YALE UNIVERSITY FANS

Audience Size: 3.6 Million Devices

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Explore the Yale University Fans Audience

Below you'll find more information about the Yale University Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Yale University Fans audience.

INTERESTS

The Yale University Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yale University Fans audience is Harvard University Fans.

Interest	Composition	Index
Harvard University Fans	57.76%	26.15x
College Students	49.47%	24.40x
College Professors	49.69%	23.18x
Liberal Think Tank Readers	45.19%	22.76x
Occupy Movement Supporters	39.37%	22.39x
Executive and C-Suite	33.49%	20.92x
Environmental Activists	39.30%	19.17x
Australia Trip Planners	37.16%	19.13x
Readers of Japanese Content	29.91%	19.07x
Boston Trip Planners	30.79%	18.98x

Composition Percentage: The overlap percentage between the Yale University Fans audience and the Interest attribute.

Index: A comparison of the Yale University Fans audience to the internet population.

APPAREL RETAILERS

The Yale University Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yale University Fans audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.02%	2.40x
American Apparel	0.05%	2.25x
Armani	0.03%	2.10x
Uniqlo	0.02%	2.02x
Free People	0.02%	1.95x
Intermix	0.01%	1.94x
Ann Taylor	0.03%	1.92x
Urban Outfitters	0.06%	1.76x
Zara	0.03%	1.72x
Banana Republic	0.05%	1.63x

Composition Percentage: The overlap percentage between the Yale University Fans audience and the Location attribute.

Index: A comparison of the Yale University Fans audience to the internet population.

WEBSITES

The Yale University Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yale University Fans audience is ivyleague.com.

Website	Composition	Index
ivyleague.com	0.02%	55.44x
perseusacademic.com	0.01%	51.57x
andover.edu	0.04%	49.52x
law.georgetown.edu	0.03%	49.44x
fairfieldprep.org	0.02%	49.38x
brownbears.com	0.91%	48.26x
fpcnh.org	0.01%	48.18x
canaan.com	0.02%	48.16x
davispolk.com	0.01%	48.14x
browndailyherald.com	0.02%	48.12x

Composition Percentage: The overlap percentage between the Yale University Fans audience and the Web attribute.

Index: A comparison of the Yale University Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yale University Fans audience is Philanthropy - Nonprofits.

Content Affinity	Composition	Index
Philanthropy - Nonprofits	2.74%	23.11x
New England & Ivy League Sports	7.50%	21.02x
University Press	13.07%	19.99x
Institutional Investing	3.58%	19.96x
Social & Demographic Trends	6.54%	19.81x
MBA Education	13.42%	19.61x
Illinois College Sports	0.49%	17.98x
Art News & Products	3.78%	17.63x
Law School Research Cluster	1.53%	17.59x
International Development & Health	3.43%	17.41x

Composition Percentage: The overlap percentage between the Yale University Fans audience and the Content Affinity attribute.

Index: A comparison of the Yale University Fans audience to the internet population.

DEMOGRAPHICS

The Yale University Fans audience resonates most for the following age and income brackets.

Age

45-54

Income

$150,000-$249,999