Explore the Advance America Audience
Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Advance America audience.
INTERESTS
The Advance America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance America audience is Automotive Auctions Enthusiasts.
| Interest | Composition | Index |
| Automotive Auctions Enthusiasts | 1.93% | 1.54x |
| Cabin Rental Researchers | 1.89% | 1.47x |
| South Atlantic Voters | 1.61% | 1.46x |
| Florida Gulf Coast Travel Researchers | 1.90% | 1.41x |
| Speedway Event Enthusiasts | 1.64% | 1.40x |
| Black Friday Deal Shoppers | 1.56% | 1.38x |
| Alabama Trip Planners | 4.15% | 1.38x |
| Country Music Festivals Enthusiasts | 1.96% | 1.36x |
| Houston Trip Planners | 1.99% | 1.34x |
| Florida Atlantic Coast Trip Planners | 1.83% | 1.26x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
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APPAREL RETAILERS
The Advance America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance America audience is Belk.
| Location | Composition | Index |
| Belk | 1.64% | 7.19x |
| Express Outlets | 0.55% | 5.90x |
| Aeropostale | 2.49% | 5.67x |
| Carhartt | 11.61% | 5.39x |
| Charlotte Russe | 1.68% | 5.37x |
| Hollister | 1.97% | 4.97x |
| Journeys | 2.79% | 4.93x |
| Dressbarn | 3.19% | 4.92x |
| Lane Bryant | 3.77% | 4.90x |
| Gymboree | 2.02% | 4.86x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance America audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 1.81% | 2.59x |
| Kansas City News | 1.93% | 2.22x |
| Michigan Cluster | 2.25% | 1.90x |
| Alabama News | 2.08% | 1.84x |
| Texas Media | 1.71% | 1.57x |
| New Orleans Cluster | 1.68% | 1.48x |
| Florida Jacksonville & Orlando Cluster | 1.97% | 1.46x |
| South Florida Cluster | 1.85% | 1.30x |
| Florida Local News Cluster | 1.99% | 1.24x |
| Chain Restaurants | 1.95% | 1.20x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
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DEMOGRAPHICS
The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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