Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 79.95% 65.47x
Women's Fashion Magazine Readers 64.93% 54.44x
Hair Care Shoppers 59.92% 50.09x
Mens Fitness Publication Readers 55.69% 49.29x
Home Design and Living Publication Readers 55.47% 47.31x
Luxury Second Home Owners 52.79% 47.31x
Wedding Registrants 54.39% 46.82x
Yogis 62.34% 46.78x
Weight Loss Researchers 55.23% 44.80x
Indoor Cycling & Spinning Enthusiasts 55.05% 44.54x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.72x
Supreme 0.02% 1.60x
Jos A. Bank Clothiers 0.44% 1.45x
Club Monaco 0.02% 1.43x
Mens Wearhouse 0.68% 1.38x
White House Black Market 0.40% 1.33x
Urban Outfitters 0.08% 1.33x
Lululemon 0.08% 1.31x
Johnston and Murphy 0.44% 1.25x
Free People 0.03% 1.25x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is stridenation.com.

Website Composition Index
stridenation.com 1.24% 56.76x
beautyeditor.ca 1.27% 45.14x
essentialdayspa.com 1.36% 42.88x
xojane.com 6.93% 42.00x
youbeauty.com 2.57% 38.79x
styleatacertainage.com 1.28% 36.80x
bewell.com 1.51% 35.91x
naturallycurly.com 3.85% 35.80x
acne.org 4.74% 35.79x
health.harvard.edu 2.29% 34.81x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 6.19% 25.26x
Mysticism 0.55% 24.72x
Local & Travel England - East Midlands 0.48% 23.50x
Assorted Topics (Television, Origami, Men's Health) 0.28% 22.58x
Dermatology 8.40% 21.72x
Reproductive Health 6.27% 21.32x
Nutrition & Diabetic Living 1.96% 21.20x
Healthy Eating Researchers 5.33% 21.02x
Active Lifestyle Enthusiasts 0.20% 20.45x
Organic Beauty & Skincare Products 3.78% 18.98x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female