Explore the Zoo Visitors Audience
Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Zoo Visitors audience.
INTERESTS
The Zoo Visitors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.
| Interest | Composition | Index |
| San Diego Trip Planners | 14.59% | 8.93x |
| Ohio County and Local Fair Visitors | 14.96% | 7.85x |
| Water Park Visitors | 14.54% | 6.87x |
| Summer Festivals and Fairs Visitors | 12.37% | 6.44x |
| Cleveland Indians Fans | 9.82% | 6.41x |
| North West State Fair Visitors | 13.27% | 6.07x |
| Washington Skiers and Snowboarders | 10.58% | 5.92x |
| Washington County and Local Fair Visitors | 11.49% | 5.82x |
| Spa Goers | 10.36% | 5.61x |
| Summer Activities Researchers | 9.63% | 5.45x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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APPAREL RETAILERS
The Zoo Visitors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.02% | 1.31x |
| Michael Kors | 0.01% | 1.30x |
| H&M | 0.01% | 1.27x |
| Zumiez | 0.02% | 1.23x |
| Jos A. Bank Clothiers | 0.02% | 1.21x |
| Buckle | 0.02% | 1.19x |
| American Eagle Outfitters | 0.02% | 1.18x |
| Banana Republic | 0.02% | 1.18x |
| Hollister | 0.01% | 1.16x |
| Aeropostale | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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WEBSITES
The Zoo Visitors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Zoo Visitors audience is sandiegozoo.org.
| Website | Composition | Index |
| sandiegozoo.org | 1.50% | 21.49x |
| northeastohiofamilyfun.com | 1.97% | 20.65x |
| a-z-animals.com | 2.59% | 11.66x |
| clevescene.com | 3.84% | 9.30x |
| wa.gov | 1.53% | 9.04x |
| baynews9.com | 3.67% | 8.63x |
| reptilesmagazine.com | 1.04% | 8.57x |
| littlebinsforlittlehands.com | 1.09% | 7.58x |
| brooklynfarmgirl.com | 1.64% | 7.53x |
| 123homeschool4me.com | 1.43% | 7.45x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zoo Visitors audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.03% | 10.22x |
| Southern California Tourism | 0.13% | 8.11x |
| Youth Educational Resources | 0.04% | 7.70x |
| Pacific Northwest Sports & News Cluster | 3.36% | 7.19x |
| Health & Safety Compliance | 0.02% | 5.71x |
| Vietnam Cluster | 0.20% | 5.55x |
| Children's Learning Tools | 1.16% | 5.11x |
| Los Angeles Cluster | 0.03% | 4.93x |
| Nature & Wildlife | 0.39% | 4.81x |
| Exotic Pets | 0.34% | 4.30x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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DEMOGRAPHICS
The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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