Explore the AAMCO Audience
Below you'll find more information about the AAMCO audience, broken down in different categories based on their digital and physical behaviors. These are 84.3 thousand unique devices whose actions qualify for the AAMCO audience.
INTERESTS
The AAMCO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AAMCO audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.22% | 3.09x |
| Sunglasses Shoppers | 1.20% | 2.57x |
| Nashville Activity Researchers | 0.60% | 2.40x |
| Restaurant Supply Shoppers | 0.20% | 2.35x |
| Home Design Enthusiasts | 0.80% | 2.23x |
| Arizona Wildcats Fans | 2.89% | 2.09x |
| Mens Fitness Publication Readers | 0.90% | 2.03x |
| Celebrity Gossip Fans | 2.89% | 2.03x |
| Phoenix Trip Planners | 2.79% | 2.01x |
| Food Bank Researchers | 1.30% | 1.97x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Interest attribute.
Index: A comparison of the AAMCO audience to the internet population.
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APPAREL RETAILERS
The AAMCO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AAMCO audience is REI.
| Location | Composition | Index |
| REI | 0.45% | 4.57x |
| Forever 21 | 1.22% | 4.17x |
| Mens Wearhouse | 2.30% | 3.98x |
| Lane Bryant | 1.52% | 3.91x |
| Topshop | 0.03% | 3.78x |
| The North Face | 0.30% | 3.70x |
| Michael Kors | 1.08% | 3.61x |
| Buckle | 1.85% | 3.45x |
| Columbia | 0.23% | 3.43x |
| Banana Republic | 1.24% | 3.34x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Location attribute.
Index: A comparison of the AAMCO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AAMCO audience is Ireland Cluster.
| Content Affinity | Composition | Index |
| Ireland Cluster | 0.30% | 5.70x |
| Memphis News | 0.70% | 5.15x |
| Motorsport Equipment | 0.30% | 4.41x |
| Online Mini Game Players | 0.30% | 4.10x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.33% | 3.53x |
| Dental Health | 0.22% | 3.39x |
| Personal Finance Researchers | 0.10% | 3.35x |
| Liberal Media - Political Activism | 0.30% | 3.22x |
| Conservatives & Conspiracies | 0.20% | 3.21x |
| Central California Cluster | 0.22% | 3.05x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Content Affinity attribute.
Index: A comparison of the AAMCO audience to the internet population.
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DEMOGRAPHICS
The AAMCO audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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