Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 5.2 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is PlayStation Enthusiasts.

Interest Composition Index
PlayStation Enthusiasts 63.42% 39.35x
Gamers 59.17% 39.10x
Video Gamers 52.91% 38.43x
PokemonGo Fans 59.50% 38.24x
eSports Enthusiasts 54.36% 37.53x
Video and Computer Gaming Enthusiasts 48.40% 36.88x
Call of Duty Enthusiasts 53.16% 35.29x
Nintendo Enthusiasts 52.68% 34.87x
Destiny Video Game Fans 53.20% 33.75x
Anime Fans 49.63% 32.00x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.02% 1.25x
REI 0.01% 1.25x
Eddie Bauer 0.02% 1.24x
Journeys 0.08% 1.21x
Zumiez 0.06% 1.19x
Express 0.06% 1.18x
Buckle 0.04% 1.17x
Michael Kors 0.04% 1.17x
Madewell 0.02% 1.16x
Urban Outfitters 0.03% 1.15x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 1.77% 56.32x
trueachievements.com 16.79% 54.55x
xboxclips.com 1.46% 53.17x
gearnuke.com 5.36% 52.82x
destinygamewiki.com 1.32% 52.29x
playstationtrophies.org 3.80% 52.22x
xboxachievements.com 3.63% 52.11x
ubi.com 6.88% 51.35x
mp1st.com 2.07% 50.48x
hardcoregamer.com 2.02% 49.04x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.02% 29.15x
PC Gamers 23.87% 21.10x
Roleplay & Fantasy Games 0.79% 20.37x
Anime 9.00% 16.76x
Magic & Games 5.23% 16.54x
Minecraft Video Game Players 9.05% 15.54x
Casual & Nintendo Gamers 54.13% 15.28x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.71% 13.73x
Phone & Computer Game Downloaders 2.16% 13.61x
Content Streamers & Downloaders 0.04% 13.34x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male