Dstillery Audiences

YOGIS

Audience Size: 3.1 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 51.56% 72.30x
Women's Health Researchers 53.43% 72.10x
Luxury Fitness Shoppers 48.01% 63.35x
Luxury Athletic Footwear Shoppers 48.03% 63.09x
Home Custom Bedroom Decorators 42.03% 62.76x
Custom Home Lighting Shoppers 42.05% 62.61x
Trendy Shoe Shoppers 47.18% 62.20x
Healthy Eaters 47.80% 61.73x
Indoor Cycling & Spinning Enthusiasts 43.63% 60.69x
Nutrition Conscious Eaters 46.28% 59.77x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Supreme.

Location Composition Index
Supreme 0.03% 2.52x
Everlane 0.01% 2.17x
Bonobos 0.15% 1.98x
The North Face 0.04% 1.62x
Ralph Lauren 0.03% 1.57x
Madewell 0.05% 1.57x
American Apparel 0.06% 1.55x
REI 0.03% 1.52x
Free People 0.04% 1.52x
Lululemon 0.08% 1.50x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is yogaoutlet.com.

Website Composition Index
yogaoutlet.com 1.81% 58.98x
beautyeditor.ca 1.28% 45.10x
essentialdayspa.com 1.36% 42.25x
titlenine.com 1.73% 40.45x
chaninicholas.com 1.27% 38.79x
bodyecology.com 3.64% 38.48x
xojane.com 6.34% 38.12x
bewell.com 1.61% 38.05x
pcrm.org 1.64% 37.27x
whole30.com 1.12% 37.00x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 11.95% 37.87x
Organic Beauty & Skincare Products 5.91% 30.76x
Natural Diet & Supplement Researchers 12.68% 29.63x
Home Décor, Furniture, & Decorating 0.06% 28.89x
Travel, Food, Fashion & Fitness 6.70% 28.78x
Healthy Eating Researchers 7.03% 28.45x
Paleo & Keto Diet Enthusiasts 22.87% 27.58x
Active Lifestyle Enthusiasts 0.27% 27.46x
Vegans & Animal Welfare 7.69% 27.40x
Holistic Medicine 1.56% 25.89x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female