Dstillery Audiences

ADIDAS

Audience Size: 339.3 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 339.3 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.74% 2.62x
Ballet Enthusiasts 4.72% 2.56x
Online Grocery Shoppers 4.80% 2.52x
New York Trip Planners 4.97% 2.33x
Real Estate Decision Makers 3.88% 2.18x
Restaurant Menu Researchers 3.17% 2.11x
Brooklyn Nets Fans 2.73% 2.10x
New York Rangers Fans 2.80% 2.10x
New York Mets Fans 2.52% 1.99x
Italian Mens National Soccer Team Fans 2.61% 1.95x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Everlane.

Location Composition Index
Everlane 1.16% 64.53x
Topshop 2.12% 46.88x
Levi Strauss 9.32% 45.72x
Supreme 1.52% 44.41x
Calvin Klein 4.72% 42.89x
Joe's Jeans 2.79% 38.22x
Express Outlets 5.01% 36.17x
Zara 14.14% 35.70x
Saint Laurent Paris 4.77% 35.47x
Columbia 7.52% 34.28x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is Canada News.

Content Affinity Composition Index
Canada News 0.05% 62.61x
Custom T-Shirts 0.02% 36.36x
Handyman Tools 0.03% 33.46x
Sports - Skiing, Snowboarding 0.03% 22.52x
Quebec Hunting & Outdoors Cluster 0.02% 20.91x
Home Décor, Furniture, & Decorating 0.04% 20.32x
England Tourism 0.06% 15.29x
Decoration & Fabric 0.03% 14.71x
Parenting & Nutrition 0.06% 13.44x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 11.51x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male