Explore the iPhone Users Audience
Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the iPhone Users audience.
INTERESTS
The iPhone Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.
| Interest | Composition | Index |
| Laptop Researchers | 58.68% | 45.13x |
| Apple Fans | 57.42% | 42.38x |
| High End TV Shoppers | 58.50% | 41.53x |
| IT Decision Makers | 53.78% | 40.24x |
| Camera Review Readers | 48.28% | 38.21x |
| Mobile Phone Comparison Shoppers | 51.68% | 37.70x |
| Android Fans | 50.34% | 37.25x |
| Movie and Game Review Readers | 46.74% | 36.20x |
| HDTV Researchers | 59.53% | 34.48x |
| Video Gamers | 48.84% | 34.44x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
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APPAREL RETAILERS
The iPhone Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the iPhone Users audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 1.90x |
| Bonobos | 0.17% | 1.89x |
| Topshop | 0.04% | 1.68x |
| Uniqlo | 0.03% | 1.57x |
| Jos A. Bank Clothiers | 0.41% | 1.49x |
| Patagonia | 0.02% | 1.48x |
| White House Black Market | 0.53% | 1.47x |
| Mens Wearhouse | 0.66% | 1.42x |
| Buckle | 0.38% | 1.35x |
| Johnston and Murphy | 0.74% | 1.31x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
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WEBSITES
The iPhone Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the iPhone Users audience is appleinsider.com.
| Website | Composition | Index |
| appleinsider.com | 1.15% | 51.30x |
| pokemoncenter.com | 1.56% | 47.23x |
| gonintendo.com | 2.96% | 45.27x |
| oneplus.net | 1.34% | 40.18x |
| itprotoday.com | 1.82% | 39.24x |
| hardcoregamer.com | 1.70% | 39.07x |
| blizzard.com | 1.03% | 37.84x |
| toucharcade.com | 2.29% | 37.78x |
| idownloadblog.com | 10.94% | 37.14x |
| uploadvr.com | 2.76% | 37.02x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.
| Content Affinity | Composition | Index |
| Apple Blogs & Hacks | 36.02% | 23.47x |
| Studio & Franchise Video Game Players | 7.56% | 19.80x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.10% | 16.95x |
| Mobile Phone Networks | 3.63% | 16.73x |
| Online Media Converters | 4.20% | 16.61x |
| Men's Dress Shirt Shopping | 1.06% | 16.27x |
| Content Streamers & Downloaders | 0.06% | 16.19x |
| Technology News | 24.88% | 16.02x |
| Build Your Own Computer Enthusiasts | 29.00% | 15.94x |
| Environmentally Friendly Cars | 0.08% | 15.54x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
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DEMOGRAPHICS
The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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