Dstillery Audiences

WORKING PARENTS

Audience Size: 3.1 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 29.92% 45.48x
Gourmet Food & Wine Researchers 44.44% 42.73x
Healthy Diet Recipe Researchers 50.47% 41.61x
Recipe Researchers 45.66% 41.45x
Home Kitchen Chefs 51.47% 41.28x
Bargain Shopping Researchers 43.20% 40.61x
Cooking Show Fans 46.93% 40.57x
Pantry Recipes Researchers 25.82% 39.78x
Home Design and Living Publication Readers 39.34% 39.41x
Healthy Snacks Shoppers 50.87% 39.27x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.32x
Carhartt 0.19% 1.11x
Buckle 0.02% 1.10x
Victoria's Secret 0.03% 1.09x
Maurices 0.03% 1.08x
LOFT 0.01% 1.01x
Dressbarn 0.01% 1.00x
Lane Bryant 0.01% 0.97x
Jos A. Bank Clothiers 0.01% 0.97x
Zumiez 0.01% 0.96x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 36.31% 67.87x
childcarecenter.us 12.96% 51.64x
wineandglue.com 1.10% 44.98x
finecooking.com 2.21% 35.78x
kraftcanada.com 1.03% 33.79x
healthychildren.org 1.17% 33.64x
sidetrackedsarah.com 1.32% 33.51x
littledairyontheprairie.com 2.11% 33.12x
nestedbean.com 1.26% 33.08x
thelittlekitchen.net 1.44% 32.08x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Children's Health.

Content Affinity Composition Index
Children's Health 0.96% 24.44x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.15% 22.30x
Low Carb Diets 6.11% 21.62x
New Parents 3.17% 20.54x
Cakes & Sweets 1.15% 20.20x
Networking Marketing 0.09% 20.12x
Coupons & Family 7.20% 19.66x
Tattoos & Costumes 0.05% 18.81x
Female Lifestyle Content Readers 3.82% 18.08x
Food Cluster 0.09% 17.87x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female