Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is Gamers.

Interest Composition Index
Gamers 55.77% 36.91x
PokemonGo Fans 56.45% 36.60x
Video Gamers 46.41% 35.46x
Video and Computer Gaming Enthusiasts 46.63% 34.84x
eSports Enthusiasts 53.73% 33.65x
PlayStation Enthusiasts 61.03% 33.50x
Nintendo Enthusiasts 50.37% 32.13x
Call of Duty Enthusiasts 53.68% 31.93x
Destiny Video Game Fans 51.83% 31.37x
Anime Fans 48.01% 29.70x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.48x
Gymboree 0.01% 1.46x
Lane Bryant 0.01% 1.38x
Chicos 0.01% 1.30x
Maurices 0.02% 1.22x
Buckle 0.01% 1.21x
Aeropostale 0.01% 1.19x
Journeys 0.02% 1.18x
Express 0.01% 1.17x
Old Navy 0.02% 1.07x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 2.07% 40.76x
trueachievements.com 16.91% 40.57x
ubi.com 1.25% 40.53x
xboxachievements.com 3.44% 38.88x
playstationtrophies.org 3.79% 38.48x
powerpyx.com 3.69% 38.47x
gearnuke.com 1.92% 38.22x
activision.com 1.47% 37.90x
mentalmars.com 1.83% 37.81x
shacknews.com 3.46% 37.79x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.10% 26.24x
Roleplay & Fantasy Games 0.29% 19.06x
Drawing & Animation 0.03% 18.06x
PC Gamers 23.55% 18.02x
Anime 5.85% 17.60x
Phone & Computer Game Downloaders 0.42% 16.75x
Minecraft Video Game Players 7.02% 16.20x
Airsoft & Paintball Equipment 0.20% 15.68x
Magic & Games 5.82% 15.38x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.18% 15.27x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male