Dstillery Audiences

WORLD CUP ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the World Cup Enthusiasts Audience

Below you'll find more information about the World Cup Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the World Cup Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The World Cup Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Enthusiasts audience is World Cup Apparel Shoppers.

Interest Composition Index
World Cup Apparel Shoppers 36.00% 16.72x
FC Barcelona Fans 18.27% 11.16x
Sporting Goods Shoppers 17.49% 10.59x
Ski and Snowboard Apparel Shoppers 20.70% 10.38x
Olympics Fans 18.31% 10.31x
Winter Apparel Shoppers 21.14% 10.22x
NCAA Fans 14.66% 9.82x
Summer Activities Researchers 23.83% 9.79x
Movie Ticket Buyers 17.62% 9.77x
Men's Shoe Shoppers 19.57% 9.63x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Interest attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Cup Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Enthusiasts audience is The North Face.

Location Composition Index
The North Face 0.04% 1.52x
Patagonia 0.03% 1.45x
Zara 0.04% 1.43x
Saint Laurent Paris 0.01% 1.38x
Armani 0.03% 1.37x
LL Bean 0.01% 1.37x
J. Crew 0.05% 1.33x
Talbots 0.08% 1.33x
Kate Spade 0.03% 1.33x
Joe's Jeans 0.01% 1.32x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Location attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The World Cup Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Enthusiasts audience is worldsoccershop.com.

Website Composition Index
worldsoccershop.com 3.64% 88.80x
usyouthsoccer.org 3.48% 67.99x
futwiz.com 1.31% 64.91x
topdrawersoccer.com 2.59% 57.30x
101greatgoals.com 1.03% 56.50x
transfermarkt.com 1.29% 56.17x
sounderatheart.com 1.06% 54.42x
futhead.com 2.40% 51.97x
teamworkonline.com 2.55% 49.32x
ezfacility.com 2.51% 49.31x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Web attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Enthusiasts audience is US Soccer.

Content Affinity Composition Index
US Soccer 6.16% 31.03x
Assorted Topics (Insurance, Travel, Viral Media) 0.07% 16.69x
Alternative Streaming Services 0.56% 15.32x
Parenting & Nutrition 0.11% 13.77x
Lacrosse College Athletics 1.93% 13.17x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.50% 12.71x
Sports Apparel 0.84% 11.57x
Assorted Topics (Cooking, Games, Viral Media) 0.20% 11.42x
Virginia Athletics 0.68% 11.02x
Spanish Lifestyle & Health 0.96% 10.97x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Cup Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male