Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 58.64% 36.59x
Gamers 58.16% 36.34x
Video Gamers 51.15% 36.29x
PlayStation Enthusiasts 64.56% 35.71x
Video and Computer Gaming Enthusiasts 48.61% 35.23x
eSports Enthusiasts 55.27% 34.48x
Call of Duty Enthusiasts 55.50% 32.43x
Nintendo Enthusiasts 49.94% 30.68x
Destiny Video Game Fans 54.21% 30.58x
Anime Fans 48.66% 30.04x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.01% 1.40x
Victoria's Secret 0.02% 1.31x
Lane Bryant 0.01% 1.20x
Chicos 0.01% 1.19x
Mens Wearhouse 0.01% 1.10x
Carhartt 0.18% 1.09x
Maurices 0.02% 0.99x
Journeys 0.01% 0.93x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 2.39% 42.76x
ubi.com 3.08% 42.26x
trueachievements.com 22.18% 41.58x
odealo.com 1.34% 40.64x
xboxachievements.com 4.48% 39.98x
allgamers.com 1.94% 39.97x
playstationtrophies.org 4.53% 39.95x
mentalmars.com 2.40% 39.82x
gonintendo.com 1.33% 39.68x
powerpyx.com 7.98% 39.30x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 9.96% 31.10x
Roleplay & Fantasy Games 0.67% 22.52x
PC Gamers 29.96% 19.63x
Drawing & Animation 0.06% 19.50x
Anime 9.21% 18.98x
Phone & Computer Game Downloaders 1.06% 17.53x
Magic & Games 6.21% 17.00x
Minecraft Video Game Players 10.35% 16.08x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.42% 16.06x
Airsoft & Paintball Equipment 0.35% 16.00x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male