Dstillery Audiences

ZOO VISITORS

Audience Size: 4 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 14.59% 8.93x
Ohio County and Local Fair Visitors 14.96% 7.85x
Water Park Visitors 14.54% 6.87x
Summer Festivals and Fairs Visitors 12.37% 6.44x
Cleveland Indians Fans 9.82% 6.41x
North West State Fair Visitors 13.27% 6.07x
Washington Skiers and Snowboarders 10.58% 5.92x
Washington County and Local Fair Visitors 11.49% 5.82x
Spa Goers 10.36% 5.61x
Summer Activities Researchers 9.63% 5.45x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.31x
Michael Kors 0.01% 1.30x
H&M 0.01% 1.27x
Zumiez 0.02% 1.23x
Jos A. Bank Clothiers 0.02% 1.21x
Buckle 0.02% 1.19x
American Eagle Outfitters 0.02% 1.18x
Banana Republic 0.02% 1.18x
Hollister 0.01% 1.16x
Aeropostale 0.02% 1.14x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 1.50% 21.49x
northeastohiofamilyfun.com 1.97% 20.65x
a-z-animals.com 2.59% 11.66x
clevescene.com 3.84% 9.30x
wa.gov 1.53% 9.04x
baynews9.com 3.67% 8.63x
reptilesmagazine.com 1.04% 8.57x
littlebinsforlittlehands.com 1.09% 7.58x
brooklynfarmgirl.com 1.64% 7.53x
123homeschool4me.com 1.43% 7.45x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Illinois.

Content Affinity Composition Index
Illinois 0.03% 10.22x
Southern California Tourism 0.13% 8.11x
Youth Educational Resources 0.04% 7.70x
Pacific Northwest Sports & News Cluster 3.36% 7.19x
Health & Safety Compliance 0.02% 5.71x
Vietnam Cluster 0.20% 5.55x
Children's Learning Tools 1.16% 5.11x
Los Angeles Cluster 0.03% 4.93x
Nature & Wildlife 0.39% 4.81x
Exotic Pets 0.34% 4.30x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female