Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is Gamers.

Interest Composition Index
Gamers 50.95% 35.01x
Video Gamers 48.48% 33.62x
Video and Computer Gaming Enthusiasts 50.38% 32.33x
eSports Enthusiasts 51.01% 32.10x
PokemonGo Fans 59.09% 31.85x
PlayStation Enthusiasts 58.36% 30.42x
Nintendo Enthusiasts 44.92% 29.03x
Destiny Video Game Fans 47.11% 28.34x
Call of Duty Enthusiasts 53.31% 28.14x
Virtual Reality Enthusiasts 43.67% 27.59x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.67x
Zumiez 0.02% 1.36x
Coach 0.01% 1.33x
Aeropostale 0.03% 1.33x
Journeys 0.04% 1.33x
Express 0.03% 1.29x
Michael Kors 0.02% 1.29x
Eddie Bauer 0.01% 1.28x
Victoria's Secret 0.04% 1.26x
Banana Republic 0.02% 1.25x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is destinygamewiki.com.

Website Composition Index
destinygamewiki.com 1.42% 49.64x
games-guides.com 1.37% 46.33x
xboxachievements.com 4.81% 46.06x
playstationtrophies.org 6.28% 45.52x
truetrophies.com 3.93% 44.88x
trueachievements.com 29.28% 42.89x
stevivor.com 2.60% 39.99x
godisageek.com 1.10% 39.58x
truesteamachievements.com 1.13% 38.95x
gamingbolt.com 3.67% 38.52x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.67% 25.04x
PC Gamers 19.50% 18.28x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.02% 17.51x
Roleplay & Fantasy Games 0.08% 16.67x
Anime 3.58% 16.18x
Phone & Computer Game Downloaders 0.04% 15.63x
Casual & Nintendo Gamers 43.49% 13.57x
Magic & Games 7.68% 12.78x
Airsoft & Paintball Equipment 0.04% 11.39x
Audio Clips & Sound Effects 0.04% 11.22x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male