Explore the ACE Hardware Audience
Below you'll find more information about the ACE Hardware audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the ACE Hardware audience.
INTERESTS
The ACE Hardware audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ACE Hardware audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 4.12% | 1.83x |
| North West State Fair Visitors | 4.68% | 1.72x |
| Verizon Wireless Customers | 0.08% | 1.65x |
| Montana and Idaho Trip Planners | 3.59% | 1.60x |
| Oregon County and Local Fair Visitors | 4.49% | 1.57x |
| North Midwest State Fair Visitors | 5.04% | 1.56x |
| Washington County and Local Fair Visitors | 4.26% | 1.54x |
| Oregon Ducks Fans | 2.37% | 1.52x |
| Washington Skiers and Snowboarders | 3.28% | 1.52x |
| Tracfone Customers | 0.01% | 1.51x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Interest attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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APPAREL RETAILERS
The ACE Hardware audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ACE Hardware audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.16% | 3.23x |
| REI | 0.39% | 3.12x |
| Carhartt | 20.54% | 2.93x |
| LL Bean | 0.15% | 2.91x |
| Maurices | 3.02% | 2.85x |
| Intermix | 0.05% | 2.66x |
| Columbia | 0.19% | 2.61x |
| Eddie Bauer | 0.65% | 2.56x |
| The North Face | 0.27% | 2.53x |
| Urban Outfitters | 0.46% | 2.40x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Location attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ACE Hardware audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.04% | 5.79x |
| Farming & Agriculture | 0.05% | 4.11x |
| Shipping & Logistics | 0.04% | 3.95x |
| Higher Education | 0.02% | 3.67x |
| Human Resources & Employee Management | 0.03% | 3.51x |
| Consumer Rewards | 0.02% | 3.35x |
| California Universities | 0.02% | 3.24x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.14x |
| Grocery & Food Service | 0.04% | 3.06x |
| Yard Structures | 0.02% | 3.06x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Content Affinity attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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DEMOGRAPHICS
The ACE Hardware audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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