Dstillery Audiences

YOUNG BOOMERS

Audience Size: 2 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Grandparents.

Interest Composition Index
Grandparents 49.89% 44.23x
Custom Home Lighting Shoppers 34.78% 41.25x
Home Custom Bedroom Decorators 34.77% 41.25x
Breast Cancer Fund Raisers 41.07% 41.20x
Women's Health Researchers 42.83% 39.95x
Menopause Researchers 44.93% 38.96x
Women's Fitness Enthusiasts 41.17% 38.81x
Home-Made Face Mask Researchers 30.69% 38.79x
Home Remodelers 40.01% 38.66x
Home Design and Living Publication Readers 36.44% 38.14x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.11x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is manrepeller.com.

Website Composition Index
manrepeller.com 4.07% 38.42x
sixtyandme.com 7.13% 36.93x
realfarmacy.com 1.03% 36.00x
awellstyledlife.com 1.35% 35.55x
steinmart.com 2.34% 35.29x
zubican.com 1.54% 34.25x
styleatacertainage.com 2.18% 34.02x
ericdress.com 1.14% 32.70x
wineandglue.com 1.31% 32.60x
tbdress.com 1.16% 32.29x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.29% 24.21x
Disease Cluster 0.30% 23.80x
Perfume, Makeup & Cosmetics 0.41% 20.97x
Senior Care 0.05% 20.63x
Natural Diet & Supplement Researchers 0.68% 20.35x
Arthritis & Bones 0.66% 20.19x
Yoga & Meditation 1.21% 20.00x
Women Shoppers 1.77% 19.97x
Dermatology 0.19% 19.50x
Networking Marketing 0.15% 18.99x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female