Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.01% | 2.39x |
| Sprint Customers | 0.03% | 1.64x |
| AT&T Wireless Customers | 0.05% | 1.47x |
| Food Bank Researchers | 0.78% | 1.27x |
| Jam Band Festival Fans | 2.72% | 1.25x |
| Arkansas Razorbacks Fans | 2.85% | 1.25x |
| Volleyball Enthusiasts | 3.10% | 1.23x |
| Colorado Skiers and Snowboarders | 2.50% | 1.22x |
| Government Student Loan Researchers | 2.59% | 1.22x |
| Online Test Prep Resource Readers | 2.46% | 1.22x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.01% | 3.21x |
| Zara | 0.73% | 3.04x |
| Abercrombie & Fitch | 0.33% | 3.00x |
| Lorna Jane | 0.30% | 2.97x |
| Calvin Klein | 0.12% | 2.91x |
| Topshop | 0.05% | 2.77x |
| Hollister | 3.09% | 2.74x |
| Uniqlo | 0.37% | 2.73x |
| Journeys | 6.64% | 2.61x |
| Zumiez | 3.68% | 2.61x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Health & Safety Compliance.
| Content Affinity | Composition | Index |
| Health & Safety Compliance | 0.01% | 4.97x |
| Insurance Cluster | 0.01% | 3.67x |
| Art News & Products | 0.02% | 2.63x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 2.57x |
| California Universities | 0.01% | 2.57x |
| Office Furniture Design | 0.01% | 2.44x |
| Italy Cluster | 0.02% | 2.20x |
| France Online Music & Quiz Content Cluster | 0.01% | 2.08x |
| Child Development | 0.08% | 2.08x |
| Russia Cluster | 0.04% | 1.94x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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