Explore the Acura Audience
Below you'll find more information about the Acura audience, broken down in different categories based on their digital and physical behaviors. These are 66.9 thousand unique devices whose actions qualify for the Acura audience.
INTERESTS
The Acura audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Acura audience is Harvard University Fans.
| Interest | Composition | Index |
| Harvard University Fans | 0.60% | 2.77x |
| Pre-Measured Grocery Shoppers | 0.60% | 2.51x |
| Orlando Magic Fans | 2.18% | 2.40x |
| Discount Womens Shoes Shoppers | 0.99% | 2.33x |
| Smoking Cessation Intenders | 1.39% | 2.32x |
| Boston Celtics Fans | 3.17% | 2.29x |
| MLB Fans | 2.38% | 2.19x |
| Online Exercise Class Users | 0.76% | 2.12x |
| Men's Health Researchers | 0.79% | 2.12x |
| St. Louis Cardinals Fans | 5.56% | 2.09x |
Composition Percentage:
The overlap percentage between the Acura audience and the Interest attribute.
Index: A comparison of the Acura audience to the internet population.
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APPAREL RETAILERS
The Acura audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Acura audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.23% | 8.26x |
| Brooks Brothers | 0.68% | 7.35x |
| Intermix | 0.14% | 7.15x |
| Hugo Boss | 0.80% | 6.82x |
| Forever 21 | 1.12% | 6.65x |
| The North Face | 0.42% | 6.63x |
| Abercrombie & Fitch | 0.57% | 6.58x |
| Banana Republic | 0.97% | 6.45x |
| Mens Wearhouse | 2.48% | 6.45x |
| Tommy Bahama | 0.77% | 6.39x |
Composition Percentage:
The overlap percentage between the Acura audience and the Location attribute.
Index: A comparison of the Acura audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Acura audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 1.39% | 6.18x |
| India Cluster | 0.79% | 5.62x |
| Muscle Cars | 0.60% | 4.90x |
| Science Education & Resources | 0.37% | 4.44x |
| Cars, Travel & Food | 0.06% | 3.86x |
| Pacific Northwest Sports & News Cluster | 0.40% | 3.60x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 0.33% | 3.43x |
| Paper & Packaging | 0.06% | 3.31x |
| Data Analysis & Scripting | 0.40% | 3.30x |
| Apple Blogs & Hacks | 0.40% | 3.23x |
Composition Percentage:
The overlap percentage between the Acura audience and the Content Affinity attribute.
Index: A comparison of the Acura audience to the internet population.
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DEMOGRAPHICS
The Acura audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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