Dstillery Audiences

ZOO VISITORS

Audience Size: 1.7 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 17.43% 37.24x
Animal Rights Researchers 21.80% 31.11x
Nature and Outdoors Book Readers 9.91% 26.58x
Special Olympics Fans 27.29% 25.89x
Harvard University Fans 6.63% 25.05x
Oregon Ducks Fans 18.35% 24.75x
Reptile Enthusiasts 20.41% 23.60x
New Year Resolution Intender 4.07% 22.41x
eBook Readers 9.02% 21.79x
Bird Watching Enthusiasts 17.36% 21.63x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Gap.

Location Composition Index
Gap 0.01% 2.73x
Chicos 0.01% 1.86x
Old Navy 0.01% 1.38x
Maurices 0.02% 1.20x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is portlandlivingonthecheap.com.

Website Composition Index
portlandlivingonthecheap.com 1.00% 69.65x
oregonzoo.org 1.95% 62.15x
mcmenamins.com 3.86% 48.85x
pdza.org 1.25% 47.17x
thatoregonlife.com 4.46% 37.04x
pamplinmedia.com 4.37% 34.89x
kptv.com 8.12% 33.14x
nbc16.com 1.60% 31.25x
niagara-gazette.com 1.04% 30.64x
democratherald.com 1.20% 30.27x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Exotic Pets.

Content Affinity Composition Index
Exotic Pets 0.77% 21.74x
Nature & Wildlife 1.65% 19.69x
Science Education & Academia 0.11% 14.35x
National Parks 0.05% 14.31x
Oregon News 18.40% 13.90x
Rochester New York Cluster 13.47% 13.47x
Pet Supplies 0.04% 12.94x
Southern California Tourism 0.14% 12.67x
Los Angeles Cluster 0.07% 10.30x
Scuba Diving 0.03% 10.24x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female