Explore the AAMCO Audience
Below you'll find more information about the AAMCO audience, broken down in different categories based on their digital and physical behaviors. These are 670.4 thousand unique devices whose actions qualify for the AAMCO audience.
INTERESTS
The AAMCO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AAMCO audience is Automotive Auctions Enthusiasts.
| Interest | Composition | Index |
| Automotive Auctions Enthusiasts | 1.91% | 1.52x |
| Ford Mustang Enthusiasts | 1.56% | 1.43x |
| Honda Vehicle Shoppers | 1.96% | 1.40x |
| Automotive News Readers | 1.32% | 1.36x |
| Camaro Enthusiasts | 1.54% | 1.36x |
| Home Exterior Design Enthusiasts | 1.23% | 1.35x |
| Acura Vehicle Shoppers | 1.62% | 1.35x |
| Car Collector Enthusiasts | 1.62% | 1.35x |
| Dodge Vehicle Shoppers | 1.54% | 1.33x |
| Product Manuals Researchers | 1.39% | 1.33x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Interest attribute.
Index: A comparison of the AAMCO audience to the internet population.
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APPAREL RETAILERS
The AAMCO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AAMCO audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 3.17% | 7.07x |
| Abercrombie & Fitch | 3.32% | 6.97x |
| Charlotte Russe | 2.26% | 6.95x |
| REI | 2.23% | 6.87x |
| Gymboree | 2.93% | 6.85x |
| Hollister | 2.85% | 6.83x |
| Lorna Jane | 0.57% | 6.81x |
| Columbia | 1.24% | 6.78x |
| Express | 2.81% | 6.72x |
| Tommy Bahama | 2.32% | 6.55x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Location attribute.
Index: A comparison of the AAMCO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AAMCO audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.09% | 3.32x |
| Utah Cluster | 1.14% | 3.13x |
| Flower Shopping | 0.09% | 2.80x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 2.62x |
| Latin American Spanish Language News | 0.25% | 2.21x |
| Auctions & Repossessions | 0.12% | 2.13x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.08% | 2.09x |
| Costumes | 0.08% | 2.08x |
| Discount Books | 0.08% | 2.00x |
| Electronic Document Assembly | 0.05% | 1.99x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Content Affinity attribute.
Index: A comparison of the AAMCO audience to the internet population.
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DEMOGRAPHICS
The AAMCO audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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