Explore the ACE Hardware Audience
Below you'll find more information about the ACE Hardware audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the ACE Hardware audience.
INTERESTS
The ACE Hardware audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ACE Hardware audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 1.80% | 1.43x |
| Tractor Shoppers | 1.29% | 1.40x |
| Oregon Trip Planners | 1.69% | 1.39x |
| RV Shoppers | 1.29% | 1.37x |
| RV Owners and Upgraders | 1.38% | 1.35x |
| Minnesota Twins Fans | 1.34% | 1.34x |
| Oregon Ducks Fans | 1.08% | 1.34x |
| Country Music Festivals Enthusiasts | 2.08% | 1.33x |
| Rodeo Enthusiasts | 1.40% | 1.31x |
| Rapid City Trip Planners | 1.15% | 1.31x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Interest attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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APPAREL RETAILERS
The ACE Hardware audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ACE Hardware audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.51% | 7.12x |
| Everlane | 0.04% | 6.71x |
| Carhartt | 10.08% | 6.09x |
| American Apparel | 0.97% | 5.72x |
| Uniqlo | 0.44% | 5.66x |
| Urban Outfitters | 1.46% | 5.65x |
| Patagonia | 0.38% | 5.48x |
| Columbia | 0.41% | 5.37x |
| Express | 0.97% | 5.21x |
| The North Face | 1.24% | 5.21x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Location attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ACE Hardware audience is North Dakota Cluster.
| Content Affinity | Composition | Index |
| North Dakota Cluster | 0.67% | 2.60x |
| Assorted Topics #11841 (Safari, Health, Wellness, Sports) | 0.03% | 2.00x |
| Farming & Agriculture | 0.16% | 1.95x |
| Minnesota Community Business Cluster | 0.48% | 1.79x |
| South Dakota Cluster | 0.34% | 1.79x |
| Minnesota Local News Cluster | 1.60% | 1.76x |
| San Francisco Tourism | 0.18% | 1.73x |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 0.45% | 1.70x |
| San Francisco Bay Area Cluster | 1.46% | 1.70x |
| Nebraska Cluster | 0.74% | 1.67x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Content Affinity attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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DEMOGRAPHICS
The ACE Hardware audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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