Explore the AAMCO Audience
Below you'll find more information about the AAMCO audience, broken down in different categories based on their digital and physical behaviors. These are 130.9 thousand unique devices whose actions qualify for the AAMCO audience.
INTERESTS
The AAMCO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AAMCO audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 1.68% | 2.12x |
| Caribbean Destination Reopening Researchers | 2.01% | 1.92x |
| San Francisco Giants Fans | 3.69% | 1.92x |
| Kansas City Royals Fans | 4.36% | 1.88x |
| FC Barcelona Fans | 3.58% | 1.88x |
| Seattle Seahawks Fans | 4.25% | 1.86x |
| Louisville Cardinals Fans | 3.91% | 1.80x |
| Rideshare App Users | 2.01% | 1.79x |
| Denver Nuggets Fans | 3.58% | 1.76x |
| T-Mobile Customers | 0.09% | 1.76x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Interest attribute.
Index: A comparison of the AAMCO audience to the internet population.
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APPAREL RETAILERS
The AAMCO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AAMCO audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.17% | 6.52x |
| American Apparel | 0.54% | 4.98x |
| REI | 0.79% | 4.95x |
| Tommy Bahama | 0.59% | 4.94x |
| Bonobos | 0.25% | 4.85x |
| Abercrombie & Fitch | 0.19% | 4.84x |
| Free People | 0.60% | 4.64x |
| Joe's Jeans | 0.02% | 4.62x |
| Calvin Klein | 0.07% | 4.57x |
| Columbia | 0.35% | 4.55x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Location attribute.
Index: A comparison of the AAMCO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AAMCO audience is Watches Retail.
| Content Affinity | Composition | Index |
| Watches Retail | 0.34% | 4.44x |
| Numerology & Astrology | 0.56% | 4.04x |
| Mail Order Food | 0.28% | 3.97x |
| Yoga & Meditation | 0.34% | 3.82x |
| Chemicals | 0.07% | 3.74x |
| Data Centers | 0.19% | 3.66x |
| Home Remodeling | 0.19% | 3.66x |
| Pacific Northwest Sports & News Cluster | 1.68% | 3.44x |
| Vitamin Shoppers | 0.23% | 3.40x |
| Dental Health | 0.22% | 3.39x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Content Affinity attribute.
Index: A comparison of the AAMCO audience to the internet population.
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DEMOGRAPHICS
The AAMCO audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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