Dstillery Audiences

EBOOK READERS

Audience Size: 3.5 Million Devices

Explore the eBook Readers Audience

Below you'll find more information about the eBook Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the eBook Readers audience.

Dstillery Crafted Audiences

INTERESTS

The eBook Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the eBook Readers audience is Tutoring Resources Researchers.

Interest Composition Index
Tutoring Resources Researchers 43.78% 22.10x
Orlando Activities Researchers 29.19% 21.02x
Avid Readers 37.69% 20.72x
Yogis 32.89% 20.13x
Trendy Shoe Shoppers 32.45% 20.03x
Tech-Savvy Moms 32.08% 19.72x
Cholesterol Researchers 26.82% 19.47x
Home Custom Bedroom Decorators 27.93% 19.19x
Custom Home Lighting Shoppers 27.93% 19.19x
Nashville Activity Researchers 28.96% 18.90x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Interest attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The eBook Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the eBook Readers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.35x
LOFT 0.05% 1.34x
Madewell 0.02% 1.31x
Calvin Klein 0.01% 1.28x
American Apparel 0.04% 1.23x
Journeys 0.03% 1.22x
Saint Laurent Paris 0.01% 1.21x
Zara 0.03% 1.18x
Zumiez 0.03% 1.17x
Jos A. Bank Clothiers 0.08% 1.16x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Location attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The eBook Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the eBook Readers audience is ebooks.com.

Website Composition Index
ebooks.com 1.89% 52.53x
discoverbooks.com 1.99% 48.70x
socratic.org 1.05% 48.39x
bookbub.com 1.77% 47.33x
americanbookwarehouse.com 1.33% 43.37x
earlybirdbooks.com 1.30% 42.44x
poetryfoundation.org 1.52% 42.43x
apastyle.org 2.75% 41.75x
thriftbooks.com 1.51% 40.65x
edutopia.org 2.31% 39.20x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Web attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the eBook Readers audience is Discount Books.

Content Affinity Composition Index
Discount Books 2.77% 28.25x
Content Streamers & Downloaders 0.26% 18.00x
Book Publishers 7.63% 17.70x
University Press 10.34% 16.98x
Assorted Topics #11385 (Self Improvement, Easy Money, Digital Currency) 0.09% 16.44x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.11% 14.39x
Online Learning 0.37% 14.32x
Parenting & Nutrition 0.13% 14.20x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.07% 13.68x
Homeschooling 0.64% 13.60x
Composition Percentage: The overlap percentage between the eBook Readers audience and the Content Affinity attribute.
Index: A comparison of the eBook Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The eBook Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female