Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 43.37% 25.09x
Pontoon Boat Researchers 41.30% 20.99x
Beach House Second Home Owners 19.52% 18.61x
Car Enthusiasts 26.18% 18.12x
Pilots 22.13% 17.44x
Car Buyers 24.47% 17.13x
Car Collector Enthusiasts 26.73% 16.03x
Electric Vehicle Shoppers 22.45% 14.72x
Getting Off the Grid Travelers 21.10% 14.59x
Automotive News Readers 20.06% 14.50x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.56x
Hollister 0.01% 1.32x
White House Black Market 0.02% 1.29x
Gymboree 0.01% 1.18x
Maurices 0.03% 1.16x
Carhartt 0.20% 1.14x
Chicos 0.02% 1.13x
Jos A. Bank Clothiers 0.01% 1.09x
Mens Wearhouse 0.02% 1.08x
Dressbarn 0.01% 1.05x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is galatiyachts.com.

Website Composition Index
galatiyachts.com 1.22% 57.26x
powerandmotoryacht.com 3.70% 54.06x
cruisingworld.com 2.85% 52.56x
sailmagazine.com 3.08% 52.00x
boats.com 29.36% 51.03x
sailnet.com 2.27% 50.59x
cruisersforum.com 7.02% 48.54x
yachtingmagazine.com 1.20% 45.71x
tradeonlytoday.com 1.42% 43.87x
passagemaker.com 1.68% 43.78x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 44.71% 29.35x
Auctions & Repossessions 0.09% 17.68x
Assorted Topics (Power Trains, Drones, Web Design) 0.47% 17.60x
Mexico Travel 0.09% 16.96x
Shipping & Logistics 0.23% 14.83x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.51% 14.20x
Fishing 2.77% 12.42x
Amateur Radios 0.16% 12.16x
Sports - Golf, Hunting, Fishing 0.07% 12.15x
Hobby Drones & Remote-Controlled Cars 0.08% 11.99x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male