Dstillery Audiences

WORKING PARENTS

Audience Size: 4.2 Million Devices

Explore the Working Parents Audience

Below you'll find more information about the Working Parents audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Working Parents audience.

Dstillery Crafted Audiences

INTERESTS

The Working Parents audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Working Parents audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 53.91% 38.60x
Cook at Home Parents 56.49% 38.22x
Gourmet Food & Wine Researchers 51.82% 37.73x
Bargain Shopping Researchers 45.37% 37.56x
Home Design and Living Publication Readers 45.72% 37.17x
Cooking Show Fans 51.16% 36.92x
Healthy Snacks Shoppers 53.50% 36.73x
Recipe Researchers 52.51% 36.66x
Coupon Researchers 48.50% 35.60x
Parents with Kids 48.92% 34.64x
Composition Percentage: The overlap percentage between the Working Parents audience and the Interest attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Working Parents audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Working Parents audience is Buckle.

Location Composition Index
Buckle 0.33% 1.40x
Jos A. Bank Clothiers 0.29% 1.25x
White House Black Market 0.37% 1.23x
Mens Wearhouse 0.46% 1.19x
Johnston and Murphy 0.51% 1.09x
Belk 0.01% 1.05x
Bonobos 0.07% 0.95x
Dressbarn 0.04% 0.93x
Eddie Bauer 0.02% 0.90x
Chicos 0.04% 0.85x
Composition Percentage: The overlap percentage between the Working Parents audience and the Location attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Web Insights

WEBSITES

The Working Parents audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Working Parents audience is familyfreshmeals.com.

Website Composition Index
familyfreshmeals.com 35.09% 62.08x
childcarecenter.us 12.44% 56.00x
askdrsears.com 2.35% 43.58x
stlouischildrens.org 1.23% 38.93x
fitpregnancy.com 3.94% 38.71x
dishesanddustbunnies.com 1.10% 38.61x
4theloveoffoodblog.com 1.25% 38.55x
thebestblogrecipes.com 3.06% 38.30x
cinnamonspiceandeverythingnice.com 2.24% 38.02x
backforseconds.com 1.40% 38.01x
Composition Percentage: The overlap percentage between the Working Parents audience and the Web attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Working Parents audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 24.22x
Coupons & Family 9.93% 21.10x
Low Carb Diets 9.40% 19.49x
Mommy Bloggers 7.41% 18.63x
Consumer Packaged Goods 17.42% 18.60x
Scrapbooking & Home Art Projects 5.73% 18.31x
Children's Health 2.94% 18.02x
Female Lifestyle Content Readers 6.29% 17.76x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 11.48% 17.74x
Parenting & Children's Activities 3.13% 17.23x
Composition Percentage: The overlap percentage between the Working Parents audience and the Content Affinity attribute.
Index: A comparison of the Working Parents audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Working Parents audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female