Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 10.4 Million Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 million unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 33.01% 11.21x
Family Adventures Travelers 27.44% 9.42x
Getting Off the Grid Travelers 19.64% 7.76x
Major Airline Customers 18.13% 7.63x
Executive Travelers 22.11% 7.45x
Countdown to the Beach Travelers 19.62% 7.34x
Shared Work Space Researchers 19.80% 7.03x
Luxury Boutique Hotel Researchers 34.47% 6.95x
Business Communication Product Researchers 17.44% 6.87x
Flight and Hotel Shoppers 28.05% 6.67x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Intermix.

Location Composition Index
Intermix 0.02% 1.87x
Ann Taylor 0.03% 1.80x
Saint Laurent Paris 0.01% 1.73x
Tommy Bahama 0.04% 1.72x
Hugo Boss 0.02% 1.62x
Joe's Jeans 0.01% 1.62x
Patagonia 0.01% 1.59x
The North Face 0.03% 1.57x
Zara 0.03% 1.54x
Brooks Brothers 0.05% 1.53x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is arteriorshome.com.

Website Composition Index
arteriorshome.com 0.04% 27.73x
circalighting.com 0.04% 27.28x
noirfurniturela.com 0.02% 27.14x
asid.org 0.02% 26.85x
kravet.com 0.01% 26.79x
perenews.com 0.01% 26.65x
colehaan.com 0.11% 26.46x
biddingforgood.com 0.03% 26.35x
sonnemanawayoflight.com 0.02% 26.33x
bipc.com 0.02% 26.24x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 8.81x
Meeting Planning & Hotels 0.72% 7.83x
Real Estate Cluster 1.14% 7.14x
Human Resources & Employee Management 1.00% 7.13x
Institutional Investing 1.20% 6.84x
Caribbean Vacation 1.68% 6.65x
South Carolina Travel 0.28% 6.59x
Office Furniture Design 0.45% 6.46x
Higher-End Fashion Brands 1.39% 6.37x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.30% 6.12x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999