Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 42.85% 30.65x
Car Enthusiasts 28.17% 25.26x
Beach House Second Home Owners 21.33% 24.82x
Pontoon Boat Researchers 39.30% 24.08x
Car Buyers 27.46% 24.07x
Pilots 25.80% 23.82x
Car Collector Enthusiasts 29.44% 21.20x
Airstream Enthusiasts 28.52% 20.46x
Aviation Enthusiasts 27.50% 20.19x
Personal Stock Portfolio Managers 20.02% 20.11x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.44x
Banana Republic 0.01% 1.33x
Dressbarn 0.01% 1.29x
Carhartt 0.14% 1.18x
White House Black Market 0.01% 1.10x
Mens Wearhouse 0.01% 1.06x
Express 0.01% 1.04x
Old Navy 0.01% 0.92x
Victoria's Secret 0.02% 0.90x
Maurices 0.01% 0.85x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is galatiyachts.com.

Website Composition Index
galatiyachts.com 1.03% 62.77x
powerandmotoryacht.com 3.22% 59.14x
cruisingworld.com 2.47% 58.89x
sailmagazine.com 2.96% 57.48x
boats.com 22.06% 56.77x
sailnet.com 1.66% 56.59x
cruisersforum.com 4.53% 54.94x
yachtingmagazine.com 1.02% 51.79x
westmarine.com 1.05% 51.26x
boattrader.com 40.76% 50.22x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 34.65% 35.38x
Auctions & Repossessions 0.25% 20.09x
Mexico Travel 0.11% 19.81x
Assorted Topics (Power Trains, Drones, Web Design) 0.94% 18.44x
Shipping & Logistics 0.24% 16.98x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.82% 16.52x
Hobby Drones & Remote-Controlled Cars 0.20% 16.24x
Clean Energy 0.42% 15.87x
Yard Structures 0.37% 15.30x
Franchising 0.03% 15.24x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male