Explore the Acura Audience
Below you'll find more information about the Acura audience, broken down in different categories based on their digital and physical behaviors. These are 239 thousand unique devices whose actions qualify for the Acura audience.
INTERESTS
The Acura audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Acura audience is Kentucky Wildcats Fans.
| Interest | Composition | Index |
| Kentucky Wildcats Fans | 1.58% | 1.66x |
| California Skiers and Snowboarders | 2.09% | 1.60x |
| Los Angeles Mass Transit Commuters | 2.29% | 1.60x |
| Santa Monica Trip Planners | 2.19% | 1.54x |
| Jaguar Vehicle Shoppers | 1.58% | 1.52x |
| Tesla Enthusiasts | 1.42% | 1.50x |
| Cincinnati Bengals Fans | 1.22% | 1.49x |
| California Trip Planners | 1.89% | 1.47x |
| Los Angeles Dodgers Fans | 1.92% | 1.46x |
| Japanese Luxury Car Enthusiasts | 1.92% | 1.45x |
Composition Percentage:
The overlap percentage between the Acura audience and the Interest attribute.
Index: A comparison of the Acura audience to the internet population.
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APPAREL RETAILERS
The Acura audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Acura audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 1.12% | 3.73x |
| The North Face | 0.95% | 3.66x |
| LL Bean | 0.17% | 3.63x |
| Lululemon | 0.26% | 3.61x |
| Free People | 0.11% | 3.52x |
| J. Crew | 1.48% | 3.48x |
| Michael Kors | 0.40% | 3.38x |
| REI | 1.56% | 3.36x |
| Banana Republic | 1.65% | 3.22x |
| Brooks Brothers | 1.33% | 2.87x |
Composition Percentage:
The overlap percentage between the Acura audience and the Location attribute.
Index: A comparison of the Acura audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Acura audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 0.82% | 3.46x |
| Idaho Cluster | 0.48% | 3.13x |
| Florida Naples News Cluster | 0.86% | 2.41x |
| Kentucky News | 1.69% | 2.27x |
| Bathrooms & Plumbing | 0.34% | 2.27x |
| New York City Family & Activity Cluster | 0.93% | 2.12x |
| Central California Cluster | 0.45% | 2.05x |
| Los Angeles Tourism | 1.06% | 1.99x |
| San Francisco Tourism | 0.19% | 1.93x |
| Southern California Tourism | 0.56% | 1.91x |
Composition Percentage:
The overlap percentage between the Acura audience and the Content Affinity attribute.
Index: A comparison of the Acura audience to the internet population.
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DEMOGRAPHICS
The Acura audience resonates most for the following age and income brackets.
Age
35-44
Income
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