Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 368.6 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.03% | 22.70x |
| Work Comes First Travelers | 0.03% | 8.26x |
| Texas Trip Planners | 5.12% | 3.17x |
| Houston Trip Planners | 4.92% | 2.92x |
| Alabama Trip Planners | 4.92% | 2.88x |
| Texas AM Aggies Fans | 3.28% | 2.83x |
| SEC Fans | 3.24% | 2.81x |
| Arkansas Razorbacks Fans | 3.28% | 2.80x |
| Southern Central Voters | 3.20% | 2.72x |
| Texas Energy Providers | 3.89% | 2.71x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Belk.
| Location | Composition | Index |
| Belk | 2.63% | 11.87x |
| Buckle | 5.12% | 7.77x |
| Carhartt | 9.63% | 7.12x |
| Lane Bryant | 6.00% | 6.96x |
| Express Outlets | 0.90% | 6.47x |
| Dressbarn | 4.41% | 5.80x |
| Jos A. Bank Clothiers | 5.15% | 5.60x |
| Old Navy | 6.39% | 5.05x |
| Charlotte Russe | 2.57% | 5.04x |
| Aeropostale | 2.94% | 5.04x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.11% | 43.88x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.07% | 34.58x |
| Local & Travel England - North Midlands | 0.02% | 20.51x |
| Texas Off-Roading | 0.08% | 13.14x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 12.06x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.04% | 9.52x |
| Washington D.C. Hotels | 0.01% | 9.01x |
| Quinceanera Planning | 0.03% | 8.81x |
| England Tourism | 0.02% | 8.51x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 8.43x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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