Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.08% | 1.41x |
| Online Grocery Shoppers | 3.27% | 1.36x |
| Ballet Enthusiasts | 3.16% | 1.35x |
| Real Estate Decision Makers | 3.16% | 1.35x |
| New York Trip Planners | 2.98% | 1.30x |
| Los Angeles Mass Transit Commuters | 3.42% | 1.30x |
| Readers of Puerto Rican Content | 2.65% | 1.29x |
| Readers of South American Content | 2.61% | 1.28x |
| Miami Trip Planners | 2.90% | 1.28x |
| Burger Enthusiast | 0.03% | 1.28x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.63% | 7.64x |
| Club Monaco | 1.81% | 7.56x |
| Supreme | 0.17% | 7.44x |
| Zara | 3.71% | 7.34x |
| Uniqlo | 2.38% | 7.05x |
| Everlane | 0.17% | 6.95x |
| Calvin Klein | 0.61% | 6.83x |
| Anthropologie | 3.06% | 6.58x |
| Abercrombie & Fitch | 2.32% | 6.55x |
| Intermix | 1.04% | 6.45x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.71% | 2.00x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.01% | 1.99x |
| New York City Real Estate Research Cluster | 0.78% | 1.91x |
| NYC Tourist Attractions | 1.01% | 1.90x |
| LGBTQ Advocacy | 1.06% | 1.81x |
| Turkey & Iran Cluster | 0.04% | 1.80x |
| Spanish Lifestyle & Health | 0.10% | 1.75x |
| London Tourism & Events | 0.02% | 1.65x |
| New York City Family & Activity Cluster | 1.12% | 1.61x |
| Alternative Movie Streaming | 0.05% | 1.59x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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