Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 129.8 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 129.8 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 12.56% 5.00x
Texas County and Local Fair Visitors 12.56% 4.62x
Texas Longhorn Fans 10.09% 4.11x
Texas Energy Providers 9.42% 3.94x
Texas State Fairs 11.32% 3.92x
Texas Trip Planners 10.20% 3.54x
Louisiana Trip Planners 8.63% 3.43x
Houston Astros Fans 7.06% 3.38x
Austin Trip Planners 7.06% 3.17x
Houston Activity Researchers 6.05% 2.99x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.

Location Composition Index
Carhartt 94.70% 15.48x
Belk 2.33% 11.63x
Maurices 2.07% 8.29x
Lane Bryant 4.89% 7.51x
Buckle 5.82% 7.35x
The Childrens Place 7.50% 6.11x
Aeropostale 5.01% 5.99x
Dressbarn 3.06% 5.68x
Express Outlets 0.68% 5.51x
Old Navy 6.28% 4.99x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 2.24% 4.51x
Austin Cluster 5.16% 4.31x
Texas University Athletics 3.25% 4.23x
Custom Printing 0.45% 3.98x
Texas Media 11.43% 3.94x
Electrical Engineering 0.25% 3.83x
Online Mini Game Players 0.22% 3.83x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.34% 3.62x
Texas News 5.94% 3.56x
Mail Order Food 0.22% 3.54x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female