Explore the A Pea In The Pod Audience
Below you'll find more information about the A Pea In The Pod audience, broken down in different categories based on their digital and physical behaviors. These are 127.2 thousand unique devices whose actions qualify for the A Pea In The Pod audience.
INTERESTS
The A Pea In The Pod audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the A Pea In The Pod audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 7.53% | 2.84x |
| Online Grocery Shoppers | 7.16% | 2.72x |
| Readers of Dominican Republic Content | 4.78% | 2.64x |
| New York City Events Researchers | 6.61% | 2.60x |
| New York Trip Planners | 6.43% | 2.50x |
| Miami Trip Planners | 6.15% | 2.48x |
| Readers of Puerto Rican Content | 5.14% | 2.45x |
| Miami Heat Fans | 4.66% | 2.39x |
| Real Estate Decision Makers | 5.88% | 2.34x |
| E-cycling Enthusiasts | 6.24% | 2.34x |
Composition Percentage:
The overlap percentage between the A Pea In The Pod audience and the Interest attribute.
Index: A comparison of the A Pea In The Pod audience to the internet population.
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APPAREL RETAILERS
The A Pea In The Pod audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the A Pea In The Pod audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 3.94% | 82.36x |
| Topshop | 6.54% | 81.64x |
| Armani | 29.46% | 62.37x |
| Calvin Klein | 5.08% | 58.51x |
| Saint Laurent Paris | 9.37% | 54.64x |
| Lorna Jane | 5.12% | 48.35x |
| Madewell | 22.47% | 47.93x |
| Club Monaco | 10.98% | 46.68x |
| Hugo Boss | 34.02% | 46.64x |
| Everlane | 0.98% | 40.60x |
Composition Percentage:
The overlap percentage between the A Pea In The Pod audience and the Location attribute.
Index: A comparison of the A Pea In The Pod audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the A Pea In The Pod audience is As Seen On TV Products.
| Content Affinity | Composition | Index |
| As Seen On TV Products | 0.23% | 7.49x |
| Institutional Investing | 0.37% | 6.53x |
| New York City Education & News Cluster | 1.93% | 5.54x |
| Art News & Products | 0.37% | 5.50x |
| Work Productivity | 0.46% | 5.46x |
| Community Planning & Transportation | 0.20% | 5.41x |
| NYC Tourist Attractions | 2.66% | 5.07x |
| Brazil & Portugal News | 0.28% | 4.68x |
| New York City Real Estate Research Cluster | 1.84% | 4.44x |
| Broadway Information | 1.38% | 4.27x |
Composition Percentage:
The overlap percentage between the A Pea In The Pod audience and the Content Affinity attribute.
Index: A comparison of the A Pea In The Pod audience to the internet population.
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DEMOGRAPHICS
The A Pea In The Pod audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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