Dstillery Audiences

AAA

Audience Size: 1.1 Million Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 6.55% 2.39x
Midwestern Voters 4.43% 2.31x
Detroit Trip Planners 3.18% 2.27x
Online Payroll Services Users 3.64% 2.22x
Essential Oils Enthusiasts 0.23% 2.15x
Wireless Headphone Researchers 0.14% 2.01x
Detroit Tigers Fans 3.51% 1.85x
Detroit Pistons Fans 3.21% 1.85x
Michigan Wolverines Fans 3.01% 1.74x
Detroit Red Wings Fans 2.71% 1.69x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Talbots.

Location Composition Index
Talbots 5.35% 3.18x
REI 1.73% 3.04x
Lorna Jane 0.55% 3.01x
Johnston and Murphy 0.01% 2.98x
The North Face 1.42% 2.79x
Mens Wearhouse 11.62% 2.75x
Joe's Jeans 0.12% 2.75x
Eddie Bauer 3.51% 2.69x
Chicos 7.78% 2.69x
Jos A. Bank Clothiers 6.15% 2.68x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.05% 4.50x
Italy Cluster 0.03% 3.94x
Police Gear 0.03% 3.71x
Fire Fighting 0.03% 3.64x
Detroit News 3.26% 3.51x
Accounting 0.09% 3.38x
African-American Hair 0.03% 3.29x
International Development & Health 0.06% 3.18x
Community Planning & Transportation 0.05% 3.15x
Cakes & Sweets 0.08% 3.15x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female