Explore the 24 Hour Fitness Audience
Below you'll find more information about the 24 Hour Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 74.8 thousand unique devices whose actions qualify for the 24 Hour Fitness audience.
INTERESTS
The 24 Hour Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 24 Hour Fitness audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.17% | 4.36x |
| United Nations Donors | 4.39% | 3.78x |
| Social Distancing Content Readers | 3.62% | 3.62x |
| Rock Climbing Enthusiasts | 5.94% | 3.47x |
| Denver Trip Planners | 6.72% | 3.46x |
| Washington Skiers and Snowboarders | 6.46% | 3.41x |
| United Arab Emirates Trip Planners | 4.39% | 3.40x |
| Rideshare App Users | 3.62% | 3.39x |
| Telluride Trip Planners | 6.20% | 3.31x |
| Ballet Enthusiasts | 4.39% | 3.23x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Interest attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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APPAREL RETAILERS
The 24 Hour Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 24 Hour Fitness audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.57% | 44.10x |
| Lorna Jane | 0.93% | 33.64x |
| Patagonia | 1.10% | 16.42x |
| Armani | 0.91% | 13.77x |
| Urban Outfitters | 2.99% | 13.56x |
| American Apparel | 1.77% | 13.54x |
| Saint Laurent Paris | 0.22% | 13.36x |
| Bonobos | 0.74% | 12.32x |
| Uniqlo | 0.48% | 12.06x |
| Free People | 1.86% | 12.02x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Location attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 24 Hour Fitness audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 2.84% | 6.86x |
| Mortgages & Insurance | 1.00% | 6.44x |
| NYC Tourist Attractions | 1.03% | 5.88x |
| Philippines News | 1.03% | 5.82x |
| New York City Real Estate Research Cluster | 2.07% | 5.70x |
| Australia & New Zealand Media | 0.88% | 5.13x |
| Numerology & Astrology | 0.75% | 5.02x |
| Backpacking | 1.55% | 4.75x |
| New York City Family & Activity Cluster | 3.88% | 4.58x |
| Legal Information Research Cluster | 1.03% | 4.15x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Content Affinity attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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DEMOGRAPHICS
The 24 Hour Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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