Dstillery Audiences

7-ELEVEN

Audience Size: 5.3 Million Devices

Explore the 7-Eleven Audience

Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the 7-Eleven audience.

Dstillery Crafted Audiences

INTERESTS

The 7-Eleven audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the 7-Eleven audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 3.14% 1.55x
Readers of Honduran Content 2.07% 1.50x
Readers of El Salvadoran Content 2.03% 1.48x
Readers of Guatemalan Content 1.99% 1.47x
Readers of Dominican Republic Content 1.97% 1.42x
Readers of Mexican Content 2.32% 1.41x
Colombia Trip Planners 2.28% 1.41x
Readers of Caribbean Content 2.42% 1.40x
Readers of Belizean Content 1.97% 1.38x
Readers of South American Content 2.31% 1.36x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The 7-Eleven audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the 7-Eleven audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.51% 6.72x
Uniqlo 1.63% 6.70x
Topshop 0.40% 6.69x
Everlane 0.12% 6.55x
Zara 2.44% 5.91x
Bonobos 1.21% 5.65x
American Apparel 3.24% 5.63x
Joe's Jeans 0.37% 5.62x
Supreme 0.16% 5.61x
Hugo Boss 2.79% 5.49x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the 7-Eleven audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.03% 1.90x
Italy Cluster 0.02% 1.75x
San Diego Cluster 1.67% 1.65x
Los Angeles News 3.11% 1.60x
Texas News Cluster 1.15% 1.60x
Florida Naples News Cluster 0.95% 1.57x
Consumer Rewards 0.04% 1.56x
Los Angeles Cluster 0.04% 1.56x
Tahoe & Reno Tourism 0.35% 1.55x
Niche Dating Websites 0.40% 1.55x
Composition Percentage: The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The 7-Eleven audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male