Explore the Yachting Enthusiasts Audience
Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Yachting Enthusiasts audience.
INTERESTS
The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.
| Interest | Composition | Index |
| Sailing Enthusiasts | 44.68% | 28.13x |
| Pilots | 30.40% | 20.73x |
| Car Enthusiasts | 30.62% | 19.54x |
| Beach House Second Home Owners | 26.24% | 19.13x |
| Car Buyers | 29.27% | 18.47x |
| Car Collector Enthusiasts | 29.63% | 18.25x |
| Private Jet Traveler | 28.73% | 17.53x |
| Aviation Enthusiasts | 22.97% | 17.12x |
| Outdoors Enthusiasts | 31.24% | 15.97x |
| Auto Repair Researchers | 26.01% | 15.76x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.03% | 1.61x |
| Lorna Jane | 0.01% | 1.50x |
| Chicos | 0.06% | 1.50x |
| LL Bean | 0.00% | 1.39x |
| Ann Taylor | 0.02% | 1.38x |
| Patagonia | 0.01% | 1.35x |
| Ralph Lauren | 0.01% | 1.33x |
| Talbots | 0.05% | 1.32x |
| Gymboree | 0.03% | 1.31x |
| Intermix | 0.01% | 1.27x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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WEBSITES
The Yachting Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yachting Enthusiasts audience is denisonyachtsales.com.
| Website | Composition | Index |
| denisonyachtsales.com | 0.37% | 127.70x |
| boatquest.com | 0.25% | 124.21x |
| oceanlist.com | 0.31% | 122.07x |
| yachthub.com | 0.32% | 121.97x |
| murrayyachtsales.com | 0.28% | 117.50x |
| boatingbay.com | 0.29% | 115.77x |
| sarasotayacht.com | 1.06% | 115.13x |
| boatbuys.com | 0.26% | 114.98x |
| boatshop24.com | 0.70% | 113.92x |
| yachtauctions.com | 0.59% | 113.40x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.
| Content Affinity | Composition | Index |
| Boating & Yachts | 49.58% | 32.30x |
| Golf & Boats | 0.07% | 30.89x |
| Scuba Diving | 0.93% | 22.11x |
| Fishing | 8.64% | 14.13x |
| Shipping & Logistics | 1.25% | 13.92x |
| Watches & Jewelry | 0.03% | 13.83x |
| Home Improvement Contractor | 3.35% | 13.81x |
| Private Aviation | 5.79% | 13.27x |
| Mexico Travel | 1.31% | 13.00x |
| Rural Living | 0.20% | 12.74x |
Composition Percentage:
The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Yachting Enthusiasts audience resonates most for the following age and income brackets.
Age
55-64
Income
Over $250,000
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