Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 2.9 Million Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 55.06% 38.42x
Vacation Rental Accommodation Researchers 40.21% 37.22x
Family Adventures Travelers 41.81% 35.75x
Work Comes First Travelers 36.57% 33.28x
Online Home Decor Shoppers 33.80% 32.73x
Realtors & Real Estate Researchers 36.66% 31.98x
Vacation Planners 47.64% 31.82x
Apartment Furniture Shoppers 34.73% 31.57x
Orlando Activities Researchers 29.33% 31.03x
Home Buyers 40.70% 30.90x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.72x
Eddie Bauer 0.01% 1.56x
Talbots 0.01% 1.40x
White House Black Market 0.02% 1.39x
Chicos 0.02% 1.28x
LOFT 0.02% 1.16x
Carhartt 0.21% 1.14x
Buckle 0.02% 1.14x
J. Crew 0.01% 1.09x
American Eagle Outfitters 0.02% 1.07x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is choicehotels.com.

Website Composition Index
choicehotels.com 1.02% 39.44x
livebeaches.com 1.25% 39.02x
hilton.com 5.74% 38.63x
reservations.com 3.67% 37.30x
jetsetter.com 2.85% 35.87x
coastalliving.com 2.06% 35.50x
steinmart.com 1.49% 33.71x
hotwire.com 4.63% 33.52x
radaris.com 1.11% 32.35x
overstock.com 2.58% 31.91x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 0.24% 32.98x
Beach Vacations 0.49% 25.59x
Home Decoration - Crafts & Kids 0.07% 24.86x
Mid-Atlantic Beaches 0.12% 24.56x
National Parks 0.52% 22.46x
Weather Information 0.19% 21.44x
Pool Cleaning 0.13% 21.06x
Custom Gifts 0.18% 20.83x
Caribbean Vacation 1.11% 20.67x
Bathrooms & Plumbing 0.15% 19.97x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female