Explore the Advance Audience
Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Advance audience.
INTERESTS
The Advance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.57x |
| Tracfone Customers | 0.02% | 2.71x |
| Smokie Mountain Trip Planner | 5.14% | 1.46x |
| Myrtle Beach Trip Planners | 3.46% | 1.45x |
| Smoky Mountains Trip Planners | 3.90% | 1.44x |
| South Atlantic State Fair Visitors | 3.76% | 1.42x |
| North Carolina Travel Researchers | 4.03% | 1.40x |
| Sprint Customers | 0.03% | 1.38x |
| Cabin Rental Researchers | 5.00% | 1.36x |
| North Carolina Football Fans | 3.82% | 1.36x |
Composition Percentage:
The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
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APPAREL RETAILERS
The Advance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance audience is Belk.
| Location | Composition | Index |
| Belk | 0.74% | 3.44x |
| Carhartt | 15.59% | 2.23x |
| Talbots | 0.82% | 2.19x |
| Mens Wearhouse | 1.74% | 2.14x |
| Charlotte Russe | 0.11% | 2.13x |
| Lane Bryant | 1.17% | 2.13x |
| LL Bean | 0.11% | 2.13x |
| Aeropostale | 1.23% | 2.06x |
| Express Outlets | 0.22% | 2.05x |
| Journeys | 2.05% | 2.04x |
Composition Percentage:
The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance audience is Corporate Employment Pages.
| Content Affinity | Composition | Index |
| Corporate Employment Pages | 0.07% | 3.76x |
| Disease Cluster | 0.02% | 3.43x |
| Free Online Game Players | 0.05% | 3.27x |
| Party Suppliers | 0.04% | 3.16x |
| European Museums, Restaurants & Events | 0.02% | 3.11x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.06% | 3.05x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.03% | 3.05x |
| Engineering | 0.04% | 2.97x |
| Arthritis & Bones | 0.07% | 2.86x |
| Eye Health & Vision | 0.03% | 2.82x |
Composition Percentage:
The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
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DEMOGRAPHICS
The Advance audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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