Dstillery Audiences

WORKING PARENTS

Audience Size: 1.3 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Parents with Kids.

Interest Composition Index
Parents with Kids 52.55% 54.38x
Mature Parents 53.53% 53.59x
Baby Products Buyers 34.12% 35.16x
Day Care Users 28.72% 34.50x
Stay-at-Home Parents 32.73% 33.86x
Comedy Movie and TV Enthusiasts 38.26% 32.74x
Comedy Fans 45.60% 31.50x
Valentines Day With Kids 32.82% 30.19x
Involved Parents 17.77% 30.10x
Military Families 26.77% 29.79x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Chicos.

Location Composition Index
Chicos 0.02% 1.43x
Old Navy 0.03% 1.28x
Talbots 0.02% 1.24x
Maurices 0.04% 1.24x
LOFT 0.01% 1.21x
American Eagle Outfitters 0.02% 1.14x
Journeys 0.03% 1.10x
Zumiez 0.03% 1.06x
Lululemon 0.01% 1.01x
Victoria's Secret 0.02% 0.95x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is uber-facts.com.

Website Composition Index
uber-facts.com 1.40% 100.96x
workingmother.com 12.36% 95.85x
dykn.com 1.84% 85.91x
awkward.com 2.16% 75.45x
awkwardmom.com 3.24% 74.29x
amessagewithabottle.com 1.26% 71.40x
happinessishereblog.com 2.21% 69.03x
stillstandingmag.com 2.37% 66.15x
humansoftumblr.com 4.32% 65.43x
parentingteensandtweens.com 3.95% 64.07x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 4.92% 46.97x
Parenting & Children's Activities 0.48% 39.75x
New Parents 1.42% 28.40x
Children's Health 0.42% 22.55x
Local & Travel England - North Midlands 0.20% 21.02x
Assorted Topics (Conservative News, Politics, Viral Media) 8.58% 19.96x
Comedy Content 0.20% 16.49x
Unique & Personalized Fashion 0.27% 16.15x
Online Games for Kids 0.69% 16.01x
Parenting & Pregnancy Resources 36.81% 15.58x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female