Dstillery Audiences

AT&T

Audience Size: 1.6 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.01% 2.39x
Sprint Customers 0.03% 1.64x
New York Trip Planners 1.59% 1.63x
New York City Events Researchers 1.41% 1.49x
AT&T Wireless Customers 0.05% 1.47x
Ivy League College Researchers 0.37% 1.37x
School Closings Updates Readers 0.70% 1.36x
Wireless Headphone Researchers 0.04% 1.35x
New York Yankees Fans 1.67% 1.34x
Mood Lifters Researchers 0.42% 1.34x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Uniqlo.

Location Composition Index
Uniqlo 0.33% 6.26x
Hollister 2.04% 6.14x
The Childrens Place 3.34% 5.70x
Zara 0.56% 5.66x
Eddie Bauer 1.11% 5.48x
Club Monaco 0.20% 5.47x
Coach 1.20% 5.47x
Calvin Klein 0.08% 5.46x
Zumiez 3.78% 5.45x
Forever 21 1.63% 5.44x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is Canada Travel & Tourism.

Content Affinity Composition Index
Canada Travel & Tourism 0.03% 5.39x
Survival Guides 0.02% 5.17x
MBA Education 0.02% 4.85x
Corporate Employment Pages 0.03% 4.04x
Canada Online Shopping Cluster 0.01% 3.64x
Accounting 0.07% 3.51x
Fire Fighting 0.01% 3.47x
College Sports 0.02% 3.45x
Natural Diet & Supplement Researchers 0.01% 3.30x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.02% 3.29x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male