Dstillery Audiences

ZOO VISITORS

Audience Size: 4.2 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 16.00% 10.24x
Ohio County and Local Fair Visitors 14.59% 8.56x
Cleveland Indians Fans 11.23% 7.46x
Water Park Visitors 13.62% 6.85x
Teaching Resources Researchers 10.09% 6.61x
North West State Fair Visitors 12.88% 6.59x
Summer Festivals and Fairs Visitors 11.27% 6.53x
Washington County and Local Fair Visitors 11.37% 6.42x
Spa Goers 11.00% 6.11x
Aquarium Trip Planners 7.88% 5.87x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.26x
Mens Wearhouse 0.01% 1.20x
Carhartt 0.11% 1.13x
Express 0.01% 1.12x
Maurices 0.01% 1.09x
Buckle 0.01% 1.06x
Journeys 0.01% 1.03x
The Childrens Place 0.01% 0.98x
Victoria's Secret 0.01% 0.94x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 1.38% 22.28x
northeastohiofamilyfun.com 1.92% 15.32x
clevescene.com 2.72% 11.26x
wa.gov 1.18% 10.06x
baynews9.com 5.01% 9.88x
kusi.com 1.91% 9.82x
news-herald.com 1.13% 9.20x
roomrecess.com 1.52% 9.09x
thestranger.com 1.01% 8.74x
123homeschool4me.com 1.15% 7.98x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.02% 14.97x
Southern California Tourism 0.32% 13.51x
Illinois Education 0.08% 11.71x
Illinois 0.31% 9.55x
Cub & Girl Scouts 0.10% 9.21x
Costumes 0.02% 8.75x
Pacific Northwest Sports & News Cluster 3.71% 8.33x
Youth Educational Resources 0.12% 7.51x
College Sports 0.16% 6.21x
Nature & Wildlife 0.40% 5.62x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female