Dstillery Audiences

ADIDAS

Audience Size: 16.9 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 16.9 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is Readers of Argentinian Content.

Interest Composition Index
Readers of Argentinian Content 8.86% 4.40x
San Antonio Spurs Fans 8.86% 4.25x
Drawing Enthusiasts 9.26% 4.20x
Classical Music Enthusiasts 6.33% 3.84x
Los Angeles Angels Fans 8.86% 3.83x
Career Focused Individuals 5.06% 3.75x
Beard Care Shoppers 7.59% 3.74x
Swimming Enthusiasts 6.33% 3.73x
Home Kitchen Bakers 5.56% 3.69x
New Orleans Activities Researchers 6.33% 3.63x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Uniqlo.

Location Composition Index
Uniqlo 3.41% 62.47x
Columbia 3.87% 44.53x
Charlotte Russe 2.31% 32.39x
Armani 3.18% 30.21x
Free People 4.56% 27.32x
Zara 2.77% 24.54x
Ralph Lauren 4.56% 23.47x
Express Outlets 3.00% 22.04x
Club Monaco 1.04% 21.65x
J. Crew 10.68% 21.37x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is Texas News.

Content Affinity Composition Index
Texas News 7.59% 5.80x
High-End Audio 1.12% 5.08x
San Francisco Tourism 0.14% 3.97x
Retail Industry News 0.17% 3.96x
Apple Blogs & Hacks 1.85% 3.51x
Vietnam Cluster 0.09% 3.33x
Dubai Travel 2.53% 3.24x
Car Shopping 3.80% 3.18x
Austin Cluster 3.80% 3.17x
Mississippi News 2.53% 3.03x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male