Dstillery Audiences

ZOO VISITORS

Audience Size: 3.3 Million Devices

Explore the Zoo Visitors Audience

Below you'll find more information about the Zoo Visitors audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Zoo Visitors audience.

Dstillery Crafted Audiences

INTERESTS

The Zoo Visitors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zoo Visitors audience is San Diego Trip Planners.

Interest Composition Index
San Diego Trip Planners 15.74% 10.47x
Ohio County and Local Fair Visitors 13.39% 7.44x
Involved Parents 5.68% 6.87x
Summer Festivals and Fairs Visitors 12.75% 6.81x
Teaching Resources Researchers 9.40% 6.65x
Water Park Visitors 13.58% 6.28x
Washington Skiers and Snowboarders 11.01% 6.27x
Hands-On Parents 7.36% 6.19x
Cleveland Indians Fans 9.13% 6.18x
North West State Fair Visitors 12.78% 6.13x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Interest attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zoo Visitors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zoo Visitors audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.55x
Zumiez 0.01% 1.26x
Gymboree 0.01% 1.23x
Carhartt 0.17% 1.19x
Chicos 0.01% 1.17x
The Childrens Place 0.02% 1.14x
Gap 0.01% 1.10x
Jos A. Bank Clothiers 0.01% 1.09x
American Eagle Outfitters 0.01% 1.09x
Aeropostale 0.01% 1.08x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Location attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Zoo Visitors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Zoo Visitors audience is sandiegozoo.org.

Website Composition Index
sandiegozoo.org 1.64% 23.61x
northeastohiofamilyfun.com 1.61% 20.99x
wsdot.com 1.24% 15.07x
thisreadingmama.com 1.14% 11.60x
roomrecess.com 1.12% 10.03x
schooltube.com 1.30% 9.82x
a-z-animals.com 12.40% 9.29x
reptilesmagazine.com 1.20% 8.81x
123homeschool4me.com 2.13% 8.79x
q13fox.com 2.03% 8.77x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Web attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zoo Visitors audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 2.60% 8.73x
Southern California Tourism 0.09% 8.67x
Los Angeles Cluster 0.04% 8.33x
Children's Learning Tools 1.70% 6.13x
Exotic Pets 0.35% 6.02x
San Francisco Tourism 0.02% 5.63x
Math Education 1.91% 5.20x
K-12 Teacher Resources 2.55% 4.65x
Parenting & Children's Activities 0.07% 4.57x
Pacific Northwest Information Research Cluster 6.20% 4.55x
Composition Percentage: The overlap percentage between the Zoo Visitors audience and the Content Affinity attribute.
Index: A comparison of the Zoo Visitors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zoo Visitors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female