Dstillery Audiences

7-ELEVEN

Audience Size: 3.9 Million Devices

Explore the 7-Eleven Audience

Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the 7-Eleven audience.

Dstillery Crafted Audiences

INTERESTS

The 7-Eleven audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 7-Eleven audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.54% 1.68x
California Skiers and Snowboarders 3.79% 1.61x
Readers of Honduran Content 3.64% 1.60x
Readers of El Salvadoran Content 3.63% 1.58x
Readers of Puerto Rican Content 3.17% 1.58x
South West State Fair Visitors 4.69% 1.57x
Men's Suit Shoppers 3.50% 1.56x
Readers of South American Content 3.12% 1.56x
Readers of Hispanic Content 2.94% 1.55x
South Atlantic State Fair Visitors 3.20% 1.55x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 7-Eleven audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 7-Eleven audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.32% 7.80x
Topshop 0.53% 7.49x
Uniqlo 2.22% 7.34x
Everlane 0.16% 7.27x
Lorna Jane 0.66% 7.24x
Supreme 0.15% 7.13x
American Apparel 3.54% 6.66x
Intermix 0.89% 6.58x
Zara 2.93% 6.40x
Calvin Klein 0.51% 6.25x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 7-Eleven audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 2.99x
Southern California Tourism 0.32% 2.87x
General Interest 0.02% 2.86x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 2.38x
San Diego Cluster 1.63% 2.28x
Sports - Golf, Hunting, Fishing 0.03% 2.27x
Drawing & Animation 0.01% 2.20x
Vietnam Cluster 0.04% 2.08x
Action Sports 0.12% 2.04x
Russia Cluster 0.05% 2.04x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 7-Eleven audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male