Dstillery Audiences

YOGIS

Audience Size: 2.8 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 47.87% 36.50x
Healthy Eaters 43.66% 32.70x
Nutrition Conscious Eaters 43.79% 31.22x
Home Design Enthusiasts 45.24% 30.48x
Cholesterol Researchers 40.84% 30.46x
Gluten-Free Recipe Researchers 46.98% 29.49x
Breast Cancer Fund Raisers 38.86% 29.47x
Running Enthusiasts 40.29% 29.21x
Eco-Conscious Consumers 42.34% 29.01x
Fitness Enthusiasts 37.94% 28.13x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.52x
Supreme 0.01% 1.48x
Armani 0.03% 1.46x
American Apparel 0.04% 1.43x
REI 0.02% 1.36x
Intermix 0.01% 1.27x
Zara 0.03% 1.26x
Saint Laurent Paris 0.01% 1.24x
Ann Taylor 0.19% 1.23x
Levi Strauss 0.01% 1.22x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is gaiam.com.

Website Composition Index
gaiam.com 1.20% 99.95x
yogaoutlet.com 4.17% 89.82x
banyanbotanicals.com 1.56% 72.90x
nomeatathlete.com 1.03% 65.83x
stupideasypaleo.com 1.03% 59.14x
beautyeditor.ca 2.59% 58.84x
onbeing.org 1.78% 58.13x
drjockers.com 1.62% 55.92x
yogajournal.com 11.58% 54.01x
selfgrowth.com 1.48% 53.75x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 11.38% 26.63x
Organic Beauty & Skincare Products 5.71% 21.46x
Travel, Food, Fashion & Fitness 4.78% 20.05x
Natural Diet & Supplement Researchers 13.97% 19.40x
Home Décor, Furniture, & Decorating 0.10% 18.67x
Healthy Eating Researchers 7.71% 18.45x
Holistic Medicine 1.53% 18.10x
Vegans & Animal Welfare 8.44% 17.79x
Active Lifestyle Enthusiasts 0.24% 17.75x
Paleo & Keto Diet Enthusiasts 26.19% 17.53x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female