Dstillery Audiences

WORKING PARENTS

Audience Size: 3 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 43.79% 43.70x
Healthy Snacks Shoppers 46.17% 43.20x
Cook at Home Parents 46.60% 42.03x
Bargain Shopping Researchers 36.21% 41.32x
Recipe Researchers 45.03% 40.85x
Coupon Researchers 43.30% 40.53x
Gourmet Food & Wine Researchers 44.41% 38.94x
Cooking Show Fans 40.90% 38.35x
Parents with Kids 44.76% 37.94x
Nutrition Conscious Eaters 35.94% 36.62x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.20x
Mens Wearhouse 0.38% 1.09x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 48.88% 81.74x
thefrugalgirls.com 1.42% 75.20x
childcarecenter.us 14.72% 68.34x
chiefhealth.us 1.44% 68.25x
newleafwellness.biz 1.50% 65.53x
joyfulmommaskitchen.com 1.28% 64.18x
jamhands.net 1.40% 59.34x
slowcookerfromscratch.com 1.07% 57.65x
inspiringcooks.com 1.58% 56.48x
homemade-baby-food-recipes.com 1.63% 55.92x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Coupons & Family.

Content Affinity Composition Index
Coupons & Family 13.75% 25.65x
Mommy Bloggers 9.69% 20.98x
Scrapbooking & Home Art Projects 8.11% 20.47x
Female Lifestyle Content Readers 6.70% 20.31x
Children's Health 4.89% 20.15x
Low Carb Diets 14.03% 20.13x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.63% 20.09x
Assorted Topics (Family, Household Wellness, The Beach) 7.34% 19.94x
Cakes & Sweets 6.55% 18.79x
Parenting & Children's Activities 5.98% 18.75x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female