Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 42.7 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 2.06% | 2.68x |
| Theme Park Reopening News Readers | 3.99% | 2.65x |
| Readers of Cuban Content | 4.84% | 2.44x |
| Infiniti Vehicle Shoppers | 4.84% | 2.41x |
| Readers of South Asian Content | 2.85% | 2.40x |
| Cincinnati Bengals Fans | 4.56% | 2.36x |
| Waterfront Vacationers | 6.27% | 2.34x |
| Retired Wealthy Assisted Living Researchers | 4.84% | 2.32x |
| Palm Beach Trip Planners | 4.56% | 2.30x |
| Retirement Financial Account Researchers | 4.84% | 2.29x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 2.06% | 38.58x |
| Columbia | 2.54% | 34.41x |
| Charlotte Russe | 1.27% | 24.30x |
| Coach | 6.26% | 20.18x |
| Saint Laurent Paris | 0.40% | 19.97x |
| Express Outlets | 2.10% | 19.77x |
| Eddie Bauer | 5.00% | 19.64x |
| Gap | 11.06% | 18.43x |
| J. Crew | 6.98% | 18.32x |
| Hollister | 7.10% | 16.35x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 2.28% | 6.15x |
| Finance & Accounting Cluster | 1.14% | 4.90x |
| San Francisco Tourism | 0.14% | 3.97x |
| Retail Industry News | 0.17% | 3.96x |
| Vietnam Cluster | 0.09% | 3.33x |
| College Planning | 1.71% | 3.29x |
| Apple Blogs & Hacks | 1.71% | 3.12x |
| Upstate New York Travel Cluster | 0.85% | 3.05x |
| Space & National Security | 0.85% | 2.93x |
| Delaware Cluster | 0.85% | 2.93x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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