Explore the Yogis Audience
Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Yogis audience.
INTERESTS
The Yogis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yogis audience is Women's Health Researchers.
| Interest | Composition | Index |
| Women's Health Researchers | 59.33% | 55.85x |
| Women's Fitness Enthusiasts | 58.58% | 55.82x |
| Wellness Enthusiasts | 51.61% | 50.49x |
| Custom Home Lighting Shoppers | 39.61% | 48.03x |
| Home Custom Bedroom Decorators | 39.60% | 48.03x |
| Home Design Enthusiasts | 46.94% | 46.34x |
| Indoor Cycling & Spinning Enthusiasts | 43.09% | 45.98x |
| Healthy Eaters | 48.14% | 45.70x |
| Nutrition Conscious Eaters | 46.18% | 45.65x |
| Women’s Lifestyle Blogs Researchers | 46.89% | 45.00x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
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APPAREL RETAILERS
The Yogis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yogis audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.04% | 1.03x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
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WEBSITES
The Yogis audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yogis audience is chopra.com.
| Website | Composition | Index |
| chopra.com | 1.47% | 65.58x |
| manrepeller.com | 5.46% | 52.30x |
| auntyflo.com | 1.10% | 46.97x |
| yogajournal.com | 11.46% | 42.65x |
| healthlinkbc.ca | 1.72% | 40.97x |
| everydayfeminism.com | 1.07% | 39.02x |
| thefinancialdiet.com | 1.71% | 37.67x |
| vegetariantimes.com | 2.37% | 37.63x |
| plantbasednews.org | 1.29% | 37.34x |
| aad.org | 1.71% | 37.18x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.
| Content Affinity | Composition | Index |
| Yoga & Meditation | 2.20% | 36.07x |
| Holistic Medicine | 0.08% | 30.35x |
| Natural Diet & Supplement Researchers | 1.00% | 30.06x |
| Paleo & Keto Diet Enthusiasts | 2.08% | 28.86x |
| Canadian Seniors Real Estate Research Cluster | 0.24% | 28.26x |
| Hipster Clothing | 0.07% | 27.58x |
| Organic Beauty & Skincare Products | 0.39% | 27.39x |
| Assorted Topics (Television, Origami, Men's Health) | 1.81% | 26.30x |
| Mysticism | 0.24% | 25.34x |
| Canada Shopping - General Commerce | 0.87% | 24.82x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
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DEMOGRAPHICS
The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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