Explore the Yogis Audience
Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Yogis audience.
INTERESTS
The Yogis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yogis audience is Women's Fitness Enthusiasts.
| Interest | Composition | Index |
| Women's Fitness Enthusiasts | 47.87% | 36.50x |
| Healthy Eaters | 43.66% | 32.70x |
| Nutrition Conscious Eaters | 43.79% | 31.22x |
| Home Design Enthusiasts | 45.24% | 30.48x |
| Cholesterol Researchers | 40.84% | 30.46x |
| Gluten-Free Recipe Researchers | 46.98% | 29.49x |
| Breast Cancer Fund Raisers | 38.86% | 29.47x |
| Running Enthusiasts | 40.29% | 29.21x |
| Eco-Conscious Consumers | 42.34% | 29.01x |
| Fitness Enthusiasts | 37.94% | 28.13x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Curious about what else the Yogis audience is interested in?
Sign Up
APPAREL RETAILERS
The Yogis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yogis audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.52x |
| Supreme | 0.01% | 1.48x |
| Armani | 0.03% | 1.46x |
| American Apparel | 0.04% | 1.43x |
| REI | 0.02% | 1.36x |
| Intermix | 0.01% | 1.27x |
| Zara | 0.03% | 1.26x |
| Saint Laurent Paris | 0.01% | 1.24x |
| Ann Taylor | 0.19% | 1.23x |
| Levi Strauss | 0.01% | 1.22x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Want to find more of the Yogis audience in the real world?
Sign Up
WEBSITES
The Yogis audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Yogis audience is gaiam.com.
| Website | Composition | Index |
| gaiam.com | 1.20% | 99.95x |
| yogaoutlet.com | 4.17% | 89.82x |
| banyanbotanicals.com | 1.56% | 72.90x |
| nomeatathlete.com | 1.03% | 65.83x |
| stupideasypaleo.com | 1.03% | 59.14x |
| beautyeditor.ca | 2.59% | 58.84x |
| onbeing.org | 1.78% | 58.13x |
| drjockers.com | 1.62% | 55.92x |
| yogajournal.com | 11.58% | 54.01x |
| selfgrowth.com | 1.48% | 53.75x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Want to see more of the websites the Yogis audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.
| Content Affinity | Composition | Index |
| Yoga & Meditation | 11.38% | 26.63x |
| Organic Beauty & Skincare Products | 5.71% | 21.46x |
| Travel, Food, Fashion & Fitness | 4.78% | 20.05x |
| Natural Diet & Supplement Researchers | 13.97% | 19.40x |
| Home Décor, Furniture, & Decorating | 0.10% | 18.67x |
| Healthy Eating Researchers | 7.71% | 18.45x |
| Holistic Medicine | 1.53% | 18.10x |
| Vegans & Animal Welfare | 8.44% | 17.79x |
| Active Lifestyle Enthusiasts | 0.24% | 17.75x |
| Paleo & Keto Diet Enthusiasts | 26.19% | 17.53x |
Composition Percentage:
The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Want to see more of the Content Affinities the Yogis audience visits?
Sign Up
DEMOGRAPHICS
The Yogis audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other demographic characteristics of the Yogis audience?
Sign Up