Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 58 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 1.18% | 3.94x |
| Houston Activity Researchers | 2.89% | 3.84x |
| Houston Trip Planners | 4.33% | 3.57x |
| Texas Longhorn Fans | 5.77% | 3.35x |
| Austin Trip Planners | 4.20% | 3.26x |
| Texas AM Aggies Fans | 4.46% | 2.97x |
| Texas County and Local Fair Visitors | 6.82% | 2.87x |
| New Orleans Activities Researchers | 1.84% | 2.61x |
| Louisiana Activities Researchers | 1.44% | 2.56x |
| Louisiana State University Tigers Fans | 2.23% | 2.47x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 62.11% | 19.57x |
| Belk | 0.95% | 6.34x |
| Lane Bryant | 2.23% | 5.72x |
| Dressbarn | 1.82% | 5.43x |
| Buckle | 2.91% | 5.43x |
| Aeropostale | 2.44% | 4.90x |
| Old Navy | 3.82% | 4.89x |
| Express Outlets | 0.37% | 4.65x |
| Journeys | 3.62% | 4.57x |
| The Childrens Place | 2.51% | 4.53x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Texas University Athletics.
| Content Affinity | Composition | Index |
| Texas University Athletics | 1.57% | 5.77x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.39% | 5.08x |
| Woodwork | 0.57% | 5.03x |
| Niche Dating Websites | 0.66% | 4.78x |
| High-End Audio | 0.39% | 4.63x |
| Texas News | 3.94% | 4.34x |
| Tiny & Modular Home Researchers | 0.45% | 4.18x |
| Northern Texas Cluster | 3.15% | 4.14x |
| India Cluster | 0.39% | 4.13x |
| Philippines News | 0.52% | 4.04x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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