Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 205 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 5.54% | 4.56x |
| Louisiana Trip Planners | 4.13% | 3.93x |
| Texas Energy Providers | 3.47% | 3.66x |
| Louisiana State University Tigers Fans | 2.67% | 3.31x |
| Texas Trip Planners | 4.19% | 3.27x |
| Texas AM Aggies Fans | 3.02% | 3.12x |
| Houston Astros Fans | 2.76% | 2.73x |
| New Orleans Pelicans Fans | 2.82% | 2.67x |
| SEC Fans | 2.78% | 2.66x |
| Billiards Enthusiasts | 2.91% | 2.65x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Belk.
| Location | Composition | Index |
| Belk | 1.60% | 11.09x |
| Dressbarn | 2.06% | 6.90x |
| Lane Bryant | 2.24% | 6.82x |
| Old Navy | 2.80% | 6.35x |
| Carhartt | 10.42% | 6.30x |
| Aeropostale | 1.60% | 5.74x |
| Express Outlets | 0.16% | 5.50x |
| LOFT | 1.29% | 5.18x |
| Coach | 1.97% | 4.88x |
| Talbots | 1.42% | 4.83x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 4.62% | 6.18x |
| East Texas Cluster | 0.60% | 4.97x |
| New Orleans Cluster | 4.52% | 4.96x |
| Northern Texas Cluster | 1.67% | 4.55x |
| Texas News | 1.99% | 4.04x |
| Mississippi News | 0.90% | 3.67x |
| Texas University Athletics | 1.24% | 3.63x |
| Arkansas News | 0.96% | 3.56x |
| Unique & Personalized Fashion | 0.53% | 3.35x |
| Texas News Cluster | 1.35% | 3.04x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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