Explore the Zoo Visitors Audience
Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Zoo Visitors audience.
INTERESTS
The Zoo Visitors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.
| Interest | Composition | Index |
| San Diego Trip Planners | 14.98% | 8.29x |
| Ohio County and Local Fair Visitors | 15.14% | 7.27x |
| Water Park Visitors | 14.10% | 6.51x |
| Summer Festivals and Fairs Visitors | 12.29% | 6.10x |
| Cleveland Indians Fans | 10.10% | 5.94x |
| North West State Fair Visitors | 13.31% | 5.90x |
| Washington Skiers and Snowboarders | 10.30% | 5.57x |
| School Supply Shoppers | 12.22% | 5.47x |
| Washington County and Local Fair Visitors | 11.44% | 5.33x |
| Teaching Resources Researchers | 8.62% | 5.25x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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APPAREL RETAILERS
The Zoo Visitors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zoo Visitors audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.02% | 1.35x |
| Forever 21 | 0.01% | 1.32x |
| Zumiez | 0.01% | 1.32x |
| Jos A. Bank Clothiers | 0.01% | 1.32x |
| White House Black Market | 0.02% | 1.31x |
| Chicos | 0.02% | 1.30x |
| Buckle | 0.02% | 1.28x |
| Maurices | 0.03% | 1.23x |
| LOFT | 0.02% | 1.21x |
| Old Navy | 0.03% | 1.19x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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WEBSITES
The Zoo Visitors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Zoo Visitors audience is sandiegozoo.org.
| Website | Composition | Index |
| sandiegozoo.org | 1.53% | 19.65x |
| northeastohiofamilyfun.com | 1.95% | 18.42x |
| a-z-animals.com | 1.70% | 10.81x |
| clevescene.com | 3.18% | 9.84x |
| baynews9.com | 4.99% | 9.13x |
| wa.gov | 1.38% | 8.54x |
| kusi.com | 1.12% | 7.65x |
| roomrecess.com | 1.12% | 7.59x |
| 123homeschool4me.com | 1.29% | 7.22x |
| news-herald.com | 1.09% | 7.16x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.15% | 9.27x |
| Illinois | 0.06% | 7.57x |
| Youth Educational Resources | 0.06% | 7.42x |
| Pacific Northwest Sports & News Cluster | 3.71% | 7.33x |
| Los Angeles Cluster | 0.04% | 7.14x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.01% | 6.91x |
| Illinois Education | 0.01% | 5.82x |
| Children's Learning Tools | 1.28% | 5.44x |
| Vietnam Cluster | 0.18% | 4.99x |
| California Universities | 0.13% | 4.78x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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DEMOGRAPHICS
The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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