Dstillery Audiences

IPHONE USERS

Audience Size: 1.5 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Mac Users.

Interest Composition Index
Mac Users 31.54% 40.16x
Movie and Game Review Readers 35.79% 39.08x
High End TV Shoppers 39.55% 36.84x
Video and Computer Gaming Enthusiasts 52.19% 36.80x
Laptop Researchers 41.44% 35.44x
Video Gamers 54.60% 35.32x
Apple Fans 37.71% 34.39x
IT Decision Makers 33.13% 34.06x
eSports Enthusiasts 54.38% 33.56x
Gamers 54.31% 33.11x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.55x
Journeys 0.03% 1.54x
Gymboree 0.02% 1.52x
White House Black Market 0.02% 1.51x
Zumiez 0.03% 1.41x
J. Crew 0.01% 1.39x
LOFT 0.01% 1.37x
The Childrens Place 0.02% 1.31x
Buckle 0.01% 1.30x
Chicos 0.01% 1.30x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is pokejungle.net.

Website Composition Index
pokejungle.net 1.22% 53.67x
marriland.com 1.92% 53.34x
pokemonblog.com 2.26% 48.02x
nintendoenthusiast.com 3.84% 42.08x
wikia.com 4.73% 42.01x
mynintendonews.com 2.99% 41.90x
smashboards.com 1.23% 41.86x
pokebattler.com 2.27% 41.23x
hardcoregamer.com 2.32% 40.05x
nichegamer.com 1.98% 39.84x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 18.91% 29.04x
Studio & Franchise Video Game Players 5.07% 21.13x
Anime 3.33% 17.12x
Casual & Nintendo Gamers 54.68% 15.86x
Technology News 24.34% 14.64x
PC Gamers 15.30% 14.56x
Magic & Games 10.27% 13.68x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 28.71% 12.82x
Build Your Own Computer Enthusiasts 15.93% 12.33x
Data Centers 0.47% 12.25x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male