Dstillery Audiences

AT&T

Audience Size: 1.3 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.11% 1.64x
Online Grocery Shoppers 3.92% 1.60x
Real Estate Decision Makers 3.23% 1.53x
Broadway Fans 1.30% 1.43x
Readers of South American Content 1.89% 1.40x
Readers of Dominican Republic Content 2.19% 1.38x
Last Minute Travelers 1.55% 1.38x
Caribbean Trip Planners 1.64% 1.37x
Luxury Womens Brands Shoppers 1.68% 1.36x
Readers of Caribbean Content 2.03% 1.35x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Club Monaco.

Location Composition Index
Club Monaco 0.78% 7.45x
Banana Republic 2.56% 5.25x
Free People 0.12% 4.95x
Patagonia 0.26% 4.57x
Lululemon 0.27% 4.57x
J. Crew 1.68% 4.09x
Michael Kors 0.41% 4.07x
The North Face 0.99% 3.92x
Brooks Brothers 1.72% 3.78x
REI 1.74% 3.50x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.31% 3.09x
New York City Real Estate Research Cluster 0.77% 2.68x
Greece Cluster 0.04% 2.32x
NYC Tourist Attractions 1.26% 2.29x
Turkey & Iran Cluster 0.04% 2.09x
Russia Cluster 0.10% 2.08x
New York City Family & Activity Cluster 0.85% 1.98x
Retail Industry News 0.07% 1.94x
LGBTQ Advocacy 0.80% 1.90x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.02% 1.86x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age and income brackets.
Age
55-64
Income
$75,000-$99,999