Dstillery Audiences

ZOO VISITORS

Audience Size: 4.1 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 45.26% 20.72x
California Trip Planners 33.48% 15.76x
Childrens Museum Visitors 27.28% 14.23x
Sea World Park Trip Planners 28.30% 14.09x
Summer Activities Researchers 30.16% 13.86x
Las Vegas Nightlife Researchers 26.32% 12.69x
Chicago Trip Planners 25.96% 12.65x
Supermarket Shoppers 25.03% 12.56x
Santa Monica Trip Planners 29.53% 12.24x
Recreational Sports Participants 21.21% 11.99x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.81x
Columbia 0.02% 1.47x
Express 0.04% 1.38x
Patagonia 0.01% 1.32x
Hollister 0.02% 1.29x
H&M 0.04% 1.20x
Abercrombie & Fitch 0.03% 1.19x
Madewell 0.02% 1.19x
Dressbarn 0.05% 1.19x
Urban Outfitters 0.05% 1.18x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sdzsafaripark.org.

Website Composition Index
sdzsafaripark.org 5.98% 81.55x
sandiego.com 1.53% 61.17x
cityofchicago.org 3.17% 54.60x
transitchicago.com 3.24% 54.53x
portosbakery.com 1.04% 48.70x
sandiegozoo.org 9.39% 48.11x
lpzoo.org 3.47% 47.98x
sandiego.org 8.62% 47.53x
discoverycube.org 1.02% 47.33x
seewinter.com 1.43% 45.10x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 2.83% 17.00x
Illinois Education 1.92% 16.93x
Southern California Tourism 9.00% 15.18x
Illinois 8.12% 12.86x
San Diego Cluster 18.54% 11.34x
Pacific Northwest Sports & News Cluster 9.31% 10.48x
Los Angeles Cluster 0.74% 10.23x
San Francisco Tourism 2.31% 10.12x
Toys Shopping 6.04% 9.88x
Theme Park Tourism 6.30% 9.41x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female