Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 81.07% 64.90x
Women's Fashion Magazine Readers 67.47% 54.45x
Mens Fitness Publication Readers 58.31% 50.77x
Hair Care Shoppers 61.90% 49.76x
Home Design and Living Publication Readers 58.17% 49.50x
Yogis 61.81% 49.01x
Luxury Second Home Owners 56.79% 48.68x
Wedding Registrants 58.66% 48.22x
Indoor Cycling & Spinning Enthusiasts 55.22% 47.89x
Cholesterol Researchers 53.41% 47.71x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.53x
Uniqlo 0.01% 1.42x
Jos A. Bank Clothiers 0.04% 1.30x
Urban Outfitters 0.03% 1.28x
Lane Bryant 0.04% 1.25x
Free People 0.02% 1.24x
Lululemon 0.03% 1.22x
The North Face 0.01% 1.21x
White House Black Market 0.05% 1.20x
H&M 0.05% 1.18x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is xojane.com.

Website Composition Index
xojane.com 2.83% 50.81x
youbeauty.com 1.16% 49.19x
gurl.com 3.72% 43.97x
acne.org 1.89% 42.73x
styleatacertainage.com 1.38% 41.82x
nylon.com 1.19% 40.87x
keen.com 1.31% 38.73x
moneyish.com 1.18% 38.01x
nowloss.com 1.36% 37.46x
bodyecology.com 1.47% 37.33x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 1.43% 26.31x
Travel, Food, Fashion & Fitness 4.47% 26.09x
Mysticism 0.41% 26.03x
Local & Travel England - East Midlands 0.37% 24.43x
Reproductive Health 3.10% 23.77x
Dermatology 3.90% 22.37x
Active Lifestyle Enthusiasts 0.13% 21.87x
Nutrition & Diabetic Living 1.34% 21.53x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 21.40x
Paleo & Keto Diet Enthusiasts 9.11% 20.50x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female