Dstillery Audiences

ADIDAS

Audience Size: 30.6 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 30.6 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is Readers of Belizean Content.

Interest Composition Index
Readers of Belizean Content 7.08% 3.64x
Readers of South American Content 6.13% 3.58x
Readers of Honduran Content 6.13% 3.56x
Readers of Caribbean Content 6.60% 3.53x
Readers of Argentinian Content 5.66% 3.49x
Florida County and Local Fair Visitors 10.38% 3.05x
Readers of Puerto Rican Content 5.19% 2.81x
Readers of Jamaican Content 3.77% 2.71x
Car Lease Researchers 6.13% 2.70x
Readers of El Salvadoran Content 5.19% 2.70x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Uniqlo.

Location Composition Index
Uniqlo 3.04% 55.57x
Saint Laurent Paris 0.89% 38.58x
Columbia 3.67% 36.99x
Armani 2.69% 26.71x
Express Outlets 3.89% 26.54x
Zara 2.91% 25.77x
Intermix 0.63% 23.97x
Ralph Lauren 5.22% 23.61x
Calvin Klein 0.41% 23.41x
Charlotte Russe 1.55% 21.71x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 1.12% 5.08x
Mexico Cluster 1.42% 4.95x
Spain News 2.36% 4.56x
New York City Real Estate Research Cluster 0.94% 3.99x
Hudson Valley New York Media 1.42% 3.98x
San Francisco Tourism 0.14% 3.97x
Retail Industry News 0.17% 3.96x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.90% 3.71x
Upstate New York Travel Cluster 0.94% 3.53x
Vietnam Cluster 0.09% 3.33x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male