Dstillery Audiences

WORK BOOTS & SAFETY FOOTWEAR SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Work Boots & Safety Footwear Shoppers Audience

Below you'll find more information about the Work Boots & Safety Footwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Work Boots & Safety Footwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Boots & Safety Footwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Boots & Safety Footwear Shoppers audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 52.29% 117.69x
Archery Enthusiasts 42.75% 100.30x
Power Tools Shoppers 44.66% 92.55x
Car Buyers 33.59% 83.12x
Jeep Vehicle Shoppers 41.98% 80.63x
Moving Truck Rental Researchers 33.21% 79.41x
Off the Grid Living Enthusiasts 32.06% 79.34x
Home Heating and Cooling Researchers 30.53% 78.69x
Darts Enthusiasts 34.73% 78.53x
Truck Shoppers 44.27% 77.54x
Composition Percentage: The overlap percentage between the Work Boots & Safety Footwear Shoppers audience and the Interest attribute.
Index: A comparison of the Work Boots & Safety Footwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Boots & Safety Footwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Boots & Safety Footwear Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.40% 2.02x
Maurices 0.02% 1.44x
American Eagle Outfitters 0.01% 1.37x
Lane Bryant 0.01% 1.36x
Victoria's Secret 0.01% 1.05x
Journeys 0.01% 0.94x
Old Navy 0.01% 0.84x
Composition Percentage: The overlap percentage between the Work Boots & Safety Footwear Shoppers audience and the Location attribute.
Index: A comparison of the Work Boots & Safety Footwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Boots & Safety Footwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Boots & Safety Footwear Shoppers audience is steel-toe-shoes.com.

Website Composition Index
steel-toe-shoes.com 1.01% 53.50x
workingperson.com 1.49% 53.43x
dieselworldmag.com 1.01% 43.95x
midwestboots.com 1.05% 42.96x
carhartt.com 2.10% 40.09x
pewpewtactical.com 1.43% 39.77x
petersenshunting.com 1.19% 39.66x
sportsmanswarehouse.com 1.61% 39.27x
thoroughbreddiesel.com 1.56% 38.84x
cheaperthandirt.com 4.87% 38.68x
Composition Percentage: The overlap percentage between the Work Boots & Safety Footwear Shoppers audience and the Web attribute.
Index: A comparison of the Work Boots & Safety Footwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Boots & Safety Footwear Shoppers audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 11.83% 50.85x
Gun Enthusiast - Rifles & Ammo 17.94% 42.31x
Hunting 14.89% 41.72x
Gun Enthusiast - Hunting & Self Defense 22.90% 34.34x
Woodwork 7.63% 33.55x
Trucking 6.11% 29.53x
Rural Living 0.05% 29.52x
Texas Off-Roading 0.09% 26.87x
Motorcycle Lifestyle Researchers 10.31% 26.58x
Homesteading 6.49% 26.14x
Composition Percentage: The overlap percentage between the Work Boots & Safety Footwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Work Boots & Safety Footwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Boots & Safety Footwear Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male