Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 30.6 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 2.65% | 5.26x |
| Online Education Resource Researchers | 3.83% | 5.18x |
| Finance Continuing Education Researchers | 2.39% | 4.39x |
| Online Health Researchers | 1.44% | 4.35x |
| New York City Events Researchers | 3.83% | 4.18x |
| Diet & Workout Supplements Researchers | 4.78% | 4.14x |
| Eyeglasses & Contact Lens Buyers | 3.83% | 4.13x |
| Breast Cancer Fund Raisers | 1.99% | 4.08x |
| Work Comes First Travelers | 0.96% | 3.92x |
| Luxury Hotel Guests | 2.39% | 3.91x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Columbia.
| Location | Composition | Index |
| Columbia | 3.93% | 57.62x |
| Levi Strauss | 3.49% | 46.48x |
| Express Outlets | 2.93% | 36.94x |
| Kate Spade | 4.12% | 33.64x |
| Uniqlo | 1.64% | 31.33x |
| Ralph Lauren | 2.86% | 29.95x |
| Zara | 2.45% | 25.48x |
| Hugo Boss | 3.84% | 24.56x |
| Gap | 9.57% | 23.69x |
| Coach | 4.81% | 22.80x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 2.65% | 7.70x |
| South Carolina News | 6.22% | 5.56x |
| North Carolina | 3.35% | 4.47x |
| San Francisco Tourism | 0.14% | 3.97x |
| Retail Industry News | 0.17% | 3.96x |
| Electronic Accessories | 0.30% | 3.94x |
| Backpacking | 0.45% | 3.91x |
| Central & South American News | 0.20% | 3.84x |
| Health Issues Cluster | 0.96% | 3.71x |
| Pacific Northwest Sports & News Cluster | 0.64% | 3.71x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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