Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 3.1 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 44.49% 25.77x
Pontoon Boat Researchers 37.12% 21.61x
Pilots 32.88% 20.63x
Car Enthusiasts 31.98% 20.00x
Car Buyers 30.63% 18.60x
Beach House Second Home Owners 28.34% 18.44x
Car Collector Enthusiasts 30.27% 18.09x
Aviation Enthusiasts 30.01% 17.49x
Craft Spirits Enthusiasts 25.54% 16.93x
Private Jet Traveler 31.24% 16.58x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.00x
Ralph Lauren 0.02% 1.96x
Tommy Bahama 0.04% 1.81x
Express Outlets 0.01% 1.72x
Intermix 0.01% 1.68x
Chicos 0.08% 1.63x
Ann Taylor 0.04% 1.59x
J. Crew 0.06% 1.56x
Kate Spade 0.03% 1.53x
The North Face 0.04% 1.50x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is sailnet.com.

Website Composition Index
sailnet.com 2.08% 104.86x
powerandmotoryacht.com 2.75% 101.80x
cruisersforum.com 2.60% 101.59x
boats.com 20.64% 99.41x
boatus.com 2.21% 99.05x
sailmagazine.com 2.78% 98.47x
woodenboat.com 1.13% 91.84x
cruisingworld.com 2.65% 90.71x
yachtingmagazine.com 1.02% 87.95x
yachtworld.com 15.68% 87.03x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 42.50% 32.03x
Golf & Boats 0.05% 27.96x
Scuba Diving 0.56% 22.53x
Home Improvement Contractor 2.63% 15.61x
Watches & Jewelry 0.03% 15.40x
Shipping & Logistics 1.13% 14.74x
Fishing 7.38% 14.29x
Mexico Travel 1.11% 13.84x
Private Aviation 5.97% 13.44x
Motorcycle Racing Researchers 0.76% 13.26x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male