Dstillery Audiences

YOGIS

Audience Size: 3.8 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 56.94% 46.56x
Women's Health Researchers 59.13% 46.55x
Home Custom Bedroom Decorators 48.56% 41.56x
Custom Home Lighting Shoppers 48.55% 41.55x
Luxury Fitness Shoppers 53.46% 41.20x
Luxury Athletic Footwear Shoppers 53.46% 41.20x
Trendy Shoe Shoppers 51.87% 41.03x
Healthy Eaters 53.20% 40.45x
Home Design Enthusiasts 51.09% 40.22x
Indoor Cycling & Spinning Enthusiasts 50.08% 39.80x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Supreme.

Location Composition Index
Supreme 0.02% 2.42x
Bonobos 0.15% 1.91x
Jos A. Bank Clothiers 0.35% 1.46x
White House Black Market 0.44% 1.40x
Topshop 0.03% 1.38x
Mens Wearhouse 0.55% 1.36x
Patagonia 0.01% 1.33x
Johnston and Murphy 0.64% 1.31x
Uniqlo 0.02% 1.27x
Madewell 0.01% 1.25x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is xojane.com.

Website Composition Index
xojane.com 3.42% 43.22x
annmariegianni.com 1.02% 43.21x
bodyecology.com 1.98% 42.29x
health.harvard.edu 1.33% 40.66x
swimoutlet.com 2.32% 40.06x
lonerwolf.com 1.29% 39.65x
yogajournal.com 11.28% 38.54x
youbeauty.com 1.26% 38.24x
umm.edu 1.21% 38.05x
tinybuddha.com 4.60% 37.75x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 6.20% 26.31x
Natural Diet & Supplement Researchers 6.41% 22.75x
Organic Beauty & Skincare Products 3.03% 22.66x
Paleo & Keto Diet Enthusiasts 12.29% 22.14x
Travel, Food, Fashion & Fitness 4.26% 22.12x
Healthy Eating Researchers 3.47% 21.37x
Active Lifestyle Enthusiasts 0.15% 21.04x
Vegans & Animal Welfare 3.96% 20.99x
Dermatology 4.64% 20.47x
Holistic Medicine 0.89% 20.16x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female