Dstillery Audiences

WORLD CUP ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the World Cup Enthusiasts Audience

Below you'll find more information about the World Cup Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the World Cup Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The World Cup Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Enthusiasts audience is World Cup Apparel Shoppers.

Interest Composition Index
World Cup Apparel Shoppers 24.52% 13.54x
Soccer Fans 23.80% 12.12x
FC Barcelona Fans 21.92% 11.86x
Readers of Costa Rican Content 19.03% 10.53x
Italian Mens National Soccer Team Fans 18.18% 10.16x
Readers of Spanish Content 13.54% 9.99x
Readers of South American Content 19.35% 8.58x
Readers of Panamanian Content 17.46% 7.77x
Israel Trip Planners 13.18% 7.75x
Readers of El Salvadoran Content 18.48% 7.43x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Interest attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Cup Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.68x
Gymboree 0.02% 1.61x
Gap 0.02% 1.51x
White House Black Market 0.02% 1.43x
Hollister 0.02% 1.40x
Express 0.02% 1.38x
J. Crew 0.01% 1.36x
Michael Kors 0.01% 1.35x
Banana Republic 0.02% 1.30x
Old Navy 0.03% 1.28x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Location attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The World Cup Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Enthusiasts audience is mediotiempo.com.

Website Composition Index
mediotiempo.com 6.47% 37.88x
tycsports.com 1.64% 37.19x
futbolred.com 1.11% 34.82x
futbolcentroamerica.com 2.69% 32.41x
eldesmarque.com 1.06% 32.02x
futhead.com 1.59% 29.99x
telemundodeportes.com 2.10% 28.37x
tvazteca.com 2.97% 27.99x
sounderatheart.com 1.76% 26.91x
laprensagrafica.com 1.47% 25.83x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Web attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Enthusiasts audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.61% 22.44x
Alternative Streaming Services 0.12% 16.37x
Gossip & Entertainment 4.54% 15.53x
Peru Media 2.24% 13.73x
Central & South American News 1.21% 12.76x
Spanish Health & Wellness 0.89% 12.08x
Mexico Cluster 7.68% 11.16x
Latin American News 7.46% 10.88x
Spain News - Madrid & Seville 4.59% 10.37x
Spanish Lifestyle & Health 0.53% 9.24x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Cup Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male