Dstillery Audiences

WORLD CUP ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the World Cup Enthusiasts Audience

Below you'll find more information about the World Cup Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the World Cup Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The World Cup Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Enthusiasts audience is World Cup Apparel Shoppers.

Interest Composition Index
World Cup Apparel Shoppers 26.96% 15.40x
Soccer Fans 25.87% 13.79x
FC Barcelona Fans 24.56% 13.00x
Readers of Costa Rican Content 20.69% 12.08x
Readers of Spanish Content 14.33% 11.37x
Italian Mens National Soccer Team Fans 20.60% 11.08x
Readers of South American Content 21.01% 9.19x
Israel Trip Planners 14.88% 8.92x
NBA Fans 11.56% 8.55x
Readers of El Salvadoran Content 20.91% 8.34x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Interest attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Cup Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Enthusiasts audience is H&M.

Location Composition Index
H&M 0.01% 1.39x
Express 0.02% 1.35x
Forever 21 0.01% 1.32x
White House Black Market 0.02% 1.24x
Gap 0.02% 1.21x
Talbots 0.01% 1.20x
Gymboree 0.02% 1.18x
Victoria's Secret 0.03% 1.16x
Aeropostale 0.02% 1.15x
LOFT 0.02% 1.15x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Location attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The World Cup Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Enthusiasts audience is tycsports.com.

Website Composition Index
tycsports.com 1.50% 41.79x
mediotiempo.com 5.78% 41.41x
futbolred.com 1.37% 36.62x
futbolcentroamerica.com 2.52% 36.60x
futhead.com 1.53% 33.44x
eldesmarque.com 1.08% 33.35x
tvazteca.com 3.12% 29.81x
sounderatheart.com 1.67% 29.76x
laprensagrafica.com 1.29% 28.85x
prensalibre.com 4.09% 27.46x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Web attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Enthusiasts audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.47% 22.44x
Alternative Streaming Services 0.13% 22.30x
Gossip & Entertainment 5.25% 17.57x
Peru Media 2.17% 15.48x
Central & South American News 1.17% 14.31x
Upstate New York State Athletics 0.03% 12.39x
Mexico Cluster 8.21% 12.32x
Latin American News 8.33% 11.94x
Franco-African Cluster 0.15% 11.80x
Spain News - Madrid & Seville 4.91% 11.80x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Cup Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male