Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 343.1 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 343.1 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Louisiana Trip Planners.

Interest Composition Index
Louisiana Trip Planners 4.76% 3.90x
Houston Trip Planners 5.64% 3.80x
Texas Energy Providers 4.35% 3.35x
Texas Trip Planners 5.28% 3.31x
Louisiana State University Tigers Fans 3.07% 3.11x
Southern Central Voters 3.64% 3.07x
Texas AM Aggies Fans 3.45% 2.96x
Dallas Cowboys Fans 3.61% 2.76x
SEC Fans 2.90% 2.73x
Arkansas Razorbacks Fans 2.97% 2.72x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Belk.

Location Composition Index
Belk 2.96% 12.87x
Lane Bryant 4.14% 6.97x
Dressbarn 3.67% 6.73x
Express Outlets 0.34% 6.66x
Jos A. Bank Clothiers 3.19% 6.61x
Carhartt 18.53% 6.43x
Old Navy 4.87% 6.21x
Aeropostale 2.61% 5.86x
Mens Wearhouse 4.29% 5.37x
American Eagle Outfitters 3.93% 5.23x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.00% 6.88x
Northern Texas Cluster 2.45% 5.77x
Texas News 2.57% 4.69x
Texas Media 4.35% 4.61x
Oil & Energy 0.43% 4.37x
New Orleans Cluster 4.71% 4.31x
Mississippi News 1.12% 4.07x
Texas University Athletics 1.59% 3.94x
Arkansas News 1.12% 3.75x
Texas News Cluster 1.81% 3.64x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female