Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.01% | 2.39x |
| Sprint Customers | 0.03% | 1.64x |
| New York City Events Researchers | 1.68% | 1.54x |
| AT&T Wireless Customers | 0.05% | 1.47x |
| Getaways Researchers | 1.18% | 1.38x |
| Online Grocery Shoppers | 2.64% | 1.36x |
| Real Estate Decision Makers | 2.27% | 1.34x |
| Ballet Enthusiasts | 1.89% | 1.34x |
| Western Canada Skiers and Snowboarders | 1.91% | 1.33x |
| New York Trip Planners | 2.22% | 1.32x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.42% | 4.38x |
| Calvin Klein | 0.15% | 4.12x |
| Zara | 0.87% | 4.04x |
| Lorna Jane | 0.32% | 4.00x |
| Hollister | 4.19% | 3.96x |
| Madewell | 1.47% | 3.90x |
| Armani | 0.87% | 3.89x |
| Topshop | 0.06% | 3.83x |
| Journeys | 9.10% | 3.80x |
| Club Monaco | 0.34% | 3.79x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.02% | 3.94x |
| Marketing Professionals | 0.01% | 3.94x |
| Germany Cluster | 0.02% | 3.94x |
| Greece Cluster | 0.04% | 3.70x |
| Natural Diet & Supplement Researchers | 0.01% | 3.49x |
| Hobby Drones & Remote-Controlled Cars | 0.01% | 3.38x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.01% | 3.13x |
| African-American Hair | 0.02% | 2.73x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.02% | 2.65x |
| Horse Racing | 0.01% | 2.63x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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