Dstillery Audiences

AT&T

Audience Size: 3.8 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.92% 1.94x
Ballet Enthusiasts 2.92% 1.91x
New York Trip Planners 2.79% 1.81x
Online Grocery Shoppers 5.00% 1.66x
Caribbean Trip Planners 2.39% 1.62x
Broadway Fans 1.95% 1.58x
Readers of Dominican Republic Content 2.36% 1.56x
Restaurant Menu Researchers 2.10% 1.55x
Real Estate Decision Makers 4.39% 1.55x
Northeastern Voters 1.86% 1.52x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Everlane.

Location Composition Index
Everlane 0.17% 15.62x
Lululemon 8.00% 13.07x
Club Monaco 1.45% 12.03x
Supreme 0.28% 10.44x
Zara 2.95% 9.66x
Armani 2.33% 9.58x
Levi Strauss 1.22% 9.29x
H&M 4.29% 9.28x
The Childrens Place 6.61% 9.14x
Intermix 0.86% 8.75x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.66% 3.49x
New York City Real Estate Research Cluster 1.25% 3.16x
NYC Tourist Attractions 1.84% 2.78x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.59x
Italy Cluster 0.03% 2.57x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 2.43x
Hudson Valley New York Media 0.71% 2.42x
Parenting & Nutrition 0.01% 2.37x
New York City Family & Activity Cluster 1.37% 2.36x
Drawing & Animation 0.02% 2.30x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male