Dstillery Audiences

IPHONE USERS

Audience Size: 2.2 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Video Gamers.

Interest Composition Index
Video Gamers 50.25% 44.43x
Movie and Game Review Readers 36.19% 41.29x
Mac Users 37.93% 41.04x
Laptop Researchers 46.40% 40.48x
High End TV Shoppers 41.74% 39.46x
Video and Computer Gaming Enthusiasts 48.74% 38.21x
Apple Fans 42.63% 38.04x
IT Decision Makers 35.51% 37.39x
Gamers 51.76% 35.69x
eSports Enthusiasts 50.69% 35.67x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.47x
Chicos 0.04% 1.30x
Jos A. Bank Clothiers 0.03% 1.30x
Talbots 0.02% 1.27x
Lane Bryant 0.03% 1.26x
Victoria's Secret 0.07% 1.26x
Journeys 0.06% 1.25x
Mens Wearhouse 0.04% 1.23x
Hollister 0.03% 1.22x
Aeropostale 0.04% 1.21x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is metabomb.net.

Website Composition Index
metabomb.net 1.53% 52.75x
mynintendonews.com 3.22% 48.57x
stardewvalleywiki.com 1.69% 48.39x
marriland.com 2.15% 46.40x
pokebattler.com 2.50% 44.28x
pokemonblog.com 1.75% 44.21x
kiranico.com 1.00% 43.84x
smashboards.com 1.28% 43.19x
godisageek.com 1.10% 41.08x
leekduck.com 2.89% 40.54x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 20.67% 29.69x
Roleplay & Fantasy Games 0.09% 22.70x
Studio & Franchise Video Game Players 3.94% 21.23x
Anime 3.76% 19.32x
PC Gamers 15.43% 16.95x
Technology News 25.39% 16.21x
Casual & Nintendo Gamers 51.78% 16.02x
Build Your Own Computer Enthusiasts 16.42% 15.17x
Magic & Games 8.26% 13.76x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 28.13% 13.41x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male