Explore the Advance Audience
Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 563.9 thousand unique devices whose actions qualify for the Advance audience.
INTERESTS
The Advance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.57x |
| Tracfone Customers | 0.02% | 2.71x |
| South Atlantic Voters | 4.48% | 1.50x |
| Florida County and Local Fair Visitors | 5.22% | 1.48x |
| Smokie Mountain Trip Planner | 5.19% | 1.48x |
| Hard Rock Hotel & Casino Trip Planners | 3.85% | 1.43x |
| South Atlantic State Fair Visitors | 4.04% | 1.43x |
| South Carolina Gamecocks Fans | 2.70% | 1.39x |
| Readers of Puerto Rican Content | 2.85% | 1.38x |
| Sprint Customers | 0.03% | 1.38x |
Composition Percentage:
The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
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APPAREL RETAILERS
The Advance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance audience is Belk.
| Location | Composition | Index |
| Belk | 1.47% | 4.71x |
| Charlotte Russe | 0.26% | 3.72x |
| Talbots | 1.63% | 3.33x |
| Abercrombie & Fitch | 0.14% | 3.30x |
| LL Bean | 0.24% | 3.30x |
| Mens Wearhouse | 3.31% | 3.19x |
| Aeropostale | 2.73% | 3.16x |
| Brooks Brothers | 0.80% | 3.15x |
| Lane Bryant | 2.37% | 3.12x |
| Gymboree | 2.07% | 3.12x |
Composition Percentage:
The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance audience is Custom Printing.
| Content Affinity | Composition | Index |
| Custom Printing | 0.11% | 4.05x |
| Science Education & Academia | 0.07% | 3.89x |
| Canadian Lifestyle | 0.07% | 3.87x |
| Crossfit & Obstacle Race Enthusiasts | 0.07% | 3.68x |
| Canada Tourism Research Cluster | 0.07% | 3.21x |
| Robotics | 0.03% | 3.09x |
| Pharmacy | 0.15% | 3.08x |
| Canada Culture and Tourism | 0.07% | 3.02x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.15% | 2.96x |
| Arthritis & Bones | 0.07% | 2.86x |
Composition Percentage:
The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
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DEMOGRAPHICS
The Advance audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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