Explore the Young Boomers Audience
Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Young Boomers audience.
INTERESTS
The Young Boomers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Young Boomers audience is Grandparents.
| Interest | Composition | Index |
| Grandparents | 41.98% | 57.22x |
| Home Custom Bedroom Decorators | 17.09% | 57.06x |
| Custom Home Lighting Shoppers | 17.09% | 57.06x |
| Home-Made Face Mask Researchers | 27.03% | 51.91x |
| Women's Health Researchers | 30.62% | 51.58x |
| Women's Fitness Enthusiasts | 29.08% | 50.43x |
| Home Remodelers | 27.37% | 50.38x |
| Home Design Enthusiasts | 27.22% | 49.25x |
| Women’s Lifestyle Blogs Researchers | 29.78% | 49.19x |
| Home Design and Living Publication Readers | 20.87% | 48.67x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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APPAREL RETAILERS
The Young Boomers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Young Boomers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.24x |
| Aeropostale | 0.01% | 1.24x |
| Express | 0.01% | 1.23x |
| Journeys | 0.02% | 1.23x |
| Buckle | 0.01% | 1.19x |
| White House Black Market | 0.01% | 1.17x |
| Maurices | 0.02% | 1.05x |
| The Childrens Place | 0.02% | 1.03x |
| Carhartt | 0.11% | 0.94x |
| Victoria's Secret | 0.02% | 0.90x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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WEBSITES
The Young Boomers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Young Boomers audience is awellstyledlife.com.
| Website | Composition | Index |
| awellstyledlife.com | 3.16% | 50.55x |
| themindsjournal.com | 1.37% | 46.15x |
| sixtyandme.com | 10.40% | 45.89x |
| hgtv.ca | 1.42% | 42.78x |
| styleatacertainage.com | 2.39% | 41.27x |
| primewomen.com | 3.02% | 40.02x |
| straightastyleblog.com | 1.34% | 38.77x |
| jolynneshane.com | 3.07% | 37.38x |
| missmustardseed.com | 1.19% | 36.18x |
| uexpress.com | 4.13% | 35.55x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Young Boomers audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 0.56% | 33.91x |
| Travel, Food, Fashion & Fitness | 3.20% | 25.45x |
| DIY Decoration & Furniture | 3.62% | 23.04x |
| Teen Hair | 1.39% | 22.38x |
| Canada Consumer Product Cluster | 1.34% | 21.28x |
| Natural & Healthy Living Researchers | 0.13% | 21.05x |
| Yoga & Meditation | 0.21% | 20.76x |
| Arthritis & Bones | 0.12% | 20.59x |
| Vegans & Animal Welfare | 0.21% | 20.14x |
| Nutrition & Diabetic Living | 0.11% | 20.09x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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DEMOGRAPHICS
The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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