Explore the Advance Audience
Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Advance audience.
INTERESTS
The Advance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.57x |
| Tracfone Customers | 0.02% | 2.71x |
| True Crime Podcast Listeners | 0.02% | 1.82x |
| South Atlantic Voters | 4.49% | 1.60x |
| North Carolina Travel Researchers | 4.24% | 1.58x |
| Smoky Mountains Trip Planners | 4.15% | 1.55x |
| Florida Trip Planners | 4.69% | 1.53x |
| Florida Atlantic Coast Trip Planners | 4.67% | 1.53x |
| Ohio County and Local Fair Visitors | 4.86% | 1.52x |
| South Atlantic State Fair Visitors | 4.37% | 1.51x |
Composition Percentage:
The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
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APPAREL RETAILERS
The Advance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance audience is Belk.
| Location | Composition | Index |
| Belk | 1.21% | 6.04x |
| Maurices | 1.15% | 4.59x |
| Carhartt | 24.12% | 3.94x |
| Lane Bryant | 2.46% | 3.78x |
| Express Outlets | 0.46% | 3.75x |
| Talbots | 1.87% | 3.72x |
| Dressbarn | 1.97% | 3.65x |
| Aeropostale | 3.05% | 3.65x |
| Jos A. Bank Clothiers | 2.26% | 3.56x |
| Charlotte Russe | 0.27% | 3.53x |
Composition Percentage:
The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance audience is Audio Clips & Sound Effects.
| Content Affinity | Composition | Index |
| Audio Clips & Sound Effects | 0.04% | 2.79x |
| Law School Research Cluster | 0.02% | 2.76x |
| Vancouver British Columbia Research Cluster | 0.03% | 2.65x |
| Scuba Diving | 0.02% | 2.63x |
| Beach & Intimate Wear | 0.05% | 2.41x |
| Local & Travel England - Northern England | 0.03% | 2.39x |
| Right Wing Blogs - Political Activism | 0.03% | 2.34x |
| Cigars | 0.03% | 2.24x |
| Mid-Atlantic Beaches | 0.03% | 2.18x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.01% | 2.17x |
Composition Percentage:
The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
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DEMOGRAPHICS
The Advance audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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