Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 182.4 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 6.25% | 3.30x |
| Cricket Enthusiasts | 4.51% | 3.26x |
| New York City Events Researchers | 4.17% | 3.24x |
| Ballet Enthusiasts | 4.17% | 2.99x |
| Colombia Trip Planners | 6.60% | 2.93x |
| New York Trip Planners | 4.51% | 2.86x |
| Northeastern Voters | 4.51% | 2.78x |
| Restaurant Menu Researchers | 4.17% | 2.74x |
| Men's Suit Shoppers | 5.21% | 2.66x |
| Israel Trip Planners | 4.51% | 2.66x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Topshop.
| Location | Composition | Index |
| Topshop | 4.75% | 92.29x |
| Supreme | 1.27% | 73.81x |
| Everlane | 1.17% | 71.28x |
| Joe's Jeans | 2.00% | 67.39x |
| Uniqlo | 10.68% | 43.21x |
| Columbia | 6.24% | 35.13x |
| Zara | 13.44% | 34.62x |
| Intermix | 3.64% | 34.49x |
| Saint Laurent Paris | 4.12% | 32.74x |
| Calvin Klein | 2.08% | 31.10x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.39% | 7.97x |
| NYC Tourist Attractions | 1.74% | 7.08x |
| Spain News - Madrid & Seville | 2.08% | 6.86x |
| Hudson Valley New York Media | 2.78% | 6.60x |
| Canada General Information Seeker Cluster | 2.78% | 5.79x |
| Caribbean Vacation | 1.04% | 5.32x |
| Magic & Games | 1.04% | 4.93x |
| Gossip & Entertainment | 1.04% | 4.70x |
| India Bollywood, Weddings & Gossip | 1.39% | 4.60x |
| Broadway Information | 1.04% | 4.35x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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