Dstillery Audiences

ACADEMY SPORTS + OUTDOORS

Audience Size: 323.5 Thousand Devices

Explore the Academy Sports + Outdoors Audience

Below you'll find more information about the Academy Sports + Outdoors audience, broken down in different categories based on their digital and physical behaviors. These are 323.5 thousand unique devices whose actions qualify for the Academy Sports + Outdoors audience.

Dstillery Crafted Audiences

INTERESTS

The Academy Sports + Outdoors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Academy Sports + Outdoors audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 8.14% 3.46x
Texas State Fairs 7.85% 3.38x
Houston Trip Planners 8.72% 3.31x
Texas Trip Planners 8.31% 3.24x
Texas Energy Providers 6.86% 2.99x
Texas AM Aggies Fans 6.40% 2.96x
Dallas Cowboys Fans 5.99% 2.74x
Billiards Enthusiasts 5.93% 2.64x
Alabama Trip Planners 6.92% 2.53x
South State Fair Visitors 6.51% 2.49x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Interest attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Academy Sports + Outdoors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Academy Sports + Outdoors audience is Carhartt.

Location Composition Index
Carhartt 45.78% 12.53x
Belk 3.47% 11.88x
Buckle 8.89% 7.15x
Lane Bryant 7.07% 6.97x
Dressbarn 5.35% 5.72x
Express Outlets 1.32% 5.71x
The Childrens Place 11.67% 5.65x
Aeropostale 8.04% 5.62x
Charlotte Russe 3.87% 5.59x
Jos A. Bank Clothiers 5.11% 5.13x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Location attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Academy Sports + Outdoors audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 1.51% 7.11x
Northern Texas Cluster 3.26% 5.11x
Texas University Athletics 2.56% 4.73x
Texas News 3.78% 4.60x
Oil & Energy 0.47% 4.53x
Arkansas News 2.38% 4.33x
Austin Cluster 2.44% 4.25x
Police Gear 0.93% 4.04x
Texas News Cluster 2.27% 3.95x
Alternative Movie Streaming 0.12% 3.77x
Composition Percentage: The overlap percentage between the Academy Sports + Outdoors audience and the Content Affinity attribute.
Index: A comparison of the Academy Sports + Outdoors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Academy Sports + Outdoors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female