Explore the AAMCO Audience
Below you'll find more information about the AAMCO audience, broken down in different categories based on their digital and physical behaviors. These are 114.3 thousand unique devices whose actions qualify for the AAMCO audience.
INTERESTS
The AAMCO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AAMCO audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.20% | 2.57x |
| Food Bank Researchers | 1.61% | 2.04x |
| Celebrity Gossip Fans | 3.05% | 1.99x |
| Aspen Skiers and Snowboarders | 4.84% | 1.84x |
| Getaways Researchers | 2.15% | 1.80x |
| Cigars Shoppers | 4.12% | 1.78x |
| T-Mobile Customers | 0.09% | 1.76x |
| Car Collector Enthusiasts | 4.48% | 1.76x |
| Telluride Trip Planners | 3.41% | 1.71x |
| TV Advertising Professionals | 2.33% | 1.66x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Interest attribute.
Index: A comparison of the AAMCO audience to the internet population.
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APPAREL RETAILERS
The AAMCO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AAMCO audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.28% | 5.01x |
| REI | 0.44% | 4.45x |
| Mens Wearhouse | 2.72% | 4.18x |
| Lane Bryant | 1.83% | 4.11x |
| Charlotte Russe | 0.17% | 3.94x |
| Dressbarn | 1.53% | 3.78x |
| Calvin Klein | 0.05% | 3.76x |
| Aeropostale | 1.87% | 3.71x |
| Saint Laurent Paris | 0.06% | 3.68x |
| Abercrombie & Fitch | 0.11% | 3.63x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Location attribute.
Index: A comparison of the AAMCO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AAMCO audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.36% | 3.78x |
| New Jersey Travel Location Cluster | 0.72% | 3.71x |
| Tahoe & Reno Tourism | 0.54% | 3.69x |
| Dental Health | 0.22% | 3.39x |
| Moving & Storage | 0.20% | 3.10x |
| Virginia Athletics | 0.08% | 3.10x |
| Idaho Cluster | 1.25% | 2.98x |
| Trucking | 0.72% | 2.97x |
| Memphis News | 0.36% | 2.81x |
| Party Suppliers | 0.20% | 2.78x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Content Affinity attribute.
Index: A comparison of the AAMCO audience to the internet population.
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DEMOGRAPHICS
The AAMCO audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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