Dstillery Audiences

ADIDAS

Audience Size: 218 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 218 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.83% 3.54x
Ballet Enthusiasts 4.69% 3.48x
New York Trip Planners 4.10% 2.98x
Online Grocery Shoppers 7.50% 2.76x
Broadway Fans 3.03% 2.70x
Real Estate Decision Makers 6.97% 2.55x
Restaurant Menu Researchers 3.05% 2.47x
SEO Specialists 3.23% 2.37x
Miami Trip Planners 3.29% 2.36x
Caribbean Trip Planners 3.17% 2.35x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Everlane.

Location Composition Index
Everlane 1.37% 124.33x
Express Outlets 3.38% 61.38x
Calvin Klein 6.43% 56.42x
Joe's Jeans 3.20% 55.27x
Supreme 1.56% 54.56x
Saint Laurent Paris 5.09% 48.39x
Levi Strauss 6.33% 47.54x
Hollister 11.92% 46.54x
Club Monaco 5.29% 44.82x
Intermix 4.17% 41.34x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.49% 6.69x
New York City Education & News Cluster 2.65% 5.99x
NYC Tourist Attractions 3.44% 5.61x
Institutional Investing 0.32% 5.03x
Russia Cluster 0.22% 4.81x
Meeting Planning & Hotels 0.14% 3.94x
New York City Family & Activity Cluster 2.12% 3.88x
Film Production 0.34% 3.59x
Hudson Valley New York Media 0.93% 3.44x
Fashion Cluster 1.72% 3.32x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male