Dstillery Audiences

ADVANCE

Audience Size: 988.5 Thousand Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 988.5 thousand unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.57x
Tracfone Customers 0.02% 2.71x
South Atlantic State Fair Visitors 2.88% 1.55x
Georgia Activities Researchers 1.48% 1.50x
Harvard University Fans 0.31% 1.47x
Florida Trip Planners 1.57% 1.46x
Cooking Show Fans 0.63% 1.45x
New Orleans Pelicans Fans 1.70% 1.42x
New Orleans Trip Planners 1.70% 1.41x
Florida Atlantic Coast Trip Planners 2.43% 1.40x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 0.54% 5.45x
Mens Wearhouse 1.52% 3.96x
Express Outlets 0.27% 3.91x
Calvin Klein 0.11% 3.86x
Charlotte Russe 0.41% 3.80x
Lane Bryant 0.86% 3.72x
Dressbarn 0.97% 3.67x
Aeropostale 1.35% 3.62x
Tommy Bahama 0.43% 3.58x
Journeys 2.06% 3.58x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Accounting.

Content Affinity Composition Index
Accounting 0.07% 6.24x
Children's Health 0.03% 5.08x
Fire Fighting 0.02% 4.29x
Art News & Products 0.03% 3.83x
Unique & Personalized Fashion 0.03% 3.41x
College Sports 0.02% 3.31x
Pet Supplies 0.02% 3.31x
Spam Call Number Searchers 0.02% 3.13x
Child Development 0.02% 2.91x
Exotic Pets 0.08% 2.85x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female