Dstillery Audiences

ADVANCE

Audience Size: 2 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.57x
Tracfone Customers 0.02% 2.71x
Smokie Mountain Trip Planner 5.77% 1.56x
South Atlantic State Fair Visitors 3.45% 1.56x
Smoky Mountains Trip Planners 2.83% 1.54x
North Carolina Travel Researchers 3.86% 1.52x
Wireless Headphone Researchers 0.04% 1.51x
Cabin Rental Researchers 5.22% 1.46x
Myrtle Beach Trip Planners 2.96% 1.45x
Florida Trip Planners 2.34% 1.42x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 2.99% 2.90x
Talbots 3.03% 1.95x
Carhartt 36.13% 1.83x
Lane Bryant 4.95% 1.81x
Jos A. Bank Clothiers 3.92% 1.80x
Dressbarn 3.96% 1.79x
Maurices 8.10% 1.78x
American Eagle Outfitters 4.71% 1.77x
Mens Wearhouse 7.24% 1.77x
Aeropostale 5.08% 1.77x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Fire Fighting.

Content Affinity Composition Index
Fire Fighting 0.02% 4.29x
Arthritis & Bones 0.01% 3.43x
Pet Supplies 0.02% 3.31x
Lawns & Pest Control 0.02% 2.72x
Mail Order Food 0.02% 2.60x
Healthcare Jobs 0.01% 2.57x
Philanthropy - Nonprofits 0.02% 2.56x
Dental Health 0.01% 2.40x
Humor & Entertainment 0.02% 2.31x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.01% 2.26x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female