Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Fashion Magazine Readers.

Interest Composition Index
Women's Fashion Magazine Readers 61.29% 49.28x
Hair Care Shoppers 56.03% 44.64x
Mens Fitness Publication Readers 52.57% 43.07x
Luxury Second Home Owners 50.37% 40.29x
Wedding Registrants 50.26% 39.48x
Yogis 61.49% 38.79x
Healthy Eaters 51.42% 38.46x
Men's Health Researchers 51.81% 38.07x
Running Enthusiasts 49.61% 37.06x
Nutrition Conscious Eaters 49.80% 36.88x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.20x
Levi Strauss 0.02% 1.75x
Patagonia 0.03% 1.73x
Madewell 0.03% 1.64x
Club Monaco 0.01% 1.61x
American Apparel 0.06% 1.58x
Columbia 0.02% 1.45x
Uniqlo 0.02% 1.44x
Free People 0.03% 1.44x
Calvin Klein 0.01% 1.43x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is stridenation.com.

Website Composition Index
stridenation.com 1.83% 78.20x
beautyeditor.ca 2.32% 72.15x
essentialdayspa.com 2.20% 62.05x
xojane.com 11.00% 61.62x
poliquingroup.com 1.25% 58.66x
drjockers.com 1.24% 57.75x
carrotsncake.com 1.22% 55.31x
socialanxietysupport.com 2.14% 54.63x
youbeauty.com 3.81% 54.62x
thyblackman.com 1.15% 53.96x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 6.39% 27.26x
Assorted Topics (Television, Origami, Men's Health) 0.42% 24.45x
Local & Travel England - East Midlands 0.38% 24.13x
Mysticism 0.52% 24.10x
Nutrition & Diabetic Living 1.84% 22.31x
Pet Forums 4.86% 22.17x
Dermatology 12.37% 22.16x
Healthy Eating Researchers 7.70% 20.75x
Active Lifestyle Enthusiasts 0.25% 20.20x
Reproductive Health 9.19% 20.11x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female