Dstillery Audiences

YOGIS

Audience Size: 2.9 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 48.36% 54.02x
Luxury Fitness Shoppers 47.83% 48.07x
Luxury Athletic Footwear Shoppers 47.86% 47.78x
Trendy Shoe Shoppers 48.42% 47.38x
Healthy Eaters 45.55% 46.59x
Home Custom Bedroom Decorators 42.75% 46.33x
Nutrition Conscious Eaters 44.30% 45.14x
Custom Home Lighting Shoppers 43.84% 44.91x
Cholesterol Researchers 40.55% 44.38x
Home Design Enthusiasts 45.59% 44.14x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.45x
Mens Wearhouse 0.46% 1.24x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is yogaoutlet.com.

Website Composition Index
yogaoutlet.com 2.69% 85.67x
banyanbotanicals.com 1.08% 76.60x
beautyeditor.ca 1.81% 61.67x
drjockers.com 1.18% 58.34x
onbeing.org 1.24% 57.25x
essentialdayspa.com 1.80% 54.94x
kriscarr.com 1.09% 54.71x
titlenine.com 2.35% 54.52x
pharmaca.com 1.02% 52.47x
whole30.com 1.63% 51.99x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 10.32% 31.76x
Organic Beauty & Skincare Products 5.26% 25.78x
Travel, Food, Fashion & Fitness 5.34% 24.12x
Natural Diet & Supplement Researchers 12.18% 23.96x
Paleo & Keto Diet Enthusiasts 22.25% 22.77x
Healthy Eating Researchers 6.78% 22.64x
Vegans & Animal Welfare 7.33% 22.32x
Dermatology 9.77% 21.90x
Higher-End Fashion Brands 2.47% 20.04x
Reproductive Health 6.65% 19.85x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female