Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 94.3 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 94.3 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 11.24% 3.43x
Houston Trip Planners 9.49% 3.12x
Houston Activity Researchers 5.74% 3.03x
Texas State Fairs 9.74% 2.88x
Texas Energy Providers 7.62% 2.71x
Texas AM Aggies Fans 6.74% 2.61x
Texas Trip Planners 8.74% 2.56x
Cowboy Boots Shoppers 7.37% 2.41x
Southern Central Voters 7.12% 2.35x
Arkansas Razorbacks Fans 6.74% 2.34x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.

Location Composition Index
Carhartt 92.22% 13.17x
Belk 1.27% 5.92x
Express Outlets 0.44% 4.09x
Lane Bryant 1.99% 3.62x
Tommy Bahama 0.39% 3.23x
Old Navy 3.43% 3.19x
Jos A. Bank Clothiers 1.47% 3.15x
Ann Taylor 0.32% 3.10x
Maurices 3.11% 2.94x
Buckle 1.99% 2.88x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 2.37% 6.22x
Personal Finance Researchers 0.37% 4.48x
Texas University Athletics 2.50% 3.81x
Arkansas News 3.62% 3.67x
Beach Vacations 0.43% 3.51x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.37% 3.43x
Northern Texas Cluster 3.25% 3.28x
Cruise Vacations 0.50% 3.03x
Home Printing 0.06% 2.88x
Back & Spine 0.50% 2.88x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female