Dstillery Audiences

ADVANCE

Audience Size: 1.7 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 1.99% 1.69x
Florida Atlantic Coast Trip Planners 1.98% 1.61x
Tampa and St Petersburg Trip Planners 1.36% 1.59x
Orlando Trip Planners 2.08% 1.54x
Florida Gulf Coast Travel Researchers 1.91% 1.54x
South Carolina Gamecocks Fans 1.26% 1.52x
Smoky Mountains Trip Planners 1.55% 1.49x
Georgia Trip Planners 1.89% 1.47x
Palm Beach Trip Planners 1.69% 1.45x
Hard Rock Hotel & Casino Trip Planners 1.73% 1.41x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.18% 8.19x
Charlotte Russe 0.91% 5.80x
Hollister 0.69% 5.49x
Dressbarn 1.61% 5.37x
Journeys 1.07% 5.04x
Express 0.93% 4.98x
Aeropostale 1.38% 4.97x
Old Navy 2.16% 4.90x
American Eagle Outfitters 1.89% 4.74x
Lane Bryant 1.52% 4.62x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.09% 2.21x
Franco-African Cluster 0.03% 2.04x
Florida Local News Cluster 2.37% 1.97x
West Virginia News 0.43% 1.92x
Savannah Georgia News 0.29% 1.83x
Tennessee Cluster 0.95% 1.80x
South Florida Cluster 2.16% 1.77x
Florida Jacksonville & Orlando Cluster 2.05% 1.75x
Niche Dating Websites 0.28% 1.69x
South Carolina News 1.09% 1.69x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female