Dstillery Audiences

AAA

Audience Size: 1.6 Million Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.75x
Midwestern Voters 4.09% 1.92x
Country Music Festivals Enthusiasts 4.50% 1.73x
Detroit Tigers Fans 3.32% 1.60x
Ohio County and Local Fair Visitors 3.54% 1.52x
Detroit Trip Planners 3.50% 1.52x
Michigan Wolverines Fans 3.11% 1.46x
Detroit Lions Fans 2.98% 1.44x
Detroit Pistons Fans 2.94% 1.44x
Work Comes First Travelers 0.02% 1.38x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Talbots.

Location Composition Index
Talbots 4.28% 5.74x
Mens Wearhouse 9.16% 5.56x
Jos A. Bank Clothiers 4.98% 5.52x
Brooks Brothers 3.17% 5.51x
Eddie Bauer 2.35% 5.51x
Topshop 0.38% 5.29x
Chicos 4.98% 5.28x
Joe's Jeans 0.33% 5.28x
REI 1.59% 5.21x
The North Face 1.79% 5.18x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 10.80x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 5.16x
Detroit News 2.98% 2.74x
Rhode Island Cluster 0.64% 2.55x
Michigan Cluster 4.48% 2.25x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.23x
Environmentally Friendly Cars 0.01% 2.23x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.12x
College Sports 0.24% 2.08x
Flower Shopping 0.07% 2.03x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female