Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 205 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 205 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.54% 4.56x
Louisiana Trip Planners 4.13% 3.93x
Texas Energy Providers 3.47% 3.66x
Louisiana State University Tigers Fans 2.67% 3.31x
Texas Trip Planners 4.19% 3.27x
Texas AM Aggies Fans 3.02% 3.12x
Houston Astros Fans 2.76% 2.73x
New Orleans Pelicans Fans 2.82% 2.67x
SEC Fans 2.78% 2.66x
Billiards Enthusiasts 2.91% 2.65x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Belk.

Location Composition Index
Belk 1.60% 11.09x
Dressbarn 2.06% 6.90x
Lane Bryant 2.24% 6.82x
Old Navy 2.80% 6.35x
Carhartt 10.42% 6.30x
Aeropostale 1.60% 5.74x
Express Outlets 0.16% 5.50x
LOFT 1.29% 5.18x
Coach 1.97% 4.88x
Talbots 1.42% 4.83x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Texas Media.

Content Affinity Composition Index
Texas Media 4.62% 6.18x
East Texas Cluster 0.60% 4.97x
New Orleans Cluster 4.52% 4.96x
Northern Texas Cluster 1.67% 4.55x
Texas News 1.99% 4.04x
Mississippi News 0.90% 3.67x
Texas University Athletics 1.24% 3.63x
Arkansas News 0.96% 3.56x
Unique & Personalized Fashion 0.53% 3.35x
Texas News Cluster 1.35% 3.04x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female