Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 343.1 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Louisiana Trip Planners.
| Interest | Composition | Index |
| Louisiana Trip Planners | 4.76% | 3.90x |
| Houston Trip Planners | 5.64% | 3.80x |
| Texas Energy Providers | 4.35% | 3.35x |
| Texas Trip Planners | 5.28% | 3.31x |
| Louisiana State University Tigers Fans | 3.07% | 3.11x |
| Southern Central Voters | 3.64% | 3.07x |
| Texas AM Aggies Fans | 3.45% | 2.96x |
| Dallas Cowboys Fans | 3.61% | 2.76x |
| SEC Fans | 2.90% | 2.73x |
| Arkansas Razorbacks Fans | 2.97% | 2.72x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Belk.
| Location | Composition | Index |
| Belk | 2.96% | 12.87x |
| Lane Bryant | 4.14% | 6.97x |
| Dressbarn | 3.67% | 6.73x |
| Express Outlets | 0.34% | 6.66x |
| Jos A. Bank Clothiers | 3.19% | 6.61x |
| Carhartt | 18.53% | 6.43x |
| Old Navy | 4.87% | 6.21x |
| Aeropostale | 2.61% | 5.86x |
| Mens Wearhouse | 4.29% | 5.37x |
| American Eagle Outfitters | 3.93% | 5.23x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 1.00% | 6.88x |
| Northern Texas Cluster | 2.45% | 5.77x |
| Texas News | 2.57% | 4.69x |
| Texas Media | 4.35% | 4.61x |
| Oil & Energy | 0.43% | 4.37x |
| New Orleans Cluster | 4.71% | 4.31x |
| Mississippi News | 1.12% | 4.07x |
| Texas University Athletics | 1.59% | 3.94x |
| Arkansas News | 1.12% | 3.75x |
| Texas News Cluster | 1.81% | 3.64x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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