Dstillery Audiences

ADIDAS

Audience Size: 99.3 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 99.3 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is Golden Retriever content Readers.

Interest Composition Index
Golden Retriever content Readers 0.39% 2.81x
Internal Medicine Journal Researchers 3.32% 2.43x
Luxury Athletic Footwear Shoppers 2.15% 2.38x
Luxury Fitness Shoppers 2.15% 2.38x
Readers of Filipinos Content 2.15% 2.27x
Plant Based & Vegan Food Recipe Shoppers 1.95% 2.27x
School Closings Updates Readers 1.17% 2.22x
New York City Events Researchers 1.95% 2.14x
Charitable Organization Researchers 2.54% 2.09x
Commercial Contractors & Designers 2.34% 2.06x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Topshop.

Location Composition Index
Topshop 1.49% 72.88x
Uniqlo 2.63% 16.40x
Joe's Jeans 0.47% 15.59x
Columbia 3.21% 14.42x
Express Outlets 3.65% 10.69x
Coach 8.07% 8.77x
Charlotte Russe 1.31% 8.51x
Zara 2.29% 8.21x
Ralph Lauren 3.95% 8.19x
Gap 15.39% 8.19x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is Alberta Canada Cluster.

Content Affinity Composition Index
Alberta Canada Cluster 0.59% 5.93x
New Hampshire News 1.17% 5.10x
Philippines News 0.78% 4.98x
Gossip & Entertainment 0.59% 4.75x
Photography 1.17% 4.27x
Broadway Information 0.59% 4.20x
San Francisco Tourism 0.14% 3.97x
Retail Industry News 0.17% 3.96x
Pet Adoption 1.17% 3.83x
Vietnam Cluster 0.09% 3.33x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female