Explore the World Cup Enthusiasts Audience
Below you'll find more information about the World Cup Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the World Cup Enthusiasts audience.
INTERESTS
The World Cup Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Cup Enthusiasts audience is World Cup Apparel Shoppers.
| Interest | Composition | Index |
| World Cup Apparel Shoppers | 37.73% | 19.79x |
| Sporting Goods Shoppers | 18.47% | 12.74x |
| FC Barcelona Fans | 20.56% | 12.54x |
| Ski and Snowboard Apparel Shoppers | 22.35% | 12.13x |
| Olympics Fans | 20.79% | 12.04x |
| NCAA Fans | 15.89% | 11.55x |
| Movie Ticket Buyers | 21.42% | 11.43x |
| Summer Activities Researchers | 24.65% | 11.33x |
| Recreational Sports Participants | 19.82% | 11.21x |
| Men's Shoe Shoppers | 19.49% | 11.20x |
Composition Percentage:
The overlap percentage between the World Cup Enthusiasts audience and the Interest attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The World Cup Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Cup Enthusiasts audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 1.70x |
| The North Face | 0.04% | 1.49x |
| Uniqlo | 0.02% | 1.46x |
| Madewell | 0.02% | 1.44x |
| Abercrombie & Fitch | 0.03% | 1.41x |
| Free People | 0.02% | 1.36x |
| Intermix | 0.01% | 1.36x |
| Lululemon | 0.07% | 1.34x |
| Patagonia | 0.01% | 1.32x |
| Talbots | 0.07% | 1.29x |
Composition Percentage:
The overlap percentage between the World Cup Enthusiasts audience and the Location attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
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WEBSITES
The World Cup Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the World Cup Enthusiasts audience is worldsoccershop.com.
| Website | Composition | Index |
| worldsoccershop.com | 4.75% | 88.22x |
| soccer.com | 1.47% | 88.04x |
| espnfc.us | 1.12% | 69.13x |
| usyouthsoccer.org | 3.93% | 68.70x |
| futwiz.com | 1.38% | 61.08x |
| 101greatgoals.com | 1.16% | 57.77x |
| transfermarkt.com | 1.11% | 55.87x |
| topdrawersoccer.com | 2.91% | 55.37x |
| sounderatheart.com | 1.13% | 53.65x |
| teamworkonline.com | 2.73% | 49.81x |
Composition Percentage:
The overlap percentage between the World Cup Enthusiasts audience and the Web attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Cup Enthusiasts audience is US Soccer.
| Content Affinity | Composition | Index |
| US Soccer | 7.49% | 34.07x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.11% | 17.01x |
| Alternative Streaming Services | 0.71% | 14.95x |
| Lacrosse College Athletics | 2.20% | 14.27x |
| Parenting & Nutrition | 0.16% | 14.25x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.64% | 13.66x |
| Virginia Athletics | 0.74% | 13.00x |
| Quinceanera Planning | 0.07% | 12.34x |
| Upstate New York State Athletics | 0.26% | 12.11x |
| Sports Apparel | 1.02% | 11.81x |
Composition Percentage:
The overlap percentage between the World Cup Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The World Cup Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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