Dstillery Audiences

ADVANCE AMERICA

Audience Size: 2.2 Million Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Automotive Auctions Enthusiasts.

Interest Composition Index
Automotive Auctions Enthusiasts 1.93% 1.54x
Cabin Rental Researchers 1.89% 1.47x
South Atlantic Voters 1.61% 1.46x
Florida Gulf Coast Travel Researchers 1.90% 1.41x
Speedway Event Enthusiasts 1.64% 1.40x
Black Friday Deal Shoppers 1.56% 1.38x
Alabama Trip Planners 4.15% 1.38x
Country Music Festivals Enthusiasts 1.96% 1.36x
Houston Trip Planners 1.99% 1.34x
Florida Atlantic Coast Trip Planners 1.83% 1.26x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Belk.

Location Composition Index
Belk 1.64% 7.19x
Express Outlets 0.55% 5.90x
Aeropostale 2.49% 5.67x
Carhartt 11.61% 5.39x
Charlotte Russe 1.68% 5.37x
Hollister 1.97% 4.97x
Journeys 2.79% 4.93x
Dressbarn 3.19% 4.92x
Lane Bryant 3.77% 4.90x
Gymboree 2.02% 4.86x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Detroit News.

Content Affinity Composition Index
Detroit News 1.81% 2.59x
Kansas City News 1.93% 2.22x
Michigan Cluster 2.25% 1.90x
Alabama News 2.08% 1.84x
Texas Media 1.71% 1.57x
New Orleans Cluster 1.68% 1.48x
Florida Jacksonville & Orlando Cluster 1.97% 1.46x
South Florida Cluster 1.85% 1.30x
Florida Local News Cluster 1.99% 1.24x
Chain Restaurants 1.95% 1.20x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female