Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 5.1 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 47.58% 23.50x
Car Enthusiasts 33.40% 20.19x
Pilots 37.74% 19.76x
Pontoon Boat Researchers 35.13% 19.73x
Car Buyers 33.54% 18.47x
Car Collector Enthusiasts 32.71% 18.32x
Aviation Enthusiasts 33.44% 18.03x
Beach House Second Home Owners 31.42% 17.73x
Airstream Enthusiasts 31.48% 17.26x
Market Intelligence Researchers 30.77% 17.20x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is REI.

Location Composition Index
REI 0.01% 1.45x
Chicos 0.05% 1.38x
Ann Taylor 0.02% 1.35x
Talbots 0.03% 1.33x
Jos A. Bank Clothiers 0.04% 1.31x
Ralph Lauren 0.01% 1.27x
Armani 0.02% 1.27x
Tommy Bahama 0.01% 1.23x
Bonobos 0.01% 1.22x
The North Face 0.01% 1.16x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is powerandmotoryacht.com.

Website Composition Index
powerandmotoryacht.com 2.11% 43.61x
sailnet.com 1.30% 43.12x
cruisersforum.com 3.57% 42.98x
boats.com 16.52% 42.94x
sailmagazine.com 2.23% 42.03x
boattrader.com 25.79% 40.65x
sailingscuttlebutt.com 1.51% 39.56x
hodgesmarine.com 1.44% 36.85x
yachtworld.com 10.87% 36.74x
yachtingworld.com 1.35% 35.80x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 30.22% 27.45x
Golf & Boats 0.02% 23.07x
Scuba Diving 0.24% 17.21x
Shipping & Logistics 0.58% 14.56x
Watches & Jewelry 0.01% 14.51x
Assorted Topics (Power Trains, Drones, Web Design) 1.62% 14.20x
Home Improvement Contractor 0.48% 14.18x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.57% 13.34x
Cars, Travel & Food 0.18% 12.98x
Mexico Travel 0.35% 12.95x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male