Dstillery Audiences

ADIDAS

Audience Size: 42.7 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 42.7 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 2.06% 2.68x
Theme Park Reopening News Readers 3.99% 2.65x
Readers of Cuban Content 4.84% 2.44x
Infiniti Vehicle Shoppers 4.84% 2.41x
Readers of South Asian Content 2.85% 2.40x
Cincinnati Bengals Fans 4.56% 2.36x
Waterfront Vacationers 6.27% 2.34x
Retired Wealthy Assisted Living Researchers 4.84% 2.32x
Palm Beach Trip Planners 4.56% 2.30x
Retirement Financial Account Researchers 4.84% 2.29x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Uniqlo.

Location Composition Index
Uniqlo 2.06% 38.58x
Columbia 2.54% 34.41x
Charlotte Russe 1.27% 24.30x
Coach 6.26% 20.18x
Saint Laurent Paris 0.40% 19.97x
Express Outlets 2.10% 19.77x
Eddie Bauer 5.00% 19.64x
Gap 11.06% 18.43x
J. Crew 6.98% 18.32x
Hollister 7.10% 16.35x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 2.28% 6.15x
Finance & Accounting Cluster 1.14% 4.90x
San Francisco Tourism 0.14% 3.97x
Retail Industry News 0.17% 3.96x
Vietnam Cluster 0.09% 3.33x
College Planning 1.71% 3.29x
Apple Blogs & Hacks 1.71% 3.12x
Upstate New York Travel Cluster 0.85% 3.05x
Space & National Security 0.85% 2.93x
Delaware Cluster 0.85% 2.93x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female