Dstillery Audiences

YOGIS

Audience Size: 2.9 Million Devices

Explore the Yogis Audience

Below you'll find more information about the Yogis audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Yogis audience.

Dstillery Crafted Audiences

INTERESTS

The Yogis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yogis audience is Women's Health Researchers.

Interest Composition Index
Women's Health Researchers 63.17% 39.44x
Women's Fitness Enthusiasts 62.34% 38.94x
Wellness Enthusiasts 57.59% 35.58x
Custom Home Lighting Shoppers 46.94% 34.22x
Home Custom Bedroom Decorators 46.95% 34.21x
Home Design Enthusiasts 51.09% 33.74x
Healthy Eaters 53.46% 33.03x
Indoor Cycling & Spinning Enthusiasts 49.39% 32.90x
Women’s Lifestyle Blogs Researchers 49.27% 32.55x
Nutrition Conscious Eaters 52.35% 32.37x
Composition Percentage: The overlap percentage between the Yogis audience and the Interest attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yogis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yogis audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.74x
Banana Republic 0.01% 1.33x
Dressbarn 0.01% 1.33x
Old Navy 0.02% 1.29x
Express 0.01% 1.29x
Chicos 0.01% 1.24x
Lane Bryant 0.01% 1.24x
White House Black Market 0.01% 1.24x
American Eagle Outfitters 0.01% 1.22x
Mens Wearhouse 0.01% 1.20x
Composition Percentage: The overlap percentage between the Yogis audience and the Location attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Web Insights

WEBSITES

The Yogis audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Yogis audience is chopra.com.

Website Composition Index
chopra.com 2.85% 37.28x
yogajournal.com 12.99% 32.74x
care2.com 1.06% 31.61x
whfoods.com 1.55% 31.05x
misskyra.com 1.16% 30.89x
vegetariantimes.com 3.09% 29.73x
manrepeller.com 9.53% 29.44x
mindbodygreen.com 30.44% 28.78x
gaia.com 1.45% 28.60x
fitnessmagazine.com 2.85% 28.40x
Composition Percentage: The overlap percentage between the Yogis audience and the Web attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yogis audience is Yoga & Meditation.

Content Affinity Composition Index
Yoga & Meditation 3.60% 24.52x
Holistic Medicine 0.25% 21.01x
Natural Diet & Supplement Researchers 1.72% 20.75x
Organic Beauty & Skincare Products 1.02% 20.27x
Paleo & Keto Diet Enthusiasts 3.49% 19.55x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 17.67x
Reproductive Health 0.59% 17.39x
Assorted Topics (Television, Origami, Men's Health) 1.89% 17.38x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 17.01x
Dermatology 0.71% 16.93x
Composition Percentage: The overlap percentage between the Yogis audience and the Content Affinity attribute.
Index: A comparison of the Yogis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yogis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female