Explore the Young Boomers Audience
Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Young Boomers audience.
INTERESTS
The Young Boomers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Young Boomers audience is Breast Cancer Fund Raisers.
| Interest | Composition | Index |
| Breast Cancer Fund Raisers | 45.17% | 34.10x |
| Menopause Researchers | 48.92% | 34.01x |
| Heart Surgery Researchers | 41.18% | 31.75x |
| Women's Fitness Enthusiasts | 38.64% | 31.06x |
| Bargain Shopping Researchers | 40.90% | 30.93x |
| Retired Assisted Living Shoppers | 48.05% | 30.89x |
| Custom Home Lighting Shoppers | 41.90% | 30.36x |
| Home Custom Bedroom Decorators | 41.90% | 30.36x |
| Retirees | 40.86% | 30.27x |
| Luxury Second Home Owners | 37.77% | 30.22x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Curious about what else the Young Boomers audience is interested in?
Sign Up
APPAREL RETAILERS
The Young Boomers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Young Boomers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.53x |
| American Apparel | 0.05% | 1.49x |
| Express Outlets | 0.01% | 1.47x |
| LOFT | 0.06% | 1.28x |
| Levi Strauss | 0.01% | 1.28x |
| Chicos | 0.05% | 1.24x |
| Ann Taylor | 0.02% | 1.21x |
| Jos A. Bank Clothiers | 0.17% | 1.21x |
| Uniqlo | 0.01% | 1.19x |
| Madewell | 0.02% | 1.19x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Want to find more of the Young Boomers audience in the real world?
Sign Up
WEBSITES
The Young Boomers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Young Boomers audience is groopspeak.com.
| Website | Composition | Index |
| groopspeak.com | 1.16% | 65.83x |
| onbeing.org | 1.45% | 62.49x |
| verifiedpolitics.com | 1.47% | 60.66x |
| beautyeditor.ca | 1.86% | 57.43x |
| mydailyquizz.com | 1.91% | 54.71x |
| essentialdayspa.com | 1.94% | 54.11x |
| shared.us | 1.08% | 53.93x |
| drjockers.com | 1.17% | 53.61x |
| davidwolfe.com | 2.07% | 51.35x |
| truthexam.com | 1.00% | 51.28x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Want to see more of the websites the Young Boomers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Young Boomers audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).
| Content Affinity | Composition | Index |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.34% | 20.26x |
| Nutrition & Diabetic Living | 1.66% | 20.08x |
| DIY Decoration & Furniture | 5.22% | 19.48x |
| Holistic Medicine | 1.38% | 19.44x |
| Dermatology | 10.73% | 19.23x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.38% | 19.01x |
| Natural & Healthy Living Researchers | 1.99% | 18.90x |
| Travel, Food, Fashion & Fitness | 4.35% | 18.53x |
| Natural Diet & Supplement Researchers | 11.26% | 17.79x |
| Teen Hair | 8.78% | 17.54x |
Composition Percentage:
The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Want to see more of the Content Affinities the Young Boomers audience visits?
Sign Up
DEMOGRAPHICS
The Young Boomers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Young Boomers audience?
Sign Up