Explore the ALDI Audience
Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the ALDI audience.
INTERESTS
The ALDI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ALDI audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.07% | 2.28x |
| Essential Oils Enthusiasts | 0.23% | 2.16x |
| Wisconsin County and Local Fair Visitors | 4.67% | 1.68x |
| Sprint Customers | 0.03% | 1.66x |
| Chicago Trip Planners | 3.05% | 1.63x |
| Restaurant Supply Shoppers | 0.14% | 1.62x |
| Ohio County and Local Fair Visitors | 4.10% | 1.59x |
| St. Louis Trip Planners | 4.41% | 1.57x |
| Water Park Visitors | 4.39% | 1.51x |
| Holiday Season Home Improvement Deal Shoppers | 2.09% | 1.49x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
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APPAREL RETAILERS
The ALDI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ALDI audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 4.18x |
| Maurices | 10.82% | 2.38x |
| Belk | 2.35% | 2.29x |
| Dressbarn | 4.94% | 2.24x |
| Old Navy | 10.08% | 2.10x |
| Lane Bryant | 5.73% | 2.09x |
| Express Outlets | 0.97% | 2.06x |
| American Eagle Outfitters | 5.45% | 2.05x |
| Express | 6.63% | 2.04x |
| Mens Wearhouse | 8.32% | 2.04x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ALDI audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.05% | 5.02x |
| Mail Order Food | 0.04% | 4.42x |
| Bridal Fashion | 0.03% | 3.98x |
| National Parks | 0.02% | 3.91x |
| Greece Cluster | 0.02% | 3.91x |
| Healthcare Jobs | 0.02% | 3.76x |
| Natural & Healthy Living Researchers | 0.02% | 3.69x |
| Romanian News | 0.03% | 3.66x |
| Serbia & Albania Cluster | 0.07% | 3.60x |
| France Online Music & Quiz Content Cluster | 0.03% | 3.47x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
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DEMOGRAPHICS
The ALDI audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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