Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 57.88% 35.34x
Video and Computer Gaming Enthusiasts 47.70% 33.33x
Gamers 54.39% 32.25x
eSports Enthusiasts 49.43% 30.60x
PokemonGo Fans 57.92% 30.54x
PlayStation Enthusiasts 57.56% 30.31x
Call of Duty Enthusiasts 52.07% 28.91x
Movie and Game Review Readers 25.78% 27.86x
Virtual Reality Enthusiasts 42.42% 27.67x
Diablo Video Game Fans 43.41% 26.37x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.03% 1.68x
Dressbarn 0.02% 1.51x
Forever 21 0.01% 1.45x
Journeys 0.04% 1.41x
American Eagle Outfitters 0.02% 1.41x
Jos A. Bank Clothiers 0.01% 1.39x
Mens Wearhouse 0.03% 1.37x
LOFT 0.02% 1.37x
Gymboree 0.03% 1.32x
J. Crew 0.01% 1.30x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is xboxachievements.com.

Website Composition Index
xboxachievements.com 5.29% 41.38x
playstationtrophies.org 7.36% 40.64x
destinypedia.com 3.14% 38.24x
thegamepost.com 1.06% 37.25x
halopedia.org 4.77% 37.06x
dsogaming.com 6.01% 37.01x
gameshedge.com 1.34% 36.88x
gamingbolt.com 3.49% 36.82x
holdtoreset.com 6.02% 36.73x
mentalmars.com 4.10% 36.62x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.89% 24.67x
PC Gamers 16.88% 16.05x
Anime 2.87% 14.91x
Car Keys, Locks & Remotes 0.08% 13.45x
Casual & Nintendo Gamers 43.60% 12.79x
Magic & Games 9.15% 12.38x
Minecraft Video Game Players 5.59% 11.65x
Roleplay & Fantasy Games 0.03% 10.54x
RPG & MMO Video Game Fans 16.31% 10.23x
Collectibles - Toys & Collectibles 10.08% 9.97x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male