Explore the Working Parents Audience
Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Working Parents audience.
INTERESTS
The Working Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Working Parents audience is Recipe Researchers.
| Interest | Composition | Index |
| Recipe Researchers | 52.92% | 35.61x |
| Cooking Show Fans | 51.41% | 35.18x |
| Home Kitchen Chefs | 56.55% | 34.84x |
| Gourmet Food & Wine Researchers | 53.78% | 34.60x |
| Healthy Snacks Shoppers | 56.99% | 34.17x |
| Home Design and Living Publication Readers | 50.19% | 33.81x |
| Shelf-Stable Food Content Readers | 35.64% | 33.56x |
| Cook at Home Parents | 59.67% | 33.45x |
| Bargain Shopping Researchers | 51.74% | 32.96x |
| Coupon Researchers | 52.00% | 32.52x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
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APPAREL RETAILERS
The Working Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Working Parents audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.60x |
| White House Black Market | 0.01% | 1.44x |
| Dressbarn | 0.01% | 1.40x |
| Old Navy | 0.02% | 1.39x |
| Buckle | 0.01% | 1.31x |
| Carhartt | 0.20% | 1.27x |
| American Eagle Outfitters | 0.01% | 1.22x |
| Chicos | 0.01% | 1.16x |
| Journeys | 0.02% | 1.15x |
| Victoria's Secret | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
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WEBSITES
The Working Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.
| Website | Composition | Index |
| familyfreshmeals.com | 35.02% | 45.45x |
| childcarecenter.us | 10.61% | 35.59x |
| ifoodblogger.com | 1.09% | 34.54x |
| wearychef.com | 1.23% | 33.64x |
| llli.org | 1.49% | 32.82x |
| fitwirr.com | 1.10% | 30.29x |
| medelabreastfeedingus.com | 2.01% | 30.23x |
| beslimmer-beyou.com | 1.24% | 29.12x |
| recipe4living.com | 1.37% | 28.92x |
| cinnamonspiceandeverythingnice.com | 1.64% | 28.86x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.44% | 25.59x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 19.03x |
| Children's Health | 1.75% | 18.99x |
| Coupons & Family | 12.48% | 18.66x |
| Cakes & Sweets | 3.43% | 18.53x |
| Low Carb Diets | 13.04% | 17.66x |
| Homeschooling | 0.28% | 16.97x |
| New Parents | 8.52% | 16.81x |
| Female Lifestyle Content Readers | 7.80% | 16.65x |
| Scrapbooking & Home Art Projects | 6.86% | 15.81x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
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DEMOGRAPHICS
The Working Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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