Dstillery Audiences

ADVANCE

Audience Size: 1.9 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.57x
Tracfone Customers 0.02% 2.71x
True Crime Podcast Listeners 0.02% 1.82x
South Atlantic Voters 4.49% 1.60x
North Carolina Travel Researchers 4.24% 1.58x
Smoky Mountains Trip Planners 4.15% 1.55x
Florida Trip Planners 4.69% 1.53x
Florida Atlantic Coast Trip Planners 4.67% 1.53x
Ohio County and Local Fair Visitors 4.86% 1.52x
South Atlantic State Fair Visitors 4.37% 1.51x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.21% 6.04x
Maurices 1.15% 4.59x
Carhartt 24.12% 3.94x
Lane Bryant 2.46% 3.78x
Express Outlets 0.46% 3.75x
Talbots 1.87% 3.72x
Dressbarn 1.97% 3.65x
Aeropostale 3.05% 3.65x
Jos A. Bank Clothiers 2.26% 3.56x
Charlotte Russe 0.27% 3.53x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Audio Clips & Sound Effects.

Content Affinity Composition Index
Audio Clips & Sound Effects 0.04% 2.79x
Law School Research Cluster 0.02% 2.76x
Vancouver British Columbia Research Cluster 0.03% 2.65x
Scuba Diving 0.02% 2.63x
Beach & Intimate Wear 0.05% 2.41x
Local & Travel England - Northern England 0.03% 2.39x
Right Wing Blogs - Political Activism 0.03% 2.34x
Cigars 0.03% 2.24x
Mid-Atlantic Beaches 0.03% 2.18x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.01% 2.17x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male