Dstillery Audiences

YOUNG BOOMERS

Audience Size: 3.9 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Menopause Researchers.

Interest Composition Index
Menopause Researchers 50.70% 37.81x
Breast Cancer Fund Raisers 45.87% 37.75x
Retired Assisted Living Shoppers 46.16% 36.42x
Women's Health Researchers 45.13% 35.53x
Home Remodelers 44.92% 35.35x
Heart Surgery Researchers 43.14% 35.19x
Bargain Shopping Researchers 42.43% 35.12x
Home Custom Bedroom Decorators 40.95% 35.04x
Custom Home Lighting Shoppers 40.94% 35.03x
Home Design and Living Publication Readers 42.55% 34.60x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.43x
Bonobos 0.10% 1.37x
White House Black Market 0.40% 1.36x
Buckle 0.31% 1.33x
Mens Wearhouse 0.48% 1.27x
Johnston and Murphy 0.56% 1.22x
Talbots 0.04% 1.17x
Eddie Bauer 0.02% 1.07x
Columbia 0.01% 1.03x
Topshop 0.02% 0.98x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is womenshealthnetwork.com.

Website Composition Index
womenshealthnetwork.com 1.03% 40.44x
grandparents.com 1.40% 38.94x
washingtonpress.com 1.23% 37.50x
sixtyandme.com 6.80% 37.46x
doctorshealthpress.com 1.06% 37.14x
xojane.com 2.98% 36.94x
cooktopcove.com 1.98% 36.74x
youbeauty.com 1.23% 36.48x
bodyecology.com 1.71% 36.13x
health.harvard.edu 1.18% 35.56x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Dermatology.

Content Affinity Composition Index
Dermatology 4.48% 19.77x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.18% 18.69x
Natural Diet & Supplement Researchers 5.13% 18.20x
Nutrition & Diabetic Living 1.32% 18.17x
Holistic Medicine 0.80% 18.11x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 18.05x
DIY Decoration & Furniture 3.63% 18.03x
Reproductive Health 2.96% 17.75x
England Tourism 0.07% 17.74x
Travel, Food, Fashion & Fitness 3.38% 17.56x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female