Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 2.9 Million Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 79.21% 67.73x
Orlando Activities Researchers 42.13% 44.56x
Executive Travelers 44.16% 40.92x
Career Focused Individuals 44.99% 40.61x
Home Custom Bedroom Decorators 35.97% 39.01x
Custom Home Lighting Shoppers 35.97% 39.00x
Online Health Researchers 39.05% 37.93x
Texas Activity Researchers 40.12% 37.91x
Vacation Rental Accommodation Researchers 40.71% 37.69x
Financial News Readers 39.90% 37.44x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.24x
Jos A. Bank Clothiers 0.01% 1.21x
Gymboree 0.01% 1.17x
American Eagle Outfitters 0.01% 1.10x
Victoria's Secret 0.02% 1.07x
Journeys 0.02% 1.06x
Aeropostale 0.01% 1.04x
Carhartt 0.14% 0.96x
Express 0.01% 0.92x
Buckle 0.01% 0.91x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is hotwire.com.

Website Composition Index
hotwire.com 10.61% 76.78x
ncl.com 1.27% 51.94x
hotels.com 35.99% 50.87x
businesswire.com 4.21% 50.39x
globenewswire.com 2.24% 50.23x
airfarewatchdog.com 5.40% 49.56x
reservations.com 4.72% 47.95x
jetsetter.com 3.71% 46.71x
hilton.com 6.75% 45.44x
choicehotels.com 1.16% 44.85x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.27% 43.80x
Business News & Information Readers 1.04% 37.02x
Toronto Tourism 0.42% 30.24x
Weather Information 0.26% 29.37x
European Museums, Restaurants & Events 0.36% 26.81x
Cuba & Mexico Media 0.21% 25.80x
Caribbean Vacation 1.36% 25.26x
Oil & Energy 0.53% 24.97x
National Parks 0.57% 24.86x
Insurance Cluster 0.21% 24.50x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male