Dstillery Audiences

YOGIS

Audience Size: 2.9 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 48.25% 38.79x
Luxury Fitness Shoppers 51.34% 34.79x
Luxury Athletic Footwear Shoppers 51.50% 34.47x
Trendy Shoe Shoppers 52.69% 34.36x
Custom Home Lighting Shoppers 46.79% 33.90x
Home Custom Bedroom Decorators 46.79% 33.89x
Healthy Eaters 45.29% 33.88x
Nutrition Conscious Eaters 44.33% 32.83x
Cholesterol Researchers 41.25% 32.34x
Home Design Enthusiasts 46.82% 31.95x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.04x
Levi Strauss 0.02% 2.00x
Club Monaco 0.02% 1.98x
Patagonia 0.03% 1.95x
American Apparel 0.06% 1.84x
Madewell 0.03% 1.81x
Uniqlo 0.02% 1.74x
Intermix 0.01% 1.72x
Everlane 0.01% 1.71x
Free People 0.03% 1.71x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is yogaoutlet.com.

Website Composition Index
yogaoutlet.com 3.23% 93.27x
banyanbotanicals.com 1.25% 79.72x
beautyeditor.ca 2.13% 64.79x
onbeing.org 1.46% 61.87x
drjockers.com 1.34% 60.83x
selfgrowth.com 1.16% 57.68x
titlenine.com 2.68% 56.99x
worldmarket.com 4.89% 55.92x
whole30.com 1.89% 55.59x
essentialdayspa.com 2.01% 55.41x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 10.89% 28.53x
Organic Beauty & Skincare Products 5.52% 23.13x
Travel, Food, Fashion & Fitness 5.06% 21.58x
Natural Diet & Supplement Researchers 13.31% 21.04x
Home Décor, Furniture, & Decorating 0.08% 20.38x
Holistic Medicine 1.43% 20.10x
Healthy Eating Researchers 7.41% 19.97x
Paleo & Keto Diet Enthusiasts 24.69% 19.69x
Vegans & Animal Welfare 8.03% 19.55x
Active Lifestyle Enthusiasts 0.24% 19.39x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female