Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 44.68% 28.13x
Pilots 30.40% 20.73x
Car Enthusiasts 30.62% 19.54x
Beach House Second Home Owners 26.24% 19.13x
Car Buyers 29.27% 18.47x
Car Collector Enthusiasts 29.63% 18.25x
Private Jet Traveler 28.73% 17.53x
Aviation Enthusiasts 22.97% 17.12x
Outdoors Enthusiasts 31.24% 15.97x
Auto Repair Researchers 26.01% 15.76x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.61x
Lorna Jane 0.01% 1.50x
Chicos 0.06% 1.50x
LL Bean 0.00% 1.39x
Ann Taylor 0.02% 1.38x
Patagonia 0.01% 1.35x
Ralph Lauren 0.01% 1.33x
Talbots 0.05% 1.32x
Gymboree 0.03% 1.31x
Intermix 0.01% 1.27x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is denisonyachtsales.com.

Website Composition Index
denisonyachtsales.com 0.37% 127.70x
boatquest.com 0.25% 124.21x
oceanlist.com 0.31% 122.07x
yachthub.com 0.32% 121.97x
murrayyachtsales.com 0.28% 117.50x
boatingbay.com 0.29% 115.77x
sarasotayacht.com 1.06% 115.13x
boatbuys.com 0.26% 114.98x
boatshop24.com 0.70% 113.92x
yachtauctions.com 0.59% 113.40x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 49.58% 32.30x
Golf & Boats 0.07% 30.89x
Scuba Diving 0.93% 22.11x
Fishing 8.64% 14.13x
Shipping & Logistics 1.25% 13.92x
Watches & Jewelry 0.03% 13.83x
Home Improvement Contractor 3.35% 13.81x
Private Aviation 5.79% 13.27x
Mexico Travel 1.31% 13.00x
Rural Living 0.20% 12.74x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age and income brackets.
Age
55-64
Income
Over $250,000