Dstillery Audiences

IPHONE USERS

Audience Size: 4 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 57.95% 45.97x
High End TV Shoppers 56.79% 42.80x
Apple Fans 56.83% 41.90x
IT Decision Makers 52.43% 41.26x
Camera Review Readers 47.03% 39.08x
Android Fans 49.62% 38.47x
Mobile Phone Comparison Shoppers 50.98% 38.24x
Movie and Game Review Readers 47.75% 37.70x
Video Gamers 51.57% 36.28x
HDTV Researchers 58.16% 35.56x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is The North Face.

Location Composition Index
The North Face 0.02% 1.57x
Madewell 0.02% 1.48x
Lululemon 0.04% 1.45x
Urban Outfitters 0.04% 1.45x
Tommy Bahama 0.01% 1.44x
Free People 0.02% 1.43x
Ann Taylor 0.02% 1.42x
American Apparel 0.03% 1.42x
Club Monaco 0.01% 1.41x
Hugo Boss 0.03% 1.37x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is pokemoncenter.com.

Website Composition Index
pokemoncenter.com 1.39% 49.59x
gonintendo.com 2.69% 48.63x
oneplus.net 1.16% 41.82x
itprotoday.com 1.55% 41.51x
toucharcade.com 2.12% 40.31x
uploadvr.com 2.43% 39.69x
allgamers.com 3.39% 39.46x
playstation.com 4.15% 39.21x
dzone.com 1.28% 38.54x
gearnuke.com 4.04% 38.54x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 34.55% 22.40x
Studio & Franchise Video Game Players 7.24% 21.11x
Mobile Phone Networks 3.34% 17.72x
Content Streamers & Downloaders 0.05% 17.25x
Build Your Own Computer Enthusiasts 27.47% 17.03x
Technology News 25.47% 16.53x
Online Media Converters 3.75% 16.48x
Environmentally Friendly Cars 0.06% 15.79x
Roleplay & Fantasy Games 0.61% 15.78x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.80% 15.77x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male