Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 43.79% 28.20x
Pilots 31.40% 21.40x
Car Enthusiasts 31.05% 20.36x
Car Buyers 29.18% 19.25x
Beach House Second Home Owners 26.77% 19.08x
Car Collector Enthusiasts 30.15% 18.67x
Private Jet Traveler 28.71% 18.35x
Aviation Enthusiasts 30.25% 17.16x
Auto Repair Researchers 25.89% 16.46x
Kitchen Appliance Shoppers 25.70% 16.34x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.01x
Tommy Bahama 0.04% 1.51x
Ralph Lauren 0.01% 1.47x
Intermix 0.01% 1.46x
Lorna Jane 0.01% 1.42x
J. Crew 0.04% 1.37x
Hugo Boss 0.02% 1.31x
Kate Spade 0.02% 1.29x
Chicos 0.06% 1.28x
The North Face 0.03% 1.26x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is cruisersforum.com.

Website Composition Index
cruisersforum.com 2.53% 99.99x
sailnet.com 2.42% 99.97x
cruisingworld.com 2.89% 98.62x
boats.com 20.07% 98.10x
powerandmotoryacht.com 2.77% 98.05x
sailmagazine.com 2.87% 95.60x
boatus.com 3.02% 93.11x
boatzez.com 1.07% 87.59x
marlinmag.com 1.01% 87.11x
woodenboat.com 1.28% 83.84x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 45.01% 31.83x
Golf & Boats 0.06% 28.71x
Scuba Diving 0.74% 23.21x
Watches & Jewelry 0.03% 15.50x
Shipping & Logistics 1.21% 14.39x
Home Improvement Contractor 3.10% 14.38x
Fishing 8.22% 14.05x
Mexico Travel 1.24% 13.72x
Private Aviation 6.02% 13.60x
Handyman Tools 0.05% 13.12x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male