Dstillery Audiences

WORLD CUP APPAREL SHOPPERS

Audience Size: 3.2 Million Devices

Explore the World Cup Apparel Shoppers Audience

Below you'll find more information about the World Cup Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the World Cup Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The World Cup Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Apparel Shoppers audience is FC Barcelona Fans.

Interest Composition Index
FC Barcelona Fans 28.20% 16.44x
Soccer Fans 29.79% 16.38x
World Cup Enthusiasts 27.84% 15.67x
Mens Business Clothes Shoppers 11.89% 14.47x
Italian Mens National Soccer Team Fans 23.30% 13.46x
NBA Fans 16.48% 13.22x
Amazon Prime Movie Subscribers 10.54% 13.18x
Smartphone Case Shoppers 16.94% 12.96x
Toronto Raptors Fans 17.62% 12.56x
Tequila Enthusiasts 9.89% 12.40x
Composition Percentage: The overlap percentage between the World Cup Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the World Cup Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Cup Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Apparel Shoppers audience is H&M.

Location Composition Index
H&M 0.02% 1.81x
Banana Republic 0.02% 1.80x
Coach 0.01% 1.52x
Forever 21 0.01% 1.50x
Gap 0.02% 1.44x
Talbots 0.01% 1.43x
J. Crew 0.01% 1.41x
Jos A. Bank Clothiers 0.02% 1.38x
Michael Kors 0.01% 1.38x
Chicos 0.02% 1.24x
Composition Percentage: The overlap percentage between the World Cup Apparel Shoppers audience and the Location attribute.
Index: A comparison of the World Cup Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The World Cup Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Apparel Shoppers audience is transfermarkt.com.

Website Composition Index
transfermarkt.com 1.00% 48.14x
futhead.com 1.97% 47.11x
fifplay.com 1.02% 46.99x
football-espana.net 1.57% 44.41x
caughtoffside.com 1.02% 43.90x
managingmadrid.com 1.64% 43.31x
transfermarkt.us 1.57% 43.03x
thehardtackle.com 1.19% 42.83x
liverpool.com 1.39% 42.08x
tycsports.com 1.25% 41.40x
Composition Percentage: The overlap percentage between the World Cup Apparel Shoppers audience and the Web attribute.
Index: A comparison of the World Cup Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Apparel Shoppers audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.11% 19.76x
US Soccer 0.33% 17.12x
Sports Apparel 5.33% 14.03x
Men's Dress Shirt Shopping 0.02% 12.43x
Gossip & Entertainment 3.16% 11.41x
Institutional Investing 0.02% 9.99x
Local & Travel England - North Midlands 0.04% 9.94x
Luxury Sneakers 5.11% 9.81x
Peru Media 1.24% 9.29x
Local & Travel England - Northern England 0.11% 8.49x
Composition Percentage: The overlap percentage between the World Cup Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the World Cup Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Cup Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male