Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 114.9 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 114.9 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.43% 4.31x
Louisiana Trip Planners 3.90% 3.59x
Texas Energy Providers 3.55% 3.51x
Texas Trip Planners 4.22% 3.29x
Southern Central Voters 2.96% 3.06x
Texas AM Aggies Fans 1.23% 2.81x
Billiards Enthusiasts 2.96% 2.73x
Houston Astros Fans 1.21% 2.72x
Louisiana State University Tigers Fans 2.29% 2.71x
Little Rock Trip Planners 2.86% 2.41x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Gymboree.

Location Composition Index
Gymboree 0.59% 2.01x
Brooks Brothers 0.89% 1.95x
J. Crew 0.64% 1.55x
Banana Republic 0.75% 1.55x
REI 0.69% 1.40x
Michael Kors 0.13% 1.26x
Lululemon 0.04% 0.77x
The North Face 0.18% 0.71x
Club Monaco 0.04% 0.34x
Patagonia 0.02% 0.31x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Texas Media.

Content Affinity Composition Index
Texas Media 4.46% 6.16x
New Orleans Cluster 4.02% 4.32x
Northern Texas Cluster 1.53% 4.30x
Mississippi News 1.04% 3.94x
Texas News 1.78% 3.76x
Texas University Athletics 1.06% 3.59x
Texas News Cluster 1.45% 3.41x
Hunting 1.09% 2.95x
Arkansas News 0.89% 2.95x
Alabama News 2.71% 2.74x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.