Explore the ALDI Audience
Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 481.5 thousand unique devices whose actions qualify for the ALDI audience.
INTERESTS
The ALDI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ALDI audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 0.20% | 1.99x |
| Ohio County and Local Fair Visitors | 4.18% | 1.83x |
| Home Custom Bedroom Decorators | 0.18% | 1.71x |
| Custom Home Lighting Shoppers | 0.18% | 1.71x |
| Chicago Trip Planners | 2.06% | 1.67x |
| Water Park Visitors | 4.72% | 1.66x |
| Sprint Customers | 0.03% | 1.66x |
| Vodka Enthusiasts | 0.60% | 1.63x |
| Midwestern Voters | 3.01% | 1.55x |
| Nashville Activity Researchers | 0.31% | 1.53x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
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APPAREL RETAILERS
The ALDI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ALDI audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.97% | 3.38x |
| Dressbarn | 1.17% | 3.38x |
| Mens Wearhouse | 2.01% | 3.35x |
| Lane Bryant | 1.35% | 3.34x |
| Carhartt | 11.16% | 3.34x |
| Old Navy | 2.56% | 3.18x |
| Belk | 0.48% | 3.07x |
| Jos A. Bank Clothiers | 1.03% | 2.93x |
| Express Outlets | 0.23% | 2.92x |
| Buckle | 1.58% | 2.87x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ALDI audience is Philanthropy - Charities & Fundraising.
| Content Affinity | Composition | Index |
| Philanthropy - Charities & Fundraising | 0.05% | 7.13x |
| Painting & Renovation | 0.04% | 5.38x |
| Costumes | 0.05% | 5.02x |
| Shopping Catalogs | 0.03% | 3.95x |
| Greece Cluster | 0.02% | 3.91x |
| Hobby Vehicles | 0.03% | 3.85x |
| Paleo & Keto Diet Enthusiasts | 0.03% | 3.44x |
| Farming & Agriculture | 0.03% | 3.43x |
| Assorted Topics (Television, Origami, Men's Health) | 0.05% | 3.20x |
| Data Centers | 0.04% | 3.11x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
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DEMOGRAPHICS
The ALDI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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