Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 1.8 Million Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 56.04% 31.13x
Vacation Rental Accommodation Researchers 44.73% 30.22x
Vacation Planners 53.15% 29.16x
Pet Boarding and Sitter Researchers 45.38% 29.07x
Nashville Activity Researchers 42.07% 28.80x
Family Adventures Travelers 49.06% 28.61x
Orlando Activities Researchers 42.57% 28.28x
Realtors & Real Estate Researchers 43.40% 27.85x
Home Exterior Design Enthusiasts 42.89% 27.28x
Work Comes First Travelers 44.68% 27.25x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.74x
Gap 0.01% 1.38x
Victoria's Secret 0.02% 1.37x
Jos A. Bank Clothiers 0.01% 1.32x
White House Black Market 0.01% 1.30x
Chicos 0.01% 1.27x
Old Navy 0.02% 1.27x
LOFT 0.01% 1.27x
Carhartt 0.17% 1.13x
Mens Wearhouse 0.01% 1.08x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is homeaway.com.

Website Composition Index
homeaway.com 2.97% 50.05x
vrbo.com 9.54% 48.43x
southwest.com 8.01% 46.51x
kirklands.com 1.68% 42.38x
alaskaair.com 1.47% 42.01x
alltrails.com 1.56% 40.98x
rydercup.com 1.39% 40.19x
meredith.com 5.46% 40.01x
jossandmain.com 3.59% 38.80x
hotelguides.com 1.18% 38.13x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 3.74% 28.44x
South Carolina Beach Travel 1.54% 23.27x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.07% 21.65x
Cheerleading 0.51% 20.46x
Home Decoration - Crafts & Kids 0.78% 20.13x
National Parks 1.77% 19.08x
London Tourism 0.05% 18.78x
Home Office Products 0.09% 18.65x
Weather Information 1.08% 18.42x
San Francisco Tourism 0.41% 18.20x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female