Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.25% | 1.79x |
| Online Grocery Shoppers | 3.28% | 1.71x |
| Ballet Enthusiasts | 3.07% | 1.65x |
| New York Trip Planners | 3.47% | 1.61x |
| Real Estate Decision Makers | 2.69% | 1.50x |
| New York Rangers Fans | 2.00% | 1.48x |
| Restaurant Menu Researchers | 2.17% | 1.43x |
| New York Mets Fans | 1.82% | 1.43x |
| Broadway Fans | 2.29% | 1.42x |
| Brooklyn Nets Fans | 1.84% | 1.40x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.24% | 13.18x |
| Club Monaco | 1.98% | 11.27x |
| Lululemon | 9.79% | 10.62x |
| Supreme | 0.36% | 10.51x |
| Topshop | 0.44% | 9.81x |
| Zara | 3.80% | 9.58x |
| Intermix | 1.23% | 9.29x |
| Uniqlo | 1.98% | 8.80x |
| Levi Strauss | 1.76% | 8.63x |
| The Childrens Place | 8.64% | 8.30x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.29% | 2.38x |
| New York City Real Estate Research Cluster | 1.45% | 2.35x |
| NYC Tourist Attractions | 1.88% | 2.16x |
| New York City Family & Activity Cluster | 1.87% | 2.04x |
| Content Streamers & Downloaders | 0.01% | 2.01x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.00x |
| Hudson Valley New York Media | 0.84% | 1.95x |
| France Online Music & Quiz Content Cluster | 0.03% | 1.91x |
| Malaya | 0.02% | 1.88x |
| Bulgaria Cluster | 0.02% | 1.86x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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