Dstillery Audiences

ACURA

Audience Size: 509.8 Thousand Devices

Explore the Acura Audience

Below you'll find more information about the Acura audience, broken down in different categories based on their digital and physical behaviors. These are 509.8 thousand unique devices whose actions qualify for the Acura audience.

Dstillery Crafted Audiences

INTERESTS

The Acura audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Acura audience is Kentucky Wildcats Fans.

Interest Composition Index
Kentucky Wildcats Fans 1.88% 2.03x
Horse Race Enthusiasts 2.01% 1.88x
Executive Travelers 0.12% 1.74x
Cininnati Reds Fans 1.77% 1.64x
Louisville Cardinals Fans 1.49% 1.56x
New York Mets Fans 1.64% 1.56x
Japanese Luxury Car Enthusiasts 2.47% 1.56x
Tennis Players 1.67% 1.49x
Home Buyers 1.44% 1.45x
Aquarium Trip Planners 1.93% 1.44x
Composition Percentage: The overlap percentage between the Acura audience and the Interest attribute.
Index: A comparison of the Acura audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Acura audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Acura audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 10.75% 8.63x
Gymboree 3.55% 8.29x
Abercrombie & Fitch 3.89% 8.18x
Lorna Jane 0.66% 7.92x
Express 3.13% 7.49x
Hollister 3.09% 7.39x
Michael Kors 2.39% 7.33x
Saint Laurent Paris 0.94% 7.30x
Charlotte Russe 2.31% 7.10x
Chicos 4.70% 7.02x
Composition Percentage: The overlap percentage between the Acura audience and the Location attribute.
Index: A comparison of the Acura audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Acura audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 1.20% 2.93x
Kentucky News 2.65% 2.89x
Horse Racing 0.34% 2.73x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.10% 2.49x
US Soccer 0.32% 2.45x
Cosmetics Business 0.07% 2.37x
Humor & Entertainment 0.12% 2.32x
California Universities 0.79% 2.29x
Southern California Cluster 0.15% 2.16x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.08% 2.07x
Composition Percentage: The overlap percentage between the Acura audience and the Content Affinity attribute.
Index: A comparison of the Acura audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Acura audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male