Dstillery Audiences

ADVANCE AMERICA

Audience Size: 1.6 Million Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.36x
Florida County and Local Fair Visitors 6.15% 2.02x
Michigan County and Local Fair Visitors 4.89% 1.98x
Shelf-Stable Food Content Readers 0.05% 1.89x
Alabama Trip Planners 5.76% 1.86x
Florida Gulf Coast Travel Researchers 4.58% 1.84x
Florida Gators Fans 4.14% 1.81x
Kansas City Trip Planners 4.24% 1.81x
South State Fair Visitors 4.68% 1.79x
Florida Atlantic Coast Trip Planners 4.36% 1.78x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Maurices.

Location Composition Index
Maurices 0.29% 6.94x
Belk 1.59% 6.08x
Carhartt 25.89% 4.82x
Buckle 5.16% 4.73x
Lane Bryant 3.98% 4.63x
Charlotte Russe 1.32% 4.56x
Express Outlets 0.78% 4.24x
Aeropostale 4.99% 4.17x
Journeys 7.37% 4.07x
Gymboree 3.85% 4.06x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Tattoos & Costumes.

Content Affinity Composition Index
Tattoos & Costumes 0.07% 7.12x
Discount Books 0.07% 4.58x
Professional Audio Visual 0.05% 3.47x
Holistic Medicine 0.05% 3.06x
Concert Posters 0.05% 3.06x
Right Wing Blogs - Political Activism 0.05% 2.93x
Chat Rooms 0.03% 2.77x
Senior Care 0.05% 2.69x
Telescopes 0.10% 2.68x
Beach & Intimate Wear 0.05% 2.65x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female