Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 58 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 58 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 1.18% 3.94x
Houston Activity Researchers 2.89% 3.84x
Houston Trip Planners 4.33% 3.57x
Texas Longhorn Fans 5.77% 3.35x
Austin Trip Planners 4.20% 3.26x
Texas AM Aggies Fans 4.46% 2.97x
Texas County and Local Fair Visitors 6.82% 2.87x
New Orleans Activities Researchers 1.84% 2.61x
Louisiana Activities Researchers 1.44% 2.56x
Louisiana State University Tigers Fans 2.23% 2.47x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.

Location Composition Index
Carhartt 62.11% 19.57x
Belk 0.95% 6.34x
Lane Bryant 2.23% 5.72x
Dressbarn 1.82% 5.43x
Buckle 2.91% 5.43x
Aeropostale 2.44% 4.90x
Old Navy 3.82% 4.89x
Express Outlets 0.37% 4.65x
Journeys 3.62% 4.57x
The Childrens Place 2.51% 4.53x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 1.57% 5.77x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.39% 5.08x
Woodwork 0.57% 5.03x
Niche Dating Websites 0.66% 4.78x
High-End Audio 0.39% 4.63x
Texas News 3.94% 4.34x
Tiny & Modular Home Researchers 0.45% 4.18x
Northern Texas Cluster 3.15% 4.14x
India Cluster 0.39% 4.13x
Philippines News 0.52% 4.04x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female