Dstillery Audiences

ADVANCE

Audience Size: 877 Thousand Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 877 thousand unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.57x
Tracfone Customers 0.02% 2.71x
Orlando Activities Researchers 0.15% 1.47x
Sprint Customers 0.03% 1.38x
Cabin Rental Researchers 4.02% 1.36x
Smoky Mountains Trip Planners 1.78% 1.34x
South Atlantic Voters 3.22% 1.32x
Orlando Trip Planners 1.73% 1.28x
Big Box Store Jewelry Sale Shoppers 0.04% 1.27x
Conservative News Readers 1.92% 1.27x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 0.77% 4.89x
Carhartt 11.22% 3.36x
Lane Bryant 1.21% 3.00x
Mens Wearhouse 1.77% 2.95x
Dressbarn 1.01% 2.90x
Buckle 1.52% 2.76x
The Childrens Place 1.56% 2.71x
Jos A. Bank Clothiers 0.94% 2.68x
Hollister 0.87% 2.65x
Aeropostale 1.34% 2.64x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 0.02% 5.34x
Fire Fighting 0.02% 4.29x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.02% 3.95x
Promo Codes 0.06% 3.66x
Canada Travel & Tourism 0.02% 3.47x
Pet Supplies 0.02% 3.31x
Low Budget Shoppers 0.08% 3.28x
Vancouver British Columbia Research Cluster 0.02% 3.19x
Spam Call Number Searchers 0.02% 3.13x
Engineering 0.02% 3.07x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female