Dstillery Audiences

WORKING PARENTS

Audience Size: 3.2 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 50.48% 39.92x
Cook at Home Parents 54.09% 39.57x
Gourmet Food & Wine Researchers 48.31% 39.22x
Recipe Researchers 49.21% 39.06x
Healthy Snacks Shoppers 51.92% 38.32x
Home Design and Living Publication Readers 44.61% 38.20x
Cooking Show Fans 49.17% 37.51x
Healthy Diet Recipe Researchers 46.02% 36.59x
Bargain Shopping Researchers 46.72% 36.48x
Coupon Researchers 48.32% 35.87x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Carhartt.

Location Composition Index
Carhartt 0.14% 1.31x
Old Navy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 42.06% 56.00x
childcarecenter.us 13.38% 45.43x
ifoodblogger.com 2.18% 39.68x
fitpregnancy.com 2.08% 39.06x
gardenandtable.net 1.51% 37.65x
pregnancy-info.net 1.34% 37.40x
wearychef.com 2.63% 36.32x
cinnamonspiceandeverythingnice.com 2.00% 35.41x
realmomkitchen.com 1.08% 34.26x
dreamingindiy.com 1.73% 34.03x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.37% 28.65x
Coupons & Family 11.42% 22.90x
Children's Health 2.46% 21.74x
Low Carb Diets 10.45% 21.21x
Cakes & Sweets 4.26% 20.76x
Female Lifestyle Content Readers 7.23% 20.21x
Consumer Packaged Goods 14.82% 19.96x
Parenting & Children's Activities 3.00% 18.80x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.58% 18.64x
New Parents 10.83% 18.59x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female