WORKING PARENTS

Audience Size: 4.3 Million Devices

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Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Working Parents audience.

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Home Kitchen Chefs.

Interest	Composition	Index
Home Kitchen Chefs	53.25%	41.10x
Cook at Home Parents	56.20%	40.62x
Gourmet Food & Wine Researchers	50.99%	40.51x
Cooking Show Fans	50.90%	39.67x
Bargain Shopping Researchers	46.18%	39.64x
Home Design and Living Publication Readers	46.14%	39.27x
Recipe Researchers	52.18%	39.04x
Healthy Snacks Shoppers	53.45%	38.68x
Coupon Researchers	48.67%	37.67x
Nutrition Conscious Eaters	44.94%	36.53x

Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.

Index: A comparison of the Working Parents audience to the internet population.

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Carhartt.

Location	Composition	Index
Carhartt	0.31%	1.31x
Buckle	0.04%	1.18x
Lane Bryant	0.03%	1.15x
Gymboree	0.04%	1.10x
Talbots	0.02%	1.06x
White House Black Market	0.04%	1.05x
American Eagle Outfitters	0.04%	1.02x
Old Navy	0.06%	1.01x
Journeys	0.06%	1.00x
Chicos	0.03%	0.98x

Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.

Index: A comparison of the Working Parents audience to the internet population.

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website	Composition	Index
familyfreshmeals.com	35.94%	64.60x
childcarecenter.us	12.34%	56.98x
fitpregnancy.com	3.14%	42.69x
ifoodblogger.com	2.80%	42.25x
pregnancy-info.net	1.93%	41.81x
realmomkitchen.com	1.27%	39.45x
yammiesnoshery.com	1.35%	39.14x
firstresponse.com	1.33%	38.88x
cinnamonspiceandeverythingnice.com	2.13%	38.49x
thebestblogrecipes.com	2.81%	38.14x

Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.

Index: A comparison of the Working Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.28%	26.61x
Coupons & Family	10.30%	21.34x
Low Carb Diets	8.76%	21.34x
Consumer Packaged Goods	16.18%	20.17x
Female Lifestyle Content Readers	6.33%	18.77x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	10.73%	18.40x
Mommy Bloggers	7.58%	18.27x
Scrapbooking & Home Art Projects	5.64%	18.24x
Cakes & Sweets	4.44%	18.21x
Food Cluster	2.66%	17.72x

Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.

Index: A comparison of the Working Parents audience to the internet population.

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female