Dstillery Audiences

ZOO VISITORS

Audience Size: 4.2 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 14.52% 8.88x
Ohio County and Local Fair Visitors 14.21% 6.99x
Cleveland Indians Fans 10.16% 6.25x
Water Park Visitors 13.04% 6.03x
School Supply Shoppers 12.07% 6.00x
Teaching Resources Researchers 9.03% 5.85x
Summer Festivals and Fairs Visitors 11.31% 5.76x
North West State Fair Visitors 13.05% 5.64x
Washington County and Local Fair Visitors 11.14% 5.51x
Spa Goers 9.71% 5.36x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.15x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 1.76% 22.77x
northeastohiofamilyfun.com 1.31% 14.60x
wsdot.com 1.02% 13.69x
a-z-animals.com 1.47% 13.63x
thisreadingmama.com 1.24% 10.09x
clevescene.com 2.83% 10.00x
themeasuredmom.com 1.06% 9.43x
roomrecess.com 1.97% 9.20x
baynews9.com 4.45% 8.89x
schooltube.com 1.17% 8.65x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.18% 10.05x
Illinois Education 0.04% 9.69x
Costumes 0.02% 9.33x
Illinois 0.11% 8.03x
Pacific Northwest Sports & News Cluster 3.37% 7.43x
Cub & Girl Scouts 0.04% 7.27x
Youth Educational Resources 0.09% 6.86x
Children's Learning Tools 1.61% 6.06x
Vietnam Cluster 0.19% 5.83x
Los Angeles Cluster 0.03% 5.83x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female