Dstillery Audiences

AAA

Audience Size: 703.2 Thousand Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 703.2 thousand unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 6.67% 2.37x
Midwestern Voters 4.77% 2.26x
Detroit Trip Planners 3.50% 2.22x
Online Payroll Services Users 4.06% 2.18x
Michigan Wolverines Fans 2.98% 1.76x
Detroit Tigers Fans 3.33% 1.76x
Country Music Festivals Enthusiasts 4.97% 1.75x
Detroit Red Wings Fans 2.67% 1.73x
Detroit Pistons Fans 3.00% 1.73x
Detroit Lions Fans 3.36% 1.66x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 5.12x
Talbots 3.05% 3.22x
Lorna Jane 0.30% 2.89x
REI 0.88% 2.80x
Mens Wearhouse 6.01% 2.70x
Patagonia 0.33% 2.65x
Jos A. Bank Clothiers 3.22% 2.58x
The North Face 0.72% 2.57x
Chicos 4.16% 2.56x
LOFT 3.63% 2.49x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Mobile Industry Information.

Content Affinity Composition Index
Mobile Industry Information 0.08% 4.92x
Crossfit & Obstacle Race Enthusiasts 0.05% 4.50x
Auto Body Upkeep & Repair Researchers 0.05% 4.50x
Italy Cluster 0.03% 3.94x
Detroit News 3.78% 3.59x
Bowling 0.08% 3.55x
Auto Tires & Parts Repair Researchers 0.09% 3.53x
Vancouver British Columbia Research Cluster 0.03% 3.32x
International Development & Health 0.06% 3.18x
College Greek Life 0.05% 3.08x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female