Dstillery Audiences

AT&T

Audience Size: 3.2 Million Devices

Explore the AT&T Audience

Below you'll find more information about the AT&T audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the AT&T audience.

Dstillery Crafted Audiences

INTERESTS

The AT&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AT&T audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.01% 2.39x
Sprint Customers 0.03% 1.64x
New York City Events Researchers 1.68% 1.54x
AT&T Wireless Customers 0.05% 1.47x
Getaways Researchers 1.18% 1.38x
Online Grocery Shoppers 2.64% 1.36x
Real Estate Decision Makers 2.27% 1.34x
Ballet Enthusiasts 1.89% 1.34x
Western Canada Skiers and Snowboarders 1.91% 1.33x
New York Trip Planners 2.22% 1.32x
Composition Percentage: The overlap percentage between the AT&T audience and the Interest attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AT&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AT&T audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.42% 4.38x
Calvin Klein 0.15% 4.12x
Zara 0.87% 4.04x
Lorna Jane 0.32% 4.00x
Hollister 4.19% 3.96x
Madewell 1.47% 3.90x
Armani 0.87% 3.89x
Topshop 0.06% 3.83x
Journeys 9.10% 3.80x
Club Monaco 0.34% 3.79x
Composition Percentage: The overlap percentage between the AT&T audience and the Location attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AT&T audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.02% 3.94x
Marketing Professionals 0.01% 3.94x
Germany Cluster 0.02% 3.94x
Greece Cluster 0.04% 3.70x
Natural Diet & Supplement Researchers 0.01% 3.49x
Hobby Drones & Remote-Controlled Cars 0.01% 3.38x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.01% 3.13x
African-American Hair 0.02% 2.73x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.02% 2.65x
Horse Racing 0.01% 2.63x
Composition Percentage: The overlap percentage between the AT&T audience and the Content Affinity attribute.
Index: A comparison of the AT&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AT&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male