Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 380 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 380 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 4.95% 3.24x
Houston Trip Planners 4.80% 3.24x
Louisiana Trip Planners 3.90% 3.15x
Texas Energy Providers 3.96% 3.06x
Southern Central Voters 3.26% 3.01x
Dallas Cowboys Fans 3.53% 2.97x
Oklahoma Sooners Fans 3.14% 2.75x
Texas AM Aggies Fans 2.84% 2.68x
Oklahoma State Cowboys Fans 2.75% 2.63x
Louisiana State University Tigers Fans 2.33% 2.61x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Belk.

Location Composition Index
Belk 3.15% 13.81x
Carhartt 16.55% 7.69x
Lane Bryant 5.58% 7.25x
Buckle 1.99% 7.18x
Express Outlets 0.64% 6.82x
Dressbarn 4.40% 6.78x
Jos A. Bank Clothiers 4.34% 6.52x
Old Navy 5.98% 5.97x
Aeropostale 2.58% 5.87x
Mens Wearhouse 6.25% 5.21x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Northern Texas Cluster.

Content Affinity Composition Index
Northern Texas Cluster 2.48% 5.45x
Texas News Cluster 2.05% 3.91x
New Orleans Cluster 4.53% 3.90x
Texas University Athletics 1.72% 3.70x
Texas News 2.15% 3.68x
Texas Media 4.02% 3.60x
Boating & Yachts 1.69% 2.02x
Gun Enthusiast - Hunting & Self Defense 2.02% 1.88x
Alabama News 2.18% 1.88x
Car Forums 2.48% 1.61x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female