Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 1.1 Million Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 80.25% 80.63x
Orlando Activities Researchers 39.50% 50.29x
Executive Travelers 43.47% 46.27x
Career Focused Individuals 42.05% 46.25x
Custom Home Lighting Shoppers 33.44% 43.90x
Home Custom Bedroom Decorators 33.44% 43.89x
Texas Activity Researchers 38.78% 43.52x
Online Health Researchers 36.94% 43.43x
Flight and Hotel Shoppers 57.92% 43.34x
Vacation Rental Accommodation Researchers 40.96% 43.28x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.77x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is hotwire.com.

Website Composition Index
hotwire.com 13.40% 74.61x
bookingbuddy.com 1.18% 54.12x
ncl.com 1.98% 53.48x
ritzcarlton.com 1.32% 52.41x
globenewswire.com 3.03% 50.40x
businesswire.com 5.70% 49.76x
airfarewatchdog.com 6.99% 49.66x
choicehotels.com 1.78% 49.41x
undercovertourist.com 1.17% 48.81x
reservations.com 6.52% 48.65x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.34% 47.70x
Business News & Information Readers 1.48% 36.76x
Toronto Tourism 0.59% 33.38x
Weather Information 0.32% 29.71x
European Museums, Restaurants & Events 0.47% 28.93x
Insurance Cluster 0.30% 28.15x
National Parks 0.66% 27.97x
Cruise Vacations 5.09% 26.71x
Caribbean Vacation 1.61% 26.65x
Cuba & Mexico Media 0.26% 26.35x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male