Explore the Zoo Visitors Audience
Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Zoo Visitors audience.
INTERESTS
The Zoo Visitors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.
| Interest | Composition | Index |
| San Diego Trip Planners | 37.43% | 24.78x |
| California Trip Planners | 27.10% | 17.99x |
| Sea World Park Trip Planners | 23.99% | 17.87x |
| San Diego Activities Researchers | 22.01% | 17.06x |
| Disney Vacation Planners | 19.54% | 16.14x |
| Childrens Museum Visitors | 21.31% | 15.53x |
| San Diego Events Researchers | 19.91% | 15.24x |
| San Francisco Activities Researchers | 19.91% | 15.24x |
| Teaching Resources Researchers | 21.91% | 14.60x |
| Sleepwear Shoppers | 21.33% | 14.19x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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APPAREL RETAILERS
The Zoo Visitors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.03% | 1.49x |
| Columbia | 0.01% | 1.43x |
| Carhartt | 0.07% | 1.34x |
| Zumiez | 0.07% | 1.31x |
| Eddie Bauer | 0.02% | 1.29x |
| Gymboree | 0.05% | 1.26x |
| Lane Bryant | 0.04% | 1.24x |
| Charlotte Russe | 0.04% | 1.21x |
| Free People | 0.02% | 1.20x |
| Chicos | 0.05% | 1.20x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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WEBSITES
The Zoo Visitors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Zoo Visitors audience is sdzsafaripark.org.
| Website | Composition | Index |
| sdzsafaripark.org | 4.68% | 55.25x |
| ymca.org | 1.09% | 40.80x |
| sandiegozoo.org | 2.47% | 38.25x |
| sandiego.org | 8.62% | 37.74x |
| lpzoo.org | 2.18% | 35.84x |
| knotts.com | 2.08% | 33.45x |
| sdhumane.org | 1.03% | 32.21x |
| tampaelectric.com | 2.09% | 31.81x |
| northeastohiofamilyfun.com | 2.01% | 30.96x |
| msichicago.org | 2.63% | 30.47x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.92% | 18.78x |
| Southern California Tourism | 4.67% | 17.18x |
| Illinois Education | 0.94% | 17.11x |
| Illinois | 3.81% | 14.00x |
| Pacific Northwest Sports & News Cluster | 8.24% | 12.24x |
| Los Angeles Cluster | 0.33% | 11.86x |
| San Diego Cluster | 12.67% | 10.41x |
| Toys Shopping | 2.22% | 10.23x |
| San Francisco Tourism | 0.90% | 10.18x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.13% | 9.86x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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DEMOGRAPHICS
The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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