Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 2.2 Million Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 55.82% 44.43x
Vacation Rental Accommodation Researchers 42.98% 42.98x
Family Adventures Travelers 44.65% 42.05x
Work Comes First Travelers 39.52% 39.44x
Vacation Planners 49.49% 37.93x
Online Home Decor Shoppers 36.35% 37.59x
Realtors & Real Estate Researchers 38.77% 37.34x
Home Buyers 40.58% 36.78x
Apartment Furniture Shoppers 37.62% 36.28x
Home Custom Bedroom Decorators 29.76% 36.10x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.09x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is meredith.com.

Website Composition Index
meredith.com 2.10% 47.93x
jossandmain.com 1.04% 47.66x
choicehotels.com 2.19% 43.70x
dollywood.com 1.34% 41.26x
visitmyrtlebeach.com 1.02% 40.22x
pga.com 2.28% 40.20x
ritzcarlton.com 1.39% 40.01x
bringfido.com 1.63% 39.63x
weichert.com 1.05% 37.52x
hilton.com 10.70% 37.51x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 0.47% 36.22x
Beach Vacations 0.58% 31.30x
Home Decoration - Crafts & Kids 0.16% 29.21x
National Parks 0.69% 26.11x
Custom Gifts 0.35% 23.99x
Cub & Girl Scouts 0.16% 23.90x
Pre-Built Home Researchers 0.36% 23.84x
Caribbean Vacation 1.45% 23.74x
Mid-Atlantic Beaches 0.15% 22.75x
Furniture Shopping 5.78% 22.58x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female