Explore the Young Boomers Audience
Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Young Boomers audience.
INTERESTS
The Young Boomers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Young Boomers audience is Menopause Researchers.
| Interest | Composition | Index |
| Menopause Researchers | 49.74% | 38.91x |
| Breast Cancer Fund Raisers | 45.97% | 38.77x |
| Retired Assisted Living Shoppers | 44.17% | 37.86x |
| Home Remodelers | 43.38% | 36.81x |
| Home Custom Bedroom Decorators | 39.49% | 36.59x |
| Custom Home Lighting Shoppers | 39.49% | 36.55x |
| Women's Health Researchers | 45.63% | 36.52x |
| Heart Surgery Researchers | 42.67% | 36.15x |
| Bargain Shopping Researchers | 41.93% | 35.98x |
| Home Design and Living Publication Readers | 41.85% | 35.62x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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APPAREL RETAILERS
The Young Boomers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Young Boomers audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.01% | 1.29x |
| Free People | 0.02% | 1.28x |
| Madewell | 0.02% | 1.24x |
| Eddie Bauer | 0.02% | 1.23x |
| Dressbarn | 0.03% | 1.22x |
| Hugo Boss | 0.02% | 1.19x |
| Lululemon | 0.03% | 1.19x |
| Chicos | 0.03% | 1.18x |
| Lane Bryant | 0.03% | 1.16x |
| White House Black Market | 0.04% | 1.14x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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WEBSITES
The Young Boomers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Young Boomers audience is grandparents.com.
| Website | Composition | Index |
| grandparents.com | 1.05% | 40.88x |
| xojane.com | 2.17% | 38.58x |
| reinventingaging.org | 1.11% | 38.30x |
| sixtyandme.com | 6.70% | 36.75x |
| craftsy.com | 3.91% | 35.81x |
| styleatacertainage.com | 1.18% | 35.56x |
| food52.com | 1.85% | 34.29x |
| mdjunction.com | 1.78% | 34.04x |
| theanimalrescuesite.com | 2.48% | 33.95x |
| bodyecology.com | 1.34% | 33.84x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Young Boomers audience is Dermatology.
| Content Affinity | Composition | Index |
| Dermatology | 3.65% | 20.95x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.13% | 20.03x |
| Natural Diet & Supplement Researchers | 4.25% | 19.26x |
| Holistic Medicine | 0.70% | 19.12x |
| DIY Decoration & Furniture | 3.44% | 18.90x |
| Nutrition & Diabetic Living | 1.17% | 18.82x |
| Reproductive Health | 2.45% | 18.81x |
| Travel, Food, Fashion & Fitness | 3.22% | 18.78x |
| Paleo & Keto Diet Enthusiasts | 8.24% | 18.54x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.19% | 18.25x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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DEMOGRAPHICS
The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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