Explore the eSports Enthusiasts Audience
Below you'll find more information about the eSports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the eSports Enthusiasts audience.
INTERESTS
The eSports Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the eSports Enthusiasts audience is Video and Computer Gaming Enthusiasts.
| Interest | Composition | Index |
| Video and Computer Gaming Enthusiasts | 57.60% | 36.20x |
| PokemonGo Fans | 62.91% | 33.66x |
| Nintendo Enthusiasts | 63.40% | 32.30x |
| Xbox Enthusiasts | 59.68% | 27.94x |
| Movie and Game Review Readers | 38.49% | 27.73x |
| Call of Duty Enthusiasts | 52.09% | 27.12x |
| Diablo Video Game Fans | 51.65% | 26.81x |
| Hearthstone Video Game Fans | 51.95% | 25.29x |
| Destiny Video Game Fans | 52.51% | 24.95x |
| Anime Fans | 51.51% | 24.28x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Interest attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The eSports Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the eSports Enthusiasts audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.65x |
| Patagonia | 0.01% | 1.29x |
| Abercrombie & Fitch | 0.03% | 1.22x |
| American Apparel | 0.04% | 1.21x |
| Express Outlets | 0.01% | 1.19x |
| REI | 0.03% | 1.17x |
| Kate Spade | 0.03% | 1.16x |
| Gymboree | 0.05% | 1.16x |
| Urban Outfitters | 0.05% | 1.15x |
| Hollister | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Location attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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WEBSITES
The eSports Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the eSports Enthusiasts audience is smashboards.com.
| Website | Composition | Index |
| smashboards.com | 3.61% | 100.29x |
| siliconera.com | 12.24% | 83.22x |
| gematsu.com | 8.28% | 80.25x |
| destinygamewiki.com | 2.28% | 75.41x |
| ssbwiki.com | 11.39% | 75.34x |
| dsogaming.com | 2.32% | 74.18x |
| invenglobal.com | 3.52% | 73.43x |
| strawpoll.com | 2.94% | 73.12x |
| eventhubs.com | 14.44% | 72.41x |
| nintendoeverything.com | 4.27% | 70.04x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Web attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the eSports Enthusiasts audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 17.80% | 26.25x |
| PC Gamers | 24.29% | 24.38x |
| Roleplay & Fantasy Games | 0.79% | 19.78x |
| Magic & Games | 6.05% | 19.48x |
| Anime | 11.39% | 18.49x |
| Casual & Nintendo Gamers | 52.25% | 18.09x |
| Collectibles - Toys & Collectibles | 20.02% | 14.25x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 1.14% | 14.17x |
| RPG & MMO Video Game Fans | 31.54% | 13.06x |
| Technology News | 11.14% | 12.74x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The eSports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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