Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.01% | 2.39x |
| Sprint Customers | 0.03% | 1.64x |
| New York Trip Planners | 1.59% | 1.63x |
| New York City Events Researchers | 1.41% | 1.49x |
| AT&T Wireless Customers | 0.05% | 1.47x |
| Ivy League College Researchers | 0.37% | 1.37x |
| School Closings Updates Readers | 0.70% | 1.36x |
| Wireless Headphone Researchers | 0.04% | 1.35x |
| New York Yankees Fans | 1.67% | 1.34x |
| Mood Lifters Researchers | 0.42% | 1.34x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Curious about what else the AT&T audience is interested in?
Sign Up
APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.33% | 6.26x |
| Hollister | 2.04% | 6.14x |
| The Childrens Place | 3.34% | 5.70x |
| Zara | 0.56% | 5.66x |
| Eddie Bauer | 1.11% | 5.48x |
| Club Monaco | 0.20% | 5.47x |
| Coach | 1.20% | 5.47x |
| Calvin Klein | 0.08% | 5.46x |
| Zumiez | 3.78% | 5.45x |
| Forever 21 | 1.63% | 5.44x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Want to find more of the AT&T audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Canada Travel & Tourism.
| Content Affinity | Composition | Index |
| Canada Travel & Tourism | 0.03% | 5.39x |
| Survival Guides | 0.02% | 5.17x |
| MBA Education | 0.02% | 4.85x |
| Corporate Employment Pages | 0.03% | 4.04x |
| Canada Online Shopping Cluster | 0.01% | 3.64x |
| Accounting | 0.07% | 3.51x |
| Fire Fighting | 0.01% | 3.47x |
| College Sports | 0.02% | 3.45x |
| Natural Diet & Supplement Researchers | 0.01% | 3.30x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.02% | 3.29x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Want to see more of the Content Affinities the AT&T audience visits?
Sign Up
DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the AT&T audience?
Sign Up