Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 44.63% 32.47x
Pilots 32.76% 26.43x
Pontoon Boat Researchers 37.71% 25.92x
Car Enthusiasts 31.35% 25.56x
Beach House Second Home Owners 27.29% 24.14x
Car Buyers 31.00% 23.71x
Aviation Enthusiasts 30.49% 23.42x
Car Collector Enthusiasts 32.12% 23.03x
Financial Business Intelligence Researchers 24.49% 22.42x
Market Intelligence Researchers 27.38% 22.33x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.44x
Carhartt 0.07% 1.42x
Madewell 0.01% 1.36x
Tommy Bahama 0.03% 1.34x
Ann Taylor 0.02% 1.33x
Columbia 0.01% 1.33x
Armani 0.02% 1.31x
Club Monaco 0.01% 1.30x
Talbots 0.03% 1.25x
Bonobos 0.02% 1.22x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is cruisersforum.com.

Website Composition Index
cruisersforum.com 4.75% 70.02x
boats.com 25.39% 68.10x
sailnet.com 1.96% 67.35x
powerandmotoryacht.com 2.91% 64.93x
cruisingworld.com 1.58% 64.36x
boattrader.com 38.11% 63.26x
yachtworld.com 17.53% 61.20x
sailmagazine.com 2.81% 60.66x
boatus.com 1.12% 57.82x
smartmarineguide.com 2.52% 56.75x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 36.29% 29.42x
Golf & Boats 0.03% 25.67x
Scuba Diving 0.31% 16.65x
Watches & Jewelry 0.01% 16.38x
Home Improvement Contractor 0.89% 15.93x
Shipping & Logistics 0.70% 15.73x
Handyman Tools 0.02% 14.86x
Assorted Topics (Power Trains, Drones, Web Design) 1.66% 14.75x
Fishing 5.32% 14.52x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.49% 14.16x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male