Explore the AAMCO Audience
Below you'll find more information about the AAMCO audience, broken down in different categories based on their digital and physical behaviors. These are 527.5 thousand unique devices whose actions qualify for the AAMCO audience.
INTERESTS
The AAMCO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AAMCO audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.91% | 1.55x |
| Readers of African American Content | 1.43% | 1.46x |
| Southeastern Voters | 1.52% | 1.45x |
| Deodorant Shoppers | 1.50% | 1.44x |
| Readers of Jamaican Content | 1.39% | 1.41x |
| Arizona Wildcats Fans | 1.26% | 1.38x |
| Readers of El Salvadoran Content | 1.85% | 1.37x |
| Montana and Idaho Trip Planners | 1.64% | 1.36x |
| Colombia Trip Planners | 2.03% | 1.35x |
| Hair Loss Prevention Researchers | 1.55% | 1.34x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Interest attribute.
Index: A comparison of the AAMCO audience to the internet population.
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APPAREL RETAILERS
The AAMCO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AAMCO audience is Hollister.
| Location | Composition | Index |
| Hollister | 2.00% | 7.80x |
| Columbia | 1.00% | 7.66x |
| Charlotte Russe | 2.03% | 7.63x |
| Aeropostale | 3.28% | 7.53x |
| Express | 2.54% | 7.47x |
| Abercrombie & Fitch | 3.00% | 7.20x |
| Gymboree | 2.94% | 7.19x |
| Journeys | 3.11% | 7.14x |
| REI | 2.44% | 7.05x |
| Forever 21 | 3.69% | 6.89x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Location attribute.
Index: A comparison of the AAMCO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AAMCO audience is Greece Cluster.
| Content Affinity | Composition | Index |
| Greece Cluster | 0.05% | 3.10x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.08% | 2.96x |
| Computer Printers | 0.06% | 2.52x |
| Central California Cluster | 0.60% | 2.52x |
| Idaho Cluster | 0.45% | 2.42x |
| South Africa News Cluster | 0.21% | 2.13x |
| Niche Dating Websites | 0.32% | 2.12x |
| LGBTQ Advocacy | 0.85% | 2.01x |
| Brazil & Portugal News | 0.09% | 2.01x |
| Alt Religion | 0.12% | 1.99x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Content Affinity attribute.
Index: A comparison of the AAMCO audience to the internet population.
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DEMOGRAPHICS
The AAMCO audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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