Dstillery Audiences

YOUNG BOOMERS

Audience Size: 3.2 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Grandparents.

Interest Composition Index
Grandparents 49.60% 40.67x
Breast Cancer Fund Raisers 43.18% 38.05x
Menopause Researchers 45.42% 36.78x
Women's Health Researchers 42.39% 35.92x
Home Custom Bedroom Decorators 39.23% 35.06x
Custom Home Lighting Shoppers 39.23% 35.06x
Home Remodelers 40.39% 34.48x
Women's Fitness Enthusiasts 40.49% 34.47x
Heart Surgery Researchers 40.09% 33.46x
Bargain Shopping Researchers 39.59% 33.21x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.58x
Maurices 0.02% 1.39x
Old Navy 0.01% 1.27x
Victoria's Secret 0.01% 1.22x
Carhartt 0.15% 1.18x
The Childrens Place 0.01% 1.15x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is thenester.com.

Website Composition Index
thenester.com 1.08% 32.87x
sixtyandme.com 7.07% 31.30x
short-haircut.com 1.41% 31.28x
awellstyledlife.com 1.10% 31.12x
care2.com 1.98% 30.33x
modernsalon.com 1.12% 27.76x
travelsmith.com 1.08% 27.19x
pritikin.com 1.18% 26.83x
chadwicks.com 2.47% 26.58x
therighthairstyles.com 5.05% 26.46x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Dermatology.

Content Affinity Composition Index
Dermatology 1.53% 22.54x
Reproductive Health 1.19% 21.08x
Natural Diet & Supplement Researchers 2.31% 19.98x
Teen Hair 4.23% 19.79x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 19.72x
Paleo & Keto Diet Enthusiasts 4.60% 19.54x
Assorted Topics (Car News, Animals, Viral Media) 2.24% 19.38x
Nutrition & Diabetic Living 0.69% 19.05x
Senior Care 0.41% 18.78x
Hair & Beauty 1.45% 18.75x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female