Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 1.5 Million Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 81.62% 72.21x
Orlando Activities Researchers 39.49% 45.79x
Flight and Hotel Shoppers 61.08% 43.43x
Discount Flight Searchers 54.19% 42.16x
Executive Travelers 45.57% 41.71x
Career Focused Individuals 41.99% 40.96x
Home Custom Bedroom Decorators 34.73% 40.55x
Custom Home Lighting Shoppers 34.73% 40.55x
Vacation Rental Accommodation Researchers 40.92% 40.43x
Realtors & Real Estate Researchers 40.92% 40.27x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.75x
Carhartt 0.05% 0.85x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is hotwire.com.

Website Composition Index
hotwire.com 16.56% 64.19x
ritzcarlton.com 1.85% 50.65x
ncl.com 2.73% 48.09x
cruiselawnews.com 1.30% 47.22x
choicehotels.com 2.50% 47.02x
globenewswire.com 3.99% 46.41x
businesswire.com 7.78% 45.93x
bookingbuddy.com 1.36% 45.84x
efinancialcareers.com 1.18% 45.22x
undercovertourist.com 1.70% 45.21x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.46% 39.54x
Business News & Information Readers 2.12% 31.81x
European Museums, Restaurants & Events 0.64% 29.85x
Caribbean Vacation 2.09% 28.22x
Retail Industry News 0.45% 28.06x
National Parks 0.82% 26.29x
Mexico Travel 0.14% 26.02x
Weather Information 0.40% 25.89x
Smart Travel 3.05% 24.80x
Toronto Tourism 0.62% 24.78x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male