Explore the Advance Audience
Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Advance audience.
INTERESTS
The Advance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 1.99% | 1.69x |
| Florida Atlantic Coast Trip Planners | 1.98% | 1.61x |
| Tampa and St Petersburg Trip Planners | 1.36% | 1.59x |
| Orlando Trip Planners | 2.08% | 1.54x |
| Florida Gulf Coast Travel Researchers | 1.91% | 1.54x |
| South Carolina Gamecocks Fans | 1.26% | 1.52x |
| Smoky Mountains Trip Planners | 1.55% | 1.49x |
| Georgia Trip Planners | 1.89% | 1.47x |
| Palm Beach Trip Planners | 1.69% | 1.45x |
| Hard Rock Hotel & Casino Trip Planners | 1.73% | 1.41x |
Composition Percentage:
The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
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APPAREL RETAILERS
The Advance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance audience is Belk.
| Location | Composition | Index |
| Belk | 1.18% | 8.19x |
| Charlotte Russe | 0.91% | 5.80x |
| Hollister | 0.69% | 5.49x |
| Dressbarn | 1.61% | 5.37x |
| Journeys | 1.07% | 5.04x |
| Express | 0.93% | 4.98x |
| Aeropostale | 1.38% | 4.97x |
| Old Navy | 2.16% | 4.90x |
| American Eagle Outfitters | 1.89% | 4.74x |
| Lane Bryant | 1.52% | 4.62x |
Composition Percentage:
The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.09% | 2.21x |
| Franco-African Cluster | 0.03% | 2.04x |
| Florida Local News Cluster | 2.37% | 1.97x |
| West Virginia News | 0.43% | 1.92x |
| Savannah Georgia News | 0.29% | 1.83x |
| Tennessee Cluster | 0.95% | 1.80x |
| South Florida Cluster | 2.16% | 1.77x |
| Florida Jacksonville & Orlando Cluster | 2.05% | 1.75x |
| Niche Dating Websites | 0.28% | 1.69x |
| South Carolina News | 1.09% | 1.69x |
Composition Percentage:
The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
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DEMOGRAPHICS
The Advance audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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