Dstillery Audiences

ADIDAS

Audience Size: 182.4 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 182.4 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 6.25% 3.30x
Cricket Enthusiasts 4.51% 3.26x
New York City Events Researchers 4.17% 3.24x
Ballet Enthusiasts 4.17% 2.99x
Colombia Trip Planners 6.60% 2.93x
New York Trip Planners 4.51% 2.86x
Northeastern Voters 4.51% 2.78x
Restaurant Menu Researchers 4.17% 2.74x
Men's Suit Shoppers 5.21% 2.66x
Israel Trip Planners 4.51% 2.66x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Topshop.

Location Composition Index
Topshop 4.75% 92.29x
Supreme 1.27% 73.81x
Everlane 1.17% 71.28x
Joe's Jeans 2.00% 67.39x
Uniqlo 10.68% 43.21x
Columbia 6.24% 35.13x
Zara 13.44% 34.62x
Intermix 3.64% 34.49x
Saint Laurent Paris 4.12% 32.74x
Calvin Klein 2.08% 31.10x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.39% 7.97x
NYC Tourist Attractions 1.74% 7.08x
Spain News - Madrid & Seville 2.08% 6.86x
Hudson Valley New York Media 2.78% 6.60x
Canada General Information Seeker Cluster 2.78% 5.79x
Caribbean Vacation 1.04% 5.32x
Magic & Games 1.04% 4.93x
Gossip & Entertainment 1.04% 4.70x
India Bollywood, Weddings & Gossip 1.39% 4.60x
Broadway Information 1.04% 4.35x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male