WORK HARD, PLAY HARD TRAVELERS

Audience Size: 621.3 Thousand Devices

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Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 621.3 thousand unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Family Adventures Travelers.

Interest	Composition	Index
Family Adventures Travelers	7.43%	63.77x
Home Lending Researchers	33.52%	60.19x
Work Comes First Travelers	3.73%	46.78x
Realtors & Real Estate Researchers	19.18%	44.75x
Home Buyers	27.14%	43.70x
Airbnb Researchers	13.96%	40.36x
Flower Delivery Shoppers	12.65%	38.97x
Online Directory Searchers	13.24%	36.85x
Home Goods Supercenter Shoppers	15.75%	36.30x
Pet Boarding and Sitter Researchers	10.82%	33.95x

Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.

Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Maurices.

Location	Composition	Index
Maurices	0.02%	0.99x

Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.

Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is homes.com.

Website	Composition	Index
homes.com	1.33%	53.57x
lake-link.com	3.66%	36.18x
trivago.com	4.50%	32.93x
hiltonheadisland.org	1.35%	30.16x
nadaguides.com	6.01%	30.14x
boats.com	7.20%	30.09x
condo.com	1.35%	29.71x
idxbroker.com	2.95%	29.60x
realtytrac.com	2.20%	29.50x
kayak.com	15.73%	27.69x

Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.

Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity	Composition	Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.48%	30.28x
Fishing	2.49%	21.34x
Lacrosse College Athletics	0.16%	20.49x
Discount Travel	3.80%	17.54x
Charity Walks	0.96%	16.15x
Ohio Universities	1.16%	15.43x
US Soccer	0.20%	15.06x
Mortgages & Insurance	0.15%	15.03x
College Sports	0.19%	14.35x
Boating & Yachts	11.79%	12.95x

Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.

Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female