Dstillery Audiences

WORLD CUP ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the World Cup Enthusiasts Audience

Below you'll find more information about the World Cup Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the World Cup Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The World Cup Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Enthusiasts audience is World Cup Apparel Shoppers.

Interest Composition Index
World Cup Apparel Shoppers 22.35% 13.99x
Soccer Fans 15.75% 12.99x
FC Barcelona Fans 22.85% 11.17x
Readers of Costa Rican Content 16.10% 10.26x
Readers of South American Content 17.90% 9.59x
Readers of Cuban Content 15.73% 9.52x
Readers of Mexican Content 12.11% 9.47x
Readers of Puerto Rican Content 15.87% 8.96x
Italian Mens National Soccer Team Fans 17.43% 8.86x
Readers of Spanish Content 17.70% 8.34x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Interest attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Cup Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 1.60x
Lululemon 0.01% 1.43x
Dressbarn 0.01% 1.34x
H&M 0.02% 1.30x
Mens Wearhouse 0.02% 1.29x
Chicos 0.02% 1.27x
Express 0.02% 1.17x
White House Black Market 0.02% 1.15x
Zumiez 0.03% 1.09x
Journeys 0.03% 1.09x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Location attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The World Cup Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Enthusiasts audience is mediotiempo.com.

Website Composition Index
mediotiempo.com 2.61% 39.91x
somosinvictos.com 1.38% 35.59x
futbolcentroamerica.com 1.23% 34.00x
sounderatheart.com 1.13% 27.66x
livesoccertv.com 1.57% 27.56x
tvazteca.com 3.56% 26.94x
tudn.com 2.89% 26.70x
laprensagrafica.com 2.21% 25.81x
okdiario.com 1.01% 24.94x
tycsports.com 2.53% 24.93x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Web attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Enthusiasts audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.39% 23.52x
Gossip & Entertainment 3.94% 15.79x
Alternative Streaming Services 0.04% 14.52x
Central & South American News 0.84% 14.40x
Peru Media 1.19% 13.57x
Spanish Lifestyle & Health 0.51% 12.75x
Mexico Cluster 5.40% 12.74x
Spanish Health & Wellness 0.72% 12.71x
Spain News - Madrid & Seville 3.68% 11.25x
Franco-African Cluster 0.07% 9.99x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Cup Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male