Dstillery Audiences

WORKING PARENTS

Audience Size: 2.5 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 48.33% 34.19x
Healthy Snacks Shoppers 49.05% 33.97x
Cook at Home Parents 50.13% 33.65x
Recipe Researchers 48.37% 32.48x
Gourmet Food & Wine Researchers 47.82% 32.25x
Cooking Show Fans 46.07% 31.51x
Home Design and Living Publication Readers 43.80% 31.49x
Coupon Researchers 45.37% 31.32x
Bargain Shopping Researchers 41.44% 31.10x
Parents with Kids 45.04% 31.07x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Belk.

Location Composition Index
Belk 0.02% 1.35x
Buckle 0.22% 1.31x
Express Outlets 0.01% 1.27x
Jos A. Bank Clothiers 0.33% 1.17x
Lane Bryant 0.05% 1.16x
Mens Wearhouse 0.54% 1.15x
White House Black Market 0.22% 1.06x
Journeys 0.07% 1.06x
Levi Strauss 0.02% 1.05x
Johnston and Murphy 0.14% 1.05x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 49.43% 68.18x
thefrugalgirls.com 1.23% 63.27x
chiefhealth.us 1.27% 62.69x
joyfulmommaskitchen.com 1.25% 57.28x
newleafwellness.biz 1.30% 56.60x
childcarecenter.us 14.47% 55.45x
jamhands.net 1.26% 54.73x
inspiringcooks.com 1.52% 50.57x
dishesanddustbunnies.com 1.86% 49.60x
slowcookerfromscratch.com 1.04% 48.62x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.38% 24.89x
Coupons & Family 14.59% 21.35x
Mommy Bloggers 9.98% 19.47x
Children's Health 4.01% 19.39x
Scrapbooking & Home Art Projects 7.84% 18.53x
Low Carb Diets 14.80% 17.58x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 16.70% 17.02x
Tattoos & Costumes 0.41% 16.96x
Female Lifestyle Content Readers 7.74% 16.85x
Parenting & Children's Activities 5.62% 16.81x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female