Dstillery Audiences

ADVANCE

Audience Size: 2.8 Million Devices

Explore the Advance Audience

Below you'll find more information about the Advance audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Advance audience.

Dstillery Crafted Audiences

INTERESTS

The Advance audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance audience is U.S. Cellular Customers.

Interest Composition Index
U.S. Cellular Customers 0.01% 3.57x
Tracfone Customers 0.02% 2.71x
Cabin Rental Researchers 4.89% 1.85x
True Crime Podcast Listeners 0.02% 1.82x
North Carolina Travel Researchers 3.97% 1.80x
Smoky Mountains Trip Planners 3.64% 1.74x
Smokie Mountain Trip Planner 4.66% 1.72x
South Atlantic Voters 3.98% 1.70x
North Carolina Football Fans 3.72% 1.67x
Florida Gulf Coast Travel Researchers 4.11% 1.64x
Composition Percentage: The overlap percentage between the Advance audience and the Interest attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance audience is Belk.

Location Composition Index
Belk 1.65% 6.33x
Express Outlets 0.77% 4.20x
Charlotte Russe 1.22% 4.19x
Maurices 0.17% 4.13x
Aeropostale 4.92% 4.11x
Talbots 2.67% 4.08x
Lane Bryant 3.50% 4.07x
Dressbarn 2.95% 4.05x
Carhartt 21.60% 4.02x
Gymboree 3.73% 3.94x
Composition Percentage: The overlap percentage between the Advance audience and the Location attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.04% 7.03x
Computer Printers 0.03% 2.89x
Tattoos & Costumes 0.03% 2.84x
Holistic Medicine 0.05% 2.72x
Online Learning 0.01% 2.68x
Bulgaria Cluster 0.02% 2.66x
Scotland Travel 0.02% 2.60x
Homeschooling 0.05% 2.49x
Local & Travel England - Northern England 0.02% 2.25x
North Carolina Education 1.82% 2.25x
Composition Percentage: The overlap percentage between the Advance audience and the Content Affinity attribute.
Index: A comparison of the Advance audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female