Dstillery Audiences

7-ELEVEN

Audience Size: 1.1 Million Devices

Explore the 7-Eleven Audience

Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the 7-Eleven audience.

Dstillery Crafted Audiences

INTERESTS

The 7-Eleven audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 7-Eleven audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.14% 2.85x
South Atlantic State Fair Visitors 4.74% 1.74x
Readers of Puerto Rican Content 3.33% 1.73x
Oregon Trip Planners 3.35% 1.71x
Food Bank Researchers 1.30% 1.65x
Real Estate Decision Makers 2.53% 1.61x
Florida County and Local Fair Visitors 5.08% 1.61x
South West State Fair Visitors 4.06% 1.60x
Restaurant Menu Researchers 2.61% 1.57x
Orlando Magic Fans 3.54% 1.57x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 7-Eleven audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 7-Eleven audience is Topshop.

Location Composition Index
Topshop 0.03% 7.07x
Patagonia 0.38% 7.05x
Lorna Jane 0.13% 6.94x
Saint Laurent Paris 0.08% 6.17x
Armani 0.35% 6.10x
Joe's Jeans 0.03% 6.04x
Uniqlo 0.19% 5.89x
American Apparel 0.64% 5.85x
Hugo Boss 0.60% 5.34x
Free People 0.68% 5.32x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 7-Eleven audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.05% 4.41x
Sports - Golf, Hunting, Fishing 0.05% 4.24x
Higher-End Fashion Brands 0.02% 3.75x
Memes & Comedy 0.02% 3.41x
Scuba Diving 0.02% 3.32x
Virginia Athletics 0.04% 3.31x
Brazil & Portugal News 0.16% 3.14x
Texas News Cluster 1.77% 2.88x
Meeting Planning & Hotels 0.04% 2.86x
Franchising 0.02% 2.82x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 7-Eleven audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male