Dstillery Audiences

YOUNG BOOMERS

Audience Size: 2.5 Million Devices

Explore the Young Boomers Audience

Below you'll find more information about the Young Boomers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Young Boomers audience.

Dstillery Crafted Audiences

INTERESTS

The Young Boomers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Young Boomers audience is Breast Cancer Fund Raisers.

Interest Composition Index
Breast Cancer Fund Raisers 43.53% 46.92x
Menopause Researchers 48.54% 46.35x
Retired Assisted Living Shoppers 41.98% 44.88x
Heart Surgery Researchers 37.99% 43.13x
Bargain Shopping Researchers 37.63% 42.95x
Home Custom Bedroom Decorators 38.78% 42.04x
Women's Fitness Enthusiasts 37.58% 41.98x
Retirees 39.12% 41.69x
Luxury Second Home Owners 37.15% 41.52x
Retired Health Insurance Researchers 35.28% 40.94x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Interest attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Young Boomers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Young Boomers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.38x
Mens Wearhouse 0.39% 1.16x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Location attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Young Boomers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Young Boomers audience is groopspeak.com.

Website Composition Index
groopspeak.com 1.06% 63.20x
onbeing.org 1.30% 59.52x
verifiedpolitics.com 1.33% 57.57x
beautyeditor.ca 1.68% 57.03x
essentialdayspa.com 1.79% 54.78x
shared.us 1.02% 52.68x
mydailyquizz.com 1.73% 52.68x
drjockers.com 1.07% 52.41x
davidwolfe.com 1.87% 50.20x
bookbub.com 1.55% 49.72x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Web attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Young Boomers audience is Nutrition & Diabetic Living.

Content Affinity Composition Index
Nutrition & Diabetic Living 1.79% 22.72x
DIY Decoration & Furniture 5.21% 21.53x
Dermatology 9.57% 21.45x
Natural & Healthy Living Researchers 1.79% 20.80x
Travel, Food, Fashion & Fitness 4.51% 20.35x
Natural Diet & Supplement Researchers 10.09% 19.85x
Teen Hair 8.29% 19.78x
Organic Beauty & Skincare Products 3.83% 18.80x
Liberal Media - Political Activism 6.44% 18.69x
Parenting Blogs 2.71% 18.63x
Composition Percentage: The overlap percentage between the Young Boomers audience and the Content Affinity attribute.
Index: A comparison of the Young Boomers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Young Boomers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female