Dstillery Audiences

WOMENS SUBSCRIPTION BOX SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Womens Subscription Box Shoppers Audience

Below you'll find more information about the Womens Subscription Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Womens Subscription Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Womens Subscription Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Womens Subscription Box Shoppers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 41.38% 47.44x
Tea Drinkers 36.56% 44.44x
Women's Fashion Magazine Readers 34.15% 44.01x
Soap Shoppers 37.28% 42.47x
Hair Care Shoppers 33.19% 42.42x
Disney Vacation Planners 35.59% 41.97x
Adult Acne Sufferers 39.33% 41.90x
Shapewear & Leggings Shoppers 38.07% 41.56x
Gift Givers 39.37% 40.92x
Womens Fashion Brands Shoppers 42.78% 40.74x
Composition Percentage: The overlap percentage between the Womens Subscription Box Shoppers audience and the Interest attribute.
Index: A comparison of the Womens Subscription Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Womens Subscription Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Womens Subscription Box Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.80x
Supreme 0.02% 1.68x
Bonobos 0.10% 1.57x
Mens Wearhouse 0.75% 1.45x
Jos A. Bank Clothiers 0.46% 1.45x
REI 0.02% 1.43x
American Apparel 0.06% 1.40x
White House Black Market 0.32% 1.35x
Uniqlo 0.03% 1.31x
Johnston and Murphy 0.20% 1.31x
Composition Percentage: The overlap percentage between the Womens Subscription Box Shoppers audience and the Location attribute.
Index: A comparison of the Womens Subscription Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Womens Subscription Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Womens Subscription Box Shoppers audience is toofaced.com.

Website Composition Index
toofaced.com 1.20% 77.82x
morphebrushes.com 4.46% 75.96x
elfcosmetics.com 1.64% 70.91x
peachandlily.com 1.31% 65.39x
musingsofamuse.com 3.37% 62.98x
theouai.com 1.01% 60.95x
snackcrate.com 1.05% 56.91x
pinchme.com 2.48% 56.34x
realtechniques.com 1.02% 55.65x
sephora.com 13.26% 55.62x
Composition Percentage: The overlap percentage between the Womens Subscription Box Shoppers audience and the Web attribute.
Index: A comparison of the Womens Subscription Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Womens Subscription Box Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 10.04% 42.36x
Hipster Clothing 1.48% 28.24x
Travel, Food, Fashion & Fitness 6.04% 26.82x
Higher-End Fashion Brands 2.39% 22.52x
Hair & Beauty 7.69% 22.31x
Dermatology 9.03% 22.28x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.26% 21.46x
Organic Beauty & Skincare Products 3.99% 20.49x
Beach & Intimate Wear 1.57% 20.30x
Perfume, Makeup & Cosmetics 2.23% 20.26x
Composition Percentage: The overlap percentage between the Womens Subscription Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Womens Subscription Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Womens Subscription Box Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female