Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 381 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 8.59% | 3.34x |
| Texas State Fairs | 8.34% | 3.12x |
| South State Fair Visitors | 7.80% | 2.97x |
| Texas Trip Planners | 8.00% | 2.94x |
| Houston Trip Planners | 7.55% | 2.80x |
| Texas Energy Providers | 6.89% | 2.78x |
| Dallas Cowboys Fans | 6.64% | 2.70x |
| Southern Central Voters | 5.89% | 2.57x |
| Texas AM Aggies Fans | 5.72% | 2.49x |
| Houston Astros Fans | 5.47% | 2.47x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Belk.
| Location | Composition | Index |
| Belk | 2.46% | 10.49x |
| Buckle | 7.75% | 6.92x |
| Lane Bryant | 5.88% | 6.35x |
| Aeropostale | 5.39% | 5.22x |
| Express Outlets | 1.01% | 5.14x |
| Charlotte Russe | 4.33% | 5.11x |
| The Childrens Place | 8.11% | 5.09x |
| Dressbarn | 4.56% | 5.04x |
| Jos A. Bank Clothiers | 4.51% | 4.80x |
| Old Navy | 8.18% | 4.75x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 1.53% | 5.99x |
| Northern Texas Cluster | 3.53% | 5.04x |
| Texas News | 4.15% | 4.72x |
| Texas Media | 6.26% | 3.72x |
| Health & Safety Compliance | 0.12% | 3.68x |
| Texas University Athletics | 1.99% | 3.44x |
| Texas News Cluster | 2.28% | 3.41x |
| Computer Printers | 0.08% | 3.37x |
| Memphis News | 0.33% | 3.26x |
| Hobby Drones & Remote-Controlled Cars | 0.21% | 3.18x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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