Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 16.9 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is Readers of Argentinian Content.
| Interest | Composition | Index |
| Readers of Argentinian Content | 8.86% | 4.40x |
| San Antonio Spurs Fans | 8.86% | 4.25x |
| Drawing Enthusiasts | 9.26% | 4.20x |
| Classical Music Enthusiasts | 6.33% | 3.84x |
| Los Angeles Angels Fans | 8.86% | 3.83x |
| Career Focused Individuals | 5.06% | 3.75x |
| Beard Care Shoppers | 7.59% | 3.74x |
| Swimming Enthusiasts | 6.33% | 3.73x |
| Home Kitchen Bakers | 5.56% | 3.69x |
| New Orleans Activities Researchers | 6.33% | 3.63x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 3.41% | 62.47x |
| Columbia | 3.87% | 44.53x |
| Charlotte Russe | 2.31% | 32.39x |
| Armani | 3.18% | 30.21x |
| Free People | 4.56% | 27.32x |
| Zara | 2.77% | 24.54x |
| Ralph Lauren | 4.56% | 23.47x |
| Express Outlets | 3.00% | 22.04x |
| Club Monaco | 1.04% | 21.65x |
| J. Crew | 10.68% | 21.37x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 7.59% | 5.80x |
| High-End Audio | 1.12% | 5.08x |
| San Francisco Tourism | 0.14% | 3.97x |
| Retail Industry News | 0.17% | 3.96x |
| Apple Blogs & Hacks | 1.85% | 3.51x |
| Vietnam Cluster | 0.09% | 3.33x |
| Dubai Travel | 2.53% | 3.24x |
| Car Shopping | 3.80% | 3.18x |
| Austin Cluster | 3.80% | 3.17x |
| Mississippi News | 2.53% | 3.03x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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