Dstillery Audiences

AAA

Audience Size: 1.5 Million Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.75x
Midwestern Voters 1.87% 1.89x
Water Park Visitors 2.15% 1.65x
Detroit Tigers Fans 1.50% 1.58x
Detroit Trip Planners 1.70% 1.57x
Cleveland Cavaliers Fans 1.35% 1.53x
Country Music Festivals Enthusiasts 2.15% 1.51x
Detroit Lions Fans 1.34% 1.50x
Cleveland Indians Fans 1.55% 1.46x
Detroit Pistons Fans 1.42% 1.44x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.84% 7.72x
Gymboree 3.09% 7.21x
Chicos 4.81% 7.19x
Brooks Brothers 3.75% 6.90x
Express Outlets 0.66% 6.63x
Abercrombie & Fitch 3.10% 6.52x
Dressbarn 4.38% 6.51x
Jos A. Bank Clothiers 4.55% 6.47x
Lorna Jane 0.53% 6.37x
Forever 21 4.65% 6.29x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Detroit News.

Content Affinity Composition Index
Detroit News 1.92% 2.65x
Tahoe & Reno Tourism 0.50% 2.56x
Scuba Diving 0.03% 2.31x
London Tourism 0.04% 2.18x
Illinois College Sports 0.07% 2.18x
London Tourism & Events 0.04% 2.16x
Michigan Cluster 2.60% 2.12x
Central & Northwest Ohio Cluster 1.14% 2.04x
Cigars 0.04% 1.95x
Assorted Topics (Business Support ToolsForm Templates) 0.06% 1.93x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male