Dstillery Audiences

7-ELEVEN

Audience Size: 3.3 Million Devices

Explore the 7-Eleven Audience

Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the 7-Eleven audience.

Dstillery Crafted Audiences

INTERESTS

The 7-Eleven audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 7-Eleven audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.14% 2.85x
Florida County and Local Fair Visitors 7.30% 2.42x
Readers of Puerto Rican Content 3.65% 1.99x
Orlando Trip Planners 4.25% 1.88x
South Atlantic State Fair Visitors 4.10% 1.82x
Hard Rock Hotel & Casino Trip Planners 4.17% 1.77x
South Atlantic Voters 3.81% 1.67x
Readers of Caribbean Content 3.10% 1.63x
Florida Trip Planners 3.48% 1.61x
Orlando Magic Fans 3.35% 1.60x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 7-Eleven audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 7-Eleven audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.24% 8.00x
Everlane 0.13% 7.84x
Topshop 0.38% 7.38x
Uniqlo 1.78% 7.20x
Lorna Jane 0.49% 7.11x
Supreme 0.12% 6.75x
Intermix 0.68% 6.43x
American Apparel 2.89% 6.35x
Calvin Klein 0.42% 6.27x
Zara 2.42% 6.24x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 7-Eleven audience is Malaya.

Content Affinity Composition Index
Malaya 0.02% 3.64x
Teaching Abroad 0.02% 3.30x
Local & Travel England - Northern England 0.02% 3.09x
Nepal News 0.02% 2.97x
London Tourism & Events 0.02% 2.87x
Franchising 0.02% 2.82x
General Interest 0.02% 2.73x
Tahoe & Reno Tourism 0.50% 2.68x
Florida Naples News Cluster 1.74% 2.45x
Shipping & Logistics 0.03% 2.30x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 7-Eleven audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male