Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 1.8 Million Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 78.69% 52.65x
Women's Fashion Magazine Readers 68.35% 43.37x
Women’s Lifestyle Blogs Researchers 59.04% 41.51x
Mens Fitness Publication Readers 58.28% 40.72x
Wellness Enthusiasts 63.86% 40.63x
Hair Care Shoppers 60.78% 40.58x
Cholesterol Researchers 54.70% 39.06x
Luxury Second Home Owners 56.73% 38.80x
Home Design and Living Publication Readers 57.31% 38.61x
Yogis 62.26% 38.46x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.83x
Victoria's Secret 0.02% 1.71x
Talbots 0.01% 1.60x
Gap 0.01% 1.51x
Dressbarn 0.01% 1.48x
Buckle 0.01% 1.43x
Jos A. Bank Clothiers 0.01% 1.42x
Maurices 0.02% 1.26x
The Childrens Place 0.01% 1.24x
Carhartt 0.16% 1.14x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is star2.com.

Website Composition Index
star2.com 1.11% 33.88x
fitnessblender.com 1.26% 29.67x
maravipost.com 1.98% 28.63x
care2.com 1.52% 28.50x
dearwendy.com 1.11% 27.64x
fitnessmagazine.com 4.41% 27.43x
peacefuldumpling.com 1.73% 27.38x
misskyra.com 1.42% 26.71x
manrepeller.com 12.78% 26.55x
rebelcircus.com 2.21% 26.48x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 2.73% 21.87x
Reproductive Health 1.03% 21.79x
Active Lifestyle Enthusiasts 0.05% 20.11x
Dermatology 1.08% 19.39x
Local & Travel England - East Midlands 0.35% 19.04x
Travel, Food, Fashion & Fitness 6.41% 18.70x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.17% 17.93x
Teaching Abroad 0.07% 17.71x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 17.35x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 17.13x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female