Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 2.3 Million Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 82.85% 68.05x
Small Luxury SUV Auto Intenders 19.72% 50.32x
Flight and Hotel Shoppers 64.16% 42.95x
Orlando Activities Researchers 41.79% 42.77x
Executive Travelers 47.22% 41.56x
Discount Flight Searchers 53.93% 40.30x
Vacation Rental Accommodation Researchers 42.78% 39.18x
Career Focused Individuals 42.47% 39.05x
Home Custom Bedroom Decorators 37.25% 38.70x
Custom Home Lighting Shoppers 37.25% 38.70x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Hollister.

Location Composition Index
Hollister 0.01% 1.81x
Gap 0.01% 1.62x
Buckle 0.01% 1.44x
White House Black Market 0.01% 1.32x
Mens Wearhouse 0.01% 1.31x
Victoria's Secret 0.01% 1.16x
Old Navy 0.02% 1.15x
Maurices 0.01% 1.02x
Journeys 0.01% 0.99x
The Childrens Place 0.01% 0.99x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is southwest.com.

Website Composition Index
southwest.com 3.54% 45.70x
hotwire.com 19.50% 45.45x
flights.com 1.52% 45.17x
homeaway.com 1.03% 44.08x
tripmasters.com 1.35% 43.59x
crunchbase.com 1.07% 42.87x
flightnetwork.com 1.39% 42.07x
vrbo.com 3.35% 41.09x
ncl.com 3.95% 37.96x
cruiselawnews.com 1.88% 37.85x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.71% 31.98x
Business News & Information Readers 3.03% 25.76x
Southern California Cluster 0.08% 25.61x
Franchising 0.09% 24.64x
European Museums, Restaurants & Events 0.86% 24.39x
Retail Industry News 0.60% 23.46x
Caribbean Vacation 2.84% 22.92x
San Francisco Tourism 0.24% 22.82x
National Parks 1.04% 22.29x
Texas Sporting & Outdoors Cluster 0.08% 21.99x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male