Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 31.3 Thousand Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 31.3 thousand unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 49.24% 1600.38x
Family Adventures Travelers 43.79% 1207.21x
Executive Travelers 28.92% 1074.41x
Work Comes First Travelers 78.66% 678.48x
Countdown to the Beach Travelers 2.36% 162.12x
Major Airline Customers 23.92% 11.09x
SMB Commercial Insurance Researchers 22.02% 10.81x
Business Tax Filers 24.41% 10.76x
Smart Home Product Researchers 21.45% 10.64x
Affordable Hotel Bookers 20.23% 10.23x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Columbia.

Location Composition Index
Columbia 0.03% 3.29x
Free People 0.05% 2.86x
Hugo Boss 0.04% 2.70x
Ralph Lauren 0.02% 2.24x
Armani 0.04% 2.21x
Coach 0.09% 2.02x
Ann Taylor 0.04% 2.01x
Club Monaco 0.01% 1.65x
Gap 0.09% 1.64x
Michael Kors 0.03% 1.59x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 2.38% 27.22x
golfgalaxy.com 1.25% 24.08x
thepointsguy.com 1.26% 23.16x
academy.com 1.42% 22.56x
newhomesource.com 1.20% 22.56x
bestparking.com 1.14% 22.48x
inspectapedia.com 1.06% 22.25x
hyatt.com 11.31% 22.14x
crutchfield.com 2.24% 21.37x
hhgregg.com 1.14% 21.30x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Chemicals.

Content Affinity Composition Index
Chemicals 1.03% 16.44x
Office Furniture Design 0.92% 14.63x
Paper & Packaging 1.12% 14.37x
Computer Printers 0.99% 13.74x
Human Resources & Employee Management 1.60% 12.88x
Electronic Cabling 1.67% 12.73x
Electronic Document Assembly 0.62% 12.66x
Assorted Topics (Business Support ToolsForm Templates) 0.87% 11.66x
Real Estate Cluster 1.79% 11.63x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.50% 11.16x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male