Explore the Yachting Enthusiasts Audience
Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Yachting Enthusiasts audience.
INTERESTS
The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.
| Interest | Composition | Index |
| Sailing Enthusiasts | 43.79% | 28.20x |
| Pilots | 31.40% | 21.40x |
| Car Enthusiasts | 31.05% | 20.36x |
| Car Buyers | 29.18% | 19.25x |
| Beach House Second Home Owners | 26.77% | 19.08x |
| Car Collector Enthusiasts | 30.15% | 18.67x |
| Private Jet Traveler | 28.71% | 18.35x |
| Aviation Enthusiasts | 30.25% | 17.16x |
| Auto Repair Researchers | 25.89% | 16.46x |
| Kitchen Appliance Shoppers | 25.70% | 16.34x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 2.01x |
| Tommy Bahama | 0.04% | 1.51x |
| Ralph Lauren | 0.01% | 1.47x |
| Intermix | 0.01% | 1.46x |
| Lorna Jane | 0.01% | 1.42x |
| J. Crew | 0.04% | 1.37x |
| Hugo Boss | 0.02% | 1.31x |
| Kate Spade | 0.02% | 1.29x |
| Chicos | 0.06% | 1.28x |
| The North Face | 0.03% | 1.26x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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WEBSITES
The Yachting Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yachting Enthusiasts audience is cruisersforum.com.
| Website | Composition | Index |
| cruisersforum.com | 2.53% | 99.99x |
| sailnet.com | 2.42% | 99.97x |
| cruisingworld.com | 2.89% | 98.62x |
| boats.com | 20.07% | 98.10x |
| powerandmotoryacht.com | 2.77% | 98.05x |
| sailmagazine.com | 2.87% | 95.60x |
| boatus.com | 3.02% | 93.11x |
| boatzez.com | 1.07% | 87.59x |
| marlinmag.com | 1.01% | 87.11x |
| woodenboat.com | 1.28% | 83.84x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.
| Content Affinity | Composition | Index |
| Boating & Yachts | 45.01% | 31.83x |
| Golf & Boats | 0.06% | 28.71x |
| Scuba Diving | 0.74% | 23.21x |
| Watches & Jewelry | 0.03% | 15.50x |
| Shipping & Logistics | 1.21% | 14.39x |
| Home Improvement Contractor | 3.10% | 14.38x |
| Fishing | 8.22% | 14.05x |
| Mexico Travel | 1.24% | 13.72x |
| Private Aviation | 6.02% | 13.60x |
| Handyman Tools | 0.05% | 13.12x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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