Dstillery Audiences

7-ELEVEN

Audience Size: 4.5 Million Devices

Explore the 7-Eleven Audience

Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the 7-Eleven audience.

Dstillery Crafted Audiences

INTERESTS

The 7-Eleven audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 7-Eleven audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.65% 1.77x
Readers of Honduran Content 3.04% 1.64x
Readers of South American Content 3.33% 1.64x
Readers of Mexican Content 3.41% 1.64x
Readers of El Salvadoran Content 3.24% 1.63x
Men's Suit Shoppers 3.58% 1.62x
Readers of Puerto Rican Content 3.31% 1.61x
California Skiers and Snowboarders 3.73% 1.61x
Colombia Trip Planners 3.31% 1.60x
Readers of Caribbean Content 3.15% 1.59x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 7-Eleven audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 7-Eleven audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.37% 7.64x
Supreme 0.16% 7.30x
Topshop 0.60% 7.22x
Lorna Jane 0.76% 7.11x
Uniqlo 2.40% 7.09x
Everlane 0.16% 6.51x
American Apparel 3.75% 6.46x
Zara 3.10% 6.13x
Calvin Klein 0.54% 6.07x
Intermix 0.97% 6.03x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 7-Eleven audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.01% 6.56x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.62x
Los Angeles Cluster 0.05% 2.56x
Vietnam Cluster 0.07% 2.47x
Southern California Tourism 0.39% 2.26x
Apartment & Community Real Estate Researchers 0.03% 2.24x
San Diego Cluster 1.71% 2.03x
LGBTQ Advocacy 1.14% 1.98x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 1.96x
Los Angeles News 3.43% 1.93x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 7-Eleven audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male