Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.01% | 2.39x |
| True Crime Podcast Listeners | 0.03% | 2.26x |
| Telemedicine Content Readers | 0.04% | 1.85x |
| Sprint Customers | 0.03% | 1.64x |
| AT&T Wireless Customers | 0.05% | 1.47x |
| Oregon Ducks Fans | 2.28% | 1.37x |
| Oregon Trip Planners | 2.83% | 1.33x |
| Amazon Prime Movie Subscribers | 0.05% | 1.33x |
| Texas Longhorn Fans | 3.12% | 1.31x |
| Food Bank Researchers | 0.91% | 1.29x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.17% | 7.38x |
| Club Monaco | 0.74% | 7.29x |
| Zara | 1.71% | 7.27x |
| Everlane | 0.06% | 7.14x |
| Calvin Klein | 0.25% | 6.56x |
| Abercrombie & Fitch | 0.38% | 6.44x |
| Hollister | 3.43% | 6.36x |
| Uniqlo | 0.88% | 6.35x |
| Ann Taylor | 1.17% | 6.24x |
| Zumiez | 5.31% | 6.18x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Scotland Travel.
| Content Affinity | Composition | Index |
| Scotland Travel | 0.03% | 3.95x |
| Electronic Document Assembly | 0.02% | 3.89x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 2.92x |
| Vancouver British Columbia Research Cluster | 0.03% | 2.70x |
| Bulgaria Cluster | 0.02% | 2.50x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 2.43x |
| Electronic Cabling | 0.04% | 2.32x |
| Nepal News | 0.03% | 2.32x |
| Germany Cluster | 0.03% | 2.18x |
| Instagram Management | 0.01% | 2.16x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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