Dstillery Audiences

AAA

Audience Size: 362 Thousand Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 362 thousand unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 7.62% 2.46x
Midwestern Voters 5.98% 2.29x
Detroit Trip Planners 4.56% 2.20x
Online Payroll Services Users 4.27% 2.01x
Detroit Tigers Fans 5.03% 1.91x
Detroit Pistons Fans 4.08% 1.83x
Michigan Wolverines Fans 4.16% 1.79x
Country Music Festivals Enthusiasts 5.36% 1.75x
School Closings Updates Readers 1.53% 1.73x
Detroit Red Wings Fans 3.32% 1.59x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.15% 6.00x
Talbots 2.92% 5.51x
Johnston and Murphy 0.01% 5.40x
LL Bean 0.33% 5.24x
Mens Wearhouse 5.64% 5.12x
Jos A. Bank Clothiers 2.77% 4.87x
Lululemon 1.34% 4.57x
REI 0.81% 4.53x
Eddie Bauer 1.48% 4.50x
The North Face 0.55% 4.50x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Machines & Industrial Supplies.

Content Affinity Composition Index
Machines & Industrial Supplies 0.15% 5.20x
Eye Health & Vision 0.11% 5.00x
Comedy Content 0.15% 4.50x
Insurance Cluster 0.09% 4.20x
Active Lifestyle Enthusiasts 0.02% 3.96x
Cosmetics Business 0.04% 3.80x
Food Cluster 0.07% 3.80x
Fire Fighting 0.09% 3.57x
University Press 0.07% 3.30x
Detroit News 4.63% 3.25x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male