Dstillery Audiences

AT&T

Audience Size: 5.1 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.88% 1.49x
Ballet Enthusiasts 2.97% 1.48x
Online Grocery Shoppers 3.41% 1.46x
Real Estate Decision Makers 3.16% 1.38x
Burger Enthusiast 0.26% 1.38x
New York Trip Planners 2.99% 1.38x
Readers of Puerto Rican Content 2.79% 1.35x
Restaurant Menu Researchers 2.39% 1.35x
Readers of South American Content 2.71% 1.33x
Los Angeles Mass Transit Commuters 3.32% 1.33x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Club Monaco.

Location Composition Index
Club Monaco 2.21% 9.05x
Supreme 0.23% 8.90x
Everlane 0.21% 8.75x
Topshop 0.77% 8.71x
Zara 3.99% 8.60x
Uniqlo 2.55% 8.16x
Intermix 1.27% 7.70x
Calvin Klein 0.66% 7.62x
Anthropologie 1.82% 7.24x
Ann Taylor 3.44% 7.19x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.69x
New York City Education & News Cluster 0.78% 2.15x
NYC Tourist Attractions 1.09% 1.99x
New York City Real Estate Research Cluster 0.83% 1.88x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 1.83x
LGBTQ Advocacy 1.29% 1.74x
South Carolina Travel 0.02% 1.74x
Chat Rooms 0.03% 1.72x
Institutional Investing 0.12% 1.71x
Cuba & Mexico Media 0.06% 1.71x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male