Dstillery Audiences

WORLD CUP ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the World Cup Enthusiasts Audience

Below you'll find more information about the World Cup Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the World Cup Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The World Cup Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Enthusiasts audience is World Cup Apparel Shoppers.

Interest Composition Index
World Cup Apparel Shoppers 24.78% 11.56x
Soccer Fans 24.28% 10.65x
FC Barcelona Fans 21.69% 9.82x
Readers of Costa Rican Content 18.53% 8.61x
Readers of Spanish Content 15.92% 8.13x
Italian Mens National Soccer Team Fans 16.26% 8.04x
Winter Apparel Shoppers 13.12% 7.31x
Readers of South American Content 19.01% 7.10x
Readers of Puerto Rican Content 16.08% 6.85x
March Madness Enthusiasts 11.69% 6.80x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Interest attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Cup Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.91x
Gymboree 0.01% 1.88x
Gap 0.01% 1.49x
White House Black Market 0.01% 1.38x
Victoria's Secret 0.01% 1.16x
Journeys 0.01% 1.16x
Mens Wearhouse 0.01% 1.12x
Old Navy 0.01% 1.00x
The Childrens Place 0.01% 0.94x
Carhartt 0.11% 0.90x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Location attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The World Cup Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Enthusiasts audience is foxdeportes.com.

Website Composition Index
foxdeportes.com 1.01% 36.84x
mediotiempo.com 3.62% 28.80x
futbolcentroamerica.com 1.14% 26.86x
futwiz.com 1.10% 25.77x
transfermarkt.com 1.21% 25.33x
telemundodeportes.com 1.17% 24.42x
futhead.com 1.67% 24.22x
crhoy.com 1.29% 22.55x
topdrawersoccer.com 1.22% 22.43x
livesoccertv.com 3.45% 22.43x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Web attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Enthusiasts audience is US Soccer.

Content Affinity Composition Index
US Soccer 1.58% 21.35x
Alternative Streaming Services 0.15% 16.35x
Gossip & Entertainment 5.32% 11.85x
Central & South American News 2.78% 11.77x
Peru Media 3.39% 11.55x
Quinceanera Planning 0.02% 10.99x
Spanish Health & Wellness 2.39% 10.17x
Latin American News 6.63% 9.34x
Spain News - Madrid & Seville 5.81% 8.94x
Illinois College Sports 0.11% 8.68x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Cup Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male