Dstillery Audiences

7-ELEVEN

Audience Size: 1.2 Million Devices

Explore the 7-Eleven Audience

Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the 7-Eleven audience.

Dstillery Crafted Audiences

INTERESTS

The 7-Eleven audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 7-Eleven audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.14% 2.85x
Food Bank Researchers 1.46% 2.07x
Readers of Cuban Content 3.44% 1.87x
Sunglasses Shoppers 0.83% 1.81x
Fort Lauderdale Trip Planners 3.84% 1.80x
Latin TV Enthusiasts 5.62% 1.79x
Miami Trip Planners 3.15% 1.79x
Readers of Puerto Rican Content 3.82% 1.78x
Readers of Honduran Content 5.01% 1.72x
Readers of Argentinian Content 5.12% 1.72x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 7-Eleven audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 7-Eleven audience is Topshop.

Location Composition Index
Topshop 0.10% 6.80x
Lorna Jane 0.48% 6.28x
Joe's Jeans 0.11% 5.83x
Charlotte Russe 0.59% 5.20x
Uniqlo 0.57% 5.13x
Armani 1.07% 5.04x
Columbia 0.64% 4.71x
American Apparel 1.16% 4.62x
REI 1.25% 4.52x
Saint Laurent Paris 0.24% 4.48x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 7-Eleven audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 0.04% 5.69x
Greece Cluster 0.04% 4.59x
Bulgaria Cluster 0.04% 3.96x
Beach Vacations 0.02% 3.88x
Philanthropy - Charities & Fundraising 0.04% 3.78x
Romanian News 0.02% 3.54x
US Soccer 0.03% 3.31x
English as a Second Language 0.02% 3.26x
Home Furnishings 0.04% 3.21x
Utah Cluster 1.25% 2.96x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 7-Eleven audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male