Dstillery Audiences

YOUNG BOOMERS

Audience Size: 1.1 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 26.09% 60.28x
COVID Symptoms Researchers 19.72% 59.43x
Drug Store Shoppers 32.36% 58.24x
Headache and Migraine Sufferers 26.80% 57.15x
Pharmacy Shoppers 38.21% 55.55x
Medical Advice Researchers 35.85% 55.38x
Medical Science Researchers 23.03% 55.05x
Medical Consultation Researchers 39.43% 50.22x
Foot Pain Sufferers 18.89% 50.03x
Joint Pain Sufferers 36.82% 48.25x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.81x
Dressbarn 0.01% 1.27x
Lululemon 0.01% 1.26x
Victoria's Secret 0.01% 1.25x
Chicos 0.01% 1.22x
LOFT 0.01% 1.20x
White House Black Market 0.01% 1.09x
Express 0.02% 0.97x
Maurices 0.02% 0.91x
Buckle 0.01% 0.85x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is peoplespharmacy.com.

Website Composition Index
peoplespharmacy.com 5.20% 68.53x
practicalpainmanagement.com 2.24% 62.40x
mentalhealthdaily.com 1.80% 58.00x
healthboards.com 1.28% 49.22x
selfhacked.com 1.25% 49.14x
healthyandnaturalworld.com 2.16% 43.80x
healthresearchfunding.org 1.10% 38.48x
endocrineweb.com 1.31% 35.51x
drweil.com 3.58% 33.96x
healthfully.com 12.33% 33.59x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Paleo & Keto Diet Enthusiasts.

Content Affinity Composition Index
Paleo & Keto Diet Enthusiasts 0.71% 36.41x
Natural Diet & Supplement Researchers 0.24% 33.10x
Healthcare - Dermatology & Aging 7.40% 29.12x
Back & Spine 2.73% 23.71x
Yoga & Meditation 0.24% 19.58x
Healthy Eating Researchers 0.09% 19.45x
Vegans & Animal Welfare 0.14% 19.10x
Medical & Pharmaceutical Scholarship 0.39% 17.61x
Dental Health 0.20% 17.50x
Humor & Entertainment 0.25% 17.34x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female