Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 225.4 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 8.71% | 3.37x |
| Texas County and Local Fair Visitors | 9.14% | 3.28x |
| Texas Longhorn Fans | 6.81% | 3.08x |
| Houston Activity Researchers | 4.31% | 2.95x |
| Texas Energy Providers | 6.64% | 2.93x |
| Houston Astros Fans | 5.34% | 2.86x |
| Texas Trip Planners | 7.50% | 2.36x |
| Texas State Fairs | 6.64% | 2.28x |
| Arkansas Razorbacks Fans | 5.43% | 2.28x |
| Billiards Enthusiasts | 5.17% | 2.28x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 93.17% | 5.96x |
| Belk | 2.16% | 3.55x |
| Express Outlets | 0.99% | 2.88x |
| Lane Bryant | 4.72% | 2.61x |
| The Childrens Place | 6.98% | 2.54x |
| Buckle | 5.20% | 2.50x |
| Aeropostale | 4.40% | 2.44x |
| Old Navy | 8.01% | 2.39x |
| Maurices | 7.38% | 2.37x |
| Kate Spade | 1.33% | 2.19x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 0.29% | 5.91x |
| School Curriculum | 0.34% | 5.62x |
| Southeast College Athletics | 0.26% | 4.33x |
| Online Mini Game Players | 0.15% | 3.88x |
| Arkansas News | 2.84% | 3.69x |
| Texas University Athletics | 1.81% | 3.45x |
| Texas News | 3.97% | 3.45x |
| Texas Media | 7.50% | 3.32x |
| Gossip & Entertainment | 0.43% | 3.25x |
| Austin Cluster | 2.93% | 3.20x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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