Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 80.10% 55.05x
Women's Fashion Magazine Readers 67.83% 46.25x
Hair Care Shoppers 61.89% 42.73x
Mens Fitness Publication Readers 59.88% 41.75x
Home Design and Living Publication Readers 58.25% 41.19x
Luxury Second Home Owners 57.91% 40.07x
Wedding Registrants 59.89% 39.90x
Yogis 64.78% 39.33x
Home Design Enthusiasts 59.02% 39.14x
Wine Lovers 55.69% 38.85x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is REI.

Location Composition Index
REI 0.02% 1.50x
Express Outlets 0.01% 1.39x
Patagonia 0.01% 1.37x
Dressbarn 0.04% 1.30x
Forever 21 0.05% 1.30x
Madewell 0.03% 1.30x
Bonobos 0.01% 1.23x
American Apparel 0.03% 1.22x
Ann Taylor 0.02% 1.22x
Kate Spade 0.03% 1.22x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is xojane.com.

Website Composition Index
xojane.com 2.05% 38.48x
gurl.com 2.70% 33.89x
acne.org 1.31% 33.08x
plantbasednews.org 1.68% 32.08x
styleatacertainage.com 1.31% 29.94x
eharmony.com 1.20% 29.92x
keen.com 1.04% 29.91x
psychalive.org 1.86% 29.87x
nowloss.com 1.02% 29.63x
siobeauty.com 1.56% 28.67x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 4.45% 23.69x
Assorted Topics (Television, Origami, Men's Health) 2.13% 23.63x
Mysticism 0.43% 22.78x
Local & Travel England - East Midlands 0.40% 21.41x
Reproductive Health 2.76% 21.23x
Dermatology 3.45% 20.11x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 19.72x
Nutrition & Diabetic Living 1.28% 19.45x
Active Lifestyle Enthusiasts 0.12% 19.09x
Paleo & Keto Diet Enthusiasts 8.31% 18.72x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female