Dstillery Audiences

AAA

Audience Size: 1.1 Million Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.75x
Midwestern Voters 1.93% 1.75x
Tahoe Skiers and Snowboarders 2.15% 1.58x
Detroit Trip Planners 1.67% 1.58x
Country Music Festivals Enthusiasts 2.46% 1.54x
Santa Cruz Trip Planners 2.41% 1.53x
Detroit Tigers Fans 1.35% 1.46x
San Francisco Giants Fans 1.43% 1.43x
Water Park Visitors 2.17% 1.43x
Pittsburgh Penguins Fans 1.33% 1.42x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.51% 8.65x
Express Outlets 0.42% 7.68x
Chicos 4.20% 7.55x
Gymboree 3.05% 7.45x
Brooks Brothers 3.71% 7.21x
Forever 21 3.83% 7.14x
Dressbarn 3.94% 7.12x
Abercrombie & Fitch 2.90% 6.96x
Jos A. Bank Clothiers 3.48% 6.94x
Hollister 1.77% 6.93x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.03% 3.88x
Tahoe & Reno Tourism 0.55% 2.76x
Cars, Travel & Food 0.07% 2.42x
Detroit News 1.70% 2.38x
South Dakota Cluster 0.49% 2.34x
Los Angeles Cluster 0.07% 2.26x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 2.20x
Scientology 0.02% 2.16x
Mexico Travel 0.08% 2.08x
Northern California Cluster 1.07% 2.06x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male