Dstillery Audiences

ADIDAS

Audience Size: 74.6 Thousand Devices

Explore the Adidas Audience

Below you'll find more information about the Adidas audience, broken down in different categories based on their digital and physical behaviors. These are 74.6 thousand unique devices whose actions qualify for the Adidas audience.

Dstillery Crafted Audiences

INTERESTS

The Adidas audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Adidas audience is Hard Seltzer Aficionados.

Interest Composition Index
Hard Seltzer Aficionados 0.96% 3.29x
Readers of Caribbean Content 6.05% 3.03x
Los Angeles Lakers Fans 5.10% 2.80x
New York Mets Fans 3.82% 2.67x
Reggaeton Fans 6.37% 2.62x
Readers of Filipinos Content 1.91% 2.57x
Cininnati Reds Fans 5.41% 2.57x
Pet Boarding and Sitter Researchers 1.91% 2.56x
Mature Parents 3.18% 2.50x
New York City Events Researchers 1.91% 2.49x
Composition Percentage: The overlap percentage between the Adidas audience and the Interest attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Adidas audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Adidas audience is Topshop.

Location Composition Index
Topshop 1.24% 37.48x
Joe's Jeans 0.85% 22.26x
Everlane 0.17% 18.46x
Uniqlo 2.82% 12.84x
Columbia 3.61% 12.70x
Express Outlets 4.92% 10.50x
Intermix 0.74% 8.48x
Ralph Lauren 5.01% 8.45x
Charlotte Russe 1.92% 7.98x
Saint Laurent Paris 0.76% 7.69x
Composition Percentage: The overlap percentage between the Adidas audience and the Location attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Adidas audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.76% 5.25x
LGBTQ Advocacy 1.27% 4.71x
Knitting & Crochet 0.96% 4.49x
Hudson Valley New York Media 1.27% 4.31x
Wisconsin Local Research Cluster 2.87% 4.24x
San Francisco Tourism 0.14% 3.97x
Retail Industry News 0.17% 3.96x
Backpacking 0.45% 3.91x
US Military Cluster 0.48% 3.72x
Pacific Northwest Sports & News Cluster 0.64% 3.71x
Composition Percentage: The overlap percentage between the Adidas audience and the Content Affinity attribute.
Index: A comparison of the Adidas audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Adidas audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female