Explore the ACE Hardware Audience
Below you'll find more information about the ACE Hardware audience, broken down in different categories based on their digital and physical behaviors. These are 494.6 thousand unique devices whose actions qualify for the ACE Hardware audience.
INTERESTS
The ACE Hardware audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ACE Hardware audience is Aspen Trip Planners.
| Interest | Composition | Index |
| Aspen Trip Planners | 3.27% | 1.79x |
| Oregon Trip Planners | 3.78% | 1.75x |
| Contractors & Construction Professionals | 3.08% | 1.66x |
| Verizon Wireless Customers | 0.08% | 1.65x |
| Rapid City Trip Planners | 3.31% | 1.62x |
| Arizona Diamondbacks Fans | 3.78% | 1.60x |
| Telluride Trip Planners | 3.08% | 1.60x |
| Outdoors Enthusiasts | 4.17% | 1.59x |
| Snow Removal Researchers | 3.35% | 1.57x |
| Sailing Enthusiasts | 3.00% | 1.57x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Interest attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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APPAREL RETAILERS
The ACE Hardware audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ACE Hardware audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.32% | 5.66x |
| Johnston and Murphy | 0.02% | 5.48x |
| Lorna Jane | 0.10% | 4.20x |
| The North Face | 0.54% | 4.00x |
| Columbia | 0.34% | 3.92x |
| REI | 0.62% | 3.88x |
| Maurices | 5.30% | 3.77x |
| Eddie Bauer | 1.36% | 3.73x |
| American Apparel | 0.44% | 3.67x |
| Carhartt | 33.76% | 3.58x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Location attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ACE Hardware audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 0.08% | 3.91x |
| Vegans & Animal Welfare | 0.08% | 3.91x |
| Canadian Auto | 0.12% | 3.50x |
| Celebrity Gossip | 0.12% | 3.40x |
| Consumer Rewards | 0.02% | 3.35x |
| South Carolina Beach Travel | 0.05% | 3.29x |
| Healthcare - Doctors & Diagnosis | 0.16% | 3.22x |
| Arthritis & Bones | 0.08% | 3.13x |
| Auto Tires & Parts Repair Researchers | 0.08% | 3.07x |
| Health & Safety Compliance | 0.03% | 2.94x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Content Affinity attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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DEMOGRAPHICS
The ACE Hardware audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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