Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 759.8 Thousand Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 759.8 thousand unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 67.48% 119.67x
Orlando Activities Researchers 17.32% 60.91x
Executive Travelers 32.33% 56.92x
Home Custom Bedroom Decorators 15.03% 52.19x
Custom Home Lighting Shoppers 15.03% 52.19x
Realtors & Real Estate Researchers 28.80% 50.74x
Career Focused Individuals 26.35% 49.16x
Financial News Readers 27.58% 49.07x
Online Health Researchers 23.17% 48.19x
Cholesterol Researchers 19.34% 47.07x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.95x
H&M 0.01% 1.80x
Aeropostale 0.02% 1.67x
Express 0.02% 1.55x
Zumiez 0.01% 1.55x
Victoria's Secret 0.03% 1.37x
Gap 0.01% 1.30x
Lane Bryant 0.01% 1.30x
White House Black Market 0.01% 1.20x
Old Navy 0.02% 1.16x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is hotwire.com.

Website Composition Index
hotwire.com 1.20% 153.44x
orbitz.com 2.55% 113.09x
travelocity.com 4.11% 109.83x
hotels.com 7.21% 100.70x
expedia.com 10.05% 73.40x
marketbeat.com 1.26% 48.22x
seekingalpha.com 5.96% 45.90x
owler.com 2.26% 38.57x
lonelyplanet.com 1.93% 35.98x
rome2rio.com 25.14% 35.98x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Mining & Natural Resources.

Content Affinity Composition Index
Mining & Natural Resources 0.18% 29.20x
Smart Travel 1.76% 24.11x
Discount Travel 30.82% 23.03x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.36% 21.86x
Caribbean Vacation 2.07% 20.53x
European Museums, Restaurants & Events 0.13% 20.08x
Shipping & Logistics 0.23% 18.65x
Lacrosse College Athletics 0.17% 18.37x
Personal Investment & Advisor Researchers 2.49% 18.26x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.13% 18.10x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male