Dstillery Audiences

ADIDAS

Audience Size: 408.8 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 408.8 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 1.88x
Readers of Dominican Republic Content 3.25% 1.85x
Readers of Caribbean Content 3.47% 1.76x
Miami Heat Fans 3.37% 1.75x
Readers of Belizean Content 3.25% 1.74x
New York City Events Researchers 4.45% 1.72x
Real Estate Decision Makers 4.67% 1.70x
Readers of Nicaraguan Content 3.00% 1.69x
Readers of Panamanian Content 3.20% 1.64x
Readers of South American Content 3.25% 1.64x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Everlane.

Location Composition Index
Everlane 0.96% 47.68x
Topshop 3.22% 44.64x
Supreme 1.23% 43.72x
Levi Strauss 14.95% 42.84x
Joe's Jeans 2.35% 37.94x
Calvin Klein 3.15% 35.22x
Saint Laurent Paris 4.86% 32.72x
Zara 13.60% 32.59x
Columbia 8.05% 30.88x
Express Outlets 5.72% 30.58x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is Canada News.

Content Affinity Composition Index
Canada News 0.05% 62.61x
Custom T-Shirts 0.02% 36.36x
Handyman Tools 0.03% 33.46x
Watches & Jewelry 0.02% 28.29x
Golf & Boats 0.02% 23.12x
Sports - Skiing, Snowboarding 0.03% 22.52x
Quebec Hunting & Outdoors Cluster 0.02% 20.91x
Home Décor, Furniture, & Decorating 0.04% 20.32x
England Tourism 0.06% 15.29x
Decoration & Fabric 0.03% 14.71x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male