Explore the 7-Eleven Audience
Below you'll find more information about the 7-Eleven audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the 7-Eleven audience.
INTERESTS
The 7-Eleven audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the 7-Eleven audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 4.65% | 1.77x |
| Readers of Honduran Content | 3.04% | 1.64x |
| Readers of South American Content | 3.33% | 1.64x |
| Readers of Mexican Content | 3.41% | 1.64x |
| Readers of El Salvadoran Content | 3.24% | 1.63x |
| Men's Suit Shoppers | 3.58% | 1.62x |
| Readers of Puerto Rican Content | 3.31% | 1.61x |
| California Skiers and Snowboarders | 3.73% | 1.61x |
| Colombia Trip Planners | 3.31% | 1.60x |
| Readers of Caribbean Content | 3.15% | 1.59x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Interest attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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APPAREL RETAILERS
The 7-Eleven audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the 7-Eleven audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.37% | 7.64x |
| Supreme | 0.16% | 7.30x |
| Topshop | 0.60% | 7.22x |
| Lorna Jane | 0.76% | 7.11x |
| Uniqlo | 2.40% | 7.09x |
| Everlane | 0.16% | 6.51x |
| American Apparel | 3.75% | 6.46x |
| Zara | 3.10% | 6.13x |
| Calvin Klein | 0.54% | 6.07x |
| Intermix | 0.97% | 6.03x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Location attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the 7-Eleven audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.01% | 6.56x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.62x |
| Los Angeles Cluster | 0.05% | 2.56x |
| Vietnam Cluster | 0.07% | 2.47x |
| Southern California Tourism | 0.39% | 2.26x |
| Apartment & Community Real Estate Researchers | 0.03% | 2.24x |
| San Diego Cluster | 1.71% | 2.03x |
| LGBTQ Advocacy | 1.14% | 1.98x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 1.96x |
| Los Angeles News | 3.43% | 1.93x |
Composition Percentage:
The overlap percentage between the 7-Eleven audience and the Content Affinity attribute.
Index: A comparison of the 7-Eleven audience to the internet population.
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DEMOGRAPHICS
The 7-Eleven audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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