Dstillery Audiences

WORKING PARENTS

Audience Size: 1.9 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 52.92% 35.61x
Cooking Show Fans 51.41% 35.18x
Home Kitchen Chefs 56.55% 34.84x
Gourmet Food & Wine Researchers 53.78% 34.60x
Healthy Snacks Shoppers 56.99% 34.17x
Home Design and Living Publication Readers 50.19% 33.81x
Shelf-Stable Food Content Readers 35.64% 33.56x
Cook at Home Parents 59.67% 33.45x
Bargain Shopping Researchers 51.74% 32.96x
Coupon Researchers 52.00% 32.52x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Maurices.

Location Composition Index
Maurices 0.03% 1.60x
White House Black Market 0.01% 1.44x
Dressbarn 0.01% 1.40x
Old Navy 0.02% 1.39x
Buckle 0.01% 1.31x
Carhartt 0.20% 1.27x
American Eagle Outfitters 0.01% 1.22x
Chicos 0.01% 1.16x
Journeys 0.02% 1.15x
Victoria's Secret 0.02% 1.14x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 35.02% 45.45x
childcarecenter.us 10.61% 35.59x
ifoodblogger.com 1.09% 34.54x
wearychef.com 1.23% 33.64x
llli.org 1.49% 32.82x
fitwirr.com 1.10% 30.29x
medelabreastfeedingus.com 2.01% 30.23x
beslimmer-beyou.com 1.24% 29.12x
recipe4living.com 1.37% 28.92x
cinnamonspiceandeverythingnice.com 1.64% 28.86x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.44% 25.59x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 19.03x
Children's Health 1.75% 18.99x
Coupons & Family 12.48% 18.66x
Cakes & Sweets 3.43% 18.53x
Low Carb Diets 13.04% 17.66x
Homeschooling 0.28% 16.97x
New Parents 8.52% 16.81x
Female Lifestyle Content Readers 7.80% 16.65x
Scrapbooking & Home Art Projects 6.86% 15.81x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female