Dstillery Audiences

ZOO VISITORS

Audience Size: 3 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 37.43% 24.78x
California Trip Planners 27.10% 17.99x
Sea World Park Trip Planners 23.99% 17.87x
San Diego Activities Researchers 22.01% 17.06x
Disney Vacation Planners 19.54% 16.14x
Childrens Museum Visitors 21.31% 15.53x
San Diego Events Researchers 19.91% 15.24x
San Francisco Activities Researchers 19.91% 15.24x
Teaching Resources Researchers 21.91% 14.60x
Sleepwear Shoppers 21.33% 14.19x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.49x
Columbia 0.01% 1.43x
Carhartt 0.07% 1.34x
Zumiez 0.07% 1.31x
Eddie Bauer 0.02% 1.29x
Gymboree 0.05% 1.26x
Lane Bryant 0.04% 1.24x
Charlotte Russe 0.04% 1.21x
Free People 0.02% 1.20x
Chicos 0.05% 1.20x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sdzsafaripark.org.

Website Composition Index
sdzsafaripark.org 4.68% 55.25x
ymca.org 1.09% 40.80x
sandiegozoo.org 2.47% 38.25x
sandiego.org 8.62% 37.74x
lpzoo.org 2.18% 35.84x
knotts.com 2.08% 33.45x
sdhumane.org 1.03% 32.21x
tampaelectric.com 2.09% 31.81x
northeastohiofamilyfun.com 2.01% 30.96x
msichicago.org 2.63% 30.47x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.92% 18.78x
Southern California Tourism 4.67% 17.18x
Illinois Education 0.94% 17.11x
Illinois 3.81% 14.00x
Pacific Northwest Sports & News Cluster 8.24% 12.24x
Los Angeles Cluster 0.33% 11.86x
San Diego Cluster 12.67% 10.41x
Toys Shopping 2.22% 10.23x
San Francisco Tourism 0.90% 10.18x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.13% 9.86x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female