Explore the eSports Enthusiasts Audience
Below you'll find more information about the eSports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the eSports Enthusiasts audience.
INTERESTS
The eSports Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the eSports Enthusiasts audience is Video Gamers.
| Interest | Composition | Index |
| Video Gamers | 63.00% | 44.70x |
| Video and Computer Gaming Enthusiasts | 61.06% | 44.25x |
| Gamers | 66.80% | 41.75x |
| PokemonGo Fans | 64.11% | 40.01x |
| Nintendo Enthusiasts | 62.57% | 38.44x |
| Anime Fans | 57.37% | 35.42x |
| Xbox Enthusiasts | 57.35% | 34.48x |
| Movie and Game Review Readers | 44.22% | 34.01x |
| Call of Duty Enthusiasts | 56.89% | 33.24x |
| PlayStation Enthusiasts | 58.81% | 32.53x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Interest attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The eSports Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the eSports Enthusiasts audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.02% | 1.46x |
| Express | 0.01% | 1.41x |
| Buckle | 0.01% | 1.38x |
| Chicos | 0.01% | 1.30x |
| Mens Wearhouse | 0.01% | 1.21x |
| Old Navy | 0.02% | 1.13x |
| Carhartt | 0.16% | 1.05x |
| Journeys | 0.01% | 0.99x |
| Maurices | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Location attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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WEBSITES
The eSports Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the eSports Enthusiasts audience is gonintendo.com.
| Website | Composition | Index |
| gonintendo.com | 1.55% | 48.04x |
| smashboards.com | 2.89% | 44.20x |
| starcitygames.com | 1.39% | 43.27x |
| allgamers.com | 2.00% | 43.14x |
| mangarock.com | 1.17% | 42.81x |
| toucharcade.com | 1.05% | 42.57x |
| leagueoflegends.com | 3.64% | 42.36x |
| powerpyx.com | 7.98% | 41.03x |
| ubi.com | 2.83% | 40.94x |
| boxmash.com | 1.08% | 40.57x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Web attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the eSports Enthusiasts audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 9.28% | 28.96x |
| Roleplay & Fantasy Games | 0.75% | 25.39x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.61% | 23.55x |
| Anime | 11.13% | 22.92x |
| PC Gamers | 30.58% | 20.01x |
| Magic & Games | 7.15% | 19.54x |
| Phone & Computer Game Downloaders | 1.17% | 19.37x |
| Drawing & Animation | 0.06% | 19.25x |
| Collectibles - Toys & Collectibles | 18.82% | 15.57x |
| Casual & Nintendo Gamers | 71.04% | 15.56x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The eSports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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