Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 339.3 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.74% | 2.62x |
| Ballet Enthusiasts | 4.72% | 2.56x |
| Online Grocery Shoppers | 4.80% | 2.52x |
| New York Trip Planners | 4.97% | 2.33x |
| Real Estate Decision Makers | 3.88% | 2.18x |
| Restaurant Menu Researchers | 3.17% | 2.11x |
| Brooklyn Nets Fans | 2.73% | 2.10x |
| New York Rangers Fans | 2.80% | 2.10x |
| New York Mets Fans | 2.52% | 1.99x |
| Italian Mens National Soccer Team Fans | 2.61% | 1.95x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.16% | 64.53x |
| Topshop | 2.12% | 46.88x |
| Levi Strauss | 9.32% | 45.72x |
| Supreme | 1.52% | 44.41x |
| Calvin Klein | 4.72% | 42.89x |
| Joe's Jeans | 2.79% | 38.22x |
| Express Outlets | 5.01% | 36.17x |
| Zara | 14.14% | 35.70x |
| Saint Laurent Paris | 4.77% | 35.47x |
| Columbia | 7.52% | 34.28x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.05% | 62.61x |
| Custom T-Shirts | 0.02% | 36.36x |
| Handyman Tools | 0.03% | 33.46x |
| Sports - Skiing, Snowboarding | 0.03% | 22.52x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 20.91x |
| Home Décor, Furniture, & Decorating | 0.04% | 20.32x |
| England Tourism | 0.06% | 15.29x |
| Decoration & Fabric | 0.03% | 14.71x |
| Parenting & Nutrition | 0.06% | 13.44x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 11.51x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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