Dstillery Audiences

ZOO VISITORS

Audience Size: 4.6 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 25.28% 14.09x
Teaching Resources Researchers 16.04% 9.33x
Sea World Park Trip Planners 15.22% 9.20x
Childrens Museum Visitors 14.75% 9.06x
California Trip Planners 15.35% 8.92x
Disney Vacation Planners 13.13% 8.74x
Spa Goers 15.21% 8.66x
San Diego Activities Researchers 12.38% 8.58x
North West State Fair Visitors 18.44% 8.57x
Washington County and Local Fair Visitors 17.95% 8.53x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.26x
Mens Wearhouse 0.01% 1.23x
Victoria's Secret 0.01% 1.19x
Old Navy 0.01% 1.18x
Maurices 0.01% 0.94x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sdzsafaripark.org.

Website Composition Index
sdzsafaripark.org 1.30% 44.94x
lpzoo.org 1.23% 29.08x
christkindlmarket.com 1.15% 28.42x
sandiego.org 2.56% 27.38x
msichicago.org 1.33% 26.06x
wta.org 2.15% 25.77x
sandiegozoo.org 2.41% 24.19x
northeastohiofamilyfun.com 1.87% 22.10x
seattlemet.com 1.44% 22.07x
wsdot.com 1.53% 21.55x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.16% 16.23x
Southern California Tourism 0.95% 14.69x
Illinois Education 0.35% 13.91x
Illinois 1.67% 12.50x
Pacific Northwest Sports & News Cluster 7.93% 10.98x
Cub & Girl Scouts 0.36% 10.22x
Los Angeles Cluster 0.10% 9.72x
Youth Educational Resources 0.47% 9.13x
San Francisco Tourism 0.23% 8.92x
Environmentally Friendly Cars 0.01% 7.66x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female