Dstillery Audiences

ADIDAS

Audience Size: 71.1 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 71.1 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.73% 2.83x
Miami Trip Planners 3.20% 2.83x
Real Estate Decision Makers 5.53% 2.54x
Online Grocery Shoppers 6.10% 2.40x
Readers of Dominican Republic Content 3.46% 2.37x
Caribbean Trip Planners 2.79% 2.33x
Readers of Caribbean Content 3.12% 2.25x
Broadway Fans 2.15% 2.23x
Readers of Puerto Rican Content 2.41% 2.21x
Readers of South American Content 2.90% 2.21x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Hollister.

Location Composition Index
Hollister 13.91% 110.81x
Hugo Boss 7.20% 79.19x
Journeys 14.58% 68.36x
H&M 16.06% 66.13x
Zara 9.60% 58.38x
Club Monaco 5.26% 58.13x
Free People 6.47% 57.82x
Abercrombie & Fitch 7.65% 56.78x
Armani 6.42% 48.49x
Urban Outfitters 11.44% 44.37x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.84% 6.19x
New York City Education & News Cluster 2.41% 5.96x
NYC Tourist Attractions 2.90% 5.14x
Minnesota Community Business Cluster 1.09% 4.35x
Marketing Professionals 0.79% 4.19x
New York City Family & Activity Cluster 1.81% 4.08x
Fashion Cluster 1.43% 3.14x
Broadway Information 0.72% 3.06x
New Jersey News Cluster 2.71% 2.46x
Hudson Valley New York Media 0.56% 2.41x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male