Explore the Yogis Audience
Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Yogis audience.
INTERESTS
The Yogis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yogis audience is Women's Fitness Enthusiasts.
| Interest | Composition | Index |
| Women's Fitness Enthusiasts | 47.89% | 34.14x |
| Healthy Eaters | 45.29% | 29.82x |
| Nutrition Conscious Eaters | 43.78% | 29.01x |
| Cholesterol Researchers | 38.45% | 28.99x |
| Home Design Enthusiasts | 45.04% | 28.18x |
| Running Enthusiasts | 37.52% | 27.60x |
| Breast Cancer Fund Raisers | 38.84% | 27.09x |
| Eco-Conscious Consumers | 41.51% | 27.05x |
| Furniture and Appliances Industry | 44.63% | 27.02x |
| Gluten-Free Recipe Researchers | 49.19% | 26.82x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
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APPAREL RETAILERS
The Yogis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yogis audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.02% | 1.59x |
| Lorna Jane | 0.00% | 1.57x |
| American Apparel | 0.03% | 1.45x |
| REI | 0.02% | 1.44x |
| Madewell | 0.01% | 1.40x |
| Intermix | 0.01% | 1.38x |
| Ann Taylor | 0.02% | 1.38x |
| Calvin Klein | 0.01% | 1.30x |
| Saint Laurent Paris | 0.01% | 1.29x |
| Eddie Bauer | 0.01% | 1.28x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
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WEBSITES
The Yogis audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yogis audience is manduka.com.
| Website | Composition | Index |
| manduka.com | 0.51% | 106.67x |
| barefootyoga.com | 0.23% | 102.46x |
| prana.com | 0.28% | 101.99x |
| gaiam.com | 1.48% | 98.41x |
| yogaoutlet.com | 5.06% | 85.20x |
| eomega.org | 0.23% | 77.89x |
| doyogawithme.com | 0.67% | 74.74x |
| cupofjo.com | 0.53% | 69.72x |
| doyouyoga.com | 0.81% | 69.07x |
| stackedskincare.com | 0.16% | 67.88x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.
| Content Affinity | Composition | Index |
| Yoga & Meditation | 11.38% | 26.25x |
| Organic Beauty & Skincare Products | 5.78% | 20.88x |
| Travel, Food, Fashion & Fitness | 4.36% | 19.74x |
| Natural Diet & Supplement Researchers | 14.13% | 18.80x |
| Healthy Eating Researchers | 7.85% | 17.75x |
| Active Lifestyle Enthusiasts | 0.23% | 17.37x |
| Home Décor, Furniture, & Decorating | 0.11% | 17.08x |
| Holistic Medicine | 1.57% | 17.01x |
| Vegans & Animal Welfare | 8.48% | 16.99x |
| Paleo & Keto Diet Enthusiasts | 27.22% | 16.92x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
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DEMOGRAPHICS
The Yogis audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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