Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 323.5 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 8.14% | 3.46x |
| Texas State Fairs | 7.85% | 3.38x |
| Houston Trip Planners | 8.72% | 3.31x |
| Texas Trip Planners | 8.31% | 3.24x |
| Texas Energy Providers | 6.86% | 2.99x |
| Texas AM Aggies Fans | 6.40% | 2.96x |
| Dallas Cowboys Fans | 5.99% | 2.74x |
| Billiards Enthusiasts | 5.93% | 2.64x |
| Alabama Trip Planners | 6.92% | 2.53x |
| South State Fair Visitors | 6.51% | 2.49x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 45.78% | 12.53x |
| Belk | 3.47% | 11.88x |
| Buckle | 8.89% | 7.15x |
| Lane Bryant | 7.07% | 6.97x |
| Dressbarn | 5.35% | 5.72x |
| Express Outlets | 1.32% | 5.71x |
| The Childrens Place | 11.67% | 5.65x |
| Aeropostale | 8.04% | 5.62x |
| Charlotte Russe | 3.87% | 5.59x |
| Jos A. Bank Clothiers | 5.11% | 5.13x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 1.51% | 7.11x |
| Northern Texas Cluster | 3.26% | 5.11x |
| Texas University Athletics | 2.56% | 4.73x |
| Texas News | 3.78% | 4.60x |
| Oil & Energy | 0.47% | 4.53x |
| Arkansas News | 2.38% | 4.33x |
| Austin Cluster | 2.44% | 4.25x |
| Police Gear | 0.93% | 4.04x |
| Texas News Cluster | 2.27% | 3.95x |
| Alternative Movie Streaming | 0.12% | 3.77x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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