Dstillery Audiences

YOUNG BOOMERS

Audience Size: 3.4 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Breast Cancer Fund Raisers.

Interest Composition Index
Breast Cancer Fund Raisers 44.93% 36.83x
Menopause Researchers 47.90% 36.23x
Women's Health Researchers 44.34% 35.18x
Home Remodelers 42.16% 34.05x
Custom Home Lighting Shoppers 41.97% 33.78x
Home Custom Bedroom Decorators 41.97% 33.78x
Women's Fitness Enthusiasts 42.04% 33.67x
Heart Surgery Researchers 41.90% 33.49x
Home Design and Living Publication Readers 38.67% 33.11x
Bargain Shopping Researchers 41.91% 32.73x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.29x
Carhartt 0.12% 1.18x
Mens Wearhouse 0.01% 0.78x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is awellstyledlife.com.

Website Composition Index
awellstyledlife.com 1.01% 32.86x
xojane.com 1.11% 32.60x
sixtyandme.com 7.14% 31.10x
cleanmama.net 1.01% 30.76x
truthinaging.com 1.14% 30.73x
craftsy.com 1.61% 30.04x
theanimalrescuesite.com 1.14% 29.95x
siobeauty.com 1.29% 29.83x
gurl.com 1.42% 28.87x
ruggable.com 1.21% 28.85x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Dermatology.

Content Affinity Composition Index
Dermatology 2.32% 24.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 22.99x
Holistic Medicine 0.49% 21.34x
Reproductive Health 1.72% 21.08x
Natural Diet & Supplement Researchers 3.06% 20.83x
Teen Hair 4.78% 20.19x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 20.15x
Paleo & Keto Diet Enthusiasts 5.83% 19.77x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 19.28x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.37% 19.15x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female