Dstillery Audiences

24 HOUR FITNESS

Audience Size: 343.1 Thousand Devices

Explore the 24 Hour Fitness Audience

Below you'll find more information about the 24 Hour Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 343.1 thousand unique devices whose actions qualify for the 24 Hour Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The 24 Hour Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 24 Hour Fitness audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 5.29% 3.63x
California Skiers and Snowboarders 4.31% 3.23x
California Trip Planners 3.92% 3.00x
Los Angeles Trip Planners 4.38% 2.98x
San Diego Trip Planners 4.06% 2.83x
Santa Monica Trip Planners 4.04% 2.77x
Tahoe Skiers and Snowboarders 3.10% 2.53x
San Francisco Trip Planners 2.91% 2.39x
Long Beach California Trip Planners 3.44% 2.33x
Readers of Chinese Content 2.81% 2.30x
Composition Percentage: The overlap percentage between the 24 Hour Fitness audience and the Interest attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 24 Hour Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 24 Hour Fitness audience is Michael Kors.

Location Composition Index
Michael Kors 1.09% 9.15x
REI 3.94% 8.46x
Patagonia 0.51% 8.38x
Free People 0.27% 8.36x
Club Monaco 0.70% 6.62x
Banana Republic 3.04% 5.94x
Lululemon 0.42% 5.80x
The North Face 1.18% 4.58x
J. Crew 1.69% 3.96x
Gymboree 1.06% 3.53x
Composition Percentage: The overlap percentage between the 24 Hour Fitness audience and the Location attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 24 Hour Fitness audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 1.42% 4.81x
Los Angeles Tourism 2.31% 4.35x
Russia Cluster 0.22% 4.24x
Vietnam Cluster 0.19% 3.95x
San Diego Cluster 2.63% 3.80x
Los Angeles News 2.87% 3.79x
Philippines News 0.36% 3.77x
Southern California Cluster 0.34% 3.75x
California Universities 1.20% 3.63x
San Francisco Bay Area Cluster 2.66% 3.38x
Composition Percentage: The overlap percentage between the 24 Hour Fitness audience and the Content Affinity attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 24 Hour Fitness audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999