Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 30.6 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is Readers of Belizean Content.
| Interest | Composition | Index |
| Readers of Belizean Content | 7.08% | 3.64x |
| Readers of South American Content | 6.13% | 3.58x |
| Readers of Honduran Content | 6.13% | 3.56x |
| Readers of Caribbean Content | 6.60% | 3.53x |
| Readers of Argentinian Content | 5.66% | 3.49x |
| Florida County and Local Fair Visitors | 10.38% | 3.05x |
| Readers of Puerto Rican Content | 5.19% | 2.81x |
| Readers of Jamaican Content | 3.77% | 2.71x |
| Car Lease Researchers | 6.13% | 2.70x |
| Readers of El Salvadoran Content | 5.19% | 2.70x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Curious about what else the Adidas audience is interested in?
Sign Up
APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 3.04% | 55.57x |
| Saint Laurent Paris | 0.89% | 38.58x |
| Columbia | 3.67% | 36.99x |
| Armani | 2.69% | 26.71x |
| Express Outlets | 3.89% | 26.54x |
| Zara | 2.91% | 25.77x |
| Intermix | 0.63% | 23.97x |
| Ralph Lauren | 5.22% | 23.61x |
| Calvin Klein | 0.41% | 23.41x |
| Charlotte Russe | 1.55% | 21.71x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Want to find more of the Adidas audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is High-End Audio.
| Content Affinity | Composition | Index |
| High-End Audio | 1.12% | 5.08x |
| Mexico Cluster | 1.42% | 4.95x |
| Spain News | 2.36% | 4.56x |
| New York City Real Estate Research Cluster | 0.94% | 3.99x |
| Hudson Valley New York Media | 1.42% | 3.98x |
| San Francisco Tourism | 0.14% | 3.97x |
| Retail Industry News | 0.17% | 3.96x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.90% | 3.71x |
| Upstate New York Travel Cluster | 0.94% | 3.53x |
| Vietnam Cluster | 0.09% | 3.33x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Want to see more of the Content Affinities the Adidas audience visits?
Sign Up
DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Adidas audience?
Sign Up