Explore the Yogis Audience
Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Yogis audience.
INTERESTS
The Yogis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yogis audience is Women's Health Researchers.
| Interest | Composition | Index |
| Women's Health Researchers | 57.12% | 51.57x |
| Women's Fitness Enthusiasts | 57.62% | 51.23x |
| Wellness Enthusiasts | 51.15% | 44.37x |
| Home Custom Bedroom Decorators | 39.71% | 43.06x |
| Custom Home Lighting Shoppers | 39.71% | 43.06x |
| Home Design Enthusiasts | 44.91% | 42.81x |
| Women’s Lifestyle Blogs Researchers | 45.37% | 42.05x |
| Nutrition Conscious Eaters | 46.23% | 40.71x |
| Grandparents | 48.26% | 40.58x |
| Women's Fashion Magazine Readers | 46.34% | 40.38x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
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APPAREL RETAILERS
The Yogis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yogis audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.01% | 1.71x |
| Dressbarn | 0.01% | 1.46x |
| American Eagle Outfitters | 0.01% | 1.12x |
| Chicos | 0.01% | 1.00x |
| White House Black Market | 0.01% | 0.94x |
| Carhartt | 0.12% | 0.93x |
| Mens Wearhouse | 0.01% | 0.93x |
| LOFT | 0.01% | 0.92x |
| Express | 0.01% | 0.90x |
| Buckle | 0.01% | 0.89x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
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WEBSITES
The Yogis audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yogis audience is chopra.com.
| Website | Composition | Index |
| chopra.com | 1.03% | 66.05x |
| manrepeller.com | 3.91% | 53.12x |
| yogajournal.com | 11.18% | 43.48x |
| healthlinkbc.ca | 1.10% | 42.91x |
| thefinancialdiet.com | 1.36% | 38.01x |
| kraftcanada.com | 1.11% | 36.52x |
| styleatacertainage.com | 2.18% | 36.47x |
| conscienhealth.org | 1.03% | 36.44x |
| vegetariantimes.com | 2.13% | 35.72x |
| curiosity.com | 1.12% | 34.26x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.
| Content Affinity | Composition | Index |
| Yoga & Meditation | 1.82% | 34.69x |
| Canadian Seniors Real Estate Research Cluster | 0.15% | 27.93x |
| Natural Diet & Supplement Researchers | 0.83% | 27.64x |
| Paleo & Keto Diet Enthusiasts | 1.77% | 26.31x |
| Canada Shopping - General Commerce | 0.61% | 25.15x |
| Vegans & Animal Welfare | 1.12% | 25.11x |
| London Tourism & Events | 0.07% | 24.21x |
| Reproductive Health | 0.22% | 23.93x |
| Perfume, Makeup & Cosmetics | 0.50% | 23.37x |
| Travel, Food, Fashion & Fitness | 4.21% | 23.20x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
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DEMOGRAPHICS
The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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