Dstillery Audiences

ADVANCE AMERICA

Audience Size: 281.9 Thousand Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 281.9 thousand unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Jam Band Festival Fans.

Interest Composition Index
Jam Band Festival Fans 4.04% 2.02x
Southeastern Voters 6.10% 1.93x
Alabama Trip Planners 7.54% 1.83x
Florida County and Local Fair Visitors 4.77% 1.64x
Smoky Mountains Trip Planners 2.74% 1.54x
New Orleans Trip Planners 1.67% 1.51x
Divorcees 0.77% 1.50x
Misc-Deal Seekers or Coupon Shoppers 1.07% 1.49x
Louisiana Activities Researchers 0.93% 1.49x
New Orleans Activities Researchers 1.13% 1.45x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Belk.

Location Composition Index
Belk 0.67% 6.36x
Lane Bryant 1.31% 5.04x
Charlotte Russe 0.53% 4.66x
Buckle 2.05% 4.65x
Aeropostale 1.92% 4.38x
Carhartt 4.23% 4.34x
Maurices 2.71% 4.23x
Hollister 1.05% 4.07x
Journeys 2.75% 4.04x
Mens Wearhouse 1.64% 3.98x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Numerology & Astrology.

Content Affinity Composition Index
Numerology & Astrology 0.05% 5.92x
Writing Resources 0.04% 4.49x
Calendar & Holidays 0.17% 4.23x
Senior Care 0.06% 4.16x
Mississippi News 1.43% 4.07x
Internet Radio 0.04% 3.29x
English as a Second Language 0.02% 3.26x
Appliances & Reviews 0.23% 3.06x
Low Budget Shoppers 0.07% 2.99x
Alabama News 5.30% 2.92x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female