Dstillery Audiences

ADVANCE

Audience Size: 4.2 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 2.37% 1.52x
Smoky Mountains Trip Planners 1.68% 1.51x
Florida Atlantic Coast Trip Planners 2.18% 1.51x
South Atlantic Voters 1.55% 1.48x
Florida Gulf Coast Travel Researchers 1.95% 1.46x
Georgia Trip Planners 1.97% 1.38x
Myrtle Beach Trip Planners 1.45% 1.37x
Cabin Rental Researchers 1.75% 1.36x
Orlando Trip Planners 2.15% 1.36x
Palm Beach Trip Planners 1.74% 1.33x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.85% 7.96x
Express Outlets 0.50% 5.00x
Aeropostale 2.19% 4.89x
Dressbarn 3.19% 4.74x
Charlotte Russe 1.54% 4.72x
Brooks Brothers 2.55% 4.70x
Carhartt 10.03% 4.69x
Jos A. Bank Clothiers 3.22% 4.58x
Gymboree 1.95% 4.56x
American Eagle Outfitters 3.65% 4.53x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.97x
Survey Websites 0.01% 2.76x
Flags & Trump 0.01% 2.26x
Content Streamers & Downloaders 0.01% 2.03x
Active Lifestyle Enthusiasts 0.01% 2.01x
Central & South American News 0.18% 1.97x
Mid-Atlantic Beaches 0.02% 1.97x
West Virginia News 0.46% 1.93x
Upstate New York State Athletics 0.02% 1.87x
General Interest 0.02% 1.85x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female