Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 3.3 Million Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 82.23% 54.49x
Flight and Hotel Shoppers 63.85% 38.27x
Executive Travelers 49.19% 34.24x
Vacation Rental Accommodation Researchers 45.05% 33.06x
Home Custom Bedroom Decorators 40.06% 32.24x
Custom Home Lighting Shoppers 40.06% 32.24x
Discount Flight Searchers 47.38% 31.52x
Orlando Activities Researchers 39.07% 31.50x
Vacation Planners 49.61% 31.39x
Luxury Travel Researchers 42.49% 30.79x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.47x
Victoria's Secret 0.01% 1.18x
Mens Wearhouse 0.01% 1.11x
Carhartt 0.09% 0.96x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is hyatt.com.

Website Composition Index
hyatt.com 1.94% 34.39x
pehub.com 2.48% 31.79x
alaskaair.com 3.65% 30.31x
homeaway.com 5.34% 30.29x
viator.com 1.41% 30.27x
southwest.com 12.34% 29.64x
cheapflights.com 1.50% 28.99x
hotelguides.com 2.11% 27.89x
institutionalinvestor.com 1.85% 27.71x
cheapair.com 1.54% 27.13x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.86% 24.38x
European Museums, Restaurants & Events 2.47% 21.40x
Retail Industry News 1.17% 19.76x
London Tourism 0.12% 19.71x
San Francisco Tourism 0.80% 19.47x
Business News & Information Readers 7.53% 18.88x
Beach Vacations 4.69% 18.73x
Caribbean Vacation 5.20% 17.69x
Franchising 0.23% 17.13x
Smart Travel 7.34% 16.96x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male