Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.01% | 2.39x |
| True Crime Podcast Listeners | 0.03% | 2.26x |
| Sprint Customers | 0.03% | 1.64x |
| AT&T Wireless Customers | 0.05% | 1.47x |
| Food Bank Researchers | 1.08% | 1.35x |
| Oregon Trip Planners | 2.60% | 1.31x |
| Los Angeles Activities Researchers | 2.15% | 1.30x |
| Readers of Spanish Content | 2.20% | 1.29x |
| Work Visa Researchers | 1.93% | 1.28x |
| Horror Movie Fans | 2.71% | 1.26x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Zara.
| Location | Composition | Index |
| Zara | 0.53% | 6.88x |
| Joe's Jeans | 0.03% | 6.60x |
| Club Monaco | 0.15% | 5.56x |
| Armani | 0.32% | 5.46x |
| Uniqlo | 0.18% | 5.45x |
| Calvin Klein | 0.05% | 5.39x |
| H&M | 1.78% | 5.37x |
| Journeys | 4.24% | 5.29x |
| Ann Taylor | 0.42% | 5.18x |
| Abercrombie & Fitch | 0.20% | 5.13x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Illinois College Sports.
| Content Affinity | Composition | Index |
| Illinois College Sports | 0.03% | 2.86x |
| Illinois Education | 0.05% | 2.78x |
| Scotland Travel | 0.02% | 2.73x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.65x |
| Instagram Management | 0.01% | 2.54x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.51x |
| Feminism | 0.09% | 2.37x |
| International Development & Health | 0.04% | 2.30x |
| Serbia & Albania Cluster | 0.03% | 2.28x |
| Mexico Travel | 0.01% | 2.24x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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