Explore the Acura Audience
Below you'll find more information about the Acura audience, broken down in different categories based on their digital and physical behaviors. These are 421.5 thousand unique devices whose actions qualify for the Acura audience.
INTERESTS
The Acura audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Acura audience is Readers of South Asian Content.
| Interest | Composition | Index |
| Readers of South Asian Content | 2.72% | 1.69x |
| BMW Vehicle Shoppers | 3.25% | 1.67x |
| California Skiers and Snowboarders | 3.32% | 1.66x |
| California Trip Planners | 3.32% | 1.66x |
| Toyota Vehicle Shopper | 3.44% | 1.63x |
| Supermarket Shoppers | 3.32% | 1.60x |
| Israel Trip Planners | 2.83% | 1.60x |
| Automotive News Readers | 2.57% | 1.59x |
| China Trip Planners | 3.36% | 1.59x |
| UFC and MMA Fans | 2.98% | 1.59x |
Composition Percentage:
The overlap percentage between the Acura audience and the Interest attribute.
Index: A comparison of the Acura audience to the internet population.
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APPAREL RETAILERS
The Acura audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Acura audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.82% | 8.36x |
| Topshop | 0.63% | 7.31x |
| REI | 2.21% | 7.22x |
| Abercrombie & Fitch | 3.37% | 7.02x |
| Uniqlo | 2.19% | 6.72x |
| Calvin Klein | 0.57% | 6.68x |
| Mens Wearhouse | 11.06% | 6.47x |
| Jos A. Bank Clothiers | 6.23% | 6.39x |
| Free People | 2.73% | 6.35x |
| Gymboree | 6.94% | 6.25x |
Composition Percentage:
The overlap percentage between the Acura audience and the Location attribute.
Index: A comparison of the Acura audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Acura audience is Memes & Comedy.
| Content Affinity | Composition | Index |
| Memes & Comedy | 0.11% | 4.73x |
| Roleplay & Fantasy Games | 0.15% | 4.58x |
| Cars, Travel & Food | 0.06% | 3.86x |
| Sports Apparel | 0.11% | 3.55x |
| Southern California Cluster | 0.11% | 3.32x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.08% | 3.06x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.08% | 2.96x |
| Vermont Cluster | 0.45% | 2.91x |
| Hipster Clothing | 0.08% | 2.90x |
| Flower Shopping | 0.08% | 2.82x |
Composition Percentage:
The overlap percentage between the Acura audience and the Content Affinity attribute.
Index: A comparison of the Acura audience to the internet population.
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DEMOGRAPHICS
The Acura audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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