Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 5.3 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is PlayStation Enthusiasts.

Interest Composition Index
PlayStation Enthusiasts 63.23% 34.52x
Gamers 59.84% 33.65x
PokemonGo Fans 60.36% 32.87x
Video Gamers 53.91% 32.80x
eSports Enthusiasts 56.16% 31.77x
Video and Computer Gaming Enthusiasts 49.54% 31.55x
Call of Duty Enthusiasts 54.25% 30.95x
Destiny Video Game Fans 53.80% 29.83x
Nintendo Enthusiasts 52.64% 29.63x
Anime Fans 50.50% 27.83x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is Columbia.

Location Composition Index
Columbia 0.01% 1.33x
Express Outlets 0.01% 1.26x
Patagonia 0.01% 1.25x
Buckle 0.07% 1.22x
Uniqlo 0.02% 1.19x
Journeys 0.13% 1.19x
REI 0.01% 1.18x
Aeropostale 0.08% 1.17x
Hollister 0.06% 1.17x
Zumiez 0.09% 1.16x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 1.69% 48.25x
trueachievements.com 17.43% 46.18x
gearnuke.com 4.90% 45.38x
xboxclips.com 1.36% 44.99x
ubi.com 5.99% 44.60x
xboxachievements.com 3.67% 44.45x
playstationtrophies.org 3.83% 44.32x
destinygamewiki.com 1.50% 44.09x
hardcoregamer.com 1.80% 43.89x
mp1st.com 2.31% 42.09x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.17% 27.22x
Roleplay & Fantasy Games 0.80% 19.35x
PC Gamers 26.41% 18.96x
Anime 9.92% 16.10x
Magic & Games 5.54% 15.10x
Minecraft Video Game Players 9.37% 15.07x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.69% 13.47x
Phone & Computer Game Downloaders 2.03% 13.31x
Casual & Nintendo Gamers 59.54% 13.27x
Content Streamers & Downloaders 0.03% 12.02x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male