Dstillery Audiences

AT&T

Audience Size: 784.1 Thousand Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 784.1 thousand unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.01% 2.39x
Food Bank Researchers 1.35% 1.78x
Sprint Customers 0.03% 1.64x
AT&T Wireless Customers 0.05% 1.47x
Texas Energy Providers 3.73% 1.47x
Amazon Prime Movie Subscribers 1.97% 1.44x
Telemedicine Content Readers 1.09% 1.43x
Minecraft Video Game Fans 3.58% 1.42x
Tesla Enthusiasts 3.02% 1.41x
Burger Enthusiast 2.77% 1.40x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Zara.

Location Composition Index
Zara 0.76% 8.60x
Abercrombie & Fitch 0.26% 7.15x
Saint Laurent Paris 0.11% 6.90x
Uniqlo 0.30% 6.80x
Calvin Klein 0.10% 6.62x
H&M 2.58% 6.43x
Ann Taylor 0.65% 6.23x
Armani 0.50% 6.21x
Topshop 0.03% 6.19x
Hollister 2.98% 6.17x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is Free Online Game Players.

Content Affinity Composition Index
Free Online Game Players 0.06% 5.52x
Auto Tires & Parts Repair Researchers 0.11% 5.47x
Spanish Health & Wellness 0.24% 5.22x
Central & South American News 0.21% 4.22x
Peru Media 0.30% 3.97x
Real Estate Cluster 0.03% 3.85x
Trucks 0.06% 3.83x
Medical Supplies and Information 0.06% 3.63x
Nutrition & Diabetic Living 0.06% 3.54x
Korea Cluster 0.15% 3.50x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female