Explore the ACE Hardware Audience
Below you'll find more information about the ACE Hardware audience, broken down in different categories based on their digital and physical behaviors. These are 916.5 thousand unique devices whose actions qualify for the ACE Hardware audience.
INTERESTS
The ACE Hardware audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ACE Hardware audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.08% | 1.65x |
| Sailing Enthusiasts | 2.71% | 1.51x |
| Tracfone Customers | 0.01% | 1.51x |
| Oregon Trip Planners | 2.90% | 1.50x |
| Pontoon Boat Researchers | 3.79% | 1.49x |
| Rapid City Trip Planners | 2.64% | 1.48x |
| Social Distancing Content Readers | 1.40% | 1.47x |
| North Midwest State Fair Visitors | 3.67% | 1.47x |
| Tractor Shoppers | 3.18% | 1.47x |
| North West State Fair Visitors | 3.47% | 1.44x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Interest attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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APPAREL RETAILERS
The ACE Hardware audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ACE Hardware audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.30x |
| Patagonia | 0.33% | 5.03x |
| REI | 0.79% | 4.35x |
| Columbia | 0.41% | 4.14x |
| Maurices | 5.81% | 4.05x |
| The North Face | 0.54% | 4.01x |
| Eddie Bauer | 1.47% | 3.99x |
| LL Bean | 0.27% | 3.81x |
| Carhartt | 36.72% | 3.79x |
| Lululemon | 1.11% | 3.59x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Location attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ACE Hardware audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.05% | 5.34x |
| Foreign Language Education | 0.05% | 4.32x |
| Cuba & Mexico Media | 0.05% | 4.22x |
| Southern California Tourism | 0.04% | 3.98x |
| Nepal News | 0.03% | 3.90x |
| Human Resources & Employee Management | 0.03% | 3.46x |
| Consumer Rewards | 0.02% | 3.35x |
| Nutrition & Diabetic Living | 0.03% | 3.19x |
| Winter Sports & Gear | 0.09% | 3.05x |
| Weather Information | 0.03% | 3.03x |
Composition Percentage:
The overlap percentage between the ACE Hardware audience and the Content Affinity attribute.
Index: A comparison of the ACE Hardware audience to the internet population.
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DEMOGRAPHICS
The ACE Hardware audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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