Explore the Working Parents Audience
Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Working Parents audience.
INTERESTS
The Working Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Working Parents audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 29.60% | 48.43x |
| Gourmet Food & Wine Researchers | 43.64% | 45.58x |
| Healthy Diet Recipe Researchers | 50.45% | 45.30x |
| Home Kitchen Chefs | 49.31% | 45.23x |
| Recipe Researchers | 45.90% | 44.53x |
| Bargain Shopping Researchers | 42.41% | 44.05x |
| Cook at Home Parents | 52.54% | 43.87x |
| Cooking Show Fans | 46.28% | 43.54x |
| Healthy Snacks Shoppers | 50.90% | 42.45x |
| Home Design and Living Publication Readers | 37.06% | 42.28x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
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APPAREL RETAILERS
The Working Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Working Parents audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 1.28x |
| Eddie Bauer | 0.01% | 1.23x |
| Old Navy | 0.04% | 1.19x |
| Carhartt | 0.26% | 1.17x |
| Dressbarn | 0.02% | 1.15x |
| J. Crew | 0.01% | 1.14x |
| Express | 0.02% | 1.13x |
| Lane Bryant | 0.02% | 1.13x |
| Gymboree | 0.02% | 1.06x |
| Aeropostale | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
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WEBSITES
The Working Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.
| Website | Composition | Index |
| familyfreshmeals.com | 36.07% | 74.30x |
| childcarecenter.us | 14.76% | 58.53x |
| littledairyontheprairie.com | 1.53% | 39.64x |
| finecooking.com | 1.20% | 37.03x |
| jamiecooksitup.net | 1.70% | 35.11x |
| thelittlekitchen.net | 1.17% | 34.52x |
| sidetrackedsarah.com | 1.16% | 34.06x |
| recipesfoodandcooking.com | 1.03% | 33.51x |
| deedeedoes.com | 1.06% | 33.48x |
| dancearoundthekitchen.com | 1.35% | 33.44x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Working Parents audience is Children's Health.
| Content Affinity | Composition | Index |
| Children's Health | 0.93% | 27.69x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.16% | 25.69x |
| Low Carb Diets | 5.53% | 22.49x |
| Cakes & Sweets | 0.92% | 20.72x |
| Coupons & Family | 7.01% | 20.03x |
| New Parents | 2.35% | 19.56x |
| Parenting & Children's Activities | 0.80% | 18.91x |
| Toys Shopping | 0.33% | 18.68x |
| Canada Shopping - General Commerce | 0.17% | 17.81x |
| Mommy Bloggers | 7.48% | 17.75x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
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DEMOGRAPHICS
The Working Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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