Dstillery Audiences

ADVANCE

Audience Size: 3.3 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 3.49% 1.67x
South Atlantic Voters 3.55% 1.62x
Florida Trip Planners 3.27% 1.61x
Florida Atlantic Coast Trip Planners 3.32% 1.55x
Smokie Mountain Trip Planner 3.87% 1.55x
Ohio County and Local Fair Visitors 3.47% 1.54x
North Carolina Travel Researchers 3.25% 1.52x
Cabin Rental Researchers 3.74% 1.50x
Smoky Mountains Trip Planners 2.97% 1.49x
Florida Gulf Coast Travel Researchers 3.21% 1.47x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.73% 6.12x
Express Outlets 0.88% 4.14x
Charlotte Russe 2.16% 4.08x
Dressbarn 3.37% 3.94x
Lane Bryant 3.79% 3.93x
Carhartt 17.53% 3.93x
Talbots 2.92% 3.92x
Aeropostale 5.25% 3.88x
Mens Wearhouse 6.27% 3.85x
Jos A. Bank Clothiers 3.65% 3.79x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.02% 5.36x
Electronic Document Assembly 0.03% 2.78x
Bulgaria Cluster 0.02% 2.66x
Franco-African Cluster 0.02% 2.53x
Costumes 0.05% 2.47x
Canada Travel & Tourism 0.05% 2.38x
Local & Travel England - East Midlands 0.05% 2.38x
Computer Printers 0.03% 2.32x
Sports - Golf, Hunting, Fishing 0.03% 2.21x
Chat Rooms 0.03% 2.17x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female