Explore the 7-Eleven Audience
Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the 7-Eleven audience.
INTERESTS
The 7-Eleven audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 7-Eleven audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 0.04% | 3.65x |
| T-Mobile Customers | 0.14% | 2.85x |
| Burger Enthusiast | 0.09% | 2.22x |
| Remdesivir Information Researchers | 0.03% | 1.97x |
| South Atlantic State Fair Visitors | 5.52% | 1.94x |
| Retirement Planning Amid Covid-19 | 0.05% | 1.92x |
| South West State Fair Visitors | 5.08% | 1.84x |
| Food Bank Researchers | 1.33% | 1.83x |
| Amazon Prime Movie Subscribers | 0.02% | 1.80x |
| Hard Rock Hotel & Casino Trip Planners | 4.70% | 1.78x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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APPAREL RETAILERS
The 7-Eleven audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 7-Eleven audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.12% | 7.25x |
| Everlane | 0.06% | 6.64x |
| Topshop | 0.17% | 6.62x |
| Lorna Jane | 0.28% | 6.57x |
| Uniqlo | 0.94% | 6.27x |
| Patagonia | 0.64% | 5.89x |
| Intermix | 0.37% | 5.64x |
| Supreme | 0.06% | 5.57x |
| American Apparel | 1.65% | 5.48x |
| Charlotte Russe | 0.42% | 5.45x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 7-Eleven audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).
| Content Affinity | Composition | Index |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.08% | 4.11x |
| Greece Cluster | 0.04% | 3.19x |
| Malaya | 0.02% | 2.87x |
| Franchising | 0.02% | 2.82x |
| Consumer Rewards | 0.02% | 2.79x |
| Colorado Snow | 0.23% | 2.74x |
| Scuba Diving | 0.02% | 2.72x |
| Tahoe & Reno Tourism | 0.64% | 2.69x |
| Texas News Cluster | 1.96% | 2.65x |
| Cub & Girl Scouts | 0.10% | 2.60x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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DEMOGRAPHICS
The 7-Eleven audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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