Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 2.2 Million Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 41.88% 45.64x
Home Lending Researchers 58.98% 45.31x
Family Adventures Travelers 46.30% 44.01x
Work Comes First Travelers 41.35% 41.51x
Realtors & Real Estate Researchers 39.41% 40.90x
Nashville Activity Researchers 33.51% 40.86x
Vacation Planners 53.18% 40.71x
Orlando Activities Researchers 32.17% 40.11x
Online Home Decor Shoppers 35.75% 39.40x
Home Buyers 42.21% 39.09x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.37x
Banana Republic 0.01% 1.25x
Carhartt 0.14% 1.22x
Maurices 0.02% 1.12x
Old Navy 0.01% 0.94x
Express 0.01% 0.93x
Victoria's Secret 0.02% 0.92x
Journeys 0.01% 0.85x
The Childrens Place 0.01% 0.80x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is southwest.com.

Website Composition Index
southwest.com 2.39% 66.51x
vrbo.com 2.66% 65.95x
meredith.com 2.79% 57.52x
jossandmain.com 1.66% 56.20x
remax.com 2.35% 51.19x
choicehotels.com 3.16% 50.84x
westmarine.com 1.08% 50.56x
landwatch.com 1.25% 49.80x
potterybarn.com 1.14% 48.58x
visitmyrtlebeach.com 1.61% 48.21x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 1.40% 38.76x
South Carolina Beach Travel 0.79% 35.93x
South Carolina Travel 0.11% 30.69x
National Parks 0.94% 28.08x
Yard Structures 0.66% 27.09x
Home Decoration - Crafts & Kids 0.28% 26.63x
Illinois Education 0.19% 24.93x
Pre-Built Home Researchers 0.65% 24.21x
San Francisco Tourism 0.18% 23.57x
Cheerleading 0.14% 23.30x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female