Dstillery Audiences

WORK COMES FIRST TRAVELERS

Audience Size: 28.8 Thousand Devices

Explore the Work Comes First Travelers Audience

Below you'll find more information about the Work Comes First Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 28.8 thousand unique devices whose actions qualify for the Work Comes First Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Comes First Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Comes First Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 55.40% 476.66x
Executive Travelers 24.54% 143.88x
Luxury Second Home Owners 35.33% 132.70x
Gas Discount Researchers 27.58% 116.64x
Travel Researchers 50.92% 103.39x
Women’s Lifestyle Blogs Researchers 19.34% 99.47x
Restaurant Researchers 36.61% 95.83x
Wellness Enthusiasts 16.15% 94.23x
Ivy League College Researchers 13.99% 90.24x
Luxury Travel Researchers 48.20% 86.64x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Interest attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Comes First Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Comes First Travelers audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.02% 4.02x
Express 0.02% 3.98x
Levi Strauss 0.01% 3.86x
Hollister 0.01% 3.15x
Dressbarn 0.01% 1.78x
LOFT 0.01% 1.68x
The Childrens Place 0.01% 1.18x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Location attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Comes First Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Comes First Travelers audience is priceline.com.

Website Composition Index
priceline.com 25.26% 111.71x
tripadvisor.ca 17.77% 99.34x
kayak.com 40.28% 69.81x
iphoneincanada.ca 6.13% 67.08x
narcity.com 13.36% 61.58x
dailyhive.com 19.91% 60.78x
trivago.com 8.20% 59.03x
princeoftravel.com 7.90% 57.55x
retail-insider.com 7.59% 56.05x
kelownanow.com 5.42% 49.42x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Web attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Comes First Travelers audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 15.59% 70.84x
Quebec Vacations 2.64% 61.67x
Vancouver British Columbia Research Cluster 3.44% 52.90x
Canada Culture and Tourism 9.83% 52.19x
Caribbean Vacation 2.80% 50.30x
Canada Consumer Product Cluster 1.68% 40.24x
Canada Business Cluster 7.03% 38.88x
Canadian Auto 11.03% 36.92x
Travel, Food, Fashion & Fitness 2.08% 33.43x
Travel Adventure 7.75% 32.26x
Composition Percentage: The overlap percentage between the Work Comes First Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Comes First Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Comes First Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male