Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 381 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 381 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 8.59% 3.34x
Texas State Fairs 8.34% 3.12x
South State Fair Visitors 7.80% 2.97x
Texas Trip Planners 8.00% 2.94x
Houston Trip Planners 7.55% 2.80x
Texas Energy Providers 6.89% 2.78x
Dallas Cowboys Fans 6.64% 2.70x
Southern Central Voters 5.89% 2.57x
Texas AM Aggies Fans 5.72% 2.49x
Houston Astros Fans 5.47% 2.47x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Belk.

Location Composition Index
Belk 2.46% 10.49x
Buckle 7.75% 6.92x
Lane Bryant 5.88% 6.35x
Aeropostale 5.39% 5.22x
Express Outlets 1.01% 5.14x
Charlotte Russe 4.33% 5.11x
The Childrens Place 8.11% 5.09x
Dressbarn 4.56% 5.04x
Jos A. Bank Clothiers 4.51% 4.80x
Old Navy 8.18% 4.75x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.53% 5.99x
Northern Texas Cluster 3.53% 5.04x
Texas News 4.15% 4.72x
Texas Media 6.26% 3.72x
Health & Safety Compliance 0.12% 3.68x
Texas University Athletics 1.99% 3.44x
Texas News Cluster 2.28% 3.41x
Computer Printers 0.08% 3.37x
Memphis News 0.33% 3.26x
Hobby Drones & Remote-Controlled Cars 0.21% 3.18x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female