Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.11% | 1.64x |
| Online Grocery Shoppers | 3.92% | 1.60x |
| Real Estate Decision Makers | 3.23% | 1.53x |
| Broadway Fans | 1.30% | 1.43x |
| Readers of South American Content | 1.89% | 1.40x |
| Readers of Dominican Republic Content | 2.19% | 1.38x |
| Last Minute Travelers | 1.55% | 1.38x |
| Caribbean Trip Planners | 1.64% | 1.37x |
| Luxury Womens Brands Shoppers | 1.68% | 1.36x |
| Readers of Caribbean Content | 2.03% | 1.35x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Curious about what else the AT&T audience is interested in?
Sign Up
APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.78% | 7.45x |
| Banana Republic | 2.56% | 5.25x |
| Free People | 0.12% | 4.95x |
| Patagonia | 0.26% | 4.57x |
| Lululemon | 0.27% | 4.57x |
| J. Crew | 1.68% | 4.09x |
| Michael Kors | 0.41% | 4.07x |
| The North Face | 0.99% | 3.92x |
| Brooks Brothers | 1.72% | 3.78x |
| REI | 1.74% | 3.50x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Want to find more of the AT&T audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.31% | 3.09x |
| New York City Real Estate Research Cluster | 0.77% | 2.68x |
| Greece Cluster | 0.04% | 2.32x |
| NYC Tourist Attractions | 1.26% | 2.29x |
| Turkey & Iran Cluster | 0.04% | 2.09x |
| Russia Cluster | 0.10% | 2.08x |
| New York City Family & Activity Cluster | 0.85% | 1.98x |
| Retail Industry News | 0.07% | 1.94x |
| LGBTQ Advocacy | 0.80% | 1.90x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.02% | 1.86x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Want to see more of the Content Affinities the AT&T audience visits?
Sign Up
DEMOGRAPHICS
The AT&T audience resonates most for the following age and income brackets.
Age
55-64
Income
$75,000-$99,999
Interested in seeing other demographic characteristics of the AT&T audience?
Sign Up