Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 129.8 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 12.56% | 5.00x |
| Texas County and Local Fair Visitors | 12.56% | 4.62x |
| Texas Longhorn Fans | 10.09% | 4.11x |
| Texas Energy Providers | 9.42% | 3.94x |
| Texas State Fairs | 11.32% | 3.92x |
| Texas Trip Planners | 10.20% | 3.54x |
| Louisiana Trip Planners | 8.63% | 3.43x |
| Houston Astros Fans | 7.06% | 3.38x |
| Austin Trip Planners | 7.06% | 3.17x |
| Houston Activity Researchers | 6.05% | 2.99x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 94.70% | 15.48x |
| Belk | 2.33% | 11.63x |
| Maurices | 2.07% | 8.29x |
| Lane Bryant | 4.89% | 7.51x |
| Buckle | 5.82% | 7.35x |
| The Childrens Place | 7.50% | 6.11x |
| Aeropostale | 5.01% | 5.99x |
| Dressbarn | 3.06% | 5.68x |
| Express Outlets | 0.68% | 5.51x |
| Old Navy | 6.28% | 4.99x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 2.24% | 4.51x |
| Austin Cluster | 5.16% | 4.31x |
| Texas University Athletics | 3.25% | 4.23x |
| Custom Printing | 0.45% | 3.98x |
| Texas Media | 11.43% | 3.94x |
| Electrical Engineering | 0.25% | 3.83x |
| Online Mini Game Players | 0.22% | 3.83x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.34% | 3.62x |
| Texas News | 5.94% | 3.56x |
| Mail Order Food | 0.22% | 3.54x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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