Dstillery Audiences

ESPORTS ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the eSports Enthusiasts Audience

Below you'll find more information about the eSports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the eSports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The eSports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the eSports Enthusiasts audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 64.41% 44.34x
Video Gamers 67.18% 43.13x
Gamers 68.07% 40.12x
Nintendo Enthusiasts 64.83% 38.31x
Movie and Game Review Readers 33.84% 37.50x
PokemonGo Fans 67.57% 37.36x
Anime Fans 56.96% 34.00x
iPhone Users 39.01% 33.85x
Virtual Reality Enthusiasts 50.61% 32.90x
Doctor Who Fans 37.18% 32.18x
Composition Percentage: The overlap percentage between the eSports Enthusiasts audience and the Interest attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The eSports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the eSports Enthusiasts audience is H&M.

Location Composition Index
H&M 0.01% 1.55x
J. Crew 0.01% 1.51x
Hollister 0.01% 1.38x
Aeropostale 0.02% 1.37x
Lane Bryant 0.02% 1.26x
Journeys 0.02% 1.18x
Banana Republic 0.01% 1.16x
American Eagle Outfitters 0.01% 1.12x
Jos A. Bank Clothiers 0.01% 1.11x
Zumiez 0.01% 1.10x
Composition Percentage: The overlap percentage between the eSports Enthusiasts audience and the Location attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The eSports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the eSports Enthusiasts audience is smashboards.com.

Website Composition Index
smashboards.com 1.50% 49.64x
thegamepost.com 1.07% 48.40x
rpgamer.com 1.21% 45.29x
pokejungle.net 1.03% 45.03x
marriland.com 1.87% 44.74x
nichegamer.com 2.39% 43.71x
mynintendonews.com 2.99% 43.69x
hardcoregamer.com 2.77% 43.00x
dsogaming.com 7.73% 42.77x
kiranico.com 1.01% 42.72x
Composition Percentage: The overlap percentage between the eSports Enthusiasts audience and the Web attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the eSports Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.06% 26.80x
Anime 4.26% 22.12x
Roleplay & Fantasy Games 0.07% 19.41x
PC Gamers 18.56% 18.86x
Casual & Nintendo Gamers 57.12% 16.91x
Magic & Games 11.49% 16.54x
Technology News 19.90% 13.56x
RPG & MMO Video Game Fans 20.29% 13.19x
Collectibles - Toys & Collectibles 11.15% 13.14x
Online Mini Game Players 1.37% 11.96x
Composition Percentage: The overlap percentage between the eSports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The eSports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male