Dstillery Audiences

YOGIS

Audience Size: 1.2 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 27.88% 83.93x
Women’s Lifestyle Blogs Researchers 29.54% 82.20x
Women's Fitness Enthusiasts 26.17% 81.36x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 18.50% 77.96x
Migraine Researchers 29.46% 73.61x
New Years Resolution Researchers 37.75% 71.57x
Custom Home Lighting Shoppers 6.60% 68.94x
Home Custom Bedroom Decorators 6.60% 68.90x
Spring Cleaning Enthusiasts 39.38% 64.86x
Makeup Researchers 39.09% 64.02x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.79x
Old Navy 0.04% 1.63x
Hollister 0.01% 1.41x
American Eagle Outfitters 0.02% 1.31x
Lane Bryant 0.01% 1.27x
Aeropostale 0.02% 1.25x
Zumiez 0.03% 1.20x
Lululemon 0.01% 1.19x
Express 0.02% 1.18x
H&M 0.02% 1.16x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is mindfulnessandjustice.org.

Website Composition Index
mindfulnessandjustice.org 1.07% 60.95x
foreverconscious.com 1.84% 56.08x
yogajournal.com 11.24% 56.08x
subconsciousservant.com 2.66% 55.60x
styleatacertainage.com 2.38% 55.00x
camillestyles.com 17.40% 51.40x
psypost.org 11.61% 50.75x
mindyourbodysoul.com 1.41% 50.33x
astrologyking.com 1.42% 50.14x
healing-crystals-for-you.com 1.24% 49.61x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Numerology & Astrology.

Content Affinity Composition Index
Numerology & Astrology 0.48% 51.00x
Assorted Topics (Television, Origami, Men's Health) 1.36% 43.10x
Yoga & Meditation 0.47% 39.21x
Travel, Food, Fashion & Fitness 3.54% 35.99x
Perfume, Makeup & Cosmetics 0.61% 34.89x
Paleo & Keto Diet Enthusiasts 0.55% 28.18x
Natural Diet & Supplement Researchers 0.19% 25.78x
Vegans & Animal Welfare 0.17% 23.06x
Dating & Relationships 11.89% 22.31x
Psychics & Horoscopes 12.17% 21.61x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female