Explore the eSports Enthusiasts Audience
Below you'll find more information about the eSports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the eSports Enthusiasts audience.
INTERESTS
The eSports Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the eSports Enthusiasts audience is Video Gamers.
| Interest | Composition | Index |
| Video Gamers | 65.56% | 39.88x |
| Video and Computer Gaming Enthusiasts | 62.27% | 39.66x |
| Gamers | 66.58% | 37.44x |
| PokemonGo Fans | 65.58% | 35.72x |
| Nintendo Enthusiasts | 62.88% | 35.40x |
| Call of Duty Enthusiasts | 56.67% | 32.34x |
| Anime Fans | 58.32% | 32.15x |
| Xbox Enthusiasts | 59.74% | 31.77x |
| PlayStation Enthusiasts | 57.80% | 31.56x |
| Movie and Game Review Readers | 48.51% | 29.98x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Interest attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The eSports Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the eSports Enthusiasts audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.56x |
| Bonobos | 0.02% | 1.39x |
| Patagonia | 0.01% | 1.36x |
| REI | 0.02% | 1.33x |
| Zara | 0.03% | 1.30x |
| Urban Outfitters | 0.05% | 1.30x |
| Hollister | 0.07% | 1.30x |
| Ann Taylor | 0.02% | 1.29x |
| Columbia | 0.01% | 1.28x |
| Zumiez | 0.10% | 1.27x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Location attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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WEBSITES
The eSports Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the eSports Enthusiasts audience is gonintendo.com.
| Website | Composition | Index |
| gonintendo.com | 2.49% | 47.20x |
| smashboards.com | 2.75% | 43.90x |
| hardcoregamer.com | 1.74% | 43.05x |
| gearnuke.com | 4.67% | 41.95x |
| allgamers.com | 3.26% | 40.71x |
| gematsu.com | 6.65% | 40.49x |
| mynintendonews.com | 1.15% | 40.47x |
| vpesports.com | 1.09% | 40.47x |
| siliconera.com | 6.58% | 39.50x |
| eventhubs.com | 11.60% | 38.95x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Web attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the eSports Enthusiasts audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 9.61% | 25.68x |
| Roleplay & Fantasy Games | 0.86% | 20.87x |
| PC Gamers | 26.80% | 19.21x |
| Anime | 11.18% | 18.11x |
| Magic & Games | 6.40% | 17.39x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.88% | 17.21x |
| Collectibles - Toys & Collectibles | 19.42% | 14.60x |
| Casual & Nintendo Gamers | 65.39% | 14.55x |
| Phone & Computer Game Downloaders | 2.14% | 13.97x |
| RPG & MMO Video Game Fans | 29.95% | 13.14x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The eSports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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