Explore the Work Hard, Play Hard Travelers Audience
Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.
INTERESTS
The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Home Lending Researchers.
| Interest | Composition | Index |
| Home Lending Researchers | 49.54% | 43.29x |
| Vacation Rental Accommodation Researchers | 35.98% | 41.80x |
| Family Adventures Travelers | 35.85% | 38.62x |
| Online Home Decor Shoppers | 29.53% | 35.19x |
| Work Comes First Travelers | 30.20% | 35.13x |
| Realtors & Real Estate Researchers | 33.13% | 35.05x |
| Home Buyers | 35.49% | 34.97x |
| Apartment Furniture Shoppers | 31.40% | 34.00x |
| Vacation Planners | 43.17% | 33.82x |
| Custom Home Lighting Shoppers | 23.25% | 33.18x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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APPAREL RETAILERS
The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.00x |
| Eddie Bauer | 0.02% | 1.95x |
| Lululemon | 0.01% | 1.74x |
| Talbots | 0.02% | 1.64x |
| J. Crew | 0.02% | 1.54x |
| White House Black Market | 0.03% | 1.52x |
| Banana Republic | 0.03% | 1.48x |
| Gap | 0.03% | 1.48x |
| Chicos | 0.03% | 1.42x |
| Express | 0.03% | 1.38x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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WEBSITES
The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is coastalliving.com.
| Website | Composition | Index |
| coastalliving.com | 1.03% | 41.34x |
| jetsetter.com | 1.53% | 39.67x |
| hotwire.com | 2.37% | 37.62x |
| smokymtndreams.com | 1.15% | 37.05x |
| reservations.com | 1.17% | 35.91x |
| hilton.com | 2.02% | 34.89x |
| hotels.com | 11.92% | 33.46x |
| weathertech.com | 1.17% | 30.15x |
| inyopools.com | 1.03% | 29.74x |
| eplans.com | 1.37% | 29.43x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.14% | 22.86x |
| Beach Vacations | 0.27% | 20.35x |
| Institutional Investing | 0.05% | 19.05x |
| Bathrooms & Plumbing | 0.07% | 18.81x |
| Mid-Atlantic Beaches | 0.06% | 18.70x |
| Party Suppliers | 0.06% | 18.70x |
| Weather Information | 0.13% | 18.57x |
| Virginia Athletics | 0.19% | 17.93x |
| Lighting & Power | 0.09% | 17.76x |
| Pre-Built Home Researchers | 0.05% | 17.68x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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DEMOGRAPHICS
The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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