Dstillery Audiences

AT&T

Audience Size: 757.7 Thousand Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 757.7 thousand unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is Avid Readers.

Interest Composition Index
Avid Readers 3.10% 3.59x
Charitable Organization Researchers 2.86% 2.91x
Blockbuster Movie Fans 2.15% 2.88x
Bitcoin Enthusiasts 3.34% 2.87x
Readers of Bengali Content 1.91% 2.87x
Women's Fitness Enthusiasts 2.15% 2.85x
Health Insurance Researchers 2.39% 2.84x
San Diego Activities Researchers 2.63% 2.83x
Home Design Enthusiasts 2.15% 2.76x
Work Visa Researchers 2.63% 2.74x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Zara.

Location Composition Index
Zara 0.88% 9.60x
Uniqlo 0.45% 9.34x
Intermix 0.17% 8.28x
Ann Taylor 0.82% 8.15x
Club Monaco 0.45% 8.09x
Hollister 3.45% 8.02x
Charlotte Russe 0.54% 7.59x
Saint Laurent Paris 0.23% 7.59x
Abercrombie & Fitch 0.34% 7.59x
H&M 2.69% 7.43x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.04% 5.29x
Pool Cleaning 0.04% 4.49x
Vegetarian Diet 1.43% 4.38x
New York City Real Estate Research Cluster 0.72% 4.30x
Online Games 0.72% 4.14x
Southern California Tourism 0.02% 3.92x
Philanthropy - Nonprofits 0.02% 3.92x
Environmental Conservation 0.01% 3.88x
Real Estate Cluster 0.03% 3.85x
Female Lifestyle Content Readers 0.48% 3.73x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male