Explore the 7-Eleven Audience
Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the 7-Eleven audience.
INTERESTS
The 7-Eleven audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 7-Eleven audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.14% | 2.85x |
| Denver Trip Planners | 2.97% | 1.94x |
| South West State Fair Visitors | 4.99% | 1.83x |
| Sunglasses Shoppers | 0.83% | 1.81x |
| Readers of Puerto Rican Content | 3.28% | 1.66x |
| South Atlantic State Fair Visitors | 3.32% | 1.60x |
| Online Content Creators | 0.20% | 1.60x |
| Palm Beach Trip Planners | 2.37% | 1.59x |
| Food Bank Researchers | 0.84% | 1.59x |
| Major Airline Customers | 2.36% | 1.59x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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APPAREL RETAILERS
The 7-Eleven audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 7-Eleven audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 4.23x |
| Lorna Jane | 0.77% | 4.20x |
| Topshop | 0.16% | 4.13x |
| Joe's Jeans | 0.18% | 3.96x |
| Uniqlo | 0.89% | 3.53x |
| Patagonia | 0.68% | 3.42x |
| Charlotte Russe | 0.83% | 3.30x |
| Armani | 1.44% | 3.21x |
| American Apparel | 1.60% | 3.03x |
| Columbia | 0.97% | 3.00x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 7-Eleven audience is Electrical Engineering.
| Content Affinity | Composition | Index |
| Electrical Engineering | 0.02% | 4.03x |
| Shipping & Logistics | 0.02% | 3.49x |
| Weather Information | 0.02% | 3.36x |
| Tahoe & Reno Tourism | 0.32% | 3.32x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.02% | 3.27x |
| Work Productivity | 0.02% | 3.17x |
| Parenting & Children's Activities | 0.02% | 2.86x |
| Aid Groups | 0.07% | 2.82x |
| Hobby Vehicles | 0.02% | 2.67x |
| Florida Naples News Cluster | 0.93% | 2.56x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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DEMOGRAPHICS
The 7-Eleven audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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