Dstillery Audiences

ADVANCE

Audience Size: 563.9 Thousand Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 563.9 thousand unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.57x
Tracfone Customers 0.02% 2.71x
South Atlantic Voters 4.48% 1.50x
Florida County and Local Fair Visitors 5.22% 1.48x
Smokie Mountain Trip Planner 5.19% 1.48x
Hard Rock Hotel & Casino Trip Planners 3.85% 1.43x
South Atlantic State Fair Visitors 4.04% 1.43x
South Carolina Gamecocks Fans 2.70% 1.39x
Readers of Puerto Rican Content 2.85% 1.38x
Sprint Customers 0.03% 1.38x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.47% 4.71x
Charlotte Russe 0.26% 3.72x
Talbots 1.63% 3.33x
Abercrombie & Fitch 0.14% 3.30x
LL Bean 0.24% 3.30x
Mens Wearhouse 3.31% 3.19x
Aeropostale 2.73% 3.16x
Brooks Brothers 0.80% 3.15x
Lane Bryant 2.37% 3.12x
Gymboree 2.07% 3.12x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Custom Printing.

Content Affinity Composition Index
Custom Printing 0.11% 4.05x
Science Education & Academia 0.07% 3.89x
Canadian Lifestyle 0.07% 3.87x
Crossfit & Obstacle Race Enthusiasts 0.07% 3.68x
Canada Tourism Research Cluster 0.07% 3.21x
Robotics 0.03% 3.09x
Pharmacy 0.15% 3.08x
Canada Culture and Tourism 0.07% 3.02x
Assorted Topics (Car News, Animals, Viral Media) 0.15% 2.96x
Arthritis & Bones 0.07% 2.86x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male