Explore the Advance Audience
Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Advance audience.
INTERESTS
The Advance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 1.96% | 1.69x |
| Florida Atlantic Coast Trip Planners | 2.29% | 1.65x |
| Myrtle Beach Trip Planners | 1.61% | 1.61x |
| Florida Gulf Coast Travel Researchers | 1.96% | 1.58x |
| Smoky Mountains Trip Planners | 1.85% | 1.54x |
| Palm Beach Trip Planners | 2.04% | 1.53x |
| Orlando Trip Planners | 2.31% | 1.50x |
| Fort Lauderdale Trip Planners | 2.19% | 1.49x |
| Georgia Trip Planners | 2.16% | 1.49x |
| Tampa and St Petersburg Trip Planners | 1.23% | 1.48x |
Composition Percentage:
The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
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APPAREL RETAILERS
The Advance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance audience is Belk.
| Location | Composition | Index |
| Belk | 1.83% | 8.14x |
| Charlotte Russe | 1.40% | 5.26x |
| Dressbarn | 2.85% | 5.15x |
| Aeropostale | 2.21% | 5.07x |
| Hollister | 1.29% | 5.04x |
| Express Outlets | 0.27% | 4.93x |
| Jos A. Bank Clothiers | 2.46% | 4.91x |
| Brooks Brothers | 2.52% | 4.89x |
| Columbia | 0.62% | 4.78x |
| Gymboree | 1.95% | 4.77x |
Composition Percentage:
The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 2.43x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.18x |
| West Virginia News | 0.50% | 2.11x |
| Central & South American News | 0.17% | 1.96x |
| Florida Local News Cluster | 2.62% | 1.96x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.91x |
| Flags & Trump | 0.01% | 1.89x |
| Franco-African Cluster | 0.03% | 1.81x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 1.77x |
| South Florida Cluster | 2.24% | 1.77x |
Composition Percentage:
The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
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DEMOGRAPHICS
The Advance audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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