Explore the Advance America Audience
Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Advance America audience.
INTERESTS
The Advance America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance America audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 0.08% | 3.15x |
| True Crime Podcast Listeners | 0.03% | 2.36x |
| Small Business COVID-19 Relief Researchers | 0.02% | 1.93x |
| Hulu Users | 0.02% | 1.92x |
| Florida County and Local Fair Visitors | 6.76% | 1.86x |
| Michigan County and Local Fair Visitors | 5.89% | 1.80x |
| South State Fair Visitors | 5.49% | 1.79x |
| Ohio County and Local Fair Visitors | 5.51% | 1.73x |
| Florida Gulf Coast Travel Researchers | 5.00% | 1.68x |
| Midwestern Voters | 4.30% | 1.60x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
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APPAREL RETAILERS
The Advance America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance America audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.70% | 6.80x |
| Belk | 1.09% | 5.45x |
| Carhartt | 28.86% | 4.72x |
| Lane Bryant | 2.81% | 4.32x |
| Buckle | 3.33% | 4.20x |
| Charlotte Russe | 0.29% | 3.82x |
| Aeropostale | 3.16% | 3.77x |
| Gymboree | 2.40% | 3.71x |
| Journeys | 4.99% | 3.66x |
| Express Outlets | 0.44% | 3.59x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance America audience is Cigars.
| Content Affinity | Composition | Index |
| Cigars | 0.03% | 3.29x |
| Canadian Healthcare | 0.11% | 3.16x |
| Holistic Medicine | 0.04% | 3.05x |
| Canada Travel & Tourism | 0.05% | 2.88x |
| Concert Posters | 0.03% | 2.85x |
| Chat Rooms | 0.03% | 2.77x |
| Memphis News | 0.39% | 2.55x |
| Survival Guides | 0.03% | 2.41x |
| Arts & Crafts | 0.05% | 2.39x |
| Senior Care | 0.03% | 2.34x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
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DEMOGRAPHICS
The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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