Dstillery Audiences

ZOO VISITORS

Audience Size: 2.7 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 21.83% 10.56x
Ohio County and Local Fair Visitors 17.13% 7.50x
Cleveland Indians Fans 13.59% 7.05x
Teaching Resources Researchers 13.90% 7.01x
Summer Festivals and Fairs Visitors 15.31% 6.82x
Sea World Park Trip Planners 12.63% 6.71x
Washington County and Local Fair Visitors 15.88% 6.67x
Spa Goers 14.45% 6.62x
North West State Fair Visitors 17.29% 6.59x
California Trip Planners 13.40% 6.59x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.34x
American Eagle Outfitters 0.01% 1.32x
Carhartt 0.16% 1.20x
Victoria's Secret 0.01% 1.10x
Journeys 0.01% 1.10x
Maurices 0.02% 1.05x
Mens Wearhouse 0.01% 0.94x
The Childrens Place 0.01% 0.94x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sandiego.org.

Website Composition Index
sandiego.org 1.63% 20.44x
wta.org 1.44% 20.26x
wsdot.com 1.25% 17.66x
sandiegozoo.org 1.63% 17.21x
seattlemet.com 1.02% 17.19x
everettclinic.com 1.06% 12.87x
portillos.com 1.40% 12.22x
seattle.gov 1.38% 12.01x
portseattle.org 1.49% 11.98x
undercovertourist.com 2.05% 11.41x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.10% 13.22x
Southern California Tourism 0.72% 11.88x
Illinois Education 0.21% 10.47x
Illinois 1.06% 9.55x
Cub & Girl Scouts 0.27% 8.57x
Pacific Northwest Sports & News Cluster 6.77% 8.47x
Youth Educational Resources 0.31% 8.06x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 7.77x
Los Angeles Cluster 0.07% 7.03x
San Francisco Tourism 0.14% 6.36x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female