Dstillery Audiences

WORKING PARENTS

Audience Size: 1.1 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Mature Parents.

Interest Composition Index
Mature Parents 33.99% 62.51x
Parents with Kids 49.47% 50.27x
Comedy Movie and TV Enthusiasts 31.77% 42.31x
Misc-Deal Seekers or Coupon Shoppers 12.87% 32.96x
Stay-at-Home Parents 33.69% 31.60x
Comedy Fans 49.16% 31.46x
Womens Subscription Box Shoppers 19.66% 30.86x
Day Care Users 26.62% 30.00x
Online Daters 28.20% 29.83x
Pet Lovers 28.67% 28.62x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.46x
Maurices 0.03% 1.44x
Gymboree 0.01% 1.29x
Old Navy 0.01% 1.20x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is workingmother.com.

Website Composition Index
workingmother.com 5.33% 95.39x
humansoftumblr.com 3.04% 68.72x
happinessishereblog.com 1.30% 68.56x
momsoftweensandteens.com 3.07% 65.47x
stillstandingmag.com 1.91% 64.71x
awkwardmom.com 2.52% 64.66x
amessagewithabottle.com 1.23% 60.05x
parentingteensandtweens.com 3.60% 55.69x
wimp.com 11.30% 55.48x
herviewfromhome.com 8.52% 52.70x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 2.95% 48.12x
Parenting & Children's Activities 0.21% 31.04x
Children's Health 0.26% 26.31x
Comedy Content 0.13% 22.46x
Unique & Personalized Fashion 0.15% 14.59x
Assorted Topics (Freebies, Gardens, Jewelry) 0.88% 13.91x
Police Gear 0.04% 13.64x
Video Content Sites 0.26% 13.56x
Local & Travel England - North Midlands 0.07% 13.33x
School Curriculum 0.71% 12.84x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female