Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.44% | 1.37x |
| Readers of Caribbean Content | 2.64% | 1.33x |
| Countdown to the Beach Travelers | 0.01% | 1.32x |
| Online Grocery Shoppers | 3.71% | 1.30x |
| Readers of Belizean Content | 2.43% | 1.29x |
| Readers of South American Content | 2.57% | 1.28x |
| Readers of Honduran Content | 2.29% | 1.27x |
| Readers of Colombian Content | 2.26% | 1.26x |
| Readers of Panamanian Content | 2.48% | 1.26x |
| Ballet Enthusiasts | 3.26% | 1.25x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.22% | 11.05x |
| Club Monaco | 2.06% | 10.20x |
| Supreme | 0.28% | 9.80x |
| Topshop | 0.70% | 9.75x |
| Zara | 3.95% | 9.46x |
| Uniqlo | 2.37% | 9.00x |
| Intermix | 1.36% | 8.74x |
| Lululemon | 7.60% | 8.47x |
| Ann Taylor | 3.24% | 7.97x |
| Abercrombie & Fitch | 4.80% | 7.64x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.01% | 4.20x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.91x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.41x |
| Franchising | 0.05% | 2.27x |
| Franco-African Cluster | 0.03% | 1.99x |
| Chat Rooms | 0.04% | 1.98x |
| New York City Education & News Cluster | 0.92% | 1.91x |
| Apartment & Community Real Estate Researchers | 0.06% | 1.87x |
| New York City Real Estate Research Cluster | 1.14% | 1.84x |
| Brazil & Portugal News | 0.11% | 1.74x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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