Explore the AAMCO Audience
Below you'll find more information about the AAMCO audience, broken down in different categories based on their digital and physical behaviors. These are 653 thousand unique devices whose actions qualify for the AAMCO audience.
INTERESTS
The AAMCO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AAMCO audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.01% | 4.12x |
| Ford Mustang Enthusiasts | 2.78% | 1.29x |
| Countdown to the Beach Travelers | 0.01% | 1.29x |
| Vaping Shoppers | 3.51% | 1.26x |
| Auto Body Shoppers | 2.92% | 1.25x |
| South West State Fair Visitors | 2.90% | 1.24x |
| Hyundai Vehicle Shoppers | 2.74% | 1.22x |
| Camaro Enthusiasts | 2.63% | 1.19x |
| Readers of Guatemalan Content | 2.08% | 1.18x |
| Corvette Enthusiasts | 2.69% | 1.18x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Interest attribute.
Index: A comparison of the AAMCO audience to the internet population.
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APPAREL RETAILERS
The AAMCO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AAMCO audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.47% | 6.27x |
| Topshop | 0.43% | 6.00x |
| REI | 1.78% | 5.83x |
| Carhartt | 0.59% | 5.54x |
| Forever 21 | 5.20% | 5.53x |
| Tommy Bahama | 2.51% | 5.32x |
| Abercrombie & Fitch | 3.30% | 5.26x |
| Mens Wearhouse | 8.62% | 5.23x |
| Express Outlets | 0.98% | 5.23x |
| Charlotte Russe | 3.87% | 5.22x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Location attribute.
Index: A comparison of the AAMCO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AAMCO audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.01% | 17.99x |
| Canada News | 0.01% | 16.47x |
| Handyman Tools | 0.02% | 16.13x |
| Washington D.C. Hotels | 0.01% | 12.98x |
| Home Décor, Furniture, & Decorating | 0.02% | 10.27x |
| England Tourism | 0.05% | 9.61x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 8.97x |
| Local & Travel England - North Midlands | 0.02% | 8.61x |
| Decoration & Fabric | 0.02% | 7.64x |
| Fashion & Cosmetics | 0.02% | 7.31x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Content Affinity attribute.
Index: A comparison of the AAMCO audience to the internet population.
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DEMOGRAPHICS
The AAMCO audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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