Explore the Advance Audience
Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Advance audience.
INTERESTS
The Advance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 2.37% | 1.52x |
| Smoky Mountains Trip Planners | 1.68% | 1.51x |
| Florida Atlantic Coast Trip Planners | 2.18% | 1.51x |
| South Atlantic Voters | 1.55% | 1.48x |
| Florida Gulf Coast Travel Researchers | 1.95% | 1.46x |
| Georgia Trip Planners | 1.97% | 1.38x |
| Myrtle Beach Trip Planners | 1.45% | 1.37x |
| Cabin Rental Researchers | 1.75% | 1.36x |
| Orlando Trip Planners | 2.15% | 1.36x |
| Palm Beach Trip Planners | 1.74% | 1.33x |
Composition Percentage:
The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
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APPAREL RETAILERS
The Advance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance audience is Belk.
| Location | Composition | Index |
| Belk | 1.85% | 7.96x |
| Express Outlets | 0.50% | 5.00x |
| Aeropostale | 2.19% | 4.89x |
| Dressbarn | 3.19% | 4.74x |
| Charlotte Russe | 1.54% | 4.72x |
| Brooks Brothers | 2.55% | 4.70x |
| Carhartt | 10.03% | 4.69x |
| Jos A. Bank Clothiers | 3.22% | 4.58x |
| Gymboree | 1.95% | 4.56x |
| American Eagle Outfitters | 3.65% | 4.53x |
Composition Percentage:
The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.97x |
| Survey Websites | 0.01% | 2.76x |
| Flags & Trump | 0.01% | 2.26x |
| Content Streamers & Downloaders | 0.01% | 2.03x |
| Active Lifestyle Enthusiasts | 0.01% | 2.01x |
| Central & South American News | 0.18% | 1.97x |
| Mid-Atlantic Beaches | 0.02% | 1.97x |
| West Virginia News | 0.46% | 1.93x |
| Upstate New York State Athletics | 0.02% | 1.87x |
| General Interest | 0.02% | 1.85x |
Composition Percentage:
The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
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DEMOGRAPHICS
The Advance audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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