Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 19.2 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.66% | 3.92x |
| Ballet Enthusiasts | 5.18% | 3.86x |
| Broadway Fans | 5.70% | 3.81x |
| Disney Vacation Planners | 7.25% | 3.59x |
| Houston Rockets Fans | 6.74% | 3.56x |
| Miami Trip Planners | 6.22% | 3.44x |
| Masters in Management Researchers | 5.70% | 3.35x |
| Spain Trip Planners | 5.18% | 3.20x |
| Entry Level Luxury Sedan Auto Intenders | 3.11% | 3.13x |
| United Nations Donors | 3.63% | 3.12x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 1.99% | 61.05x |
| Express Outlets | 3.64% | 38.96x |
| Columbia | 2.17% | 29.24x |
| Coach | 6.43% | 25.58x |
| Armani | 1.47% | 25.37x |
| Gap | 12.59% | 23.63x |
| Zara | 1.82% | 23.45x |
| Ralph Lauren | 3.25% | 22.98x |
| Michael Kors | 6.29% | 22.88x |
| Kate Spade | 3.78% | 22.34x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is Online Ticket Buyers.
| Content Affinity | Composition | Index |
| Online Ticket Buyers | 2.07% | 5.98x |
| Crossword & Puzzle Players | 1.55% | 5.24x |
| Hudson Valley New York Media | 2.59% | 4.60x |
| Delaware Cluster | 1.55% | 4.22x |
| New York City Family & Activity Cluster | 4.15% | 4.15x |
| Mexico Cluster | 1.55% | 4.10x |
| San Francisco Tourism | 0.14% | 3.97x |
| Retail Industry News | 0.17% | 3.96x |
| Back & Spine | 1.04% | 3.92x |
| Latin American News | 1.04% | 3.86x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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