Dstillery Audiences

YOUNG BOOMERS

Audience Size: 2.3 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Grandparents.

Interest Composition Index
Grandparents 49.95% 50.51x
Breast Cancer Fund Raisers 41.51% 47.35x
Women's Health Researchers 40.90% 46.24x
Custom Home Lighting Shoppers 36.00% 45.46x
Home Custom Bedroom Decorators 35.99% 45.46x
Menopause Researchers 44.77% 45.12x
Women's Fitness Enthusiasts 39.38% 44.47x
Home Remodelers 39.19% 43.91x
Home Design and Living Publication Readers 35.96% 42.95x
Heart Surgery Researchers 38.71% 42.29x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.32x
Carhartt 0.13% 1.22x
Maurices 0.02% 1.10x
Buckle 0.01% 1.08x
Express 0.01% 1.06x
Journeys 0.01% 0.83x
The Childrens Place 0.01% 0.81x
Victoria's Secret 0.01% 0.69x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is wigsbuy.com.

Website Composition Index
wigsbuy.com 1.14% 42.84x
maravipost.com 1.16% 41.36x
chadwicks.com 1.10% 41.35x
crossroadshospice.com 1.08% 40.74x
justfashionnow.com 1.22% 37.86x
sixtyandme.com 6.92% 36.91x
manrepeller.com 5.83% 36.84x
awellstyledlife.com 1.20% 35.65x
freshome.com 1.32% 34.97x
jossandmain.com 1.01% 34.87x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Dermatology.

Content Affinity Composition Index
Dermatology 0.46% 27.03x
Holistic Medicine 0.12% 24.55x
Homeschooling 0.14% 24.25x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 23.76x
Natural Diet & Supplement Researchers 1.01% 23.62x
Disease Cluster 0.60% 23.53x
Reproductive Health 0.31% 22.81x
Natural & Healthy Living Researchers 0.46% 22.68x
Yoga & Meditation 1.70% 22.30x
Arthritis & Bones 0.94% 21.59x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female