Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 1.5 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Beach House Second Home Owners.

Interest Composition Index
Beach House Second Home Owners 12.61% 41.83x
Eco-Conscious Consumers 9.71% 30.67x
Sailing Enthusiasts 41.87% 29.00x
Winter Sports Destination Seekers 14.91% 25.92x
Outdoors Enthusiasts 28.52% 25.76x
Car Buyers 26.63% 25.15x
Luxury Second Home Owners 13.53% 24.88x
Car Enthusiasts 27.34% 24.34x
Keto Recipe Researchers 15.04% 24.12x
Luxury Retail Researchers 9.37% 23.91x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.93x
Talbots 0.02% 1.63x
Lululemon 0.01% 1.59x
Chicos 0.02% 1.44x
LOFT 0.01% 1.36x
Mens Wearhouse 0.01% 1.33x
Aeropostale 0.02% 1.23x
Zumiez 0.02% 1.18x
Express 0.02% 1.13x
White House Black Market 0.01% 1.12x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is yachtingmonthly.com.

Website Composition Index
yachtingmonthly.com 2.55% 95.47x
cruisingworld.com 3.30% 89.97x
lifeofsailing.com 3.25% 87.30x
sailnet.com 2.27% 76.36x
sailmagazine.com 2.40% 75.12x
passagemaker.com 1.85% 71.92x
yachtingmagazine.com 1.31% 71.62x
improvesailing.com 1.69% 70.66x
cruisersforum.com 5.91% 69.64x
abandonedamerica.us 1.52% 69.19x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.21% 32.13x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.95% 20.23x
Boating & Yachts 25.51% 19.94x
Action Sports 0.21% 19.93x
Vancouver British Columbia Research Cluster 1.77% 17.58x
Low Carb Diets 2.88% 16.66x
Power Tools 0.78% 15.42x
Shipping & Logistics 0.14% 15.21x
Winter Sports & Gear 0.12% 14.99x
Backpacking 2.40% 14.63x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male