Explore the Work Hard, Play Hard Travelers Audience
Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.
INTERESTS
The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Home Lending Researchers.
| Interest | Composition | Index |
| Home Lending Researchers | 55.82% | 44.43x |
| Vacation Rental Accommodation Researchers | 42.98% | 42.98x |
| Family Adventures Travelers | 44.65% | 42.05x |
| Work Comes First Travelers | 39.52% | 39.44x |
| Vacation Planners | 49.49% | 37.93x |
| Online Home Decor Shoppers | 36.35% | 37.59x |
| Realtors & Real Estate Researchers | 38.77% | 37.34x |
| Home Buyers | 40.58% | 36.78x |
| Apartment Furniture Shoppers | 37.62% | 36.28x |
| Home Custom Bedroom Decorators | 29.76% | 36.10x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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APPAREL RETAILERS
The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.06% | 1.09x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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WEBSITES
The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is meredith.com.
| Website | Composition | Index |
| meredith.com | 2.10% | 47.93x |
| jossandmain.com | 1.04% | 47.66x |
| choicehotels.com | 2.19% | 43.70x |
| dollywood.com | 1.34% | 41.26x |
| visitmyrtlebeach.com | 1.02% | 40.22x |
| pga.com | 2.28% | 40.20x |
| ritzcarlton.com | 1.39% | 40.01x |
| bringfido.com | 1.63% | 39.63x |
| weichert.com | 1.05% | 37.52x |
| hilton.com | 10.70% | 37.51x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is South Carolina Beach Travel.
| Content Affinity | Composition | Index |
| South Carolina Beach Travel | 0.47% | 36.22x |
| Beach Vacations | 0.58% | 31.30x |
| Home Decoration - Crafts & Kids | 0.16% | 29.21x |
| National Parks | 0.69% | 26.11x |
| Custom Gifts | 0.35% | 23.99x |
| Cub & Girl Scouts | 0.16% | 23.90x |
| Pre-Built Home Researchers | 0.36% | 23.84x |
| Caribbean Vacation | 1.45% | 23.74x |
| Mid-Atlantic Beaches | 0.15% | 22.75x |
| Furniture Shopping | 5.78% | 22.58x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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DEMOGRAPHICS
The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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