Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.01% | 2.39x |
| Sprint Customers | 0.03% | 1.64x |
| AT&T Wireless Customers | 0.05% | 1.47x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.07% | 1.33x |
| Big Box Store Jewelry Sale Shoppers | 0.05% | 1.25x |
| Online Content Creators | 0.19% | 1.23x |
| Washington Skiers and Snowboarders | 2.20% | 1.22x |
| Texas County and Local Fair Visitors | 3.22% | 1.22x |
| Skateboarding Enthusiasts | 2.87% | 1.22x |
| Oregon County and Local Fair Visitors | 2.92% | 1.22x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.48% | 2.63x |
| Supreme | 0.01% | 2.60x |
| Abercrombie & Fitch | 0.54% | 2.59x |
| Zara | 1.11% | 2.52x |
| Topshop | 0.09% | 2.52x |
| Calvin Klein | 0.17% | 2.47x |
| Uniqlo | 0.61% | 2.43x |
| Saint Laurent Paris | 0.26% | 2.42x |
| Madewell | 1.89% | 2.42x |
| Hollister | 5.18% | 2.40x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Grocery & Food Service.
| Content Affinity | Composition | Index |
| Grocery & Food Service | 0.01% | 3.22x |
| Car Keys, Locks & Remotes | 0.01% | 2.83x |
| Art News & Products | 0.02% | 2.77x |
| Dental Health | 0.02% | 2.08x |
| US Soccer | 0.05% | 2.02x |
| Music Education | 0.01% | 1.98x |
| Pet Supplies | 0.01% | 1.88x |
| Feminism | 0.01% | 1.84x |
| Custom Printing | 0.02% | 1.83x |
| Furniture & Home Improvement | 0.04% | 1.72x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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