Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 3.3 Million Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Pet Boarding and Sitter Researchers.

Interest Composition Index
Pet Boarding and Sitter Researchers 52.67% 38.33x
Vacation Rental Accommodation Researchers 51.21% 37.58x
Nashville Activity Researchers 45.47% 36.95x
Home Custom Bedroom Decorators 44.95% 36.17x
Custom Home Lighting Shoppers 44.95% 36.17x
Orlando Activities Researchers 44.83% 36.15x
Texas Activity Researchers 43.69% 34.99x
Vacation Planners 54.25% 34.33x
Home Lending Researchers 54.57% 34.22x
Home Exterior Design Enthusiasts 44.91% 34.20x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.33x
Carhartt 0.13% 1.22x
Mens Wearhouse 0.01% 0.76x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is homeaway.com.

Website Composition Index
homeaway.com 8.43% 47.75x
thegamer.tv 2.19% 45.22x
vrbo.com 22.33% 44.13x
swimoutlet.com 1.16% 43.88x
hyatt.com 2.47% 43.63x
rvparkreviews.com 1.25% 41.69x
calculator.net 1.36% 41.05x
toysrus.com 1.23% 40.98x
viator.com 1.90% 40.78x
alaskaair.com 4.90% 40.62x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 8.32% 33.21x
South Carolina Beach Travel 2.59% 24.13x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 23.75x
London Tourism 0.13% 21.05x
South Carolina Travel 0.14% 20.71x
Home Decoration - Crafts & Kids 1.30% 20.57x
San Francisco Tourism 0.83% 20.21x
National Parks 2.54% 20.13x
Discount Shopping 0.76% 19.83x
Mid-Atlantic Beaches 0.31% 19.15x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female