Dstillery Audiences

YOUNG BOOMERS

Audience Size: 2.5 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Breast Cancer Fund Raisers.

Interest Composition Index
Breast Cancer Fund Raisers 41.85% 31.73x
Retired Assisted Living Shoppers 43.30% 30.62x
Menopause Researchers 49.06% 30.59x
Women's Fitness Enthusiasts 37.15% 28.32x
Luxury Second Home Owners 35.81% 27.52x
Retirees 39.86% 27.34x
Bargain Shopping Researchers 40.30% 27.32x
Home Design Enthusiasts 40.15% 27.05x
Cholesterol Researchers 35.56% 26.52x
Headache and Migraine Sufferers 40.37% 26.37x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Madewell.

Location Composition Index
Madewell 0.02% 1.11x
Columbia 0.01% 1.08x
Chicos 0.04% 1.06x
Michael Kors 0.02% 1.05x
Eddie Bauer 0.01% 1.03x
REI 0.02% 0.99x
Carhartt 0.18% 0.98x
Charlotte Russe 0.01% 0.98x
Banana Republic 0.06% 0.98x
Zara 0.02% 0.97x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is groopspeak.com.

Website Composition Index
groopspeak.com 1.38% 60.23x
onbeing.org 1.76% 57.77x
verifiedpolitics.com 1.74% 55.30x
empoweringparents.com 1.15% 51.20x
beautyeditor.ca 2.24% 51.16x
mydailyquizz.com 2.29% 49.88x
cyndispivey.com 1.33% 49.85x
shared.us 1.28% 48.15x
drjockers.com 1.37% 47.85x
hairfinder.com 2.30% 47.17x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.36% 19.72x
Natural & Healthy Living Researchers 1.90% 18.14x
DIY Decoration & Furniture 4.85% 17.35x
Holistic Medicine 1.39% 16.49x
Nutrition & Diabetic Living 1.59% 16.32x
Travel, Food, Fashion & Fitness 3.89% 16.30x
Dermatology 11.50% 15.89x
Liberal Media - Political Activism 7.42% 15.89x
Natural Diet & Supplement Researchers 11.37% 15.79x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.39% 15.48x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female