Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 1.6 Million Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 79.71% 85.77x
Women's Fashion Magazine Readers 63.60% 67.96x
Women’s Lifestyle Blogs Researchers 60.41% 65.50x
Custom Home Lighting Shoppers 45.15% 64.43x
Home Custom Bedroom Decorators 45.14% 64.43x
Mens Fitness Publication Readers 58.53% 64.00x
Cholesterol Researchers 49.40% 62.87x
Yogis 60.20% 60.88x
Home Design Enthusiasts 53.96% 60.45x
Luxury Second Home Owners 56.12% 60.40x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.85x
J. Crew 0.01% 1.77x
White House Black Market 0.03% 1.71x
Banana Republic 0.02% 1.49x
Express 0.02% 1.49x
LOFT 0.02% 1.48x
Hollister 0.01% 1.34x
Chicos 0.02% 1.33x
Gap 0.02% 1.33x
H&M 0.01% 1.32x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is manrepeller.com.

Website Composition Index
manrepeller.com 2.87% 71.53x
allkpop.com 1.86% 51.29x
arynews.tv 1.76% 48.73x
betches.com 1.65% 46.39x
styleatacertainage.com 2.10% 45.22x
flare.com 3.75% 43.11x
allhiphop.com 1.27% 42.69x
condenast.com 1.81% 42.57x
cupcakesandcashmere.com 4.28% 41.40x
iharare.com 1.19% 41.13x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 2.50% 35.28x
Mysticism 0.15% 35.06x
Perfume, Makeup & Cosmetics 0.54% 28.75x
Travel, Food, Fashion & Fitness 3.89% 27.94x
Canada Shopping - General Commerce 0.24% 27.53x
Canada Consumer Product Cluster 4.14% 26.84x
Canada Shopping - Kitchenware 0.61% 25.19x
Ireland Cluster 6.75% 23.92x
Canadian Universities 0.35% 23.65x
Reproductive Health 0.12% 23.03x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female