Dstillery Audiences

AT&T

Audience Size: 1.4 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.01% 2.39x
Sprint Customers 0.03% 1.64x
AT&T Wireless Customers 0.05% 1.47x
Executive Travelers 0.16% 1.42x
CRM Platform Users 1.09% 1.37x
French Language Learners 1.67% 1.27x
College Students 2.03% 1.26x
2022 FIFA World Cup Enthusiasts 0.90% 1.26x
New York Trip Planners 1.35% 1.25x
Real Estate Decision Makers 1.11% 1.24x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Uniqlo.

Location Composition Index
Uniqlo 0.39% 8.53x
Zumiez 5.24% 8.11x
Coach 1.05% 7.19x
Topshop 0.05% 6.95x
Patagonia 1.03% 6.70x
Intermix 0.13% 6.67x
Anthropologie 1.22% 6.45x
Ann Taylor 0.40% 6.32x
Lululemon 1.50% 6.29x
H&M 2.03% 6.26x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.03% 5.25x
Survival Guides 0.02% 5.17x
Malaya 0.04% 4.15x
Film Production 0.03% 4.12x
Celebrity Gossip 0.03% 4.01x
Accounting 0.04% 3.86x
Healthcare - Doctors & Diagnosis 0.04% 3.73x
Nepal News 0.03% 3.72x
Vietnam Cluster 0.03% 3.72x
Diet & Weight Loss 0.04% 3.30x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male