Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 41.24% 25.79x
Pilots 29.57% 20.80x
Pontoon Boat Researchers 33.86% 20.11x
Car Enthusiasts 29.54% 20.06x
Car Buyers 28.87% 19.03x
Beach House Second Home Owners 23.28% 18.83x
Car Collector Enthusiasts 29.77% 18.11x
Aviation Enthusiasts 28.84% 18.11x
Market Intelligence Researchers 23.93% 17.20x
RV Shoppers 28.43% 16.96x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.64x
Carhartt 0.16% 1.34x
Old Navy 0.01% 1.07x
Mens Wearhouse 0.01% 0.75x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is powerandmotoryacht.com.

Website Composition Index
powerandmotoryacht.com 2.92% 50.63x
boats.com 20.54% 50.49x
cruisersforum.com 4.68% 49.55x
sailnet.com 1.70% 49.54x
sailmagazine.com 2.91% 48.37x
sailingscuttlebutt.com 1.40% 47.68x
hodgesmarine.com 1.36% 44.20x
boattrader.com 33.59% 44.01x
boatdealers.ca 1.67% 43.72x
yachtingworld.com 1.62% 42.29x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 33.06% 31.68x
Scuba Diving 0.19% 19.12x
Shipping & Logistics 0.47% 16.11x
Assorted Topics (Power Trains, Drones, Web Design) 1.79% 16.10x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 15.10x
Mexico Travel 0.31% 14.85x
Fishing 4.31% 14.84x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.47% 14.11x
Texas Off-Roading 0.07% 13.55x
Clean Energy 1.13% 13.54x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male