Dstillery Audiences

IPHONE USERS

Audience Size: 2.5 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Video Gamers.

Interest Composition Index
Video Gamers 49.33% 41.87x
Mac Users 45.19% 40.06x
Laptop Researchers 51.00% 39.76x
High End TV Shoppers 46.22% 38.83x
Movie and Game Review Readers 39.38% 38.57x
Apple Fans 46.89% 37.75x
IT Decision Makers 40.56% 37.04x
Video and Computer Gaming Enthusiasts 46.49% 35.76x
Camera Review Readers 35.51% 34.65x
Android Fans 36.78% 34.45x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.78x
J. Crew 0.02% 1.77x
Lululemon 0.01% 1.53x
Forever 21 0.02% 1.50x
Coach 0.01% 1.43x
Old Navy 0.06% 1.43x
Michael Kors 0.02% 1.42x
Gap 0.03% 1.40x
Zumiez 0.02% 1.35x
Buckle 0.03% 1.34x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is nintendo-insider.com.

Website Composition Index
nintendo-insider.com 1.17% 48.50x
metabomb.net 2.72% 45.66x
marriland.com 1.72% 43.60x
stardewvalleywiki.com 2.66% 42.94x
pogomap.info 1.07% 42.91x
games-guides.com 1.27% 42.85x
thefpsreview.com 1.77% 41.83x
nintendosoup.com 3.77% 40.43x
smashboards.com 1.28% 39.83x
dndbeyond.com 1.14% 39.78x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 23.90% 28.34x
Online Media Converters 0.09% 28.05x
Phone & Computer Game Downloaders 0.07% 22.37x
Studio & Franchise Video Game Players 3.73% 20.29x
Vaping 0.10% 20.01x
Professional Audio Visual 0.04% 19.70x
Mobile Phone Networks 0.16% 19.61x
Robotics 0.04% 18.85x
Roleplay & Fantasy Games 0.09% 18.70x
Anime 4.09% 18.56x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male