Dstillery Audiences

ADVANCE

Audience Size: 3.9 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 2.91% 1.43x
Myrtle Beach Trip Planners 2.28% 1.42x
Smoky Mountains Trip Planners 2.60% 1.42x
Cabin Rental Researchers 2.62% 1.38x
Water Park Visitors 2.78% 1.37x
South Atlantic Voters 2.43% 1.34x
Tractor Shoppers 2.30% 1.33x
Nascar Fans 2.35% 1.33x
Alabama Trip Planners 2.49% 1.29x
Orlando Trip Planners 3.08% 1.29x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.58% 6.55x
Express Outlets 0.71% 4.55x
Carhartt 6.88% 4.14x
Dressbarn 3.43% 4.02x
Charlotte Russe 2.17% 3.98x
Jos A. Bank Clothiers 4.06% 3.95x
Aeropostale 2.46% 3.93x
Mens Wearhouse 6.87% 3.86x
Hollister 2.18% 3.85x
Buckle 2.71% 3.84x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.01% 6.48x
Quinceanera Planning 0.02% 4.40x
ISPs & Local Services 0.01% 3.10x
Rural Living 0.02% 2.74x
General Interest 0.04% 2.55x
Texas Off-Roading 0.02% 2.43x
Active Lifestyle Enthusiasts 0.03% 2.39x
Men's Fashion Shopping 0.04% 2.29x
Survey Websites 0.01% 2.06x
West Virginia News 0.99% 2.02x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female