Dstillery Audiences

ALDI

Audience Size: 1.2 Million Devices

Explore the ALDI Audience

Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the ALDI audience.

Dstillery Crafted Audiences

INTERESTS

The ALDI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the ALDI audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 4.57% 1.88x
Ohio County and Local Fair Visitors 4.25% 1.82x
Chicago Trip Planners 4.79% 1.67x
Water Park Visitors 4.34% 1.66x
Midwestern Voters 3.46% 1.62x
Chicago Cubs Fans 3.47% 1.59x
Smoky Mountains Trip Planners 3.42% 1.56x
Price Conscious Grocery Shoppers 3.26% 1.56x
Black Friday Deal Shoppers 3.41% 1.55x
Myrtle Beach Trip Planners 3.07% 1.53x
Composition Percentage: The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The ALDI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the ALDI audience is Belk.

Location Composition Index
Belk 1.08% 4.97x
Carhartt 0.52% 4.92x
Express Outlets 0.92% 4.91x
Dressbarn 4.02% 4.69x
Topshop 0.34% 4.65x
Charlotte Russe 3.45% 4.65x
Express 5.25% 4.60x
Aeropostale 4.09% 4.59x
Old Navy 7.27% 4.57x
Columbia 1.18% 4.52x
Composition Percentage: The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the ALDI audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 4.80x
Barcode Site & App Users 0.01% 3.24x
Survey Websites 0.02% 3.07x
Illinois 0.91% 2.52x
Online Learning 0.03% 2.20x
Illinois News 1.83% 2.18x
Homeschooling 0.06% 2.13x
Indiana Finance & Business Cluster 1.19% 2.12x
Bulgaria Cluster 0.02% 2.05x
Missouri News Content Cluster 1.82% 1.99x
Composition Percentage: The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The ALDI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female