Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 536.1 Thousand Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 536.1 thousand unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 74.38% 223.93x
Custom Home Lighting Shoppers 14.41% 150.52x
Home Custom Bedroom Decorators 14.41% 150.42x
Mens Fitness Publication Readers 47.55% 149.75x
Women’s Lifestyle Blogs Researchers 53.62% 149.19x
Women's Fashion Magazine Readers 62.29% 140.13x
Home Design Enthusiasts 47.62% 139.62x
Cholesterol Researchers 24.83% 129.03x
Wellness Enthusiasts 39.06% 124.03x
Men's Health Researchers 38.37% 120.86x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.01% 3.84x
Patagonia 0.01% 3.25x
Coach 0.01% 2.46x
Old Navy 0.04% 2.14x
Chicos 0.02% 1.94x
Lululemon 0.01% 1.84x
J. Crew 0.01% 1.38x
H&M 0.01% 1.36x
Victoria's Secret 0.01% 1.26x
Zumiez 0.02% 1.22x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is thetelegram.com.

Website Composition Index
thetelegram.com 1.57% 106.98x
mastermindtoys.com 1.59% 106.41x
theguardian.pe.ca 1.64% 105.51x
fitwirr.com 6.95% 103.54x
thechronicleherald.ca 4.53% 101.96x
capebretonpost.com 1.08% 97.23x
nowtoronto.com 3.16% 95.74x
ratehub.ca 1.85% 92.80x
championdaily.com 1.46% 91.92x
princegeorgecitizen.com 1.14% 90.39x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 2.48% 78.42x
Canada Consumer Product Cluster 3.12% 63.14x
Canada Shopping - Kitchenware 0.70% 62.82x
Travel, Food, Fashion & Fitness 4.95% 50.43x
Perfume, Makeup & Cosmetics 0.81% 46.62x
Canada Tourism Research Cluster 7.47% 42.44x
Quebec Vacations 3.01% 42.23x
Canada Business Cluster 8.48% 40.64x
Canada Shopping - Lifestyle and Mommy Blogs 2.46% 40.61x
Winnipeg Canada News 1.82% 37.95x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female