Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 347.8 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 347.8 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 8.58% 3.35x
Texas County and Local Fair Visitors 7.89% 3.30x
Texas Trip Planners 8.28% 3.29x
Texas State Fairs 8.12% 3.27x
Texas AM Aggies Fans 6.97% 3.10x
Dallas Cowboys Fans 7.13% 3.03x
Houston Astros Fans 5.98% 2.89x
Texas Energy Providers 6.36% 2.86x
Southern Central Voters 5.90% 2.76x
South State Fair Visitors 6.97% 2.68x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.

Location Composition Index
Carhartt 19.19% 11.23x
Belk 2.91% 11.07x
Buckle 7.88% 6.96x
Lane Bryant 6.23% 6.53x
Charlotte Russe 4.69% 5.36x
The Childrens Place 9.82% 5.29x
Aeropostale 6.63% 5.28x
Express Outlets 1.11% 5.27x
Dressbarn 4.95% 5.24x
Jos A. Bank Clothiers 4.74% 4.88x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.92% 7.69x
Texas News Cluster 3.52% 5.47x
Fire Fighting 0.31% 5.20x
Northern Texas Cluster 3.45% 4.74x
Quebec Vacations 0.31% 4.47x
Telescopes 0.23% 4.35x
Auctions & Repossessions 0.23% 4.23x
Texas News 4.14% 4.18x
Texas Media 6.82% 4.11x
Assorted Topics (Television, Origami, Men's Health) 0.15% 3.84x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female