Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 44.16% 36.07x
Video and Computer Gaming Enthusiasts 46.67% 33.32x
Gamers 53.00% 33.07x
PokemonGo Fans 57.50% 31.24x
eSports Enthusiasts 49.19% 30.70x
PlayStation Enthusiasts 56.90% 28.65x
Call of Duty Enthusiasts 50.80% 28.39x
Virtual Reality Enthusiasts 41.47% 28.29x
Nintendo Enthusiasts 46.28% 27.16x
Movie and Game Review Readers 25.59% 27.13x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is Hollister.

Location Composition Index
Hollister 0.03% 1.24x
Coach 0.01% 1.14x
Lululemon 0.01% 1.13x
LOFT 0.03% 1.13x
Banana Republic 0.03% 1.11x
American Eagle Outfitters 0.03% 1.10x
Buckle 0.04% 1.09x
Michael Kors 0.02% 1.09x
Eddie Bauer 0.01% 1.09x
Gymboree 0.03% 1.08x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is xboxachievements.com.

Website Composition Index
xboxachievements.com 4.62% 43.21x
playstationtrophies.org 6.13% 42.53x
truetrophies.com 3.99% 38.95x
gameshedge.com 1.93% 37.41x
godisageek.com 1.02% 37.37x
metabomb.net 1.14% 37.23x
gamingbolt.com 3.68% 36.83x
thegamepost.com 1.09% 36.66x
brightrockmedia.com 1.73% 36.24x
destinypedia.com 2.89% 35.95x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.84% 25.10x
PC Gamers 16.42% 18.10x
Roleplay & Fantasy Games 0.07% 16.90x
Anime 3.02% 16.20x
Audio Clips & Sound Effects 0.02% 14.79x
Magic & Games 7.98% 13.30x
Casual & Nintendo Gamers 42.32% 13.07x
Collectibles - Toys & Collectibles 8.40% 10.82x
Technology News 16.30% 10.75x
Minecraft Video Game Players 5.38% 10.71x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male