Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is Gamers.

Interest Composition Index
Gamers 55.23% 37.96x
Video Gamers 45.34% 37.80x
PokemonGo Fans 56.58% 37.30x
Video and Computer Gaming Enthusiasts 45.25% 36.72x
eSports Enthusiasts 51.58% 36.59x
PlayStation Enthusiasts 62.38% 36.52x
Call of Duty Enthusiasts 52.88% 33.67x
Nintendo Enthusiasts 47.59% 31.89x
Destiny Video Game Fans 54.09% 31.64x
Virtual Reality Enthusiasts 41.53% 31.50x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is Forever 21.

Location Composition Index
Forever 21 0.01% 2.57x
Aeropostale 0.01% 1.93x
Banana Republic 0.01% 1.75x
Jos A. Bank Clothiers 0.01% 1.72x
Victoria's Secret 0.02% 1.69x
American Eagle Outfitters 0.01% 1.64x
Buckle 0.01% 1.60x
Lane Bryant 0.01% 1.57x
Maurices 0.03% 1.49x
Journeys 0.02% 1.40x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 2.70% 38.13x
ubi.com 2.29% 37.99x
trueachievements.com 22.58% 36.76x
odealo.com 1.03% 36.76x
gonintendo.com 1.17% 36.47x
gearnuke.com 3.24% 36.15x
allgamers.com 1.49% 36.14x
xboxachievements.com 4.61% 36.13x
powerpyx.com 6.40% 35.76x
playstationtrophies.org 4.88% 35.74x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 7.12% 28.86x
Roleplay & Fantasy Games 0.44% 20.57x
PC Gamers 26.55% 18.65x
Anime 7.17% 17.70x
Minecraft Video Game Players 9.42% 16.87x
Airsoft & Paintball Equipment 0.27% 16.30x
Phone & Computer Game Downloaders 0.62% 15.40x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.27% 15.29x
Vaping 0.60% 15.15x
Magic & Games 5.58% 15.12x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male