Explore the 7-Eleven Audience
Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the 7-Eleven audience.
INTERESTS
The 7-Eleven audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 7-Eleven audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 4.54% | 1.68x |
| California Skiers and Snowboarders | 3.79% | 1.61x |
| Readers of Honduran Content | 3.64% | 1.60x |
| Readers of El Salvadoran Content | 3.63% | 1.58x |
| Readers of Puerto Rican Content | 3.17% | 1.58x |
| South West State Fair Visitors | 4.69% | 1.57x |
| Men's Suit Shoppers | 3.50% | 1.56x |
| Readers of South American Content | 3.12% | 1.56x |
| Readers of Hispanic Content | 2.94% | 1.55x |
| South Atlantic State Fair Visitors | 3.20% | 1.55x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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APPAREL RETAILERS
The 7-Eleven audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 7-Eleven audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.32% | 7.80x |
| Topshop | 0.53% | 7.49x |
| Uniqlo | 2.22% | 7.34x |
| Everlane | 0.16% | 7.27x |
| Lorna Jane | 0.66% | 7.24x |
| Supreme | 0.15% | 7.13x |
| American Apparel | 3.54% | 6.66x |
| Intermix | 0.89% | 6.58x |
| Zara | 2.93% | 6.40x |
| Calvin Klein | 0.51% | 6.25x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 7-Eleven audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.06% | 2.99x |
| Southern California Tourism | 0.32% | 2.87x |
| General Interest | 0.02% | 2.86x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.01% | 2.38x |
| San Diego Cluster | 1.63% | 2.28x |
| Sports - Golf, Hunting, Fishing | 0.03% | 2.27x |
| Drawing & Animation | 0.01% | 2.20x |
| Vietnam Cluster | 0.04% | 2.08x |
| Action Sports | 0.12% | 2.04x |
| Russia Cluster | 0.05% | 2.04x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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DEMOGRAPHICS
The 7-Eleven audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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