Dstillery Audiences

ADVANCE AMERICA

Audience Size: 662.7 Thousand Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 662.7 thousand unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 6.42% 1.82x
Michigan County and Local Fair Visitors 4.89% 1.56x
Louisiana Trip Planners 4.37% 1.56x
Midwestern Voters 3.99% 1.52x
South State Fair Visitors 5.72% 1.52x
Florida Gulf Coast Travel Researchers 5.24% 1.52x
Painting Hobbyist 4.57% 1.49x
Southeastern Voters 4.47% 1.48x
Hurricane Safety Researchers 3.64% 1.46x
Cowboy Boots Shoppers 4.41% 1.45x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 4.06x
Belk 0.72% 4.05x
Maurices 3.39% 3.96x
Charlotte Russe 0.16% 3.78x
Carhartt 20.43% 3.48x
Express Outlets 0.28% 3.32x
Buckle 1.89% 3.29x
Lane Bryant 1.39% 3.12x
Journeys 2.50% 2.99x
Lorna Jane 0.07% 2.94x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Senior Care.

Content Affinity Composition Index
Senior Care 0.06% 4.16x
Numerology & Astrology 0.13% 3.21x
Vaping 0.05% 3.06x
Humor & Entertainment 0.06% 2.94x
Healthcare - Doctors & Diagnosis 0.12% 2.87x
Medical Journals 0.12% 2.81x
African-American Hair 0.06% 2.69x
Women Shoppers 0.13% 2.68x
Pac 12 Sports 0.11% 2.64x
French News & Gossip Cluster 0.06% 2.59x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female