Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 42.3 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 42.3 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 11.80% 4.27x
Louisiana Trip Planners 9.94% 3.95x
Texas State Fairs 11.18% 3.89x
Houston Trip Planners 8.70% 3.47x
Texas Energy Providers 8.07% 3.38x
Texas Activity Researchers 4.97% 3.33x
Texas Longhorn Fans 8.07% 3.27x
Houston Activity Researchers 5.59% 3.24x
Austin Trip Planners 7.45% 3.16x
Holiday Season Sporting Goods Deal Shoppers 6.21% 3.15x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.

Location Composition Index
Carhartt 94.69% 10.02x
Belk 2.68% 8.54x
Express Outlets 0.92% 6.78x
Lane Bryant 4.18% 5.48x
Aeropostale 4.37% 5.04x
Buckle 4.81% 4.96x
The Childrens Place 6.24% 4.80x
Gymboree 3.00% 4.54x
Jos A. Bank Clothiers 2.54% 4.46x
Maurices 6.26% 4.44x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 4.97% 6.91x
Hunting 2.22% 6.42x
Texas News 7.45% 6.21x
Local Events & Travel Guide 1.86% 4.31x
Tiny & Modular Home Researchers 0.85% 4.00x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.86% 3.87x
Motorcycle Lifestyle Researchers 1.24% 3.75x
Beach Vacations 0.43% 3.51x
Texas Media 8.70% 3.48x
Austin Cluster 3.73% 3.39x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male