Explore the Work Hard, Play Hard Travelers Audience
Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.
INTERESTS
The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Home Lending Researchers.
| Interest | Composition | Index |
| Home Lending Researchers | 56.04% | 31.13x |
| Vacation Rental Accommodation Researchers | 44.73% | 30.22x |
| Vacation Planners | 53.15% | 29.16x |
| Pet Boarding and Sitter Researchers | 45.38% | 29.07x |
| Nashville Activity Researchers | 42.07% | 28.80x |
| Family Adventures Travelers | 49.06% | 28.61x |
| Orlando Activities Researchers | 42.57% | 28.28x |
| Realtors & Real Estate Researchers | 43.40% | 27.85x |
| Home Exterior Design Enthusiasts | 42.89% | 27.28x |
| Work Comes First Travelers | 44.68% | 27.25x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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APPAREL RETAILERS
The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.74x |
| Gap | 0.01% | 1.38x |
| Victoria's Secret | 0.02% | 1.37x |
| Jos A. Bank Clothiers | 0.01% | 1.32x |
| White House Black Market | 0.01% | 1.30x |
| Chicos | 0.01% | 1.27x |
| Old Navy | 0.02% | 1.27x |
| LOFT | 0.01% | 1.27x |
| Carhartt | 0.17% | 1.13x |
| Mens Wearhouse | 0.01% | 1.08x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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WEBSITES
The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is homeaway.com.
| Website | Composition | Index |
| homeaway.com | 2.97% | 50.05x |
| vrbo.com | 9.54% | 48.43x |
| southwest.com | 8.01% | 46.51x |
| kirklands.com | 1.68% | 42.38x |
| alaskaair.com | 1.47% | 42.01x |
| alltrails.com | 1.56% | 40.98x |
| rydercup.com | 1.39% | 40.19x |
| meredith.com | 5.46% | 40.01x |
| jossandmain.com | 3.59% | 38.80x |
| hotelguides.com | 1.18% | 38.13x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 3.74% | 28.44x |
| South Carolina Beach Travel | 1.54% | 23.27x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.07% | 21.65x |
| Cheerleading | 0.51% | 20.46x |
| Home Decoration - Crafts & Kids | 0.78% | 20.13x |
| National Parks | 1.77% | 19.08x |
| London Tourism | 0.05% | 18.78x |
| Home Office Products | 0.09% | 18.65x |
| Weather Information | 1.08% | 18.42x |
| San Francisco Tourism | 0.41% | 18.20x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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DEMOGRAPHICS
The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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