Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 5.4 Million Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 51.53% 34.93x
Pet Boarding and Sitter Researchers 58.83% 34.67x
Custom Home Lighting Shoppers 51.08% 34.19x
Home Custom Bedroom Decorators 51.10% 34.19x
Orlando Activities Researchers 48.84% 34.11x
Vacation Rental Accommodation Researchers 56.06% 33.77x
Texas Activity Researchers 48.88% 33.69x
Budget Grocery Shoppers 49.31% 32.23x
Home Exterior Design Enthusiasts 47.05% 32.11x
Bargain Shopping Researchers 46.80% 31.80x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Talbots.

Location Composition Index
Talbots 0.03% 1.30x
Ralph Lauren 0.02% 1.28x
Jos A. Bank Clothiers 0.04% 1.23x
Dressbarn 0.04% 1.23x
Madewell 0.02% 1.20x
Lululemon 0.04% 1.20x
Ann Taylor 0.02% 1.16x
Bonobos 0.01% 1.12x
American Apparel 0.02% 1.11x
Chicos 0.05% 1.10x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is hyatt.com.

Website Composition Index
hyatt.com 4.42% 44.06x
homeaway.com 9.92% 43.84x
thegamer.tv 2.65% 43.80x
trivago.com 1.15% 42.78x
omnihotels.com 1.61% 42.55x
pokemondb.net 1.49% 42.16x
swimoutlet.com 1.89% 41.79x
islands.com 1.00% 41.54x
dingit.tv 3.34% 41.12x
viator.com 2.52% 39.96x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 9.48% 25.58x
South Carolina Travel 0.20% 21.98x
Cars, Travel & Food 0.37% 21.23x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.39% 18.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 18.27x
South Carolina Beach Travel 2.80% 18.19x
ISPs & Local Services 0.03% 17.65x
Home Improvement Contractor 0.76% 17.51x
Discount Shopping 2.29% 17.34x
London Tourism 0.16% 16.45x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female