Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 81.6 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is Market Intelligence Researchers.
| Interest | Composition | Index |
| Market Intelligence Researchers | 3.92% | 2.71x |
| Social Distancing Content Readers | 1.75% | 2.68x |
| School Closings Updates Readers | 1.04% | 2.61x |
| Israel Trip Planners | 4.90% | 2.61x |
| Readers of Honduran Content | 5.39% | 2.59x |
| Last Minute Travelers | 3.92% | 2.58x |
| Readers of Russian Content | 3.92% | 2.36x |
| Readers of Mexican Content | 4.90% | 2.36x |
| Readers of Japanese Content | 3.43% | 2.31x |
| Financial Business Intelligence Researchers | 3.43% | 2.27x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.83% | 152.83x |
| Supreme | 0.79% | 79.11x |
| Everlane | 0.71% | 75.21x |
| Joe's Jeans | 1.12% | 69.37x |
| Uniqlo | 7.79% | 51.87x |
| Columbia | 4.86% | 45.20x |
| Intermix | 2.46% | 37.90x |
| Zara | 9.06% | 35.71x |
| Saint Laurent Paris | 2.66% | 34.97x |
| REI | 5.79% | 30.91x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 2.45% | 5.57x |
| New York City Real Estate Research Cluster | 1.47% | 4.63x |
| Internet Radio | 0.37% | 4.28x |
| Right Wing Blogs - Conspiracy Theories | 1.47% | 4.20x |
| Upstate New York Travel Cluster | 1.55% | 4.07x |
| San Francisco Tourism | 0.14% | 3.97x |
| Retail Industry News | 0.17% | 3.96x |
| Electronic Accessories | 1.47% | 3.85x |
| Pharmacy | 1.04% | 3.82x |
| Niche Dating Websites | 1.32% | 3.62x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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