Explore the Advance Audience
Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Advance audience.
INTERESTS
The Advance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 2.56% | 1.53x |
| Smoky Mountains Trip Planners | 2.69% | 1.51x |
| Florida Atlantic Coast Trip Planners | 3.60% | 1.49x |
| Cabin Rental Researchers | 2.60% | 1.46x |
| Myrtle Beach Trip Planners | 2.39% | 1.45x |
| North Carolina Travel Researchers | 3.10% | 1.44x |
| Florida Gulf Coast Travel Researchers | 3.23% | 1.43x |
| Orlando Trip Planners | 3.27% | 1.39x |
| Southeastern Voters | 1.94% | 1.34x |
| Hard Rock Hotel & Casino Trip Planners | 2.47% | 1.34x |
Composition Percentage:
The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
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APPAREL RETAILERS
The Advance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance audience is Belk.
| Location | Composition | Index |
| Belk | 1.34% | 6.20x |
| Express Outlets | 0.73% | 4.48x |
| Carhartt | 2.71% | 4.19x |
| Charlotte Russe | 2.53% | 3.97x |
| Dressbarn | 3.18% | 3.94x |
| Jos A. Bank Clothiers | 3.49% | 3.91x |
| Buckle | 3.24% | 3.89x |
| Aeropostale | 2.87% | 3.81x |
| Hollister | 2.40% | 3.81x |
| Mens Wearhouse | 6.10% | 3.79x |
Composition Percentage:
The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 0.87% | 2.07x |
| Survey Websites | 0.01% | 2.02x |
| Texas Off-Roading | 0.02% | 2.01x |
| North Carolina | 1.63% | 1.83x |
| Consumer Rewards | 0.05% | 1.81x |
| Central & Northwest Ohio Cluster | 1.60% | 1.70x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.69x |
| Motorsports | 0.16% | 1.68x |
| North Carolina Education | 1.03% | 1.67x |
| Mid-Atlantic Beaches | 0.03% | 1.66x |
Composition Percentage:
The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
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DEMOGRAPHICS
The Advance audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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