Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 3.8 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 39.37% 25.88x
Pontoon Boat Researchers 38.80% 21.76x
Car Enthusiasts 26.01% 18.76x
Pilots 25.06% 18.75x
Car Buyers 26.01% 18.14x
Beach House Second Home Owners 21.48% 18.05x
Car Collector Enthusiasts 26.84% 17.16x
Aviation Enthusiasts 25.00% 16.57x
RV Shoppers 26.20% 16.03x
Airstream Enthusiasts 25.64% 15.86x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is LOFT.

Location Composition Index
LOFT 0.01% 1.51x
Chicos 0.01% 1.36x
Carhartt 0.18% 1.15x
Victoria's Secret 0.01% 0.94x
Mens Wearhouse 0.01% 0.83x
Maurices 0.01% 0.80x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is galatiyachts.com.

Website Composition Index
galatiyachts.com 1.05% 52.80x
powerandmotoryacht.com 3.85% 48.54x
sailnet.com 1.97% 47.50x
cruisersforum.com 4.99% 47.49x
boats.com 30.59% 47.24x
sailmagazine.com 3.73% 46.97x
cruisingworld.com 2.42% 42.30x
yachtworld.com 18.73% 41.38x
westmarine.com 3.60% 40.18x
trawlerforum.com 1.02% 39.90x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 42.84% 30.52x
Scuba Diving 0.11% 16.45x
Shipping & Logistics 0.40% 16.16x
Assorted Topics (Power Trains, Drones, Web Design) 1.58% 14.56x
Fishing 4.34% 14.33x
Mexico Travel 0.23% 14.09x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.29% 13.41x
Auctions & Repossessions 0.49% 12.90x
Clean Energy 0.79% 12.63x
Trucking 4.94% 12.39x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male