Dstillery Audiences

YOGIS

Audience Size: 5.1 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 57.75% 39.69x
Women's Fitness Enthusiasts 56.24% 39.33x
Luxury Fitness Shoppers 49.40% 33.50x
Luxury Athletic Footwear Shoppers 49.40% 33.50x
Healthy Eaters 50.21% 33.43x
Home Design Enthusiasts 49.89% 33.08x
Custom Home Lighting Shoppers 48.94% 32.76x
Home Custom Bedroom Decorators 48.96% 32.75x
Indoor Cycling & Spinning Enthusiasts 50.41% 32.49x
Nutrition Conscious Eaters 49.13% 32.36x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.76x
American Apparel 0.03% 1.74x
REI 0.02% 1.66x
Urban Outfitters 0.04% 1.51x
Columbia 0.01% 1.48x
Bonobos 0.01% 1.48x
Zara 0.03% 1.41x
Lululemon 0.04% 1.40x
Tommy Bahama 0.02% 1.39x
Ann Taylor 0.02% 1.31x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is xojane.com.

Website Composition Index
xojane.com 1.79% 32.18x
swimoutlet.com 1.17% 29.64x
consciouslifestylemag.com 1.02% 29.24x
keen.com 1.02% 28.63x
yogajournal.com 10.20% 28.26x
acne.org 1.18% 27.73x
bodyecology.com 1.20% 27.68x
naturalhealthyconcepts.com 1.07% 27.43x
food52.com 1.50% 27.30x
gurl.com 2.26% 26.85x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 5.44% 24.42x
Natural Diet & Supplement Researchers 4.66% 21.31x
Paleo & Keto Diet Enthusiasts 9.24% 20.81x
Travel, Food, Fashion & Fitness 3.90% 20.76x
Organic Beauty & Skincare Products 2.46% 19.47x
Holistic Medicine 0.70% 19.18x
Vegans & Animal Welfare 3.25% 18.89x
Dermatology 3.23% 18.82x
Active Lifestyle Enthusiasts 0.11% 18.70x
Healthy Eating Researchers 2.52% 18.65x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female