Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 757.7 thousand unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is Avid Readers.
| Interest | Composition | Index |
| Avid Readers | 3.10% | 3.59x |
| Charitable Organization Researchers | 2.86% | 2.91x |
| Blockbuster Movie Fans | 2.15% | 2.88x |
| Bitcoin Enthusiasts | 3.34% | 2.87x |
| Readers of Bengali Content | 1.91% | 2.87x |
| Women's Fitness Enthusiasts | 2.15% | 2.85x |
| Health Insurance Researchers | 2.39% | 2.84x |
| San Diego Activities Researchers | 2.63% | 2.83x |
| Home Design Enthusiasts | 2.15% | 2.76x |
| Work Visa Researchers | 2.63% | 2.74x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Zara.
| Location | Composition | Index |
| Zara | 0.88% | 9.60x |
| Uniqlo | 0.45% | 9.34x |
| Intermix | 0.17% | 8.28x |
| Ann Taylor | 0.82% | 8.15x |
| Club Monaco | 0.45% | 8.09x |
| Hollister | 3.45% | 8.02x |
| Charlotte Russe | 0.54% | 7.59x |
| Saint Laurent Paris | 0.23% | 7.59x |
| Abercrombie & Fitch | 0.34% | 7.59x |
| H&M | 2.69% | 7.43x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Romanian News.
| Content Affinity | Composition | Index |
| Romanian News | 0.04% | 5.29x |
| Pool Cleaning | 0.04% | 4.49x |
| Vegetarian Diet | 1.43% | 4.38x |
| New York City Real Estate Research Cluster | 0.72% | 4.30x |
| Online Games | 0.72% | 4.14x |
| Southern California Tourism | 0.02% | 3.92x |
| Philanthropy - Nonprofits | 0.02% | 3.92x |
| Environmental Conservation | 0.01% | 3.88x |
| Real Estate Cluster | 0.03% | 3.85x |
| Female Lifestyle Content Readers | 0.48% | 3.73x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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