Explore the 7-Eleven Audience
Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the 7-Eleven audience.
INTERESTS
The 7-Eleven audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 7-Eleven audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.14% | 2.85x |
| Food Bank Researchers | 1.46% | 2.07x |
| Readers of Cuban Content | 3.44% | 1.87x |
| Sunglasses Shoppers | 0.83% | 1.81x |
| Fort Lauderdale Trip Planners | 3.84% | 1.80x |
| Latin TV Enthusiasts | 5.62% | 1.79x |
| Miami Trip Planners | 3.15% | 1.79x |
| Readers of Puerto Rican Content | 3.82% | 1.78x |
| Readers of Honduran Content | 5.01% | 1.72x |
| Readers of Argentinian Content | 5.12% | 1.72x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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APPAREL RETAILERS
The 7-Eleven audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 7-Eleven audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.10% | 6.80x |
| Lorna Jane | 0.48% | 6.28x |
| Joe's Jeans | 0.11% | 5.83x |
| Charlotte Russe | 0.59% | 5.20x |
| Uniqlo | 0.57% | 5.13x |
| Armani | 1.07% | 5.04x |
| Columbia | 0.64% | 4.71x |
| American Apparel | 1.16% | 4.62x |
| REI | 1.25% | 4.52x |
| Saint Laurent Paris | 0.24% | 4.48x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 7-Eleven audience is Writing & Publishing.
| Content Affinity | Composition | Index |
| Writing & Publishing | 0.04% | 5.69x |
| Greece Cluster | 0.04% | 4.59x |
| Bulgaria Cluster | 0.04% | 3.96x |
| Beach Vacations | 0.02% | 3.88x |
| Philanthropy - Charities & Fundraising | 0.04% | 3.78x |
| Romanian News | 0.02% | 3.54x |
| US Soccer | 0.03% | 3.31x |
| English as a Second Language | 0.02% | 3.26x |
| Home Furnishings | 0.04% | 3.21x |
| Utah Cluster | 1.25% | 2.96x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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DEMOGRAPHICS
The 7-Eleven audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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