Explore the Work Hard, Play Hard Travelers Audience
Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.
INTERESTS
The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 50.34% | 21.71x |
| Family Adventures Travelers | 45.47% | 17.00x |
| Enterprise Field Services Researchers | 26.05% | 14.61x |
| Business Communication Product Researchers | 25.63% | 14.42x |
| Moving Services Shoppers | 26.68% | 14.38x |
| Executive Travelers | 30.59% | 14.16x |
| Fishing Equipment Shoppers | 29.48% | 14.09x |
| Smart Home Product Researchers | 26.22% | 13.79x |
| Shared Work Space Researchers | 27.47% | 13.70x |
| Work Comes First Travelers | 77.60% | 13.62x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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APPAREL RETAILERS
The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.00% | 1.78x |
| Columbia | 0.02% | 1.70x |
| Tommy Bahama | 0.04% | 1.66x |
| Saint Laurent Paris | 0.01% | 1.51x |
| Eddie Bauer | 0.02% | 1.41x |
| The North Face | 0.03% | 1.40x |
| Talbots | 0.06% | 1.40x |
| LL Bean | 0.01% | 1.38x |
| Hugo Boss | 0.02% | 1.37x |
| REI | 0.02% | 1.35x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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WEBSITES
The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is iboats.com.
| Website | Composition | Index |
| iboats.com | 1.13% | 41.44x |
| starwoodhotels.com | 3.05% | 39.88x |
| golfgalaxy.com | 1.56% | 38.65x |
| whatscheaper.com | 1.25% | 37.88x |
| boatus.com | 1.24% | 37.81x |
| thepointsguy.com | 1.65% | 37.73x |
| newhomesource.com | 1.55% | 36.71x |
| inspectapedia.com | 1.38% | 36.11x |
| academy.com | 1.90% | 36.09x |
| discountramps.com | 1.27% | 36.02x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.25% | 15.14x |
| Washington D.C. Hotels | 0.04% | 14.39x |
| Home Improvement Contractor | 2.94% | 13.63x |
| Office Furniture Design | 0.92% | 13.62x |
| South Carolina Travel | 0.56% | 13.62x |
| Home Remodeling | 3.86% | 13.29x |
| Chemicals | 0.89% | 12.97x |
| Paper & Packaging | 1.18% | 12.91x |
| Electronic Cabling | 1.94% | 12.83x |
| Golf & Boats | 0.03% | 12.78x |
Composition Percentage:
The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
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DEMOGRAPHICS
The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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