Dstillery Audiences

EBOOK READERS

Audience Size: 3.2 Million Devices

Explore the eBook Readers Audience

Below you'll find more information about the eBook Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the eBook Readers audience.

Dstillery Crafted Audiences

INTERESTS

The eBook Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the eBook Readers audience is Avid Readers.

Interest Composition Index
Avid Readers 37.17% 18.35x
Yogis 31.47% 17.43x
Poetry Readers 36.84% 17.14x
Cholesterol Researchers 24.06% 16.99x
Tech-Savvy Moms 29.74% 16.91x
Occupy Movement Supporters 30.01% 16.79x
College Students 34.73% 16.24x
Netherlands Trip Planners 30.71% 16.15x
Documentary Film Fans 26.21% 16.07x
Nature and Outdoors Book Readers 27.36% 15.97x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Interest attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The eBook Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the eBook Readers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.36x
Joe's Jeans 0.01% 1.33x
Madewell 0.02% 1.31x
Levi Strauss 0.01% 1.27x
H&M 0.04% 1.21x
Intermix 0.01% 1.17x
American Apparel 0.03% 1.17x
Charlotte Russe 0.02% 1.16x
REI 0.02% 1.16x
Kate Spade 0.02% 1.13x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Location attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The eBook Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the eBook Readers audience is bookbub.com.

Website Composition Index
bookbub.com 2.46% 45.95x
wiley.com 2.92% 43.04x
poetryfoundation.org 2.29% 42.79x
oxfordscholarship.com 2.66% 41.23x
oxfordhandbooks.com 1.73% 40.38x
princeton.edu 3.25% 40.02x
tandfonline.com 1.75% 38.71x
powells.com 2.93% 38.07x
capterra.com 1.72% 37.95x
worldcat.org 21.03% 37.70x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Web attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the eBook Readers audience is Discount Books.

Content Affinity Composition Index
Discount Books 3.21% 26.55x
Book Publishers 8.03% 16.53x
Assorted Topics #11385 (Self Improvement, Easy Money, Digital Currency) 0.11% 16.26x
University Press 11.33% 15.02x
Content Streamers & Downloaders 0.33% 14.83x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.20% 13.45x
Online Learning 0.42% 13.43x
Survey Websites 0.11% 12.87x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.10% 12.59x
Teaching Abroad 0.35% 12.35x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Content Affinity attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The eBook Readers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999