Dstillery Audiences

YACHTING ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Yachting Enthusiasts Audience

Below you'll find more information about the Yachting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Yachting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Yachting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yachting Enthusiasts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 44.28% 50.71x
Pontoon Boat Researchers 38.10% 43.38x
Pilots 29.98% 38.03x
Car Enthusiasts 27.68% 36.60x
Beach House Second Home Owners 26.35% 34.87x
Car Buyers 28.40% 34.19x
Aviation Enthusiasts 26.55% 33.21x
Car Collector Enthusiasts 29.71% 32.89x
Private Jet Traveler 26.66% 31.17x
Model Aircraft and Rocket Hobbyists 27.73% 30.89x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yachting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yachting Enthusiasts audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.82x
Ann Taylor 0.02% 1.80x
Patagonia 0.03% 1.70x
Saint Laurent Paris 0.01% 1.54x
Jos A. Bank Clothiers 0.35% 1.48x
Chicos 0.05% 1.47x
The North Face 0.02% 1.44x
Bonobos 0.04% 1.43x
Armani 0.04% 1.41x
Brooks Brothers 0.04% 1.34x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Location attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yachting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yachting Enthusiasts audience is sailnet.com.

Website Composition Index
sailnet.com 2.46% 86.30x
powerandmotoryacht.com 3.13% 85.77x
cruisersforum.com 3.51% 82.38x
sailmagazine.com 3.32% 81.97x
boatus.com 2.06% 79.46x
boats.com 27.62% 79.16x
woodenboat.com 1.12% 78.35x
boatdealers.ca 1.12% 75.81x
yachtingmagazine.com 1.13% 73.86x
cruisingworld.com 3.32% 71.15x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Web attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yachting Enthusiasts audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 50.18% 38.19x
Golf & Boats 0.05% 35.43x
Scuba Diving 0.48% 24.46x
Watches & Jewelry 0.03% 19.93x
Home Improvement Contractor 2.10% 18.92x
Shipping & Logistics 1.03% 18.46x
Fishing 7.38% 17.43x
Handyman Tools 0.04% 17.35x
Mexico Travel 0.93% 17.25x
Rural Living 0.16% 17.07x
Composition Percentage: The overlap percentage between the Yachting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Yachting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yachting Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male