Dstillery Audiences

ZOO VISITORS

Audience Size: 4.1 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 46.26% 20.88x
California Trip Planners 34.09% 15.87x
San Diego Activities Researchers 25.26% 15.20x
Sea World Park Trip Planners 28.50% 14.78x
Childrens Museum Visitors 27.08% 14.61x
Disney Vacation Planners 21.48% 14.26x
Summer Activities Researchers 31.38% 13.56x
Supermarket Shoppers 24.96% 12.98x
San Francisco Activities Researchers 22.34% 12.88x
San Diego Events Researchers 22.34% 12.88x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Columbia.

Location Composition Index
Columbia 0.02% 1.55x
Lorna Jane 0.01% 1.54x
Zara 0.05% 1.53x
Madewell 0.03% 1.37x
American Apparel 0.05% 1.31x
Express 0.04% 1.30x
REI 0.03% 1.26x
Gymboree 0.04% 1.26x
Joe's Jeans 0.01% 1.25x
Tommy Bahama 0.03% 1.20x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sdzsafaripark.org.

Website Composition Index
sdzsafaripark.org 5.79% 52.13x
sandiego.com 1.44% 39.89x
transitchicago.com 2.66% 36.18x
cityofchicago.org 2.57% 36.17x
lpzoo.org 3.33% 33.73x
sandiegozoo.org 8.19% 33.57x
christkindlmarket.com 2.52% 33.47x
thelocaltourist.com 1.01% 32.25x
discoverycube.org 1.09% 30.50x
sandiego.org 8.65% 29.83x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.50% 18.98x
Illinois Education 1.85% 18.02x
Southern California Tourism 8.64% 16.92x
Illinois 7.47% 14.01x
Los Angeles Cluster 0.71% 11.91x
San Diego Cluster 16.87% 11.83x
Toys Shopping 5.40% 11.37x
Pacific Northwest Sports & News Cluster 9.34% 11.23x
San Francisco Tourism 2.17% 11.21x
Parenting & Children's Activities 4.18% 10.59x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female