Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.23% | 1.69x |
| Online Grocery Shoppers | 4.06% | 1.59x |
| Caribbean Trip Planners | 1.90% | 1.58x |
| Readers of Dominican Republic Content | 2.25% | 1.53x |
| Real Estate Decision Makers | 3.28% | 1.50x |
| Readers of Caribbean Content | 2.08% | 1.49x |
| Broadway Fans | 1.44% | 1.49x |
| Readers of South American Content | 1.94% | 1.47x |
| Restaurant Menu Researchers | 1.58% | 1.41x |
| Luxury Womens Brands Shoppers | 1.80% | 1.41x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.09% | 16.52x |
| The Childrens Place | 7.91% | 15.21x |
| Club Monaco | 1.14% | 12.63x |
| Lululemon | 3.69% | 11.87x |
| Zara | 1.72% | 10.45x |
| Levi Strauss | 0.74% | 10.22x |
| Supreme | 0.13% | 10.22x |
| Armani | 1.31% | 9.90x |
| Hugo Boss | 0.89% | 9.83x |
| Uniqlo | 0.76% | 9.70x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.32% | 3.12x |
| New York City Real Estate Research Cluster | 0.83% | 2.67x |
| NYC Tourist Attractions | 1.40% | 2.37x |
| New York City Family & Activity Cluster | 1.01% | 2.17x |
| Greece Cluster | 0.03% | 2.07x |
| Hudson Valley New York Media | 0.49% | 2.00x |
| Upstate New York State Athletics | 0.02% | 1.99x |
| Institutional Investing | 0.10% | 1.91x |
| Electronic Document Assembly | 0.04% | 1.87x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.02% | 1.86x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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