Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 347.8 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 8.58% | 3.35x |
| Texas County and Local Fair Visitors | 7.89% | 3.30x |
| Texas Trip Planners | 8.28% | 3.29x |
| Texas State Fairs | 8.12% | 3.27x |
| Texas AM Aggies Fans | 6.97% | 3.10x |
| Dallas Cowboys Fans | 7.13% | 3.03x |
| Houston Astros Fans | 5.98% | 2.89x |
| Texas Energy Providers | 6.36% | 2.86x |
| Southern Central Voters | 5.90% | 2.76x |
| South State Fair Visitors | 6.97% | 2.68x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 19.19% | 11.23x |
| Belk | 2.91% | 11.07x |
| Buckle | 7.88% | 6.96x |
| Lane Bryant | 6.23% | 6.53x |
| Charlotte Russe | 4.69% | 5.36x |
| The Childrens Place | 9.82% | 5.29x |
| Aeropostale | 6.63% | 5.28x |
| Express Outlets | 1.11% | 5.27x |
| Dressbarn | 4.95% | 5.24x |
| Jos A. Bank Clothiers | 4.74% | 4.88x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 1.92% | 7.69x |
| Texas News Cluster | 3.52% | 5.47x |
| Fire Fighting | 0.31% | 5.20x |
| Northern Texas Cluster | 3.45% | 4.74x |
| Quebec Vacations | 0.31% | 4.47x |
| Telescopes | 0.23% | 4.35x |
| Auctions & Repossessions | 0.23% | 4.23x |
| Texas News | 4.14% | 4.18x |
| Texas Media | 6.82% | 4.11x |
| Assorted Topics (Television, Origami, Men's Health) | 0.15% | 3.84x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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