Explore the ALDI Audience
Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the ALDI audience.
INTERESTS
The ALDI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ALDI audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 0.10% | 3.66x |
| Ohio County and Local Fair Visitors | 4.98% | 2.03x |
| Chicago Trip Planners | 3.76% | 1.95x |
| Midwestern Voters | 3.62% | 1.82x |
| Cleveland Cavaliers Fans | 2.89% | 1.81x |
| St. Louis Trip Planners | 4.06% | 1.74x |
| Wisconsin County and Local Fair Visitors | 3.79% | 1.71x |
| Chicago Blackhawks Fans | 3.16% | 1.70x |
| Sprint Customers | 0.03% | 1.66x |
| Childrens Museum Visitors | 3.06% | 1.66x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
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APPAREL RETAILERS
The ALDI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ALDI audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.05% | 8.59x |
| Maurices | 0.27% | 6.42x |
| Dressbarn | 3.77% | 5.18x |
| Belk | 1.33% | 5.10x |
| Charlotte Russe | 1.42% | 4.88x |
| Lane Bryant | 4.07% | 4.74x |
| Old Navy | 8.03% | 4.64x |
| Express | 6.05% | 4.46x |
| Gymboree | 4.23% | 4.46x |
| Journeys | 8.04% | 4.45x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ALDI audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 0.07% | 3.72x |
| Canada Travel & Tourism | 0.07% | 3.69x |
| Feminism | 0.12% | 3.53x |
| Teaching Abroad | 0.02% | 3.50x |
| Computer Printers | 0.03% | 3.45x |
| Russia Cluster | 0.07% | 3.32x |
| Flower Shopping | 0.07% | 3.17x |
| Romanian News | 0.03% | 3.15x |
| Italy Cluster | 0.03% | 2.85x |
| Greece Cluster | 0.03% | 2.85x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
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DEMOGRAPHICS
The ALDI audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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