Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 7.14% | 6.94x |
| Healthcare Provider Education Researchers | 4.08% | 5.95x |
| Real Estate Decision Makers | 5.10% | 5.89x |
| Business News Readers | 5.10% | 5.76x |
| Deal and Discount Aggregator Researchers | 4.30% | 5.50x |
| Pizza Lovers | 6.12% | 5.50x |
| Foot Health Researchers | 4.08% | 5.33x |
| New York City Events Researchers | 5.10% | 5.21x |
| Competitive Sports Participants | 3.06% | 5.20x |
| Pet Medication Shoppers | 3.06% | 5.12x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Columbia.
| Location | Composition | Index |
| Columbia | 8.31% | 133.16x |
| Kate Spade | 5.74% | 117.50x |
| Levi Strauss | 12.09% | 105.39x |
| Express Outlets | 6.58% | 97.39x |
| Ralph Lauren | 5.90% | 84.22x |
| Banana Republic | 9.98% | 72.50x |
| Hugo Boss | 7.79% | 72.16x |
| Abercrombie & Fitch | 4.76% | 58.00x |
| Gap | 10.66% | 54.57x |
| Eddie Bauer | 4.16% | 48.25x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is Iowa Cluster.
| Content Affinity | Composition | Index |
| Iowa Cluster | 3.23% | 4.37x |
| Edgy Content | 4.08% | 4.09x |
| San Francisco Tourism | 0.14% | 3.97x |
| Retail Industry News | 0.17% | 3.96x |
| Electronic Accessories | 0.30% | 3.94x |
| Backpacking | 0.45% | 3.91x |
| Central & South American News | 0.20% | 3.84x |
| Do It Yourself | 3.23% | 3.72x |
| Pacific Northwest Sports & News Cluster | 0.64% | 3.71x |
| Car Shopping | 0.76% | 3.42x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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