Dstillery Audiences

AAA

Audience Size: 1.1 Million Devices

Explore the AAA Audience

Below you'll find more information about the AAA audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the AAA audience.

Dstillery Crafted Audiences

INTERESTS

The AAA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AAA audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 7.41% 2.99x
Midwestern Voters 5.39% 2.72x
Detroit Trip Planners 3.98% 2.40x
Shelf-Stable Food Content Readers 0.06% 2.25x
Online Payroll Services Users 4.04% 2.15x
Detroit Pistons Fans 3.73% 2.05x
Detroit Tigers Fans 4.13% 2.04x
Country Music Festivals Enthusiasts 4.80% 1.93x
True Crime Podcast Listeners 0.02% 1.92x
Detroit Lions Fans 3.55% 1.74x
Composition Percentage: The overlap percentage between the AAA audience and the Interest attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AAA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AAA audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.24% 8.12x
Lorna Jane 0.46% 6.67x
Talbots 4.15% 6.34x
Levi Strauss 0.03% 6.05x
Jos A. Bank Clothiers 4.91% 5.81x
Brooks Brothers 3.12% 5.75x
Eddie Bauer 2.62% 5.75x
REI 1.44% 5.68x
Madewell 2.08% 5.68x
LL Bean 0.63% 5.66x
Composition Percentage: The overlap percentage between the AAA audience and the Location attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AAA audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 0.09% 4.66x
Arabic News 0.15% 4.06x
Active Lifestyle Enthusiasts 0.02% 3.96x
Cosmetics Business 0.04% 3.80x
Online Media Converters 0.31% 3.65x
Networking Marketing 0.18% 3.51x
Detroit News 5.05% 3.31x
Senior Care 0.06% 3.16x
Sports - Golf, Hunting, Fishing 0.05% 3.15x
Vaping 0.28% 3.12x
Composition Percentage: The overlap percentage between the AAA audience and the Content Affinity attribute.
Index: A comparison of the AAA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AAA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female