Dstillery Audiences

YOUNG BOOMERS

Audience Size: 2.6 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Breast Cancer Fund Raisers.

Interest Composition Index
Breast Cancer Fund Raisers 41.27% 28.79x
Menopause Researchers 48.19% 27.61x
Retired Assisted Living Shoppers 44.91% 26.54x
Bargain Shopping Researchers 36.86% 25.88x
Women's Fitness Enthusiasts 36.10% 25.74x
Luxury Second Home Owners 33.71% 25.28x
Furniture and Appliances Industry 40.53% 24.54x
Cholesterol Researchers 32.46% 24.47x
Retired Health Insurance Researchers 39.18% 24.44x
Home Design Enthusiasts 39.00% 24.40x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.31x
Free People 0.01% 1.22x
Ann Taylor 0.01% 1.13x
Patagonia 0.01% 1.08x
Express 0.02% 1.06x
Brooks Brothers 0.02% 1.03x
Carhartt 0.14% 1.03x
The North Face 0.01% 1.01x
Eddie Bauer 0.01% 1.01x
Old Navy 0.04% 1.01x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is lookfabulousforever.com.

Website Composition Index
lookfabulousforever.com 0.46% 84.65x
nextavenue.org 0.29% 77.42x
awellstyledlife.com 0.53% 75.85x
palebluenews.com 0.13% 67.16x
oppositionreport.com 0.30% 66.97x
drnorthrup.com 0.61% 64.40x
beauty.about.com 0.48% 64.27x
oflifeandlisa.com 0.30% 61.51x
faboverfifty.com 0.85% 61.35x
eomega.org 0.18% 61.14x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.34% 19.00x
Natural & Healthy Living Researchers 1.78% 17.77x
Conscious Living 5.18% 16.09x
DIY Decoration & Furniture 4.30% 16.05x
Liberal Media - Political Activism 7.85% 15.93x
Travel, Food, Fashion & Fitness 3.35% 15.17x
Natural Diet & Supplement Researchers 11.13% 14.81x
Dermatology 11.49% 14.79x
Holistic Medicine 1.37% 14.77x
Parenting Blogs 2.45% 14.76x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999