Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 78.49% 55.41x
Women's Fashion Magazine Readers 62.40% 45.25x
Hair Care Shoppers 57.51% 41.62x
Wedding Registrants 50.64% 39.22x
Mens Fitness Publication Readers 55.60% 39.16x
Yogis 58.44% 39.00x
Luxury Second Home Owners 50.86% 38.15x
Home Design and Living Publication Readers 52.55% 37.79x
Weight Loss Researchers 52.38% 37.10x
Healthy Eaters 51.35% 36.36x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.02% 1.98x
REI 0.03% 1.63x
Uniqlo 0.03% 1.49x
Free People 0.04% 1.45x
Jos A. Bank Clothiers 0.44% 1.44x
LL Bean 0.01% 1.43x
Patagonia 0.02% 1.36x
Mens Wearhouse 0.69% 1.36x
Bonobos 0.08% 1.35x
Johnston and Murphy 0.19% 1.34x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is stridenation.com.

Website Composition Index
stridenation.com 1.86% 70.68x
beautyeditor.ca 1.72% 58.30x
essentialdayspa.com 1.83% 54.07x
thyblackman.com 1.23% 52.99x
xojane.com 9.21% 52.77x
poliquingroup.com 1.03% 50.62x
youbeauty.com 3.40% 48.02x
styleatacertainage.com 1.42% 46.90x
naturallycurly.com 4.79% 45.16x
bewell.com 1.95% 43.98x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 7.38% 24.96x
Mysticism 0.75% 24.06x
Local & Travel England - East Midlands 0.58% 22.18x
Healthy Eating Researchers 6.39% 19.70x
Dermatology 10.44% 19.41x
Nutrition & Diabetic Living 2.28% 19.12x
Assorted Topics (Television, Origami, Men's Health) 0.29% 19.08x
Reproductive Health 7.79% 18.74x
Active Lifestyle Enthusiasts 0.24% 18.27x
Pet Forums 6.15% 17.13x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female