Dstillery Audiences

ALDI

Audience Size: 463.3 Thousand Devices

Explore the ALDI Audience

Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 463.3 thousand unique devices whose actions qualify for the ALDI audience.

Dstillery Crafted Audiences

INTERESTS

The ALDI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the ALDI audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 3.14% 1.78x
Chicago Cubs Fans 2.07% 1.63x
St. Louis Cardinals Fans 1.88% 1.53x
Chicago Blackhawks Fans 1.97% 1.52x
Kansas City Royals Fans 2.01% 1.50x
Water Park Visitors 2.56% 1.48x
Chicago Bears Fans 1.69% 1.48x
Midwestern Voters 1.81% 1.47x
Green Bay Packers Fans 1.89% 1.47x
Lottery Enthusiasts 0.16% 1.47x
Composition Percentage: The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The ALDI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the ALDI audience is Topshop.

Location Composition Index
Topshop 0.25% 5.48x
Express 3.74% 5.30x
Charlotte Russe 2.67% 5.25x
Aeropostale 3.05% 5.22x
Express Outlets 0.72% 5.17x
Eddie Bauer 1.57% 4.99x
Dressbarn 3.75% 4.94x
Belk 1.09% 4.91x
Journeys 3.85% 4.79x
Old Navy 6.02% 4.76x
Composition Percentage: The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the ALDI audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 5.37x
Quinceanera Planning 0.01% 3.76x
Survey Websites 0.02% 3.30x
Illinois 0.97% 2.66x
Memphis News 0.27% 2.64x
Bulgaria Cluster 0.02% 2.28x
Poland Cluster 0.10% 2.26x
Comedy Content 0.06% 2.18x
Illinois News 1.51% 2.17x
Missouri News Content Cluster 1.54% 2.07x
Composition Percentage: The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The ALDI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female