Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.76% | 1.94x |
| Ballet Enthusiasts | 2.68% | 1.88x |
| New York Trip Planners | 2.85% | 1.75x |
| Online Grocery Shoppers | 4.94% | 1.65x |
| Restaurant Menu Researchers | 1.98% | 1.63x |
| Broadway Fans | 2.02% | 1.58x |
| New York Mets Fans | 1.57% | 1.52x |
| Real Estate Decision Makers | 4.43% | 1.49x |
| Brooklyn Nets Fans | 1.63% | 1.47x |
| Caribbean Trip Planners | 2.19% | 1.47x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.22% | 15.56x |
| Lululemon | 10.26% | 12.57x |
| Club Monaco | 1.53% | 12.19x |
| Supreme | 0.38% | 11.41x |
| Levi Strauss | 1.49% | 9.93x |
| Zara | 3.64% | 9.88x |
| The Childrens Place | 7.84% | 9.71x |
| Topshop | 0.17% | 9.43x |
| Intermix | 1.10% | 9.39x |
| Uniqlo | 1.69% | 9.23x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.78% | 2.53x |
| New Jersey News Cluster | 1.89% | 1.32x |
| Small Business Resources | 2.97% | 1.15x |
| Stock Market Investing Researchers | 3.19% | 1.15x |
| Connecticut News | 1.52% | 1.12x |
| Hip-Hop Enthusiast | 2.75% | 1.12x |
| Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) | 3.54% | 1.08x |
| Sports News - Team Specific | 8.95% | 1.08x |
| Music Magazines | 2.71% | 1.07x |
| Discount Travel | 8.98% | 1.07x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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