Explore the ACE Hardware Audience
Below you'll find more information about the ACE Hardware audience, broken down in different categories based on their digital and physical behaviors. These are 730.3 thousand unique devices whose actions qualify for the ACE Hardware audience.
INTERESTS
The ACE Hardware audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ACE Hardware audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 2.60% | 1.95x |
| Oregon Trip Planners | 3.12% | 1.88x |
| Ski House Second Home Owners | 2.17% | 1.81x |
| Rapid City Trip Planners | 2.65% | 1.78x |
| Financially Aware (COVID-19 related) | 1.15% | 1.75x |
| North West State Fair Visitors | 3.67% | 1.73x |
| Montana and Idaho Trip Planners | 3.08% | 1.71x |
| Washington County and Local Fair Visitors | 3.52% | 1.69x |
| Oregon County and Local Fair Visitors | 3.57% | 1.67x |
| Minnesota Twins Fans | 2.93% | 1.66x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Interest attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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APPAREL RETAILERS
The ACE Hardware audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ACE Hardware audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.28% | 5.06x |
| Columbia | 0.31% | 4.22x |
| LL Bean | 0.17% | 4.22x |
| REI | 0.65% | 4.15x |
| Maurices | 4.42% | 4.08x |
| The North Face | 0.36% | 4.07x |
| Eddie Bauer | 0.91% | 3.98x |
| Lorna Jane | 0.08% | 3.94x |
| Carhartt | 34.76% | 3.80x |
| Lululemon | 0.83% | 3.56x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Location attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ACE Hardware audience is Office Furniture Design.
| Content Affinity | Composition | Index |
| Office Furniture Design | 0.04% | 5.39x |
| Gadgets | 0.03% | 3.88x |
| Meeting Planning & Hotels | 0.03% | 3.81x |
| Philanthropy - Nonprofits | 0.03% | 3.81x |
| Pac 12 Sports | 0.07% | 3.67x |
| Chemicals | 0.02% | 3.36x |
| Consumer Rewards | 0.02% | 3.35x |
| Home Remodeling | 0.10% | 3.34x |
| Mid-Atlantic Beaches | 0.03% | 3.20x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.03% | 3.20x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Content Affinity attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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DEMOGRAPHICS
The ACE Hardware audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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