Dstillery Audiences

7-ELEVEN

Audience Size: 4.1 Million Devices

Explore the 7-Eleven Audience

Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the 7-Eleven audience.

Dstillery Crafted Audiences

INTERESTS

The 7-Eleven audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 7-Eleven audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.88% 2.08x
Los Angeles Trip Planners 2.72% 1.75x
Santa Monica Trip Planners 2.58% 1.71x
California Skiers and Snowboarders 2.28% 1.66x
California Trip Planners 2.26% 1.64x
Men's Suit Shoppers 2.03% 1.63x
Readers of El Salvadoran Content 2.21% 1.60x
Readers of Guatemalan Content 2.20% 1.52x
Los Angeles Activities Researchers 1.84% 1.52x
San Diego Trip Planners 2.22% 1.51x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 7-Eleven audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 7-Eleven audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.48% 8.13x
Everlane 0.07% 7.91x
Zara 1.74% 6.99x
Uniqlo 0.81% 6.84x
Saint Laurent Paris 0.55% 6.43x
Club Monaco 0.68% 6.09x
Levi Strauss 0.64% 6.04x
Intermix 0.47% 5.90x
Forever 21 2.35% 5.89x
American Apparel 1.73% 5.84x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 7-Eleven audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.07% 2.55x
Southern California Tourism 0.67% 2.52x
Southern California Cluster 0.18% 2.51x
Local & Travel England - Northern England 0.01% 2.29x
Franco-African Cluster 0.03% 2.24x
Home Décor, Furniture, & Decorating 0.00% 2.19x
Los Angeles Tourism 1.20% 2.18x
French Education 0.01% 2.14x
Los Angeles News 1.93% 2.07x
Survey Websites 0.01% 2.05x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 7-Eleven audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male