Dstillery Audiences

IPHONE USERS

Audience Size: 3.1 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Apple Fans.

Interest Composition Index
Apple Fans 54.88% 31.61x
Laptop Researchers 49.35% 28.47x
High End TV Shoppers 46.26% 26.25x
IT Decision Makers 40.88% 26.11x
Mobile Phone Comparison Shoppers 38.97% 24.79x
Android Fans 35.66% 23.74x
Tech News Enthusiasts 33.56% 22.27x
Movie and Game Review Readers 31.53% 21.68x
Discount Device Shoppers 35.65% 21.55x
Home Networking Researchers 39.93% 21.20x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is American Apparel.

Location Composition Index
American Apparel 0.05% 1.77x
Levi Strauss 0.02% 1.61x
Lorna Jane 0.01% 1.57x
Zara 0.04% 1.54x
Free People 0.02% 1.50x
Urban Outfitters 0.06% 1.50x
Club Monaco 0.01% 1.44x
Patagonia 0.01% 1.43x
H&M 0.05% 1.40x
REI 0.02% 1.37x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is pogotoolkit.com.

Website Composition Index
pogotoolkit.com 0.24% 77.58x
rankedboost.com 0.15% 64.84x
tonymacx86.com 0.29% 63.06x
iphonehacks.com 1.07% 62.85x
nintendo-insider.com 0.18% 60.96x
codejunkies.com 0.56% 60.37x
tidbits.com 0.36% 59.63x
igeeksblog.com 2.80% 58.53x
carplaylife.com 0.64% 57.87x
primosync.com 0.23% 53.15x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 50.39% 21.15x
Technology News 13.21% 16.45x
Home Décor, Furniture, & Decorating 0.09% 16.29x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 25.57% 15.16x
Online Media Converters 6.20% 14.02x
Mobile Phone Networks 5.13% 13.72x
Local & Travel England - East Midlands 0.21% 13.71x
Build Your Own Computer Enthusiasts 29.30% 13.62x
Bags & Luggage 3.08% 13.43x
Writing Resources 3.57% 13.05x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999