Dstillery Audiences

YOGIS

Audience Size: 2.9 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 47.89% 34.14x
Healthy Eaters 45.29% 29.82x
Nutrition Conscious Eaters 43.78% 29.01x
Cholesterol Researchers 38.45% 28.99x
Home Design Enthusiasts 45.04% 28.18x
Running Enthusiasts 37.52% 27.60x
Breast Cancer Fund Raisers 38.84% 27.09x
Eco-Conscious Consumers 41.51% 27.05x
Furniture and Appliances Industry 44.63% 27.02x
Gluten-Free Recipe Researchers 49.19% 26.82x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.59x
Lorna Jane 0.00% 1.57x
American Apparel 0.03% 1.45x
REI 0.02% 1.44x
Madewell 0.01% 1.40x
Intermix 0.01% 1.38x
Ann Taylor 0.02% 1.38x
Calvin Klein 0.01% 1.30x
Saint Laurent Paris 0.01% 1.29x
Eddie Bauer 0.01% 1.28x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is manduka.com.

Website Composition Index
manduka.com 0.51% 106.67x
barefootyoga.com 0.23% 102.46x
prana.com 0.28% 101.99x
gaiam.com 1.48% 98.41x
yogaoutlet.com 5.06% 85.20x
eomega.org 0.23% 77.89x
doyogawithme.com 0.67% 74.74x
cupofjo.com 0.53% 69.72x
doyouyoga.com 0.81% 69.07x
stackedskincare.com 0.16% 67.88x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 11.38% 26.25x
Organic Beauty & Skincare Products 5.78% 20.88x
Travel, Food, Fashion & Fitness 4.36% 19.74x
Natural Diet & Supplement Researchers 14.13% 18.80x
Healthy Eating Researchers 7.85% 17.75x
Active Lifestyle Enthusiasts 0.23% 17.37x
Home Décor, Furniture, & Decorating 0.11% 17.08x
Holistic Medicine 1.57% 17.01x
Vegans & Animal Welfare 8.48% 16.99x
Paleo & Keto Diet Enthusiasts 27.22% 16.92x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999