Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 80.65% 63.49x
Women's Fashion Magazine Readers 67.00% 53.71x
Hair Care Shoppers 61.61% 49.12x
Mens Fitness Publication Readers 58.63% 49.03x
Home Design and Living Publication Readers 58.81% 47.81x
Luxury Second Home Owners 56.27% 47.27x
Wedding Registrants 57.58% 47.15x
Yogis 62.77% 46.56x
Home Design Enthusiasts 57.31% 45.11x
Indoor Cycling & Spinning Enthusiasts 56.72% 45.09x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.01% 2.05x
Bonobos 0.14% 1.73x
White House Black Market 0.47% 1.42x
Jos A. Bank Clothiers 0.35% 1.40x
Mens Wearhouse 0.58% 1.37x
Buckle 0.34% 1.32x
Johnston and Murphy 0.65% 1.27x
Madewell 0.01% 1.25x
Uniqlo 0.02% 1.22x
Topshop 0.02% 1.13x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is xojane.com.

Website Composition Index
xojane.com 3.71% 46.89x
youbeauty.com 1.47% 44.51x
acne.org 2.47% 40.05x
gurl.com 4.74% 39.93x
health.harvard.edu 1.28% 38.94x
styleatacertainage.com 1.25% 38.68x
bodyecology.com 1.79% 38.38x
naturallycurly.com 2.45% 37.33x
lonerwolf.com 1.20% 36.82x
cupcakesandcashmere.com 4.10% 36.32x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 4.77% 24.78x
Assorted Topics (Television, Origami, Men's Health) 0.62% 24.40x
Mysticism 0.44% 24.33x
Local & Travel England - East Midlands 0.37% 22.67x
Reproductive Health 3.77% 22.59x
Dermatology 4.90% 21.63x
Nutrition & Diabetic Living 1.54% 21.18x
Active Lifestyle Enthusiasts 0.15% 20.86x
Healthy Eating Researchers 3.37% 20.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 19.77x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female