Explore the 24 Hour Fitness Audience
Below you'll find more information about the 24 Hour Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 813.6 thousand unique devices whose actions qualify for the 24 Hour Fitness audience.
INTERESTS
The 24 Hour Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 24 Hour Fitness audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 8.81% | 3.36x |
| South West State Fair Visitors | 7.15% | 3.03x |
| Santa Cruz Trip Planners | 7.24% | 3.02x |
| California Skiers and Snowboarders | 6.74% | 2.96x |
| California Trip Planners | 7.24% | 2.89x |
| Los Angeles Trip Planners | 7.41% | 2.72x |
| Opera Enthusiasts | 6.07% | 2.69x |
| San Diego Trip Planners | 6.95% | 2.65x |
| Symphony Music Enthusiasts | 6.23% | 2.55x |
| Tahoe Skiers and Snowboarders | 6.11% | 2.50x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Interest attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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APPAREL RETAILERS
The 24 Hour Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 24 Hour Fitness audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.65% | 21.85x |
| Joe's Jeans | 1.04% | 16.75x |
| Topshop | 0.97% | 13.46x |
| Everlane | 0.26% | 12.93x |
| Uniqlo | 3.15% | 11.94x |
| Zara | 4.85% | 11.63x |
| Saint Laurent Paris | 1.70% | 11.45x |
| Supreme | 0.32% | 11.42x |
| Calvin Klein | 1.01% | 11.27x |
| Levi Strauss | 3.63% | 10.39x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Location attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 24 Hour Fitness audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.01% | 16.45x |
| Decoration & Fabric | 0.02% | 6.49x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.11x |
| Vietnam Cluster | 0.18% | 5.72x |
| Southern California Tourism | 1.43% | 5.14x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 5.03x |
| Los Angeles Cluster | 0.12% | 4.98x |
| Southern California Cluster | 0.26% | 4.61x |
| England Tourism | 0.01% | 4.23x |
| San Diego Cluster | 3.88% | 4.11x |
Composition Percentage:
The overlap percentage between the 24 Hour Fitness audience and the Content Affinity attribute.
Index: A comparison of the 24 Hour Fitness audience to the internet population.
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DEMOGRAPHICS
The 24 Hour Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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