Dstillery Audiences

WORLD CUP ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the World Cup Enthusiasts Audience

Below you'll find more information about the World Cup Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the World Cup Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The World Cup Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Enthusiasts audience is World Cup Apparel Shoppers.

Interest Composition Index
World Cup Apparel Shoppers 23.13% 13.42x
Soccer Fans 22.23% 11.79x
FC Barcelona Fans 19.93% 11.32x
Readers of Spanish Content 13.83% 10.53x
Readers of Costa Rican Content 18.64% 10.41x
Italian Mens National Soccer Team Fans 16.10% 9.76x
Readers of South American Content 19.14% 8.84x
Israel Trip Planners 13.23% 8.09x
Winter Apparel Shoppers 11.27% 7.96x
Mexico Trip Planners 16.09% 7.88x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Interest attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Cup Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.67x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Location attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The World Cup Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Enthusiasts audience is tycsports.com.

Website Composition Index
tycsports.com 1.03% 40.20x
mediotiempo.com 5.33% 37.08x
futbolcentroamerica.com 1.64% 35.70x
futhead.com 1.69% 31.88x
telemundodeportes.com 1.44% 31.86x
diariogol.com 1.02% 30.29x
topdrawersoccer.com 1.06% 28.07x
sounderatheart.com 1.14% 27.59x
tvazteca.com 2.89% 27.47x
livesoccertv.com 3.48% 26.77x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Web attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Enthusiasts audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.73% 23.47x
Alternative Streaming Services 0.13% 18.00x
Gossip & Entertainment 4.75% 15.48x
Peru Media 2.33% 14.59x
Central & South American News 1.39% 13.69x
Spanish Health & Wellness 1.07% 12.94x
Latin American News 7.30% 11.77x
Spanish Lifestyle & Health 0.64% 11.45x
Mexico Cluster 8.10% 11.44x
Spain News - Madrid & Seville 4.84% 11.02x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Cup Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male