WORLD CUP ENTHUSIASTS

Audience Size: 3.9 Million Devices

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Explore the World Cup Enthusiasts Audience

Below you'll find more information about the World Cup Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the World Cup Enthusiasts audience.

INTERESTS

The World Cup Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Enthusiasts audience is World Cup Apparel Shoppers.

Interest	Composition	Index
World Cup Apparel Shoppers	38.78%	18.90x
FC Barcelona Fans	19.75%	12.16x
Sporting Goods Shoppers	18.51%	12.07x
Olympics Fans	20.80%	11.73x
Ski and Snowboard Apparel Shoppers	22.07%	11.73x
NCAA Fans	15.56%	11.34x
Summer Activities Researchers	25.20%	11.07x
Movie Ticket Buyers	22.00%	11.04x
Recreational Sports Participants	20.20%	10.85x
NBA Fans	15.16%	10.73x

Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Interest attribute.

Index: A comparison of the World Cup Enthusiasts audience to the internet population.

APPAREL RETAILERS

The World Cup Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Enthusiasts audience is Chicos.

Location	Composition	Index
Chicos	0.06%	1.37x
Joe's Jeans	0.01%	1.33x
Zumiez	0.03%	1.29x
REI	0.02%	1.29x
Free People	0.02%	1.25x
Michael Kors	0.02%	1.24x
Gymboree	0.03%	1.24x
Coach	0.07%	1.24x
Abercrombie & Fitch	0.02%	1.24x
Urban Outfitters	0.05%	1.23x

Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Location attribute.

Index: A comparison of the World Cup Enthusiasts audience to the internet population.

WEBSITES

The World Cup Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Enthusiasts audience is soccerpro.com.

Website	Composition	Index
soccerpro.com	0.19%	95.29x
arcgames.com	0.14%	93.12x
soccermaster.com	0.16%	90.23x
worldsoccershop.com	4.73%	89.64x
soccer.com	1.69%	88.79x
usyouthfutsal.com	0.12%	88.25x
1soccerstore.com	0.53%	87.35x
clubchampionsleague.com	0.16%	86.80x
nationalpremierleagues.com	0.29%	86.78x
authenticsoccer.com	0.24%	86.44x

Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Web attribute.

Index: A comparison of the World Cup Enthusiasts audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Enthusiasts audience is US Soccer.

Content Affinity	Composition	Index
US Soccer	7.46%	32.30x
Assorted Topics #11249 (Insurance, Travel, Viral Media)	0.13%	15.44x
Lacrosse College Athletics	2.19%	13.68x
Alternative Streaming Services	0.80%	13.65x
Parenting & Nutrition	0.19%	13.08x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.66%	12.85x
Virginia Athletics	0.71%	12.70x
Illinois College Sports	0.34%	12.67x
Sports Apparel	0.94%	12.53x
Quinceanera Planning	0.07%	12.30x

Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Content Affinity attribute.

Index: A comparison of the World Cup Enthusiasts audience to the internet population.

DEMOGRAPHICS

The World Cup Enthusiasts audience resonates most for the following age and income brackets.

Age

18-24

Income

Over $250,000