Dstillery Audiences

IPHONE USERS

Audience Size: 3.7 Million Devices

Explore the iPhone Users Audience

Below you'll find more information about the iPhone Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the iPhone Users audience.

Dstillery Crafted Audiences

INTERESTS

The iPhone Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the iPhone Users audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 58.68% 45.13x
Apple Fans 57.42% 42.38x
High End TV Shoppers 58.50% 41.53x
IT Decision Makers 53.78% 40.24x
Camera Review Readers 48.28% 38.21x
Mobile Phone Comparison Shoppers 51.68% 37.70x
Android Fans 50.34% 37.25x
Movie and Game Review Readers 46.74% 36.20x
HDTV Researchers 59.53% 34.48x
Video Gamers 48.84% 34.44x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Interest attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The iPhone Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the iPhone Users audience is Supreme.

Location Composition Index
Supreme 0.01% 1.90x
Bonobos 0.17% 1.89x
Topshop 0.04% 1.68x
Uniqlo 0.03% 1.57x
Jos A. Bank Clothiers 0.41% 1.49x
Patagonia 0.02% 1.48x
White House Black Market 0.53% 1.47x
Mens Wearhouse 0.66% 1.42x
Buckle 0.38% 1.35x
Johnston and Murphy 0.74% 1.31x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Location attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The iPhone Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the iPhone Users audience is appleinsider.com.

Website Composition Index
appleinsider.com 1.15% 51.30x
pokemoncenter.com 1.56% 47.23x
gonintendo.com 2.96% 45.27x
oneplus.net 1.34% 40.18x
itprotoday.com 1.82% 39.24x
hardcoregamer.com 1.70% 39.07x
blizzard.com 1.03% 37.84x
toucharcade.com 2.29% 37.78x
idownloadblog.com 10.94% 37.14x
uploadvr.com 2.76% 37.02x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Web attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the iPhone Users audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 36.02% 23.47x
Studio & Franchise Video Game Players 7.56% 19.80x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.10% 16.95x
Mobile Phone Networks 3.63% 16.73x
Online Media Converters 4.20% 16.61x
Men's Dress Shirt Shopping 1.06% 16.27x
Content Streamers & Downloaders 0.06% 16.19x
Technology News 24.88% 16.02x
Build Your Own Computer Enthusiasts 29.00% 15.94x
Environmentally Friendly Cars 0.08% 15.54x
Composition Percentage: The overlap percentage between the iPhone Users audience and the Content Affinity attribute.
Index: A comparison of the iPhone Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The iPhone Users audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male