Dstillery Audiences

WORK BOOTS & SAFETY FOOTWEAR SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Work Boots & Safety Footwear Shoppers Audience

Below you'll find more information about the Work Boots & Safety Footwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Work Boots & Safety Footwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Boots & Safety Footwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Boots & Safety Footwear Shoppers audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 51.98% 32.54x
Power Tools Shoppers 45.38% 28.25x
Archery Enthusiasts 44.28% 27.87x
Truck Shoppers 46.11% 26.64x
Jeep Vehicle Shoppers 42.35% 25.68x
Welding Tools and Supplies Shoppers 43.66% 24.55x
Product Manuals Researchers 37.73% 24.55x
Xtreme Sports Fans 42.83% 24.43x
Car Buyers 35.92% 24.26x
Auto Repair Researchers 39.01% 24.07x
Composition Percentage: The overlap percentage between the Work Boots & Safety Footwear Shoppers audience and the Interest attribute.
Index: A comparison of the Work Boots & Safety Footwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Boots & Safety Footwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Boots & Safety Footwear Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.53x
Maurices 0.02% 1.33x
Mens Wearhouse 0.01% 1.03x
Composition Percentage: The overlap percentage between the Work Boots & Safety Footwear Shoppers audience and the Location attribute.
Index: A comparison of the Work Boots & Safety Footwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Boots & Safety Footwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Boots & Safety Footwear Shoppers audience is steel-toe-shoes.com.

Website Composition Index
steel-toe-shoes.com 1.46% 62.91x
workingperson.com 2.10% 62.71x
dieselworldmag.com 1.31% 49.03x
bladehq.com 1.33% 48.67x
midwestboots.com 1.41% 47.97x
vortexoptics.com 1.02% 46.96x
carhartt.com 2.73% 46.47x
pewpewtactical.com 1.79% 45.10x
sportsmanswarehouse.com 2.42% 44.56x
rifleshootermag.com 1.70% 43.45x
Composition Percentage: The overlap percentage between the Work Boots & Safety Footwear Shoppers audience and the Web attribute.
Index: A comparison of the Work Boots & Safety Footwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Boots & Safety Footwear Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.05% 29.70x
Construction Apparel 1.51% 29.11x
Texas Off-Roading 0.11% 27.12x
Police Gear 4.34% 25.12x
Power Tools 5.04% 24.41x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.37% 24.19x
Car Keys, Locks & Remotes 5.29% 22.25x
Trucking 8.67% 21.62x
Garden Power Equipment 9.64% 21.51x
Grilling 1.88% 21.27x
Composition Percentage: The overlap percentage between the Work Boots & Safety Footwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Work Boots & Safety Footwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Boots & Safety Footwear Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male