Dstillery Audiences

YOGIS

Audience Size: 2.1 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 56.17% 63.51x
Women's Fitness Enthusiasts 55.98% 63.21x
Wellness Enthusiasts 51.30% 54.80x
Home Custom Bedroom Decorators 41.19% 52.03x
Custom Home Lighting Shoppers 41.20% 52.03x
Home Design Enthusiasts 46.35% 51.39x
Healthy Eaters 48.60% 50.51x
Indoor Cycling & Spinning Enthusiasts 45.16% 50.02x
Women's Fashion Magazine Readers 46.90% 49.35x
Women’s Lifestyle Blogs Researchers 44.82% 49.30x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.05x
Victoria's Secret 0.01% 1.04x
Maurices 0.01% 0.94x
Carhartt 0.08% 0.93x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is chopra.com.

Website Composition Index
chopra.com 2.19% 60.64x
manrepeller.com 7.66% 47.39x
whfoods.com 1.08% 45.12x
misskyra.com 1.00% 45.06x
auntyflo.com 1.76% 43.20x
yogajournal.com 12.30% 42.81x
fitnessmagazine.com 1.82% 41.64x
gaia.com 1.02% 41.41x
plantbasednews.org 1.70% 40.17x
goop.com 1.32% 39.28x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 3.03% 39.67x
Paleo & Keto Diet Enthusiasts 2.79% 31.45x
Natural Diet & Supplement Researchers 1.32% 31.00x
Holistic Medicine 0.15% 30.85x
Reproductive Health 0.37% 27.19x
Assorted Topics (Television, Origami, Men's Health) 1.64% 27.09x
Organic Beauty & Skincare Products 0.58% 26.70x
Homeschooling 0.14% 25.76x
Dermatology 0.43% 25.36x
Travel, Food, Fashion & Fitness 4.28% 24.69x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female