Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 1.6 Million Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 74.93% 81.65x
Orlando Activities Researchers 37.44% 50.27x
Executive Travelers 42.85% 49.26x
Career Focused Individuals 41.24% 46.41x
Home Custom Bedroom Decorators 31.21% 44.78x
Custom Home Lighting Shoppers 31.21% 44.78x
Financial News Readers 40.35% 44.56x
Online Health Researchers 35.26% 43.61x
Cholesterol Researchers 34.20% 43.24x
Texas Activity Researchers 35.53% 42.61x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Coach.

Location Composition Index
Coach 0.01% 1.69x
Hollister 0.02% 1.54x
Express 0.02% 1.46x
Mens Wearhouse 0.03% 1.46x
White House Black Market 0.02% 1.40x
Lane Bryant 0.02% 1.35x
Gymboree 0.02% 1.34x
Aeropostale 0.02% 1.33x
American Eagle Outfitters 0.02% 1.30x
Victoria's Secret 0.03% 1.26x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is hotwire.com.

Website Composition Index
hotwire.com 5.88% 99.74x
hotels.com 22.99% 68.09x
jetsetter.com 2.09% 57.37x
businesswire.com 1.73% 55.43x
escapehere.com 1.34% 54.48x
reservations.com 1.41% 47.62x
homesnacks.net 1.56% 47.24x
money.com 1.33% 43.75x
coastalliving.com 1.02% 43.46x
travelpulse.com 1.07% 42.61x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 0.45% 43.40x
Toronto Tourism 0.28% 35.92x
Cuba & Mexico Media 0.13% 33.08x
European Museums, Restaurants & Events 0.21% 27.76x
Oil & Energy 0.29% 25.14x
Smart Travel 2.47% 24.96x
Mexico Travel 0.11% 24.92x
Insurance Cluster 0.09% 24.81x
Discount Travel 49.94% 24.10x
Weather Information 0.17% 23.86x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male