Dstillery Audiences

WOMEN'S FITNESS ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Women's Fitness Enthusiasts Audience

Below you'll find more information about the Women's Fitness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Women's Fitness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Women's Fitness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Women's Fitness Enthusiasts audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 79.39% 58.34x
Women's Fashion Magazine Readers 67.36% 47.60x
Hair Care Shoppers 60.40% 44.83x
Women’s Lifestyle Blogs Researchers 59.94% 44.50x
Mens Fitness Publication Readers 59.57% 44.44x
Home Design and Living Publication Readers 57.16% 43.32x
Cholesterol Researchers 52.55% 43.08x
Yogis 60.83% 43.03x
Luxury Second Home Owners 56.16% 43.01x
Wedding Registrants 59.41% 42.27x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Women's Fitness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Women's Fitness Enthusiasts audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.44x
Victoria's Secret 0.01% 1.35x
Journeys 0.01% 1.24x
Maurices 0.02% 1.24x
Carhartt 0.15% 1.06x
Mens Wearhouse 0.01% 1.06x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Location attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Women's Fitness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Women's Fitness Enthusiasts audience is star2.com.

Website Composition Index
star2.com 1.30% 37.62x
gurl.com 1.01% 37.16x
siobeauty.com 1.07% 35.34x
peacefuldumpling.com 1.71% 34.98x
fitnessblender.com 1.88% 34.36x
herworld.com 1.18% 34.33x
care2.com 2.11% 31.34x
dearwendy.com 1.20% 30.90x
fitpregnancy.com 1.00% 30.81x
fitnessmagazine.com 6.10% 30.37x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Web attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Women's Fitness Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 2.57% 25.30x
Reproductive Health 1.36% 23.81x
Dermatology 1.51% 22.33x
Active Lifestyle Enthusiasts 0.06% 21.19x
Travel, Food, Fashion & Fitness 5.63% 21.15x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 20.44x
Mysticism 0.39% 19.88x
Nutrition & Diabetic Living 0.74% 19.40x
Paleo & Keto Diet Enthusiasts 4.58% 19.38x
Beauty & Cosmetics 1.90% 19.04x
Composition Percentage: The overlap percentage between the Women's Fitness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Women's Fitness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Women's Fitness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female