Explore the Advance Audience
Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 988.5 thousand unique devices whose actions qualify for the Advance audience.
INTERESTS
The Advance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.57x |
| Tracfone Customers | 0.02% | 2.71x |
| South Atlantic State Fair Visitors | 2.88% | 1.55x |
| Georgia Activities Researchers | 1.48% | 1.50x |
| Harvard University Fans | 0.31% | 1.47x |
| Florida Trip Planners | 1.57% | 1.46x |
| Cooking Show Fans | 0.63% | 1.45x |
| New Orleans Pelicans Fans | 1.70% | 1.42x |
| New Orleans Trip Planners | 1.70% | 1.41x |
| Florida Atlantic Coast Trip Planners | 2.43% | 1.40x |
Composition Percentage:
The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
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APPAREL RETAILERS
The Advance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance audience is Belk.
| Location | Composition | Index |
| Belk | 0.54% | 5.45x |
| Mens Wearhouse | 1.52% | 3.96x |
| Express Outlets | 0.27% | 3.91x |
| Calvin Klein | 0.11% | 3.86x |
| Charlotte Russe | 0.41% | 3.80x |
| Lane Bryant | 0.86% | 3.72x |
| Dressbarn | 0.97% | 3.67x |
| Aeropostale | 1.35% | 3.62x |
| Tommy Bahama | 0.43% | 3.58x |
| Journeys | 2.06% | 3.58x |
Composition Percentage:
The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance audience is Accounting.
| Content Affinity | Composition | Index |
| Accounting | 0.07% | 6.24x |
| Children's Health | 0.03% | 5.08x |
| Fire Fighting | 0.02% | 4.29x |
| Art News & Products | 0.03% | 3.83x |
| Unique & Personalized Fashion | 0.03% | 3.41x |
| College Sports | 0.02% | 3.31x |
| Pet Supplies | 0.02% | 3.31x |
| Spam Call Number Searchers | 0.02% | 3.13x |
| Child Development | 0.02% | 2.91x |
| Exotic Pets | 0.08% | 2.85x |
Composition Percentage:
The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
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DEMOGRAPHICS
The Advance audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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