Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 893.7 Thousand Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 893.7 thousand unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 17.60% 49.07x
Home Lending Researchers 40.00% 48.60x
Vacation Rental Accommodation Researchers 16.71% 46.89x
Work Comes First Travelers 11.15% 41.82x
Realtors & Real Estate Researchers 16.35% 41.21x
Home Buyers 25.32% 40.46x
Orlando Activities Researchers 3.62% 38.44x
Online Home Decor Shoppers 7.74% 36.62x
Home Custom Bedroom Decorators 4.57% 36.28x
Custom Home Lighting Shoppers 4.55% 36.21x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.83x
Tommy Bahama 0.01% 2.27x
Lululemon 0.02% 1.84x
LOFT 0.02% 1.74x
Talbots 0.02% 1.64x
Chicos 0.02% 1.53x
Mens Wearhouse 0.01% 1.32x
Journeys 0.03% 1.23x
Urban Outfitters 0.02% 1.21x
White House Black Market 0.01% 1.20x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is expedia.com.

Website Composition Index
expedia.com 1.32% 47.06x
homes.com 3.65% 40.60x
onthesnow.com 2.92% 36.73x
campgroundreviews.com 1.85% 33.72x
buckeyextra.com 1.03% 32.79x
wayfair.com 8.24% 32.74x
thedestinlog.com 1.59% 30.94x
bigten.org 1.44% 30.65x
portclintonnewsherald.com 1.14% 30.34x
examiner.net 1.24% 29.48x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.83% 23.48x
Lacrosse College Athletics 0.19% 19.10x
Winter Sports & Gear 0.15% 17.86x
Charity Walks 1.67% 16.96x
US Soccer 0.28% 16.64x
National Parks 0.11% 16.33x
Fishing 2.66% 15.72x
Caribbean Vacation 1.14% 14.33x
Online Ticket Buyers 1.06% 14.27x
Mail Order Food 0.18% 13.57x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female