Explore the AT&T Audience
Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the AT&T audience.
INTERESTS
The AT&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.01% | 2.39x |
| Sprint Customers | 0.03% | 1.64x |
| AT&T Wireless Customers | 0.05% | 1.47x |
| Executive Travelers | 0.16% | 1.42x |
| CRM Platform Users | 1.09% | 1.37x |
| French Language Learners | 1.67% | 1.27x |
| College Students | 2.03% | 1.26x |
| 2022 FIFA World Cup Enthusiasts | 0.90% | 1.26x |
| New York Trip Planners | 1.35% | 1.25x |
| Real Estate Decision Makers | 1.11% | 1.24x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
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APPAREL RETAILERS
The AT&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AT&T audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.39% | 8.53x |
| Zumiez | 5.24% | 8.11x |
| Coach | 1.05% | 7.19x |
| Topshop | 0.05% | 6.95x |
| Patagonia | 1.03% | 6.70x |
| Intermix | 0.13% | 6.67x |
| Anthropologie | 1.22% | 6.45x |
| Ann Taylor | 0.40% | 6.32x |
| Lululemon | 1.50% | 6.29x |
| H&M | 2.03% | 6.26x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AT&T audience is Visa & Immigration.
| Content Affinity | Composition | Index |
| Visa & Immigration | 0.03% | 5.25x |
| Survival Guides | 0.02% | 5.17x |
| Malaya | 0.04% | 4.15x |
| Film Production | 0.03% | 4.12x |
| Celebrity Gossip | 0.03% | 4.01x |
| Accounting | 0.04% | 3.86x |
| Healthcare - Doctors & Diagnosis | 0.04% | 3.73x |
| Nepal News | 0.03% | 3.72x |
| Vietnam Cluster | 0.03% | 3.72x |
| Diet & Weight Loss | 0.04% | 3.30x |
Composition Percentage:
The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
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DEMOGRAPHICS
The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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