Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 3.3 Million Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 80.68% 60.71x
Flight and Hotel Shoppers 64.01% 42.93x
Executive Travelers 50.46% 37.42x
Vacation Rental Accommodation Researchers 47.21% 35.60x
Vacation Planners 49.12% 34.16x
Home Custom Bedroom Decorators 41.86% 33.25x
Custom Home Lighting Shoppers 41.86% 33.25x
Realtors & Real Estate Researchers 43.01% 33.07x
Home Buyers 44.06% 32.96x
Travel Researchers 49.13% 32.89x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.98x
Tommy Bahama 0.01% 1.87x
Armani 0.02% 1.84x
Kate Spade 0.02% 1.83x
Brooks Brothers 0.02% 1.74x
Madewell 0.02% 1.73x
Michael Kors 0.03% 1.63x
Lululemon 0.03% 1.62x
Ann Taylor 0.01% 1.57x
H&M 0.04% 1.56x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is hyatt.com.

Website Composition Index
hyatt.com 2.54% 35.69x
insurancejournal.com 1.10% 31.03x
alaskaair.com 4.05% 30.99x
viator.com 1.61% 30.87x
homeaway.com 5.81% 30.78x
pehub.com 2.59% 30.41x
southwest.com 13.31% 30.19x
g2crowd.com 1.05% 29.62x
cheapflights.com 1.62% 28.88x
finsmes.com 1.04% 28.33x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.27% 24.19x
European Museums, Restaurants & Events 2.89% 21.36x
Retail Industry News 1.37% 19.73x
London Tourism 0.16% 19.40x
Beach Vacations 5.83% 19.26x
Business News & Information Readers 9.15% 18.49x
Mexico Travel 0.48% 18.30x
Caribbean Vacation 5.10% 18.01x
San Francisco Tourism 1.11% 17.83x
Smart Travel 7.85% 17.62x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male