Dstillery Audiences

ALDI

Audience Size: 1.2 Million Devices

Explore the ALDI Audience

Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the ALDI audience.

Dstillery Crafted Audiences

INTERESTS

The ALDI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the ALDI audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 3.45% 1.83x
St. Louis Trip Planners 4.93% 1.77x
Wisconsin County and Local Fair Visitors 4.69% 1.68x
Sprint Customers 0.03% 1.66x
Minnesota County and Local Fair Visitors 4.57% 1.58x
Water Park Visitors 4.19% 1.54x
Ohio County and Local Fair Visitors 3.97% 1.53x
Chicago Blackhawks Fans 2.85% 1.53x
Sustainable Food Researchers 3.19% 1.44x
Michigan County and Local Fair Visitors 4.18% 1.42x
Composition Percentage: The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The ALDI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the ALDI audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 3.40x
Maurices 8.16% 2.41x
Belk 1.47% 2.20x
Dressbarn 3.65% 2.17x
Express Outlets 0.80% 2.14x
Old Navy 7.59% 2.07x
Express 4.59% 2.02x
Mens Wearhouse 6.04% 2.02x
Lane Bryant 4.02% 2.02x
American Eagle Outfitters 3.76% 1.98x
Composition Percentage: The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the ALDI audience is Costumes.

Content Affinity Composition Index
Costumes 0.05% 5.02x
Healthy Eating Researchers 0.02% 3.99x
Southern California Tourism 0.03% 3.82x
Visa & Immigration 0.03% 3.76x
Shoes & Accessories 0.03% 3.67x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.02% 3.57x
Toys Shopping 0.03% 3.47x
Hobby Vehicles 0.03% 3.17x
Nutrition & Diabetic Living 0.03% 3.07x
Internet Radio 0.04% 2.83x
Composition Percentage: The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The ALDI audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female