Explore the Acura Audience
Below you'll find more information about the Acura audience, broken down in different categories based on their digital and physical behaviors. These are 202.7 thousand unique devices whose actions qualify for the Acura audience.
INTERESTS
The Acura audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Acura audience is Readers of South Asian Content.
| Interest | Composition | Index |
| Readers of South Asian Content | 1.65% | 1.78x |
| Retirement Planning Amid Covid-19 | 1.50% | 1.75x |
| BMW Vehicle Shoppers | 2.62% | 1.74x |
| Luxury Retail Researchers | 1.35% | 1.72x |
| Business Tax Filers | 2.70% | 1.67x |
| Horse Race Enthusiasts | 2.70% | 1.67x |
| Verizon Wireless Customers | 0.16% | 1.65x |
| Cybersecurity Researchers | 2.25% | 1.64x |
| Canada Trip Planners | 2.02% | 1.63x |
| Miami Trip Planners | 2.47% | 1.61x |
Composition Percentage:
The overlap percentage between the Acura audience and the Interest attribute.
Index: A comparison of the Acura audience to the internet population.
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APPAREL RETAILERS
The Acura audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Acura audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.04% | 11.40x |
| Lorna Jane | 0.64% | 5.02x |
| Joe's Jeans | 0.13% | 3.86x |
| Topshop | 0.08% | 3.37x |
| REI | 1.35% | 3.32x |
| Bonobos | 0.63% | 3.23x |
| Intermix | 0.20% | 2.95x |
| Calvin Klein | 0.15% | 2.95x |
| Free People | 1.56% | 2.94x |
| Tommy Bahama | 1.04% | 2.93x |
Composition Percentage:
The overlap percentage between the Acura audience and the Location attribute.
Index: A comparison of the Acura audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Acura audience is Beer, Wine & Alcohol.
| Content Affinity | Composition | Index |
| Beer, Wine & Alcohol | 0.30% | 7.37x |
| Pakistan Cluster | 0.15% | 3.88x |
| Cars, Travel & Food | 0.06% | 3.86x |
| Youth Educational Resources | 0.21% | 3.84x |
| Assorted Topics (Television, Origami, Men's Health) | 0.15% | 3.80x |
| Healthcare - Doctors & Diagnosis | 0.14% | 3.75x |
| New Jersey Travel Location Cluster | 0.67% | 3.74x |
| NYC Tourist Attractions | 0.29% | 3.56x |
| Tennis, Golf & Boxing | 0.14% | 3.49x |
| Paper & Packaging | 0.06% | 3.31x |
Composition Percentage:
The overlap percentage between the Acura audience and the Content Affinity attribute.
Index: A comparison of the Acura audience to the internet population.
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DEMOGRAPHICS
The Acura audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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