Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 74.6 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is Hard Seltzer Aficionados.
| Interest | Composition | Index |
| Hard Seltzer Aficionados | 0.96% | 3.29x |
| Readers of Caribbean Content | 6.05% | 3.03x |
| Los Angeles Lakers Fans | 5.10% | 2.80x |
| New York Mets Fans | 3.82% | 2.67x |
| Reggaeton Fans | 6.37% | 2.62x |
| Readers of Filipinos Content | 1.91% | 2.57x |
| Cininnati Reds Fans | 5.41% | 2.57x |
| Pet Boarding and Sitter Researchers | 1.91% | 2.56x |
| Mature Parents | 3.18% | 2.50x |
| New York City Events Researchers | 1.91% | 2.49x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.24% | 37.48x |
| Joe's Jeans | 0.85% | 22.26x |
| Everlane | 0.17% | 18.46x |
| Uniqlo | 2.82% | 12.84x |
| Columbia | 3.61% | 12.70x |
| Express Outlets | 4.92% | 10.50x |
| Intermix | 0.74% | 8.48x |
| Ralph Lauren | 5.01% | 8.45x |
| Charlotte Russe | 1.92% | 7.98x |
| Saint Laurent Paris | 0.76% | 7.69x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 0.76% | 5.25x |
| LGBTQ Advocacy | 1.27% | 4.71x |
| Knitting & Crochet | 0.96% | 4.49x |
| Hudson Valley New York Media | 1.27% | 4.31x |
| Wisconsin Local Research Cluster | 2.87% | 4.24x |
| San Francisco Tourism | 0.14% | 3.97x |
| Retail Industry News | 0.17% | 3.96x |
| Backpacking | 0.45% | 3.91x |
| US Military Cluster | 0.48% | 3.72x |
| Pacific Northwest Sports & News Cluster | 0.64% | 3.71x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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