Explore the Acura Audience
Below you'll find more information about the Acura audience, broken down in different categories based on their digital and physical behaviors. These are 504.3 thousand unique devices whose actions qualify for the Acura audience.
INTERESTS
The Acura audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Acura audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.02% | 21.88x |
| Getting Off the Grid Travelers | 0.02% | 16.51x |
| Family Adventures Travelers | 0.02% | 12.87x |
| Work Comes First Travelers | 0.02% | 4.68x |
| Executive Travelers | 0.12% | 1.74x |
| Countdown to the Beach Travelers | 0.01% | 1.47x |
| New York Mets Fans | 2.15% | 1.40x |
| New York Jets Fans | 2.19% | 1.39x |
| Acura Vehicle Shoppers | 2.80% | 1.39x |
| Caribbean Trip Planners | 2.75% | 1.39x |
Composition Percentage:
The overlap percentage between the Acura audience and the Interest attribute.
Index: A comparison of the Acura audience to the internet population.
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APPAREL RETAILERS
The Acura audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Acura audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.61% | 8.06x |
| Mens Wearhouse | 12.04% | 7.48x |
| Topshop | 0.43% | 7.17x |
| Abercrombie & Fitch | 3.94% | 6.63x |
| Jos A. Bank Clothiers | 5.77% | 6.46x |
| Calvin Klein | 0.61% | 6.35x |
| Uniqlo | 1.54% | 6.30x |
| Gymboree | 4.27% | 6.27x |
| Hollister | 3.85% | 6.10x |
| REI | 1.83% | 6.07x |
Composition Percentage:
The overlap percentage between the Acura audience and the Location attribute.
Index: A comparison of the Acura audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Acura audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.02% | 18.13x |
| Washington D.C. Hotels | 0.02% | 17.14x |
| Watches & Jewelry | 0.02% | 16.68x |
| Golf & Boats | 0.01% | 14.84x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 10.99x |
| Home Décor, Furniture, & Decorating | 0.02% | 10.38x |
| Sports - Skiing, Snowboarding | 0.01% | 10.14x |
| Decoration & Fabric | 0.02% | 8.84x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 8.66x |
| Quinceanera Planning | 0.04% | 8.26x |
Composition Percentage:
The overlap percentage between the Acura audience and the Content Affinity attribute.
Index: A comparison of the Acura audience to the internet population.
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DEMOGRAPHICS
The Acura audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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