Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 3.6 Million Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 47.22% 63.16x
Executive Travelers 45.55% 54.43x
Work Comes First Travelers 45.72% 53.85x
Home Custom Bedroom Decorators 51.59% 47.80x
Custom Home Lighting Shoppers 51.58% 47.74x
Nashville Activity Researchers 53.59% 47.30x
Vacation Rental Accommodation Researchers 57.24% 46.65x
Texas Activity Researchers 50.64% 46.32x
Orlando Activities Researchers 50.68% 45.49x
Realtors & Real Estate Researchers 50.69% 44.71x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Talbots.

Location Composition Index
Talbots 0.03% 1.50x
Jos A. Bank Clothiers 0.03% 1.30x
White House Black Market 0.04% 1.28x
Lululemon 0.03% 1.24x
The North Face 0.01% 1.23x
Madewell 0.02% 1.20x
Kate Spade 0.02% 1.19x
J. Crew 0.03% 1.18x
Gymboree 0.03% 1.11x
Chicos 0.03% 1.11x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is thegamer.tv.

Website Composition Index
thegamer.tv 3.08% 58.00x
smartchoiceshealthyliving.com 1.01% 56.76x
pokemondb.net 1.80% 55.15x
dingit.tv 3.92% 52.62x
sportsjamm.com 2.05% 51.68x
hyatt.com 4.89% 51.33x
frank151.com 1.25% 51.06x
findthecompany.com 2.05% 50.25x
bitlanders.com 1.83% 50.19x
homeaway.com 10.52% 50.06x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 33.64x
Beach Vacations 11.18% 29.12x
Cars, Travel & Food 0.49% 27.10x
South Carolina Travel 0.25% 26.54x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.52% 23.46x
ISPs & Local Services 0.04% 22.74x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 22.28x
Discount Shopping 2.73% 20.31x
South Carolina Beach Travel 3.19% 20.19x
Mail Order Food 2.00% 20.00x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female