Dstillery Audiences

ABERCROMBIE & FITCH

Audience Size: 595.6 Thousand Devices

Explore the Abercrombie & Fitch Audience

Below you'll find more information about the Abercrombie & Fitch audience, broken down in different categories based on their digital and physical behaviors. These are 595.6 thousand unique devices whose actions qualify for the Abercrombie & Fitch audience.

Dstillery Crafted Audiences

INTERESTS

The Abercrombie & Fitch audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Abercrombie & Fitch audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.86x
Countdown to the Beach Travelers 0.02% 2.34x
Los Angeles Mass Transit Commuters 2.52% 1.74x
United Arab Emirates Trip Planners 2.50% 1.59x
Los Angeles Trip Planners 2.39% 1.58x
Cricket Enthusiasts 1.93% 1.51x
Last Minute Travelers 2.47% 1.50x
Santa Monica Trip Planners 2.76% 1.50x
Readers of Chinese Content 1.73% 1.46x
Chelsea Fans 2.32% 1.45x
Composition Percentage: The overlap percentage between the Abercrombie & Fitch audience and the Interest attribute.
Index: A comparison of the Abercrombie & Fitch audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Abercrombie & Fitch audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Abercrombie & Fitch audience is Hollister.

Location Composition Index
Hollister 18.03% 34.95x
Lorna Jane 2.49% 31.13x
Michael Kors 15.19% 30.70x
Gymboree 15.98% 29.17x
Topshop 1.30% 28.84x
Aeropostale 15.85% 27.16x
Express 18.55% 26.26x
Coach 24.68% 26.00x
Zumiez 23.61% 25.70x
LL Bean 2.20% 25.55x
Composition Percentage: The overlap percentage between the Abercrombie & Fitch audience and the Location attribute.
Index: A comparison of the Abercrombie & Fitch audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Abercrombie & Fitch audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.04% 25.55x
Quebec Hunting & Outdoors Cluster 0.03% 23.79x
Home Décor, Furniture, & Decorating 0.04% 22.64x
Watches & Jewelry 0.02% 18.48x
Canada News 0.02% 18.15x
Custom T-Shirts 0.02% 12.61x
Sports - Skiing, Snowboarding 0.01% 12.15x
Golf & Boats 0.01% 11.42x
Fashion & Cosmetics 0.02% 9.79x
Canadian Construction & Renovation Research Cluster 0.02% 8.74x
Composition Percentage: The overlap percentage between the Abercrombie & Fitch audience and the Content Affinity attribute.
Index: A comparison of the Abercrombie & Fitch audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Abercrombie & Fitch audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male