Explore the AAMCO Audience
Below you'll find more information about the AAMCO audience, broken down in different categories based on their digital and physical behaviors. These are 681 thousand unique devices whose actions qualify for the AAMCO audience.
INTERESTS
The AAMCO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AAMCO audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.01% | 4.12x |
| Chain Pizzeria Fans | 2.45% | 1.46x |
| Lottery Enthusiasts | 0.15% | 1.43x |
| Readers of Mexican Content | 1.74% | 1.39x |
| Online Education Intenders | 2.39% | 1.36x |
| Kansas City Royals Fans | 1.76% | 1.34x |
| Solar Energy Researchers | 2.07% | 1.33x |
| Hip Hop Fans | 1.72% | 1.30x |
| Countdown to the Beach Travelers | 0.01% | 1.29x |
| Tattoo Fans | 2.16% | 1.28x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Interest attribute.
Index: A comparison of the AAMCO audience to the internet population.
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APPAREL RETAILERS
The AAMCO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AAMCO audience is REI.
| Location | Composition | Index |
| REI | 2.02% | 6.38x |
| Topshop | 0.28% | 6.21x |
| Lorna Jane | 0.49% | 6.13x |
| Hollister | 3.15% | 6.10x |
| Forever 21 | 5.05% | 5.94x |
| Tommy Bahama | 2.33% | 5.92x |
| Abercrombie & Fitch | 3.41% | 5.88x |
| Mens Wearhouse | 9.34% | 5.77x |
| Gymboree | 3.12% | 5.70x |
| Express Outlets | 0.78% | 5.66x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Location attribute.
Index: A comparison of the AAMCO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AAMCO audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.01% | 17.99x |
| Canada News | 0.01% | 16.47x |
| Washington D.C. Hotels | 0.01% | 12.98x |
| Home Décor, Furniture, & Decorating | 0.02% | 10.27x |
| Handyman Tools | 0.01% | 10.03x |
| England Tourism | 0.05% | 9.61x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 8.97x |
| Local & Travel England - North Midlands | 0.02% | 8.61x |
| As Seen On TV Products | 0.04% | 7.83x |
| Decoration & Fabric | 0.02% | 7.64x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Content Affinity attribute.
Index: A comparison of the AAMCO audience to the internet population.
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DEMOGRAPHICS
The AAMCO audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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