Explore the Yachting Enthusiasts Audience
Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Yachting Enthusiasts audience.
INTERESTS
The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.
| Interest | Composition | Index |
| Sailing Enthusiasts | 42.47% | 28.53x |
| Pontoon Boat Researchers | 39.96% | 23.02x |
| Beach House Second Home Owners | 17.99% | 21.75x |
| Car Enthusiasts | 25.06% | 20.64x |
| Pilots | 20.63% | 19.61x |
| Car Buyers | 24.26% | 19.57x |
| Car Collector Enthusiasts | 27.14% | 18.33x |
| Airstream Enthusiasts | 24.85% | 16.86x |
| Aviation Enthusiasts | 22.85% | 16.85x |
| Xtreme Sports Fans | 25.52% | 16.53x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.59x |
| Talbots | 0.02% | 1.47x |
| Chicos | 0.03% | 1.26x |
| Jos A. Bank Clothiers | 0.02% | 1.26x |
| J. Crew | 0.01% | 1.19x |
| Gap | 0.02% | 1.16x |
| Express | 0.02% | 1.16x |
| Mens Wearhouse | 0.03% | 1.16x |
| Carhartt | 0.25% | 1.15x |
| LOFT | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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WEBSITES
The Yachting Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yachting Enthusiasts audience is galatiyachts.com.
| Website | Composition | Index |
| galatiyachts.com | 1.32% | 59.87x |
| powerandmotoryacht.com | 3.11% | 56.75x |
| cruisingworld.com | 2.63% | 56.01x |
| boats.com | 26.79% | 53.79x |
| sailnet.com | 2.19% | 53.14x |
| sailmagazine.com | 2.85% | 52.09x |
| cruisersforum.com | 6.37% | 51.81x |
| yachtingmagazine.com | 1.21% | 48.68x |
| passagemaker.com | 1.53% | 46.40x |
| tradeonlytoday.com | 1.15% | 45.80x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.
| Content Affinity | Composition | Index |
| Boating & Yachts | 43.33% | 30.33x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.44% | 17.43x |
| Sports - Golf, Hunting, Fishing | 0.06% | 15.85x |
| Shipping & Logistics | 0.19% | 15.14x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.46% | 14.47x |
| Amateur Radios | 0.05% | 14.14x |
| Institutional Investing | 0.03% | 13.73x |
| Yard Structures | 0.03% | 13.08x |
| Fishing | 2.44% | 12.49x |
| Mexico Travel | 0.05% | 12.49x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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