Dstillery Audiences

IPHONE USERS

Audience Size: 2.4 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 56.77% 46.36x
Video Gamers 54.79% 45.65x
High End TV Shoppers 53.04% 44.89x
Apple Fans 52.42% 44.07x
Movie and Game Review Readers 46.25% 43.84x
IT Decision Makers 48.35% 43.20x
Camera Review Readers 41.78% 41.38x
Android Fans 43.43% 40.81x
Mobile Phone Comparison Shoppers 47.08% 40.79x
Video and Computer Gaming Enthusiasts 49.04% 40.47x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.21x
Journeys 0.02% 1.21x
Maurices 0.02% 1.19x
Mens Wearhouse 0.01% 1.17x
Buckle 0.01% 1.15x
Victoria's Secret 0.02% 1.13x
American Eagle Outfitters 0.01% 1.13x
Old Navy 0.02% 1.12x
White House Black Market 0.01% 1.12x
Express 0.01% 0.95x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is powerpyx.com.

Website Composition Index
powerpyx.com 3.51% 59.00x
gamecrate.com 3.21% 57.90x
ubi.com 1.09% 57.73x
square-enix-games.com 1.30% 57.46x
shacknews.com 3.15% 56.34x
everymac.com 1.10% 52.50x
leagueoflegends.com 1.36% 51.99x
dndbeyond.com 2.99% 50.32x
activision.com 1.20% 49.25x
gearnuke.com 1.66% 48.87x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.26% 30.94x
Phone & Computer Game Downloaders 0.48% 29.79x
Apple Blogs & Hacks 28.52% 28.59x
Online Media Converters 0.56% 28.33x
Electronic Document Assembly 0.06% 27.50x
Studio & Franchise Video Game Players 5.04% 25.90x
Roleplay & Fantasy Games 0.30% 25.49x
Mobile Phone Networks 0.66% 24.90x
Robotics 0.24% 24.20x
Vaping 0.36% 22.16x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male