Explore the Acura Audience
Below you'll find more information about the Acura audience, broken down in different categories based on their digital and physical behaviors. These are 476.2 thousand unique devices whose actions qualify for the Acura audience.
INTERESTS
The Acura audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Acura audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.12% | 1.74x |
| Horse Race Enthusiasts | 1.69% | 1.67x |
| Kentucky Wildcats Fans | 1.57% | 1.65x |
| Men's Suit Shoppers | 2.06% | 1.56x |
| Yachting Enthusiasts | 1.67% | 1.49x |
| Jaguar Vehicle Shoppers | 1.81% | 1.48x |
| Land Rover Shoppers | 1.93% | 1.48x |
| Used Car Shoppers | 1.78% | 1.46x |
| California Skiers and Snowboarders | 2.13% | 1.46x |
| Santa Cruz Trip Planners | 2.30% | 1.46x |
Composition Percentage:
The overlap percentage between the Acura audience and the Interest attribute.
Index: A comparison of the Acura audience to the internet population.
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APPAREL RETAILERS
The Acura audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Acura audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 7.64% | 8.95x |
| Abercrombie & Fitch | 3.51% | 8.42x |
| Hollister | 2.11% | 8.25x |
| Gymboree | 3.25% | 7.94x |
| Express | 2.67% | 7.85x |
| Madewell | 1.58% | 7.77x |
| Michael Kors | 1.97% | 7.72x |
| Saint Laurent Paris | 0.78% | 7.44x |
| REI | 2.57% | 7.42x |
| Zumiez | 3.12% | 7.33x |
Composition Percentage:
The overlap percentage between the Acura audience and the Location attribute.
Index: A comparison of the Acura audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Acura audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 0.85% | 3.40x |
| Fire Fighting | 0.14% | 3.32x |
| Mexico Travel | 0.09% | 2.48x |
| Florida Naples News Cluster | 0.92% | 2.48x |
| Kentucky News | 1.97% | 2.46x |
| Southern California Tourism | 0.68% | 2.33x |
| Southern California Cluster | 0.18% | 2.29x |
| Serbia & Albania Cluster | 0.05% | 2.24x |
| Meeting Planning & Hotels | 0.08% | 2.24x |
| Latin American Spanish Language News | 0.20% | 2.21x |
Composition Percentage:
The overlap percentage between the Acura audience and the Content Affinity attribute.
Index: A comparison of the Acura audience to the internet population.
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DEMOGRAPHICS
The Acura audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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