Dstillery Audiences

WORLD CUP ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the World Cup Enthusiasts Audience

Below you'll find more information about the World Cup Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the World Cup Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The World Cup Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Cup Enthusiasts audience is World Cup Apparel Shoppers.

Interest Composition Index
World Cup Apparel Shoppers 37.73% 19.79x
Sporting Goods Shoppers 18.47% 12.74x
FC Barcelona Fans 20.56% 12.54x
Ski and Snowboard Apparel Shoppers 22.35% 12.13x
Olympics Fans 20.79% 12.04x
NCAA Fans 15.89% 11.55x
Movie Ticket Buyers 21.42% 11.43x
Summer Activities Researchers 24.65% 11.33x
Recreational Sports Participants 19.82% 11.21x
Men's Shoe Shoppers 19.49% 11.20x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Interest attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Cup Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Cup Enthusiasts audience is Columbia.

Location Composition Index
Columbia 0.02% 1.70x
The North Face 0.04% 1.49x
Uniqlo 0.02% 1.46x
Madewell 0.02% 1.44x
Abercrombie & Fitch 0.03% 1.41x
Free People 0.02% 1.36x
Intermix 0.01% 1.36x
Lululemon 0.07% 1.34x
Patagonia 0.01% 1.32x
Talbots 0.07% 1.29x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Location attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The World Cup Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the World Cup Enthusiasts audience is worldsoccershop.com.

Website Composition Index
worldsoccershop.com 4.75% 88.22x
soccer.com 1.47% 88.04x
espnfc.us 1.12% 69.13x
usyouthsoccer.org 3.93% 68.70x
futwiz.com 1.38% 61.08x
101greatgoals.com 1.16% 57.77x
transfermarkt.com 1.11% 55.87x
topdrawersoccer.com 2.91% 55.37x
sounderatheart.com 1.13% 53.65x
teamworkonline.com 2.73% 49.81x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Web attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Cup Enthusiasts audience is US Soccer.

Content Affinity Composition Index
US Soccer 7.49% 34.07x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.11% 17.01x
Alternative Streaming Services 0.71% 14.95x
Lacrosse College Athletics 2.20% 14.27x
Parenting & Nutrition 0.16% 14.25x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.64% 13.66x
Virginia Athletics 0.74% 13.00x
Quinceanera Planning 0.07% 12.34x
Upstate New York State Athletics 0.26% 12.11x
Sports Apparel 1.02% 11.81x
Composition Percentage: The overlap percentage between the World Cup Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the World Cup Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Cup Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male