Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 4.5 Million Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 50.72% 20.20x
Family Adventures Travelers 47.97% 16.09x
Countdown to the Beach Travelers 0.98% 14.66x
Moving Services Shoppers 27.53% 13.73x
Fishing Equipment Shoppers 31.71% 13.53x
Enterprise Field Services Researchers 25.41% 13.51x
Business Communication Product Researchers 26.43% 13.40x
Executive Travelers 30.07% 13.28x
Smart Home Product Researchers 27.15% 13.10x
Flooring Shoppers 21.49% 12.91x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.65x
Tommy Bahama 0.03% 1.58x
The North Face 0.02% 1.48x
Kate Spade 0.02% 1.47x
Lorna Jane 0.00% 1.47x
Ralph Lauren 0.01% 1.47x
J. Crew 0.03% 1.43x
Chicos 0.04% 1.41x
Brooks Brothers 0.03% 1.35x
REI 0.02% 1.33x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is boatersland.com.

Website Composition Index
boatersland.com 0.01% 48.68x
hkexpress.com 0.01% 46.88x
bluewateryachtsales.com 0.01% 45.54x
arteriorshome.com 0.08% 45.35x
ntwonline.com 0.01% 45.32x
tackledirect.com 0.03% 45.10x
usatriathlon.org 0.02% 45.03x
svb.com 0.01% 44.95x
backroads.com 0.01% 44.95x
westernplows.com 0.02% 44.68x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.25% 15.39x
Washington D.C. Hotels 0.06% 14.31x
South Carolina Travel 0.64% 12.88x
Home Improvement Contractor 3.22% 12.82x
Office Furniture Design 0.94% 12.57x
Home Remodeling 3.85% 12.56x
Paper & Packaging 1.23% 12.01x
Chemicals 0.90% 12.01x
Golf & Boats 0.03% 11.95x
Caribbean Vacation 3.09% 11.91x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999