Dstillery Audiences

AT&T

Audience Size: 4.4 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.01% 2.39x
Sprint Customers 0.03% 1.64x
AT&T Wireless Customers 0.05% 1.47x
Food Bank Researchers 0.78% 1.27x
Jam Band Festival Fans 2.72% 1.25x
Arkansas Razorbacks Fans 2.85% 1.25x
Volleyball Enthusiasts 3.10% 1.23x
Colorado Skiers and Snowboarders 2.50% 1.22x
Government Student Loan Researchers 2.59% 1.22x
Online Test Prep Resource Readers 2.46% 1.22x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Supreme.

Location Composition Index
Supreme 0.01% 3.21x
Zara 0.73% 3.04x
Abercrombie & Fitch 0.33% 3.00x
Lorna Jane 0.30% 2.97x
Calvin Klein 0.12% 2.91x
Topshop 0.05% 2.77x
Hollister 3.09% 2.74x
Uniqlo 0.37% 2.73x
Journeys 6.64% 2.61x
Zumiez 3.68% 2.61x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is Health & Safety Compliance.

Content Affinity Composition Index
Health & Safety Compliance 0.01% 4.97x
Insurance Cluster 0.01% 3.67x
Art News & Products 0.02% 2.63x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.57x
California Universities 0.01% 2.57x
Office Furniture Design 0.01% 2.44x
Italy Cluster 0.02% 2.20x
France Online Music & Quiz Content Cluster 0.01% 2.08x
Child Development 0.08% 2.08x
Russia Cluster 0.04% 1.94x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female