Dstillery Audiences

WORKING PARENTS

Audience Size: 2 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 29.60% 48.43x
Gourmet Food & Wine Researchers 43.64% 45.58x
Healthy Diet Recipe Researchers 50.45% 45.30x
Home Kitchen Chefs 49.31% 45.23x
Recipe Researchers 45.90% 44.53x
Bargain Shopping Researchers 42.41% 44.05x
Cook at Home Parents 52.54% 43.87x
Cooking Show Fans 46.28% 43.54x
Healthy Snacks Shoppers 50.90% 42.45x
Home Design and Living Publication Readers 37.06% 42.28x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Maurices.

Location Composition Index
Maurices 0.05% 1.28x
Eddie Bauer 0.01% 1.23x
Old Navy 0.04% 1.19x
Carhartt 0.26% 1.17x
Dressbarn 0.02% 1.15x
J. Crew 0.01% 1.14x
Express 0.02% 1.13x
Lane Bryant 0.02% 1.13x
Gymboree 0.02% 1.06x
Aeropostale 0.02% 1.05x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 36.07% 74.30x
childcarecenter.us 14.76% 58.53x
littledairyontheprairie.com 1.53% 39.64x
finecooking.com 1.20% 37.03x
jamiecooksitup.net 1.70% 35.11x
thelittlekitchen.net 1.17% 34.52x
sidetrackedsarah.com 1.16% 34.06x
recipesfoodandcooking.com 1.03% 33.51x
deedeedoes.com 1.06% 33.48x
dancearoundthekitchen.com 1.35% 33.44x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Children's Health.

Content Affinity Composition Index
Children's Health 0.93% 27.69x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.16% 25.69x
Low Carb Diets 5.53% 22.49x
Cakes & Sweets 0.92% 20.72x
Coupons & Family 7.01% 20.03x
New Parents 2.35% 19.56x
Parenting & Children's Activities 0.80% 18.91x
Toys Shopping 0.33% 18.68x
Canada Shopping - General Commerce 0.17% 17.81x
Mommy Bloggers 7.48% 17.75x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female