Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.01% | 2.39x |
| Sprint Customers | 0.03% | 1.64x |
| AT&T Wireless Customers | 0.05% | 1.47x |
| Texas Longhorn Fans | 3.22% | 1.31x |
| Burger Enthusiast | 2.52% | 1.28x |
| Texas County and Local Fair Visitors | 3.26% | 1.27x |
| Tampa and St Petersburg Trip Planners | 2.31% | 1.26x |
| Florida Gators Fans | 3.28% | 1.26x |
| Australia Trip Planners | 1.76% | 1.26x |
| New Orleans Trip Planners | 2.66% | 1.24x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Zara.
| Location | Composition | Index |
| Zara | 0.68% | 6.60x |
| Topshop | 0.03% | 5.78x |
| Calvin Klein | 0.08% | 5.52x |
| Club Monaco | 0.22% | 5.49x |
| Lorna Jane | 0.13% | 5.43x |
| Armani | 0.47% | 5.40x |
| Uniqlo | 0.25% | 5.31x |
| Abercrombie & Fitch | 0.25% | 5.28x |
| H&M | 2.31% | 5.27x |
| Saint Laurent Paris | 0.10% | 5.24x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.01% | 3.88x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.01% | 3.27x |
| Website Launchers | 0.03% | 3.20x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.02% | 3.02x |
| Higher Education | 0.02% | 2.81x |
| Arts & Crafts | 0.03% | 2.78x |
| Nepal News | 0.02% | 2.74x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 2.68x |
| Writing & Publishing | 0.04% | 2.61x |
| Meeting Planning & Hotels | 0.02% | 2.53x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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