Explore the Work Comes First Travelers Audience
Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 12 million unique devices whose actions qualify for the Work Comes First Travelers audience.
INTERESTS
The Work Comes First Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Comes First Travelers audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 31.56% | 11.98x |
| Family Adventures Travelers | 26.63% | 9.75x |
| Executive Travelers | 20.54% | 8.18x |
| Getting Off the Grid Travelers | 19.54% | 7.99x |
| Shared Work Space Researchers | 16.74% | 7.92x |
| Major Airline Customers | 17.05% | 7.87x |
| Business Communication Product Researchers | 13.99% | 7.44x |
| Countdown to the Beach Travelers | 16.97% | 7.10x |
| Luxury Boutique Hotel Researchers | 30.89% | 7.09x |
| Flight and Hotel Shoppers | 24.39% | 6.90x |
Composition Percentage:
The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
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APPAREL RETAILERS
The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 2.03x |
| Saint Laurent Paris | 0.02% | 1.92x |
| Tommy Bahama | 0.04% | 1.90x |
| Joe's Jeans | 0.01% | 1.84x |
| Ralph Lauren | 0.01% | 1.83x |
| Zara | 0.04% | 1.77x |
| Patagonia | 0.02% | 1.76x |
| Armani | 0.03% | 1.76x |
| Club Monaco | 0.01% | 1.75x |
| Uniqlo | 0.02% | 1.74x |
Composition Percentage:
The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
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WEBSITES
The Work Comes First Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Comes First Travelers audience is starwoodhotels.com.
| Website | Composition | Index |
| starwoodhotels.com | 1.49% | 22.87x |
| hyatt.com | 7.03% | 18.88x |
| jetblue.com | 3.23% | 17.92x |
| omnihotels.com | 2.25% | 17.22x |
Composition Percentage:
The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 8.76x |
| Meeting Planning & Hotels | 0.64% | 7.98x |
| Real Estate Cluster | 1.09% | 7.35x |
| Human Resources & Employee Management | 0.89% | 7.32x |
| Institutional Investing | 1.11% | 6.99x |
| South Carolina Travel | 0.23% | 6.63x |
| Office Furniture Design | 0.41% | 6.56x |
| Caribbean Vacation | 1.72% | 6.47x |
| Credit Unions & Consumer Protection | 0.29% | 6.28x |
| Higher-End Fashion Brands | 1.08% | 6.23x |
Composition Percentage:
The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
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DEMOGRAPHICS
The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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