Dstillery Audiences

YOGIS

Audience Size: 3.1 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 60.74% 44.22x
Women's Fitness Enthusiasts 60.00% 43.38x
Home Custom Bedroom Decorators 47.71% 37.53x
Custom Home Lighting Shoppers 47.71% 37.53x
Home Design Enthusiasts 50.92% 37.21x
Healthy Eaters 51.32% 37.12x
Indoor Cycling & Spinning Enthusiasts 49.77% 37.05x
Luxury Fitness Shoppers 48.23% 36.36x
Luxury Athletic Footwear Shoppers 48.23% 36.36x
Nutrition Conscious Eaters 49.49% 36.06x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is H&M.

Location Composition Index
H&M 0.01% 1.51x
Mens Wearhouse 0.06% 1.33x
White House Black Market 0.01% 1.29x
Aeropostale 0.01% 1.14x
Gap 0.01% 1.10x
Victoria's Secret 0.03% 1.10x
Chicos 0.01% 1.08x
Old Navy 0.02% 1.07x
Banana Republic 0.01% 1.07x
LOFT 0.01% 1.06x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is xojane.com.

Website Composition Index
xojane.com 1.39% 39.11x
consciouslifestylemag.com 1.06% 39.02x
lifespa.com 1.14% 37.26x
truthinaging.com 1.28% 33.53x
healingcrystals.com 1.74% 33.45x
yogajournal.com 14.76% 33.26x
naturalhealthyconcepts.com 1.06% 32.57x
siobeauty.com 1.44% 32.52x
gurl.com 1.63% 31.99x
psychalive.org 1.97% 31.77x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 5.42% 28.97x
Natural Diet & Supplement Researchers 3.74% 25.02x
Paleo & Keto Diet Enthusiasts 7.46% 24.83x
Organic Beauty & Skincare Products 2.15% 24.07x
Dermatology 2.29% 23.19x
Travel, Food, Fashion & Fitness 4.98% 23.10x
Holistic Medicine 0.54% 23.03x
Reproductive Health 1.81% 21.46x
Vegans & Animal Welfare 3.16% 21.34x
Assorted Topics (Television, Origami, Men's Health) 2.26% 21.30x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female