Dstillery Audiences

ADIDAS

Audience Size: 30.6 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 30.6 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 2.65% 5.26x
Online Education Resource Researchers 3.83% 5.18x
Finance Continuing Education Researchers 2.39% 4.39x
Online Health Researchers 1.44% 4.35x
New York City Events Researchers 3.83% 4.18x
Diet & Workout Supplements Researchers 4.78% 4.14x
Eyeglasses & Contact Lens Buyers 3.83% 4.13x
Breast Cancer Fund Raisers 1.99% 4.08x
Work Comes First Travelers 0.96% 3.92x
Luxury Hotel Guests 2.39% 3.91x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Columbia.

Location Composition Index
Columbia 3.93% 57.62x
Levi Strauss 3.49% 46.48x
Express Outlets 2.93% 36.94x
Kate Spade 4.12% 33.64x
Uniqlo 1.64% 31.33x
Ralph Lauren 2.86% 29.95x
Zara 2.45% 25.48x
Hugo Boss 3.84% 24.56x
Gap 9.57% 23.69x
Coach 4.81% 22.80x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 2.65% 7.70x
South Carolina News 6.22% 5.56x
North Carolina 3.35% 4.47x
San Francisco Tourism 0.14% 3.97x
Retail Industry News 0.17% 3.96x
Electronic Accessories 0.30% 3.94x
Backpacking 0.45% 3.91x
Central & South American News 0.20% 3.84x
Health Issues Cluster 0.96% 3.71x
Pacific Northwest Sports & News Cluster 0.64% 3.71x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male