Dstillery Audiences

ADIDAS

Audience Size: 81.6 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 81.6 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 3.92% 2.71x
Social Distancing Content Readers 1.75% 2.68x
School Closings Updates Readers 1.04% 2.61x
Israel Trip Planners 4.90% 2.61x
Readers of Honduran Content 5.39% 2.59x
Last Minute Travelers 3.92% 2.58x
Readers of Russian Content 3.92% 2.36x
Readers of Mexican Content 4.90% 2.36x
Readers of Japanese Content 3.43% 2.31x
Financial Business Intelligence Researchers 3.43% 2.27x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Topshop.

Location Composition Index
Topshop 3.83% 152.83x
Supreme 0.79% 79.11x
Everlane 0.71% 75.21x
Joe's Jeans 1.12% 69.37x
Uniqlo 7.79% 51.87x
Columbia 4.86% 45.20x
Intermix 2.46% 37.90x
Zara 9.06% 35.71x
Saint Laurent Paris 2.66% 34.97x
REI 5.79% 30.91x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 2.45% 5.57x
New York City Real Estate Research Cluster 1.47% 4.63x
Internet Radio 0.37% 4.28x
Right Wing Blogs - Conspiracy Theories 1.47% 4.20x
Upstate New York Travel Cluster 1.55% 4.07x
San Francisco Tourism 0.14% 3.97x
Retail Industry News 0.17% 3.96x
Electronic Accessories 1.47% 3.85x
Pharmacy 1.04% 3.82x
Niche Dating Websites 1.32% 3.62x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male