Dstillery Audiences

IPHONE USERS

Audience Size: 2.6 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Apple Fans.

Interest Composition Index
Apple Fans 55.94% 67.61x
Laptop Researchers 52.51% 65.21x
High End TV Shoppers 50.69% 61.57x
IT Decision Makers 44.86% 57.43x
Mobile Phone Comparison Shoppers 41.60% 54.96x
Camera Review Readers 41.66% 54.75x
Android Fans 41.52% 53.45x
Movie and Game Review Readers 35.10% 50.01x
Tech News Enthusiasts 33.48% 47.88x
Tech-Savvy Moms 38.77% 47.28x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is Everlane.

Location Composition Index
Everlane 0.01% 2.03x
Kate Spade 0.02% 1.57x
Zara 0.03% 1.57x
Bonobos 0.08% 1.55x
REI 0.04% 1.54x
Urban Outfitters 0.07% 1.52x
Patagonia 0.03% 1.50x
Levi Strauss 0.02% 1.50x
Supreme 0.02% 1.49x
The North Face 0.03% 1.48x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is appleinsider.com.

Website Composition Index
appleinsider.com 2.68% 65.93x
pokemongomap.info 1.81% 65.66x
imyfone.com 2.90% 61.47x
tekrevue.com 1.43% 52.95x
twingalaxies.com 1.48% 49.07x
idownloadblog.com 15.86% 47.76x
igeeksblog.com 2.57% 47.72x
intego.com 1.30% 47.01x
pokemoncenter.com 2.51% 44.48x
neogaf.com 1.24% 44.28x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 50.88% 27.45x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.14% 20.58x
Online Media Converters 6.39% 20.34x
Mobile Phone Networks 5.02% 19.87x
Men's Dress Shirt Shopping 2.10% 19.60x
Technology News 20.25% 19.23x
Studio & Franchise Video Game Players 9.10% 18.95x
Build Your Own Computer Enthusiasts 32.60% 18.43x
Bags & Luggage 3.18% 18.24x
Writing Resources 3.34% 17.94x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male