Explore the Acura Audience
Below you'll find more information about the Acura audience, broken down in different categories based on their digital and physical behaviors. These are 311.5 thousand unique devices whose actions qualify for the Acura audience.
INTERESTS
The Acura audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Acura audience is Luxury Womens Brands Shoppers.
| Interest | Composition | Index |
| Luxury Womens Brands Shoppers | 1.90% | 1.54x |
| Kentucky Wildcats Fans | 1.50% | 1.52x |
| Long Beach California Trip Planners | 2.07% | 1.48x |
| Santa Cruz Trip Planners | 1.80% | 1.48x |
| Santa Monica Trip Planners | 2.20% | 1.48x |
| Los Angeles Mass Transit Commuters | 1.84% | 1.42x |
| Los Angeles Trip Planners | 1.98% | 1.40x |
| California Skiers and Snowboarders | 1.90% | 1.40x |
| Japanese Luxury Car Enthusiasts | 1.75% | 1.40x |
| Horse Race Enthusiasts | 1.41% | 1.38x |
Composition Percentage:
The overlap percentage between the Acura audience and the Interest attribute.
Index: A comparison of the Acura audience to the internet population.
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APPAREL RETAILERS
The Acura audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Acura audience is Hollister.
| Location | Composition | Index |
| Hollister | 1.01% | 8.04x |
| Michael Kors | 1.06% | 7.59x |
| Abercrombie & Fitch | 0.99% | 7.32x |
| Express | 1.32% | 7.11x |
| REI | 2.17% | 7.00x |
| Madewell | 0.66% | 6.95x |
| Uniqlo | 0.54% | 6.90x |
| Gymboree | 2.28% | 6.83x |
| Zumiez | 1.60% | 6.80x |
| Free People | 0.76% | 6.78x |
Composition Percentage:
The overlap percentage between the Acura audience and the Location attribute.
Index: A comparison of the Acura audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Acura audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 0.97% | 4.37x |
| Idaho Cluster | 0.43% | 2.55x |
| Kentucky News | 1.69% | 2.39x |
| Florida Naples News Cluster | 0.78% | 2.29x |
| Horse Racing | 0.19% | 2.28x |
| Bridal Fashion | 0.22% | 2.27x |
| Marijuana | 0.19% | 2.19x |
| Higher-End Fashion Brands | 0.21% | 2.10x |
| Southern California Tourism | 0.60% | 2.07x |
| Southern California Cluster | 0.16% | 2.06x |
Composition Percentage:
The overlap percentage between the Acura audience and the Content Affinity attribute.
Index: A comparison of the Acura audience to the internet population.
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DEMOGRAPHICS
The Acura audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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