Explore the A Pea In The Pod Audience
Below you'll find more information about the A Pea In The Pod audience, broken down in different categories based on their digital and physical behaviors. These are 37.7 thousand unique devices whose actions qualify for the A Pea In The Pod audience.
INTERESTS
The A Pea In The Pod audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the A Pea In The Pod audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 4.80% | 3.26x |
| Online Grocery Shoppers | 9.07% | 3.19x |
| Venture Capitalists | 3.54% | 3.16x |
| Broadway Fans | 3.30% | 3.09x |
| Real Estate Decision Makers | 7.81% | 3.06x |
| Restaurant Menu Researchers | 3.78% | 3.03x |
| Readers of Bengali Content | 2.22% | 2.93x |
| Miami Trip Planners | 3.60% | 2.88x |
| Executive Travelers | 3.42% | 2.87x |
| New York Mets Fans | 3.30% | 2.87x |
Composition Percentage:
The overlap percentage between the A Pea In The Pod audience and the Interest attribute.
Index: A comparison of the A Pea In The Pod audience to the internet population.
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APPAREL RETAILERS
The A Pea In The Pod audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the A Pea In The Pod audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 29.22% | 77.34x |
| Armani | 11.18% | 76.79x |
| Hollister | 6.80% | 51.14x |
| H&M | 14.35% | 49.72x |
| Abercrombie & Fitch | 8.18% | 46.45x |
| Express | 8.37% | 41.21x |
| Hugo Boss | 6.64% | 39.22x |
| Michael Kors | 5.90% | 39.04x |
| Zara | 7.25% | 38.35x |
| Forever 21 | 9.14% | 30.01x |
Composition Percentage:
The overlap percentage between the A Pea In The Pod audience and the Location attribute.
Index: A comparison of the A Pea In The Pod audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the A Pea In The Pod audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 3.12% | 9.30x |
| New York City Education & News Cluster | 3.78% | 8.28x |
| NYC Tourist Attractions | 4.14% | 6.51x |
| New York City Family & Activity Cluster | 2.52% | 4.89x |
| LGBTQ Advocacy | 1.50% | 3.35x |
| Fashion Cluster | 1.68% | 3.27x |
| Austin Cluster | 1.38% | 3.21x |
| Legal Information Research Cluster | 1.38% | 2.91x |
| New Jersey News Cluster | 3.42% | 2.75x |
| Business News & Information Readers | 0.96% | 2.73x |
Composition Percentage:
The overlap percentage between the A Pea In The Pod audience and the Content Affinity attribute.
Index: A comparison of the A Pea In The Pod audience to the internet population.
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DEMOGRAPHICS
The A Pea In The Pod audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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