Explore the ALDI Audience
Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 577.5 thousand unique devices whose actions qualify for the ALDI audience.
INTERESTS
The ALDI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ALDI audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 4.25% | 1.83x |
| Ohio County and Local Fair Visitors | 5.38% | 1.72x |
| Sprint Customers | 0.03% | 1.66x |
| Water Park Visitors | 4.20% | 1.55x |
| Cleveland Indians Fans | 3.74% | 1.54x |
| Wisconsin County and Local Fair Visitors | 4.66% | 1.53x |
| Zoo Visitors | 3.97% | 1.50x |
| Midwestern Voters | 3.95% | 1.49x |
| Green Bay Packers Fans | 3.99% | 1.47x |
| Cleveland Cavaliers Fans | 2.77% | 1.46x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
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APPAREL RETAILERS
The ALDI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ALDI audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 4.72x |
| Maurices | 4.48% | 4.14x |
| Dressbarn | 2.24% | 4.08x |
| Jos A. Bank Clothiers | 1.86% | 3.89x |
| Brooks Brothers | 0.65% | 3.88x |
| Aeropostale | 1.82% | 3.77x |
| Old Navy | 4.03% | 3.77x |
| Mens Wearhouse | 3.61% | 3.72x |
| Belk | 0.71% | 3.72x |
| Forever 21 | 1.17% | 3.71x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ALDI audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.05% | 5.02x |
| Cuba & Mexico Media | 0.09% | 3.90x |
| Food Cluster | 0.14% | 3.81x |
| Greece Cluster | 0.04% | 3.72x |
| Teaching Abroad | 0.02% | 3.50x |
| Right Wing Blogs - Political Activism | 0.05% | 3.44x |
| Alternative Movie Streaming | 0.04% | 3.29x |
| Healthy Eating Researchers | 0.14% | 3.24x |
| Homeschooling | 0.05% | 3.12x |
| Data Centers | 0.16% | 3.00x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
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DEMOGRAPHICS
The ALDI audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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