Dstillery Audiences

ADVANCE AMERICA

Audience Size: 937.6 Thousand Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 937.6 thousand unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 4.36% 1.84x
Florida Gulf Coast Travel Researchers 4.93% 1.83x
Alabama Trip Planners 5.50% 1.77x
Jam Band Festival Fans 3.16% 1.77x
Smoky Mountains Trip Planners 2.81% 1.65x
Cabin Rental Researchers 5.42% 1.63x
Louisiana Trip Planners 3.40% 1.62x
Misc-Deal Seekers or Coupon Shoppers 2.24% 1.58x
Louisiana Activities Researchers 1.41% 1.57x
Black Friday Deal Shoppers 3.18% 1.56x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 4.57x
Belk 1.95% 4.23x
Maurices 8.28% 3.71x
Charlotte Russe 0.37% 3.38x
Carhartt 34.07% 3.37x
Express Outlets 0.68% 3.35x
Buckle 5.02% 3.27x
Lane Bryant 4.01% 3.22x
Mens Wearhouse 5.89% 3.09x
Aeropostale 4.03% 3.09x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor).

Content Affinity Composition Index
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.03% 4.93x
Writing Resources 0.04% 4.49x
Senior Care 0.06% 4.16x
Canada Business Cluster 0.05% 3.46x
Low Budget Shoppers 0.08% 3.42x
English as a Second Language 0.02% 3.26x
Mississippi News 1.51% 3.02x
Comedy Content 0.04% 2.83x
Grilling 0.06% 2.77x
Nutrition & Diabetic Living 0.02% 2.71x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female