Explore the Advance America Audience
Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 937.6 thousand unique devices whose actions qualify for the Advance America audience.
INTERESTS
The Advance America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance America audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 4.36% | 1.84x |
| Florida Gulf Coast Travel Researchers | 4.93% | 1.83x |
| Alabama Trip Planners | 5.50% | 1.77x |
| Jam Band Festival Fans | 3.16% | 1.77x |
| Smoky Mountains Trip Planners | 2.81% | 1.65x |
| Cabin Rental Researchers | 5.42% | 1.63x |
| Louisiana Trip Planners | 3.40% | 1.62x |
| Misc-Deal Seekers or Coupon Shoppers | 2.24% | 1.58x |
| Louisiana Activities Researchers | 1.41% | 1.57x |
| Black Friday Deal Shoppers | 3.18% | 1.56x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
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APPAREL RETAILERS
The Advance America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance America audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 4.57x |
| Belk | 1.95% | 4.23x |
| Maurices | 8.28% | 3.71x |
| Charlotte Russe | 0.37% | 3.38x |
| Carhartt | 34.07% | 3.37x |
| Express Outlets | 0.68% | 3.35x |
| Buckle | 5.02% | 3.27x |
| Lane Bryant | 4.01% | 3.22x |
| Mens Wearhouse | 5.89% | 3.09x |
| Aeropostale | 4.03% | 3.09x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance America audience is Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor).
| Content Affinity | Composition | Index |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.03% | 4.93x |
| Writing Resources | 0.04% | 4.49x |
| Senior Care | 0.06% | 4.16x |
| Canada Business Cluster | 0.05% | 3.46x |
| Low Budget Shoppers | 0.08% | 3.42x |
| English as a Second Language | 0.02% | 3.26x |
| Mississippi News | 1.51% | 3.02x |
| Comedy Content | 0.04% | 2.83x |
| Grilling | 0.06% | 2.77x |
| Nutrition & Diabetic Living | 0.02% | 2.71x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
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DEMOGRAPHICS
The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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