Explore the Acura Audience
Below you'll find more information about the Acura audience, broken down in different categories based on their digital and physical behaviors. These are 509.8 thousand unique devices whose actions qualify for the Acura audience.
INTERESTS
The Acura audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Acura audience is Kentucky Wildcats Fans.
| Interest | Composition | Index |
| Kentucky Wildcats Fans | 1.88% | 2.03x |
| Horse Race Enthusiasts | 2.01% | 1.88x |
| Executive Travelers | 0.12% | 1.74x |
| Cininnati Reds Fans | 1.77% | 1.64x |
| Louisville Cardinals Fans | 1.49% | 1.56x |
| New York Mets Fans | 1.64% | 1.56x |
| Japanese Luxury Car Enthusiasts | 2.47% | 1.56x |
| Tennis Players | 1.67% | 1.49x |
| Home Buyers | 1.44% | 1.45x |
| Aquarium Trip Planners | 1.93% | 1.44x |
Composition Percentage:
The overlap percentage between the Acura audience and the Interest attribute.
Index: A comparison of the Acura audience to the internet population.
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APPAREL RETAILERS
The Acura audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Acura audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 10.75% | 8.63x |
| Gymboree | 3.55% | 8.29x |
| Abercrombie & Fitch | 3.89% | 8.18x |
| Lorna Jane | 0.66% | 7.92x |
| Express | 3.13% | 7.49x |
| Hollister | 3.09% | 7.39x |
| Michael Kors | 2.39% | 7.33x |
| Saint Laurent Paris | 0.94% | 7.30x |
| Charlotte Russe | 2.31% | 7.10x |
| Chicos | 4.70% | 7.02x |
Composition Percentage:
The overlap percentage between the Acura audience and the Location attribute.
Index: A comparison of the Acura audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Acura audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 1.20% | 2.93x |
| Kentucky News | 2.65% | 2.89x |
| Horse Racing | 0.34% | 2.73x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.10% | 2.49x |
| US Soccer | 0.32% | 2.45x |
| Cosmetics Business | 0.07% | 2.37x |
| Humor & Entertainment | 0.12% | 2.32x |
| California Universities | 0.79% | 2.29x |
| Southern California Cluster | 0.15% | 2.16x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.08% | 2.07x |
Composition Percentage:
The overlap percentage between the Acura audience and the Content Affinity attribute.
Index: A comparison of the Acura audience to the internet population.
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DEMOGRAPHICS
The Acura audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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