Dstillery Audiences

EBOOK READERS

Audience Size: 4.1 Million Devices

Explore the eBook Readers Audience

Below you'll find more information about the eBook Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the eBook Readers audience.

Dstillery Crafted Audiences

INTERESTS

The eBook Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the eBook Readers audience is Tutoring Resources Researchers.

Interest Composition Index
Tutoring Resources Researchers 43.74% 31.29x
Orlando Activities Researchers 34.29% 27.31x
Medical Science Researchers 35.47% 26.29x
Gift Givers 38.03% 26.29x
Home Custom Bedroom Decorators 32.31% 26.14x
Custom Home Lighting Shoppers 32.31% 26.09x
Laptop Researchers 36.03% 25.66x
Gift Card Researchers 35.60% 25.65x
Avid Readers 37.46% 25.30x
Nashville Activity Researchers 32.09% 25.17x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Interest attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The eBook Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the eBook Readers audience is Zara.

Location Composition Index
Zara 0.02% 1.36x
J. Crew 0.03% 1.35x
Uniqlo 0.02% 1.31x
REI 0.01% 1.30x
Club Monaco 0.01% 1.29x
Bonobos 0.01% 1.27x
Ann Taylor 0.02% 1.27x
The North Face 0.02% 1.27x
Dressbarn 0.04% 1.24x
Lane Bryant 0.04% 1.22x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Location attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The eBook Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the eBook Readers audience is coursehero.com.

Website Composition Index
coursehero.com 2.27% 39.77x
simonandschuster.com 2.81% 37.38x
stattrek.com 1.05% 36.72x
ebooks.com 1.87% 35.32x
dzone.com 1.34% 34.19x
ushistory.org 1.22% 33.34x
ukessays.com 2.63% 33.23x
rasmussen.edu 1.24% 32.02x
internships.com 1.94% 31.67x
powells.com 1.09% 31.43x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Web attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the eBook Readers audience is Discount Books.

Content Affinity Composition Index
Discount Books 1.22% 26.84x
Content Streamers & Downloaders 0.07% 22.78x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 18.82x
Book Publishers 4.17% 18.75x
Parenting & Nutrition 0.04% 17.45x
University Press 7.55% 15.59x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 15.51x
Active Lifestyle Enthusiasts 0.10% 15.29x
Online Learning 0.17% 14.98x
Consumer Rewards 0.21% 14.77x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Content Affinity attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The eBook Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female