Explore the 7-Eleven Audience
Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 796.9 thousand unique devices whose actions qualify for the 7-Eleven audience.
INTERESTS
The 7-Eleven audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 7-Eleven audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.14% | 2.85x |
| Sunglasses Shoppers | 0.83% | 1.81x |
| Food Bank Researchers | 1.81% | 1.64x |
| Orlando Activities Researchers | 0.18% | 1.61x |
| Readers of Puerto Rican Content | 3.41% | 1.56x |
| Readers of Cuban Content | 2.55% | 1.52x |
| Florida County and Local Fair Visitors | 4.36% | 1.51x |
| South Atlantic State Fair Visitors | 2.88% | 1.51x |
| Readers of Caribbean Content | 4.34% | 1.50x |
| AT&T Wireless Customers | 0.05% | 1.49x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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APPAREL RETAILERS
The 7-Eleven audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 7-Eleven audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.06% | 8.02x |
| Topshop | 0.06% | 6.39x |
| Intermix | 0.16% | 6.35x |
| Uniqlo | 0.36% | 6.04x |
| Zara | 0.66% | 5.80x |
| Calvin Klein | 0.15% | 5.62x |
| Armani | 0.54% | 5.54x |
| Hugo Boss | 0.81% | 5.10x |
| Tommy Bahama | 0.69% | 5.06x |
| Club Monaco | 0.19% | 4.97x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 7-Eleven audience is Community Planning & Transportation.
| Content Affinity | Composition | Index |
| Community Planning & Transportation | 0.03% | 4.02x |
| Writing & Publishing | 0.03% | 3.97x |
| Romanian News | 0.01% | 3.97x |
| Beach Vacations | 0.02% | 3.88x |
| Internet Radio | 0.02% | 3.80x |
| Lacrosse College Athletics | 0.02% | 3.59x |
| Turkey & Iran Cluster | 0.02% | 3.58x |
| Canada Tourism Research Cluster | 0.02% | 3.52x |
| Grocery & Food Service | 0.02% | 3.40x |
| Tahoe & Reno Tourism | 0.27% | 3.34x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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DEMOGRAPHICS
The 7-Eleven audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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