Dstillery Audiences

AAA

Audience Size: 283.3 Thousand Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 283.3 thousand unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Professional Sound Products Researchers.

Interest Composition Index
Professional Sound Products Researchers 3.42% 3.08x
St. Louis Trip Planners 5.61% 2.73x
Chicago Trip Planners 2.14% 1.98x
Wine Lovers 0.57% 1.86x
Beach House Second Home Owners 0.50% 1.77x
St. Louis Cardinals Fans 3.21% 1.74x
Women's Fitness Enthusiasts 0.50% 1.73x
Women's Health Researchers 0.55% 1.65x
Gas Discount Researchers 0.45% 1.64x
Home Design and Living Publication Readers 0.40% 1.63x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 2.81% 6.78x
Brooks Brothers 0.73% 6.20x
Talbots 1.34% 6.13x
Jos A. Bank Clothiers 1.26% 5.99x
Dressbarn 1.49% 5.68x
Chicos 1.86% 5.40x
Lane Bryant 1.40% 5.37x
Eddie Bauer 0.72% 5.18x
REI 0.46% 5.08x
Coach 0.88% 4.95x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Illinois News.

Content Affinity Composition Index
Illinois News 4.47% 7.78x
Crossfit & Obstacle Race Enthusiasts 0.05% 4.50x
Serbia & Albania Cluster 0.09% 4.46x
Healthcare - Doctors & Diagnosis 0.06% 3.88x
Bowling 0.12% 3.66x
Personal Finance Researchers 0.05% 3.58x
African-American Hair 0.03% 3.29x
International Development & Health 0.06% 3.18x
Paleo & Keto Diet Enthusiasts 0.04% 3.02x
Minnesota Community Business Cluster 0.03% 2.93x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female