Dstillery Audiences

ZOO VISITORS

Audience Size: 5.3 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 38.32% 17.95x
Sea World Park Trip Planners 24.86% 12.91x
California Trip Planners 28.52% 12.57x
San Diego Activities Researchers 23.40% 11.98x
Disney Vacation Planners 20.31% 11.91x
Childrens Museum Visitors 22.28% 11.51x
Teaching Resources Researchers 23.73% 11.26x
Sleepwear Shoppers 20.53% 10.93x
Easter Decorations and Candy Shoppers 19.05% 10.70x
Aquarium Trip Planners 18.70% 10.51x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is REI.

Location Composition Index
REI 0.01% 1.56x
Free People 0.03% 1.44x
Gymboree 0.05% 1.32x
Tommy Bahama 0.01% 1.30x
Forever 21 0.04% 1.25x
Hollister 0.04% 1.23x
Chicos 0.05% 1.22x
Eddie Bauer 0.02% 1.20x
Kate Spade 0.02% 1.19x
White House Black Market 0.05% 1.18x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sdzsafaripark.org.

Website Composition Index
sdzsafaripark.org 4.34% 49.09x
sandiego.org 8.13% 33.16x
christkindlmarket.com 2.31% 31.65x
sandiegozoo.org 2.34% 31.00x
lpzoo.org 2.42% 30.58x
knotts.com 1.76% 29.79x
sdhumane.org 1.05% 29.30x
tampaelectric.com 1.94% 29.25x
sandiegomagazine.com 1.80% 27.14x
msichicago.org 2.62% 26.89x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.67% 16.71x
Southern California Tourism 3.80% 15.75x
Illinois Education 0.70% 15.49x
Illinois 3.06% 12.57x
Pacific Northwest Sports & News Cluster 7.89% 11.61x
Los Angeles Cluster 0.28% 10.57x
San Diego Cluster 11.40% 9.12x
Cub & Girl Scouts 0.68% 9.06x
San Francisco Tourism 0.63% 9.06x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.09% 8.39x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female