Dstillery Audiences

ESPORTS ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the eSports Enthusiasts Audience

Below you'll find more information about the eSports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the eSports Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The eSports Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the eSports Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 65.56% 39.88x
Video and Computer Gaming Enthusiasts 62.27% 39.66x
Gamers 66.58% 37.44x
PokemonGo Fans 65.58% 35.72x
Nintendo Enthusiasts 62.88% 35.40x
Call of Duty Enthusiasts 56.67% 32.34x
Anime Fans 58.32% 32.15x
Xbox Enthusiasts 59.74% 31.77x
PlayStation Enthusiasts 57.80% 31.56x
Movie and Game Review Readers 48.51% 29.98x
Composition Percentage: The overlap percentage between the eSports Enthusiasts audience and the Interest attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The eSports Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the eSports Enthusiasts audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.56x
Bonobos 0.02% 1.39x
Patagonia 0.01% 1.36x
REI 0.02% 1.33x
Zara 0.03% 1.30x
Urban Outfitters 0.05% 1.30x
Hollister 0.07% 1.30x
Ann Taylor 0.02% 1.29x
Columbia 0.01% 1.28x
Zumiez 0.10% 1.27x
Composition Percentage: The overlap percentage between the eSports Enthusiasts audience and the Location attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The eSports Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the eSports Enthusiasts audience is gonintendo.com.

Website Composition Index
gonintendo.com 2.49% 47.20x
smashboards.com 2.75% 43.90x
hardcoregamer.com 1.74% 43.05x
gearnuke.com 4.67% 41.95x
allgamers.com 3.26% 40.71x
gematsu.com 6.65% 40.49x
mynintendonews.com 1.15% 40.47x
vpesports.com 1.09% 40.47x
siliconera.com 6.58% 39.50x
eventhubs.com 11.60% 38.95x
Composition Percentage: The overlap percentage between the eSports Enthusiasts audience and the Web attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the eSports Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 9.61% 25.68x
Roleplay & Fantasy Games 0.86% 20.87x
PC Gamers 26.80% 19.21x
Anime 11.18% 18.11x
Magic & Games 6.40% 17.39x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.88% 17.21x
Collectibles - Toys & Collectibles 19.42% 14.60x
Casual & Nintendo Gamers 65.39% 14.55x
Phone & Computer Game Downloaders 2.14% 13.97x
RPG & MMO Video Game Fans 29.95% 13.14x
Composition Percentage: The overlap percentage between the eSports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The eSports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male