Explore the World Cup Enthusiasts Audience
Below you'll find more information about the World Cup Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the World Cup Enthusiasts audience.
INTERESTS
The World Cup Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Cup Enthusiasts audience is World Cup Apparel Shoppers.
| Interest | Composition | Index |
| World Cup Apparel Shoppers | 22.71% | 13.00x |
| Soccer Fans | 23.45% | 11.15x |
| FC Barcelona Fans | 22.26% | 10.86x |
| Readers of Spanish Content | 9.48% | 9.94x |
| Readers of Costa Rican Content | 16.11% | 9.59x |
| Readers of South American Content | 16.81% | 9.04x |
| Italian Mens National Soccer Team Fans | 17.77% | 8.94x |
| Readers of Mexican Content | 11.36% | 8.72x |
| Readers of Cuban Content | 15.46% | 8.33x |
| Readers of Puerto Rican Content | 15.15% | 8.33x |
Composition Percentage:
The overlap percentage between the World Cup Enthusiasts audience and the Interest attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The World Cup Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Cup Enthusiasts audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.44x |
| Gap | 0.02% | 1.33x |
| Banana Republic | 0.02% | 1.29x |
| Jos A. Bank Clothiers | 0.01% | 1.29x |
| Talbots | 0.01% | 1.27x |
| American Eagle Outfitters | 0.02% | 1.23x |
| J. Crew | 0.01% | 1.23x |
| The Childrens Place | 0.02% | 1.13x |
| Old Navy | 0.02% | 1.13x |
| Eddie Bauer | 0.01% | 1.13x |
Composition Percentage:
The overlap percentage between the World Cup Enthusiasts audience and the Location attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
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WEBSITES
The World Cup Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the World Cup Enthusiasts audience is mediotiempo.com.
| Website | Composition | Index |
| mediotiempo.com | 2.96% | 35.20x |
| somosinvictos.com | 1.36% | 30.28x |
| futbolcentroamerica.com | 1.48% | 29.51x |
| futhead.com | 1.11% | 27.87x |
| tvazteca.com | 3.00% | 24.48x |
| siempreauto.com | 1.05% | 24.39x |
| sounderatheart.com | 1.45% | 24.29x |
| telemundodeportes.com | 1.63% | 24.23x |
| livesoccertv.com | 2.47% | 24.10x |
| televisa.com | 1.20% | 23.74x |
Composition Percentage:
The overlap percentage between the World Cup Enthusiasts audience and the Web attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Cup Enthusiasts audience is US Soccer.
| Content Affinity | Composition | Index |
| US Soccer | 0.37% | 20.76x |
| Gossip & Entertainment | 3.97% | 15.13x |
| Alternative Streaming Services | 0.05% | 14.54x |
| Central & South American News | 0.99% | 14.45x |
| Peru Media | 1.29% | 13.92x |
| Spanish Health & Wellness | 0.82% | 12.24x |
| Mexico Cluster | 5.62% | 12.06x |
| Spanish Lifestyle & Health | 0.64% | 11.67x |
| Spain News - Madrid & Seville | 3.74% | 10.62x |
| Franco-African Cluster | 0.09% | 9.74x |
Composition Percentage:
The overlap percentage between the World Cup Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The World Cup Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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