Explore the AAMCO Audience
Below you'll find more information about the AAMCO audience, broken down in different categories based on their digital and physical behaviors. These are 59 thousand unique devices whose actions qualify for the AAMCO audience.
INTERESTS
The AAMCO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AAMCO audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.20% | 2.57x |
| Gift Card Researchers | 0.79% | 2.12x |
| Arizona Wildcats Fans | 3.09% | 2.08x |
| Nursing Content Readers | 3.40% | 2.04x |
| Men's Health Researchers | 0.77% | 1.99x |
| Arizona Trip Planners | 4.01% | 1.98x |
| Thanksgiving Meal Planners | 0.93% | 1.92x |
| Mortgage Researchers | 1.08% | 1.91x |
| Healthy Diet Recipe Researchers | 0.62% | 1.84x |
| Work Comes First Travelers | 0.16% | 1.83x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Interest attribute.
Index: A comparison of the AAMCO audience to the internet population.
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APPAREL RETAILERS
The AAMCO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AAMCO audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 0.95% | 6.42x |
| Calvin Klein | 0.18% | 6.11x |
| Mens Wearhouse | 2.32% | 5.90x |
| Lane Bryant | 1.25% | 5.77x |
| Joe's Jeans | 0.03% | 5.62x |
| Charlotte Russe | 0.56% | 5.49x |
| Columbia | 0.32% | 5.23x |
| Abercrombie & Fitch | 0.42% | 5.18x |
| Hugo Boss | 0.56% | 5.14x |
| REI | 0.44% | 5.02x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Location attribute.
Index: A comparison of the AAMCO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AAMCO audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 0.46% | 4.60x |
| Wine, Liquor & Mixology | 0.62% | 4.09x |
| Vegetarian Diet | 0.31% | 3.85x |
| Central California Cluster | 0.15% | 3.52x |
| Routers, Switches & Networking | 0.36% | 3.43x |
| Healthcare - Dermatology & Aging | 0.31% | 3.41x |
| Dental Health | 0.22% | 3.39x |
| Car Shopping | 0.62% | 3.22x |
| Phoenix News | 2.93% | 3.03x |
| Running & Marathons | 0.62% | 3.02x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Content Affinity attribute.
Index: A comparison of the AAMCO audience to the internet population.
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DEMOGRAPHICS
The AAMCO audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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