Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 2.4 Million Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 83.16% 49.90x
Flight and Hotel Shoppers 62.15% 34.15x
Executive Travelers 47.18% 32.48x
Small Luxury SUV Auto Intenders 25.11% 31.37x
Orlando Activities Researchers 46.57% 29.81x
Vacation Rental Accommodation Researchers 43.07% 29.19x
Discount Flight Searchers 52.42% 29.11x
Home Custom Bedroom Decorators 41.37% 28.66x
Custom Home Lighting Shoppers 41.37% 28.65x
Realtors & Real Estate Researchers 43.78% 28.03x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.86x
Gap 0.01% 1.65x
Chicos 0.01% 1.58x
Jos A. Bank Clothiers 0.01% 1.55x
Dressbarn 0.01% 1.52x
Banana Republic 0.01% 1.52x
White House Black Market 0.01% 1.52x
LOFT 0.01% 1.45x
Old Navy 0.02% 1.42x
Express 0.01% 1.38x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is pehub.com.

Website Composition Index
pehub.com 1.43% 37.49x
cheapair.com 1.10% 34.31x
institutionalinvestor.com 1.11% 33.67x
southwest.com 5.63% 32.72x
homeaway.com 1.93% 32.54x
flights.com 2.22% 31.38x
cruiseweb.com 1.26% 31.01x
crunchbase.com 1.65% 30.99x
alaskaair.com 1.08% 30.94x
tripmasters.com 1.94% 30.32x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.30% 26.63x
Business News & Information Readers 5.29% 21.02x
European Museums, Restaurants & Events 1.65% 20.97x
Retail Industry News 0.98% 20.82x
Caribbean Vacation 4.56% 18.76x
London Tourism 0.05% 18.18x
Weather Information 1.04% 17.75x
San Francisco Tourism 0.40% 17.64x
Beach Vacations 2.29% 17.58x
Southern California Cluster 0.12% 17.16x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male