Dstillery Audiences

WORLD CUP APPAREL SHOPPERS

Audience Size: 3.4 Million Devices

Explore the World Cup Apparel Shoppers Audience

Below you'll find more information about the World Cup Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the World Cup Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The World Cup Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Apparel Shoppers audience is FC Barcelona Fans.

Interest Composition Index
FC Barcelona Fans 28.45% 15.39x
Soccer Fans 29.05% 14.79x
World Cup Enthusiasts 27.70% 13.54x
Italian Mens National Soccer Team Fans 22.96% 12.84x
Daily Fantasy Sports Enthusiasts 20.80% 12.33x
Mens Business Clothes Shoppers 13.24% 12.16x
Smartphone Case Shoppers 16.89% 11.88x
Amazon Prime Movie Subscribers 11.16% 11.70x
NBA Fans 17.09% 11.64x
Toronto Raptors Fans 16.69% 11.57x
Composition Percentage: The overlap percentage between the World Cup Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the World Cup Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Cup Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Apparel Shoppers audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 1.96x
White House Black Market 0.03% 1.76x
Coach 0.01% 1.72x
J. Crew 0.02% 1.68x
LOFT 0.03% 1.56x
Gap 0.02% 1.52x
Express 0.03% 1.51x
Hollister 0.02% 1.47x
H&M 0.02% 1.46x
Banana Republic 0.02% 1.44x
Composition Percentage: The overlap percentage between the World Cup Apparel Shoppers audience and the Location attribute.
Index: A comparison of the World Cup Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The World Cup Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Apparel Shoppers audience is transfermarkt.com.

Website Composition Index
transfermarkt.com 1.25% 41.31x
futhead.com 1.92% 38.34x
caughtoffside.com 1.54% 37.08x
football-espana.net 1.47% 35.57x
managingmadrid.com 1.39% 35.46x
transfermarkt.us 2.58% 35.27x
liverpool.com 1.17% 34.55x
starsandstripesfc.com 2.75% 34.42x
tycsports.com 1.41% 33.75x
barcablaugranes.com 2.84% 33.67x
Composition Percentage: The overlap percentage between the World Cup Apparel Shoppers audience and the Web attribute.
Index: A comparison of the World Cup Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Apparel Shoppers audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.14% 18.30x
US Soccer 0.49% 17.80x
Sports Apparel 4.85% 14.43x
Gossip & Entertainment 3.16% 10.70x
Men's Dress Shirt Shopping 0.05% 10.45x
Luxury Sneakers 6.16% 9.82x
Peru Media 1.50% 9.08x
Virginia Athletics 0.12% 7.80x
College Greek Life 0.12% 7.60x
Franco-African Cluster 0.11% 7.40x
Composition Percentage: The overlap percentage between the World Cup Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the World Cup Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Cup Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male