Dstillery Audiences

ADVANCE

Audience Size: 1.2 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.57x
Tracfone Customers 0.02% 2.71x
Smokie Mountain Trip Planner 5.14% 1.46x
Myrtle Beach Trip Planners 3.46% 1.45x
Smoky Mountains Trip Planners 3.90% 1.44x
South Atlantic State Fair Visitors 3.76% 1.42x
North Carolina Travel Researchers 4.03% 1.40x
Sprint Customers 0.03% 1.38x
Cabin Rental Researchers 5.00% 1.36x
North Carolina Football Fans 3.82% 1.36x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 0.74% 3.44x
Carhartt 15.59% 2.23x
Talbots 0.82% 2.19x
Mens Wearhouse 1.74% 2.14x
Charlotte Russe 0.11% 2.13x
Lane Bryant 1.17% 2.13x
LL Bean 0.11% 2.13x
Aeropostale 1.23% 2.06x
Express Outlets 0.22% 2.05x
Journeys 2.05% 2.04x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Corporate Employment Pages.

Content Affinity Composition Index
Corporate Employment Pages 0.07% 3.76x
Disease Cluster 0.02% 3.43x
Free Online Game Players 0.05% 3.27x
Party Suppliers 0.04% 3.16x
European Museums, Restaurants & Events 0.02% 3.11x
Assorted Topics (Power Trains, Drones, Web Design) 0.06% 3.05x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.03% 3.05x
Engineering 0.04% 2.97x
Arthritis & Bones 0.07% 2.86x
Eye Health & Vision 0.03% 2.82x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female