Explore the Advance Audience
Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 877 thousand unique devices whose actions qualify for the Advance audience.
INTERESTS
The Advance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.57x |
| Tracfone Customers | 0.02% | 2.71x |
| Orlando Activities Researchers | 0.15% | 1.47x |
| Sprint Customers | 0.03% | 1.38x |
| Cabin Rental Researchers | 4.02% | 1.36x |
| Smoky Mountains Trip Planners | 1.78% | 1.34x |
| South Atlantic Voters | 3.22% | 1.32x |
| Orlando Trip Planners | 1.73% | 1.28x |
| Big Box Store Jewelry Sale Shoppers | 0.04% | 1.27x |
| Conservative News Readers | 1.92% | 1.27x |
Composition Percentage:
The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
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APPAREL RETAILERS
The Advance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance audience is Belk.
| Location | Composition | Index |
| Belk | 0.77% | 4.89x |
| Carhartt | 11.22% | 3.36x |
| Lane Bryant | 1.21% | 3.00x |
| Mens Wearhouse | 1.77% | 2.95x |
| Dressbarn | 1.01% | 2.90x |
| Buckle | 1.52% | 2.76x |
| The Childrens Place | 1.56% | 2.71x |
| Jos A. Bank Clothiers | 0.94% | 2.68x |
| Hollister | 0.87% | 2.65x |
| Aeropostale | 1.34% | 2.64x |
Composition Percentage:
The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance audience is Shopping Catalogs.
| Content Affinity | Composition | Index |
| Shopping Catalogs | 0.02% | 5.34x |
| Fire Fighting | 0.02% | 4.29x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.02% | 3.95x |
| Promo Codes | 0.06% | 3.66x |
| Canada Travel & Tourism | 0.02% | 3.47x |
| Pet Supplies | 0.02% | 3.31x |
| Low Budget Shoppers | 0.08% | 3.28x |
| Vancouver British Columbia Research Cluster | 0.02% | 3.19x |
| Spam Call Number Searchers | 0.02% | 3.13x |
| Engineering | 0.02% | 3.07x |
Composition Percentage:
The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
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DEMOGRAPHICS
The Advance audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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