Dstillery Audiences

IPHONE USERS

Audience Size: 2.1 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 54.60% 41.87x
High End TV Shoppers 59.02% 36.42x
Video Gamers 61.79% 36.29x
Apple Fans 60.14% 34.92x
Movie and Game Review Readers 54.00% 34.52x
IT Decision Makers 54.77% 34.47x
Camera Review Readers 47.99% 33.34x
Virtual Reality Enthusiasts 46.98% 33.13x
Android Fans 50.23% 32.28x
Video and Computer Gaming Enthusiasts 55.55% 31.92x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.90x
Banana Republic 0.02% 1.84x
Jos A. Bank Clothiers 0.01% 1.80x
Zumiez 0.01% 1.78x
Aeropostale 0.02% 1.70x
White House Black Market 0.02% 1.65x
LOFT 0.02% 1.64x
Dressbarn 0.01% 1.61x
Journeys 0.02% 1.59x
Gap 0.01% 1.55x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is gonintendo.com.

Website Composition Index
gonintendo.com 1.26% 65.29x
allgamers.com 1.36% 57.21x
gishan.net 1.16% 56.45x
powerpyx.com 5.29% 49.02x
square-enix-games.com 1.86% 48.45x
ubi.com 1.68% 48.41x
gamecrate.com 4.50% 47.56x
gamasutra.com 1.05% 47.34x
shacknews.com 4.80% 46.85x
discordbots.org 1.04% 46.83x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.40% 23.17x
Apple Blogs & Hacks 37.51% 22.03x
Drawing & Animation 0.06% 21.73x
Robotics 0.51% 21.62x
Phone & Computer Game Downloaders 0.80% 21.32x
Online Media Converters 0.94% 21.03x
Studio & Franchise Video Game Players 6.05% 20.82x
Mobile Phone Networks 1.16% 19.36x
Roleplay & Fantasy Games 0.41% 19.27x
Electronic Document Assembly 0.10% 19.01x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male