Dstillery Audiences

ZOO VISITORS

Audience Size: 4.2 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 14.98% 8.29x
Ohio County and Local Fair Visitors 15.14% 7.27x
Water Park Visitors 14.10% 6.51x
Summer Festivals and Fairs Visitors 12.29% 6.10x
Cleveland Indians Fans 10.10% 5.94x
North West State Fair Visitors 13.31% 5.90x
Washington Skiers and Snowboarders 10.30% 5.57x
School Supply Shoppers 12.22% 5.47x
Washington County and Local Fair Visitors 11.44% 5.33x
Teaching Resources Researchers 8.62% 5.25x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.35x
Forever 21 0.01% 1.32x
Zumiez 0.01% 1.32x
Jos A. Bank Clothiers 0.01% 1.32x
White House Black Market 0.02% 1.31x
Chicos 0.02% 1.30x
Buckle 0.02% 1.28x
Maurices 0.03% 1.23x
LOFT 0.02% 1.21x
Old Navy 0.03% 1.19x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 1.53% 19.65x
northeastohiofamilyfun.com 1.95% 18.42x
a-z-animals.com 1.70% 10.81x
clevescene.com 3.18% 9.84x
baynews9.com 4.99% 9.13x
wa.gov 1.38% 8.54x
kusi.com 1.12% 7.65x
roomrecess.com 1.12% 7.59x
123homeschool4me.com 1.29% 7.22x
news-herald.com 1.09% 7.16x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.15% 9.27x
Illinois 0.06% 7.57x
Youth Educational Resources 0.06% 7.42x
Pacific Northwest Sports & News Cluster 3.71% 7.33x
Los Angeles Cluster 0.04% 7.14x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.01% 6.91x
Illinois Education 0.01% 5.82x
Children's Learning Tools 1.28% 5.44x
Vietnam Cluster 0.18% 4.99x
California Universities 0.13% 4.78x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female