Dstillery Audiences

AT&T

Audience Size: 6.5 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.08% 1.41x
Online Grocery Shoppers 3.27% 1.36x
Ballet Enthusiasts 3.16% 1.35x
Real Estate Decision Makers 3.16% 1.35x
New York Trip Planners 2.98% 1.30x
Los Angeles Mass Transit Commuters 3.42% 1.30x
Readers of Puerto Rican Content 2.65% 1.29x
Readers of South American Content 2.61% 1.28x
Miami Trip Planners 2.90% 1.28x
Burger Enthusiast 0.03% 1.28x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Topshop.

Location Composition Index
Topshop 0.63% 7.64x
Club Monaco 1.81% 7.56x
Supreme 0.17% 7.44x
Zara 3.71% 7.34x
Uniqlo 2.38% 7.05x
Everlane 0.17% 6.95x
Calvin Klein 0.61% 6.83x
Anthropologie 3.06% 6.58x
Abercrombie & Fitch 2.32% 6.55x
Intermix 1.04% 6.45x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.71% 2.00x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 1.99x
New York City Real Estate Research Cluster 0.78% 1.91x
NYC Tourist Attractions 1.01% 1.90x
LGBTQ Advocacy 1.06% 1.81x
Turkey & Iran Cluster 0.04% 1.80x
Spanish Lifestyle & Health 0.10% 1.75x
London Tourism & Events 0.02% 1.65x
New York City Family & Activity Cluster 1.12% 1.61x
Alternative Movie Streaming 0.05% 1.59x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male