Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 53.01% 29.02x
eSports Enthusiasts 48.71% 27.30x
Video and Computer Gaming Enthusiasts 41.98% 27.11x
Call of Duty Enthusiasts 51.23% 26.12x
Nintendo Enthusiasts 51.46% 24.99x
Movie and Game Review Readers 29.19% 21.05x
Video Gamers 73.30% 20.81x
Online Role Playing Game Enthusiasts 41.91% 20.05x
Gamers 79.41% 19.14x
Tech and Video games Industry 28.74% 18.04x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is The North Face.

Location Composition Index
The North Face 0.03% 1.20x
Columbia 0.01% 1.19x
Eddie Bauer 0.02% 1.17x
REI 0.02% 1.13x
Zumiez 0.03% 1.06x
Free People 0.02% 1.05x
Talbots 0.04% 1.02x
Lane Bryant 0.04% 1.02x
Abercrombie & Fitch 0.02% 1.02x
Coach 0.06% 1.02x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is xboxclips.com.

Website Composition Index
xboxclips.com 1.38% 87.06x
truetrophies.com 0.26% 85.96x
trueachievements.com 5.47% 84.65x
forgehub.com 0.02% 80.72x
thexboxhub.com 0.27% 77.76x
venatusmedia.com 0.61% 76.21x
playstationtrophies.org 3.98% 75.20x
divisiontips.com 0.15% 75.00x
mp1st.com 1.21% 74.76x
steamcharts.com 0.02% 74.04x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 18.99% 28.85x
PC Gamers 18.80% 23.19x
Casual & Nintendo Gamers 37.33% 17.16x
Roleplay & Fantasy Games 0.65% 16.72x
Magic & Games 4.56% 16.31x
Anime 9.41% 14.44x
Minecraft Video Game Players 4.42% 14.06x
Collectibles - Toys & Collectibles 15.14% 11.39x
Technology News 8.42% 11.01x
Phone & Computer Game Downloaders 4.52% 10.97x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999