Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 59.8 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 12.33% | 4.50x |
| Texas Longhorn Fans | 10.42% | 4.31x |
| Houston Activity Researchers | 8.33% | 4.10x |
| Texas Energy Providers | 9.90% | 4.08x |
| Houston Trip Planners | 10.76% | 4.03x |
| Texas State Fairs | 10.42% | 3.64x |
| Dallas Cowboys Fans | 9.03% | 3.59x |
| Southern Central Voters | 9.55% | 3.56x |
| Texas AM Aggies Fans | 8.51% | 3.45x |
| Houston Astros Fans | 7.47% | 3.42x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 94.99% | 10.34x |
| Belk | 1.46% | 7.62x |
| Lane Bryant | 4.29% | 7.04x |
| Express Outlets | 0.59% | 6.27x |
| Aeropostale | 2.94% | 6.08x |
| Michael Kors | 1.65% | 5.97x |
| The Childrens Place | 4.96% | 5.97x |
| Buckle | 3.10% | 5.80x |
| Journeys | 4.35% | 5.42x |
| Jos A. Bank Clothiers | 2.58% | 5.39x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.69% | 6.30x |
| East Texas Cluster | 3.12% | 6.11x |
| Moving & Storage | 0.69% | 5.95x |
| Peru Media | 0.69% | 5.35x |
| Arkansas News | 4.51% | 4.52x |
| Memphis News | 0.69% | 4.29x |
| Austin Cluster | 5.38% | 4.05x |
| Corporate Employment Pages | 0.39% | 4.01x |
| Police Gear | 0.52% | 3.95x |
| Weight Lifting Enthusiasts | 0.87% | 3.93x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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