Dstillery Audiences

WORKING PARENTS

Audience Size: 3.4 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Recipe Researchers.

Interest Composition Index
Recipe Researchers 52.30% 37.11x
Gourmet Food & Wine Researchers 51.45% 36.92x
Home Kitchen Chefs 54.78% 36.80x
Healthy Snacks Shoppers 55.05% 36.41x
Cook at Home Parents 58.02% 36.27x
Home Design and Living Publication Readers 47.84% 36.26x
Bargain Shopping Researchers 47.95% 35.76x
Cooking Show Fans 53.00% 35.62x
Healthy Diet Recipe Researchers 54.03% 35.24x
Coupon Researchers 50.23% 34.34x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Maurices.

Location Composition Index
Maurices 0.02% 1.55x
Victoria's Secret 0.01% 1.26x
Carhartt 0.18% 1.17x
Mens Wearhouse 0.01% 1.12x
Old Navy 0.01% 1.07x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 40.22% 53.87x
gardenandtable.net 1.14% 42.76x
childcarecenter.us 11.35% 41.87x
ifoodblogger.com 1.55% 39.66x
fitpregnancy.com 1.28% 39.31x
wearychef.com 1.83% 37.71x
llli.org 1.85% 35.31x
wickedgoodkitchen.com 1.16% 35.26x
pocketchangegourmet.com 1.13% 33.88x
betterrecipes.com 1.09% 33.71x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.39% 28.05x
Coupons & Family 11.29% 20.75x
Children's Health 1.92% 20.58x
Cakes & Sweets 3.62% 20.38x
Low Carb Diets 11.02% 19.93x
Female Lifestyle Content Readers 7.01% 18.89x
Cheerleading 0.57% 18.10x
New Parents 9.10% 18.08x
Parenting & Children's Activities 2.63% 17.36x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 12.57% 17.11x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female