Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 210.4 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 13.02% | 5.36x |
| Texas County and Local Fair Visitors | 10.41% | 4.14x |
| Texas Energy Providers | 9.34% | 4.07x |
| Texas Trip Planners | 9.49% | 3.69x |
| Texas State Fairs | 9.04% | 3.50x |
| Houston Astros Fans | 6.58% | 3.34x |
| Southern Central Voters | 7.20% | 3.32x |
| Houston Rockets Fans | 6.58% | 3.23x |
| Louisiana Trip Planners | 6.58% | 3.11x |
| Austin Trip Planners | 6.28% | 2.99x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 78.59% | 14.63x |
| Belk | 3.41% | 13.05x |
| Maurices | 0.34% | 8.04x |
| Buckle | 8.25% | 7.56x |
| Lane Bryant | 6.32% | 7.36x |
| Express Outlets | 1.18% | 6.44x |
| Aeropostale | 7.39% | 6.17x |
| The Childrens Place | 10.33% | 6.00x |
| Dressbarn | 4.36% | 5.99x |
| Old Navy | 9.45% | 5.46x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 12.56% | 5.39x |
| Trucks | 0.77% | 5.20x |
| Austin Cluster | 4.59% | 5.05x |
| Natural Diet & Supplement Researchers | 0.46% | 4.91x |
| East Texas Cluster | 1.84% | 4.67x |
| Recreational Motor Sport Enthusiasts | 0.61% | 4.67x |
| Texas News | 5.82% | 4.10x |
| Arkansas News | 3.22% | 3.80x |
| Insurance Cluster | 0.31% | 3.76x |
| Homesteading | 0.77% | 3.68x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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