Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 225.4 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 225.4 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 8.71% 3.37x
Texas County and Local Fair Visitors 9.14% 3.28x
Texas Longhorn Fans 6.81% 3.08x
Houston Activity Researchers 4.31% 2.95x
Texas Energy Providers 6.64% 2.93x
Houston Astros Fans 5.34% 2.86x
Texas Trip Planners 7.50% 2.36x
Texas State Fairs 6.64% 2.28x
Arkansas Razorbacks Fans 5.43% 2.28x
Billiards Enthusiasts 5.17% 2.28x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.

Location Composition Index
Carhartt 93.17% 5.96x
Belk 2.16% 3.55x
Express Outlets 0.99% 2.88x
Lane Bryant 4.72% 2.61x
The Childrens Place 6.98% 2.54x
Buckle 5.20% 2.50x
Aeropostale 4.40% 2.44x
Old Navy 8.01% 2.39x
Maurices 7.38% 2.37x
Kate Spade 1.33% 2.19x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Sewing, Embroidery & Quilting.

Content Affinity Composition Index
Sewing, Embroidery & Quilting 0.29% 5.91x
School Curriculum 0.34% 5.62x
Southeast College Athletics 0.26% 4.33x
Online Mini Game Players 0.15% 3.88x
Arkansas News 2.84% 3.69x
Texas University Athletics 1.81% 3.45x
Texas News 3.97% 3.45x
Texas Media 7.50% 3.32x
Gossip & Entertainment 0.43% 3.25x
Austin Cluster 2.93% 3.20x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male