Dstillery Audiences

WORKING PARENTS

Audience Size: 2.3 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 36.11% 54.67x
Gourmet Food & Wine Researchers 49.74% 54.52x
Home Kitchen Chefs 54.02% 53.76x
Recipe Researchers 51.92% 53.13x
Home Design and Living Publication Readers 44.55% 53.12x
Cooking Show Fans 52.04% 52.90x
Bargain Shopping Researchers 46.79% 51.74x
Cook at Home Parents 59.17% 51.59x
Healthy Snacks Shoppers 55.37% 51.52x
Healthy Diet Recipe Researchers 55.40% 51.46x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.41x
Chicos 0.01% 1.26x
Journeys 0.02% 1.14x
Maurices 0.02% 1.14x
Carhartt 0.12% 1.10x
Old Navy 0.02% 1.06x
Buckle 0.01% 1.04x
Victoria's Secret 0.02% 0.99x
Express 0.01% 0.92x
The Childrens Place 0.01% 0.89x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 35.95% 68.23x
childcarecenter.us 9.92% 56.00x
cinnamonspiceandeverythingnice.com 1.03% 47.75x
wineandglue.com 3.05% 47.39x
geniuskitchen.com 7.68% 40.97x
thebakerupstairs.com 1.07% 40.87x
recipesforourdailybread.com 1.17% 40.73x
xokatierosario.com 1.32% 39.98x
myrecipemagic.com 2.12% 39.48x
bakingwithmom.com 1.29% 39.07x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.42% 39.03x
Children's Health 1.10% 27.45x
Low Carb Diets 9.18% 26.20x
Cakes & Sweets 2.20% 25.95x
Homeschooling 0.13% 25.00x
New Parents 4.82% 23.90x
Coupons & Family 10.36% 23.35x
Female Lifestyle Content Readers 5.35% 23.27x
Cheerleading 0.13% 22.36x
Parenting & Children's Activities 1.61% 20.85x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female