Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 177.8 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 177.8 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 4.17% 3.92x
Restaurant Supply Shoppers 0.29% 3.43x
Houston Trip Planners 8.76% 3.14x
Texas Energy Providers 7.47% 3.07x
Price Conscious Grocery Shoppers 2.59% 3.02x
Texas County and Local Fair Visitors 7.90% 2.93x
Texas Longhorn Fans 5.32% 2.70x
Misc-Deal Seekers or Coupon Shoppers 3.59% 2.65x
Fathers Day Celebrators 1.72% 2.60x
Louisiana Activities Researchers 2.16% 2.56x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.

Location Composition Index
Carhartt 94.67% 4.81x
Belk 4.12% 4.01x
Express Outlets 1.35% 2.87x
Buckle 8.64% 2.58x
Lane Bryant 7.00% 2.56x
The Childrens Place 10.74% 2.55x
Old Navy 11.95% 2.49x
Maurices 10.66% 2.34x
Aeropostale 6.62% 2.31x
Jos A. Bank Clothiers 4.95% 2.28x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Quotes & Inspiration.

Content Affinity Composition Index
Quotes & Inspiration 0.43% 4.61x
Texas University Athletics 1.58% 4.23x
East Texas Cluster 1.15% 4.21x
Texas News 4.31% 4.04x
High-End Audio 0.43% 3.72x
Woodwork 0.43% 3.68x
Texas Media 6.18% 3.39x
Crossword & Puzzle Players 0.29% 3.26x
Science Education & Resources 0.43% 3.08x
NYC Tourist Attractions 0.20% 3.03x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male