Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 12 Million Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 12 million unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 31.56% 11.98x
Family Adventures Travelers 26.63% 9.75x
Executive Travelers 20.54% 8.18x
Getting Off the Grid Travelers 19.54% 7.99x
Shared Work Space Researchers 16.74% 7.92x
Major Airline Customers 17.05% 7.87x
Business Communication Product Researchers 13.99% 7.44x
Countdown to the Beach Travelers 16.97% 7.10x
Luxury Boutique Hotel Researchers 30.89% 7.09x
Flight and Hotel Shoppers 24.39% 6.90x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Intermix.

Location Composition Index
Intermix 0.01% 2.03x
Saint Laurent Paris 0.02% 1.92x
Tommy Bahama 0.04% 1.90x
Joe's Jeans 0.01% 1.84x
Ralph Lauren 0.01% 1.83x
Zara 0.04% 1.77x
Patagonia 0.02% 1.76x
Armani 0.03% 1.76x
Club Monaco 0.01% 1.75x
Uniqlo 0.02% 1.74x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 1.49% 22.87x
hyatt.com 7.03% 18.88x
jetblue.com 3.23% 17.92x
omnihotels.com 2.25% 17.22x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 8.76x
Meeting Planning & Hotels 0.64% 7.98x
Real Estate Cluster 1.09% 7.35x
Human Resources & Employee Management 0.89% 7.32x
Institutional Investing 1.11% 6.99x
South Carolina Travel 0.23% 6.63x
Office Furniture Design 0.41% 6.56x
Caribbean Vacation 1.72% 6.47x
Credit Unions & Consumer Protection 0.29% 6.28x
Higher-End Fashion Brands 1.08% 6.23x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female