Dstillery Audiences

ADIDAS

Audience Size: 264.5 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 264.5 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 6.34% 3.99x
New York City Events Researchers 5.67% 3.97x
Ballet Enthusiasts 5.33% 3.78x
New York Trip Planners 5.47% 3.34x
Real Estate Decision Makers 5.43% 2.89x
Restaurant Menu Researchers 3.49% 2.82x
Broadway Fans 3.39% 2.79x
Pre-Measured Grocery Shoppers 4.23% 2.60x
Home Interior Design Enthusiasts 3.39% 2.58x
SEO Specialists 3.49% 2.52x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Everlane.

Location Composition Index
Everlane 1.40% 95.58x
Topshop 1.17% 54.66x
Supreme 1.83% 52.55x
Calvin Klein 6.47% 51.10x
Joe's Jeans 3.44% 46.26x
Levi Strauss 7.20% 46.24x
Saint Laurent Paris 5.78% 44.79x
Express Outlets 4.22% 42.18x
Club Monaco 5.24% 40.35x
Intermix 4.86% 39.85x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.15% 6.76x
NYC Tourist Attractions 4.33% 6.07x
New York City Education & News Cluster 2.92% 6.06x
Film Production 0.57% 5.09x
Hudson Valley New York Media 1.31% 4.12x
Marketing Professionals 0.97% 3.98x
New York City Family & Activity Cluster 2.42% 3.71x
Art News & Products 0.37% 3.67x
Work Productivity 0.47% 3.45x
Fashion Cluster 1.85% 3.25x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male