Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 4.5 Million Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 50.34% 21.71x
Family Adventures Travelers 45.47% 17.00x
Enterprise Field Services Researchers 26.05% 14.61x
Business Communication Product Researchers 25.63% 14.42x
Moving Services Shoppers 26.68% 14.38x
Executive Travelers 30.59% 14.16x
Fishing Equipment Shoppers 29.48% 14.09x
Smart Home Product Researchers 26.22% 13.79x
Shared Work Space Researchers 27.47% 13.70x
Work Comes First Travelers 77.60% 13.62x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Everlane.

Location Composition Index
Everlane 0.00% 1.78x
Columbia 0.02% 1.70x
Tommy Bahama 0.04% 1.66x
Saint Laurent Paris 0.01% 1.51x
Eddie Bauer 0.02% 1.41x
The North Face 0.03% 1.40x
Talbots 0.06% 1.40x
LL Bean 0.01% 1.38x
Hugo Boss 0.02% 1.37x
REI 0.02% 1.35x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is iboats.com.

Website Composition Index
iboats.com 1.13% 41.44x
starwoodhotels.com 3.05% 39.88x
golfgalaxy.com 1.56% 38.65x
whatscheaper.com 1.25% 37.88x
boatus.com 1.24% 37.81x
thepointsguy.com 1.65% 37.73x
newhomesource.com 1.55% 36.71x
inspectapedia.com 1.38% 36.11x
academy.com 1.90% 36.09x
discountramps.com 1.27% 36.02x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.25% 15.14x
Washington D.C. Hotels 0.04% 14.39x
Home Improvement Contractor 2.94% 13.63x
Office Furniture Design 0.92% 13.62x
South Carolina Travel 0.56% 13.62x
Home Remodeling 3.86% 13.29x
Chemicals 0.89% 12.97x
Paper & Packaging 1.18% 12.91x
Electronic Cabling 1.94% 12.83x
Golf & Boats 0.03% 12.78x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male