Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 41.70% 28.24x
Pontoon Boat Researchers 37.96% 22.37x
Beach House Second Home Owners 20.58% 21.43x
Car Enthusiasts 28.29% 21.33x
Pilots 24.09% 21.00x
Car Buyers 26.41% 19.88x
Car Collector Enthusiasts 28.85% 18.39x
Aviation Enthusiasts 24.26% 17.23x
Electric Vehicle Shoppers 23.60% 17.14x
Market Intelligence Researchers 19.05% 16.90x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.12x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is galatiyachts.com.

Website Composition Index
galatiyachts.com 1.15% 65.02x
cruisingworld.com 2.83% 60.92x
powerandmotoryacht.com 4.08% 60.46x
sailmagazine.com 3.27% 58.73x
boats.com 25.66% 58.26x
sailnet.com 1.97% 57.19x
cruisersforum.com 5.97% 54.25x
yachtingmagazine.com 1.19% 53.88x
tradeonlytoday.com 1.53% 49.48x
boattrader.com 45.93% 49.31x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 37.98% 32.41x
Mexico Travel 0.08% 18.49x
Assorted Topics (Power Trains, Drones, Web Design) 0.53% 17.93x
Auctions & Repossessions 0.14% 17.88x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.54% 15.24x
Yard Structures 0.17% 13.86x
Cigars 0.02% 13.34x
Hobby Drones & Remote-Controlled Cars 0.12% 13.34x
Electronic Cabling 0.06% 13.17x
Professional Audio Visual 0.04% 13.17x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male