Dstillery Audiences

YOUNG BOOMERS

Audience Size: 2.2 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Grandparents.

Interest Composition Index
Grandparents 50.50% 30.74x
Breast Cancer Fund Raisers 44.55% 28.65x
Menopause Researchers 46.64% 27.65x
Home Custom Bedroom Decorators 39.48% 27.30x
Custom Home Lighting Shoppers 39.48% 27.30x
Women's Health Researchers 45.07% 26.96x
Home Remodelers 42.27% 26.59x
Women's Fitness Enthusiasts 43.68% 26.22x
Home and Garden TV Fans 33.73% 26.19x
Luxury Second Home Owners 39.26% 25.45x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.68x
Talbots 0.01% 1.64x
Jos A. Bank Clothiers 0.01% 1.57x
Lane Bryant 0.01% 1.54x
Maurices 0.02% 1.49x
Dressbarn 0.01% 1.41x
Buckle 0.01% 1.40x
Victoria's Secret 0.02% 1.36x
LOFT 0.01% 1.35x
Banana Republic 0.01% 1.34x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is care2.com.

Website Composition Index
care2.com 1.39% 29.20x
sixtyandme.com 7.00% 29.12x
awellstyledlife.com 1.14% 28.94x
chadwicks.com 1.89% 27.00x
cozylittlehouse.com 1.06% 26.97x
crossroadshospice.com 2.01% 26.46x
interweave.com 1.25% 26.12x
wigsbuy.com 1.86% 26.04x
themindsjournal.com 1.41% 26.00x
maravipost.com 1.58% 25.29x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.05% 18.98x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.17% 17.21x
Dermatology 0.90% 16.40x
Reproductive Health 0.78% 16.32x
Home Decoration - Crafts & Kids 0.59% 16.08x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 15.89x
Holistic Medicine 0.23% 15.54x
Natural Diet & Supplement Researchers 1.62% 15.29x
London Tourism 0.04% 15.22x
Arthritis & Bones 1.80% 14.88x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female