Dstillery Audiences

AT&T

Audience Size: 3.5 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.01% 2.39x
True Crime Podcast Listeners 0.03% 2.26x
Telemedicine Content Readers 0.04% 1.85x
Sprint Customers 0.03% 1.64x
AT&T Wireless Customers 0.05% 1.47x
Oregon Ducks Fans 2.28% 1.37x
Oregon Trip Planners 2.83% 1.33x
Amazon Prime Movie Subscribers 0.05% 1.33x
Texas Longhorn Fans 3.12% 1.31x
Food Bank Researchers 0.91% 1.29x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Topshop.

Location Composition Index
Topshop 0.17% 7.38x
Club Monaco 0.74% 7.29x
Zara 1.71% 7.27x
Everlane 0.06% 7.14x
Calvin Klein 0.25% 6.56x
Abercrombie & Fitch 0.38% 6.44x
Hollister 3.43% 6.36x
Uniqlo 0.88% 6.35x
Ann Taylor 1.17% 6.24x
Zumiez 5.31% 6.18x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.03% 3.95x
Electronic Document Assembly 0.02% 3.89x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 2.92x
Vancouver British Columbia Research Cluster 0.03% 2.70x
Bulgaria Cluster 0.02% 2.50x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 2.43x
Electronic Cabling 0.04% 2.32x
Nepal News 0.03% 2.32x
Germany Cluster 0.03% 2.18x
Instagram Management 0.01% 2.16x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male