Dstillery Audiences

AAA

Audience Size: 611.5 Thousand Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 611.5 thousand unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.06% 2.94x
Telemedicine Content Readers 0.06% 2.89x
Detroit Trip Planners 5.92% 2.89x
Michigan County and Local Fair Visitors 8.85% 2.87x
Online Payroll Services Users 6.18% 2.77x
Social Distancing Content Readers 0.06% 2.75x
Detroit Tigers Fans 6.27% 2.52x
Midwestern Voters 6.13% 2.40x
Detroit Pistons Fans 4.84% 2.23x
Michigan Wolverines Fans 4.51% 2.09x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Talbots.

Location Composition Index
Talbots 2.86% 5.93x
Maurices 1.56% 5.71x
Joe's Jeans 0.08% 5.48x
Jos A. Bank Clothiers 3.24% 5.35x
Eddie Bauer 1.54% 5.25x
Dressbarn 2.68% 5.23x
Chicos 3.63% 5.14x
Lorna Jane 0.20% 5.13x
Lane Bryant 3.14% 5.10x
Mens Wearhouse 5.85% 5.01x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 0.15% 6.61x
Canada Shopping - Lifestyle and Mommy Blogs 0.09% 5.90x
Active Lifestyle Enthusiasts 0.02% 3.96x
Cosmetics Business 0.04% 3.80x
Cheerleading 0.09% 3.74x
Canada Tourism Research Cluster 0.15% 3.73x
Mysticism 0.06% 3.66x
Online Games 0.91% 3.52x
Canada Culture and Tourism 0.12% 3.29x
Detroit News 6.51% 3.29x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male