Dstillery Audiences

YOUNG BOOMERS

Audience Size: 2.6 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Breast Cancer Fund Raisers.

Interest Composition Index
Breast Cancer Fund Raisers 45.17% 34.10x
Menopause Researchers 48.92% 34.01x
Heart Surgery Researchers 41.18% 31.75x
Women's Fitness Enthusiasts 38.64% 31.06x
Bargain Shopping Researchers 40.90% 30.93x
Retired Assisted Living Shoppers 48.05% 30.89x
Custom Home Lighting Shoppers 41.90% 30.36x
Home Custom Bedroom Decorators 41.90% 30.36x
Retirees 40.86% 30.27x
Luxury Second Home Owners 37.77% 30.22x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.53x
American Apparel 0.05% 1.49x
Express Outlets 0.01% 1.47x
LOFT 0.06% 1.28x
Levi Strauss 0.01% 1.28x
Chicos 0.05% 1.24x
Ann Taylor 0.02% 1.21x
Jos A. Bank Clothiers 0.17% 1.21x
Uniqlo 0.01% 1.19x
Madewell 0.02% 1.19x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is groopspeak.com.

Website Composition Index
groopspeak.com 1.16% 65.83x
onbeing.org 1.45% 62.49x
verifiedpolitics.com 1.47% 60.66x
beautyeditor.ca 1.86% 57.43x
mydailyquizz.com 1.91% 54.71x
essentialdayspa.com 1.94% 54.11x
shared.us 1.08% 53.93x
drjockers.com 1.17% 53.61x
davidwolfe.com 2.07% 51.35x
truthexam.com 1.00% 51.28x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.34% 20.26x
Nutrition & Diabetic Living 1.66% 20.08x
DIY Decoration & Furniture 5.22% 19.48x
Holistic Medicine 1.38% 19.44x
Dermatology 10.73% 19.23x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.38% 19.01x
Natural & Healthy Living Researchers 1.99% 18.90x
Travel, Food, Fashion & Fitness 4.35% 18.53x
Natural Diet & Supplement Researchers 11.26% 17.79x
Teen Hair 8.78% 17.54x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female