Explore the Acura Audience
Below you'll find more information about the Acura audience, broken down in different categories based on their digital and physical behaviors. These are 59.2 thousand unique devices whose actions qualify for the Acura audience.
INTERESTS
The Acura audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Acura audience is Oil Brand Shoppers.
| Interest | Composition | Index |
| Oil Brand Shoppers | 2.86% | 2.65x |
| Gift Card Researchers | 1.37% | 2.38x |
| Gift Givers | 1.62% | 2.15x |
| Apple Fans | 1.37% | 2.13x |
| Accounting & CPA Continuing Education Researchers | 2.24% | 2.10x |
| Healthcare Discount Shoppers | 1.62% | 2.04x |
| Holiday Gift Shoppers | 0.75% | 2.03x |
| Ohio County and Local Fair Visitors | 4.61% | 1.91x |
| Major Airline Customers | 3.74% | 1.90x |
| Discount Device Shoppers | 2.99% | 1.88x |
Composition Percentage:
The overlap percentage between the Acura audience and the Interest attribute.
Index: A comparison of the Acura audience to the internet population.
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APPAREL RETAILERS
The Acura audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Acura audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.08% | 5.61x |
| Mens Wearhouse | 2.88% | 4.90x |
| Abercrombie & Fitch | 0.32% | 4.57x |
| Charlotte Russe | 0.39% | 4.31x |
| Madewell | 0.57% | 4.27x |
| Lorna Jane | 0.13% | 4.22x |
| Jos A. Bank Clothiers | 1.45% | 4.22x |
| Kate Spade | 0.52% | 4.19x |
| Forever 21 | 1.23% | 4.16x |
| White House Black Market | 1.90% | 4.16x |
Composition Percentage:
The overlap percentage between the Acura audience and the Location attribute.
Index: A comparison of the Acura audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Acura audience is Motorsport Equipment.
| Content Affinity | Composition | Index |
| Motorsport Equipment | 0.37% | 5.53x |
| New York City Education & News Cluster | 0.37% | 5.43x |
| Science Education & Resources | 0.37% | 4.44x |
| Ireland Cluster | 0.28% | 3.91x |
| Tahoe & Reno Tourism | 0.37% | 3.90x |
| Cars, Travel & Food | 0.06% | 3.86x |
| Pac 12 Sports | 0.22% | 3.85x |
| Dial-Up Internet | 0.37% | 3.79x |
| Philippines News | 0.50% | 3.75x |
| Cruise Vacations | 0.25% | 3.43x |
Composition Percentage:
The overlap percentage between the Acura audience and the Content Affinity attribute.
Index: A comparison of the Acura audience to the internet population.
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DEMOGRAPHICS
The Acura audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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