Dstillery Audiences

AAA

Audience Size: 1.6 Million Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.75x
Midwestern Voters 3.94% 2.07x
Detroit Trip Planners 3.48% 1.97x
Detroit Tigers Fans 3.49% 1.82x
Country Music Festivals Enthusiasts 4.40% 1.81x
Detroit Pistons Fans 3.04% 1.70x
Online Payroll Services Users 3.10% 1.67x
Detroit Lions Fans 3.08% 1.65x
Michigan Wolverines Fans 3.08% 1.64x
Detroit Red Wings Fans 2.89% 1.63x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.32% 6.08x
Talbots 4.47% 5.63x
Mens Wearhouse 9.50% 5.58x
Topshop 0.48% 5.43x
Brooks Brothers 3.27% 5.42x
Jos A. Bank Clothiers 5.21% 5.40x
REI 1.66% 5.35x
Eddie Bauer 2.69% 5.32x
Lorna Jane 0.48% 5.28x
The North Face 1.96% 5.25x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.01% 3.91x
Environmentally Friendly Cars 0.01% 3.77x
London Tourism 0.03% 3.76x
Quebec Vacation Research Cluster 0.02% 3.04x
Survey Websites 0.01% 3.02x
Drawing & Animation 0.02% 3.02x
Detroit News 3.10% 2.96x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.89x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.72x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 2.63x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male