Dstillery Audiences

ZOO VISITORS

Audience Size: 3.1 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 15.84% 11.68x
Ohio County and Local Fair Visitors 14.52% 7.94x
Summer Festivals and Fairs Visitors 13.68% 7.53x
Seattle Trip Planners 7.47% 7.11x
Involved Parents 3.62% 7.04x
Washington Skiers and Snowboarders 11.83% 6.94x
Cleveland Indians Fans 9.99% 6.91x
Sea World Park Trip Planners 8.21% 6.74x
China Trip Planners 9.45% 6.69x
Washington County and Local Fair Visitors 12.35% 6.56x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Talbots.

Location Composition Index
Talbots 0.02% 1.58x
Gap 0.01% 1.50x
Urban Outfitters 0.03% 1.43x
Chicos 0.02% 1.36x
Mens Wearhouse 0.02% 1.31x
White House Black Market 0.02% 1.31x
Victoria's Secret 0.02% 1.25x
LOFT 0.01% 1.20x
Michael Kors 0.01% 1.19x
Buckle 0.02% 1.16x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is northeastohiofamilyfun.com.

Website Composition Index
northeastohiofamilyfun.com 1.70% 26.03x
q13fox.com 2.06% 9.69x
cleveland19.com 3.90% 9.69x
reptilesmagazine.com 2.05% 9.47x
wa.gov 1.34% 9.19x
clevescene.com 4.42% 9.15x
wfmj.com 1.39% 8.78x
a-z-animals.com 25.15% 8.62x
brooklynfarmgirl.com 1.42% 8.61x
wkyc.com 6.86% 8.55x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.37% 9.48x
Los Angeles Cluster 0.04% 7.83x
Southern California Tourism 0.08% 7.82x
San Francisco Tourism 0.01% 7.58x
Scuba Diving 0.03% 7.58x
Roleplay & Fantasy Games 0.01% 7.58x
Exotic Pets 0.30% 6.03x
Science Education & Academia 0.03% 5.20x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.02% 4.88x
Pacific Northwest Information Research Cluster 6.19% 4.85x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female