Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 5.3 Million Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 82.00% 45.78x
Flight and Hotel Shoppers 66.79% 33.14x
Executive Travelers 53.13% 28.70x
Vacation Rental Accommodation Researchers 47.20% 28.44x
Discount Flight Searchers 44.05% 28.30x
Custom Home Lighting Shoppers 40.60% 27.18x
Home Custom Bedroom Decorators 40.61% 27.17x
Travel Researchers 49.21% 26.88x
Vacation Planners 51.24% 26.86x
Luxury Travel Researchers 43.51% 26.61x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Intermix.

Location Composition Index
Intermix 0.01% 2.45x
Patagonia 0.01% 1.88x
Armani 0.03% 1.64x
Bonobos 0.01% 1.64x
American Apparel 0.03% 1.55x
Express Outlets 0.01% 1.54x
Madewell 0.03% 1.54x
Lululemon 0.05% 1.54x
Tommy Bahama 0.02% 1.50x
Club Monaco 0.01% 1.49x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is hyatt.com.

Website Composition Index
hyatt.com 3.35% 33.39x
omnihotels.com 1.13% 29.79x
alaskaair.com 4.36% 28.98x
viator.com 1.83% 28.93x
homeaway.com 6.43% 28.40x
insurancejournal.com 1.23% 28.03x
southwest.com 14.11% 27.62x
g2crowd.com 1.13% 26.55x
cheapflights.com 1.80% 26.24x
pehub.com 2.69% 26.11x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.07% 17.24x
European Museums, Restaurants & Events 2.54% 16.44x
Beach Vacations 5.77% 15.58x
Retail Industry News 1.28% 15.23x
San Francisco Tourism 1.15% 15.13x
Caribbean Vacation 4.12% 15.06x
Mexico Travel 0.43% 14.73x
Smart Travel 6.78% 14.31x
Meeting Planning & Hotels 0.69% 14.05x
Travel Adventure 13.06% 14.04x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male