Dstillery Audiences

AAA

Audience Size: 144 Thousand Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 144 thousand unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.32% 3.31x
Detroit Trip Planners 4.86% 2.48x
Online Payroll Services Users 4.96% 2.48x
Michigan County and Local Fair Visitors 7.50% 2.45x
Midwestern Voters 6.02% 2.32x
Fantasy & Comic Fans 3.80% 2.19x
Pressure Cooking Recipe Researchers 3.48% 2.09x
Detroit Red Wings Fans 4.54% 2.07x
Country Music Festivals Enthusiasts 6.23% 2.07x
Detroit Tigers Fans 5.39% 2.06x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.03% 6.70x
Lorna Jane 0.12% 6.15x
Ann Taylor 0.59% 5.63x
Talbots 2.17% 5.61x
Eddie Bauer 1.45% 5.35x
Mens Wearhouse 4.32% 5.32x
Madewell 0.70% 5.23x
Jos A. Bank Clothiers 2.34% 5.21x
REI 0.66% 5.15x
Coach 1.75% 5.14x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 2.43% 8.08x
New England Universities 0.53% 5.10x
Minnesota Community Business Cluster 0.32% 4.87x
Insurance Cluster 0.09% 4.20x
Broadway Information 0.74% 4.07x
Pac 12 Sports 0.19% 3.98x
Active Lifestyle Enthusiasts 0.02% 3.96x
Detroit News 5.49% 3.92x
Cosmetics Business 0.04% 3.80x
Private Aviation 0.42% 3.75x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female