Dstillery Audiences

YOGIS

Audience Size: 1.7 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 56.02% 60.89x
Women's Health Researchers 57.02% 60.45x
Wellness Enthusiasts 47.14% 51.56x
Home Design Enthusiasts 44.67% 49.99x
Home Custom Bedroom Decorators 34.75% 49.87x
Custom Home Lighting Shoppers 34.75% 49.87x
Women’s Lifestyle Blogs Researchers 47.60% 49.73x
Nutrition Conscious Eaters 43.03% 46.96x
Grandparents 47.94% 46.43x
Healthy Eaters 43.54% 46.30x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.47x
H&M 0.01% 1.43x
Maurices 0.04% 1.35x
Gymboree 0.01% 1.27x
Old Navy 0.03% 1.27x
Journeys 0.03% 1.27x
Express 0.02% 1.24x
The Childrens Place 0.02% 1.20x
Mens Wearhouse 0.03% 1.19x
Buckle 0.02% 1.14x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is manrepeller.com.

Website Composition Index
manrepeller.com 2.39% 59.40x
yogajournal.com 11.06% 48.99x
styleatacertainage.com 1.96% 42.12x
witanddelight.com 2.36% 39.52x
arynews.tv 1.33% 36.85x
betches.com 1.30% 36.41x
cupcakesandcashmere.com 3.74% 36.14x
vegetariantimes.com 1.83% 36.08x
allkpop.com 1.30% 35.81x
finecooking.com 1.12% 34.85x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 1.24% 37.04x
Canada Shopping - General Commerce 0.26% 29.27x
Natural Diet & Supplement Researchers 0.58% 28.29x
Paleo & Keto Diet Enthusiasts 1.26% 27.43x
Perfume, Makeup & Cosmetics 0.50% 27.13x
Assorted Topics (Television, Origami, Men's Health) 1.91% 26.83x
Canada Consumer Product Cluster 4.04% 26.53x
Travel, Food, Fashion & Fitness 3.46% 24.94x
Vegans & Animal Welfare 0.73% 24.93x
Mysticism 0.10% 24.76x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female