Dstillery Audiences

ADVANCE

Audience Size: 2.7 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.57x
Tracfone Customers 0.02% 2.71x
Asheville Trip Planners 2.83% 1.48x
Cabin Rental Researchers 4.80% 1.46x
North Carolina Travel Researchers 3.63% 1.46x
Smokie Mountain Trip Planner 5.14% 1.45x
Smoky Mountains Trip Planners 3.07% 1.45x
South Atlantic Voters 3.36% 1.44x
Myrtle Beach Trip Planners 2.86% 1.42x
Florida Trip Planners 2.66% 1.42x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.76% 2.85x
Talbots 2.06% 1.82x
Express Outlets 0.62% 1.79x
Carhartt 28.21% 1.79x
Maurices 5.50% 1.74x
Brooks Brothers 0.99% 1.73x
Lane Bryant 3.17% 1.73x
Mens Wearhouse 4.68% 1.71x
Jos A. Bank Clothiers 2.56% 1.69x
Aeropostale 3.07% 1.69x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Christian Music.

Content Affinity Composition Index
Christian Music 0.01% 3.98x
Survival Guides 0.01% 3.09x
Local & Travel England - Northern England 0.02% 2.72x
Philanthropy - Nonprofits 0.02% 2.56x
Auto Body Upkeep & Repair Researchers 0.02% 2.49x
Human Resources & Employee Management 0.01% 2.39x
French Canadian Cluster 0.03% 2.32x
Healthcare Jobs 0.02% 2.28x
Canadian Lifestyle 0.03% 2.21x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.01% 2.17x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female