Dstillery Audiences

EBOOK READERS

Audience Size: 1.5 Million Devices

Explore the eBook Readers Audience

Below you'll find more information about the eBook Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the eBook Readers audience.

Dstillery Crafted Audiences

INTERESTS

The eBook Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the eBook Readers audience is Avid Readers.

Interest Composition Index
Avid Readers 39.18% 43.53x
Online Grammar Tool Users 23.65% 37.87x
Ivy League College Researchers 19.15% 35.98x
Home Custom Bedroom Decorators 10.16% 33.76x
Custom Home Lighting Shoppers 10.16% 33.76x
Harvard University Fans 21.16% 33.63x
Streaming British TV Users 27.14% 33.35x
Cholesterol Researchers 14.46% 33.20x
History Buffs 31.17% 32.58x
PBS Enthusiasts 34.05% 30.79x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Interest attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The eBook Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the eBook Readers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.75x
Gap 0.01% 1.50x
Banana Republic 0.01% 1.48x
Lane Bryant 0.01% 1.46x
Chicos 0.01% 1.22x
Old Navy 0.02% 1.21x
Express 0.01% 1.11x
Mens Wearhouse 0.01% 1.05x
Buckle 0.01% 1.02x
Victoria's Secret 0.02% 1.00x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Location attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The eBook Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the eBook Readers audience is themillions.com.

Website Composition Index
themillions.com 1.38% 72.90x
nyjournalofbooks.com 1.53% 60.87x
publishersweekly.com 16.90% 53.75x
writingtipsoasis.com 1.34% 49.43x
murder-mayhem.com 1.41% 48.64x
booksource.com 1.41% 44.51x
writersdigest.com 3.21% 43.94x
comicsbeat.com 1.00% 43.38x
overdrive.com 1.02% 40.74x
writersedit.com 1.12% 40.10x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Web attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the eBook Readers audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 1.54% 46.96x
University Press 0.19% 41.96x
Writing & Publishing 0.97% 40.87x
Music Education 0.51% 23.83x
Feminism 0.36% 23.50x
Foreign Language Education 0.28% 22.18x
Art News & Products 0.24% 19.90x
MBA Education 0.46% 19.77x
Film Production 0.35% 19.76x
Historical Information - Museums & Libraries 1.71% 19.68x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Content Affinity attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The eBook Readers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female