Dstillery Audiences

IPHONE USERS

Audience Size: 2.8 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 53.04% 46.64x
Apple Fans 58.96% 42.90x
High End TV Shoppers 55.49% 41.90x
IT Decision Makers 49.63% 39.86x
Camera Review Readers 45.35% 38.27x
Android Fans 45.52% 37.72x
Mobile Phone Comparison Shoppers 46.96% 37.50x
Movie and Game Review Readers 41.28% 35.60x
HDTV Researchers 57.83% 33.82x
Tech News Enthusiasts 38.85% 33.20x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is Everlane.

Location Composition Index
Everlane 0.02% 2.25x
REI 0.04% 1.77x
Bonobos 0.15% 1.70x
Supreme 0.02% 1.65x
Topshop 0.03% 1.63x
Jos A. Bank Clothiers 0.51% 1.52x
Saint Laurent Paris 0.02% 1.46x
Uniqlo 0.03% 1.41x
Mens Wearhouse 0.76% 1.39x
White House Black Market 0.46% 1.37x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is pokemongomap.info.

Website Composition Index
pokemongomap.info 1.53% 52.20x
appleinsider.com 2.04% 51.72x
tekrevue.com 1.14% 43.86x
imyfone.com 2.15% 41.61x
twingalaxies.com 1.28% 41.20x
pokemoncenter.com 2.24% 39.57x
neogaf.com 1.06% 36.06x
idownloadblog.com 15.08% 35.95x
intego.com 1.20% 35.11x
oneplus.net 1.94% 34.78x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 45.91% 23.05x
Studio & Franchise Video Game Players 8.88% 17.78x
Online Media Converters 5.63% 17.68x
Mobile Phone Networks 4.70% 17.14x
Men's Dress Shirt Shopping 1.76% 17.04x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.13% 16.90x
Build Your Own Computer Enthusiasts 32.85% 16.50x
Technology News 24.28% 16.37x
Assorted Topics (Television, Origami, Men's Health) 0.19% 15.95x
Bags & Luggage 2.95% 15.69x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male