Explore the ALDI Audience
Below you'll find more information about the ALDI audience, broken down in different categories based on their digital and physical behaviors. These are 383.3 thousand unique devices whose actions qualify for the ALDI audience.
INTERESTS
The ALDI audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ALDI audience is Buffalo Bills Fans.
| Interest | Composition | Index |
| Buffalo Bills Fans | 2.23% | 1.78x |
| Wisconsin County and Local Fair Visitors | 4.52% | 1.75x |
| Sprint Customers | 0.03% | 1.66x |
| Toy Blogs Readers | 1.06% | 1.66x |
| Restaurant Supply Shoppers | 0.15% | 1.65x |
| Cabin Rental Researchers | 2.96% | 1.63x |
| Wireless Headphone Researchers | 0.17% | 1.62x |
| Water Park Visitors | 7.23% | 1.62x |
| Ohio County and Local Fair Visitors | 4.19% | 1.59x |
| Minnesota County and Local Fair Visitors | 4.46% | 1.55x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Interest attribute.
Index: A comparison of the ALDI audience to the internet population.
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APPAREL RETAILERS
The ALDI audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ALDI audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.49% | 4.75x |
| Eddie Bauer | 0.38% | 4.42x |
| Lane Bryant | 0.92% | 4.19x |
| Dressbarn | 1.11% | 4.08x |
| Calvin Klein | 0.12% | 4.07x |
| Carhartt | 0.21% | 3.79x |
| Mens Wearhouse | 1.47% | 3.78x |
| Tommy Bahama | 0.43% | 3.75x |
| Brooks Brothers | 0.33% | 3.72x |
| Maurices | 2.30% | 3.70x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Location attribute.
Index: A comparison of the ALDI audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ALDI audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.06% | 5.81x |
| Costumes | 0.05% | 5.02x |
| Serbia & Albania Cluster | 0.07% | 4.96x |
| Feminism | 0.02% | 4.69x |
| Accounting | 0.06% | 4.56x |
| Greece Cluster | 0.02% | 3.91x |
| Historical Information - Museums & Libraries | 0.04% | 3.23x |
| Bulgaria Cluster | 0.02% | 3.23x |
| Public Policy Media | 0.06% | 3.13x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.04% | 2.84x |
Composition Percentage:
The overlap percentage between the ALDI audience and the Content Affinity attribute.
Index: A comparison of the ALDI audience to the internet population.
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DEMOGRAPHICS
The ALDI audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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