Explore the ALDI Audience
Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 464.6 thousand unique devices whose actions qualify for the ALDI audience.
INTERESTS
The ALDI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ALDI audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 4.11% | 1.92x |
| Wisconsin County and Local Fair Visitors | 4.72% | 1.80x |
| Ohio County and Local Fair Visitors | 4.56% | 1.67x |
| Sprint Customers | 0.03% | 1.66x |
| Generic Prescription Drug Shoppers | 2.45% | 1.66x |
| Chicken Recipe Researchers | 2.67% | 1.65x |
| Cleveland Cavaliers Fans | 2.39% | 1.62x |
| Minnesota Twins Fans | 3.28% | 1.62x |
| Minnesota County and Local Fair Visitors | 4.36% | 1.61x |
| Asthma Sufferers | 2.83% | 1.60x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
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APPAREL RETAILERS
The ALDI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ALDI audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 6.98x |
| Topshop | 0.03% | 4.55x |
| Maurices | 5.80% | 4.05x |
| Dressbarn | 2.90% | 4.02x |
| Jos A. Bank Clothiers | 2.29% | 3.90x |
| Belk | 1.11% | 3.89x |
| Lane Bryant | 3.08% | 3.87x |
| Express | 3.59% | 3.84x |
| Kate Spade | 1.06% | 3.78x |
| Mens Wearhouse | 4.22% | 3.78x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ALDI audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.58% | 5.45x |
| Costumes | 0.05% | 5.02x |
| Community Planning & Transportation | 0.08% | 4.33x |
| Perfume, Makeup & Cosmetics | 0.08% | 3.87x |
| Mid-Atlantic Beaches | 0.04% | 3.79x |
| Greece Cluster | 0.04% | 3.72x |
| Diabetes Research | 0.08% | 3.70x |
| Pac 12 Sports | 0.06% | 3.54x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.06% | 3.38x |
| Custom Printing | 0.11% | 2.91x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
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DEMOGRAPHICS
The ALDI audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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