Dstillery Audiences

ADVANCE AMERICA

Audience Size: 1.8 Million Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Louisiana Trip Planners.

Interest Composition Index
Louisiana Trip Planners 1.83% 1.48x
Cabin Rental Researchers 2.00% 1.48x
South Atlantic Voters 1.89% 1.47x
Alabama Trip Planners 5.00% 1.46x
Florida Gulf Coast Travel Researchers 2.02% 1.44x
Automotive Auctions Enthusiasts 1.96% 1.44x
Houston Trip Planners 2.11% 1.41x
Florida Atlantic Coast Trip Planners 2.09% 1.40x
Disability Insurance Researchers 1.98% 1.38x
Southeastern Voters 1.59% 1.38x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Belk.

Location Composition Index
Belk 1.60% 6.97x
Express Outlets 0.33% 6.60x
Hollister 1.29% 5.62x
Charlotte Russe 1.42% 5.52x
Aeropostale 2.46% 5.52x
Dressbarn 2.71% 4.97x
Lane Bryant 2.89% 4.87x
Journeys 1.88% 4.82x
Carhartt 13.45% 4.66x
Gymboree 1.94% 4.58x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.02% 2.48x
Detroit News 1.72% 2.36x
Rural Living 0.01% 2.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.95x
Romanian News 0.02% 1.94x
Missouri Travel & Outdoors Cluster 0.64% 1.91x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 1.87x
East Texas Cluster 0.27% 1.86x
Alabama News 1.96% 1.84x
Mississippi News 0.49% 1.81x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female