Dstillery Audiences

YOGIS

Audience Size: 3.8 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 58.98% 49.01x
Women's Health Researchers 61.08% 48.90x
Home Custom Bedroom Decorators 47.21% 43.74x
Custom Home Lighting Shoppers 47.20% 43.69x
Luxury Fitness Shoppers 51.58% 43.09x
Luxury Athletic Footwear Shoppers 51.58% 43.09x
Indoor Cycling & Spinning Enthusiasts 49.20% 42.67x
Trendy Shoe Shoppers 50.81% 42.41x
Healthy Eaters 53.20% 42.31x
Home Design Enthusiasts 51.39% 42.21x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.61x
Madewell 0.02% 1.52x
Bonobos 0.01% 1.52x
Zara 0.02% 1.52x
Free People 0.02% 1.49x
Urban Outfitters 0.03% 1.47x
Lululemon 0.03% 1.47x
The North Face 0.01% 1.34x
American Apparel 0.02% 1.33x
Hugo Boss 0.02% 1.30x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is xojane.com.

Website Composition Index
xojane.com 2.66% 45.99x
lonerwolf.com 1.08% 44.30x
health.harvard.edu 1.02% 42.65x
swimoutlet.com 1.75% 41.85x
youbeauty.com 1.02% 41.50x
bodyecology.com 1.67% 41.24x
keen.com 1.39% 39.98x
consciouslifestylemag.com 1.41% 39.87x
yogajournal.com 11.73% 39.28x
acne.org 1.79% 38.84x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 5.96% 27.81x
Natural Diet & Supplement Researchers 5.37% 24.37x
Travel, Food, Fashion & Fitness 4.17% 24.34x
Paleo & Keto Diet Enthusiasts 10.66% 23.99x
Active Lifestyle Enthusiasts 0.13% 23.04x
Organic Beauty & Skincare Products 2.74% 22.42x
Vegans & Animal Welfare 3.59% 22.02x
Dermatology 3.81% 21.89x
Holistic Medicine 0.79% 21.56x
Assorted Topics (Television, Origami, Men's Health) 1.15% 21.18x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female