Dstillery Audiences

ADVANCE

Audience Size: 3.6 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 3.86% 1.66x
Florida Atlantic Coast Trip Planners 3.79% 1.58x
South Atlantic Voters 3.44% 1.58x
North Carolina Travel Researchers 3.37% 1.56x
Cabin Rental Researchers 3.64% 1.53x
Smoky Mountains Trip Planners 3.06% 1.53x
Myrtle Beach Trip Planners 2.80% 1.52x
Smokie Mountain Trip Planner 3.76% 1.51x
Ohio County and Local Fair Visitors 3.51% 1.51x
Palm Beach Trip Planners 2.99% 1.46x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.79% 6.13x
Charlotte Russe 2.89% 4.18x
Express Outlets 0.96% 4.16x
Dressbarn 3.75% 4.01x
Talbots 3.17% 4.00x
Lane Bryant 4.01% 3.95x
Carhartt 14.32% 3.92x
Jos A. Bank Clothiers 3.88% 3.89x
Aeropostale 5.57% 3.89x
LL Bean 0.52% 3.87x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 2.08x
Central & South American News 0.27% 1.99x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 1.94x
West Virginia News 0.89% 1.92x
Chat Rooms 0.03% 1.90x
Peru Media 0.20% 1.88x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.07% 1.85x
North Carolina Education 1.01% 1.83x
Latin American Spanish Language News 0.44% 1.78x
Tattoos & Costumes 0.03% 1.76x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female