Explore the Advance Audience
Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Advance audience.
INTERESTS
The Advance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 3.86% | 1.66x |
| Florida Atlantic Coast Trip Planners | 3.79% | 1.58x |
| South Atlantic Voters | 3.44% | 1.58x |
| North Carolina Travel Researchers | 3.37% | 1.56x |
| Cabin Rental Researchers | 3.64% | 1.53x |
| Smoky Mountains Trip Planners | 3.06% | 1.53x |
| Myrtle Beach Trip Planners | 2.80% | 1.52x |
| Smokie Mountain Trip Planner | 3.76% | 1.51x |
| Ohio County and Local Fair Visitors | 3.51% | 1.51x |
| Palm Beach Trip Planners | 2.99% | 1.46x |
Composition Percentage:
The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
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APPAREL RETAILERS
The Advance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance audience is Belk.
| Location | Composition | Index |
| Belk | 1.79% | 6.13x |
| Charlotte Russe | 2.89% | 4.18x |
| Express Outlets | 0.96% | 4.16x |
| Dressbarn | 3.75% | 4.01x |
| Talbots | 3.17% | 4.00x |
| Lane Bryant | 4.01% | 3.95x |
| Carhartt | 14.32% | 3.92x |
| Jos A. Bank Clothiers | 3.88% | 3.89x |
| Aeropostale | 5.57% | 3.89x |
| LL Bean | 0.52% | 3.87x |
Composition Percentage:
The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.02% | 2.08x |
| Central & South American News | 0.27% | 1.99x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 1.94x |
| West Virginia News | 0.89% | 1.92x |
| Chat Rooms | 0.03% | 1.90x |
| Peru Media | 0.20% | 1.88x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.07% | 1.85x |
| North Carolina Education | 1.01% | 1.83x |
| Latin American Spanish Language News | 0.44% | 1.78x |
| Tattoos & Costumes | 0.03% | 1.76x |
Composition Percentage:
The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
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DEMOGRAPHICS
The Advance audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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