WORKING PARENTS

Audience Size: 4.4 Million Devices

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Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Working Parents audience.

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Home Kitchen Chefs.

Interest	Composition	Index
Home Kitchen Chefs	52.03%	35.12x
Cook at Home Parents	55.02%	34.90x
Gourmet Food & Wine Researchers	50.21%	34.33x
Cooking Show Fans	49.12%	34.15x
Healthy Snacks Shoppers	52.63%	33.42x
Recipe Researchers	52.35%	33.09x
Home Design and Living Publication Readers	46.76%	33.06x
Bargain Shopping Researchers	47.69%	32.41x
Coupon Researchers	50.97%	31.35x
Nutrition Conscious Eaters	45.38%	29.89x

Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.

Index: A comparison of the Working Parents audience to the internet population.

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Carhartt.

Location	Composition	Index
Carhartt	0.34%	1.26x
Dressbarn	0.03%	1.22x
Belk	0.01%	1.16x
Chicos	0.04%	1.04x
Lane Bryant	0.03%	1.00x
Buckle	0.05%	1.00x
Eddie Bauer	0.02%	0.95x
Talbots	0.02%	0.94x
Ralph Lauren	0.01%	0.93x
Old Navy	0.07%	0.93x

Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.

Index: A comparison of the Working Parents audience to the internet population.

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website	Composition	Index
familyfreshmeals.com	35.18%	51.78x
childcarecenter.us	12.38%	46.32x
yammiesnoshery.com	1.15%	35.35x
ifoodblogger.com	2.41%	35.14x
fitpregnancy.com	2.51%	35.08x
pregnancy-info.net	1.55%	34.24x
realmomkitchen.com	1.09%	34.03x
cinnamonspiceandeverythingnice.com	1.96%	32.12x
firstresponse.com	1.05%	31.91x
thebestblogrecipes.com	2.66%	30.37x

Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.

Index: A comparison of the Working Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.31%	25.80x
Coupons & Family	10.78%	20.28x
Low Carb Diets	8.87%	19.68x
Consumer Packaged Goods	15.99%	18.14x
Children's Health	2.49%	18.04x
Female Lifestyle Content Readers	6.68%	17.28x
Mommy Bloggers	8.05%	17.26x
Scrapbooking & Home Art Projects	5.92%	16.93x
Cakes & Sweets	4.53%	16.82x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	10.94%	16.79x

Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.

Index: A comparison of the Working Parents audience to the internet population.

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female