Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 41.31% 22.07x
Pontoon Boat Researchers 41.74% 19.59x
Car Enthusiasts 27.92% 16.33x
Car Buyers 27.24% 15.92x
Pilots 25.20% 15.70x
Beach House Second Home Owners 23.81% 15.54x
Car Collector Enthusiasts 27.53% 14.86x
Aviation Enthusiasts 24.03% 14.52x
Xtreme Sports Fans 27.91% 14.36x
Airstream Enthusiasts 26.56% 14.15x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.71x
Talbots 0.01% 1.57x
Jos A. Bank Clothiers 0.01% 1.41x
Dressbarn 0.01% 1.35x
Gap 0.01% 1.35x
White House Black Market 0.01% 1.26x
Chicos 0.01% 1.23x
Banana Republic 0.01% 1.21x
Mens Wearhouse 0.02% 1.14x
Carhartt 0.19% 1.13x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is galatiyachts.com.

Website Composition Index
galatiyachts.com 1.22% 46.68x
powerandmotoryacht.com 3.96% 43.62x
cruisingworld.com 2.30% 42.49x
sailmagazine.com 3.59% 42.42x
cruisersforum.com 4.61% 42.13x
boats.com 29.00% 42.04x
sailnet.com 1.85% 41.98x
yachtingmagazine.com 1.06% 37.91x
yachtworld.com 18.60% 36.63x
yachtingworld.com 2.09% 36.18x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 45.70% 25.75x
Scuba Diving 0.07% 14.73x
Assorted Topics (Power Trains, Drones, Web Design) 1.54% 13.49x
Mexico Travel 0.18% 13.09x
Shipping & Logistics 0.31% 13.07x
Fishing 4.14% 11.84x
Auctions & Repossessions 0.35% 11.75x
General Interest 0.06% 11.16x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.35% 11.14x
Clean Energy 0.64% 10.78x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male