Dstillery Audiences

IPHONE USERS

Audience Size: 3.6 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 53.31% 36.83x
High End TV Shoppers 52.44% 36.33x
Apple Fans 51.97% 35.07x
Video Gamers 53.99% 34.32x
IT Decision Makers 47.72% 34.08x
Movie and Game Review Readers 46.70% 34.02x
Android Fans 44.66% 32.49x
Mobile Phone Comparison Shoppers 46.59% 32.41x
Camera Review Readers 43.03% 32.32x
Video and Computer Gaming Enthusiasts 48.31% 31.28x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.35x
Maurices 0.01% 1.08x
Carhartt 0.14% 0.98x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is gonintendo.com.

Website Composition Index
gonintendo.com 1.78% 51.27x
toucharcade.com 1.22% 45.18x
allgamers.com 2.21% 43.89x
uploadvr.com 1.37% 41.60x
gishan.net 1.67% 40.45x
osxdaily.com 1.08% 38.63x
ubi.com 2.81% 36.86x
playstation.com 2.38% 36.34x
dorkly.com 2.68% 34.77x
powerpyx.com 7.30% 34.65x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.61% 21.93x
Apple Blogs & Hacks 35.78% 21.10x
Studio & Franchise Video Game Players 6.66% 20.88x
Phone & Computer Game Downloaders 1.38% 20.71x
Online Media Converters 1.79% 20.56x
Roleplay & Fantasy Games 0.65% 20.03x
Mobile Phone Networks 1.93% 19.64x
Robotics 0.73% 19.19x
Drawing & Animation 0.06% 17.19x
Assorted Topics (Toys, T-Shirts, Volvos) 0.10% 16.20x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male