Explore the Work Hard, Play Hard Travelers Audience
Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.
INTERESTS
The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 50.72% | 20.20x |
| Family Adventures Travelers | 47.97% | 16.09x |
| Countdown to the Beach Travelers | 0.98% | 14.66x |
| Moving Services Shoppers | 27.53% | 13.73x |
| Fishing Equipment Shoppers | 31.71% | 13.53x |
| Enterprise Field Services Researchers | 25.41% | 13.51x |
| Business Communication Product Researchers | 26.43% | 13.40x |
| Executive Travelers | 30.07% | 13.28x |
| Smart Home Product Researchers | 27.15% | 13.10x |
| Flooring Shoppers | 21.49% | 12.91x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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APPAREL RETAILERS
The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.00% | 1.65x |
| Tommy Bahama | 0.03% | 1.58x |
| The North Face | 0.02% | 1.48x |
| Kate Spade | 0.02% | 1.47x |
| Lorna Jane | 0.00% | 1.47x |
| Ralph Lauren | 0.01% | 1.47x |
| J. Crew | 0.03% | 1.43x |
| Chicos | 0.04% | 1.41x |
| Brooks Brothers | 0.03% | 1.35x |
| REI | 0.02% | 1.33x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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WEBSITES
The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is boatersland.com.
| Website | Composition | Index |
| boatersland.com | 0.01% | 48.68x |
| hkexpress.com | 0.01% | 46.88x |
| bluewateryachtsales.com | 0.01% | 45.54x |
| arteriorshome.com | 0.08% | 45.35x |
| ntwonline.com | 0.01% | 45.32x |
| tackledirect.com | 0.03% | 45.10x |
| usatriathlon.org | 0.02% | 45.03x |
| svb.com | 0.01% | 44.95x |
| backroads.com | 0.01% | 44.95x |
| westernplows.com | 0.02% | 44.68x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.25% | 15.39x |
| Washington D.C. Hotels | 0.06% | 14.31x |
| South Carolina Travel | 0.64% | 12.88x |
| Home Improvement Contractor | 3.22% | 12.82x |
| Office Furniture Design | 0.94% | 12.57x |
| Home Remodeling | 3.85% | 12.56x |
| Paper & Packaging | 1.23% | 12.01x |
| Chemicals | 0.90% | 12.01x |
| Golf & Boats | 0.03% | 11.95x |
| Caribbean Vacation | 3.09% | 11.91x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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DEMOGRAPHICS
The Work Hard, Play Hard Travelers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999
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