Explore the Adidas Audience
Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 339.7 thousand unique devices whose actions qualify for the Adidas audience.
INTERESTS
The Adidas audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Adidas audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.68% | 2.53x |
| Online Grocery Shoppers | 6.63% | 2.43x |
| Ballet Enthusiasts | 6.63% | 2.40x |
| Opera Enthusiasts | 6.09% | 2.40x |
| Los Angeles Mass Transit Commuters | 6.59% | 2.37x |
| Real Estate Decision Makers | 6.14% | 2.36x |
| Los Angeles Activities Researchers | 5.29% | 2.22x |
| New York Trip Planners | 5.73% | 2.15x |
| Restaurant Menu Researchers | 5.24% | 2.10x |
| San Francisco Trip Planners | 5.87% | 2.09x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
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APPAREL RETAILERS
The Adidas audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Adidas audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.29% | 59.05x |
| Topshop | 4.46% | 55.74x |
| Joe's Jeans | 2.51% | 52.47x |
| Levi Strauss | 8.64% | 48.71x |
| Everlane | 1.14% | 47.25x |
| Uniqlo | 10.99% | 33.20x |
| Zara | 15.30% | 30.76x |
| Calvin Klein | 2.62% | 30.12x |
| Saint Laurent Paris | 4.97% | 28.98x |
| Columbia | 7.18% | 28.34x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Adidas audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.40% | 7.14x |
| Canadian News | 0.18% | 6.49x |
| New York City Education & News Cluster | 1.93% | 5.51x |
| Cosmetics Business | 0.10% | 5.41x |
| Spanish Lifestyle & Health | 0.27% | 5.08x |
| NYC Tourist Attractions | 2.60% | 4.93x |
| Central & South American News | 0.63% | 4.87x |
| Visa & Immigration | 0.18% | 4.60x |
| Hawaii News | 1.88% | 4.34x |
| New York City Real Estate Research Cluster | 1.70% | 4.10x |
Composition Percentage:
The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
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DEMOGRAPHICS
The Adidas audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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