Explore the ALDI Audience
Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the ALDI audience.
INTERESTS
The ALDI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ALDI audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 3.45% | 1.83x |
| St. Louis Trip Planners | 4.93% | 1.77x |
| Wisconsin County and Local Fair Visitors | 4.69% | 1.68x |
| Sprint Customers | 0.03% | 1.66x |
| Minnesota County and Local Fair Visitors | 4.57% | 1.58x |
| Water Park Visitors | 4.19% | 1.54x |
| Ohio County and Local Fair Visitors | 3.97% | 1.53x |
| Chicago Blackhawks Fans | 2.85% | 1.53x |
| Sustainable Food Researchers | 3.19% | 1.44x |
| Michigan County and Local Fair Visitors | 4.18% | 1.42x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
Curious about what else the ALDI audience is interested in?
Sign Up
APPAREL RETAILERS
The ALDI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ALDI audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 3.40x |
| Maurices | 8.16% | 2.41x |
| Belk | 1.47% | 2.20x |
| Dressbarn | 3.65% | 2.17x |
| Express Outlets | 0.80% | 2.14x |
| Old Navy | 7.59% | 2.07x |
| Express | 4.59% | 2.02x |
| Mens Wearhouse | 6.04% | 2.02x |
| Lane Bryant | 4.02% | 2.02x |
| American Eagle Outfitters | 3.76% | 1.98x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
Want to find more of the ALDI audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ALDI audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.05% | 5.02x |
| Healthy Eating Researchers | 0.02% | 3.99x |
| Southern California Tourism | 0.03% | 3.82x |
| Visa & Immigration | 0.03% | 3.76x |
| Shoes & Accessories | 0.03% | 3.67x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.02% | 3.57x |
| Toys Shopping | 0.03% | 3.47x |
| Hobby Vehicles | 0.03% | 3.17x |
| Nutrition & Diabetic Living | 0.03% | 3.07x |
| Internet Radio | 0.04% | 2.83x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
Want to see more of the Content Affinities the ALDI audience visits?
Sign Up
DEMOGRAPHICS
The ALDI audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the ALDI audience?
Sign Up