Dstillery Audiences

ADVANCE

Audience Size: 14.3 Thousand Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 14.3 thousand unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 1.88% 1.63x
Tampa and St Petersburg Trip Planners 1.20% 1.50x
Orlando Trip Planners 2.12% 1.48x
Florida Atlantic Coast Trip Planners 1.95% 1.48x
Georgia Trip Planners 1.94% 1.46x
South Carolina Gamecocks Fans 1.12% 1.45x
Florida Gulf Coast Travel Researchers 1.75% 1.44x
Florida State Seminoles Fans 1.34% 1.38x
Readers of Caribbean Content 2.04% 1.37x
Readers of Cuban Content 1.54% 1.37x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Carhartt.

Location Composition Index
Carhartt 1.78% 16.67x
Michael Kors 0.54% 4.49x
Club Monaco 0.37% 3.54x
Brooks Brothers 1.51% 3.26x
Gymboree 0.83% 2.75x
J. Crew 1.05% 2.47x
Banana Republic 1.25% 2.44x
REI 1.01% 2.16x
The North Face 0.55% 2.14x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 0.47% 2.01x
Nepal News 0.02% 1.95x
Savannah Georgia News 0.34% 1.94x
Florida Local News Cluster 2.22% 1.91x
Content Streamers & Downloaders 0.02% 1.84x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.80x
Florida Jacksonville & Orlando Cluster 2.15% 1.78x
South Carolina News 1.20% 1.77x
South Florida Cluster 2.04% 1.73x
Consumer Rewards 0.08% 1.67x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999