Explore the Advance Audience
Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Advance audience.
INTERESTS
The Advance audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.
| Interest | Composition | Index |
| U.S. Cellular Customers | 0.01% | 3.57x |
| Tracfone Customers | 0.02% | 2.71x |
| Smokie Mountain Trip Planner | 5.77% | 1.56x |
| South Atlantic State Fair Visitors | 3.45% | 1.56x |
| Smoky Mountains Trip Planners | 2.83% | 1.54x |
| North Carolina Travel Researchers | 3.86% | 1.52x |
| Wireless Headphone Researchers | 0.04% | 1.51x |
| Cabin Rental Researchers | 5.22% | 1.46x |
| Myrtle Beach Trip Planners | 2.96% | 1.45x |
| Florida Trip Planners | 2.34% | 1.42x |
Composition Percentage:
The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
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APPAREL RETAILERS
The Advance audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance audience is Belk.
| Location | Composition | Index |
| Belk | 2.99% | 2.90x |
| Talbots | 3.03% | 1.95x |
| Carhartt | 36.13% | 1.83x |
| Lane Bryant | 4.95% | 1.81x |
| Jos A. Bank Clothiers | 3.92% | 1.80x |
| Dressbarn | 3.96% | 1.79x |
| Maurices | 8.10% | 1.78x |
| American Eagle Outfitters | 4.71% | 1.77x |
| Mens Wearhouse | 7.24% | 1.77x |
| Aeropostale | 5.08% | 1.77x |
Composition Percentage:
The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance audience is Fire Fighting.
| Content Affinity | Composition | Index |
| Fire Fighting | 0.02% | 4.29x |
| Arthritis & Bones | 0.01% | 3.43x |
| Pet Supplies | 0.02% | 3.31x |
| Lawns & Pest Control | 0.02% | 2.72x |
| Mail Order Food | 0.02% | 2.60x |
| Healthcare Jobs | 0.01% | 2.57x |
| Philanthropy - Nonprofits | 0.02% | 2.56x |
| Dental Health | 0.01% | 2.40x |
| Humor & Entertainment | 0.02% | 2.31x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.01% | 2.26x |
Composition Percentage:
The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
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DEMOGRAPHICS
The Advance audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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