Dstillery Audiences

ACURA

Audience Size: 476.2 Thousand Devices

Explore the Acura Audience

Below you'll find more information about the Acura audience, broken down in different categories based on their digital and physical behaviors. These are 476.2 thousand unique devices whose actions qualify for the Acura audience.

Dstillery Crafted Audiences

INTERESTS

The Acura audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Acura audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.12% 1.74x
Horse Race Enthusiasts 1.69% 1.67x
Kentucky Wildcats Fans 1.57% 1.65x
Men's Suit Shoppers 2.06% 1.56x
Yachting Enthusiasts 1.67% 1.49x
Jaguar Vehicle Shoppers 1.81% 1.48x
Land Rover Shoppers 1.93% 1.48x
Used Car Shoppers 1.78% 1.46x
California Skiers and Snowboarders 2.13% 1.46x
Santa Cruz Trip Planners 2.30% 1.46x
Composition Percentage: The overlap percentage between the Acura audience and the Interest attribute.
Index: A comparison of the Acura audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Acura audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Acura audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 7.64% 8.95x
Abercrombie & Fitch 3.51% 8.42x
Hollister 2.11% 8.25x
Gymboree 3.25% 7.94x
Express 2.67% 7.85x
Madewell 1.58% 7.77x
Michael Kors 1.97% 7.72x
Saint Laurent Paris 0.78% 7.44x
REI 2.57% 7.42x
Zumiez 3.12% 7.33x
Composition Percentage: The overlap percentage between the Acura audience and the Location attribute.
Index: A comparison of the Acura audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Acura audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 0.85% 3.40x
Fire Fighting 0.14% 3.32x
Mexico Travel 0.09% 2.48x
Florida Naples News Cluster 0.92% 2.48x
Kentucky News 1.97% 2.46x
Southern California Tourism 0.68% 2.33x
Southern California Cluster 0.18% 2.29x
Serbia & Albania Cluster 0.05% 2.24x
Meeting Planning & Hotels 0.08% 2.24x
Latin American Spanish Language News 0.20% 2.21x
Composition Percentage: The overlap percentage between the Acura audience and the Content Affinity attribute.
Index: A comparison of the Acura audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Acura audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male