Explore the Yachting Enthusiasts Audience
Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Yachting Enthusiasts audience.
INTERESTS
The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.
| Interest | Composition | Index |
| Sailing Enthusiasts | 42.77% | 44.68x |
| Pontoon Boat Researchers | 37.62% | 40.17x |
| Pilots | 28.22% | 32.96x |
| Car Enthusiasts | 25.85% | 32.04x |
| Beach House Second Home Owners | 25.22% | 31.10x |
| Car Buyers | 27.30% | 29.65x |
| Car Collector Enthusiasts | 27.53% | 29.55x |
| Aviation Enthusiasts | 25.02% | 29.26x |
| Outdoors Enthusiasts | 27.29% | 27.93x |
| Private Jet Traveler | 24.90% | 27.45x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.75x |
| Jos A. Bank Clothiers | 0.44% | 1.56x |
| Bonobos | 0.08% | 1.42x |
| Ralph Lauren | 0.02% | 1.38x |
| Johnston and Murphy | 0.18% | 1.33x |
| White House Black Market | 0.27% | 1.27x |
| Mens Wearhouse | 0.59% | 1.27x |
| Chicos | 0.08% | 1.25x |
| Armani | 0.05% | 1.25x |
| Talbots | 0.05% | 1.20x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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WEBSITES
The Yachting Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yachting Enthusiasts audience is sailnet.com.
| Website | Composition | Index |
| sailnet.com | 3.01% | 90.50x |
| powerandmotoryacht.com | 4.34% | 88.51x |
| cruisersforum.com | 4.76% | 86.96x |
| sailmagazine.com | 4.07% | 86.76x |
| woodenboat.com | 1.08% | 86.04x |
| boatzez.com | 1.01% | 84.71x |
| cruisingworld.com | 3.44% | 83.72x |
| boatus.com | 2.22% | 80.71x |
| boats.com | 36.39% | 80.04x |
| yachtingmagazine.com | 1.33% | 79.92x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.
| Content Affinity | Composition | Index |
| Boating & Yachts | 54.15% | 33.45x |
| Golf & Boats | 0.05% | 33.00x |
| Scuba Diving | 0.51% | 22.09x |
| Watches & Jewelry | 0.03% | 19.78x |
| Home Improvement Contractor | 1.81% | 17.06x |
| Shipping & Logistics | 0.90% | 16.52x |
| Fishing | 7.49% | 16.17x |
| Handyman Tools | 0.03% | 15.99x |
| Mexico Travel | 0.81% | 15.72x |
| Rural Living | 0.15% | 15.48x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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