Dstillery Audiences

ZOO VISITORS

Audience Size: 4.6 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 29.77% 16.13x
Sea World Park Trip Planners 18.16% 11.57x
Childrens Museum Visitors 17.91% 11.14x
Teaching Resources Researchers 18.32% 10.83x
Disney Vacation Planners 15.17% 10.69x
California Trip Planners 20.50% 10.60x
San Diego Activities Researchers 16.16% 10.42x
Sleepwear Shoppers 17.28% 10.18x
Aquarium Trip Planners 15.56% 9.99x
Photo Memory Makers 15.68% 9.97x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Chicos.

Location Composition Index
Chicos 0.01% 1.54x
Carhartt 0.15% 1.34x
Victoria's Secret 0.01% 1.30x
Old Navy 0.01% 1.29x
Mens Wearhouse 0.02% 1.10x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sdzsafaripark.org.

Website Composition Index
sdzsafaripark.org 1.88% 45.04x
tampaelectric.com 1.32% 30.94x
lpzoo.org 1.60% 29.60x
christkindlmarket.com 1.48% 29.31x
sandiego.org 3.76% 28.71x
msichicago.org 1.73% 26.42x
wta.org 2.69% 25.09x
sandiegozoo.org 2.07% 24.16x
pinellascounty.org 1.25% 23.15x
choosechicago.com 1.15% 22.64x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.36% 19.42x
Southern California Tourism 1.85% 16.39x
Illinois Education 0.54% 16.15x
Illinois 2.50% 13.73x
Pacific Northwest Sports & News Cluster 8.46% 11.69x
Cub & Girl Scouts 0.49% 10.22x
Los Angeles Cluster 0.17% 10.19x
Youth Educational Resources 0.77% 10.07x
San Francisco Tourism 0.41% 10.05x
Toys Shopping 1.16% 8.64x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female