Dstillery Audiences

YOGIS

Audience Size: 2.2 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 55.61% 39.25x
Women's Fitness Enthusiasts 53.46% 39.00x
Luxury Fitness Shoppers 49.48% 35.39x
Luxury Athletic Footwear Shoppers 49.50% 35.37x
Home Custom Bedroom Decorators 44.48% 35.17x
Trendy Shoe Shoppers 47.51% 35.11x
Custom Home Lighting Shoppers 44.61% 34.82x
Healthy Eaters 48.87% 34.60x
Nutrition Conscious Eaters 47.58% 33.30x
Weight Loss Researchers 46.97% 33.27x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Supreme.

Location Composition Index
Supreme 0.03% 2.27x
REI 0.04% 2.06x
Bonobos 0.10% 1.76x
Uniqlo 0.03% 1.70x
Topshop 0.02% 1.68x
Intermix 0.01% 1.61x
Jos A. Bank Clothiers 0.43% 1.48x
LL Bean 0.01% 1.46x
Free People 0.04% 1.44x
Johnston and Murphy 0.19% 1.43x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is yogaoutlet.com.

Website Composition Index
yogaoutlet.com 2.43% 77.14x
banyanbotanicals.com 1.01% 70.81x
beautyeditor.ca 1.64% 55.59x
drjockers.com 1.12% 53.05x
kriscarr.com 1.06% 51.98x
onbeing.org 1.16% 51.29x
essentialdayspa.com 1.73% 50.98x
titlenine.com 2.21% 49.77x
bodyecology.com 4.62% 46.39x
whole30.com 1.48% 46.07x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 10.71% 26.22x
Organic Beauty & Skincare Products 5.42% 21.58x
Natural Diet & Supplement Researchers 12.79% 20.76x
Healthy Eating Researchers 6.71% 20.67x
Travel, Food, Fashion & Fitness 6.04% 20.44x
Paleo & Keto Diet Enthusiasts 23.05% 19.58x
Active Lifestyle Enthusiasts 0.25% 19.03x
Vegans & Animal Welfare 7.30% 18.94x
Dermatology 9.93% 18.46x
Holistic Medicine 1.57% 17.73x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female