Explore the AAMCO Audience
Below you'll find more information about the AAMCO audience, broken down in different categories based on their digital and physical behaviors. These are 282.7 thousand unique devices whose actions qualify for the AAMCO audience.
INTERESTS
The AAMCO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AAMCO audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 3.43% | 1.54x |
| Arizona Wildcats Fans | 2.45% | 1.51x |
| Burger Enthusiast | 0.20% | 1.44x |
| Hip Hop Fans | 3.11% | 1.43x |
| Ride Share Drivers | 2.69% | 1.41x |
| Santa Monica Trip Planners | 3.01% | 1.41x |
| Daily Horoscope Checkers | 3.07% | 1.41x |
| Alternative Medicine Enthusiasts | 2.49% | 1.39x |
| Rideshare App Users | 1.78% | 1.38x |
| Readers of Puerto Rican Content | 2.53% | 1.37x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Interest attribute.
Index: A comparison of the AAMCO audience to the internet population.
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APPAREL RETAILERS
The AAMCO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AAMCO audience is REI.
| Location | Composition | Index |
| REI | 1.77% | 5.70x |
| Lorna Jane | 0.50% | 5.60x |
| Topshop | 0.49% | 5.55x |
| Abercrombie & Fitch | 2.83% | 5.34x |
| Forever 21 | 5.24% | 5.29x |
| Madewell | 2.21% | 5.23x |
| Columbia | 1.46% | 5.22x |
| Mens Wearhouse | 8.75% | 5.14x |
| Charlotte Russe | 4.72% | 5.13x |
| Levi Strauss | 1.53% | 5.13x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Location attribute.
Index: A comparison of the AAMCO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AAMCO audience is Scuba Diving.
| Content Affinity | Composition | Index |
| Scuba Diving | 0.06% | 4.06x |
| Survival Guides | 0.04% | 3.79x |
| Credit Unions & Consumer Protection | 0.04% | 3.69x |
| Greece Cluster | 0.04% | 3.30x |
| Comedy Content | 0.06% | 2.89x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.04% | 2.57x |
| Cuba & Mexico Media | 0.08% | 2.39x |
| Home Printing | 0.04% | 2.39x |
| Law School Research Cluster | 0.04% | 2.33x |
| Online Learning | 0.03% | 2.32x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Content Affinity attribute.
Index: A comparison of the AAMCO audience to the internet population.
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DEMOGRAPHICS
The AAMCO audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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