Explore the Academy Sports + Outdoors Audience
Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 380 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.
INTERESTS
The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas Trip Planners.
| Interest | Composition | Index |
| Texas Trip Planners | 4.95% | 3.24x |
| Houston Trip Planners | 4.80% | 3.24x |
| Louisiana Trip Planners | 3.90% | 3.15x |
| Texas Energy Providers | 3.96% | 3.06x |
| Southern Central Voters | 3.26% | 3.01x |
| Dallas Cowboys Fans | 3.53% | 2.97x |
| Oklahoma Sooners Fans | 3.14% | 2.75x |
| Texas AM Aggies Fans | 2.84% | 2.68x |
| Oklahoma State Cowboys Fans | 2.75% | 2.63x |
| Louisiana State University Tigers Fans | 2.33% | 2.61x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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APPAREL RETAILERS
The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Belk.
| Location | Composition | Index |
| Belk | 3.15% | 13.81x |
| Carhartt | 16.55% | 7.69x |
| Lane Bryant | 5.58% | 7.25x |
| Buckle | 1.99% | 7.18x |
| Express Outlets | 0.64% | 6.82x |
| Dressbarn | 4.40% | 6.78x |
| Jos A. Bank Clothiers | 4.34% | 6.52x |
| Old Navy | 5.98% | 5.97x |
| Aeropostale | 2.58% | 5.87x |
| Mens Wearhouse | 6.25% | 5.21x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is Northern Texas Cluster.
| Content Affinity | Composition | Index |
| Northern Texas Cluster | 2.48% | 5.45x |
| Texas News Cluster | 2.05% | 3.91x |
| New Orleans Cluster | 4.53% | 3.90x |
| Texas University Athletics | 1.72% | 3.70x |
| Texas News | 2.15% | 3.68x |
| Texas Media | 4.02% | 3.60x |
| Boating & Yachts | 1.69% | 2.02x |
| Gun Enthusiast - Hunting & Self Defense | 2.02% | 1.88x |
| Alabama News | 2.18% | 1.88x |
| Car Forums | 2.48% | 1.61x |
Composition Percentage:
The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
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DEMOGRAPHICS
The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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