Explore the iPhone Users Audience
Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the iPhone Users audience.
INTERESTS
The iPhone Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.
| Interest | Composition | Index |
| Laptop Researchers | 57.95% | 45.97x |
| High End TV Shoppers | 56.79% | 42.80x |
| Apple Fans | 56.83% | 41.90x |
| IT Decision Makers | 52.43% | 41.26x |
| Camera Review Readers | 47.03% | 39.08x |
| Android Fans | 49.62% | 38.47x |
| Mobile Phone Comparison Shoppers | 50.98% | 38.24x |
| Movie and Game Review Readers | 47.75% | 37.70x |
| Video Gamers | 51.57% | 36.28x |
| HDTV Researchers | 58.16% | 35.56x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
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APPAREL RETAILERS
The iPhone Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the iPhone Users audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.02% | 1.57x |
| Madewell | 0.02% | 1.48x |
| Lululemon | 0.04% | 1.45x |
| Urban Outfitters | 0.04% | 1.45x |
| Tommy Bahama | 0.01% | 1.44x |
| Free People | 0.02% | 1.43x |
| Ann Taylor | 0.02% | 1.42x |
| American Apparel | 0.03% | 1.42x |
| Club Monaco | 0.01% | 1.41x |
| Hugo Boss | 0.03% | 1.37x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
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WEBSITES
The iPhone Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the iPhone Users audience is pokemoncenter.com.
| Website | Composition | Index |
| pokemoncenter.com | 1.39% | 49.59x |
| gonintendo.com | 2.69% | 48.63x |
| oneplus.net | 1.16% | 41.82x |
| itprotoday.com | 1.55% | 41.51x |
| toucharcade.com | 2.12% | 40.31x |
| uploadvr.com | 2.43% | 39.69x |
| allgamers.com | 3.39% | 39.46x |
| playstation.com | 4.15% | 39.21x |
| dzone.com | 1.28% | 38.54x |
| gearnuke.com | 4.04% | 38.54x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.
| Content Affinity | Composition | Index |
| Apple Blogs & Hacks | 34.55% | 22.40x |
| Studio & Franchise Video Game Players | 7.24% | 21.11x |
| Mobile Phone Networks | 3.34% | 17.72x |
| Content Streamers & Downloaders | 0.05% | 17.25x |
| Build Your Own Computer Enthusiasts | 27.47% | 17.03x |
| Technology News | 25.47% | 16.53x |
| Online Media Converters | 3.75% | 16.48x |
| Environmentally Friendly Cars | 0.06% | 15.79x |
| Roleplay & Fantasy Games | 0.61% | 15.78x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.80% | 15.77x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
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DEMOGRAPHICS
The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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