Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 114.9 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 5.43% | 4.31x |
| Louisiana Trip Planners | 3.90% | 3.59x |
| Texas Energy Providers | 3.55% | 3.51x |
| Texas Trip Planners | 4.22% | 3.29x |
| Southern Central Voters | 2.96% | 3.06x |
| Texas AM Aggies Fans | 1.23% | 2.81x |
| Billiards Enthusiasts | 2.96% | 2.73x |
| Houston Astros Fans | 1.21% | 2.72x |
| Louisiana State University Tigers Fans | 2.29% | 2.71x |
| Little Rock Trip Planners | 2.86% | 2.41x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.59% | 2.01x |
| Brooks Brothers | 0.89% | 1.95x |
| J. Crew | 0.64% | 1.55x |
| Banana Republic | 0.75% | 1.55x |
| REI | 0.69% | 1.40x |
| Michael Kors | 0.13% | 1.26x |
| Lululemon | 0.04% | 0.77x |
| The North Face | 0.18% | 0.71x |
| Club Monaco | 0.04% | 0.34x |
| Patagonia | 0.02% | 0.31x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 4.46% | 6.16x |
| New Orleans Cluster | 4.02% | 4.32x |
| Northern Texas Cluster | 1.53% | 4.30x |
| Mississippi News | 1.04% | 3.94x |
| Texas News | 1.78% | 3.76x |
| Texas University Athletics | 1.06% | 3.59x |
| Texas News Cluster | 1.45% | 3.41x |
| Hunting | 1.09% | 2.95x |
| Arkansas News | 0.89% | 2.95x |
| Alabama News | 2.71% | 2.74x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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