Explore the 7-Eleven Audience
Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the 7-Eleven audience.
INTERESTS
The 7-Eleven audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 7-Eleven audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 4.55% | 1.95x |
| Los Angeles Trip Planners | 3.88% | 1.74x |
| Men's Suit Shoppers | 3.39% | 1.68x |
| California Skiers and Snowboarders | 3.32% | 1.66x |
| South West State Fair Visitors | 4.20% | 1.64x |
| California Trip Planners | 3.26% | 1.62x |
| Readers of El Salvadoran Content | 3.24% | 1.61x |
| San Diego Trip Planners | 3.75% | 1.60x |
| Readers of Honduran Content | 3.13% | 1.60x |
| Santa Monica Trip Planners | 3.56% | 1.59x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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APPAREL RETAILERS
The 7-Eleven audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 7-Eleven audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.34% | 7.16x |
| Lorna Jane | 0.67% | 6.85x |
| Topshop | 0.58% | 6.77x |
| Uniqlo | 2.19% | 6.73x |
| Supreme | 0.15% | 6.61x |
| American Apparel | 3.60% | 6.02x |
| Zara | 2.81% | 5.91x |
| Calvin Klein | 0.50% | 5.83x |
| Everlane | 0.14% | 5.75x |
| Saint Laurent Paris | 0.94% | 5.73x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 7-Eleven audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.04% | 2.54x |
| Franco-African Cluster | 0.03% | 2.37x |
| Professional Audio Visual | 0.05% | 2.34x |
| Southern California Tourism | 0.40% | 2.21x |
| Spanish Lifestyle & Health | 0.13% | 2.18x |
| Southern California Cluster | 0.07% | 2.17x |
| San Diego Cluster | 1.92% | 2.17x |
| Texas News Cluster | 1.27% | 2.05x |
| Apartment & Community Real Estate Researchers | 0.03% | 2.02x |
| Turkey & Iran Cluster | 0.04% | 2.01x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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DEMOGRAPHICS
The 7-Eleven audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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