Dstillery Audiences

ADVANCE

Audience Size: 4.1 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 3.99% 1.58x
Ohio County and Local Fair Visitors 3.87% 1.55x
South Atlantic Voters 3.30% 1.44x
Smoky Mountains Trip Planners 3.18% 1.38x
North Carolina Travel Researchers 3.30% 1.37x
Florida Gulf Coast Travel Researchers 3.56% 1.35x
Cabin Rental Researchers 3.41% 1.33x
Florida Atlantic Coast Trip Planners 3.62% 1.30x
Myrtle Beach Trip Planners 2.79% 1.28x
Alabama Trip Planners 3.32% 1.28x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.38% 5.88x
Express Outlets 0.82% 4.17x
Charlotte Russe 3.27% 3.87x
Dressbarn 3.46% 3.82x
Talbots 2.90% 3.75x
Aeropostale 3.86% 3.74x
Jos A. Bank Clothiers 3.51% 3.73x
Buckle 4.15% 3.70x
American Eagle Outfitters 5.48% 3.69x
Lane Bryant 3.38% 3.65x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.02% 2.38x
Franco-African Cluster 0.02% 1.93x
West Virginia News 0.84% 1.92x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 1.90x
Texas Off-Roading 0.01% 1.89x
Scientology 0.01% 1.89x
Gadgets 0.04% 1.78x
College Sports 0.18% 1.74x
Arts & Crafts 0.06% 1.71x
Home Printing 0.03% 1.69x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female