Explore the AAMCO Audience
Below you'll find more information about the AAMCO audience, broken down in different categories based on their digital and physical behaviors. These are 238.9 thousand unique devices whose actions qualify for the AAMCO audience.
INTERESTS
The AAMCO audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AAMCO audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.25% | 2.88x |
| Sunglasses Shoppers | 1.20% | 2.57x |
| Food Bank Researchers | 1.24% | 2.25x |
| Post COVID-19 Restaurant Reopening Researchers | 0.82% | 2.15x |
| COVID Testing Researchers | 0.99% | 1.97x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.08% | 1.94x |
| Vacuum Shoppers | 3.21% | 1.92x |
| Oregon Trip Planners | 3.38% | 1.90x |
| Paleo Eaters | 1.89% | 1.77x |
| Kansas City Royals Fans | 3.87% | 1.76x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Interest attribute.
Index: A comparison of the AAMCO audience to the internet population.
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APPAREL RETAILERS
The AAMCO audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AAMCO audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 4.56x |
| Lorna Jane | 0.48% | 2.85x |
| Forever 21 | 5.07% | 2.67x |
| Columbia | 0.76% | 2.67x |
| REI | 1.44% | 2.61x |
| Bonobos | 0.65% | 2.56x |
| Free People | 1.77% | 2.56x |
| Madewell | 1.81% | 2.46x |
| Mens Wearhouse | 9.80% | 2.39x |
| Abercrombie & Fitch | 0.44% | 2.31x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Location attribute.
Index: A comparison of the AAMCO audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AAMCO audience is Dental Health.
| Content Affinity | Composition | Index |
| Dental Health | 0.22% | 3.39x |
| Personal Finance Researchers | 0.10% | 3.35x |
| Travel, Food, Fashion & Fitness | 0.16% | 3.28x |
| Idaho Cluster | 1.07% | 3.21x |
| Parenting & Children's Activities | 0.15% | 2.96x |
| Utah Cluster | 1.07% | 2.40x |
| Tahoe & Reno Tourism | 0.25% | 2.38x |
| Assorted Topics (Events, Tickets, Fitness) | 0.41% | 2.35x |
| Kansas City News | 4.04% | 2.35x |
| Oregon News | 2.72% | 2.34x |
Composition Percentage:
The overlap percentage between the AAMCO audience and the Content Affinity attribute.
Index: A comparison of the AAMCO audience to the internet population.
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DEMOGRAPHICS
The AAMCO audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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