Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 278.4 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 8.20% | 3.67x |
| Texas Trip Planners | 7.84% | 3.36x |
| Houston Trip Planners | 7.75% | 3.34x |
| Texas Energy Providers | 6.56% | 3.28x |
| Texas County and Local Fair Visitors | 7.11% | 3.27x |
| Southern Central Voters | 6.75% | 3.25x |
| South State Fair Visitors | 7.66% | 3.09x |
| Louisiana Trip Planners | 6.29% | 3.05x |
| Texas Longhorn Fans | 5.38% | 3.03x |
| Houston Activity Researchers | 5.10% | 2.76x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 58.93% | 13.21x |
| Belk | 3.41% | 12.04x |
| Buckle | 8.58% | 7.15x |
| Lane Bryant | 6.64% | 6.88x |
| Express Outlets | 1.29% | 6.07x |
| Aeropostale | 7.70% | 5.69x |
| The Childrens Place | 10.98% | 5.63x |
| Dressbarn | 4.80% | 5.63x |
| Old Navy | 10.10% | 5.17x |
| Charlotte Russe | 2.70% | 5.10x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 1.46% | 5.77x |
| Northern Texas Cluster | 3.65% | 4.79x |
| Texas News Cluster | 2.55% | 4.36x |
| Austin Cluster | 2.55% | 4.06x |
| Texas News | 4.01% | 3.97x |
| Pre-Built Home Researchers | 0.46% | 3.82x |
| Quebec Vacations | 0.18% | 3.75x |
| Arkansas News | 2.37% | 3.68x |
| Texas Media | 6.11% | 3.68x |
| Unique & Personalized Fashion | 0.36% | 3.47x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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