Dstillery Audiences

WORLD CUP ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the World Cup Enthusiasts Audience

Below you'll find more information about the World Cup Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the World Cup Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The World Cup Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Enthusiasts audience is World Cup Apparel Shoppers.

Interest Composition Index
World Cup Apparel Shoppers 23.54% 14.08x
Soccer Fans 22.45% 12.60x
FC Barcelona Fans 20.08% 11.62x
Readers of Spanish Content 13.51% 11.08x
Readers of Costa Rican Content 18.69% 10.70x
Italian Mens National Soccer Team Fans 16.50% 9.54x
Readers of South American Content 18.73% 8.79x
Winter Apparel Shoppers 11.98% 8.57x
Israel Trip Planners 12.32% 8.52x
Mexico Trip Planners 16.27% 8.49x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Interest attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Cup Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Enthusiasts audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.33x
Old Navy 0.01% 1.18x
Victoria's Secret 0.02% 1.18x
Journeys 0.01% 1.12x
Express 0.01% 1.11x
Carhartt 0.08% 0.93x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Location attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The World Cup Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Enthusiasts audience is tycsports.com.

Website Composition Index
tycsports.com 1.03% 40.92x
mediotiempo.com 5.09% 37.53x
futbolcentroamerica.com 1.77% 36.29x
telemundodeportes.com 1.55% 32.91x
futhead.com 1.77% 32.89x
diariogol.com 1.51% 30.37x
livesoccertv.com 3.45% 28.62x
topdrawersoccer.com 1.01% 28.35x
sounderatheart.com 1.14% 28.04x
futwiz.com 1.56% 27.68x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Web attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Enthusiasts audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.82% 23.46x
Alternative Streaming Services 0.13% 19.03x
Gossip & Entertainment 4.75% 15.47x
Peru Media 2.30% 14.08x
Central & South American News 1.66% 14.06x
Spanish Health & Wellness 1.30% 12.58x
Latin American News 6.55% 11.42x
Spanish Lifestyle & Health 0.90% 11.17x
Mexico Cluster 7.67% 10.61x
Spain News - Madrid & Seville 4.75% 10.53x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Cup Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male