Dstillery Audiences

IPHONE USERS

Audience Size: 3.6 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 56.32% 38.64x
High End TV Shoppers 55.71% 36.04x
Apple Fans 54.59% 35.12x
IT Decision Makers 51.73% 34.47x
Video Gamers 53.46% 32.81x
Movie and Game Review Readers 49.51% 32.56x
Android Fans 49.15% 32.51x
Camera Review Readers 47.19% 32.25x
Mobile Phone Comparison Shoppers 49.85% 32.23x
HDTV Researchers 57.37% 30.26x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is American Apparel.

Location Composition Index
American Apparel 0.01% 1.75x
Urban Outfitters 0.01% 1.47x
Lane Bryant 0.02% 1.38x
Banana Republic 0.02% 1.36x
H&M 0.01% 1.35x
Old Navy 0.03% 1.32x
Buckle 0.02% 1.31x
Mens Wearhouse 0.07% 1.29x
Zumiez 0.02% 1.24x
American Eagle Outfitters 0.02% 1.21x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is gonintendo.com.

Website Composition Index
gonintendo.com 2.10% 47.09x
toucharcade.com 1.50% 40.88x
allgamers.com 2.62% 39.48x
uploadvr.com 1.69% 38.26x
osxdaily.com 1.69% 36.74x
playstation.com 2.91% 35.00x
gishan.net 1.90% 34.01x
ubi.com 3.43% 33.20x
hardcoregamer.com 1.31% 33.07x
gearnuke.com 3.61% 32.90x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 34.62% 22.23x
Studio & Franchise Video Game Players 6.90% 21.35x
Environmentally Friendly Cars 0.04% 20.41x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.66% 20.24x
Roleplay & Fantasy Games 0.69% 19.61x
Mobile Phone Networks 2.40% 19.32x
Online Media Converters 2.34% 19.08x
Robotics 0.90% 18.74x
Phone & Computer Game Downloaders 1.67% 18.64x
Assorted Topics (Toys, T-Shirts, Volvos) 0.13% 17.12x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male