Explore the Zoo Visitors Audience
Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Zoo Visitors audience.
INTERESTS
The Zoo Visitors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.
| Interest | Composition | Index |
| San Diego Trip Planners | 46.26% | 20.88x |
| California Trip Planners | 34.09% | 15.87x |
| San Diego Activities Researchers | 25.26% | 15.20x |
| Sea World Park Trip Planners | 28.50% | 14.78x |
| Childrens Museum Visitors | 27.08% | 14.61x |
| Disney Vacation Planners | 21.48% | 14.26x |
| Summer Activities Researchers | 31.38% | 13.56x |
| Supermarket Shoppers | 24.96% | 12.98x |
| San Francisco Activities Researchers | 22.34% | 12.88x |
| San Diego Events Researchers | 22.34% | 12.88x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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APPAREL RETAILERS
The Zoo Visitors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 1.55x |
| Lorna Jane | 0.01% | 1.54x |
| Zara | 0.05% | 1.53x |
| Madewell | 0.03% | 1.37x |
| American Apparel | 0.05% | 1.31x |
| Express | 0.04% | 1.30x |
| REI | 0.03% | 1.26x |
| Gymboree | 0.04% | 1.26x |
| Joe's Jeans | 0.01% | 1.25x |
| Tommy Bahama | 0.03% | 1.20x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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WEBSITES
The Zoo Visitors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Zoo Visitors audience is sdzsafaripark.org.
| Website | Composition | Index |
| sdzsafaripark.org | 5.79% | 52.13x |
| sandiego.com | 1.44% | 39.89x |
| transitchicago.com | 2.66% | 36.18x |
| cityofchicago.org | 2.57% | 36.17x |
| lpzoo.org | 3.33% | 33.73x |
| sandiegozoo.org | 8.19% | 33.57x |
| christkindlmarket.com | 2.52% | 33.47x |
| thelocaltourist.com | 1.01% | 32.25x |
| discoverycube.org | 1.09% | 30.50x |
| sandiego.org | 8.65% | 29.83x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 2.50% | 18.98x |
| Illinois Education | 1.85% | 18.02x |
| Southern California Tourism | 8.64% | 16.92x |
| Illinois | 7.47% | 14.01x |
| Los Angeles Cluster | 0.71% | 11.91x |
| San Diego Cluster | 16.87% | 11.83x |
| Toys Shopping | 5.40% | 11.37x |
| Pacific Northwest Sports & News Cluster | 9.34% | 11.23x |
| San Francisco Tourism | 2.17% | 11.21x |
| Parenting & Children's Activities | 4.18% | 10.59x |
Composition Percentage:
The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
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DEMOGRAPHICS
The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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