Explore the ACE Hardware Audience
Below you'll find more information about the ACE Hardware audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the ACE Hardware audience.
INTERESTS
The ACE Hardware audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ACE Hardware audience is Chloroquine Information Researchers.
| Interest | Composition | Index |
| Chloroquine Information Researchers | 0.03% | 2.25x |
| Ski House Second Home Owners | 2.67% | 1.70x |
| Wisconsin County and Local Fair Visitors | 4.99% | 1.69x |
| Oregon Trip Planners | 3.87% | 1.69x |
| Minnesota Twins Fans | 3.85% | 1.67x |
| North Midwest State Fair Visitors | 4.50% | 1.67x |
| Gonzaga Bulldogs Fans | 3.23% | 1.65x |
| Rapid City Trip Planners | 3.25% | 1.65x |
| Verizon Wireless Customers | 0.08% | 1.65x |
| Oregon Ducks Fans | 3.10% | 1.64x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Interest attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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APPAREL RETAILERS
The ACE Hardware audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ACE Hardware audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.63% | 6.52x |
| Everlane | 0.05% | 5.40x |
| Levi Strauss | 0.02% | 5.39x |
| Carhartt | 29.96% | 4.90x |
| Patagonia | 0.52% | 4.79x |
| Columbia | 0.51% | 4.75x |
| REI | 0.84% | 4.50x |
| Supreme | 0.04% | 4.27x |
| Eddie Bauer | 1.36% | 4.27x |
| The North Face | 0.87% | 4.18x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Location attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ACE Hardware audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.03% | 5.13x |
| Mining & Natural Resources | 0.02% | 3.42x |
| Law School Research Cluster | 0.02% | 3.42x |
| San Francisco Tourism | 0.03% | 3.08x |
| Fire Fighting | 0.15% | 2.97x |
| Texas Sporting & Outdoors Cluster | 0.02% | 2.72x |
| European Museums, Restaurants & Events | 0.10% | 2.60x |
| Bird Watching | 0.09% | 2.58x |
| Scuba Diving | 0.02% | 2.50x |
| Franchising | 0.02% | 2.48x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Content Affinity attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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DEMOGRAPHICS
The ACE Hardware audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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