Dstillery Audiences

AT&T

Audience Size: 4 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.76% 1.94x
Ballet Enthusiasts 2.68% 1.88x
New York Trip Planners 2.85% 1.75x
Online Grocery Shoppers 4.94% 1.65x
Restaurant Menu Researchers 1.98% 1.63x
Broadway Fans 2.02% 1.58x
New York Mets Fans 1.57% 1.52x
Real Estate Decision Makers 4.43% 1.49x
Brooklyn Nets Fans 1.63% 1.47x
Caribbean Trip Planners 2.19% 1.47x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Everlane.

Location Composition Index
Everlane 0.22% 15.56x
Lululemon 10.26% 12.57x
Club Monaco 1.53% 12.19x
Supreme 0.38% 11.41x
Levi Strauss 1.49% 9.93x
Zara 3.64% 9.88x
The Childrens Place 7.84% 9.71x
Topshop 0.17% 9.43x
Intermix 1.10% 9.39x
Uniqlo 1.69% 9.23x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.78% 2.53x
New Jersey News Cluster 1.89% 1.32x
Small Business Resources 2.97% 1.15x
Stock Market Investing Researchers 3.19% 1.15x
Connecticut News 1.52% 1.12x
Hip-Hop Enthusiast 2.75% 1.12x
Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) 3.54% 1.08x
Sports News - Team Specific 8.95% 1.08x
Music Magazines 2.71% 1.07x
Discount Travel 8.98% 1.07x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male