Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 210.4 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 210.4 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 13.02% 5.36x
Texas County and Local Fair Visitors 10.41% 4.14x
Texas Energy Providers 9.34% 4.07x
Texas Trip Planners 9.49% 3.69x
Texas State Fairs 9.04% 3.50x
Houston Astros Fans 6.58% 3.34x
Southern Central Voters 7.20% 3.32x
Houston Rockets Fans 6.58% 3.23x
Louisiana Trip Planners 6.58% 3.11x
Austin Trip Planners 6.28% 2.99x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.

Location Composition Index
Carhartt 78.59% 14.63x
Belk 3.41% 13.05x
Maurices 0.34% 8.04x
Buckle 8.25% 7.56x
Lane Bryant 6.32% 7.36x
Express Outlets 1.18% 6.44x
Aeropostale 7.39% 6.17x
The Childrens Place 10.33% 6.00x
Dressbarn 4.36% 5.99x
Old Navy 9.45% 5.46x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Texas Media.

Content Affinity Composition Index
Texas Media 12.56% 5.39x
Trucks 0.77% 5.20x
Austin Cluster 4.59% 5.05x
Natural Diet & Supplement Researchers 0.46% 4.91x
East Texas Cluster 1.84% 4.67x
Recreational Motor Sport Enthusiasts 0.61% 4.67x
Texas News 5.82% 4.10x
Arkansas News 3.22% 3.80x
Insurance Cluster 0.31% 3.76x
Homesteading 0.77% 3.68x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male