Dstillery Audiences

YOUNG BOOMERS

Audience Size: 4 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Menopause Researchers.

Interest Composition Index
Menopause Researchers 49.74% 38.91x
Breast Cancer Fund Raisers 45.97% 38.77x
Retired Assisted Living Shoppers 44.17% 37.86x
Home Remodelers 43.38% 36.81x
Home Custom Bedroom Decorators 39.49% 36.59x
Custom Home Lighting Shoppers 39.49% 36.55x
Women's Health Researchers 45.63% 36.52x
Heart Surgery Researchers 42.67% 36.15x
Bargain Shopping Researchers 41.93% 35.98x
Home Design and Living Publication Readers 41.85% 35.62x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is The North Face.

Location Composition Index
The North Face 0.01% 1.29x
Free People 0.02% 1.28x
Madewell 0.02% 1.24x
Eddie Bauer 0.02% 1.23x
Dressbarn 0.03% 1.22x
Hugo Boss 0.02% 1.19x
Lululemon 0.03% 1.19x
Chicos 0.03% 1.18x
Lane Bryant 0.03% 1.16x
White House Black Market 0.04% 1.14x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is grandparents.com.

Website Composition Index
grandparents.com 1.05% 40.88x
xojane.com 2.17% 38.58x
reinventingaging.org 1.11% 38.30x
sixtyandme.com 6.70% 36.75x
craftsy.com 3.91% 35.81x
styleatacertainage.com 1.18% 35.56x
food52.com 1.85% 34.29x
mdjunction.com 1.78% 34.04x
theanimalrescuesite.com 2.48% 33.95x
bodyecology.com 1.34% 33.84x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Dermatology.

Content Affinity Composition Index
Dermatology 3.65% 20.95x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 20.03x
Natural Diet & Supplement Researchers 4.25% 19.26x
Holistic Medicine 0.70% 19.12x
DIY Decoration & Furniture 3.44% 18.90x
Nutrition & Diabetic Living 1.17% 18.82x
Reproductive Health 2.45% 18.81x
Travel, Food, Fashion & Fitness 3.22% 18.78x
Paleo & Keto Diet Enthusiasts 8.24% 18.54x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 18.25x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female