Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 4.7 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is Gamers.

Interest Composition Index
Gamers 60.01% 37.98x
Video Gamers 53.10% 37.44x
PlayStation Enthusiasts 64.58% 37.41x
PokemonGo Fans 59.24% 37.28x
eSports Enthusiasts 53.98% 36.20x
Video and Computer Gaming Enthusiasts 49.46% 34.84x
Call of Duty Enthusiasts 51.91% 34.33x
Nintendo Enthusiasts 53.76% 33.89x
Destiny Video Game Fans 53.59% 32.66x
Anime Fans 48.42% 31.08x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.37% 1.38x
Mens Wearhouse 0.54% 1.21x
White House Black Market 0.41% 1.17x
Jos A. Bank Clothiers 0.30% 1.13x
Bonobos 0.09% 1.12x
Zumiez 0.08% 1.11x
Patagonia 0.01% 1.10x
Uniqlo 0.02% 1.07x
Lane Bryant 0.05% 1.06x
Aeropostale 0.06% 1.05x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is xboxdvr.com.

Website Composition Index
xboxdvr.com 1.27% 59.89x
truetrophies.com 1.87% 56.40x
trueachievements.com 16.83% 55.42x
xboxclips.com 1.36% 55.21x
playstationtrophies.org 3.93% 54.63x
xboxachievements.com 3.71% 53.61x
gearnuke.com 6.69% 51.50x
hardcoregamer.com 2.34% 50.46x
mp1st.com 2.06% 49.44x
ubi.com 9.40% 48.48x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.36% 27.26x
PC Gamers 23.80% 20.30x
Roleplay & Fantasy Games 0.85% 18.53x
Anime 8.46% 15.93x
Magic & Games 5.31% 15.41x
Casual & Nintendo Gamers 52.80% 15.09x
Minecraft Video Game Players 9.33% 13.64x
Phone & Computer Game Downloaders 2.35% 13.06x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.70% 13.00x
Collectibles - Toys & Collectibles 15.12% 12.35x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male