Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 1.2 Million Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 24.40% 47.38x
Home Lending Researchers 43.16% 46.34x
Family Adventures Travelers 25.07% 45.17x
Work Comes First Travelers 18.83% 40.25x
Realtors & Real Estate Researchers 22.47% 38.86x
Home Buyers 29.81% 37.77x
Online Home Decor Shoppers 15.46% 37.35x
Nashville Activity Researchers 14.19% 34.64x
Orlando Activities Researchers 10.25% 34.28x
Home Goods Supercenter Shoppers 22.69% 33.85x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Chicos.

Location Composition Index
Chicos 0.03% 2.08x
Michael Kors 0.01% 1.80x
Express 0.02% 1.72x
J. Crew 0.01% 1.71x
Aeropostale 0.02% 1.61x
H&M 0.01% 1.59x
Banana Republic 0.02% 1.51x
Lane Bryant 0.02% 1.34x
Jos A. Bank Clothiers 0.01% 1.31x
Maurices 0.03% 1.27x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is hotels.com.

Website Composition Index
hotels.com 2.85% 39.79x
travelocity.com 1.45% 38.74x
expedia.com 4.97% 36.30x
homes.com 7.09% 28.63x
virginia.org 1.16% 25.78x
wayfair.com 21.30% 25.40x
vimeo.com 1.85% 24.66x
campgroundreviews.com 3.41% 24.59x
onthesnow.com 4.08% 24.25x
avasflowers.net 1.42% 23.22x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.18% 30.45x
Weather Information 0.12% 22.64x
Lacrosse College Athletics 0.18% 19.73x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.16% 18.96x
Sports - Golf, Hunting, Fishing 0.07% 17.87x
Winter Sports & Gear 0.33% 17.51x
Beach Vacations 0.09% 17.09x
National Parks 0.15% 17.07x
Mail Order Food 0.33% 15.69x
Furniture Shopping 0.13% 15.65x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female