Dstillery Audiences

ADVANCE AMERICA

Audience Size: 1.9 Million Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 4.48% 1.81x
Alabama Trip Planners 4.77% 1.81x
South Atlantic Voters 3.90% 1.79x
South State Fair Visitors 4.28% 1.79x
Smokie Mountain Trip Planner 4.37% 1.75x
Florida Gulf Coast Travel Researchers 3.75% 1.73x
Southeastern Voters 3.50% 1.71x
Florida Trip Planners 3.41% 1.69x
Midwestern Voters 3.26% 1.67x
Ohio County and Local Fair Visitors 3.70% 1.65x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Belk.

Location Composition Index
Belk 1.65% 5.81x
Carhartt 20.96% 4.70x
Buckle 5.46% 4.55x
Charlotte Russe 2.33% 4.41x
Lane Bryant 4.23% 4.39x
Express Outlets 0.89% 4.22x
Aeropostale 5.42% 4.01x
Journeys 7.33% 3.97x
Gymboree 4.29% 3.90x
Hollister 3.85% 3.80x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 2.59x
Mid-Atlantic Beaches 0.03% 2.42x
Natural & Healthy Living Researchers 0.11% 2.32x
Detroit News 2.36% 2.23x
Mississippi News 1.26% 2.11x
Homeschooling 0.04% 2.04x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.04% 1.98x
Alabama News 5.37% 1.96x
Low Budget Shoppers 0.09% 1.93x
Internet Radio 0.17% 1.89x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female