Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.26x |
| Boost Mobile Customers | 0.01% | 2.25x |
| Burger Enthusiast | 0.06% | 1.60x |
| Sprint Customers | 0.05% | 1.48x |
| Real Estate Decision Makers | 2.30% | 1.26x |
| Carolina Panthers Fans | 2.83% | 1.25x |
| Market Intelligence Researchers | 2.07% | 1.25x |
| New York City Events Researchers | 2.13% | 1.25x |
| Advertising Professionals | 2.13% | 1.22x |
| Jamband Fans | 2.54% | 1.22x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 7.75x |
| Topshop | 0.41% | 7.67x |
| Club Monaco | 1.39% | 7.57x |
| Zara | 2.89% | 7.37x |
| Abercrombie & Fitch | 0.67% | 7.09x |
| Calvin Klein | 0.48% | 6.97x |
| Uniqlo | 1.73% | 6.91x |
| Supreme | 0.12% | 6.69x |
| Ann Taylor | 2.25% | 6.68x |
| Intermix | 0.71% | 6.54x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.01% | 3.33x |
| Franchising | 0.03% | 3.09x |
| General Interest | 0.02% | 2.60x |
| Ontario Canada Cluster | 0.02% | 2.43x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.38x |
| Survival Guides | 0.02% | 2.26x |
| Electronic Cabling | 0.05% | 2.25x |
| Men's Fashion Shopping | 0.01% | 2.03x |
| New York City Education & News Cluster | 0.50% | 1.87x |
| Senior Care | 0.04% | 1.86x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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