Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 4.2 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 58.42% 32.30x
Gamers 59.78% 32.11x
Video Gamers 52.03% 31.93x
PlayStation Enthusiasts 65.15% 31.83x
eSports Enthusiasts 55.95% 31.16x
Video and Computer Gaming Enthusiasts 50.34% 30.56x
Call of Duty Enthusiasts 54.94% 29.27x
Destiny Video Game Fans 55.18% 28.84x
Nintendo Enthusiasts 52.64% 28.41x
Anime Fans 50.22% 27.49x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.02% 1.44x
Lane Bryant 0.02% 1.35x
Mens Wearhouse 0.08% 1.31x
Urban Outfitters 0.01% 1.21x
Aeropostale 0.02% 1.19x
Old Navy 0.03% 1.18x
Dressbarn 0.01% 1.16x
Talbots 0.01% 1.12x
Victoria's Secret 0.04% 1.12x
American Eagle Outfitters 0.02% 1.12x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 1.71% 44.89x
trueachievements.com 20.11% 42.65x
ubi.com 4.80% 42.62x
destinygamewiki.com 1.62% 42.48x
mentalmars.com 3.03% 42.35x
gearnuke.com 4.71% 41.64x
xboxachievements.com 4.04% 41.30x
playstationtrophies.org 4.17% 41.06x
hardcoregamer.com 1.58% 40.50x
magicgameworld.com 1.25% 40.48x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 9.12% 28.25x
Roleplay & Fantasy Games 0.73% 20.84x
PC Gamers 26.34% 19.62x
Anime 9.27% 18.11x
Magic & Games 5.40% 16.71x
Minecraft Video Game Players 8.86% 16.55x
Phone & Computer Game Downloaders 1.43% 15.97x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.51% 15.58x
Drawing & Animation 0.07% 14.31x
Casual & Nintendo Gamers 58.79% 14.07x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male