Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 3.5 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is Gamers.

Interest Composition Index
Gamers 61.97% 42.97x
PokemonGo Fans 61.13% 42.56x
PlayStation Enthusiasts 65.33% 42.18x
Video Gamers 56.61% 41.91x
eSports Enthusiasts 49.46% 41.07x
Call of Duty Enthusiasts 48.72% 39.48x
Video and Computer Gaming Enthusiasts 49.97% 39.17x
Destiny Video Game Fans 51.82% 38.14x
Nintendo Enthusiasts 52.65% 37.74x
Diablo Video Game Fans 45.91% 35.67x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.32x
Buckle 0.31% 1.26x
Mens Wearhouse 0.62% 1.20x
Jos A. Bank Clothiers 0.34% 1.09x
REI 0.02% 1.09x
Journeys 0.07% 1.07x
White House Black Market 0.33% 1.06x
Express 0.11% 1.05x
Zumiez 0.10% 1.03x
Eddie Bauer 0.03% 1.02x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 3.08% 97.94x
destinygamewiki.com 2.14% 97.65x
xboxdvr.com 2.95% 97.18x
xboxachievements.com 6.08% 91.20x
playstationtrophies.org 6.89% 90.53x
trueachievements.com 26.56% 88.68x
tldrgames.com 1.35% 88.32x
strawpoll.com 1.80% 82.25x
xboxclips.com 1.87% 79.61x
mp1st.com 2.22% 76.65x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 15.50% 31.07x
PC Gamers 28.08% 22.85x
Roleplay & Fantasy Games 1.08% 18.77x
Anime 8.89% 17.13x
Magic & Games 6.03% 16.59x
Casual & Nintendo Gamers 60.55% 15.57x
Minecraft Video Game Players 9.13% 13.87x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.82% 13.26x
Phone & Computer Game Downloaders 3.10% 13.23x
RPG & MMO Video Game Fans 26.97% 12.82x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male