Dstillery Audiences

YOUNG BOOMERS

Audience Size: 2.1 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Menopause Researchers.

Interest Composition Index
Menopause Researchers 49.66% 57.04x
Breast Cancer Fund Raisers 46.78% 56.11x
Women's Health Researchers 41.83% 54.56x
Retired Assisted Living Shoppers 43.88% 54.52x
Home Remodelers 42.30% 53.09x
Bargain Shopping Researchers 39.39% 52.89x
Heart Surgery Researchers 39.64% 52.18x
Home Custom Bedroom Decorators 40.48% 52.00x
Home Design and Living Publication Readers 40.37% 51.82x
Custom Home Lighting Shoppers 40.54% 51.65x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.45x
Mens Wearhouse 0.57% 1.35x
Buckle 0.19% 1.21x
Bonobos 0.06% 1.17x
REI 0.02% 1.16x
Johnston and Murphy 0.14% 1.15x
Eddie Bauer 0.03% 1.13x
Belk 0.01% 1.12x
Lane Bryant 0.04% 1.10x
Talbots 0.04% 1.10x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is onbeing.org.

Website Composition Index
onbeing.org 1.15% 58.97x
beautyeditor.ca 1.48% 57.81x
essentialdayspa.com 1.65% 56.74x
verifiedpolitics.com 1.22% 56.54x
mydailyquizz.com 1.57% 52.30x
cyndispivey.com 1.53% 50.81x
primewomen.com 1.21% 50.66x
davidwolfe.com 1.71% 50.60x
bookbub.com 1.40% 50.11x
sixtyandme.com 10.43% 50.09x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Nutrition & Diabetic Living.

Content Affinity Composition Index
Nutrition & Diabetic Living 1.97% 23.58x
Dermatology 9.31% 22.97x
DIY Decoration & Furniture 5.64% 22.77x
Travel, Food, Fashion & Fitness 5.00% 22.19x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.33% 21.90x
Natural Diet & Supplement Researchers 9.77% 21.78x
Natural & Healthy Living Researchers 1.88% 21.45x
Teen Hair 8.59% 21.16x
Perfume, Makeup & Cosmetics 2.28% 20.72x
Holistic Medicine 1.31% 20.64x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female