Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.88% | 1.49x |
| Ballet Enthusiasts | 2.97% | 1.48x |
| Online Grocery Shoppers | 3.41% | 1.46x |
| Real Estate Decision Makers | 3.16% | 1.38x |
| Burger Enthusiast | 0.26% | 1.38x |
| New York Trip Planners | 2.99% | 1.38x |
| Readers of Puerto Rican Content | 2.79% | 1.35x |
| Restaurant Menu Researchers | 2.39% | 1.35x |
| Readers of South American Content | 2.71% | 1.33x |
| Los Angeles Mass Transit Commuters | 3.32% | 1.33x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 2.21% | 9.05x |
| Supreme | 0.23% | 8.90x |
| Everlane | 0.21% | 8.75x |
| Topshop | 0.77% | 8.71x |
| Zara | 3.99% | 8.60x |
| Uniqlo | 2.55% | 8.16x |
| Intermix | 1.27% | 7.70x |
| Calvin Klein | 0.66% | 7.62x |
| Anthropologie | 1.82% | 7.24x |
| Ann Taylor | 3.44% | 7.19x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.69x |
| New York City Education & News Cluster | 0.78% | 2.15x |
| NYC Tourist Attractions | 1.09% | 1.99x |
| New York City Real Estate Research Cluster | 0.83% | 1.88x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.05% | 1.83x |
| LGBTQ Advocacy | 1.29% | 1.74x |
| South Carolina Travel | 0.02% | 1.74x |
| Chat Rooms | 0.03% | 1.72x |
| Institutional Investing | 0.12% | 1.71x |
| Cuba & Mexico Media | 0.06% | 1.71x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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