Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 1.9 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Scuba Diving Enthusiasts.

Interest Composition Index
Scuba Diving Enthusiasts 16.70% 30.90x
Beach House Second Home Owners 30.58% 30.24x
Gas Discount Researchers 7.97% 29.20x
Luxury Second Home Owners 8.57% 28.78x
Keto Recipe Researchers 12.15% 28.75x
Winter Sports Destination Seekers 10.18% 27.91x
Outdoors Enthusiasts 23.34% 27.36x
Sporting Goods Shoppers 26.46% 26.59x
Nature and Outdoors Book Readers 10.94% 26.55x
Car Enthusiasts 21.45% 26.17x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.01% 0.93x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is yachtingmonthly.com.

Website Composition Index
yachtingmonthly.com 2.39% 80.28x
cruisingworld.com 2.04% 75.87x
lifeofsailing.com 1.87% 75.65x
abandonedamerica.us 1.23% 71.86x
sailnet.com 1.24% 66.60x
cruisersforum.com 3.43% 63.36x
sailmagazine.com 1.45% 60.02x
passagemaker.com 1.10% 58.52x
mby.com 2.41% 58.52x
yachtingworld.com 2.13% 56.07x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.09% 28.68x
Boating & Yachts 18.38% 19.76x
Action Sports 0.13% 19.08x
Vancouver British Columbia Research Cluster 1.29% 18.86x
Shipping & Logistics 0.12% 16.80x
Survival Guides 0.06% 16.43x
Scuba Diving 0.06% 16.00x
Power Tools 0.57% 15.38x
Low Carb Diets 2.17% 15.32x
Backpacking 1.55% 15.06x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male