Dstillery Audiences

AAA

Audience Size: 333.9 Thousand Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 333.9 thousand unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 7.92% 2.63x
Detroit Trip Planners 5.05% 2.48x
Midwestern Voters 6.42% 2.42x
Online Payroll Services Users 5.20% 2.37x
Detroit Pistons Fans 4.87% 2.27x
Detroit Tigers Fans 5.48% 2.27x
Detroit Lions Fans 4.52% 1.96x
Michigan Wolverines Fans 4.19% 1.95x
Detroit Red Wings Fans 4.19% 1.93x
True Crime Podcast Listeners 0.02% 1.92x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Talbots.

Location Composition Index
Talbots 2.55% 5.78x
Mens Wearhouse 5.03% 5.18x
Madewell 0.54% 5.07x
LL Bean 0.20% 5.05x
Jos A. Bank Clothiers 2.34% 4.89x
Lane Bryant 2.93% 4.81x
Lorna Jane 0.09% 4.81x
Coach 1.16% 4.60x
Gymboree 1.90% 4.59x
REI 0.71% 4.55x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Canadian Lifestyle.

Content Affinity Composition Index
Canadian Lifestyle 0.11% 5.75x
Canadian News 0.11% 5.42x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.25% 4.93x
Website Launchers 0.11% 4.91x
Cub & Girl Scouts 0.16% 4.08x
Data Centers 0.22% 3.98x
Active Lifestyle Enthusiasts 0.02% 3.96x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.07% 3.83x
Cosmetics Business 0.04% 3.80x
Beach & Intimate Wear 0.07% 3.77x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male