Explore the Working Parents Audience
Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Working Parents audience.
INTERESTS
The Working Parents audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Working Parents audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 36.11% | 54.67x |
| Gourmet Food & Wine Researchers | 49.74% | 54.52x |
| Home Kitchen Chefs | 54.02% | 53.76x |
| Recipe Researchers | 51.92% | 53.13x |
| Home Design and Living Publication Readers | 44.55% | 53.12x |
| Cooking Show Fans | 52.04% | 52.90x |
| Bargain Shopping Researchers | 46.79% | 51.74x |
| Cook at Home Parents | 59.17% | 51.59x |
| Healthy Snacks Shoppers | 55.37% | 51.52x |
| Healthy Diet Recipe Researchers | 55.40% | 51.46x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Curious about what else the Working Parents audience is interested in?
Sign Up
APPAREL RETAILERS
The Working Parents audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Working Parents audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.41x |
| Chicos | 0.01% | 1.26x |
| Journeys | 0.02% | 1.14x |
| Maurices | 0.02% | 1.14x |
| Carhartt | 0.12% | 1.10x |
| Old Navy | 0.02% | 1.06x |
| Buckle | 0.01% | 1.04x |
| Victoria's Secret | 0.02% | 0.99x |
| Express | 0.01% | 0.92x |
| The Childrens Place | 0.01% | 0.89x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Want to find more of the Working Parents audience in the real world?
Sign Up
WEBSITES
The Working Parents audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.
| Website | Composition | Index |
| familyfreshmeals.com | 35.95% | 68.23x |
| childcarecenter.us | 9.92% | 56.00x |
| cinnamonspiceandeverythingnice.com | 1.03% | 47.75x |
| wineandglue.com | 3.05% | 47.39x |
| geniuskitchen.com | 7.68% | 40.97x |
| thebakerupstairs.com | 1.07% | 40.87x |
| recipesforourdailybread.com | 1.17% | 40.73x |
| xokatierosario.com | 1.32% | 39.98x |
| myrecipemagic.com | 2.12% | 39.48x |
| bakingwithmom.com | 1.29% | 39.07x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Want to see more of the websites the Working Parents audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.42% | 39.03x |
| Children's Health | 1.10% | 27.45x |
| Low Carb Diets | 9.18% | 26.20x |
| Cakes & Sweets | 2.20% | 25.95x |
| Homeschooling | 0.13% | 25.00x |
| New Parents | 4.82% | 23.90x |
| Coupons & Family | 10.36% | 23.35x |
| Female Lifestyle Content Readers | 5.35% | 23.27x |
| Cheerleading | 0.13% | 22.36x |
| Parenting & Children's Activities | 1.61% | 20.85x |
Composition Percentage:
The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Want to see more of the Content Affinities the Working Parents audience visits?
Sign Up
DEMOGRAPHICS
The Working Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
Interested in seeing other characteristics of the Working Parents audience?
Sign Up