Dstillery Audiences

WORKING PARENTS

Audience Size: 1.5 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 38.93% 58.00x
Bargain Shopping Researchers 27.06% 55.17x
Shelf-Stable Food Content Readers 21.77% 54.29x
Healthy Snacks Shoppers 40.25% 53.45x
Home Kitchen Chefs 37.52% 53.09x
Home Design and Living Publication Readers 22.09% 52.65x
Cook at Home Parents 41.85% 51.67x
Coupon Researchers 33.43% 49.34x
Cooking Show Fans 33.79% 49.13x
Dessert/Sweets Bakers 42.92% 47.71x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Maurices.

Location Composition Index
Maurices 0.04% 1.49x
Carhartt 0.20% 1.24x
Gymboree 0.01% 1.20x
Aeropostale 0.01% 1.09x
Old Navy 0.03% 1.08x
Buckle 0.02% 1.05x
American Eagle Outfitters 0.01% 1.03x
Zumiez 0.01% 1.03x
Gap 0.01% 0.95x
Chicos 0.01% 0.91x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 43.36% 89.92x
childcarecenter.us 18.28% 61.58x
myrecipemagic.com 1.11% 49.16x
thetipsyhousewife.org 1.45% 43.70x
jamiecooksitup.net 1.87% 40.16x
thegoldlininggirl.com 1.21% 40.06x
deedeedoes.com 1.14% 39.99x
jamhands.net 1.18% 39.78x
thetaylor-house.com 1.18% 39.58x
bakingwithmom.com 1.08% 38.96x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.37% 40.46x
Children's Health 0.85% 35.34x
Low Carb Diets 4.68% 24.69x
Cakes & Sweets 0.83% 24.44x
Coupons & Family 8.81% 22.30x
New Parents 1.42% 20.09x
Mommy Bloggers 9.04% 18.47x
Assorted Topics (Family, Household Wellness, The Beach) 15.70% 18.01x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 6.88% 17.49x
Female Lifestyle Content Readers 2.13% 17.43x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female