Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 1.9 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 44.71% 35.09x
Gamers 54.82% 35.03x
PokemonGo Fans 56.60% 34.30x
PlayStation Enthusiasts 59.72% 34.25x
Video and Computer Gaming Enthusiasts 45.24% 33.91x
eSports Enthusiasts 50.35% 33.65x
Call of Duty Enthusiasts 51.45% 30.46x
Nintendo Enthusiasts 47.37% 29.73x
Destiny Video Game Fans 51.86% 29.58x
Virtual Reality Enthusiasts 42.54% 28.00x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is Journeys.

Location Composition Index
Journeys 0.01% 1.51x
The Childrens Place 0.01% 1.51x
Carhartt 0.07% 1.01x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is trueachievements.com.

Website Composition Index
trueachievements.com 22.73% 46.80x
truetrophies.com 2.98% 46.68x
powerpyx.com 2.37% 45.82x
shacknews.com 2.11% 44.97x
xboxachievements.com 4.48% 44.75x
gamecrate.com 2.24% 44.28x
playstationtrophies.org 5.27% 44.21x
destinygamewiki.com 2.33% 42.72x
gearnuke.com 1.35% 42.27x
games-guides.com 2.80% 40.28x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.28% 28.53x
Roleplay & Fantasy Games 0.24% 21.67x
Phone & Computer Game Downloaders 0.24% 19.96x
Anime 5.12% 18.12x
PC Gamers 24.56% 16.70x
Airsoft & Paintball Equipment 0.13% 16.26x
Magic & Games 6.19% 15.10x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 14.68x
Casual & Nintendo Gamers 47.55% 13.49x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 12.49x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male