Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 42.77% 44.68x
Pontoon Boat Researchers 37.62% 40.17x
Pilots 28.22% 32.96x
Car Enthusiasts 25.85% 32.04x
Beach House Second Home Owners 25.22% 31.10x
Car Buyers 27.30% 29.65x
Car Collector Enthusiasts 27.53% 29.55x
Aviation Enthusiasts 25.02% 29.26x
Outdoors Enthusiasts 27.29% 27.93x
Private Jet Traveler 24.90% 27.45x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.75x
Jos A. Bank Clothiers 0.44% 1.56x
Bonobos 0.08% 1.42x
Ralph Lauren 0.02% 1.38x
Johnston and Murphy 0.18% 1.33x
White House Black Market 0.27% 1.27x
Mens Wearhouse 0.59% 1.27x
Chicos 0.08% 1.25x
Armani 0.05% 1.25x
Talbots 0.05% 1.20x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is sailnet.com.

Website Composition Index
sailnet.com 3.01% 90.50x
powerandmotoryacht.com 4.34% 88.51x
cruisersforum.com 4.76% 86.96x
sailmagazine.com 4.07% 86.76x
woodenboat.com 1.08% 86.04x
boatzez.com 1.01% 84.71x
cruisingworld.com 3.44% 83.72x
boatus.com 2.22% 80.71x
boats.com 36.39% 80.04x
yachtingmagazine.com 1.33% 79.92x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 54.15% 33.45x
Golf & Boats 0.05% 33.00x
Scuba Diving 0.51% 22.09x
Watches & Jewelry 0.03% 19.78x
Home Improvement Contractor 1.81% 17.06x
Shipping & Logistics 0.90% 16.52x
Fishing 7.49% 16.17x
Handyman Tools 0.03% 15.99x
Mexico Travel 0.81% 15.72x
Rural Living 0.15% 15.48x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male