Dstillery Audiences

ZOO VISITORS

Audience Size: 4.4 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 47.29% 19.34x
California Trip Planners 34.53% 15.08x
Childrens Museum Visitors 27.41% 13.70x
Summer Activities Researchers 30.85% 13.55x
Supermarket Shoppers 26.05% 12.46x
Las Vegas Nightlife Researchers 27.34% 12.25x
Chicago Trip Planners 26.20% 11.98x
Santa Monica Trip Planners 30.55% 11.83x
China Trip Planners 25.01% 11.68x
Recreational Sports Participants 21.64% 11.62x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.80x
American Apparel 0.04% 1.49x
Abercrombie & Fitch 0.02% 1.44x
Zara 0.03% 1.42x
Forever 21 0.05% 1.38x
Patagonia 0.01% 1.36x
Columbia 0.01% 1.35x
Urban Outfitters 0.06% 1.32x
Club Monaco 0.01% 1.27x
REI 0.02% 1.23x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is lakemetroparks.com.

Website Composition Index
lakemetroparks.com 0.04% 69.34x
sdzsafaripark.org 5.45% 69.31x
pacificsciencecenter.org 0.01% 64.37x
clevelandmetroparks.com 0.41% 64.20x
rhfleet.org 0.29% 63.10x
bigairusa.com 0.02% 61.66x
seattlepipeline.com 0.01% 61.21x
reservesandiego.com 0.02% 61.02x
zoo.org 0.65% 61.01x
playhousesquare.org 0.37% 60.72x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.98% 16.39x
Illinois Education 1.91% 15.92x
Southern California Tourism 9.12% 14.92x
Illinois 8.08% 12.42x
San Diego Cluster 18.09% 11.28x
Pacific Northwest Sports & News Cluster 9.46% 10.56x
Toys Shopping 5.79% 10.03x
San Francisco Tourism 2.37% 9.89x
Theme Park Tourism 6.17% 9.82x
Los Angeles Cluster 0.75% 9.24x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age and income brackets.
Age
35-44
Income
Over $250,000