Dstillery Audiences

ZOO VISITORS

Audience Size: 2.7 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 43.44% 41.47x
California Trip Planners 31.06% 32.54x
San Diego Activities Researchers 25.78% 30.95x
Sea World Park Trip Planners 28.04% 28.34x
San Diego Events Researchers 22.52% 26.76x
San Francisco Activities Researchers 22.52% 26.75x
Disney Vacation Planners 22.01% 25.95x
Childrens Museum Visitors 24.86% 25.48x
California Skiers and Snowboarders 21.52% 24.13x
Summer Activities Researchers 27.97% 23.86x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Columbia.

Location Composition Index
Columbia 0.02% 1.69x
Topshop 0.02% 1.57x
Bonobos 0.08% 1.33x
American Apparel 0.05% 1.31x
White House Black Market 0.30% 1.31x
Mens Wearhouse 0.63% 1.28x
Jos A. Bank Clothiers 0.38% 1.26x
Levi Strauss 0.03% 1.26x
Abercrombie & Fitch 0.05% 1.23x
Gymboree 0.07% 1.20x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sdzsafaripark.org.

Website Composition Index
sdzsafaripark.org 7.92% 83.49x
sandiego.com 1.55% 60.57x
sandiegozoo.org 5.96% 56.82x
christkindlmarket.com 1.95% 56.31x
cityofchicago.org 1.81% 56.30x
transitchicago.com 1.88% 56.29x
stgpresents.org 1.39% 52.39x
lpzoo.org 3.32% 48.19x
thelocaltourist.com 1.07% 46.43x
discoverycube.org 1.33% 45.62x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.33% 25.62x
Illinois Education 1.90% 23.08x
Southern California Tourism 9.02% 21.92x
Illinois 7.20% 17.22x
Los Angeles Cluster 0.68% 16.49x
San Diego Cluster 20.43% 14.36x
Toys Shopping 4.76% 13.92x
San Francisco Tourism 2.10% 13.89x
Parenting & Children's Activities 3.86% 13.57x
Costumes 0.66% 12.94x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female