Explore the Abercrombie & Fitch Audience
Below you'll find more information about the Abercrombie & Fitch audience, broken down in different categories based on their digital and physical behaviors. These are 595.6 thousand unique devices whose actions qualify for the Abercrombie & Fitch audience.
INTERESTS
The Abercrombie & Fitch audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Abercrombie & Fitch audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 2.86x |
| Countdown to the Beach Travelers | 0.02% | 2.34x |
| Los Angeles Mass Transit Commuters | 2.52% | 1.74x |
| United Arab Emirates Trip Planners | 2.50% | 1.59x |
| Los Angeles Trip Planners | 2.39% | 1.58x |
| Cricket Enthusiasts | 1.93% | 1.51x |
| Last Minute Travelers | 2.47% | 1.50x |
| Santa Monica Trip Planners | 2.76% | 1.50x |
| Readers of Chinese Content | 1.73% | 1.46x |
| Chelsea Fans | 2.32% | 1.45x |
Composition Percentage:
The overlap percentage between the Abercrombie & Fitch audience and the Interest attribute.
Index: A comparison of the Abercrombie & Fitch audience to the internet population.
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APPAREL RETAILERS
The Abercrombie & Fitch audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Abercrombie & Fitch audience is Hollister.
| Location | Composition | Index |
| Hollister | 18.03% | 34.95x |
| Lorna Jane | 2.49% | 31.13x |
| Michael Kors | 15.19% | 30.70x |
| Gymboree | 15.98% | 29.17x |
| Topshop | 1.30% | 28.84x |
| Aeropostale | 15.85% | 27.16x |
| Express | 18.55% | 26.26x |
| Coach | 24.68% | 26.00x |
| Zumiez | 23.61% | 25.70x |
| LL Bean | 2.20% | 25.55x |
Composition Percentage:
The overlap percentage between the Abercrombie & Fitch audience and the Location attribute.
Index: A comparison of the Abercrombie & Fitch audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Abercrombie & Fitch audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.04% | 25.55x |
| Quebec Hunting & Outdoors Cluster | 0.03% | 23.79x |
| Home Décor, Furniture, & Decorating | 0.04% | 22.64x |
| Watches & Jewelry | 0.02% | 18.48x |
| Canada News | 0.02% | 18.15x |
| Custom T-Shirts | 0.02% | 12.61x |
| Sports - Skiing, Snowboarding | 0.01% | 12.15x |
| Golf & Boats | 0.01% | 11.42x |
| Fashion & Cosmetics | 0.02% | 9.79x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 8.74x |
Composition Percentage:
The overlap percentage between the Abercrombie & Fitch audience and the Content Affinity attribute.
Index: A comparison of the Abercrombie & Fitch audience to the internet population.
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DEMOGRAPHICS
The Abercrombie & Fitch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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