Explore the 24 Hour Fitness Audience
Below you'll find more information about the 24 Hour Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 843.4 thousand unique devices whose actions qualify for the 24 Hour Fitness audience.
INTERESTS
The 24 Hour Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 24 Hour Fitness audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 5.76% | 3.59x |
| Santa Cruz Trip Planners | 4.98% | 3.11x |
| California Skiers and Snowboarders | 4.56% | 3.08x |
| Symphony Music Enthusiasts | 4.13% | 2.96x |
| California Trip Planners | 4.56% | 2.94x |
| Los Angeles Trip Planners | 4.74% | 2.91x |
| Opera Enthusiasts | 3.30% | 2.88x |
| Tahoe Skiers and Snowboarders | 3.91% | 2.82x |
| Santa Monica Trip Planners | 4.58% | 2.69x |
| San Diego Trip Planners | 4.36% | 2.65x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Interest attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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APPAREL RETAILERS
The 24 Hour Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 24 Hour Fitness audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.25% | 22.36x |
| Lorna Jane | 1.56% | 19.20x |
| Levi Strauss | 2.12% | 15.91x |
| Joe's Jeans | 0.88% | 15.23x |
| Supreme | 0.41% | 14.42x |
| Saint Laurent Paris | 1.40% | 13.34x |
| Armani | 3.02% | 11.51x |
| Zara | 3.61% | 11.51x |
| Calvin Klein | 1.28% | 11.27x |
| Uniqlo | 1.72% | 11.19x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Location attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 24 Hour Fitness audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.17% | 5.65x |
| Vietnam Cluster | 0.19% | 5.03x |
| Southern California Tourism | 1.40% | 4.88x |
| Southern California Cluster | 0.35% | 4.59x |
| San Francisco Bay Area Cluster | 3.43% | 3.96x |
| California Universities | 1.30% | 3.82x |
| Los Angeles Tourism | 2.28% | 3.76x |
| San Diego Cluster | 2.66% | 3.53x |
| Los Angeles News | 3.85% | 3.52x |
| San Francisco Tourism | 0.33% | 3.23x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Content Affinity attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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DEMOGRAPHICS
The 24 Hour Fitness audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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