Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 42.47% 28.53x
Pontoon Boat Researchers 39.96% 23.02x
Beach House Second Home Owners 17.99% 21.75x
Car Enthusiasts 25.06% 20.64x
Pilots 20.63% 19.61x
Car Buyers 24.26% 19.57x
Car Collector Enthusiasts 27.14% 18.33x
Airstream Enthusiasts 24.85% 16.86x
Aviation Enthusiasts 22.85% 16.85x
Xtreme Sports Fans 25.52% 16.53x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.59x
Talbots 0.02% 1.47x
Chicos 0.03% 1.26x
Jos A. Bank Clothiers 0.02% 1.26x
J. Crew 0.01% 1.19x
Gap 0.02% 1.16x
Express 0.02% 1.16x
Mens Wearhouse 0.03% 1.16x
Carhartt 0.25% 1.15x
LOFT 0.02% 1.02x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is galatiyachts.com.

Website Composition Index
galatiyachts.com 1.32% 59.87x
powerandmotoryacht.com 3.11% 56.75x
cruisingworld.com 2.63% 56.01x
boats.com 26.79% 53.79x
sailnet.com 2.19% 53.14x
sailmagazine.com 2.85% 52.09x
cruisersforum.com 6.37% 51.81x
yachtingmagazine.com 1.21% 48.68x
passagemaker.com 1.53% 46.40x
tradeonlytoday.com 1.15% 45.80x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 43.33% 30.33x
Assorted Topics (Power Trains, Drones, Web Design) 0.44% 17.43x
Sports - Golf, Hunting, Fishing 0.06% 15.85x
Shipping & Logistics 0.19% 15.14x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.46% 14.47x
Amateur Radios 0.05% 14.14x
Institutional Investing 0.03% 13.73x
Yard Structures 0.03% 13.08x
Fishing 2.44% 12.49x
Mexico Travel 0.05% 12.49x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male