Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 894.3 Thousand Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 894.3 thousand unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 75.38% 128.44x
Women’s Lifestyle Blogs Researchers 53.93% 91.21x
Home Custom Bedroom Decorators 26.35% 90.64x
Custom Home Lighting Shoppers 26.35% 90.64x
Mens Fitness Publication Readers 50.35% 88.68x
Women's Fashion Magazine Readers 61.17% 88.63x
Home Design Enthusiasts 46.56% 85.06x
Cholesterol Researchers 34.48% 81.07x
Wedding Registrants 54.91% 78.07x
Men's Health Researchers 41.97% 76.71x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.74x
Old Navy 0.02% 1.40x
Mens Wearhouse 0.02% 1.39x
LOFT 0.01% 1.35x
Chicos 0.01% 1.33x
Lane Bryant 0.01% 1.25x
Express 0.01% 1.23x
The Childrens Place 0.01% 1.11x
Victoria's Secret 0.02% 1.05x
Journeys 0.01% 0.93x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.08% 92.29x
fitwirr.com 5.12% 64.77x
burnabynow.com 1.52% 61.56x
richmond-news.com 1.85% 57.91x
championdaily.com 2.28% 57.68x
luxurycolumnist.com 3.23% 57.49x
thetelegram.com 1.50% 53.08x
witanddelight.com 1.77% 52.95x
theboutiqueadventurer.com 2.70% 52.15x
hgtv.ca 1.69% 51.65x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 2.28% 53.00x
Canada Consumer Product Cluster 2.48% 39.18x
Perfume, Makeup & Cosmetics 0.65% 39.12x
Travel, Food, Fashion & Fitness 4.55% 36.18x
Vegans & Animal Welfare 0.34% 32.16x
Canada Shopping - Kitchenware 0.51% 31.15x
Natural & Healthy Living Researchers 0.18% 30.54x
Canadian Universities 0.20% 27.72x
Beauty & Cosmetics 0.48% 27.70x
Canada Shopping - Lifestyle and Mommy Blogs 1.95% 27.11x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female