Dstillery Audiences

ADVANCE

Audience Size: 1.2 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.57x
Tracfone Customers 0.02% 2.71x
True Crime Podcast Listeners 0.02% 1.82x
Smoky Mountains Trip Planners 3.70% 1.55x
South Atlantic Voters 3.93% 1.50x
Ohio County and Local Fair Visitors 4.75% 1.49x
North Carolina Travel Researchers 4.09% 1.49x
Florida Atlantic Coast Trip Planners 4.29% 1.48x
Cabin Rental Researchers 4.92% 1.45x
Florida County and Local Fair Visitors 4.50% 1.45x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 0.92% 4.66x
Express Outlets 0.33% 3.41x
Talbots 1.47% 3.27x
Mens Wearhouse 3.15% 3.22x
Brooks Brothers 0.54% 3.19x
Lane Bryant 1.95% 3.15x
Jos A. Bank Clothiers 1.53% 3.14x
Aeropostale 1.53% 3.12x
Hollister 0.98% 3.08x
Carhartt 28.79% 3.07x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.04% 5.37x
Gadgets 0.03% 3.83x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 3.58x
Bulgaria Cluster 0.02% 3.36x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.06% 3.28x
Malaya 0.02% 2.96x
Dermatology 0.09% 2.72x
Homeschooling 0.04% 2.64x
Humor & Entertainment 0.06% 2.61x
Higher Education 0.05% 2.53x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female