Dstillery Audiences

ADVANCE AMERICA

Audience Size: 595.2 Thousand Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 595.2 thousand unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 5.07% 1.82x
South State Fair Visitors 5.25% 1.80x
Kansas City Trip Planners 4.60% 1.76x
South Atlantic Voters 4.60% 1.71x
Florida County and Local Fair Visitors 6.10% 1.70x
Michigan County and Local Fair Visitors 4.82% 1.66x
Southeastern Voters 4.20% 1.65x
Ohio County and Local Fair Visitors 4.57% 1.65x
SEC Fans 3.62% 1.61x
Florida Trip Planners 3.60% 1.60x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 6.70x
Belk 1.34% 4.66x
Maurices 6.11% 4.27x
Buckle 3.36% 3.78x
Carhartt 34.66% 3.59x
Aeropostale 2.91% 3.54x
Lane Bryant 2.74% 3.45x
Express Outlets 0.49% 3.36x
Journeys 4.43% 3.31x
Victoria's Secret 4.41% 3.27x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.06% 4.16x
Construction Apparel 0.06% 3.99x
Film Production 0.05% 3.32x
Amateur Radios 0.10% 3.26x
Vaping 0.05% 3.06x
Cub & Girl Scouts 0.04% 2.71x
Custom Gifts 0.05% 2.68x
Community Planning & Transportation 0.05% 2.58x
Writing Resources 0.04% 2.57x
Trucks 0.10% 2.54x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male