Dstillery Audiences

YOGIS

Audience Size: 2 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 59.33% 55.85x
Women's Fitness Enthusiasts 58.58% 55.82x
Wellness Enthusiasts 51.61% 50.49x
Custom Home Lighting Shoppers 39.61% 48.03x
Home Custom Bedroom Decorators 39.60% 48.03x
Home Design Enthusiasts 46.94% 46.34x
Indoor Cycling & Spinning Enthusiasts 43.09% 45.98x
Healthy Eaters 48.14% 45.70x
Nutrition Conscious Eaters 46.18% 45.65x
Women’s Lifestyle Blogs Researchers 46.89% 45.00x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.03x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is chopra.com.

Website Composition Index
chopra.com 1.47% 65.58x
manrepeller.com 5.46% 52.30x
auntyflo.com 1.10% 46.97x
yogajournal.com 11.46% 42.65x
healthlinkbc.ca 1.72% 40.97x
everydayfeminism.com 1.07% 39.02x
thefinancialdiet.com 1.71% 37.67x
vegetariantimes.com 2.37% 37.63x
plantbasednews.org 1.29% 37.34x
aad.org 1.71% 37.18x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 2.20% 36.07x
Holistic Medicine 0.08% 30.35x
Natural Diet & Supplement Researchers 1.00% 30.06x
Paleo & Keto Diet Enthusiasts 2.08% 28.86x
Canadian Seniors Real Estate Research Cluster 0.24% 28.26x
Hipster Clothing 0.07% 27.58x
Organic Beauty & Skincare Products 0.39% 27.39x
Assorted Topics (Television, Origami, Men's Health) 1.81% 26.30x
Mysticism 0.24% 25.34x
Canada Shopping - General Commerce 0.87% 24.82x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female