Dstillery Audiences

AT&T

Audience Size: 2.5 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.23% 1.69x
Online Grocery Shoppers 4.06% 1.59x
Caribbean Trip Planners 1.90% 1.58x
Readers of Dominican Republic Content 2.25% 1.53x
Real Estate Decision Makers 3.28% 1.50x
Readers of Caribbean Content 2.08% 1.49x
Broadway Fans 1.44% 1.49x
Readers of South American Content 1.94% 1.47x
Restaurant Menu Researchers 1.58% 1.41x
Luxury Womens Brands Shoppers 1.80% 1.41x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Everlane.

Location Composition Index
Everlane 0.09% 16.52x
The Childrens Place 7.91% 15.21x
Club Monaco 1.14% 12.63x
Lululemon 3.69% 11.87x
Zara 1.72% 10.45x
Levi Strauss 0.74% 10.22x
Supreme 0.13% 10.22x
Armani 1.31% 9.90x
Hugo Boss 0.89% 9.83x
Uniqlo 0.76% 9.70x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.32% 3.12x
New York City Real Estate Research Cluster 0.83% 2.67x
NYC Tourist Attractions 1.40% 2.37x
New York City Family & Activity Cluster 1.01% 2.17x
Greece Cluster 0.03% 2.07x
Hudson Valley New York Media 0.49% 2.00x
Upstate New York State Athletics 0.02% 1.99x
Institutional Investing 0.10% 1.91x
Electronic Document Assembly 0.04% 1.87x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.02% 1.86x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male