Dstillery Audiences

7-ELEVEN

Audience Size: 5.1 Million Devices

Explore the 7-Eleven Audience

Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the 7-Eleven audience.

Dstillery Crafted Audiences

INTERESTS

The 7-Eleven audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 7-Eleven audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.02% 1.55x
Readers of El Salvadoran Content 2.92% 1.51x
Readers of Honduran Content 2.70% 1.49x
Readers of Mexican Content 2.79% 1.47x
Readers of Guatemalan Content 2.68% 1.47x
South West State Fair Visitors 3.78% 1.45x
Readers of Belizean Content 2.82% 1.45x
Readers of South American Content 2.87% 1.43x
Readers of Caribbean Content 2.85% 1.41x
Colombia Trip Planners 2.92% 1.38x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 7-Eleven audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 7-Eleven audience is Uniqlo.

Location Composition Index
Uniqlo 1.90% 6.67x
Lorna Jane 0.55% 6.47x
Topshop 0.54% 6.45x
Supreme 0.16% 6.30x
Joe's Jeans 0.34% 6.05x
Everlane 0.13% 5.99x
Zara 2.51% 5.77x
American Apparel 3.39% 5.77x
Saint Laurent Paris 0.86% 5.53x
Intermix 0.88% 5.51x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 7-Eleven audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.42% 1.78x
San Diego Cluster 1.56% 1.76x
Brazil & Portugal News 0.10% 1.75x
Gossip & Entertainment 0.43% 1.73x
Los Angeles News 3.28% 1.71x
Texas News Cluster 1.09% 1.69x
Florida Naples News Cluster 0.88% 1.69x
Southern California Cluster 0.08% 1.68x
Latin American Spanish Language News 0.38% 1.68x
Teaching Abroad 0.02% 1.64x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 7-Eleven audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male