WORKING PARENTS

Audience Size: 3.1 Million Devices

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Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Working Parents audience.

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Home Kitchen Chefs.

Interest	Composition	Index
Home Kitchen Chefs	42.09%	27.60x
Healthy Snacks Shoppers	45.27%	26.73x
Gourmet Food & Wine Researchers	39.14%	26.68x
Cook at Home Parents	46.00%	26.60x
Coupon Researchers	41.58%	26.54x
Parents with Kids	42.81%	25.96x
Bargain Shopping Researchers	38.25%	25.94x
Recipe Researchers	42.00%	25.63x
Cooking Show Fans	39.93%	24.11x
Misc-Deal Seekers or Coupon Shoppers	33.64%	23.80x

Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.

Index: A comparison of the Working Parents audience to the internet population.

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is REI.

Location	Composition	Index
REI	0.02%	1.12x
Belk	0.02%	1.09x
Carhartt	0.19%	1.07x
Express Outlets	0.00%	1.04x
The North Face	0.02%	1.02x
Dressbarn	0.04%	1.00x
Kate Spade	0.02%	1.00x
Chicos	0.04%	0.98x
Old Navy	0.05%	0.92x
Free People	0.01%	0.91x

Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.

Index: A comparison of the Working Parents audience to the internet population.

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website	Composition	Index
familyfreshmeals.com	44.96%	87.74x
childcarecenter.us	16.26%	85.71x
joyfulmommaskitchen.com	1.21%	59.25x
jamhands.net	1.50%	57.62x
newleafwellness.biz	2.02%	57.60x
homemade-baby-food-recipes.com	1.74%	55.62x
slowcookerfromscratch.com	1.06%	55.03x
brighthorizons.com	1.38%	54.85x
slowcookerkitchen.com	1.14%	54.79x
inspiringcooks.com	1.46%	54.31x

Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.

Index: A comparison of the Working Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.32%	23.53x
Coupons & Family	13.86%	20.69x
Children's Health	5.86%	17.88x
Assorted Topics #11347 (Family, Household Wellness, The Beach)	5.74%	17.35x
Mommy Bloggers	8.64%	17.06x
Low Carb Diets	13.11%	16.98x
Scrapbooking & Home Art Projects	7.90%	16.96x
Female Lifestyle Content Readers	5.85%	16.94x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips)	17.14%	16.12x
Cakes & Sweets	6.64%	15.10x

Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.

Index: A comparison of the Working Parents audience to the internet population.

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female