Explore the ALDI Audience
Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 921.9 thousand unique devices whose actions qualify for the ALDI audience.
INTERESTS
The ALDI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ALDI audience is Small Business COVID-19 Relief Researchers.
| Interest | Composition | Index |
| Small Business COVID-19 Relief Researchers | 0.02% | 1.95x |
| Chicago Trip Planners | 4.05% | 1.82x |
| Pantry Recipes Researchers | 0.05% | 1.80x |
| Ohio County and Local Fair Visitors | 5.39% | 1.70x |
| Minnesota Twins Fans | 3.82% | 1.68x |
| Wisconsin County and Local Fair Visitors | 4.87% | 1.67x |
| Sprint Customers | 0.03% | 1.66x |
| Minnesota County and Local Fair Visitors | 4.61% | 1.62x |
| St. Louis Trip Planners | 4.46% | 1.57x |
| Chicken Recipe Researchers | 3.12% | 1.55x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
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APPAREL RETAILERS
The ALDI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ALDI audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 7.24x |
| Maurices | 1.65% | 6.59x |
| Belk | 0.96% | 4.80x |
| Dressbarn | 2.55% | 4.74x |
| Charlotte Russe | 0.34% | 4.43x |
| Lane Bryant | 2.88% | 4.42x |
| Old Navy | 5.46% | 4.34x |
| Carhartt | 25.65% | 4.19x |
| Jos A. Bank Clothiers | 2.57% | 4.05x |
| Aeropostale | 3.36% | 4.02x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ALDI audience is Gadgets.
| Content Affinity | Composition | Index |
| Gadgets | 0.05% | 5.67x |
| Costumes | 0.07% | 5.44x |
| Teaching Abroad | 0.02% | 3.50x |
| Concert Posters | 0.03% | 3.08x |
| Nepal News | 0.03% | 3.03x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.08% | 2.98x |
| Alternative Movie Streaming | 0.03% | 2.98x |
| Meeting Planning & Hotels | 0.05% | 2.86x |
| Greece Cluster | 0.03% | 2.85x |
| Cigars | 0.03% | 2.85x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
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DEMOGRAPHICS
The ALDI audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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