Dstillery Audiences

ADIDAS

Audience Size: 339.7 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 339.7 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.68% 2.53x
Online Grocery Shoppers 6.63% 2.43x
Ballet Enthusiasts 6.63% 2.40x
Opera Enthusiasts 6.09% 2.40x
Los Angeles Mass Transit Commuters 6.59% 2.37x
Real Estate Decision Makers 6.14% 2.36x
Los Angeles Activities Researchers 5.29% 2.22x
New York Trip Planners 5.73% 2.15x
Restaurant Menu Researchers 5.24% 2.10x
San Francisco Trip Planners 5.87% 2.09x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Supreme.

Location Composition Index
Supreme 1.29% 59.05x
Topshop 4.46% 55.74x
Joe's Jeans 2.51% 52.47x
Levi Strauss 8.64% 48.71x
Everlane 1.14% 47.25x
Uniqlo 10.99% 33.20x
Zara 15.30% 30.76x
Calvin Klein 2.62% 30.12x
Saint Laurent Paris 4.97% 28.98x
Columbia 7.18% 28.34x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.40% 7.14x
Canadian News 0.18% 6.49x
New York City Education & News Cluster 1.93% 5.51x
Cosmetics Business 0.10% 5.41x
Spanish Lifestyle & Health 0.27% 5.08x
NYC Tourist Attractions 2.60% 4.93x
Central & South American News 0.63% 4.87x
Visa & Immigration 0.18% 4.60x
Hawaii News 1.88% 4.34x
New York City Real Estate Research Cluster 1.70% 4.10x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male