Explore the eSports Enthusiasts Audience
Below you'll find more information about the eSports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the eSports Enthusiasts audience.
INTERESTS
The eSports Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the eSports Enthusiasts audience is Video and Computer Gaming Enthusiasts.
| Interest | Composition | Index |
| Video and Computer Gaming Enthusiasts | 56.10% | 36.23x |
| PokemonGo Fans | 61.51% | 33.67x |
| Nintendo Enthusiasts | 63.48% | 30.82x |
| Movie and Game Review Readers | 38.76% | 27.96x |
| Xbox Enthusiasts | 60.35% | 27.30x |
| Call of Duty Enthusiasts | 51.60% | 26.31x |
| Video Gamers | 84.53% | 23.99x |
| Tech and Video games Industry | 35.95% | 22.56x |
| Pokemon Enthusiasts | 50.01% | 21.19x |
| Gamers | 85.65% | 20.65x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Interest attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The eSports Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the eSports Enthusiasts audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.04% | 1.36x |
| Eddie Bauer | 0.02% | 1.36x |
| Uniqlo | 0.02% | 1.35x |
| Armani | 0.03% | 1.31x |
| Joe's Jeans | 0.01% | 1.28x |
| Zara | 0.03% | 1.26x |
| Free People | 0.02% | 1.23x |
| Zumiez | 0.03% | 1.21x |
| Madewell | 0.02% | 1.21x |
| Urban Outfitters | 0.06% | 1.13x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Location attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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WEBSITES
The eSports Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the eSports Enthusiasts audience is smashboards.com.
| Website | Composition | Index |
| smashboards.com | 2.92% | 109.15x |
| testyourmight.com | 0.18% | 102.54x |
| disguisedtoast.com | 0.23% | 102.33x |
| tekkenzaibatsu.com | 0.58% | 98.44x |
| lolnexus.com | 0.34% | 94.74x |
| teamfourstar.com | 0.15% | 93.87x |
| serebii.net | 0.16% | 90.66x |
| venatusmedia.com | 0.60% | 89.85x |
| surrenderat20.net | 1.08% | 89.08x |
| nintendo-insider.com | 0.28% | 88.57x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Web attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the eSports Enthusiasts audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 17.67% | 26.71x |
| PC Gamers | 20.82% | 25.55x |
| Magic & Games | 5.71% | 20.34x |
| Casual & Nintendo Gamers | 43.58% | 19.93x |
| Roleplay & Fantasy Games | 0.76% | 19.55x |
| Anime | 12.01% | 18.34x |
| Collectibles - Toys & Collectibles | 19.99% | 14.95x |
| Technology News | 10.48% | 13.64x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 1.11% | 13.27x |
| Minecraft Video Game Players | 4.05% | 12.84x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The eSports Enthusiasts audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999
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