Dstillery Audiences

AAA

Audience Size: 1.5 Million Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.75x
Midwestern Voters 2.26% 1.83x
Detroit Trip Planners 2.23% 1.67x
Detroit Tigers Fans 2.00% 1.64x
Country Music Festivals Enthusiasts 2.61% 1.55x
Detroit Lions Fans 1.75% 1.53x
Detroit Red Wings Fans 1.68% 1.51x
Water Park Visitors 2.59% 1.49x
Cininnati Reds Fans 1.95% 1.45x
Pittsburgh Penguins Fans 1.71% 1.43x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.99% 6.33x
Chicos 4.95% 6.15x
Gymboree 3.32% 6.05x
Jos A. Bank Clothiers 5.53% 6.01x
Brooks Brothers 3.47% 5.96x
Mens Wearhouse 9.62% 5.94x
Lorna Jane 0.46% 5.75x
Dressbarn 4.34% 5.71x
Topshop 0.26% 5.70x
Abercrombie & Fitch 3.25% 5.60x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 10.80x
Handyman Tools 0.01% 10.30x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 4.59x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 4.39x
ISPs & Local Services 0.01% 3.83x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.76x
Rhode Island Cluster 0.66% 2.84x
Detroit News 2.53% 2.57x
Credit Unions & Consumer Protection 0.04% 2.47x
Environmentally Friendly Cars 0.01% 2.45x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female