Dstillery Audiences

ADIDAS

Audience Size: 23.3 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 23.3 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 4.43% 3.37x
Caribbean Trip Planners 3.74% 2.99x
Online Grocery Shoppers 7.58% 2.99x
New York Rangers Fans 2.97% 2.99x
Miami Trip Planners 3.42% 2.88x
Readers of Caribbean Content 4.11% 2.71x
Jamband Fans 2.92% 2.70x
Jazz Festival Enthusiasts 2.97% 2.63x
Broadway Fans 2.37% 2.58x
Las Vegas Nightlife Researchers 3.74% 2.54x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is REI.

Location Composition Index
REI 10.02% 21.48x
J. Crew 6.89% 16.16x
Banana Republic 8.04% 15.70x
Brooks Brothers 4.00% 8.64x
The North Face 2.21% 8.55x
Gymboree 1.60% 5.32x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.70% 8.28x
NYC Tourist Attractions 4.34% 7.58x
New York City Real Estate Research Cluster 1.46% 4.88x
Minnesota Community Business Cluster 1.23% 4.73x
New York City Family & Activity Cluster 1.92% 4.27x
Broadway Information 0.73% 3.03x
Fashion Cluster 1.28% 3.01x
LGBTQ Advocacy 1.23% 2.81x
Spain News 1.00% 2.55x
Minnesota Local News Cluster 2.37% 2.55x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.