Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 784.1 thousand unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.01% | 2.39x |
| Food Bank Researchers | 1.35% | 1.78x |
| Sprint Customers | 0.03% | 1.64x |
| AT&T Wireless Customers | 0.05% | 1.47x |
| Texas Energy Providers | 3.73% | 1.47x |
| Amazon Prime Movie Subscribers | 1.97% | 1.44x |
| Telemedicine Content Readers | 1.09% | 1.43x |
| Minecraft Video Game Fans | 3.58% | 1.42x |
| Tesla Enthusiasts | 3.02% | 1.41x |
| Burger Enthusiast | 2.77% | 1.40x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Zara.
| Location | Composition | Index |
| Zara | 0.76% | 8.60x |
| Abercrombie & Fitch | 0.26% | 7.15x |
| Saint Laurent Paris | 0.11% | 6.90x |
| Uniqlo | 0.30% | 6.80x |
| Calvin Klein | 0.10% | 6.62x |
| H&M | 2.58% | 6.43x |
| Ann Taylor | 0.65% | 6.23x |
| Armani | 0.50% | 6.21x |
| Topshop | 0.03% | 6.19x |
| Hollister | 2.98% | 6.17x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Free Online Game Players.
| Content Affinity | Composition | Index |
| Free Online Game Players | 0.06% | 5.52x |
| Auto Tires & Parts Repair Researchers | 0.11% | 5.47x |
| Spanish Health & Wellness | 0.24% | 5.22x |
| Central & South American News | 0.21% | 4.22x |
| Peru Media | 0.30% | 3.97x |
| Real Estate Cluster | 0.03% | 3.85x |
| Trucks | 0.06% | 3.83x |
| Medical Supplies and Information | 0.06% | 3.63x |
| Nutrition & Diabetic Living | 0.06% | 3.54x |
| Korea Cluster | 0.15% | 3.50x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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