Explore the ACE Hardware Audience
Below you'll find more information about the ACE Hardware audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the ACE Hardware audience.
INTERESTS
The ACE Hardware audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ACE Hardware audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 3.36% | 1.70x |
| Verizon Wireless Customers | 0.08% | 1.65x |
| North West State Fair Visitors | 4.07% | 1.61x |
| Washington County and Local Fair Visitors | 3.92% | 1.61x |
| Montana and Idaho Trip Planners | 2.88% | 1.56x |
| North Midwest State Fair Visitors | 4.34% | 1.55x |
| Wisconsin County and Local Fair Visitors | 4.23% | 1.53x |
| Tracfone Customers | 0.01% | 1.51x |
| Oregon Ducks Fans | 1.78% | 1.49x |
| Rapid City Trip Planners | 2.06% | 1.47x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Interest attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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APPAREL RETAILERS
The ACE Hardware audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ACE Hardware audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 3.40x |
| Levi Strauss | 0.03% | 2.77x |
| Patagonia | 0.39% | 2.57x |
| The North Face | 0.81% | 2.34x |
| REI | 0.92% | 2.28x |
| Maurices | 7.63% | 2.25x |
| LL Bean | 0.35% | 2.24x |
| Eddie Bauer | 1.99% | 2.22x |
| Carhartt | 35.22% | 2.12x |
| Columbia | 0.50% | 2.08x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Location attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ACE Hardware audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 0.04% | 4.73x |
| Bird Watching | 0.01% | 3.94x |
| Grocery & Food Service | 0.02% | 3.73x |
| Job Interview Process | 0.02% | 3.45x |
| University Press | 0.01% | 3.38x |
| Human Resources & Employee Management | 0.02% | 3.04x |
| National Parks | 0.03% | 2.91x |
| Southern California Tourism | 0.01% | 2.73x |
| Yard Structures | 0.02% | 2.69x |
| Parenting & Children's Activities | 0.04% | 2.53x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Content Affinity attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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DEMOGRAPHICS
The ACE Hardware audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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