Dstillery Audiences

AT&T

Audience Size: 6 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.26x
Boost Mobile Customers 0.01% 2.25x
Burger Enthusiast 0.06% 1.60x
Sprint Customers 0.05% 1.48x
Real Estate Decision Makers 2.30% 1.26x
Carolina Panthers Fans 2.83% 1.25x
Market Intelligence Researchers 2.07% 1.25x
New York City Events Researchers 2.13% 1.25x
Advertising Professionals 2.13% 1.22x
Jamband Fans 2.54% 1.22x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Everlane.

Location Composition Index
Everlane 0.13% 7.75x
Topshop 0.41% 7.67x
Club Monaco 1.39% 7.57x
Zara 2.89% 7.37x
Abercrombie & Fitch 0.67% 7.09x
Calvin Klein 0.48% 6.97x
Uniqlo 1.73% 6.91x
Supreme 0.12% 6.69x
Ann Taylor 2.25% 6.68x
Intermix 0.71% 6.54x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 3.33x
Franchising 0.03% 3.09x
General Interest 0.02% 2.60x
Ontario Canada Cluster 0.02% 2.43x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.38x
Survival Guides 0.02% 2.26x
Electronic Cabling 0.05% 2.25x
Men's Fashion Shopping 0.01% 2.03x
New York City Education & News Cluster 0.50% 1.87x
Senior Care 0.04% 1.86x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male