Explore the Work Comes First Travelers Audience
Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Work Comes First Travelers audience.
INTERESTS
The Work Comes First Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 82.23% | 54.49x |
| Flight and Hotel Shoppers | 63.85% | 38.27x |
| Executive Travelers | 49.19% | 34.24x |
| Vacation Rental Accommodation Researchers | 45.05% | 33.06x |
| Home Custom Bedroom Decorators | 40.06% | 32.24x |
| Custom Home Lighting Shoppers | 40.06% | 32.24x |
| Discount Flight Searchers | 47.38% | 31.52x |
| Orlando Activities Researchers | 39.07% | 31.50x |
| Vacation Planners | 49.61% | 31.39x |
| Luxury Travel Researchers | 42.49% | 30.79x |
Composition Percentage:
The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
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APPAREL RETAILERS
The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.47x |
| Victoria's Secret | 0.01% | 1.18x |
| Mens Wearhouse | 0.01% | 1.11x |
| Carhartt | 0.09% | 0.96x |
Composition Percentage:
The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
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WEBSITES
The Work Comes First Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Comes First Travelers audience is hyatt.com.
| Website | Composition | Index |
| hyatt.com | 1.94% | 34.39x |
| pehub.com | 2.48% | 31.79x |
| alaskaair.com | 3.65% | 30.31x |
| homeaway.com | 5.34% | 30.29x |
| viator.com | 1.41% | 30.27x |
| southwest.com | 12.34% | 29.64x |
| cheapflights.com | 1.50% | 28.99x |
| hotelguides.com | 2.11% | 27.89x |
| institutionalinvestor.com | 1.85% | 27.71x |
| cheapair.com | 1.54% | 27.13x |
Composition Percentage:
The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 1.86% | 24.38x |
| European Museums, Restaurants & Events | 2.47% | 21.40x |
| Retail Industry News | 1.17% | 19.76x |
| London Tourism | 0.12% | 19.71x |
| San Francisco Tourism | 0.80% | 19.47x |
| Business News & Information Readers | 7.53% | 18.88x |
| Beach Vacations | 4.69% | 18.73x |
| Caribbean Vacation | 5.20% | 17.69x |
| Franchising | 0.23% | 17.13x |
| Smart Travel | 7.34% | 16.96x |
Composition Percentage:
The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
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DEMOGRAPHICS
The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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