Dstillery Audiences

AT&T

Audience Size: 2 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.01% 2.39x
True Crime Podcast Listeners 0.03% 2.26x
Sprint Customers 0.03% 1.64x
AT&T Wireless Customers 0.05% 1.47x
Food Bank Researchers 1.08% 1.35x
Oregon Trip Planners 2.60% 1.31x
Los Angeles Activities Researchers 2.15% 1.30x
Readers of Spanish Content 2.20% 1.29x
Work Visa Researchers 1.93% 1.28x
Horror Movie Fans 2.71% 1.26x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Zara.

Location Composition Index
Zara 0.53% 6.88x
Joe's Jeans 0.03% 6.60x
Club Monaco 0.15% 5.56x
Armani 0.32% 5.46x
Uniqlo 0.18% 5.45x
Calvin Klein 0.05% 5.39x
H&M 1.78% 5.37x
Journeys 4.24% 5.29x
Ann Taylor 0.42% 5.18x
Abercrombie & Fitch 0.20% 5.13x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.03% 2.86x
Illinois Education 0.05% 2.78x
Scotland Travel 0.02% 2.73x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.65x
Instagram Management 0.01% 2.54x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.51x
Feminism 0.09% 2.37x
International Development & Health 0.04% 2.30x
Serbia & Albania Cluster 0.03% 2.28x
Mexico Travel 0.01% 2.24x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male