Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 60.08% 44.01x
Hair Care Shoppers 55.29% 39.21x
Mens Fitness Publication Readers 50.07% 38.74x
Luxury Second Home Owners 46.90% 36.62x
Yogis 57.74% 35.57x
Wedding Registrants 47.31% 35.23x
Men's Health Researchers 48.35% 34.92x
Healthy Eaters 49.38% 34.49x
Nutrition Conscious Eaters 48.03% 33.54x
Running Enthusiasts 45.41% 33.46x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.01% 1.89x
Saint Laurent Paris 0.01% 1.44x
Urban Outfitters 0.05% 1.37x
American Apparel 0.03% 1.27x
H&M 0.04% 1.20x
Ann Taylor 0.02% 1.20x
The North Face 0.02% 1.16x
Hugo Boss 0.02% 1.13x
Levi Strauss 0.01% 1.13x
Eddie Bauer 0.01% 1.12x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is beautyeditor.ca.

Website Composition Index
beautyeditor.ca 3.12% 65.62x
beautyandtips.com 1.16% 61.53x
stridenation.com 1.86% 59.32x
lovepanky.com 1.90% 56.86x
styleatacertainage.com 1.00% 56.45x
carrotsncake.com 1.35% 56.39x
soulcysters.net 1.14% 53.87x
beautifulwithbrains.com 1.63% 53.37x
xojane.com 13.91% 53.02x
essentialdayspa.com 2.78% 52.95x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 5.74% 23.95x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.42% 20.97x
Pet Forums 4.41% 19.67x
Healthy Eating Researchers 7.95% 18.85x
Dermatology 13.78% 18.38x
Active Lifestyle Enthusiasts 0.24% 18.08x
Weight Loss & Nutrition Assistance Researchers 23.82% 17.63x
Nutrition & Diabetic Living 1.75% 17.45x
Local & Travel England - East Midlands 0.28% 17.36x
Organic Beauty & Skincare Products 4.71% 17.31x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female