Explore the AMC Theater Audience
Below you'll find more information about the AMC Theater audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the AMC Theater audience.
INTERESTS
The AMC Theater audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AMC Theater audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.65% | 1.84x |
| Countdown to the Beach Travelers | 0.02% | 1.73x |
| Brooklyn Nets Fans | 1.86% | 1.67x |
| Online Grocery Shoppers | 2.66% | 1.66x |
| Ballet Enthusiasts | 2.34% | 1.64x |
| New York Rangers Fans | 1.69% | 1.63x |
| Executive Travelers | 0.02% | 1.60x |
| New York Knicks Fans | 1.67% | 1.55x |
| New York Trip Planners | 2.54% | 1.53x |
| Action Movie and TV Enthusiasts | 1.79% | 1.52x |
Composition Percentage:
The overlap percentage between the AMC Theater audience and the Interest attribute.
Index: A comparison of the AMC Theater audience to the internet population.
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APPAREL RETAILERS
The AMC Theater audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AMC Theater audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 7.31% | 17.60x |
| Supreme | 0.59% | 16.96x |
| Everlane | 0.25% | 16.69x |
| Levi Strauss | 2.38% | 15.30x |
| Zara | 5.45% | 14.36x |
| Club Monaco | 1.80% | 13.84x |
| Free People | 3.86% | 13.06x |
| Intermix | 1.59% | 13.03x |
| Topshop | 0.27% | 12.77x |
| Uniqlo | 2.36% | 12.53x |
Composition Percentage:
The overlap percentage between the AMC Theater audience and the Location attribute.
Index: A comparison of the AMC Theater audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AMC Theater audience is Drawing & Animation.
| Content Affinity | Composition | Index |
| Drawing & Animation | 0.02% | 2.66x |
| Consumer Rewards | 0.06% | 2.28x |
| Men's Fashion Shopping | 0.02% | 2.22x |
| London Tourism & Events | 0.04% | 2.21x |
| NYC Tourist Attractions | 1.58% | 2.19x |
| Alternative Streaming Services | 0.04% | 2.15x |
| Aid Groups | 0.21% | 2.14x |
| Mysticism | 0.03% | 2.10x |
| New York City Real Estate Research Cluster | 0.98% | 2.08x |
| Film Production | 0.23% | 1.99x |
Composition Percentage:
The overlap percentage between the AMC Theater audience and the Content Affinity attribute.
Index: A comparison of the AMC Theater audience to the internet population.
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DEMOGRAPHICS
The AMC Theater audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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