Dstillery Audiences

AT&T

Audience Size: 4.3 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.44% 1.37x
Readers of Caribbean Content 2.64% 1.33x
Countdown to the Beach Travelers 0.01% 1.32x
Online Grocery Shoppers 3.71% 1.30x
Readers of Belizean Content 2.43% 1.29x
Readers of South American Content 2.57% 1.28x
Readers of Honduran Content 2.29% 1.27x
Readers of Colombian Content 2.26% 1.26x
Readers of Panamanian Content 2.48% 1.26x
Ballet Enthusiasts 3.26% 1.25x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Everlane.

Location Composition Index
Everlane 0.22% 11.05x
Club Monaco 2.06% 10.20x
Supreme 0.28% 9.80x
Topshop 0.70% 9.75x
Zara 3.95% 9.46x
Uniqlo 2.37% 9.00x
Intermix 1.36% 8.74x
Lululemon 7.60% 8.47x
Ann Taylor 3.24% 7.97x
Abercrombie & Fitch 4.80% 7.64x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.01% 4.20x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.91x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.41x
Franchising 0.05% 2.27x
Franco-African Cluster 0.03% 1.99x
Chat Rooms 0.04% 1.98x
New York City Education & News Cluster 0.92% 1.91x
Apartment & Community Real Estate Researchers 0.06% 1.87x
New York City Real Estate Research Cluster 1.14% 1.84x
Brazil & Portugal News 0.11% 1.74x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male