Dstillery Audiences

IPHONE USERS

Audience Size: 1.6 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 34.24% 59.20x
Dog Lovers 29.06% 45.90x
Mac Users 17.44% 45.78x
Smartphone Case Shoppers 41.48% 40.73x
IT Decision Makers 45.54% 38.58x
Camera Review Readers 32.43% 37.56x
HDTV Researchers 23.36% 37.38x
Tablet Researchers 44.11% 36.72x
Home Theater Enthusiasts 27.34% 34.14x
Entrepreneurs 41.39% 33.63x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is Buckle.

Location Composition Index
Buckle 0.01% 1.95x
Zumiez 0.01% 1.43x
Maurices 0.02% 1.15x
Old Navy 0.01% 1.01x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is wonderfeed.com.

Website Composition Index
wonderfeed.com 2.29% 74.41x
science-junkies.com 3.23% 62.95x
skytales.org 2.56% 57.91x
watchmecraft.com 2.55% 55.01x
finallynews.com 7.56% 52.21x
yourrulingplanet.com 2.70% 49.36x
forwhatitsearth.com 11.83% 46.56x
inspiringpet.com 3.50% 46.52x
moneysavingbasics.com 3.98% 45.73x
mindfulgazette.com 1.32% 45.73x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.33% 21.34x
Apple Blogs & Hacks 6.46% 17.60x
Video Content Sites 0.30% 15.61x
Technology News 16.08% 15.57x
Routers, Switches & Networking 3.04% 15.56x
Assorted Topics (Car News, Animals, Viral Media) 0.84% 14.92x
Computers & Accessories 12.26% 14.33x
Build Your Own Computer Enthusiasts 13.74% 13.62x
Conscious Living 1.18% 13.62x
Data Centers 0.22% 12.91x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male