Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 278.4 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 278.4 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 8.20% 3.67x
Texas Trip Planners 7.84% 3.36x
Houston Trip Planners 7.75% 3.34x
Texas Energy Providers 6.56% 3.28x
Texas County and Local Fair Visitors 7.11% 3.27x
Southern Central Voters 6.75% 3.25x
South State Fair Visitors 7.66% 3.09x
Louisiana Trip Planners 6.29% 3.05x
Texas Longhorn Fans 5.38% 3.03x
Houston Activity Researchers 5.10% 2.76x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.

Location Composition Index
Carhartt 58.93% 13.21x
Belk 3.41% 12.04x
Buckle 8.58% 7.15x
Lane Bryant 6.64% 6.88x
Express Outlets 1.29% 6.07x
Aeropostale 7.70% 5.69x
The Childrens Place 10.98% 5.63x
Dressbarn 4.80% 5.63x
Old Navy 10.10% 5.17x
Charlotte Russe 2.70% 5.10x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.46% 5.77x
Northern Texas Cluster 3.65% 4.79x
Texas News Cluster 2.55% 4.36x
Austin Cluster 2.55% 4.06x
Texas News 4.01% 3.97x
Pre-Built Home Researchers 0.46% 3.82x
Quebec Vacations 0.18% 3.75x
Arkansas News 2.37% 3.68x
Texas Media 6.11% 3.68x
Unique & Personalized Fashion 0.36% 3.47x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female