Explore the Work Comes First Travelers Audience
Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Work Comes First Travelers audience.
INTERESTS
The Work Comes First Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 82.85% | 68.05x |
| Small Luxury SUV Auto Intenders | 19.72% | 50.32x |
| Flight and Hotel Shoppers | 64.16% | 42.95x |
| Orlando Activities Researchers | 41.79% | 42.77x |
| Executive Travelers | 47.22% | 41.56x |
| Discount Flight Searchers | 53.93% | 40.30x |
| Vacation Rental Accommodation Researchers | 42.78% | 39.18x |
| Career Focused Individuals | 42.47% | 39.05x |
| Home Custom Bedroom Decorators | 37.25% | 38.70x |
| Custom Home Lighting Shoppers | 37.25% | 38.70x |
Composition Percentage:
The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
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APPAREL RETAILERS
The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 1.81x |
| Gap | 0.01% | 1.62x |
| Buckle | 0.01% | 1.44x |
| White House Black Market | 0.01% | 1.32x |
| Mens Wearhouse | 0.01% | 1.31x |
| Victoria's Secret | 0.01% | 1.16x |
| Old Navy | 0.02% | 1.15x |
| Maurices | 0.01% | 1.02x |
| Journeys | 0.01% | 0.99x |
| The Childrens Place | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
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WEBSITES
The Work Comes First Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Comes First Travelers audience is southwest.com.
| Website | Composition | Index |
| southwest.com | 3.54% | 45.70x |
| hotwire.com | 19.50% | 45.45x |
| flights.com | 1.52% | 45.17x |
| homeaway.com | 1.03% | 44.08x |
| tripmasters.com | 1.35% | 43.59x |
| crunchbase.com | 1.07% | 42.87x |
| flightnetwork.com | 1.39% | 42.07x |
| vrbo.com | 3.35% | 41.09x |
| ncl.com | 3.95% | 37.96x |
| cruiselawnews.com | 1.88% | 37.85x |
Composition Percentage:
The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.71% | 31.98x |
| Business News & Information Readers | 3.03% | 25.76x |
| Southern California Cluster | 0.08% | 25.61x |
| Franchising | 0.09% | 24.64x |
| European Museums, Restaurants & Events | 0.86% | 24.39x |
| Retail Industry News | 0.60% | 23.46x |
| Caribbean Vacation | 2.84% | 22.92x |
| San Francisco Tourism | 0.24% | 22.82x |
| National Parks | 1.04% | 22.29x |
| Texas Sporting & Outdoors Cluster | 0.08% | 21.99x |
Composition Percentage:
The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
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DEMOGRAPHICS
The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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