Dstillery Audiences

ADVANCE

Audience Size: 912.6 Thousand Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 912.6 thousand unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.57x
Tracfone Customers 0.02% 2.71x
Florida Atlantic Coast Trip Planners 4.08% 1.54x
Asheville Trip Planners 3.10% 1.52x
Smoky Mountains Trip Planners 3.34% 1.51x
South Atlantic State Fair Visitors 3.58% 1.49x
Smokie Mountain Trip Planner 4.61% 1.48x
Florida County and Local Fair Visitors 5.12% 1.45x
North Carolina Football Fans 3.39% 1.43x
Florida Gulf Coast Travel Researchers 3.89% 1.41x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.46% 5.09x
Talbots 1.83% 3.45x
Mens Wearhouse 3.75% 3.37x
Express Outlets 0.49% 3.37x
Aeropostale 2.75% 3.35x
Jos A. Bank Clothiers 1.94% 3.31x
Brooks Brothers 0.87% 3.29x
Lane Bryant 2.60% 3.27x
Gymboree 2.18% 3.25x
Charlotte Russe 0.23% 3.22x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.03% 3.62x
Canadian Auto 0.11% 3.39x
Beauty & Cosmetics 0.08% 3.36x
Reproductive Health 0.03% 3.18x
Robotics 0.03% 3.09x
Construction Apparel 0.03% 2.75x
Low Budget Shoppers 0.12% 2.72x
Medical Supplies 0.06% 2.72x
European Museums, Restaurants & Events 0.03% 2.63x
Canadian Lifestyle 0.03% 2.57x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female