Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 59.03% 42.29x
Mens Fitness Publication Readers 48.23% 37.32x
Hair Care Shoppers 54.45% 37.30x
Luxury Second Home Owners 45.91% 34.42x
Yogis 57.09% 34.14x
Men's Health Researchers 48.61% 34.09x
Wedding Registrants 46.18% 32.63x
Healthy Eaters 49.46% 32.57x
Running Enthusiasts 43.43% 31.95x
Nutrition Conscious Eaters 47.97% 31.78x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.54x
American Apparel 0.03% 1.48x
Ann Taylor 0.02% 1.45x
REI 0.02% 1.38x
Levi Strauss 0.01% 1.27x
Intermix 0.01% 1.26x
The North Face 0.02% 1.26x
Eddie Bauer 0.01% 1.25x
Zara 0.02% 1.23x
Urban Outfitters 0.04% 1.23x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is thedatingtruth.com.

Website Composition Index
thedatingtruth.com 0.32% 82.53x
torontosnumber1datedoctor.com 0.27% 79.39x
stackedskincare.com 0.15% 69.09x
hookingupsmart.com 0.76% 68.59x
wonderfullthing.com 0.30% 67.47x
makeuptalk.com 0.18% 66.11x
whatdomenreallythink.com 0.81% 63.44x
naturallyintense.net 0.17% 63.42x
beautyeditor.ca 3.46% 62.47x
slashedbeauty.com 0.18% 62.16x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 5.12% 23.18x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.41% 20.81x
Pet Forums 3.73% 18.68x
Active Lifestyle Enthusiasts 0.24% 18.46x
Healthy Eating Researchers 7.98% 18.05x
Dermatology 13.82% 17.79x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 4.53% 17.26x
Weight Loss & Nutrition Assistance Researchers 23.90% 16.95x
Organic Beauty & Skincare Products 4.63% 16.73x
Dating & Relationships 28.25% 16.38x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999