
Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the AT&T audience.

INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.
Interest | Composition | Index |
Boost Mobile Customers | 0.01% | 2.39x |
Sprint Customers | 0.03% | 1.64x |
AT&T Wireless Customers | 0.05% | 1.47x |
Executive Travelers | 0.16% | 1.42x |
CRM Platform Users | 1.09% | 1.37x |
French Language Learners | 1.67% | 1.27x |
College Students | 2.03% | 1.26x |
2022 FIFA World Cup Enthusiasts | 0.90% | 1.26x |
New York Trip Planners | 1.35% | 1.25x |
Real Estate Decision Makers | 1.11% | 1.24x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Uniqlo.
Location | Composition | Index |
Uniqlo | 0.39% | 8.53x |
Zumiez | 5.24% | 8.11x |
Coach | 1.05% | 7.19x |
Topshop | 0.05% | 6.95x |
Patagonia | 1.03% | 6.70x |
Intermix | 0.13% | 6.67x |
Anthropologie | 1.22% | 6.45x |
Ann Taylor | 0.40% | 6.32x |
Lululemon | 1.50% | 6.29x |
H&M | 2.03% | 6.26x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Visa & Immigration.
Content Affinity | Composition | Index |
Visa & Immigration | 0.03% | 5.25x |
Survival Guides | 0.02% | 5.17x |
Malaya | 0.04% | 4.15x |
Film Production | 0.03% | 4.12x |
Celebrity Gossip | 0.03% | 4.01x |
Accounting | 0.04% | 3.86x |
Healthcare - Doctors & Diagnosis | 0.04% | 3.73x |
Nepal News | 0.03% | 3.72x |
Vietnam Cluster | 0.03% | 3.72x |
Diet & Weight Loss | 0.04% | 3.30x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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