Explore the 24 Hour Fitness Audience
Below you'll find more information about the 24 Hour Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 343.1 thousand unique devices whose actions qualify for the 24 Hour Fitness audience.
INTERESTS
The 24 Hour Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 24 Hour Fitness audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 5.29% | 3.63x |
| California Skiers and Snowboarders | 4.31% | 3.23x |
| California Trip Planners | 3.92% | 3.00x |
| Los Angeles Trip Planners | 4.38% | 2.98x |
| San Diego Trip Planners | 4.06% | 2.83x |
| Santa Monica Trip Planners | 4.04% | 2.77x |
| Tahoe Skiers and Snowboarders | 3.10% | 2.53x |
| San Francisco Trip Planners | 2.91% | 2.39x |
| Long Beach California Trip Planners | 3.44% | 2.33x |
| Readers of Chinese Content | 2.81% | 2.30x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Interest attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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APPAREL RETAILERS
The 24 Hour Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 24 Hour Fitness audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 1.09% | 9.15x |
| REI | 3.94% | 8.46x |
| Patagonia | 0.51% | 8.38x |
| Free People | 0.27% | 8.36x |
| Club Monaco | 0.70% | 6.62x |
| Banana Republic | 3.04% | 5.94x |
| Lululemon | 0.42% | 5.80x |
| The North Face | 1.18% | 4.58x |
| J. Crew | 1.69% | 3.96x |
| Gymboree | 1.06% | 3.53x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Location attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 24 Hour Fitness audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 1.42% | 4.81x |
| Los Angeles Tourism | 2.31% | 4.35x |
| Russia Cluster | 0.22% | 4.24x |
| Vietnam Cluster | 0.19% | 3.95x |
| San Diego Cluster | 2.63% | 3.80x |
| Los Angeles News | 2.87% | 3.79x |
| Philippines News | 0.36% | 3.77x |
| Southern California Cluster | 0.34% | 3.75x |
| California Universities | 1.20% | 3.63x |
| San Francisco Bay Area Cluster | 2.66% | 3.38x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Content Affinity attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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DEMOGRAPHICS
The 24 Hour Fitness audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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