Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 45.81% 32.08x
Pontoon Boat Researchers 39.60% 26.57x
Pilots 33.61% 25.24x
Car Enthusiasts 31.61% 24.52x
Beach House Second Home Owners 29.39% 23.58x
Car Buyers 31.54% 22.86x
Aviation Enthusiasts 30.08% 22.52x
Car Collector Enthusiasts 32.04% 22.38x
Market Intelligence Researchers 27.16% 21.13x
Financial Business Intelligence Researchers 25.01% 21.01x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.56x
Bonobos 0.11% 1.54x
White House Black Market 0.41% 1.40x
Mens Wearhouse 0.53% 1.29x
Johnston and Murphy 0.55% 1.28x
REI 0.02% 1.15x
Armani 0.02% 1.11x
Columbia 0.01% 1.11x
Lululemon 0.04% 1.09x
Ralph Lauren 0.01% 1.09x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is powerandmotoryacht.com.

Website Composition Index
powerandmotoryacht.com 3.02% 60.33x
sailnet.com 2.12% 59.53x
cruisersforum.com 4.10% 59.07x
cruisingworld.com 2.15% 58.71x
sailmagazine.com 2.86% 58.03x
boats.com 25.22% 56.87x
boatus.com 1.23% 52.68x
mercurymarine.com 1.48% 51.27x
boattrader.com 35.93% 50.77x
yachtworld.com 17.03% 50.43x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 42.54% 27.01x
Golf & Boats 0.04% 25.48x
Scuba Diving 0.38% 16.16x
Watches & Jewelry 0.02% 15.93x
Handyman Tools 0.03% 14.70x
Home Improvement Contractor 1.15% 14.52x
Shipping & Logistics 0.77% 14.48x
Fishing 6.05% 13.56x
Mexico Travel 0.55% 13.26x
Assorted Topics (Power Trains, Drones, Web Design) 1.79% 12.80x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male