Dstillery Audiences

WORKING PARENTS

Audience Size: 2.1 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 33.25% 47.78x
Gourmet Food & Wine Researchers 47.53% 46.13x
Home Kitchen Chefs 52.89% 45.41x
Cooking Show Fans 49.88% 44.32x
Healthy Diet Recipe Researchers 53.28% 44.18x
Recipe Researchers 49.03% 43.88x
Bargain Shopping Researchers 45.02% 43.85x
Home Design and Living Publication Readers 41.72% 43.66x
Cook at Home Parents 55.41% 43.11x
Healthy Snacks Shoppers 52.46% 42.90x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.04x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 36.79% 68.68x
childcarecenter.us 10.84% 55.66x
wineandglue.com 1.89% 47.10x
geniuskitchen.com 3.81% 42.06x
myrecipemagic.com 1.53% 36.64x
finecooking.com 3.18% 35.69x
thetipsyhousewife.org 1.10% 35.65x
thegoldlininggirl.com 1.16% 35.49x
sidetrackedsarah.com 1.61% 34.79x
cantstayoutofthekitchen.com 2.39% 34.45x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 27.03x
Children's Health 0.83% 23.89x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.07% 23.78x
Cheerleading 0.08% 23.44x
Cakes & Sweets 1.45% 22.89x
Low Carb Diets 6.48% 22.43x
Food Cluster 0.17% 21.68x
New Parents 3.49% 21.31x
Coupons & Family 8.02% 20.49x
Female Lifestyle Content Readers 4.04% 19.87x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female