Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 3.2 Million Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Pet Boarding and Sitter Researchers.

Interest Composition Index
Pet Boarding and Sitter Researchers 48.47% 37.39x
Vacation Rental Accommodation Researchers 48.26% 36.73x
Home Lending Researchers 54.70% 36.73x
Vacation Planners 51.42% 36.23x
Nashville Activity Researchers 43.79% 35.07x
Realtors & Real Estate Researchers 44.08% 34.37x
Orlando Activities Researchers 45.25% 34.15x
Home Custom Bedroom Decorators 40.78% 33.77x
Custom Home Lighting Shoppers 40.78% 33.77x
Hardware Shoppers 40.92% 33.18x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.45x
Mens Wearhouse 0.01% 1.28x
Victoria's Secret 0.01% 1.25x
Old Navy 0.01% 1.17x
Carhartt 0.17% 1.13x
Maurices 0.01% 1.09x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is homeaway.com.

Website Composition Index
homeaway.com 5.47% 53.30x
vrbo.com 15.78% 50.62x
southwest.com 12.26% 47.58x
alaskaair.com 3.03% 45.28x
kirklands.com 3.10% 44.55x
visitmusiccity.com 1.22% 43.93x
alltrails.com 3.23% 43.85x
homemetry.com 1.01% 41.96x
theopen.com 1.17% 41.44x
roadtrippers.com 1.13% 41.14x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 6.27% 34.99x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.10% 26.62x
South Carolina Beach Travel 2.14% 26.19x
Home Printing 0.15% 21.90x
Home Decoration - Crafts & Kids 1.02% 21.50x
San Francisco Tourism 0.56% 21.25x
Cheerleading 0.67% 21.21x
National Parks 2.05% 21.17x
Home Office Products 0.13% 20.61x
Weather Information 1.24% 19.80x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female