Explore the 24 Hour Fitness Audience
Below you'll find more information about the 24 Hour Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 292.2 thousand unique devices whose actions qualify for the 24 Hour Fitness audience.
INTERESTS
The 24 Hour Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 24 Hour Fitness audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 6.01% | 3.88x |
| Oregon Trip Planners | 5.36% | 3.06x |
| Colorado County and Local Fair Visitors | 5.91% | 3.00x |
| South West State Fair Visitors | 8.41% | 3.00x |
| Quarantine Planners | 1.66% | 2.83x |
| North West State Fair Visitors | 6.84% | 2.80x |
| Washington Skiers and Snowboarders | 4.99% | 2.75x |
| Seattle Trip Planners | 6.28% | 2.63x |
| Social Distancing Content Readers | 1.39% | 2.48x |
| Caribbean Destination Reopening Researchers | 1.85% | 2.43x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Interest attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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APPAREL RETAILERS
The 24 Hour Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 24 Hour Fitness audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.73% | 15.13x |
| Joe's Jeans | 0.47% | 10.50x |
| Supreme | 0.05% | 9.95x |
| Uniqlo | 2.33% | 9.34x |
| Topshop | 0.33% | 8.80x |
| Saint Laurent Paris | 0.91% | 8.60x |
| Zara | 3.19% | 7.25x |
| Everlane | 0.04% | 7.13x |
| Patagonia | 1.40% | 7.05x |
| Calvin Klein | 0.47% | 6.67x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Location attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 24 Hour Fitness audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 1.29% | 6.69x |
| Korea Cluster | 0.28% | 5.00x |
| Colorado Cluster | 2.22% | 4.76x |
| Pac 12 Sports | 0.28% | 4.40x |
| NYC Tourist Attractions | 0.28% | 4.28x |
| Alaska Cluster | 0.18% | 3.79x |
| Pacific Northwest Information Research Cluster | 3.05% | 3.76x |
| Colorado News | 6.19% | 3.74x |
| Weight Lifting Enthusiasts | 0.18% | 3.73x |
| Crossword & Puzzle Players | 0.18% | 3.62x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Content Affinity attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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DEMOGRAPHICS
The 24 Hour Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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