Dstillery Audiences

ADVANCE AMERICA

Audience Size: 454.6 Thousand Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 454.6 thousand unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.36x
SEC Fans 4.17% 1.76x
Florida Gulf Coast Travel Researchers 5.05% 1.72x
Florida County and Local Fair Visitors 5.46% 1.71x
Cabin Rental Researchers 5.55% 1.69x
Michigan County and Local Fair Visitors 5.09% 1.68x
Midwestern Voters 4.41% 1.68x
South State Fair Visitors 5.00% 1.66x
South Carolina Gamecocks Fans 3.39% 1.65x
Southeastern Voters 4.13% 1.63x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Belk.

Location Composition Index
Belk 0.81% 4.11x
Maurices 4.89% 3.80x
Aeropostale 1.91% 3.48x
Buckle 2.01% 3.26x
Carhartt 34.16% 3.19x
Journeys 2.89% 3.17x
Ralph Lauren 0.51% 3.12x
Victoria's Secret 2.90% 3.12x
Express Outlets 0.33% 3.05x
Gymboree 1.50% 3.05x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Airsoft & Paintball Equipment.

Content Affinity Composition Index
Airsoft & Paintball Equipment 0.09% 6.74x
Germany Cluster 0.07% 5.53x
Senior Care 0.06% 4.16x
Addiction & Recovery Reference 0.17% 4.03x
Discount Books 0.04% 3.04x
Mysticism 0.04% 3.01x
Arts & Crafts 0.04% 3.01x
Vaping 0.11% 2.91x
Discount Shopping 0.04% 2.81x
Assorted Topics (Car News, Animals, Viral Media) 0.17% 2.46x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male