Dstillery Audiences

YOUNG BOOMERS

Audience Size: 1.5 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is COVID Symptoms Researchers.

Interest Composition Index
COVID Symptoms Researchers 12.93% 61.57x
Medical Advice Researchers 21.29% 61.50x
Heart Surgery Researchers 35.14% 57.20x
Primary Care Doctor Researchers 33.01% 55.38x
Healthcare Provider Education Researchers 35.64% 52.64x
Heart Health Researchers 36.84% 52.53x
Drug Store Shoppers 32.61% 52.26x
Pharmacy Shoppers 40.16% 49.30x
Medical Consultation Researchers 43.67% 45.81x
Pain Management Researchers 31.84% 43.38x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.58x
Maurices 0.03% 1.46x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is peoplespharmacy.com.

Website Composition Index
peoplespharmacy.com 4.42% 56.97x
mentalhealthdaily.com 1.20% 54.34x
healthyandnaturalworld.com 1.40% 43.01x
organicfacts.net 1.00% 34.34x
healthfully.com 8.69% 34.10x
medscape.com 4.55% 33.36x
betterhealthwhileaging.net 1.71% 32.62x
scarysymptoms.com 3.15% 30.06x
patient.info 10.71% 29.01x
symptomfind.com 1.01% 28.93x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Healthcare - Dermatology & Aging.

Content Affinity Composition Index
Healthcare - Dermatology & Aging 5.05% 28.68x
Paleo & Keto Diet Enthusiasts 0.37% 28.64x
Natural Diet & Supplement Researchers 0.18% 28.39x
Back & Spine 1.63% 20.64x
Dental Health 0.16% 20.33x
Medical Diagnostics 0.65% 16.33x
Vegans & Animal Welfare 0.08% 15.54x
Charity Walks 0.90% 15.35x
Humor & Entertainment 0.16% 14.53x
Canada Consumer Product Cluster 0.61% 13.73x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female