Dstillery Audiences

ADVANCE

Audience Size: 4.4 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 2.56% 1.53x
Smoky Mountains Trip Planners 2.69% 1.51x
Florida Atlantic Coast Trip Planners 3.60% 1.49x
Cabin Rental Researchers 2.60% 1.46x
Myrtle Beach Trip Planners 2.39% 1.45x
North Carolina Travel Researchers 3.10% 1.44x
Florida Gulf Coast Travel Researchers 3.23% 1.43x
Orlando Trip Planners 3.27% 1.39x
Southeastern Voters 1.94% 1.34x
Hard Rock Hotel & Casino Trip Planners 2.47% 1.34x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.34% 6.20x
Express Outlets 0.73% 4.48x
Carhartt 2.71% 4.19x
Charlotte Russe 2.53% 3.97x
Dressbarn 3.18% 3.94x
Jos A. Bank Clothiers 3.49% 3.91x
Buckle 3.24% 3.89x
Aeropostale 2.87% 3.81x
Hollister 2.40% 3.81x
Mens Wearhouse 6.10% 3.79x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 0.87% 2.07x
Survey Websites 0.01% 2.02x
Texas Off-Roading 0.02% 2.01x
North Carolina 1.63% 1.83x
Consumer Rewards 0.05% 1.81x
Central & Northwest Ohio Cluster 1.60% 1.70x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.69x
Motorsports 0.16% 1.68x
North Carolina Education 1.03% 1.67x
Mid-Atlantic Beaches 0.03% 1.66x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female