Dstillery Audiences

7-ELEVEN

Audience Size: 5.4 Million Devices

Explore the 7-Eleven Audience

Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the 7-Eleven audience.

Dstillery Crafted Audiences

INTERESTS

The 7-Eleven audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 7-Eleven audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.57% 1.60x
Readers of El Salvadoran Content 1.86% 1.55x
Readers of Guatemalan Content 1.89% 1.53x
Readers of South American Content 2.11% 1.52x
Readers of Belizean Content 1.92% 1.52x
Readers of Honduran Content 4.06% 1.52x
Readers of Dominican Republic Content 1.85% 1.51x
Readers of Mexican Content 2.02% 1.51x
Readers of Nicaraguan Content 1.63% 1.49x
Colombia Trip Planners 2.06% 1.49x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 7-Eleven audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 7-Eleven audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.63% 7.72x
Uniqlo 1.15% 7.20x
Zara 2.29% 7.02x
Saint Laurent Paris 0.71% 6.53x
Levi Strauss 0.87% 6.49x
Intermix 0.63% 6.14x
Forever 21 3.58% 6.04x
American Apparel 2.42% 5.90x
Express 2.06% 5.84x
Calvin Klein 0.66% 5.78x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 7-Eleven audience is Los Angeles News.

Content Affinity Composition Index
Los Angeles News 1.92% 1.69x
Colorado News 1.76% 1.35x
Florida Local News Cluster 1.84% 1.32x
Hip-Hop Enthusiast 2.84% 1.30x
Florida Jacksonville & Orlando Cluster 1.57% 1.29x
South Florida Cluster 1.57% 1.22x
African American Celebrity Gossip 3.90% 1.18x
Career Cluster A 3.34% 1.15x
Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) 2.76% 1.07x
Small Business Resources 2.34% 1.07x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 7-Eleven audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male