Dstillery Audiences

WORLD CUP ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the World Cup Enthusiasts Audience

Below you'll find more information about the World Cup Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the World Cup Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The World Cup Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Enthusiasts audience is World Cup Apparel Shoppers.

Interest Composition Index
World Cup Apparel Shoppers 22.71% 13.00x
Soccer Fans 23.45% 11.15x
FC Barcelona Fans 22.26% 10.86x
Readers of Spanish Content 9.48% 9.94x
Readers of Costa Rican Content 16.11% 9.59x
Readers of South American Content 16.81% 9.04x
Italian Mens National Soccer Team Fans 17.77% 8.94x
Readers of Mexican Content 11.36% 8.72x
Readers of Cuban Content 15.46% 8.33x
Readers of Puerto Rican Content 15.15% 8.33x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Interest attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Cup Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Enthusiasts audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.44x
Gap 0.02% 1.33x
Banana Republic 0.02% 1.29x
Jos A. Bank Clothiers 0.01% 1.29x
Talbots 0.01% 1.27x
American Eagle Outfitters 0.02% 1.23x
J. Crew 0.01% 1.23x
The Childrens Place 0.02% 1.13x
Old Navy 0.02% 1.13x
Eddie Bauer 0.01% 1.13x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Location attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The World Cup Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Enthusiasts audience is mediotiempo.com.

Website Composition Index
mediotiempo.com 2.96% 35.20x
somosinvictos.com 1.36% 30.28x
futbolcentroamerica.com 1.48% 29.51x
futhead.com 1.11% 27.87x
tvazteca.com 3.00% 24.48x
siempreauto.com 1.05% 24.39x
sounderatheart.com 1.45% 24.29x
telemundodeportes.com 1.63% 24.23x
livesoccertv.com 2.47% 24.10x
televisa.com 1.20% 23.74x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Web attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Enthusiasts audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.37% 20.76x
Gossip & Entertainment 3.97% 15.13x
Alternative Streaming Services 0.05% 14.54x
Central & South American News 0.99% 14.45x
Peru Media 1.29% 13.92x
Spanish Health & Wellness 0.82% 12.24x
Mexico Cluster 5.62% 12.06x
Spanish Lifestyle & Health 0.64% 11.67x
Spain News - Madrid & Seville 3.74% 10.62x
Franco-African Cluster 0.09% 9.74x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Cup Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male