Explore the eSports Enthusiasts Audience
Below you'll find more information about the eSports Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the eSports Enthusiasts audience.
INTERESTS
The eSports Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the eSports Enthusiasts audience is Video Gamers.
| Interest | Composition | Index |
| Video Gamers | 59.80% | 49.82x |
| Video and Computer Gaming Enthusiasts | 59.08% | 48.76x |
| Gamers | 65.53% | 45.87x |
| PokemonGo Fans | 63.04% | 42.22x |
| Nintendo Enthusiasts | 61.62% | 41.94x |
| Movie and Game Review Readers | 41.06% | 38.92x |
| Anime Fans | 57.55% | 37.45x |
| Virtual Reality Enthusiasts | 51.30% | 36.52x |
| Xbox Enthusiasts | 55.75% | 35.70x |
| Call of Duty Enthusiasts | 53.62% | 35.65x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Interest attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The eSports Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the eSports Enthusiasts audience is American Eagle Outfitters.
| Location | Composition | Index |
| American Eagle Outfitters | 0.01% | 1.25x |
| The Childrens Place | 0.02% | 1.11x |
| Buckle | 0.01% | 1.10x |
| Victoria's Secret | 0.02% | 1.10x |
| Journeys | 0.02% | 1.09x |
| Mens Wearhouse | 0.01% | 1.08x |
| Old Navy | 0.02% | 1.06x |
| Aeropostale | 0.01% | 1.01x |
| Maurices | 0.02% | 0.99x |
| Carhartt | 0.10% | 0.93x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Location attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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WEBSITES
The eSports Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the eSports Enthusiasts audience is leagueoflegends.com.
| Website | Composition | Index |
| leagueoflegends.com | 1.72% | 65.58x |
| powerpyx.com | 3.68% | 61.88x |
| square-enix-games.com | 1.39% | 61.59x |
| gamecrate.com | 3.39% | 61.15x |
| shacknews.com | 3.40% | 60.81x |
| ubi.com | 1.15% | 60.76x |
| smashboards.com | 2.08% | 59.83x |
| activision.com | 1.40% | 57.53x |
| dndbeyond.com | 3.32% | 55.89x |
| gearnuke.com | 1.89% | 55.57x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Web attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the eSports Enthusiasts audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 5.83% | 29.97x |
| Roleplay & Fantasy Games | 0.34% | 28.52x |
| Phone & Computer Game Downloaders | 0.41% | 25.88x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.21% | 25.31x |
| Anime | 7.12% | 24.88x |
| PC Gamers | 25.50% | 20.00x |
| Magic & Games | 6.83% | 18.76x |
| Casual & Nintendo Gamers | 57.14% | 18.01x |
| Collectibles - Toys & Collectibles | 14.65% | 17.49x |
| Vaping | 0.28% | 17.36x |
Composition Percentage:
The overlap percentage between the eSports Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the eSports Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The eSports Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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