Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 71.1 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.73% | 2.83x |
| Miami Trip Planners | 3.20% | 2.83x |
| Real Estate Decision Makers | 5.53% | 2.54x |
| Online Grocery Shoppers | 6.10% | 2.40x |
| Readers of Dominican Republic Content | 3.46% | 2.37x |
| Caribbean Trip Planners | 2.79% | 2.33x |
| Readers of Caribbean Content | 3.12% | 2.25x |
| Broadway Fans | 2.15% | 2.23x |
| Readers of Puerto Rican Content | 2.41% | 2.21x |
| Readers of South American Content | 2.90% | 2.21x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Hollister.
| Location | Composition | Index |
| Hollister | 13.91% | 110.81x |
| Hugo Boss | 7.20% | 79.19x |
| Journeys | 14.58% | 68.36x |
| H&M | 16.06% | 66.13x |
| Zara | 9.60% | 58.38x |
| Club Monaco | 5.26% | 58.13x |
| Free People | 6.47% | 57.82x |
| Abercrombie & Fitch | 7.65% | 56.78x |
| Armani | 6.42% | 48.49x |
| Urban Outfitters | 11.44% | 44.37x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.84% | 6.19x |
| New York City Education & News Cluster | 2.41% | 5.96x |
| NYC Tourist Attractions | 2.90% | 5.14x |
| Minnesota Community Business Cluster | 1.09% | 4.35x |
| Marketing Professionals | 0.79% | 4.19x |
| New York City Family & Activity Cluster | 1.81% | 4.08x |
| Fashion Cluster | 1.43% | 3.14x |
| Broadway Information | 0.72% | 3.06x |
| New Jersey News Cluster | 2.71% | 2.46x |
| Hudson Valley New York Media | 0.56% | 2.41x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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