Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.92% | 1.94x |
| Ballet Enthusiasts | 2.92% | 1.91x |
| New York Trip Planners | 2.79% | 1.81x |
| Online Grocery Shoppers | 5.00% | 1.66x |
| Caribbean Trip Planners | 2.39% | 1.62x |
| Broadway Fans | 1.95% | 1.58x |
| Readers of Dominican Republic Content | 2.36% | 1.56x |
| Restaurant Menu Researchers | 2.10% | 1.55x |
| Real Estate Decision Makers | 4.39% | 1.55x |
| Northeastern Voters | 1.86% | 1.52x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.17% | 15.62x |
| Lululemon | 8.00% | 13.07x |
| Club Monaco | 1.45% | 12.03x |
| Supreme | 0.28% | 10.44x |
| Zara | 2.95% | 9.66x |
| Armani | 2.33% | 9.58x |
| Levi Strauss | 1.22% | 9.29x |
| H&M | 4.29% | 9.28x |
| The Childrens Place | 6.61% | 9.14x |
| Intermix | 0.86% | 8.75x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.66% | 3.49x |
| New York City Real Estate Research Cluster | 1.25% | 3.16x |
| NYC Tourist Attractions | 1.84% | 2.78x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.59x |
| Italy Cluster | 0.03% | 2.57x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 2.43x |
| Hudson Valley New York Media | 0.71% | 2.42x |
| Parenting & Nutrition | 0.01% | 2.37x |
| New York City Family & Activity Cluster | 1.37% | 2.36x |
| Drawing & Animation | 0.02% | 2.30x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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