Dstillery Audiences

ALDI

Audience Size: 1.1 Million Devices

Explore the ALDI Audience

Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the ALDI audience.

Dstillery Crafted Audiences

INTERESTS

The ALDI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the ALDI audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 3.55% 1.76x
Ohio County and Local Fair Visitors 3.65% 1.66x
Wisconsin County and Local Fair Visitors 3.52% 1.65x
Price Conscious Grocery Shoppers 2.72% 1.58x
Water Park Visitors 3.44% 1.55x
Bargain Shopping Researchers 2.14% 1.51x
Coupon Researchers 2.52% 1.50x
Chicago Cubs Fans 2.65% 1.49x
Cleveland Cavaliers Fans 2.13% 1.45x
Budget Grocery Shoppers 1.99% 1.45x
Composition Percentage: The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The ALDI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the ALDI audience is Belk.

Location Composition Index
Belk 1.21% 4.81x
Express Outlets 0.97% 4.66x
Dressbarn 4.38% 4.65x
Carhartt 1.72% 4.54x
Charlotte Russe 4.12% 4.48x
Lane Bryant 4.27% 4.48x
Old Navy 8.17% 4.45x
Express 5.16% 4.40x
Aeropostale 4.94% 4.28x
Hollister 3.69% 4.24x
Composition Percentage: The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the ALDI audience is Illinois.

Content Affinity Composition Index
Illinois 0.63% 2.94x
Home Improvement Contractor 0.08% 2.28x
Illinois News 1.54% 2.26x
Missouri News Content Cluster 1.53% 2.08x
Chicago Cluster 2.77% 2.04x
Drawing & Animation 0.01% 2.00x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.00x
Memphis News 0.19% 1.99x
Indiana Finance & Business Cluster 0.95% 1.98x
Low Budget Shoppers 0.08% 1.95x
Composition Percentage: The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The ALDI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female