Explore the Work Hard, Play Hard Travelers Audience
Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 31.3 thousand unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.
INTERESTS
The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 49.24% | 1600.38x |
| Family Adventures Travelers | 43.79% | 1207.21x |
| Executive Travelers | 28.92% | 1074.41x |
| Work Comes First Travelers | 78.66% | 678.48x |
| Countdown to the Beach Travelers | 2.36% | 162.12x |
| Major Airline Customers | 23.92% | 11.09x |
| SMB Commercial Insurance Researchers | 22.02% | 10.81x |
| Business Tax Filers | 24.41% | 10.76x |
| Smart Home Product Researchers | 21.45% | 10.64x |
| Affordable Hotel Bookers | 20.23% | 10.23x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Curious about what else the Work Hard, Play Hard Travelers audience is interested in?
Sign Up
APPAREL RETAILERS
The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.03% | 3.29x |
| Free People | 0.05% | 2.86x |
| Hugo Boss | 0.04% | 2.70x |
| Ralph Lauren | 0.02% | 2.24x |
| Armani | 0.04% | 2.21x |
| Coach | 0.09% | 2.02x |
| Ann Taylor | 0.04% | 2.01x |
| Club Monaco | 0.01% | 1.65x |
| Gap | 0.09% | 1.64x |
| Michael Kors | 0.03% | 1.59x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Want to find more of the Work Hard, Play Hard Travelers audience in the real world?
Sign Up
WEBSITES
The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is starwoodhotels.com.
| Website | Composition | Index |
| starwoodhotels.com | 2.38% | 27.22x |
| golfgalaxy.com | 1.25% | 24.08x |
| thepointsguy.com | 1.26% | 23.16x |
| academy.com | 1.42% | 22.56x |
| newhomesource.com | 1.20% | 22.56x |
| bestparking.com | 1.14% | 22.48x |
| inspectapedia.com | 1.06% | 22.25x |
| hyatt.com | 11.31% | 22.14x |
| crutchfield.com | 2.24% | 21.37x |
| hhgregg.com | 1.14% | 21.30x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Want to see more of the websites the Work Hard, Play Hard Travelers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Chemicals.
| Content Affinity | Composition | Index |
| Chemicals | 1.03% | 16.44x |
| Office Furniture Design | 0.92% | 14.63x |
| Paper & Packaging | 1.12% | 14.37x |
| Computer Printers | 0.99% | 13.74x |
| Human Resources & Employee Management | 1.60% | 12.88x |
| Electronic Cabling | 1.67% | 12.73x |
| Electronic Document Assembly | 0.62% | 12.66x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.87% | 11.66x |
| Real Estate Cluster | 1.79% | 11.63x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.50% | 11.16x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Want to see more of the Content Affinities the Work Hard, Play Hard Travelers audience visits?
Sign Up
DEMOGRAPHICS
The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Work Hard, Play Hard Travelers audience?
Sign Up