Dstillery Audiences

ADIDAS

Audience Size: 169.5 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 169.5 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 6.17% 3.38x
Burger Enthusiast 0.45% 3.20x
New York City Events Researchers 5.41% 3.15x
Los Angeles Mass Transit Commuters 6.67% 3.07x
Santa Monica Trip Planners 6.26% 2.94x
Online Grocery Shoppers 6.09% 2.93x
Los Angeles Trip Planners 6.09% 2.83x
Italian Mens National Soccer Team Fans 4.25% 2.72x
Opera Enthusiasts 4.56% 2.70x
New York Trip Planners 4.97% 2.55x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Supreme.

Location Composition Index
Supreme 1.25% 50.45x
Joe's Jeans 2.37% 44.63x
Levi Strauss 13.30% 44.55x
Everlane 1.00% 43.98x
Topshop 3.79% 43.08x
Calvin Klein 2.85% 33.79x
Zara 14.67% 32.66x
Saint Laurent Paris 5.00% 31.11x
Uniqlo 9.22% 30.50x
Columbia 7.96% 28.37x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.24% 6.78x
Law School Research Cluster 0.13% 5.95x
Philanthropy - Nonprofits 0.18% 5.83x
NYC Tourist Attractions 2.91% 5.81x
New York City Real Estate Research Cluster 2.01% 5.02x
Canadian Auto 0.18% 4.29x
Costumes 0.13% 4.20x
Marketing Professionals 0.72% 4.17x
Spanish Lifestyle & Health 0.22% 3.93x
Pac 12 Sports 0.27% 3.88x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male