Explore the iPhone Users Audience
Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the iPhone Users audience.
INTERESTS
The iPhone Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.
| Interest | Composition | Index |
| Laptop Researchers | 34.24% | 59.20x |
| Dog Lovers | 29.06% | 45.90x |
| Mac Users | 17.44% | 45.78x |
| Smartphone Case Shoppers | 41.48% | 40.73x |
| IT Decision Makers | 45.54% | 38.58x |
| Camera Review Readers | 32.43% | 37.56x |
| HDTV Researchers | 23.36% | 37.38x |
| Tablet Researchers | 44.11% | 36.72x |
| Home Theater Enthusiasts | 27.34% | 34.14x |
| Entrepreneurs | 41.39% | 33.63x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
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APPAREL RETAILERS
The iPhone Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the iPhone Users audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.95x |
| Zumiez | 0.01% | 1.43x |
| Maurices | 0.02% | 1.15x |
| Old Navy | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
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WEBSITES
The iPhone Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the iPhone Users audience is wonderfeed.com.
| Website | Composition | Index |
| wonderfeed.com | 2.29% | 74.41x |
| science-junkies.com | 3.23% | 62.95x |
| skytales.org | 2.56% | 57.91x |
| watchmecraft.com | 2.55% | 55.01x |
| finallynews.com | 7.56% | 52.21x |
| yourrulingplanet.com | 2.70% | 49.36x |
| forwhatitsearth.com | 11.83% | 46.56x |
| inspiringpet.com | 3.50% | 46.52x |
| moneysavingbasics.com | 3.98% | 45.73x |
| mindfulgazette.com | 1.32% | 45.73x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the iPhone Users audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 4.33% | 21.34x |
| Apple Blogs & Hacks | 6.46% | 17.60x |
| Video Content Sites | 0.30% | 15.61x |
| Technology News | 16.08% | 15.57x |
| Routers, Switches & Networking | 3.04% | 15.56x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.84% | 14.92x |
| Computers & Accessories | 12.26% | 14.33x |
| Build Your Own Computer Enthusiasts | 13.74% | 13.62x |
| Conscious Living | 1.18% | 13.62x |
| Data Centers | 0.22% | 12.91x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
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DEMOGRAPHICS
The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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