Explore the iPhone Users Audience
Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the iPhone Users audience.
INTERESTS
The iPhone Users audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.
| Interest | Composition | Index |
| Laptop Researchers | 60.43% | 31.78x |
| High End TV Shoppers | 55.57% | 30.70x |
| Android Fans | 48.21% | 28.49x |
| Mobile Phone Comparison Shoppers | 50.11% | 27.98x |
| IT Decision Makers | 55.26% | 27.92x |
| Video Gamers | 51.37% | 27.71x |
| Apple Fans | 59.25% | 27.71x |
| Movie and Game Review Readers | 48.65% | 27.56x |
| Camera Review Readers | 49.69% | 26.62x |
| Video and Computer Gaming Enthusiasts | 42.95% | 26.47x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Curious about what else the iPhone Users audience is interested in?
Sign Up
APPAREL RETAILERS
The iPhone Users audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the iPhone Users audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.78x |
| REI | 0.02% | 1.55x |
| American Apparel | 0.03% | 1.55x |
| Bonobos | 0.01% | 1.49x |
| Uniqlo | 0.02% | 1.47x |
| Free People | 0.03% | 1.47x |
| Urban Outfitters | 0.04% | 1.42x |
| H&M | 0.06% | 1.32x |
| Ann Taylor | 0.02% | 1.29x |
| Zara | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Want to find more of the iPhone Users audience in the real world?
Sign Up
WEBSITES
The iPhone Users audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the iPhone Users audience is gonintendo.com.
| Website | Composition | Index |
| gonintendo.com | 2.11% | 40.35x |
| pokemoncenter.com | 1.03% | 40.17x |
| toucharcade.com | 1.65% | 33.95x |
| allgamers.com | 2.70% | 33.89x |
| itprotoday.com | 1.06% | 33.44x |
| uploadvr.com | 1.81% | 32.98x |
| hardcoregamer.com | 1.32% | 32.89x |
| playstation.com | 3.22% | 31.42x |
| gearnuke.com | 3.45% | 30.87x |
| ubi.com | 3.78% | 28.70x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Want to see more of the websites the iPhone Users audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.
| Content Affinity | Composition | Index |
| Apple Blogs & Hacks | 30.25% | 17.86x |
| Studio & Franchise Video Game Players | 6.23% | 17.21x |
| Mobile Phone Networks | 2.66% | 14.79x |
| Content Streamers & Downloaders | 0.03% | 14.71x |
| Environmentally Friendly Cars | 0.05% | 14.27x |
| Online Media Converters | 2.86% | 14.14x |
| Build Your Own Computer Enthusiasts | 23.77% | 14.08x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.68% | 13.97x |
| Roleplay & Fantasy Games | 0.54% | 13.63x |
| Technology News | 23.88% | 13.34x |
Composition Percentage:
The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Want to see more of the Content Affinities the iPhone Users audience visits?
Sign Up
DEMOGRAPHICS
The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the iPhone Users audience?
Sign Up