Dstillery Audiences

AAA

Audience Size: 1.5 Million Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 3.86% 1.87x
Country Music Festivals Enthusiasts 4.21% 1.64x
Detroit Pistons Fans 3.26% 1.63x
Detroit Trip Planners 3.41% 1.62x
Detroit Tigers Fans 3.32% 1.62x
Michigan Wolverines Fans 3.24% 1.58x
Detroit Lions Fans 3.31% 1.54x
Online Payroll Services Users 3.50% 1.49x
Detroit Red Wings Fans 2.85% 1.47x
Santa Cruz Trip Planners 3.34% 1.46x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.36% 7.43x
Lorna Jane 0.66% 6.17x
Talbots 4.83% 6.10x
Mens Wearhouse 10.19% 5.92x
Jos A. Bank Clothiers 5.69% 5.72x
REI 1.77% 5.71x
Topshop 0.47% 5.69x
Brooks Brothers 3.65% 5.67x
LL Bean 0.75% 5.59x
Abercrombie & Fitch 1.97% 5.57x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is General Interest.

Content Affinity Composition Index
General Interest 0.03% 4.21x
Active Lifestyle Enthusiasts 0.02% 3.96x
Mining & Natural Resources 0.03% 3.92x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 3.82x
Bulgaria Cluster 0.03% 3.67x
Texas Off-Roading 0.02% 3.19x
French Education 0.02% 2.94x
Franchising 0.04% 2.92x
Scotland Travel 0.03% 2.85x
Upstate New York State Athletics 0.03% 2.70x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female