Dstillery Audiences

AT&T

Audience Size: 4.1 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.25% 1.79x
Online Grocery Shoppers 3.28% 1.71x
Ballet Enthusiasts 3.07% 1.65x
New York Trip Planners 3.47% 1.61x
Real Estate Decision Makers 2.69% 1.50x
New York Rangers Fans 2.00% 1.48x
Restaurant Menu Researchers 2.17% 1.43x
New York Mets Fans 1.82% 1.43x
Broadway Fans 2.29% 1.42x
Brooklyn Nets Fans 1.84% 1.40x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Everlane.

Location Composition Index
Everlane 0.24% 13.18x
Club Monaco 1.98% 11.27x
Lululemon 9.79% 10.62x
Supreme 0.36% 10.51x
Topshop 0.44% 9.81x
Zara 3.80% 9.58x
Intermix 1.23% 9.29x
Uniqlo 1.98% 8.80x
Levi Strauss 1.76% 8.63x
The Childrens Place 8.64% 8.30x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.29% 2.38x
New York City Real Estate Research Cluster 1.45% 2.35x
NYC Tourist Attractions 1.88% 2.16x
New York City Family & Activity Cluster 1.87% 2.04x
Content Streamers & Downloaders 0.01% 2.01x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.00x
Hudson Valley New York Media 0.84% 1.95x
France Online Music & Quiz Content Cluster 0.03% 1.91x
Malaya 0.02% 1.88x
Bulgaria Cluster 0.02% 1.86x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male