Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 59.8 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 59.8 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 12.33% 4.50x
Texas Longhorn Fans 10.42% 4.31x
Houston Activity Researchers 8.33% 4.10x
Texas Energy Providers 9.90% 4.08x
Houston Trip Planners 10.76% 4.03x
Texas State Fairs 10.42% 3.64x
Dallas Cowboys Fans 9.03% 3.59x
Southern Central Voters 9.55% 3.56x
Texas AM Aggies Fans 8.51% 3.45x
Houston Astros Fans 7.47% 3.42x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.

Location Composition Index
Carhartt 94.99% 10.34x
Belk 1.46% 7.62x
Lane Bryant 4.29% 7.04x
Express Outlets 0.59% 6.27x
Aeropostale 2.94% 6.08x
Michael Kors 1.65% 5.97x
The Childrens Place 4.96% 5.97x
Buckle 3.10% 5.80x
Journeys 4.35% 5.42x
Jos A. Bank Clothiers 2.58% 5.39x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.69% 6.30x
East Texas Cluster 3.12% 6.11x
Moving & Storage 0.69% 5.95x
Peru Media 0.69% 5.35x
Arkansas News 4.51% 4.52x
Memphis News 0.69% 4.29x
Austin Cluster 5.38% 4.05x
Corporate Employment Pages 0.39% 4.01x
Police Gear 0.52% 3.95x
Weight Lifting Enthusiasts 0.87% 3.93x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male