Dstillery Audiences

ADVANCE

Audience Size: 3.4 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 1.96% 1.69x
Florida Atlantic Coast Trip Planners 2.29% 1.65x
Myrtle Beach Trip Planners 1.61% 1.61x
Florida Gulf Coast Travel Researchers 1.96% 1.58x
Smoky Mountains Trip Planners 1.85% 1.54x
Palm Beach Trip Planners 2.04% 1.53x
Orlando Trip Planners 2.31% 1.50x
Fort Lauderdale Trip Planners 2.19% 1.49x
Georgia Trip Planners 2.16% 1.49x
Tampa and St Petersburg Trip Planners 1.23% 1.48x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.83% 8.14x
Charlotte Russe 1.40% 5.26x
Dressbarn 2.85% 5.15x
Aeropostale 2.21% 5.07x
Hollister 1.29% 5.04x
Express Outlets 0.27% 4.93x
Jos A. Bank Clothiers 2.46% 4.91x
Brooks Brothers 2.52% 4.89x
Columbia 0.62% 4.78x
Gymboree 1.95% 4.77x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 2.43x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.18x
West Virginia News 0.50% 2.11x
Central & South American News 0.17% 1.96x
Florida Local News Cluster 2.62% 1.96x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.91x
Flags & Trump 0.01% 1.89x
Franco-African Cluster 0.03% 1.81x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 1.77x
South Florida Cluster 2.24% 1.77x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female