Explore the ALDI Audience
Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 278.3 thousand unique devices whose actions qualify for the ALDI audience.
INTERESTS
The ALDI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ALDI audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 5.79% | 2.00x |
| Mahjong Players | 3.73% | 1.89x |
| Michigan County and Local Fair Visitors | 6.05% | 1.86x |
| Knitting Enthusiasts | 3.34% | 1.82x |
| Midwestern Voters | 4.76% | 1.81x |
| Price Conscious Grocery Shoppers | 3.22% | 1.78x |
| Chicago Trip Planners | 4.05% | 1.75x |
| Retired Assisted Living Shoppers | 2.57% | 1.74x |
| Sprint Customers | 0.03% | 1.66x |
| Involved Parents | 2.51% | 1.66x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
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APPAREL RETAILERS
The ALDI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ALDI audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 7.42x |
| Club Monaco | 0.19% | 4.07x |
| Charlotte Russe | 0.29% | 4.03x |
| Calvin Klein | 0.08% | 3.95x |
| Johnston and Murphy | 0.01% | 3.90x |
| Express Outlets | 0.52% | 3.81x |
| Topshop | 0.03% | 3.78x |
| Maurices | 5.35% | 3.77x |
| Jos A. Bank Clothiers | 2.14% | 3.73x |
| Ralph Lauren | 0.73% | 3.73x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ALDI audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.05% | 5.02x |
| Nature & Wildlife | 0.19% | 4.65x |
| Minnesota Community Business Cluster | 0.39% | 4.31x |
| Low Budget Shoppers | 0.19% | 4.19x |
| Home Remodeling | 0.19% | 4.10x |
| Shoes & Accessories | 0.13% | 3.85x |
| Science Education & Academia | 0.09% | 3.83x |
| Unique & Personalized Fashion | 0.13% | 3.74x |
| Pet Supplies | 0.13% | 3.68x |
| Amateur Radios | 0.09% | 3.50x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
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DEMOGRAPHICS
The ALDI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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