Dstillery Audiences

YOGIS

Audience Size: 3 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 57.12% 51.57x
Women's Fitness Enthusiasts 57.62% 51.23x
Wellness Enthusiasts 51.15% 44.37x
Home Custom Bedroom Decorators 39.71% 43.06x
Custom Home Lighting Shoppers 39.71% 43.06x
Home Design Enthusiasts 44.91% 42.81x
Women’s Lifestyle Blogs Researchers 45.37% 42.05x
Nutrition Conscious Eaters 46.23% 40.71x
Grandparents 48.26% 40.58x
Women's Fashion Magazine Readers 46.34% 40.38x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.71x
Dressbarn 0.01% 1.46x
American Eagle Outfitters 0.01% 1.12x
Chicos 0.01% 1.00x
White House Black Market 0.01% 0.94x
Carhartt 0.12% 0.93x
Mens Wearhouse 0.01% 0.93x
LOFT 0.01% 0.92x
Express 0.01% 0.90x
Buckle 0.01% 0.89x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is chopra.com.

Website Composition Index
chopra.com 1.03% 66.05x
manrepeller.com 3.91% 53.12x
yogajournal.com 11.18% 43.48x
healthlinkbc.ca 1.10% 42.91x
thefinancialdiet.com 1.36% 38.01x
kraftcanada.com 1.11% 36.52x
styleatacertainage.com 2.18% 36.47x
conscienhealth.org 1.03% 36.44x
vegetariantimes.com 2.13% 35.72x
curiosity.com 1.12% 34.26x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 1.82% 34.69x
Canadian Seniors Real Estate Research Cluster 0.15% 27.93x
Natural Diet & Supplement Researchers 0.83% 27.64x
Paleo & Keto Diet Enthusiasts 1.77% 26.31x
Canada Shopping - General Commerce 0.61% 25.15x
Vegans & Animal Welfare 1.12% 25.11x
London Tourism & Events 0.07% 24.21x
Reproductive Health 0.22% 23.93x
Perfume, Makeup & Cosmetics 0.50% 23.37x
Travel, Food, Fashion & Fitness 4.21% 23.20x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female