Dstillery Audiences

ADVANCE AMERICA

Audience Size: 2.3 Million Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 4.35% 1.67x
Cabin Rental Researchers 4.23% 1.63x
Alabama Trip Planners 4.01% 1.52x
South Atlantic Voters 3.51% 1.51x
Ohio County and Local Fair Visitors 3.72% 1.46x
Florida Gulf Coast Travel Researchers 3.63% 1.36x
Southeastern Voters 2.86% 1.35x
Midwestern Voters 2.99% 1.35x
Automotive Auctions Enthusiasts 3.29% 1.33x
Muscle Car Shoppers 3.14% 1.33x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Belk.

Location Composition Index
Belk 1.23% 5.26x
Buckle 4.93% 4.40x
Charlotte Russe 3.52% 4.15x
Lane Bryant 3.78% 4.08x
Express Outlets 0.79% 4.00x
Aeropostale 4.04% 3.91x
Journeys 4.05% 3.90x
Gymboree 3.36% 3.73x
Hollister 2.99% 3.69x
Zumiez 4.64% 3.53x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 3.33x
Texas Off-Roading 0.02% 2.90x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.62x
Central California Cluster 0.90% 2.24x
Consumer Rewards 0.04% 2.17x
Detroit News 2.16% 2.03x
Professional Audio Visual 0.06% 1.99x
Survival Guides 0.02% 1.97x
Los Angeles Cluster 0.04% 1.94x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.05% 1.83x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female