Dstillery Audiences

YOUNG BOOMERS

Audience Size: 1.2 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Grandparents.

Interest Composition Index
Grandparents 41.98% 57.22x
Home Custom Bedroom Decorators 17.09% 57.06x
Custom Home Lighting Shoppers 17.09% 57.06x
Home-Made Face Mask Researchers 27.03% 51.91x
Women's Health Researchers 30.62% 51.58x
Women's Fitness Enthusiasts 29.08% 50.43x
Home Remodelers 27.37% 50.38x
Home Design Enthusiasts 27.22% 49.25x
Women’s Lifestyle Blogs Researchers 29.78% 49.19x
Home Design and Living Publication Readers 20.87% 48.67x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.24x
Aeropostale 0.01% 1.24x
Express 0.01% 1.23x
Journeys 0.02% 1.23x
Buckle 0.01% 1.19x
White House Black Market 0.01% 1.17x
Maurices 0.02% 1.05x
The Childrens Place 0.02% 1.03x
Carhartt 0.11% 0.94x
Victoria's Secret 0.02% 0.90x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is awellstyledlife.com.

Website Composition Index
awellstyledlife.com 3.16% 50.55x
themindsjournal.com 1.37% 46.15x
sixtyandme.com 10.40% 45.89x
hgtv.ca 1.42% 42.78x
styleatacertainage.com 2.39% 41.27x
primewomen.com 3.02% 40.02x
straightastyleblog.com 1.34% 38.77x
jolynneshane.com 3.07% 37.38x
missmustardseed.com 1.19% 36.18x
uexpress.com 4.13% 35.55x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.56% 33.91x
Travel, Food, Fashion & Fitness 3.20% 25.45x
DIY Decoration & Furniture 3.62% 23.04x
Teen Hair 1.39% 22.38x
Canada Consumer Product Cluster 1.34% 21.28x
Natural & Healthy Living Researchers 0.13% 21.05x
Yoga & Meditation 0.21% 20.76x
Arthritis & Bones 0.12% 20.59x
Vegans & Animal Welfare 0.21% 20.14x
Nutrition & Diabetic Living 0.11% 20.09x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female