Dstillery Audiences

ADVANCE

Audience Size: 3.8 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 4.42% 1.81x
Florida Gulf Coast Travel Researchers 3.79% 1.63x
South Atlantic Voters 3.61% 1.63x
Florida Atlantic Coast Trip Planners 3.99% 1.62x
Ohio County and Local Fair Visitors 3.99% 1.59x
Smoky Mountains Trip Planners 3.32% 1.56x
North Carolina Travel Researchers 3.46% 1.55x
Cabin Rental Researchers 3.82% 1.55x
Myrtle Beach Trip Planners 3.00% 1.54x
Palm Beach Trip Planners 3.06% 1.48x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.60% 5.86x
Express Outlets 0.88% 4.05x
Charlotte Russe 3.43% 3.99x
Dressbarn 3.67% 3.86x
Talbots 3.08% 3.82x
Jos A. Bank Clothiers 3.69% 3.79x
Lane Bryant 3.64% 3.77x
Aeropostale 4.92% 3.75x
Carhartt 7.82% 3.72x
Mens Wearhouse 6.36% 3.72x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.01% 3.64x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.27x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 3.27x
South Carolina Travel 0.02% 2.32x
London Tourism 0.01% 2.20x
Auctions & Repossessions 0.11% 2.06x
West Virginia News 1.03% 2.02x
Car Keys, Locks & Remotes 0.65% 1.88x
North Carolina Education 1.05% 1.83x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 1.82x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female