Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 177.8 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 4.17% | 3.92x |
| Restaurant Supply Shoppers | 0.29% | 3.43x |
| Houston Trip Planners | 8.76% | 3.14x |
| Texas Energy Providers | 7.47% | 3.07x |
| Price Conscious Grocery Shoppers | 2.59% | 3.02x |
| Texas County and Local Fair Visitors | 7.90% | 2.93x |
| Texas Longhorn Fans | 5.32% | 2.70x |
| Misc-Deal Seekers or Coupon Shoppers | 3.59% | 2.65x |
| Fathers Day Celebrators | 1.72% | 2.60x |
| Louisiana Activities Researchers | 2.16% | 2.56x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 94.67% | 4.81x |
| Belk | 4.12% | 4.01x |
| Express Outlets | 1.35% | 2.87x |
| Buckle | 8.64% | 2.58x |
| Lane Bryant | 7.00% | 2.56x |
| The Childrens Place | 10.74% | 2.55x |
| Old Navy | 11.95% | 2.49x |
| Maurices | 10.66% | 2.34x |
| Aeropostale | 6.62% | 2.31x |
| Jos A. Bank Clothiers | 4.95% | 2.28x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Quotes & Inspiration.
| Content Affinity | Composition | Index |
| Quotes & Inspiration | 0.43% | 4.61x |
| Texas University Athletics | 1.58% | 4.23x |
| East Texas Cluster | 1.15% | 4.21x |
| Texas News | 4.31% | 4.04x |
| High-End Audio | 0.43% | 3.72x |
| Woodwork | 0.43% | 3.68x |
| Texas Media | 6.18% | 3.39x |
| Crossword & Puzzle Players | 0.29% | 3.26x |
| Science Education & Resources | 0.43% | 3.08x |
| NYC Tourist Attractions | 0.20% | 3.03x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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