Explore the 7-Eleven Audience
Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the 7-Eleven audience.
INTERESTS
The 7-Eleven audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 7-Eleven audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 4.02% | 1.55x |
| Readers of El Salvadoran Content | 2.92% | 1.51x |
| Readers of Honduran Content | 2.70% | 1.49x |
| Readers of Mexican Content | 2.79% | 1.47x |
| Readers of Guatemalan Content | 2.68% | 1.47x |
| South West State Fair Visitors | 3.78% | 1.45x |
| Readers of Belizean Content | 2.82% | 1.45x |
| Readers of South American Content | 2.87% | 1.43x |
| Readers of Caribbean Content | 2.85% | 1.41x |
| Colombia Trip Planners | 2.92% | 1.38x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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APPAREL RETAILERS
The 7-Eleven audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 7-Eleven audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.90% | 6.67x |
| Lorna Jane | 0.55% | 6.47x |
| Topshop | 0.54% | 6.45x |
| Supreme | 0.16% | 6.30x |
| Joe's Jeans | 0.34% | 6.05x |
| Everlane | 0.13% | 5.99x |
| Zara | 2.51% | 5.77x |
| American Apparel | 3.39% | 5.77x |
| Saint Laurent Paris | 0.86% | 5.53x |
| Intermix | 0.88% | 5.51x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 7-Eleven audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.42% | 1.78x |
| San Diego Cluster | 1.56% | 1.76x |
| Brazil & Portugal News | 0.10% | 1.75x |
| Gossip & Entertainment | 0.43% | 1.73x |
| Los Angeles News | 3.28% | 1.71x |
| Texas News Cluster | 1.09% | 1.69x |
| Florida Naples News Cluster | 0.88% | 1.69x |
| Southern California Cluster | 0.08% | 1.68x |
| Latin American Spanish Language News | 0.38% | 1.68x |
| Teaching Abroad | 0.02% | 1.64x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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DEMOGRAPHICS
The 7-Eleven audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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