Dstillery Audiences

YOUNG BOOMERS

Audience Size: 4.6 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Menopause Researchers.

Interest Composition Index
Menopause Researchers 50.58% 32.45x
Breast Cancer Fund Raisers 48.38% 32.01x
Women's Health Researchers 45.18% 31.05x
Heart Surgery Researchers 42.56% 30.84x
Retired Assisted Living Shoppers 46.94% 30.54x
Home Remodelers 44.64% 30.41x
Bargain Shopping Researchers 43.72% 29.71x
Home Design and Living Publication Readers 41.91% 29.63x
Women's Fitness Enthusiasts 42.30% 29.58x
Custom Home Lighting Shoppers 43.92% 29.40x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Talbots.

Location Composition Index
Talbots 0.03% 1.31x
Belk 0.01% 1.17x
Ralph Lauren 0.01% 1.15x
Dressbarn 0.03% 1.14x
Ann Taylor 0.01% 1.12x
Madewell 0.02% 1.11x
Forever 21 0.04% 1.11x
Carhartt 0.28% 1.11x
Armani 0.02% 1.10x
Jos A. Bank Clothiers 0.04% 1.10x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is theanimalrescuesite.com.

Website Composition Index
theanimalrescuesite.com 1.76% 29.46x
xojane.com 1.57% 29.45x
craftsy.com 2.81% 28.07x
sixtyandme.com 6.15% 28.01x
food52.com 1.46% 27.06x
cleanmama.net 1.08% 26.57x
quizzstar.com 1.36% 26.06x
gurl.com 2.05% 25.79x
lovethispic.com 1.46% 25.68x
truthinaging.com 1.31% 25.48x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Dermatology.

Content Affinity Composition Index
Dermatology 3.29% 19.17x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 18.19x
Holistic Medicine 0.65% 17.78x
Natural Diet & Supplement Researchers 3.89% 17.78x
Assorted Topics (Car News, Animals, Viral Media) 3.99% 17.48x
Reproductive Health 2.21% 17.03x
Nutrition & Diabetic Living 1.12% 16.98x
Travel, Food, Fashion & Fitness 3.18% 16.95x
Paleo & Keto Diet Enthusiasts 7.52% 16.94x
DIY Decoration & Furniture 3.39% 16.64x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female