Dstillery Audiences

WORKING PARENTS

Audience Size: 2.9 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 41.00% 25.24x
Bargain Shopping Researchers 35.58% 24.98x
Cook at Home Parents 43.23% 24.76x
Parents with Kids 41.96% 24.69x
Healthy Snacks Shoppers 42.70% 24.43x
Coupon Researchers 40.12% 24.19x
Gourmet Food & Wine Researchers 38.60% 23.52x
Cooking Show Fans 36.68% 22.62x
Recipe Researchers 39.81% 22.31x
Misc-Deal Seekers or Coupon Shoppers 32.71% 21.92x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Columbia.

Location Composition Index
Columbia 0.01% 1.17x
Carhartt 0.17% 1.10x
Belk 0.01% 1.08x
Old Navy 0.04% 0.95x
Dressbarn 0.03% 0.91x
Aeropostale 0.02% 0.87x
The North Face 0.01% 0.86x
Kate Spade 0.01% 0.86x
American Eagle Outfitters 0.03% 0.85x
Chicos 0.03% 0.84x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 42.03% 98.86x
childcarecenter.us 20.30% 94.25x
feedingmykid.com 0.15% 85.51x
piarecipes.com 0.49% 83.03x
boba.com 0.21% 82.44x
sleepingbaby.com 0.18% 78.53x
rickontherocks.com 0.21% 75.22x
nickisdiapers.com 0.23% 73.97x
baby-chick.com 0.19% 72.86x
craftyrecipes.com 0.37% 71.21x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.25% 20.94x
Coupons & Family 11.84% 20.27x
Children's Health 6.50% 17.20x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 4.48% 17.08x
Scrapbooking & Home Art Projects 6.60% 16.87x
Mommy Bloggers 6.85% 16.63x
Female Lifestyle Content Readers 4.97% 16.32x
Low Carb Diets 11.64% 16.04x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 15.16% 15.46x
Family on a Budget 25.99% 15.26x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age and income brackets.
Age
55-64
Income
Under $25,000