Dstillery Audiences

ADVANCE AMERICA

Audience Size: 2.2 Million Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 2.09% 1.72x
Alabama Trip Planners 2.79% 1.62x
Cabin Rental Researchers 2.24% 1.58x
Southeastern Voters 1.85% 1.57x
South Atlantic Voters 2.01% 1.46x
Florida Gulf Coast Travel Researchers 2.38% 1.45x
Tennessee Volunteers Fans 1.60% 1.44x
SEC Fans 1.66% 1.44x
Smoky Mountains Trip Planners 1.98% 1.41x
Detroit Trip Planners 1.83% 1.39x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Belk.

Location Composition Index
Belk 1.36% 6.11x
Carhartt 6.81% 5.04x
Express Outlets 0.67% 4.86x
Buckle 3.16% 4.79x
Charlotte Russe 2.33% 4.59x
Lane Bryant 3.78% 4.39x
Aeropostale 2.47% 4.23x
Hollister 2.16% 4.19x
Journeys 3.34% 4.16x
Gymboree 2.26% 4.12x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 10.99x
Handyman Tools 0.01% 8.27x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 5.06x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.50x
Parenting & Nutrition 0.02% 4.36x
Quinceanera Planning 0.01% 3.55x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 2.94x
Online Learning 0.04% 2.76x
Detroit News 2.29% 2.42x
Survey Websites 0.01% 2.33x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female