Dstillery Audiences

YOGIS

Audience Size: 1.6 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women’s Lifestyle Blogs Researchers.

Interest Composition Index
Women’s Lifestyle Blogs Researchers 33.26% 55.75x
Women's Health Researchers 32.09% 55.55x
Women's Fitness Enthusiasts 29.98% 54.05x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 22.65% 51.98x
Migraine Researchers 34.83% 51.74x
New Years Resolution Researchers 39.38% 48.93x
Spring Cleaning Enthusiasts 39.37% 47.24x
Home-Made Face Mask Researchers 23.70% 44.54x
Women’s Fashion Blogs Readers 35.74% 43.62x
Home Design Enthusiasts 23.56% 43.25x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.95x
LOFT 0.01% 1.53x
Express 0.02% 1.36x
White House Black Market 0.01% 1.36x
Gap 0.01% 1.26x
Victoria's Secret 0.02% 1.19x
Old Navy 0.02% 1.17x
The Childrens Place 0.02% 1.14x
Journeys 0.02% 1.13x
American Eagle Outfitters 0.01% 1.12x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is mindfulnessandjustice.org.

Website Composition Index
mindfulnessandjustice.org 1.32% 48.26x
witanddelight.com 1.50% 44.75x
mindyourbodysoul.com 1.29% 44.26x
styleatacertainage.com 2.52% 44.12x
spiritualunite.com 1.26% 41.82x
subconsciousservant.com 2.80% 41.79x
yogajournal.com 8.20% 41.37x
psypost.org 12.05% 40.57x
foreverconscious.com 1.35% 40.51x
mindbodygreen.com 69.74% 39.71x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 1.36% 31.43x
Yoga & Meditation 0.31% 30.59x
Numerology & Astrology 0.49% 30.30x
Travel, Food, Fashion & Fitness 3.66% 29.01x
Perfume, Makeup & Cosmetics 0.41% 24.71x
Natural Diet & Supplement Researchers 0.24% 22.73x
Dating & Relationships 9.97% 21.12x
Paleo & Keto Diet Enthusiasts 0.53% 19.58x
Vegans & Animal Welfare 0.20% 19.41x
Psychics & Horoscopes 11.60% 18.12x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female