Explore the ACE Hardware Audience
Below you'll find more information about the ACE Hardware audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the ACE Hardware audience.
INTERESTS
The ACE Hardware audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ACE Hardware audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 3.05% | 1.61x |
| RV Owners and Upgraders | 2.90% | 1.58x |
| RV Shoppers | 3.05% | 1.57x |
| Wisconsin County and Local Fair Visitors | 3.51% | 1.57x |
| Tractor Shoppers | 3.15% | 1.56x |
| Washington County and Local Fair Visitors | 3.17% | 1.55x |
| Rapid City Trip Planners | 2.67% | 1.54x |
| Oregon County and Local Fair Visitors | 3.18% | 1.54x |
| Pontoon Boat Researchers | 2.99% | 1.53x |
| North West State Fair Visitors | 3.26% | 1.53x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Interest attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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APPAREL RETAILERS
The ACE Hardware audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ACE Hardware audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 5.87x |
| Supreme | 0.14% | 5.68x |
| Joe's Jeans | 0.27% | 5.03x |
| Levi Strauss | 1.48% | 4.97x |
| Topshop | 0.43% | 4.86x |
| American Apparel | 2.84% | 4.77x |
| Calvin Klein | 0.40% | 4.73x |
| Intermix | 0.77% | 4.73x |
| REI | 1.44% | 4.66x |
| Patagonia | 1.06% | 4.65x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Location attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ACE Hardware audience is Assorted Topics (Coupons, Stain Removal, Seafood).
| Content Affinity | Composition | Index |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.28x |
| Rural Living | 0.01% | 2.76x |
| Farming & Agriculture | 0.18% | 2.14x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 2.06x |
| Minnesota Community Business Cluster | 0.63% | 1.94x |
| North Dakota Cluster | 0.89% | 1.92x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.75% | 1.82x |
| French News & Gossip Cluster | 0.05% | 1.79x |
| South Dakota Cluster | 0.60% | 1.76x |
| San Francisco Bay Area Cluster | 2.16% | 1.74x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Content Affinity attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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DEMOGRAPHICS
The ACE Hardware audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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