Explore the 7-Eleven Audience
Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the 7-Eleven audience.
INTERESTS
The 7-Eleven audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 7-Eleven audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 2.57% | 1.60x |
| Readers of El Salvadoran Content | 1.86% | 1.55x |
| Readers of Guatemalan Content | 1.89% | 1.53x |
| Readers of South American Content | 2.11% | 1.52x |
| Readers of Belizean Content | 1.92% | 1.52x |
| Readers of Honduran Content | 4.06% | 1.52x |
| Readers of Dominican Republic Content | 1.85% | 1.51x |
| Readers of Mexican Content | 2.02% | 1.51x |
| Readers of Nicaraguan Content | 1.63% | 1.49x |
| Colombia Trip Planners | 2.06% | 1.49x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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APPAREL RETAILERS
The 7-Eleven audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 7-Eleven audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.63% | 7.72x |
| Uniqlo | 1.15% | 7.20x |
| Zara | 2.29% | 7.02x |
| Saint Laurent Paris | 0.71% | 6.53x |
| Levi Strauss | 0.87% | 6.49x |
| Intermix | 0.63% | 6.14x |
| Forever 21 | 3.58% | 6.04x |
| American Apparel | 2.42% | 5.90x |
| Express | 2.06% | 5.84x |
| Calvin Klein | 0.66% | 5.78x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 7-Eleven audience is Los Angeles News.
| Content Affinity | Composition | Index |
| Los Angeles News | 1.92% | 1.69x |
| Colorado News | 1.76% | 1.35x |
| Florida Local News Cluster | 1.84% | 1.32x |
| Hip-Hop Enthusiast | 2.84% | 1.30x |
| Florida Jacksonville & Orlando Cluster | 1.57% | 1.29x |
| South Florida Cluster | 1.57% | 1.22x |
| African American Celebrity Gossip | 3.90% | 1.18x |
| Career Cluster A | 3.34% | 1.15x |
| Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) | 2.76% | 1.07x |
| Small Business Resources | 2.34% | 1.07x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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DEMOGRAPHICS
The 7-Eleven audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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