Dstillery Audiences

WORK BOOTS & SAFETY FOOTWEAR SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Work Boots & Safety Footwear Shoppers Audience

Below you'll find more information about the Work Boots & Safety Footwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Work Boots & Safety Footwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Boots & Safety Footwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Boots & Safety Footwear Shoppers audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 51.47% 28.54x
Power Tools Shoppers 36.33% 26.97x
Archery Enthusiasts 39.08% 26.59x
Product Manuals Researchers 28.89% 24.78x
Used Compact Pickup Intenders 30.44% 24.34x
Xtreme Sports Fans 37.46% 24.06x
Truck Shoppers 45.82% 23.19x
Off the Grid Living Enthusiasts 27.01% 22.86x
Jeep Vehicle Shoppers 42.36% 22.63x
Car Buyers 36.94% 22.07x
Composition Percentage: The overlap percentage between the Work Boots & Safety Footwear Shoppers audience and the Interest attribute.
Index: A comparison of the Work Boots & Safety Footwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Boots & Safety Footwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Boots & Safety Footwear Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.47x
Lane Bryant 0.01% 1.23x
Maurices 0.03% 1.20x
LOFT 0.01% 1.13x
Journeys 0.02% 1.08x
Banana Republic 0.01% 1.05x
Express 0.01% 1.00x
Buckle 0.01% 1.00x
Dressbarn 0.01% 0.96x
Mens Wearhouse 0.02% 0.95x
Composition Percentage: The overlap percentage between the Work Boots & Safety Footwear Shoppers audience and the Location attribute.
Index: A comparison of the Work Boots & Safety Footwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Boots & Safety Footwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Boots & Safety Footwear Shoppers audience is thoroughbreddiesel.com.

Website Composition Index
thoroughbreddiesel.com 1.03% 42.49x
carhartt.com 1.22% 41.55x
cheaperthandirt.com 2.99% 40.96x
americanhunter.org 2.60% 40.62x
mossberg.com 1.20% 40.21x
eurooptic.com 1.15% 40.05x
drivingline.com 2.36% 39.68x
galls.com 3.31% 39.67x
recoilweb.com 2.12% 39.37x
grabagun.com 1.84% 39.34x
Composition Percentage: The overlap percentage between the Work Boots & Safety Footwear Shoppers audience and the Web attribute.
Index: A comparison of the Work Boots & Safety Footwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Boots & Safety Footwear Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.04% 24.04x
Construction Apparel 0.63% 21.17x
Texas Off-Roading 0.05% 20.61x
Police Gear 2.33% 20.14x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.19% 19.06x
Power Tools 3.32% 18.92x
Car Keys, Locks & Remotes 2.60% 17.96x
Garden Power Equipment 5.62% 17.33x
Auctions & Repossessions 0.43% 16.87x
Hobby Drones & Remote-Controlled Cars 0.43% 16.76x
Composition Percentage: The overlap percentage between the Work Boots & Safety Footwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Work Boots & Safety Footwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Boots & Safety Footwear Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male