Dstillery Audiences

EBOOK READERS

Audience Size: 1 Million Devices

Explore the eBook Readers Audience

Below you'll find more information about the eBook Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the eBook Readers audience.

Dstillery Crafted Audiences

INTERESTS

The eBook Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the eBook Readers audience is Avid Readers.

Interest Composition Index
Avid Readers 54.60% 47.46x
Online Grammar Tool Users 19.76% 45.83x
Liberal News Readers 25.96% 43.34x
St Patricks Day Celebrators 15.63% 43.11x
Ivy League College Researchers 14.70% 42.23x
Broadway Fans 29.19% 42.21x
Custom Home Lighting Shoppers 4.60% 41.22x
Home Custom Bedroom Decorators 4.60% 41.20x
History Buffs 29.17% 40.67x
Cholesterol Researchers 8.26% 39.95x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Interest attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The eBook Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the eBook Readers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.50x
Jos A. Bank Clothiers 0.01% 2.39x
Lululemon 0.02% 2.25x
Mens Wearhouse 0.02% 1.79x
H&M 0.02% 1.50x
Gap 0.01% 1.50x
Victoria's Secret 0.02% 1.43x
Old Navy 0.02% 1.33x
Talbots 0.01% 1.30x
Chicos 0.01% 1.23x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Location attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The eBook Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the eBook Readers audience is themillions.com.

Website Composition Index
themillions.com 1.24% 98.20x
nyjournalofbooks.com 1.58% 80.81x
publishersweekly.com 14.95% 72.43x
murder-mayhem.com 1.10% 64.94x
writingtipsoasis.com 1.58% 62.95x
writersdigest.com 3.71% 58.21x
literaryladiesguide.com 1.02% 55.71x
booksource.com 1.03% 54.15x
fictiondb.com 2.64% 47.41x
bookrags.com 8.18% 45.77x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Web attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the eBook Readers audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 0.78% 60.53x
Book Publishers 1.93% 57.64x
Historical Information - Museums & Libraries 1.14% 28.87x
Art News & Products 0.34% 26.48x
Feminism 0.25% 24.34x
Music Education 0.32% 22.68x
English as a Second Language 0.28% 22.16x
Film Production 0.32% 22.07x
Poetry Fans 13.46% 18.48x
MBA Education 0.27% 18.40x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Content Affinity attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The eBook Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female