Explore the Work Hard, Play Hard Travelers Audience
Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.
INTERESTS
The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Pet Boarding and Sitter Researchers.
| Interest | Composition | Index |
| Pet Boarding and Sitter Researchers | 48.47% | 37.39x |
| Vacation Rental Accommodation Researchers | 48.26% | 36.73x |
| Home Lending Researchers | 54.70% | 36.73x |
| Vacation Planners | 51.42% | 36.23x |
| Nashville Activity Researchers | 43.79% | 35.07x |
| Realtors & Real Estate Researchers | 44.08% | 34.37x |
| Orlando Activities Researchers | 45.25% | 34.15x |
| Home Custom Bedroom Decorators | 40.78% | 33.77x |
| Custom Home Lighting Shoppers | 40.78% | 33.77x |
| Hardware Shoppers | 40.92% | 33.18x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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APPAREL RETAILERS
The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.45x |
| Mens Wearhouse | 0.01% | 1.28x |
| Victoria's Secret | 0.01% | 1.25x |
| Old Navy | 0.01% | 1.17x |
| Carhartt | 0.17% | 1.13x |
| Maurices | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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WEBSITES
The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is homeaway.com.
| Website | Composition | Index |
| homeaway.com | 5.47% | 53.30x |
| vrbo.com | 15.78% | 50.62x |
| southwest.com | 12.26% | 47.58x |
| alaskaair.com | 3.03% | 45.28x |
| kirklands.com | 3.10% | 44.55x |
| visitmusiccity.com | 1.22% | 43.93x |
| alltrails.com | 3.23% | 43.85x |
| homemetry.com | 1.01% | 41.96x |
| theopen.com | 1.17% | 41.44x |
| roadtrippers.com | 1.13% | 41.14x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 6.27% | 34.99x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.10% | 26.62x |
| South Carolina Beach Travel | 2.14% | 26.19x |
| Home Printing | 0.15% | 21.90x |
| Home Decoration - Crafts & Kids | 1.02% | 21.50x |
| San Francisco Tourism | 0.56% | 21.25x |
| Cheerleading | 0.67% | 21.21x |
| National Parks | 2.05% | 21.17x |
| Home Office Products | 0.13% | 20.61x |
| Weather Information | 1.24% | 19.80x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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DEMOGRAPHICS
The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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