Dstillery Audiences

ALDI

Audience Size: 1.8 Million Devices

Explore the ALDI Audience

Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the ALDI audience.

Dstillery Crafted Audiences

INTERESTS

The ALDI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the ALDI audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 4.04% 1.62x
Ohio County and Local Fair Visitors 3.78% 1.61x
Wisconsin County and Local Fair Visitors 3.78% 1.60x
North Carolina Travel Researchers 3.21% 1.48x
Price Conscious Grocery Shoppers 3.02% 1.47x
Water Park Visitors 3.41% 1.47x
Crochet Enthusiasts 2.88% 1.46x
Midwestern Voters 2.96% 1.44x
Florida Atlantic Coast Trip Planners 3.41% 1.41x
Knitting Enthusiasts 2.61% 1.40x
Composition Percentage: The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The ALDI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the ALDI audience is Dressbarn.

Location Composition Index
Dressbarn 4.62% 4.93x
Belk 1.42% 4.88x
Charlotte Russe 3.33% 4.81x
Lane Bryant 4.76% 4.69x
Old Navy 9.46% 4.55x
Express Outlets 1.04% 4.51x
Mens Wearhouse 7.59% 4.41x
American Eagle Outfitters 6.77% 4.39x
Jos A. Bank Clothiers 4.35% 4.37x
Express 6.81% 4.33x
Composition Percentage: The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the ALDI audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.95x
Active Lifestyle Enthusiasts 0.02% 3.49x
Bulgaria Cluster 0.02% 3.30x
Arts & Crafts 0.09% 3.23x
General Interest 0.02% 2.85x
Holistic Medicine 0.06% 2.73x
Illinois 0.57% 2.70x
Electronic Document Assembly 0.05% 2.56x
Illinois Education 0.11% 2.48x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 2.35x
Composition Percentage: The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The ALDI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female