Dstillery Audiences

AAA

Audience Size: 557.2 Thousand Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 557.2 thousand unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.23% 2.15x
Online Payroll Services Users 3.54% 2.01x
Michigan County and Local Fair Visitors 5.61% 1.95x
Chicago Trip Planners 3.98% 1.89x
St. Louis Trip Planners 4.70% 1.87x
Job Seekers 1.10% 1.80x
St. Louis Cardinals Fans 3.51% 1.79x
Midwestern Voters 3.92% 1.79x
Foot Pain Sufferers 1.35% 1.77x
Detroit Trip Planners 2.54% 1.75x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Talbots.

Location Composition Index
Talbots 4.15% 5.41x
Lorna Jane 0.35% 4.68x
Mens Wearhouse 9.12% 4.66x
Madewell 1.55% 4.48x
REI 1.22% 4.47x
Chicos 5.81% 4.44x
Jos A. Bank Clothiers 4.63% 4.42x
Dressbarn 4.49% 4.30x
Bonobos 0.53% 4.29x
The North Face 1.06% 4.22x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Internet Service Provider Sites.

Content Affinity Composition Index
Internet Service Provider Sites 0.06% 4.70x
Crossfit & Obstacle Race Enthusiasts 0.05% 4.50x
Book Publishers 0.05% 3.86x
Ancestry & Memorial Researchers 0.11% 3.72x
Illinois News 3.29% 3.68x
Cakes & Sweets 0.06% 3.47x
African-American Hair 0.03% 3.29x
International Development & Health 0.06% 3.18x
Paleo & Keto Diet Enthusiasts 0.04% 3.02x
Fishing 0.34% 3.01x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female