Dstillery Audiences

AT&T

Audience Size: 1.8 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.01% 2.39x
Sprint Customers 0.03% 1.64x
AT&T Wireless Customers 0.05% 1.47x
Texas Longhorn Fans 3.22% 1.31x
Burger Enthusiast 2.52% 1.28x
Texas County and Local Fair Visitors 3.26% 1.27x
Tampa and St Petersburg Trip Planners 2.31% 1.26x
Florida Gators Fans 3.28% 1.26x
Australia Trip Planners 1.76% 1.26x
New Orleans Trip Planners 2.66% 1.24x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Zara.

Location Composition Index
Zara 0.68% 6.60x
Topshop 0.03% 5.78x
Calvin Klein 0.08% 5.52x
Club Monaco 0.22% 5.49x
Lorna Jane 0.13% 5.43x
Armani 0.47% 5.40x
Uniqlo 0.25% 5.31x
Abercrombie & Fitch 0.25% 5.28x
H&M 2.31% 5.27x
Saint Laurent Paris 0.10% 5.24x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.01% 3.88x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.01% 3.27x
Website Launchers 0.03% 3.20x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.02% 3.02x
Higher Education 0.02% 2.81x
Arts & Crafts 0.03% 2.78x
Nepal News 0.02% 2.74x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 2.68x
Writing & Publishing 0.04% 2.61x
Meeting Planning & Hotels 0.02% 2.53x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female