Dstillery Audiences

WORKING PARENTS

Audience Size: 3.1 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 42.09% 27.60x
Healthy Snacks Shoppers 45.27% 26.73x
Gourmet Food & Wine Researchers 39.14% 26.68x
Cook at Home Parents 46.00% 26.60x
Coupon Researchers 41.58% 26.54x
Parents with Kids 42.81% 25.96x
Bargain Shopping Researchers 38.25% 25.94x
Recipe Researchers 42.00% 25.63x
Cooking Show Fans 39.93% 24.11x
Misc-Deal Seekers or Coupon Shoppers 33.64% 23.80x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is REI.

Location Composition Index
REI 0.02% 1.12x
Belk 0.02% 1.09x
Carhartt 0.19% 1.07x
Express Outlets 0.00% 1.04x
The North Face 0.02% 1.02x
Dressbarn 0.04% 1.00x
Kate Spade 0.02% 1.00x
Chicos 0.04% 0.98x
Old Navy 0.05% 0.92x
Free People 0.01% 0.91x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 44.96% 87.74x
childcarecenter.us 16.26% 85.71x
joyfulmommaskitchen.com 1.21% 59.25x
jamhands.net 1.50% 57.62x
newleafwellness.biz 2.02% 57.60x
homemade-baby-food-recipes.com 1.74% 55.62x
slowcookerfromscratch.com 1.06% 55.03x
brighthorizons.com 1.38% 54.85x
slowcookerkitchen.com 1.14% 54.79x
inspiringcooks.com 1.46% 54.31x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.32% 23.53x
Coupons & Family 13.86% 20.69x
Children's Health 5.86% 17.88x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.74% 17.35x
Mommy Bloggers 8.64% 17.06x
Low Carb Diets 13.11% 16.98x
Scrapbooking & Home Art Projects 7.90% 16.96x
Female Lifestyle Content Readers 5.85% 16.94x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 17.14% 16.12x
Cakes & Sweets 6.64% 15.10x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female