Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 78.1 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 78.1 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas Trip Planners.

Interest Composition Index
Texas Trip Planners 10.44% 3.59x
Texas County and Local Fair Visitors 8.61% 3.52x
Houston Activity Researchers 4.95% 3.32x
Houston Trip Planners 8.42% 3.30x
Texas Longhorn Fans 6.96% 3.05x
Texas AM Aggies Fans 6.41% 2.88x
Cowboy Boots Shoppers 8.24% 2.86x
Texas State Fairs 7.33% 2.83x
Texas Energy Providers 6.41% 2.74x
Dallas Cowboys Fans 6.41% 2.73x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.

Location Composition Index
Carhartt 94.98% 9.83x
Belk 2.47% 8.62x
Express Outlets 1.01% 6.93x
Lane Bryant 4.66% 5.87x
Abercrombie & Fitch 0.28% 5.62x
Buckle 4.82% 5.43x
The Childrens Place 6.53% 5.13x
Aeropostale 4.08% 4.97x
Dressbarn 3.49% 4.87x
Old Navy 6.98% 4.84x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 3.30% 6.32x
East Texas Cluster 1.83% 6.26x
Public Policy Media 0.55% 4.94x
Texas News 5.86% 4.79x
Right Wing Blogs - Conspiracy Theories 1.28% 3.93x
Electrical Engineering 0.25% 3.83x
Gun Enthusiast - Hunting & Self Defense 3.11% 3.79x
Right Wing Blogs - Pro-gun & Pro-life 1.28% 3.73x
Garden Power Equipment 0.55% 3.64x
Texas Media 8.42% 3.63x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male