Dstillery Audiences

EBOOK READERS

Audience Size: 4.3 Million Devices

Explore the eBook Readers Audience

Below you'll find more information about the eBook Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the eBook Readers audience.

Dstillery Crafted Audiences

INTERESTS

The eBook Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the eBook Readers audience is Tutoring Resources Researchers.

Interest Composition Index
Tutoring Resources Researchers 47.44% 25.81x
Orlando Activities Researchers 33.30% 23.26x
Medical Science Researchers 36.54% 22.41x
Gift Givers 38.49% 22.37x
Laptop Researchers 36.87% 22.17x
Custom Home Lighting Shoppers 32.88% 22.01x
Home Custom Bedroom Decorators 32.89% 22.00x
Gift Card Researchers 36.48% 21.60x
Nature and Outdoors Book Readers 33.63% 21.59x
Poetry Readers 39.24% 21.52x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Interest attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The eBook Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the eBook Readers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.48x
REI 0.02% 1.42x
Urban Outfitters 0.04% 1.42x
American Apparel 0.03% 1.35x
Bonobos 0.01% 1.34x
Uniqlo 0.02% 1.28x
Lululemon 0.04% 1.26x
Jos A. Bank Clothiers 0.04% 1.19x
Talbots 0.03% 1.16x
Madewell 0.02% 1.15x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Location attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The eBook Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the eBook Readers audience is coursehero.com.

Website Composition Index
coursehero.com 1.69% 41.26x
simonandschuster.com 2.10% 38.26x
dzone.com 1.02% 37.85x
ebooks.com 1.99% 37.75x
ukessays.com 2.08% 36.98x
internships.com 1.50% 34.41x
emeraldinsight.com 1.65% 33.83x
springer.com 5.54% 32.42x
wyzant.com 1.79% 31.83x
oxforddictionaries.com 4.21% 28.81x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Web attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the eBook Readers audience is Discount Books.

Content Affinity Composition Index
Discount Books 0.94% 24.63x
Content Streamers & Downloaders 0.05% 21.02x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 18.47x
Book Publishers 3.66% 17.93x
Parenting & Nutrition 0.02% 16.22x
University Press 6.41% 16.22x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 15.54x
Consumer Rewards 0.17% 14.55x
Online Learning 0.13% 13.80x
Social & Demographic Trends 1.15% 13.31x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Content Affinity attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The eBook Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female