Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 23.3 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 4.43% | 3.37x |
| Caribbean Trip Planners | 3.74% | 2.99x |
| Online Grocery Shoppers | 7.58% | 2.99x |
| New York Rangers Fans | 2.97% | 2.99x |
| Miami Trip Planners | 3.42% | 2.88x |
| Readers of Caribbean Content | 4.11% | 2.71x |
| Jamband Fans | 2.92% | 2.70x |
| Jazz Festival Enthusiasts | 2.97% | 2.63x |
| Broadway Fans | 2.37% | 2.58x |
| Las Vegas Nightlife Researchers | 3.74% | 2.54x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is REI.
| Location | Composition | Index |
| REI | 10.02% | 21.48x |
| J. Crew | 6.89% | 16.16x |
| Banana Republic | 8.04% | 15.70x |
| Brooks Brothers | 4.00% | 8.64x |
| The North Face | 2.21% | 8.55x |
| Gymboree | 1.60% | 5.32x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 3.70% | 8.28x |
| NYC Tourist Attractions | 4.34% | 7.58x |
| New York City Real Estate Research Cluster | 1.46% | 4.88x |
| Minnesota Community Business Cluster | 1.23% | 4.73x |
| New York City Family & Activity Cluster | 1.92% | 4.27x |
| Broadway Information | 0.73% | 3.03x |
| Fashion Cluster | 1.28% | 3.01x |
| LGBTQ Advocacy | 1.23% | 2.81x |
| Spain News | 1.00% | 2.55x |
| Minnesota Local News Cluster | 2.37% | 2.55x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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