Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 479.3 Thousand Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 479.3 thousand unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 76.68% 160.01x
Women’s Lifestyle Blogs Researchers 31.86% 152.16x
Wellness Enthusiasts 24.64% 133.88x
Mens Fitness Publication Readers 49.58% 117.82x
Grandparents 32.74% 116.06x
Women’s Fashion Blogs Readers 46.54% 112.05x
Retired Government Employees 24.72% 106.27x
Men's Health Researchers 42.22% 105.49x
Women's Fashion Magazine Readers 65.78% 99.61x
Fitness Enthusiasts 40.48% 92.62x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 0.78x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is thechronicleherald.ca.

Website Composition Index
thechronicleherald.ca 2.38% 118.64x
huffingtonpost.ca 5.22% 112.96x
timescolonist.com 6.55% 109.93x
kamloopsthisweek.com 1.88% 109.80x
insidehalton.com 6.77% 109.66x
ratehub.ca 1.07% 107.60x
fitwirr.com 4.39% 103.99x
crfashionbook.com 1.17% 101.26x
retailmenot.ca 2.56% 97.79x
remembering.ca 2.60% 94.63x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 1.41% 60.61x
Quebec Vacations 2.48% 58.67x
Parenting & Children's Activities 0.34% 50.78x
Canada Consumer Product Cluster 2.01% 49.48x
Perfume, Makeup & Cosmetics 0.79% 47.20x
Vancouver British Columbia Research Cluster 2.71% 42.22x
Travel, Food, Fashion & Fitness 2.49% 41.17x
Beauty & Cosmetics 0.30% 36.70x
Female Lifestyle Content Readers 2.42% 35.44x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 9.77% 33.40x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female