Explore the Women's Fitness Enthusiasts Audience
Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.
INTERESTS
The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.
| Interest | Composition | Index |
| Women's Health Researchers | 80.10% | 55.05x |
| Women's Fashion Magazine Readers | 67.83% | 46.25x |
| Hair Care Shoppers | 61.89% | 42.73x |
| Mens Fitness Publication Readers | 59.88% | 41.75x |
| Home Design and Living Publication Readers | 58.25% | 41.19x |
| Luxury Second Home Owners | 57.91% | 40.07x |
| Wedding Registrants | 59.89% | 39.90x |
| Yogis | 64.78% | 39.33x |
| Home Design Enthusiasts | 59.02% | 39.14x |
| Wine Lovers | 55.69% | 38.85x |
Composition Percentage:
The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.50x |
| Express Outlets | 0.01% | 1.39x |
| Patagonia | 0.01% | 1.37x |
| Dressbarn | 0.04% | 1.30x |
| Forever 21 | 0.05% | 1.30x |
| Madewell | 0.03% | 1.30x |
| Bonobos | 0.01% | 1.23x |
| American Apparel | 0.03% | 1.22x |
| Ann Taylor | 0.02% | 1.22x |
| Kate Spade | 0.03% | 1.22x |
Composition Percentage:
The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
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WEBSITES
The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is xojane.com.
| Website | Composition | Index |
| xojane.com | 2.05% | 38.48x |
| gurl.com | 2.70% | 33.89x |
| acne.org | 1.31% | 33.08x |
| plantbasednews.org | 1.68% | 32.08x |
| styleatacertainage.com | 1.31% | 29.94x |
| eharmony.com | 1.20% | 29.92x |
| keen.com | 1.04% | 29.91x |
| psychalive.org | 1.86% | 29.87x |
| nowloss.com | 1.02% | 29.63x |
| siobeauty.com | 1.56% | 28.67x |
Composition Percentage:
The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 4.45% | 23.69x |
| Assorted Topics (Television, Origami, Men's Health) | 2.13% | 23.63x |
| Mysticism | 0.43% | 22.78x |
| Local & Travel England - East Midlands | 0.40% | 21.41x |
| Reproductive Health | 2.76% | 21.23x |
| Dermatology | 3.45% | 20.11x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.13% | 19.72x |
| Nutrition & Diabetic Living | 1.28% | 19.45x |
| Active Lifestyle Enthusiasts | 0.12% | 19.09x |
| Paleo & Keto Diet Enthusiasts | 8.31% | 18.72x |
Composition Percentage:
The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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