Dstillery Audiences

YOUNG BOOMERS

Audience Size: 2.1 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Grandparents.

Interest Composition Index
Grandparents 48.84% 44.33x
Home-Made Face Mask Researchers 30.23% 41.28x
Home Custom Bedroom Decorators 33.20% 41.00x
Custom Home Lighting Shoppers 33.20% 41.00x
Women's Health Researchers 41.47% 40.01x
Breast Cancer Fund Raisers 38.96% 39.68x
Women's Fitness Enthusiasts 39.83% 39.55x
Home Remodelers 38.31% 39.34x
Menopause Researchers 43.85% 38.40x
Home Design and Living Publication Readers 33.53% 38.04x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.64x
Talbots 0.01% 1.37x
Old Navy 0.04% 1.37x
Express 0.02% 1.36x
Dressbarn 0.02% 1.35x
The Childrens Place 0.03% 1.31x
Maurices 0.04% 1.30x
Banana Republic 0.02% 1.28x
Michael Kors 0.01% 1.28x
Hollister 0.01% 1.27x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is awellstyledlife.com.

Website Composition Index
awellstyledlife.com 2.09% 43.99x
manrepeller.com 1.75% 42.71x
sixtyandme.com 7.72% 41.53x
styleatacertainage.com 1.88% 40.29x
doctoroz.com 1.53% 36.77x
healthnfitness.net 2.77% 35.10x
halfeddie.com 1.02% 33.88x
hgtv.ca 3.71% 33.27x
primewomen.com 1.15% 33.22x
missmustardseed.com 1.35% 32.98x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 0.06% 26.13x
Perfume, Makeup & Cosmetics 0.46% 23.71x
Natural & Healthy Living Researchers 0.32% 23.16x
Disease Cluster 0.06% 20.08x
Yoga & Meditation 0.70% 19.92x
Travel, Food, Fashion & Fitness 2.84% 19.36x
Women Shoppers 0.56% 19.18x
Canada Shopping - General Commerce 0.18% 18.44x
Natural Diet & Supplement Researchers 0.39% 18.43x
Arthritis & Bones 0.36% 18.35x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female