Explore the ACE Hardware Audience
Below you'll find more information about the ACE Hardware audience, broken down in different categories based on their digital and physical behaviors. These are 721.2 thousand unique devices whose actions qualify for the ACE Hardware audience.
INTERESTS
The ACE Hardware audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ACE Hardware audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.17% | 1.76x |
| Verizon Wireless Customers | 0.08% | 1.65x |
| Seasonal Lifestyle Blog Readers | 1.47% | 1.56x |
| Shelf-Stable Food Content Readers | 0.55% | 1.51x |
| Tracfone Customers | 0.01% | 1.51x |
| Women's Health Researchers | 0.61% | 1.50x |
| Michigan County and Local Fair Visitors | 3.95% | 1.49x |
| Home DIY Enthusiasts | 0.70% | 1.48x |
| Cattle Industry News Readers | 2.37% | 1.48x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 0.55% | 1.48x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Interest attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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APPAREL RETAILERS
The ACE Hardware audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ACE Hardware audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 13.04% | 4.03x |
| Calvin Klein | 0.05% | 3.35x |
| Maurices | 2.77% | 3.20x |
| REI | 0.31% | 3.12x |
| Joe's Jeans | 0.02% | 3.00x |
| The North Face | 0.24% | 2.93x |
| Mens Wearhouse | 1.70% | 2.89x |
| Buckle | 1.55% | 2.86x |
| Dressbarn | 0.96% | 2.81x |
| Eddie Bauer | 0.55% | 2.79x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Location attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ACE Hardware audience is Science Education & Academia.
| Content Affinity | Composition | Index |
| Science Education & Academia | 0.05% | 4.87x |
| English as a Second Language | 0.02% | 3.99x |
| Grocery & Food Service | 0.02% | 3.92x |
| Mortgages & Insurance | 0.03% | 3.72x |
| Electrical Engineering | 0.02% | 3.46x |
| Local & Travel England - Northern England | 0.02% | 3.24x |
| School Curriculum | 0.08% | 3.17x |
| Nebraska Cluster | 1.69% | 3.05x |
| College Sports | 0.02% | 3.02x |
| Philanthropy - Charities & Fundraising | 0.02% | 2.69x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Content Affinity attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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DEMOGRAPHICS
The ACE Hardware audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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