Explore the Zoo Visitors Audience
Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Zoo Visitors audience.
INTERESTS
The Zoo Visitors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zoo Visitors audience is San Diego Activities Researchers.
| Interest | Composition | Index |
| San Diego Activities Researchers | 17.43% | 37.24x |
| Animal Rights Researchers | 21.80% | 31.11x |
| Nature and Outdoors Book Readers | 9.91% | 26.58x |
| Special Olympics Fans | 27.29% | 25.89x |
| Harvard University Fans | 6.63% | 25.05x |
| Oregon Ducks Fans | 18.35% | 24.75x |
| Reptile Enthusiasts | 20.41% | 23.60x |
| New Year Resolution Intender | 4.07% | 22.41x |
| eBook Readers | 9.02% | 21.79x |
| Bird Watching Enthusiasts | 17.36% | 21.63x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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APPAREL RETAILERS
The Zoo Visitors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 2.73x |
| Chicos | 0.01% | 1.86x |
| Old Navy | 0.01% | 1.38x |
| Maurices | 0.02% | 1.20x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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WEBSITES
The Zoo Visitors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Zoo Visitors audience is portlandlivingonthecheap.com.
| Website | Composition | Index |
| portlandlivingonthecheap.com | 1.00% | 69.65x |
| oregonzoo.org | 1.95% | 62.15x |
| mcmenamins.com | 3.86% | 48.85x |
| pdza.org | 1.25% | 47.17x |
| thatoregonlife.com | 4.46% | 37.04x |
| pamplinmedia.com | 4.37% | 34.89x |
| kptv.com | 8.12% | 33.14x |
| nbc16.com | 1.60% | 31.25x |
| niagara-gazette.com | 1.04% | 30.64x |
| democratherald.com | 1.20% | 30.27x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zoo Visitors audience is Exotic Pets.
| Content Affinity | Composition | Index |
| Exotic Pets | 0.77% | 21.74x |
| Nature & Wildlife | 1.65% | 19.69x |
| Science Education & Academia | 0.11% | 14.35x |
| National Parks | 0.05% | 14.31x |
| Oregon News | 18.40% | 13.90x |
| Rochester New York Cluster | 13.47% | 13.47x |
| Pet Supplies | 0.04% | 12.94x |
| Southern California Tourism | 0.14% | 12.67x |
| Los Angeles Cluster | 0.07% | 10.30x |
| Scuba Diving | 0.03% | 10.24x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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DEMOGRAPHICS
The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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