Explore the ALDI Audience
Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the ALDI audience.
INTERESTS
The ALDI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ALDI audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 3.55% | 1.76x |
| Ohio County and Local Fair Visitors | 3.65% | 1.66x |
| Wisconsin County and Local Fair Visitors | 3.52% | 1.65x |
| Price Conscious Grocery Shoppers | 2.72% | 1.58x |
| Water Park Visitors | 3.44% | 1.55x |
| Bargain Shopping Researchers | 2.14% | 1.51x |
| Coupon Researchers | 2.52% | 1.50x |
| Chicago Cubs Fans | 2.65% | 1.49x |
| Cleveland Cavaliers Fans | 2.13% | 1.45x |
| Budget Grocery Shoppers | 1.99% | 1.45x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
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APPAREL RETAILERS
The ALDI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ALDI audience is Belk.
| Location | Composition | Index |
| Belk | 1.21% | 4.81x |
| Express Outlets | 0.97% | 4.66x |
| Dressbarn | 4.38% | 4.65x |
| Carhartt | 1.72% | 4.54x |
| Charlotte Russe | 4.12% | 4.48x |
| Lane Bryant | 4.27% | 4.48x |
| Old Navy | 8.17% | 4.45x |
| Express | 5.16% | 4.40x |
| Aeropostale | 4.94% | 4.28x |
| Hollister | 3.69% | 4.24x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ALDI audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.63% | 2.94x |
| Home Improvement Contractor | 0.08% | 2.28x |
| Illinois News | 1.54% | 2.26x |
| Missouri News Content Cluster | 1.53% | 2.08x |
| Chicago Cluster | 2.77% | 2.04x |
| Drawing & Animation | 0.01% | 2.00x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.00x |
| Memphis News | 0.19% | 1.99x |
| Indiana Finance & Business Cluster | 0.95% | 1.98x |
| Low Budget Shoppers | 0.08% | 1.95x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
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DEMOGRAPHICS
The ALDI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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