Dstillery Audiences

WORLD CUP APPAREL SHOPPERS

Audience Size: 3.2 Million Devices

Explore the World Cup Apparel Shoppers Audience

Below you'll find more information about the World Cup Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the World Cup Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The World Cup Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Apparel Shoppers audience is World Cup Enthusiasts.

Interest Composition Index
World Cup Enthusiasts 40.26% 19.79x
FC Barcelona Fans 28.04% 17.11x
Smartphone Case Shoppers 26.39% 13.79x
Daily Fantasy Sports Enthusiasts 21.79% 13.08x
Olympics Fans 22.50% 13.03x
Bodybuilding Enthusiasts 24.41% 12.60x
Sports Memorabilia Shoppers 20.08% 12.44x
Ski and Snowboard Apparel Shoppers 22.68% 12.31x
NBA Fans 17.37% 12.31x
Shoe Shoppers 21.76% 12.08x
Composition Percentage: The overlap percentage between the World Cup Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the World Cup Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Cup Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Apparel Shoppers audience is Intermix.

Location Composition Index
Intermix 0.01% 1.53x
Everlane 0.00% 1.52x
Madewell 0.03% 1.50x
The North Face 0.04% 1.48x
Lululemon 0.08% 1.44x
Columbia 0.02% 1.43x
REI 0.03% 1.43x
Michael Kors 0.03% 1.42x
LL Bean 0.01% 1.42x
Club Monaco 0.01% 1.41x
Composition Percentage: The overlap percentage between the World Cup Apparel Shoppers audience and the Location attribute.
Index: A comparison of the World Cup Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The World Cup Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Apparel Shoppers audience is soccer.com.

Website Composition Index
soccer.com 1.82% 104.85x
fifa.com 1.08% 94.68x
espnfc.us 1.47% 88.30x
transfermarkt.com 1.48% 85.74x
americansoccernow.com 1.12% 84.91x
sport-english.com 1.36% 84.59x
futwiz.com 1.86% 84.13x
calciomercato.com 1.29% 81.54x
101greatgoals.com 1.54% 79.81x
managingmadrid.com 1.32% 74.90x
Composition Percentage: The overlap percentage between the World Cup Apparel Shoppers audience and the Web attribute.
Index: A comparison of the World Cup Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Apparel Shoppers audience is US Soccer.

Content Affinity Composition Index
US Soccer 6.52% 29.59x
Alternative Streaming Services 0.87% 18.06x
Sports Apparel 1.56% 17.94x
Local & Travel England - Northern England 0.11% 13.88x
Men's Dress Shirt Shopping 2.73% 13.72x
Quinceanera Planning 0.07% 13.38x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.62% 13.18x
Lacrosse College Athletics 2.00% 12.92x
Luxury Sneakers 10.84% 12.90x
Action Sports 2.99% 11.99x
Composition Percentage: The overlap percentage between the World Cup Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the World Cup Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Cup Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male