Dstillery Audiences

XBOX ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Xbox Enthusiasts Audience

Below you'll find more information about the Xbox Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Xbox Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Xbox Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Xbox Enthusiasts audience is Gamers.

Interest Composition Index
Gamers 58.38% 34.92x
PokemonGo Fans 57.93% 34.57x
PlayStation Enthusiasts 61.82% 34.12x
Video Gamers 55.66% 33.68x
eSports Enthusiasts 52.02% 31.68x
Call of Duty Enthusiasts 50.92% 30.78x
Video and Computer Gaming Enthusiasts 49.29% 30.42x
Destiny Video Game Fans 52.46% 29.71x
Nintendo Enthusiasts 49.10% 29.69x
Diablo Video Game Fans 48.00% 27.64x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Interest attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Xbox Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Xbox Enthusiasts audience is Columbia.

Location Composition Index
Columbia 0.02% 1.31x
Express Outlets 0.01% 1.28x
REI 0.02% 1.20x
Mens Wearhouse 0.60% 1.12x
American Apparel 0.05% 1.11x
Eddie Bauer 0.04% 1.10x
Buckle 0.21% 1.10x
Journeys 0.08% 1.07x
Express 0.11% 1.06x
Jos A. Bank Clothiers 0.34% 1.06x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Location attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Xbox Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Xbox Enthusiasts audience is truetrophies.com.

Website Composition Index
truetrophies.com 2.09% 78.17x
destinygamewiki.com 1.68% 77.21x
xboxdvr.com 2.38% 76.10x
trueachievements.com 19.03% 75.34x
playstationtrophies.org 4.90% 74.58x
mp1st.com 1.31% 74.02x
xboxachievements.com 4.23% 73.95x
tldrgames.com 1.10% 70.67x
xboxclips.com 1.53% 68.09x
strawpoll.com 1.47% 67.21x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Web attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Xbox Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 19.81% 26.71x
PC Gamers 30.66% 19.73x
Roleplay & Fantasy Games 1.13% 16.03x
Anime 9.34% 14.91x
Magic & Games 6.72% 14.58x
Casual & Nintendo Gamers 63.80% 13.52x
Minecraft Video Game Players 7.25% 12.36x
Phone & Computer Game Downloaders 3.58% 11.44x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.87% 11.27x
Drawing & Animation 0.18% 10.97x
Composition Percentage: The overlap percentage between the Xbox Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Xbox Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Xbox Enthusiasts audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male