Explore the Advance America Audience
Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Advance America audience.
INTERESTS
The Advance America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance America audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 4.46% | 1.69x |
| Michigan County and Local Fair Visitors | 4.89% | 1.68x |
| South Atlantic Voters | 3.79% | 1.63x |
| South State Fair Visitors | 5.71% | 1.62x |
| Toy Blogs Readers | 0.02% | 1.60x |
| Florida Gulf Coast Travel Researchers | 4.75% | 1.56x |
| Cabin Rental Researchers | 5.02% | 1.54x |
| Kansas City Trip Planners | 4.11% | 1.53x |
| Midwestern Voters | 3.05% | 1.48x |
| Clemson Tigers Fans | 3.28% | 1.44x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
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APPAREL RETAILERS
The Advance America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance America audience is Belk.
| Location | Composition | Index |
| Belk | 1.40% | 2.31x |
| Maurices | 7.08% | 2.28x |
| Carhartt | 31.01% | 1.99x |
| Express Outlets | 0.67% | 1.95x |
| Lane Bryant | 3.40% | 1.89x |
| Buckle | 3.88% | 1.87x |
| Aeropostale | 3.36% | 1.87x |
| Journeys | 5.18% | 1.77x |
| Mens Wearhouse | 4.68% | 1.74x |
| Dressbarn | 2.63% | 1.73x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance America audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.03% | 5.30x |
| Writing Resources | 0.04% | 4.49x |
| Senior Care | 0.06% | 4.16x |
| Engineering | 0.03% | 3.75x |
| Science Education & Academia | 0.04% | 3.35x |
| Eye Health & Vision | 0.03% | 3.32x |
| Foreign Language Education | 0.02% | 2.96x |
| Mail Order Food | 0.03% | 2.63x |
| Canada Business Cluster | 0.04% | 2.57x |
| Maps & Navigation | 0.10% | 2.34x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
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DEMOGRAPHICS
The Advance America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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