Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 40.94% 29.04x
Beach House Second Home Owners 12.09% 23.85x
Pontoon Boat Researchers 35.64% 22.29x
Pilots 16.97% 21.23x
Car Buyers 21.61% 20.37x
Car Enthusiasts 23.82% 18.93x
Car Collector Enthusiasts 22.64% 18.43x
Auto Show Enthusiasts 21.15% 17.87x
Outdoors Enthusiasts 20.83% 17.50x
Airstream Enthusiasts 20.90% 17.32x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.46x
Dressbarn 0.01% 1.24x
Banana Republic 0.01% 1.19x
Carhartt 0.16% 1.11x
Gymboree 0.01% 1.10x
Gap 0.01% 1.07x
LOFT 0.01% 1.05x
Express 0.01% 0.97x
Old Navy 0.02% 0.94x
White House Black Market 0.01% 0.93x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is cruisingworld.com.

Website Composition Index
cruisingworld.com 2.54% 60.81x
powerandmotoryacht.com 2.56% 59.78x
boats.com 22.45% 57.64x
sailmagazine.com 2.28% 56.76x
sailnet.com 2.00% 55.39x
cruisersforum.com 5.66% 55.34x
boatcrazy.com 1.68% 52.83x
yachtingmagazine.com 1.09% 50.43x
boattrader.com 47.47% 47.31x
boattest.com 1.93% 46.99x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 36.79% 33.63x
Assorted Topics (Power Trains, Drones, Web Design) 0.22% 21.21x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.94% 15.92x
Sports - Golf, Hunting, Fishing 0.06% 15.22x
Shipping & Logistics 0.17% 14.59x
Assorted Topics (Elderly, Europe, Viral Media) 0.05% 12.85x
Fishing 2.31% 12.50x
Watches Retail 0.53% 12.07x
Scuba Diving 0.06% 12.05x
Action Sports 0.19% 11.74x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male