Dstillery Audiences

YOUNG BOOMERS

Audience Size: 2.8 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Grandparents.

Interest Composition Index
Grandparents 49.06% 41.31x
Home Custom Bedroom Decorators 33.36% 38.01x
Custom Home Lighting Shoppers 33.36% 38.01x
Breast Cancer Fund Raisers 39.66% 37.60x
Women's Health Researchers 40.12% 37.46x
Women's Fitness Enthusiasts 38.12% 36.82x
Home-Made Face Mask Researchers 30.56% 36.38x
Home Remodelers 39.62% 36.17x
Menopause Researchers 42.94% 36.07x
Home Design and Living Publication Readers 33.39% 35.41x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.08x
Carhartt 0.10% 1.02x
Journeys 0.01% 0.97x
Mens Wearhouse 0.01% 0.97x
Victoria's Secret 0.01% 0.89x
The Childrens Place 0.01% 0.87x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is manrepeller.com.

Website Composition Index
manrepeller.com 2.83% 38.37x
awellstyledlife.com 1.73% 36.52x
sixtyandme.com 7.62% 36.25x
styleatacertainage.com 2.09% 35.09x
zubican.com 1.08% 34.68x
steinmart.com 1.40% 34.31x
doctoroz.com 2.30% 32.59x
healthnfitness.net 4.07% 31.40x
thefinancialdiet.com 1.11% 31.14x
nashcountrydaily.com 1.05% 30.66x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.33% 24.03x
Perfume, Makeup & Cosmetics 0.47% 23.55x
Disease Cluster 0.16% 22.88x
Canadian Seniors Real Estate Research Cluster 0.13% 22.50x
Hair & Beauty 0.14% 21.70x
Arthritis & Bones 0.61% 20.16x
Addiction & Recovery Reference 0.06% 19.29x
Yoga & Meditation 1.02% 19.23x
Women Shoppers 1.10% 18.41x
Paleo & Keto Diet Enthusiasts 1.16% 17.78x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female