Explore the Advance America Audience
Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 333.5 thousand unique devices whose actions qualify for the Advance America audience.
INTERESTS
The Advance America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance America audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.34% | 2.77x |
| Florida County and Local Fair Visitors | 6.08% | 1.81x |
| Alabama Trip Planners | 5.80% | 1.65x |
| Ohio County and Local Fair Visitors | 5.06% | 1.60x |
| Cabin Rental Researchers | 5.34% | 1.58x |
| Texas Trip Planners | 4.49% | 1.57x |
| Florida Gators Fans | 4.32% | 1.55x |
| South State Fair Visitors | 5.17% | 1.55x |
| Palm Beach Trip Planners | 3.30% | 1.48x |
| Smokie Mountain Trip Planner | 5.17% | 1.47x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
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APPAREL RETAILERS
The Advance America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance America audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 4.10x |
| Belk | 1.28% | 4.06x |
| Maurices | 5.52% | 3.91x |
| Charlotte Russe | 0.26% | 3.64x |
| Buckle | 3.43% | 3.54x |
| Carhartt | 31.76% | 3.36x |
| Aeropostale | 2.89% | 3.34x |
| Abercrombie & Fitch | 0.14% | 3.26x |
| Lane Bryant | 2.41% | 3.15x |
| Journeys | 4.36% | 3.04x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance America audience is Humor & Entertainment.
| Content Affinity | Composition | Index |
| Humor & Entertainment | 0.17% | 4.50x |
| Senior Care | 0.06% | 4.16x |
| Construction Apparel | 0.06% | 3.99x |
| Moving & Storage | 0.10% | 3.65x |
| College Sports | 0.11% | 3.43x |
| Free Online Game Players | 0.08% | 3.34x |
| Amateur Radios | 0.10% | 3.26x |
| Vaping | 0.05% | 3.06x |
| Online Mini Game Players | 0.08% | 2.99x |
| Parenting & Children's Activities | 0.12% | 2.88x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
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DEMOGRAPHICS
The Advance America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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