Dstillery Audiences

7-ELEVEN

Audience Size: 5.8 Million Devices

Explore the 7-Eleven Audience

Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the 7-Eleven audience.

Dstillery Crafted Audiences

INTERESTS

The 7-Eleven audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 7-Eleven audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.79% 1.68x
Readers of Guatemalan Content 2.02% 1.61x
Readers of Honduran Content 2.19% 1.61x
Readers of El Salvadoran Content 2.07% 1.61x
Readers of Mexican Content 2.24% 1.56x
Readers of Belizean Content 2.14% 1.54x
Readers of South American Content 2.12% 1.48x
Readers of Caribbean Content 1.98% 1.45x
Readers of Nicaraguan Content 1.73% 1.45x
Colombia Trip Planners 2.18% 1.44x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 7-Eleven audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 7-Eleven audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.62% 7.33x
Everlane 0.11% 7.11x
Uniqlo 1.31% 6.72x
Zara 2.49% 6.42x
Topshop 0.19% 6.27x
Levi Strauss 0.99% 6.19x
Saint Laurent Paris 0.76% 5.79x
Intermix 0.72% 5.69x
Forever 21 4.35% 5.54x
Club Monaco 0.83% 5.52x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 7-Eleven audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.01% 2.45x
Los Angeles Cluster 0.06% 2.06x
Franco-African Cluster 0.03% 1.96x
Online Learning 0.02% 1.95x
Southern California Tourism 0.55% 1.88x
Southern California Cluster 0.13% 1.87x
Local & Travel England - East Midlands 0.02% 1.79x
Los Angeles News 2.61% 1.78x
Apartment & Community Real Estate Researchers 0.04% 1.72x
Gossip & Entertainment 0.34% 1.71x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 7-Eleven audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male