Explore the Yachting Enthusiasts Audience
Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Yachting Enthusiasts audience.
INTERESTS
The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.
| Interest | Composition | Index |
| Sailing Enthusiasts | 44.28% | 50.71x |
| Pontoon Boat Researchers | 38.10% | 43.38x |
| Pilots | 29.98% | 38.03x |
| Car Enthusiasts | 27.68% | 36.60x |
| Beach House Second Home Owners | 26.35% | 34.87x |
| Car Buyers | 28.40% | 34.19x |
| Aviation Enthusiasts | 26.55% | 33.21x |
| Car Collector Enthusiasts | 29.71% | 32.89x |
| Private Jet Traveler | 26.66% | 31.17x |
| Model Aircraft and Rocket Hobbyists | 27.73% | 30.89x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.03% | 1.82x |
| Ann Taylor | 0.02% | 1.80x |
| Patagonia | 0.03% | 1.70x |
| Saint Laurent Paris | 0.01% | 1.54x |
| Jos A. Bank Clothiers | 0.35% | 1.48x |
| Chicos | 0.05% | 1.47x |
| The North Face | 0.02% | 1.44x |
| Bonobos | 0.04% | 1.43x |
| Armani | 0.04% | 1.41x |
| Brooks Brothers | 0.04% | 1.34x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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WEBSITES
The Yachting Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yachting Enthusiasts audience is sailnet.com.
| Website | Composition | Index |
| sailnet.com | 2.46% | 86.30x |
| powerandmotoryacht.com | 3.13% | 85.77x |
| cruisersforum.com | 3.51% | 82.38x |
| sailmagazine.com | 3.32% | 81.97x |
| boatus.com | 2.06% | 79.46x |
| boats.com | 27.62% | 79.16x |
| woodenboat.com | 1.12% | 78.35x |
| boatdealers.ca | 1.12% | 75.81x |
| yachtingmagazine.com | 1.13% | 73.86x |
| cruisingworld.com | 3.32% | 71.15x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.
| Content Affinity | Composition | Index |
| Boating & Yachts | 50.18% | 38.19x |
| Golf & Boats | 0.05% | 35.43x |
| Scuba Diving | 0.48% | 24.46x |
| Watches & Jewelry | 0.03% | 19.93x |
| Home Improvement Contractor | 2.10% | 18.92x |
| Shipping & Logistics | 1.03% | 18.46x |
| Fishing | 7.38% | 17.43x |
| Handyman Tools | 0.04% | 17.35x |
| Mexico Travel | 0.93% | 17.25x |
| Rural Living | 0.16% | 17.07x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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