Dstillery Audiences

AAA

Audience Size: 60.9 Thousand Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 60.9 thousand unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Luxury Travel Researchers.

Interest Composition Index
Luxury Travel Researchers 3.23% 3.68x
Florida County and Local Fair Visitors 9.68% 3.56x
Los Angeles Trip Planners 3.23% 3.53x
Sci-Fi Show Watchers 3.23% 3.53x
Detroit Trip Planners 3.23% 3.30x
Work Visa Researchers 3.23% 3.30x
Chile Trip Planners 4.84% 3.21x
Travel Guide and Review Readers 3.23% 3.19x
Food Allergies Researchers 3.23% 3.14x
Halloween Enthusiasts 4.84% 3.07x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Talbots.

Location Composition Index
Talbots 2.81% 5.89x
Johnston and Murphy 0.01% 5.69x
The North Face 0.71% 5.60x
Mens Wearhouse 5.43% 5.36x
Joe's Jeans 0.03% 5.32x
Patagonia 0.30% 5.32x
Jos A. Bank Clothiers 2.85% 5.26x
Coach 2.06% 5.13x
Lorna Jane 0.12% 5.10x
Eddie Bauer 1.74% 5.10x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Phone & Business Information Searchers.

Content Affinity Composition Index
Phone & Business Information Searchers 4.84% 4.42x
Insurance Cluster 0.09% 4.20x
Active Lifestyle Enthusiasts 0.02% 3.96x
Mail Order Food 0.14% 3.94x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.14% 3.86x
Cosmetics Business 0.04% 3.80x
Celebrity Gossip 0.14% 3.78x
Auto Tires & Parts Repair Researchers 0.09% 3.53x
Internet Service Provider Sites 0.14% 3.37x
Paleo & Keto Diet Enthusiasts 0.14% 3.34x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male