Dstillery Audiences

ZOO VISITORS

Audience Size: 3.4 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 45.67% 40.22x
San Diego Activities Researchers 25.90% 30.40x
California Trip Planners 34.00% 30.30x
Sea World Park Trip Planners 28.08% 29.12x
Childrens Museum Visitors 25.16% 28.20x
Disney Vacation Planners 21.57% 27.12x
San Diego Events Researchers 22.79% 25.86x
San Francisco Activities Researchers 22.79% 25.86x
Summer Activities Researchers 28.22% 24.53x
Las Vegas Hotel Researchers 20.86% 23.47x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Topshop.

Location Composition Index
Topshop 0.01% 1.54x
Patagonia 0.02% 1.39x
Urban Outfitters 0.05% 1.35x
Levi Strauss 0.01% 1.35x
Express 0.03% 1.33x
Columbia 0.02% 1.33x
Charlotte Russe 0.02% 1.29x
Abercrombie & Fitch 0.03% 1.28x
Free People 0.02% 1.21x
Gymboree 0.02% 1.17x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sdzsafaripark.org.

Website Composition Index
sdzsafaripark.org 8.08% 89.63x
sandiego.com 1.60% 64.66x
cityofchicago.org 2.28% 59.11x
transitchicago.com 2.35% 59.00x
sandiegozoo.org 7.65% 58.16x
christkindlmarket.com 2.37% 57.31x
lpzoo.org 3.49% 52.69x
thelocaltourist.com 1.10% 50.44x
stgpresents.org 1.63% 49.65x
ymca.org 2.08% 46.31x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.32% 24.59x
Illinois Education 1.92% 21.92x
Southern California Tourism 8.56% 21.62x
Illinois 7.30% 17.13x
Los Angeles Cluster 0.69% 15.44x
Toys Shopping 5.03% 14.52x
San Diego Cluster 18.77% 14.38x
San Francisco Tourism 2.13% 14.18x
Parenting & Children's Activities 4.04% 13.41x
Pacific Northwest Sports & News Cluster 9.97% 13.21x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female