Explore the ALDI Audience
Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 535 thousand unique devices whose actions qualify for the ALDI audience.
INTERESTS
The ALDI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ALDI audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.03% | 1.66x |
| Cleveland Cavaliers Fans | 2.43% | 1.59x |
| Ohio County and Local Fair Visitors | 4.66% | 1.52x |
| Water Park Visitors | 4.56% | 1.51x |
| Wisconsin County and Local Fair Visitors | 4.79% | 1.49x |
| Midwestern Voters | 3.84% | 1.46x |
| Minnesota County and Local Fair Visitors | 4.66% | 1.46x |
| Cleveland Indians Fans | 3.64% | 1.45x |
| Minnesota Twins Fans | 3.34% | 1.45x |
| Homeschooling Parents | 3.08% | 1.44x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
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APPAREL RETAILERS
The ALDI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ALDI audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.02% | 5.09x |
| LL Bean | 0.18% | 3.93x |
| Calvin Klein | 0.04% | 3.72x |
| Abercrombie & Fitch | 0.11% | 3.53x |
| Dressbarn | 1.40% | 3.44x |
| Maurices | 2.94% | 3.44x |
| Club Monaco | 0.10% | 3.39x |
| Columbia | 0.18% | 3.32x |
| Jos A. Bank Clothiers | 1.24% | 3.31x |
| Express Outlets | 0.28% | 3.31x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ALDI audience is Medical Supplies and Information.
| Content Affinity | Composition | Index |
| Medical Supplies and Information | 0.10% | 5.16x |
| Costumes | 0.05% | 5.02x |
| Poland Cluster | 0.16% | 4.17x |
| African-American Hair | 0.10% | 4.09x |
| Canadian Lifestyle | 0.07% | 3.96x |
| Science Education & Academia | 0.09% | 3.83x |
| Shopping Catalogs | 0.07% | 3.58x |
| Amateur Radios | 0.09% | 3.50x |
| College Sports | 0.10% | 3.44x |
| Police Gear | 0.10% | 2.86x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
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DEMOGRAPHICS
The ALDI audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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