Dstillery Audiences

WORK HARD, PLAY HARD TRAVELERS

Audience Size: 2 Million Devices

Explore the Work Hard, Play Hard Travelers Audience

Below you'll find more information about the Work Hard, Play Hard Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Work Hard, Play Hard Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Work Hard, Play Hard Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Work Hard, Play Hard Travelers audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 49.54% 43.29x
Vacation Rental Accommodation Researchers 35.98% 41.80x
Family Adventures Travelers 35.85% 38.62x
Online Home Decor Shoppers 29.53% 35.19x
Work Comes First Travelers 30.20% 35.13x
Realtors & Real Estate Researchers 33.13% 35.05x
Home Buyers 35.49% 34.97x
Apartment Furniture Shoppers 31.40% 34.00x
Vacation Planners 43.17% 33.82x
Custom Home Lighting Shoppers 23.25% 33.18x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Interest attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Work Hard, Play Hard Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Work Hard, Play Hard Travelers audience is Belk.

Location Composition Index
Belk 0.01% 2.00x
Eddie Bauer 0.02% 1.95x
Lululemon 0.01% 1.74x
Talbots 0.02% 1.64x
J. Crew 0.02% 1.54x
White House Black Market 0.03% 1.52x
Banana Republic 0.03% 1.48x
Gap 0.03% 1.48x
Chicos 0.03% 1.42x
Express 0.03% 1.38x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Location attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Work Hard, Play Hard Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Work Hard, Play Hard Travelers audience is coastalliving.com.

Website Composition Index
coastalliving.com 1.03% 41.34x
jetsetter.com 1.53% 39.67x
hotwire.com 2.37% 37.62x
smokymtndreams.com 1.15% 37.05x
reservations.com 1.17% 35.91x
hilton.com 2.02% 34.89x
hotels.com 11.92% 33.46x
weathertech.com 1.17% 30.15x
inyopools.com 1.03% 29.74x
eplans.com 1.37% 29.43x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Web attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Work Hard, Play Hard Travelers audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.14% 22.86x
Beach Vacations 0.27% 20.35x
Institutional Investing 0.05% 19.05x
Bathrooms & Plumbing 0.07% 18.81x
Mid-Atlantic Beaches 0.06% 18.70x
Party Suppliers 0.06% 18.70x
Weather Information 0.13% 18.57x
Virginia Athletics 0.19% 17.93x
Lighting & Power 0.09% 17.76x
Pre-Built Home Researchers 0.05% 17.68x
Composition Percentage: The overlap percentage between the Work Hard, Play Hard Travelers audience and the Content Affinity attribute.
Index: A comparison of the Work Hard, Play Hard Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Work Hard, Play Hard Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female