Explore the Working Parents Audience
Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Working Parents audience.
INTERESTS
The Working Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Working Parents audience is Home Kitchen Chefs.
| Interest | Composition | Index |
| Home Kitchen Chefs | 43.79% | 43.70x |
| Healthy Snacks Shoppers | 46.17% | 43.20x |
| Cook at Home Parents | 46.60% | 42.03x |
| Bargain Shopping Researchers | 36.21% | 41.32x |
| Recipe Researchers | 45.03% | 40.85x |
| Coupon Researchers | 43.30% | 40.53x |
| Gourmet Food & Wine Researchers | 44.41% | 38.94x |
| Cooking Show Fans | 40.90% | 38.35x |
| Parents with Kids | 44.76% | 37.94x |
| Nutrition Conscious Eaters | 35.94% | 36.62x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
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APPAREL RETAILERS
The Working Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Working Parents audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.26% | 1.20x |
| Mens Wearhouse | 0.38% | 1.09x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
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WEBSITES
The Working Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.
| Website | Composition | Index |
| familyfreshmeals.com | 48.88% | 81.74x |
| thefrugalgirls.com | 1.42% | 75.20x |
| childcarecenter.us | 14.72% | 68.34x |
| chiefhealth.us | 1.44% | 68.25x |
| newleafwellness.biz | 1.50% | 65.53x |
| joyfulmommaskitchen.com | 1.28% | 64.18x |
| jamhands.net | 1.40% | 59.34x |
| slowcookerfromscratch.com | 1.07% | 57.65x |
| inspiringcooks.com | 1.58% | 56.48x |
| homemade-baby-food-recipes.com | 1.63% | 55.92x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Working Parents audience is Coupons & Family.
| Content Affinity | Composition | Index |
| Coupons & Family | 13.75% | 25.65x |
| Mommy Bloggers | 9.69% | 20.98x |
| Scrapbooking & Home Art Projects | 8.11% | 20.47x |
| Female Lifestyle Content Readers | 6.70% | 20.31x |
| Children's Health | 4.89% | 20.15x |
| Low Carb Diets | 14.03% | 20.13x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 16.63% | 20.09x |
| Assorted Topics (Family, Household Wellness, The Beach) | 7.34% | 19.94x |
| Cakes & Sweets | 6.55% | 18.79x |
| Parenting & Children's Activities | 5.98% | 18.75x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
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DEMOGRAPHICS
The Working Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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