Dstillery Audiences

WORKING PARENTS

Audience Size: 3.2 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 42.72% 31.34x
Healthy Snacks Shoppers 46.40% 30.10x
Bargain Shopping Researchers 38.84% 29.37x
Coupon Researchers 43.06% 29.09x
Recipe Researchers 44.01% 28.80x
Cook at Home Parents 48.97% 28.24x
Gourmet Food & Wine Researchers 43.21% 27.74x
Parents with Kids 44.51% 27.60x
Nutrition Conscious Eaters 35.26% 26.11x
Misc-Deal Seekers or Coupon Shoppers 35.79% 25.98x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.28x
LL Bean 0.01% 1.22x
Eddie Bauer 0.02% 1.16x
Gymboree 0.03% 1.14x
Carhartt 0.15% 1.14x
Aeropostale 0.03% 1.09x
LOFT 0.06% 1.06x
Lane Bryant 0.05% 1.05x
Jos A. Bank Clothiers 0.16% 1.05x
Chicos 0.05% 1.04x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 46.22% 88.09x
childcarecenter.us 14.30% 80.28x
thefrugalgirls.com 1.56% 77.98x
newleafwellness.biz 1.65% 66.17x
joyfulmommaskitchen.com 1.23% 64.02x
chiefhealth.us 1.53% 61.89x
jamhands.net 1.38% 60.84x
industrystandarddesign.com 1.05% 59.60x
slowcookerfromscratch.com 1.05% 59.09x
brighthorizons.com 1.11% 58.26x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.35% 26.49x
Coupons & Family 13.84% 23.08x
Children's Health 5.36% 18.82x
Mommy Bloggers 9.34% 18.76x
Assorted Topics (Family, Household Wellness, The Beach) 6.70% 18.47x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.91% 18.22x
Female Lifestyle Content Readers 6.40% 18.22x
Scrapbooking & Home Art Projects 8.24% 18.15x
Low Carb Diets 13.98% 17.84x
Tattoos & Costumes 0.52% 17.19x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female