Dstillery Audiences

AT&T

Audience Size: 6.2 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.01% 2.39x
Sprint Customers 0.03% 1.64x
AT&T Wireless Customers 0.05% 1.47x
Fall/Winter 2021 Fashion Trend Researchers 0.07% 1.33x
Big Box Store Jewelry Sale Shoppers 0.05% 1.25x
Online Content Creators 0.19% 1.23x
Washington Skiers and Snowboarders 2.20% 1.22x
Texas County and Local Fair Visitors 3.22% 1.22x
Skateboarding Enthusiasts 2.87% 1.22x
Oregon County and Local Fair Visitors 2.92% 1.22x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.48% 2.63x
Supreme 0.01% 2.60x
Abercrombie & Fitch 0.54% 2.59x
Zara 1.11% 2.52x
Topshop 0.09% 2.52x
Calvin Klein 0.17% 2.47x
Uniqlo 0.61% 2.43x
Saint Laurent Paris 0.26% 2.42x
Madewell 1.89% 2.42x
Hollister 5.18% 2.40x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is Grocery & Food Service.

Content Affinity Composition Index
Grocery & Food Service 0.01% 3.22x
Car Keys, Locks & Remotes 0.01% 2.83x
Art News & Products 0.02% 2.77x
Dental Health 0.02% 2.08x
US Soccer 0.05% 2.02x
Music Education 0.01% 1.98x
Pet Supplies 0.01% 1.88x
Feminism 0.01% 1.84x
Custom Printing 0.02% 1.83x
Furniture & Home Improvement 0.04% 1.72x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female