Dstillery Audiences

ADIDAS

Audience Size: 13.1 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 7.14% 6.94x
Healthcare Provider Education Researchers 4.08% 5.95x
Real Estate Decision Makers 5.10% 5.89x
Business News Readers 5.10% 5.76x
Deal and Discount Aggregator Researchers 4.30% 5.50x
Pizza Lovers 6.12% 5.50x
Foot Health Researchers 4.08% 5.33x
New York City Events Researchers 5.10% 5.21x
Competitive Sports Participants 3.06% 5.20x
Pet Medication Shoppers 3.06% 5.12x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Columbia.

Location Composition Index
Columbia 8.31% 133.16x
Kate Spade 5.74% 117.50x
Levi Strauss 12.09% 105.39x
Express Outlets 6.58% 97.39x
Ralph Lauren 5.90% 84.22x
Banana Republic 9.98% 72.50x
Hugo Boss 7.79% 72.16x
Abercrombie & Fitch 4.76% 58.00x
Gap 10.66% 54.57x
Eddie Bauer 4.16% 48.25x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is Iowa Cluster.

Content Affinity Composition Index
Iowa Cluster 3.23% 4.37x
Edgy Content 4.08% 4.09x
San Francisco Tourism 0.14% 3.97x
Retail Industry News 0.17% 3.96x
Electronic Accessories 0.30% 3.94x
Backpacking 0.45% 3.91x
Central & South American News 0.20% 3.84x
Do It Yourself 3.23% 3.72x
Pacific Northwest Sports & News Cluster 0.64% 3.71x
Car Shopping 0.76% 3.42x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male