Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 73.2 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 73.2 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Dallas Mavericks Fans.

Interest Composition Index
Dallas Mavericks Fans 3.76% 2.55x
Louisiana Activities Researchers 2.78% 2.44x
Texas Longhorn Fans 3.60% 2.35x
Austin Trip Planners 2.29% 2.34x
Cooking Show Fans 0.98% 2.31x
Pre-Measured Grocery Shoppers 0.65% 2.30x
Healthy Diet Recipe Researchers 0.82% 2.29x
Sushi Lovers 1.47% 2.28x
Houston Trip Planners 2.95% 2.25x
Texas Activity Researchers 2.95% 2.24x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Belk.

Location Composition Index
Belk 1.26% 12.55x
Lane Bryant 2.22% 9.59x
The Childrens Place 1.96% 8.77x
Buckle 3.38% 8.42x
Carhartt 1.14% 8.07x
Dressbarn 2.11% 7.97x
Aeropostale 2.76% 7.38x
Express Outlets 0.50% 7.19x
Hollister 1.43% 7.15x
Old Navy 3.89% 7.00x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Assorted Topics (Horoscopes, Online Arcade Games, Quizzes).

Content Affinity Composition Index
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 0.49% 4.84x
Motorcycle Lifestyle Researchers 0.65% 4.45x
East Texas Cluster 0.49% 4.37x
Caribbean Cluster 0.33% 3.70x
Spain News - Madrid & Seville 0.82% 3.37x
Math Education 0.29% 3.11x
Mexico Cluster 0.98% 2.93x
Home Printing 0.06% 2.88x
Electronic Accessories 0.15% 2.83x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.18% 2.74x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male