Dstillery Audiences

ADIDAS

Audience Size: 19.2 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 19.2 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.66% 3.92x
Ballet Enthusiasts 5.18% 3.86x
Broadway Fans 5.70% 3.81x
Disney Vacation Planners 7.25% 3.59x
Houston Rockets Fans 6.74% 3.56x
Miami Trip Planners 6.22% 3.44x
Masters in Management Researchers 5.70% 3.35x
Spain Trip Planners 5.18% 3.20x
Entry Level Luxury Sedan Auto Intenders 3.11% 3.13x
United Nations Donors 3.63% 3.12x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Uniqlo.

Location Composition Index
Uniqlo 1.99% 61.05x
Express Outlets 3.64% 38.96x
Columbia 2.17% 29.24x
Coach 6.43% 25.58x
Armani 1.47% 25.37x
Gap 12.59% 23.63x
Zara 1.82% 23.45x
Ralph Lauren 3.25% 22.98x
Michael Kors 6.29% 22.88x
Kate Spade 3.78% 22.34x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is Online Ticket Buyers.

Content Affinity Composition Index
Online Ticket Buyers 2.07% 5.98x
Crossword & Puzzle Players 1.55% 5.24x
Hudson Valley New York Media 2.59% 4.60x
Delaware Cluster 1.55% 4.22x
New York City Family & Activity Cluster 4.15% 4.15x
Mexico Cluster 1.55% 4.10x
San Francisco Tourism 0.14% 3.97x
Retail Industry News 0.17% 3.96x
Back & Spine 1.04% 3.92x
Latin American News 1.04% 3.86x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male