WORKING PARENTS

Audience Size: 4.2 Million Devices

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Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Working Parents audience.

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Home Kitchen Chefs.

Interest	Composition	Index
Home Kitchen Chefs	53.91%	38.60x
Cook at Home Parents	56.49%	38.22x
Gourmet Food & Wine Researchers	51.82%	37.73x
Bargain Shopping Researchers	45.37%	37.56x
Home Design and Living Publication Readers	45.72%	37.17x
Cooking Show Fans	51.16%	36.92x
Healthy Snacks Shoppers	53.50%	36.73x
Recipe Researchers	52.51%	36.66x
Coupon Researchers	48.50%	35.60x
Parents with Kids	48.92%	34.64x

Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.

Index: A comparison of the Working Parents audience to the internet population.

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Buckle.

Location	Composition	Index
Buckle	0.33%	1.40x
Jos A. Bank Clothiers	0.29%	1.25x
White House Black Market	0.37%	1.23x
Mens Wearhouse	0.46%	1.19x
Johnston and Murphy	0.51%	1.09x
Belk	0.01%	1.05x
Bonobos	0.07%	0.95x
Dressbarn	0.04%	0.93x
Eddie Bauer	0.02%	0.90x
Chicos	0.04%	0.85x

Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.

Index: A comparison of the Working Parents audience to the internet population.

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website	Composition	Index
familyfreshmeals.com	35.09%	62.08x
childcarecenter.us	12.44%	56.00x
askdrsears.com	2.35%	43.58x
stlouischildrens.org	1.23%	38.93x
fitpregnancy.com	3.94%	38.71x
dishesanddustbunnies.com	1.10%	38.61x
4theloveoffoodblog.com	1.25%	38.55x
thebestblogrecipes.com	3.06%	38.30x
cinnamonspiceandeverythingnice.com	2.24%	38.02x
backforseconds.com	1.40%	38.01x

Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.

Index: A comparison of the Working Parents audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity	Composition	Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.26%	24.22x
Coupons & Family	9.93%	21.10x
Low Carb Diets	9.40%	19.49x
Mommy Bloggers	7.41%	18.63x
Consumer Packaged Goods	17.42%	18.60x
Scrapbooking & Home Art Projects	5.73%	18.31x
Children's Health	2.94%	18.02x
Female Lifestyle Content Readers	6.29%	17.76x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	11.48%	17.74x
Parenting & Children's Activities	3.13%	17.23x

Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.

Index: A comparison of the Working Parents audience to the internet population.

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female