Explore the Young Boomers Audience
Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Young Boomers audience.
INTERESTS
The Young Boomers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Young Boomers audience is Grandparents.
| Interest | Composition | Index |
| Grandparents | 49.89% | 44.23x |
| Custom Home Lighting Shoppers | 34.78% | 41.25x |
| Home Custom Bedroom Decorators | 34.77% | 41.25x |
| Breast Cancer Fund Raisers | 41.07% | 41.20x |
| Women's Health Researchers | 42.83% | 39.95x |
| Menopause Researchers | 44.93% | 38.96x |
| Women's Fitness Enthusiasts | 41.17% | 38.81x |
| Home-Made Face Mask Researchers | 30.69% | 38.79x |
| Home Remodelers | 40.01% | 38.66x |
| Home Design and Living Publication Readers | 36.44% | 38.14x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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APPAREL RETAILERS
The Young Boomers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Young Boomers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.05% | 1.11x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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WEBSITES
The Young Boomers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Young Boomers audience is manrepeller.com.
| Website | Composition | Index |
| manrepeller.com | 4.07% | 38.42x |
| sixtyandme.com | 7.13% | 36.93x |
| realfarmacy.com | 1.03% | 36.00x |
| awellstyledlife.com | 1.35% | 35.55x |
| steinmart.com | 2.34% | 35.29x |
| zubican.com | 1.54% | 34.25x |
| styleatacertainage.com | 2.18% | 34.02x |
| ericdress.com | 1.14% | 32.70x |
| wineandglue.com | 1.31% | 32.60x |
| tbdress.com | 1.16% | 32.29x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Young Boomers audience is Natural & Healthy Living Researchers.
| Content Affinity | Composition | Index |
| Natural & Healthy Living Researchers | 0.29% | 24.21x |
| Disease Cluster | 0.30% | 23.80x |
| Perfume, Makeup & Cosmetics | 0.41% | 20.97x |
| Senior Care | 0.05% | 20.63x |
| Natural Diet & Supplement Researchers | 0.68% | 20.35x |
| Arthritis & Bones | 0.66% | 20.19x |
| Yoga & Meditation | 1.21% | 20.00x |
| Women Shoppers | 1.77% | 19.97x |
| Dermatology | 0.19% | 19.50x |
| Networking Marketing | 0.15% | 18.99x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
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DEMOGRAPHICS
The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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