Dstillery Audiences

IPHONE USERS

Audience Size: 1.4 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Mac Users.

Interest Composition Index
Mac Users 31.34% 52.69x
High End TV Shoppers 39.71% 49.97x
Video and Computer Gaming Enthusiasts 52.40% 47.98x
Laptop Researchers 41.51% 46.63x
Camera Review Readers 34.72% 44.70x
IT Decision Makers 32.01% 44.46x
Online Content Creators 16.53% 44.25x
Video Gamers 57.87% 43.08x
Apple Fans 41.38% 42.94x
eSports Enthusiasts 54.79% 42.46x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is Chicos.

Location Composition Index
Chicos 0.02% 1.55x
J. Crew 0.01% 1.41x
White House Black Market 0.02% 1.39x
Maurices 0.04% 1.39x
Lane Bryant 0.01% 1.37x
Mens Wearhouse 0.02% 1.34x
Talbots 0.02% 1.33x
Buckle 0.02% 1.28x
American Eagle Outfitters 0.02% 1.25x
Gymboree 0.02% 1.10x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is marriland.com.

Website Composition Index
marriland.com 1.44% 68.14x
pokejungle.net 1.38% 60.31x
wikia.com 3.35% 56.21x
nintendoenthusiast.com 2.69% 55.77x
khwiki.com 1.48% 51.80x
holdtoreset.com 4.77% 50.37x
hardcoregamer.com 1.98% 49.83x
pokebattler.com 2.26% 47.68x
pokemonblog.com 2.66% 47.52x
smashboards.com 1.18% 47.52x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 18.77% 34.87x
Studio & Franchise Video Game Players 5.59% 23.47x
Anime 4.19% 17.90x
Technology News 22.90% 16.88x
Casual & Nintendo Gamers 54.42% 16.81x
Online Mini Game Players 1.66% 16.11x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.07% 16.07x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 27.57% 14.72x
Magic & Games 10.81% 14.46x
Collectibles - Toys & Collectibles 12.75% 13.04x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male