Dstillery Audiences

IPHONE USERS

Audience Size: 4.9 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 60.43% 31.78x
High End TV Shoppers 55.57% 30.70x
Android Fans 48.21% 28.49x
Mobile Phone Comparison Shoppers 50.11% 27.98x
IT Decision Makers 55.26% 27.92x
Video Gamers 51.37% 27.71x
Apple Fans 59.25% 27.71x
Movie and Game Review Readers 48.65% 27.56x
Camera Review Readers 49.69% 26.62x
Video and Computer Gaming Enthusiasts 42.95% 26.47x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.78x
REI 0.02% 1.55x
American Apparel 0.03% 1.55x
Bonobos 0.01% 1.49x
Uniqlo 0.02% 1.47x
Free People 0.03% 1.47x
Urban Outfitters 0.04% 1.42x
H&M 0.06% 1.32x
Ann Taylor 0.02% 1.29x
Zara 0.02% 1.29x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is gonintendo.com.

Website Composition Index
gonintendo.com 2.11% 40.35x
pokemoncenter.com 1.03% 40.17x
toucharcade.com 1.65% 33.95x
allgamers.com 2.70% 33.89x
itprotoday.com 1.06% 33.44x
uploadvr.com 1.81% 32.98x
hardcoregamer.com 1.32% 32.89x
playstation.com 3.22% 31.42x
gearnuke.com 3.45% 30.87x
ubi.com 3.78% 28.70x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 30.25% 17.86x
Studio & Franchise Video Game Players 6.23% 17.21x
Mobile Phone Networks 2.66% 14.79x
Content Streamers & Downloaders 0.03% 14.71x
Environmentally Friendly Cars 0.05% 14.27x
Online Media Converters 2.86% 14.14x
Build Your Own Computer Enthusiasts 23.77% 14.08x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.68% 13.97x
Roleplay & Fantasy Games 0.54% 13.63x
Technology News 23.88% 13.34x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male