Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 368.6 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 368.6 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.03% 22.70x
Work Comes First Travelers 0.03% 8.26x
Texas Trip Planners 5.12% 3.17x
Houston Trip Planners 4.92% 2.92x
Alabama Trip Planners 4.92% 2.88x
Texas AM Aggies Fans 3.28% 2.83x
SEC Fans 3.24% 2.81x
Arkansas Razorbacks Fans 3.28% 2.80x
Southern Central Voters 3.20% 2.72x
Texas Energy Providers 3.89% 2.71x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Belk.

Location Composition Index
Belk 2.63% 11.87x
Buckle 5.12% 7.77x
Carhartt 9.63% 7.12x
Lane Bryant 6.00% 6.96x
Express Outlets 0.90% 6.47x
Dressbarn 4.41% 5.80x
Jos A. Bank Clothiers 5.15% 5.60x
Old Navy 6.39% 5.05x
Charlotte Russe 2.57% 5.04x
Aeropostale 2.94% 5.04x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.11% 43.88x
Assorted Topics (Elderly, Europe, Viral Media) 0.07% 34.58x
Local & Travel England - North Midlands 0.02% 20.51x
Texas Off-Roading 0.08% 13.14x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 12.06x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 9.52x
Washington D.C. Hotels 0.01% 9.01x
Quinceanera Planning 0.03% 8.81x
England Tourism 0.02% 8.51x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 8.43x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female