Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 99.3 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is Golden Retriever content Readers.
| Interest | Composition | Index |
| Golden Retriever content Readers | 0.39% | 2.81x |
| Internal Medicine Journal Researchers | 3.32% | 2.43x |
| Luxury Athletic Footwear Shoppers | 2.15% | 2.38x |
| Luxury Fitness Shoppers | 2.15% | 2.38x |
| Readers of Filipinos Content | 2.15% | 2.27x |
| Plant Based & Vegan Food Recipe Shoppers | 1.95% | 2.27x |
| School Closings Updates Readers | 1.17% | 2.22x |
| New York City Events Researchers | 1.95% | 2.14x |
| Charitable Organization Researchers | 2.54% | 2.09x |
| Commercial Contractors & Designers | 2.34% | 2.06x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.49% | 72.88x |
| Uniqlo | 2.63% | 16.40x |
| Joe's Jeans | 0.47% | 15.59x |
| Columbia | 3.21% | 14.42x |
| Express Outlets | 3.65% | 10.69x |
| Coach | 8.07% | 8.77x |
| Charlotte Russe | 1.31% | 8.51x |
| Zara | 2.29% | 8.21x |
| Ralph Lauren | 3.95% | 8.19x |
| Gap | 15.39% | 8.19x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is Alberta Canada Cluster.
| Content Affinity | Composition | Index |
| Alberta Canada Cluster | 0.59% | 5.93x |
| New Hampshire News | 1.17% | 5.10x |
| Philippines News | 0.78% | 4.98x |
| Gossip & Entertainment | 0.59% | 4.75x |
| Photography | 1.17% | 4.27x |
| Broadway Information | 0.59% | 4.20x |
| San Francisco Tourism | 0.14% | 3.97x |
| Retail Industry News | 0.17% | 3.96x |
| Pet Adoption | 1.17% | 3.83x |
| Vietnam Cluster | 0.09% | 3.33x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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