Explore the Young Boomers Audience
Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Young Boomers audience.
INTERESTS
The Young Boomers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Young Boomers audience is Breast Cancer Fund Raisers.
| Interest | Composition | Index |
| Breast Cancer Fund Raisers | 41.27% | 28.79x |
| Menopause Researchers | 48.19% | 27.61x |
| Retired Assisted Living Shoppers | 44.91% | 26.54x |
| Bargain Shopping Researchers | 36.86% | 25.88x |
| Women's Fitness Enthusiasts | 36.10% | 25.74x |
| Luxury Second Home Owners | 33.71% | 25.28x |
| Furniture and Appliances Industry | 40.53% | 24.54x |
| Cholesterol Researchers | 32.46% | 24.47x |
| Retired Health Insurance Researchers | 39.18% | 24.44x |
| Home Design Enthusiasts | 39.00% | 24.40x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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APPAREL RETAILERS
The Young Boomers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Young Boomers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.31x |
| Free People | 0.01% | 1.22x |
| Ann Taylor | 0.01% | 1.13x |
| Patagonia | 0.01% | 1.08x |
| Express | 0.02% | 1.06x |
| Brooks Brothers | 0.02% | 1.03x |
| Carhartt | 0.14% | 1.03x |
| The North Face | 0.01% | 1.01x |
| Eddie Bauer | 0.01% | 1.01x |
| Old Navy | 0.04% | 1.01x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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WEBSITES
The Young Boomers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Young Boomers audience is lookfabulousforever.com.
| Website | Composition | Index |
| lookfabulousforever.com | 0.46% | 84.65x |
| nextavenue.org | 0.29% | 77.42x |
| awellstyledlife.com | 0.53% | 75.85x |
| palebluenews.com | 0.13% | 67.16x |
| oppositionreport.com | 0.30% | 66.97x |
| drnorthrup.com | 0.61% | 64.40x |
| beauty.about.com | 0.48% | 64.27x |
| oflifeandlisa.com | 0.30% | 61.51x |
| faboverfifty.com | 0.85% | 61.35x |
| eomega.org | 0.18% | 61.14x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Young Boomers audience is Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs).
| Content Affinity | Composition | Index |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.34% | 19.00x |
| Natural & Healthy Living Researchers | 1.78% | 17.77x |
| Conscious Living | 5.18% | 16.09x |
| DIY Decoration & Furniture | 4.30% | 16.05x |
| Liberal Media - Political Activism | 7.85% | 15.93x |
| Travel, Food, Fashion & Fitness | 3.35% | 15.17x |
| Natural Diet & Supplement Researchers | 11.13% | 14.81x |
| Dermatology | 11.49% | 14.79x |
| Holistic Medicine | 1.37% | 14.77x |
| Parenting Blogs | 2.45% | 14.76x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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DEMOGRAPHICS
The Young Boomers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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