Dstillery Audiences

WORKING PARENTS

Audience Size: 3.4 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Cook at Home Parents.

Interest Composition Index
Cook at Home Parents 48.29% 39.69x
Home Kitchen Chefs 50.51% 38.65x
Bargain Shopping Researchers 38.98% 37.88x
Healthy Snacks Shoppers 51.46% 37.34x
Cooking Show Fans 43.40% 37.19x
Coupon Researchers 45.52% 36.94x
Home Design and Living Publication Readers 43.27% 36.90x
Gourmet Food & Wine Researchers 49.30% 36.57x
Recipe Researchers 50.06% 36.51x
Parents with Kids 46.86% 34.81x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Buckle.

Location Composition Index
Buckle 0.28% 1.27x
Jos A. Bank Clothiers 0.34% 1.23x
Eddie Bauer 0.04% 1.23x
Mens Wearhouse 0.54% 1.19x
White House Black Market 0.32% 1.14x
Belk 0.01% 1.09x
Johnston and Murphy 0.32% 0.98x
Dressbarn 0.06% 0.98x
The North Face 0.02% 0.98x
Express Outlets 0.01% 0.97x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 42.76% 55.39x
childcarecenter.us 13.81% 45.38x
inspiringcooks.com 1.22% 40.10x
askdrsears.com 4.06% 38.83x
dishesanddustbunnies.com 1.49% 38.31x
dreamingindiy.com 2.75% 37.24x
glutenfreedaddy.com 1.03% 37.09x
thebestblogrecipes.com 4.20% 36.86x
homemade-baby-food-recipes.com 1.35% 36.26x
4theloveoffoodblog.com 1.62% 36.20x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 24.51x
Coupons & Family 12.76% 21.94x
Children's Health 3.99% 19.31x
Mommy Bloggers 9.13% 18.99x
Low Carb Diets 12.66% 18.44x
Scrapbooking & Home Art Projects 7.32% 18.34x
Tattoos & Costumes 0.36% 17.63x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 14.97% 17.52x
Female Lifestyle Content Readers 7.39% 17.45x
Consumer Packaged Goods 22.30% 17.32x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female