Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 94.3 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 11.24% | 3.43x |
| Houston Trip Planners | 9.49% | 3.12x |
| Houston Activity Researchers | 5.74% | 3.03x |
| Texas State Fairs | 9.74% | 2.88x |
| Texas Energy Providers | 7.62% | 2.71x |
| Texas AM Aggies Fans | 6.74% | 2.61x |
| Texas Trip Planners | 8.74% | 2.56x |
| Cowboy Boots Shoppers | 7.37% | 2.41x |
| Southern Central Voters | 7.12% | 2.35x |
| Arkansas Razorbacks Fans | 6.74% | 2.34x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 92.22% | 13.17x |
| Belk | 1.27% | 5.92x |
| Express Outlets | 0.44% | 4.09x |
| Lane Bryant | 1.99% | 3.62x |
| Tommy Bahama | 0.39% | 3.23x |
| Old Navy | 3.43% | 3.19x |
| Jos A. Bank Clothiers | 1.47% | 3.15x |
| Ann Taylor | 0.32% | 3.10x |
| Maurices | 3.11% | 2.94x |
| Buckle | 1.99% | 2.88x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 2.37% | 6.22x |
| Personal Finance Researchers | 0.37% | 4.48x |
| Texas University Athletics | 2.50% | 3.81x |
| Arkansas News | 3.62% | 3.67x |
| Beach Vacations | 0.43% | 3.51x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.37% | 3.43x |
| Northern Texas Cluster | 3.25% | 3.28x |
| Cruise Vacations | 0.50% | 3.03x |
| Home Printing | 0.06% | 2.88x |
| Back & Spine | 0.50% | 2.88x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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