Dstillery Audiences

ALDI

Audience Size: 278.3 Thousand Devices

Explore the ALDI Audience

Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 278.3 thousand unique devices whose actions qualify for the ALDI audience.

Dstillery Crafted Audiences

INTERESTS

The ALDI audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the ALDI audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 5.79% 2.00x
Mahjong Players 3.73% 1.89x
Michigan County and Local Fair Visitors 6.05% 1.86x
Knitting Enthusiasts 3.34% 1.82x
Midwestern Voters 4.76% 1.81x
Price Conscious Grocery Shoppers 3.22% 1.78x
Chicago Trip Planners 4.05% 1.75x
Retired Assisted Living Shoppers 2.57% 1.74x
Sprint Customers 0.03% 1.66x
Involved Parents 2.51% 1.66x
Composition Percentage: The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The ALDI audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the ALDI audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 7.42x
Club Monaco 0.19% 4.07x
Charlotte Russe 0.29% 4.03x
Calvin Klein 0.08% 3.95x
Johnston and Murphy 0.01% 3.90x
Express Outlets 0.52% 3.81x
Topshop 0.03% 3.78x
Maurices 5.35% 3.77x
Jos A. Bank Clothiers 2.14% 3.73x
Ralph Lauren 0.73% 3.73x
Composition Percentage: The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the ALDI audience is Costumes.

Content Affinity Composition Index
Costumes 0.05% 5.02x
Nature & Wildlife 0.19% 4.65x
Minnesota Community Business Cluster 0.39% 4.31x
Low Budget Shoppers 0.19% 4.19x
Home Remodeling 0.19% 4.10x
Shoes & Accessories 0.13% 3.85x
Science Education & Academia 0.09% 3.83x
Unique & Personalized Fashion 0.13% 3.74x
Pet Supplies 0.13% 3.68x
Amateur Radios 0.09% 3.50x
Composition Percentage: The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The ALDI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female