Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 80.11% 63.56x
Women's Fashion Magazine Readers 68.51% 51.87x
Hair Care Shoppers 61.90% 48.36x
Home Design and Living Publication Readers 55.71% 47.71x
Women’s Lifestyle Blogs Researchers 59.62% 47.41x
Mens Fitness Publication Readers 58.49% 47.41x
Luxury Second Home Owners 56.45% 46.39x
Yogis 62.04% 46.07x
Wedding Registrants 59.93% 45.15x
Wine Lovers 53.77% 45.08x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.62x
Old Navy 0.02% 1.56x
The Childrens Place 0.01% 1.24x
Carhartt 0.12% 1.11x
Mens Wearhouse 0.01% 0.81x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is xojane.com.

Website Composition Index
xojane.com 1.47% 43.23x
gurl.com 1.89% 38.78x
star2.com 1.62% 35.76x
siobeauty.com 1.50% 34.79x
fitnessblender.com 2.70% 33.44x
psychalive.org 2.05% 33.17x
herworld.com 1.59% 32.19x
devacurl.com 1.01% 32.00x
tamaratattles.com 3.36% 31.63x
care2.com 3.02% 31.28x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 2.92% 27.36x
Travel, Food, Fashion & Fitness 5.82% 26.40x
Mysticism 0.43% 25.27x
Dermatology 2.44% 25.25x
Reproductive Health 2.01% 24.64x
Active Lifestyle Enthusiasts 0.09% 22.34x
Nutrition & Diabetic Living 1.08% 22.31x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 22.22x
Paleo & Keto Diet Enthusiasts 6.39% 21.66x
Healthy Eating Researchers 1.96% 21.44x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female