Dstillery Audiences

AAA

Audience Size: 443.3 Thousand Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 443.3 thousand unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 2.02% 1.85x
Detroit Trip Planners 1.74% 1.78x
Country Music Festivals Enthusiasts 2.55% 1.60x
Cleveland Indians Fans 1.55% 1.60x
Cleveland Cavaliers Fans 1.20% 1.56x
Detroit Lions Fans 1.54% 1.54x
Detroit Tigers Fans 1.50% 1.49x
Santa Cruz Trip Planners 1.91% 1.49x
Tahoe Skiers and Snowboarders 1.88% 1.48x
Water Park Visitors 2.05% 1.48x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.55% 9.75x
Eddie Bauer 0.91% 9.63x
Forever 21 2.39% 8.43x
Hollister 1.02% 8.12x
Uniqlo 0.61% 7.82x
Dressbarn 2.31% 7.73x
Journeys 1.62% 7.59x
Lorna Jane 0.25% 7.57x
Chicos 2.44% 7.49x
Ann Taylor 0.83% 7.44x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Detroit News.

Content Affinity Composition Index
Detroit News 1.71% 2.68x
Tahoe & Reno Tourism 0.49% 2.63x
Cleveland News 1.80% 2.18x
Michigan Cluster 2.38% 2.16x
Online Games 0.20% 2.08x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.10% 2.00x
Central & Northwest Ohio Cluster 0.90% 1.94x
Arabic News 0.14% 1.82x
South Dakota Cluster 0.35% 1.80x
Consumer Rewards 0.07% 1.77x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female