Explore the Advance America Audience
Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 454.6 thousand unique devices whose actions qualify for the Advance America audience.
INTERESTS
The Advance America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance America audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.36x |
| SEC Fans | 4.17% | 1.76x |
| Florida Gulf Coast Travel Researchers | 5.05% | 1.72x |
| Florida County and Local Fair Visitors | 5.46% | 1.71x |
| Cabin Rental Researchers | 5.55% | 1.69x |
| Michigan County and Local Fair Visitors | 5.09% | 1.68x |
| Midwestern Voters | 4.41% | 1.68x |
| South State Fair Visitors | 5.00% | 1.66x |
| South Carolina Gamecocks Fans | 3.39% | 1.65x |
| Southeastern Voters | 4.13% | 1.63x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
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APPAREL RETAILERS
The Advance America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance America audience is Belk.
| Location | Composition | Index |
| Belk | 0.81% | 4.11x |
| Maurices | 4.89% | 3.80x |
| Aeropostale | 1.91% | 3.48x |
| Buckle | 2.01% | 3.26x |
| Carhartt | 34.16% | 3.19x |
| Journeys | 2.89% | 3.17x |
| Ralph Lauren | 0.51% | 3.12x |
| Victoria's Secret | 2.90% | 3.12x |
| Express Outlets | 0.33% | 3.05x |
| Gymboree | 1.50% | 3.05x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance America audience is Airsoft & Paintball Equipment.
| Content Affinity | Composition | Index |
| Airsoft & Paintball Equipment | 0.09% | 6.74x |
| Germany Cluster | 0.07% | 5.53x |
| Senior Care | 0.06% | 4.16x |
| Addiction & Recovery Reference | 0.17% | 4.03x |
| Discount Books | 0.04% | 3.04x |
| Mysticism | 0.04% | 3.01x |
| Arts & Crafts | 0.04% | 3.01x |
| Vaping | 0.11% | 2.91x |
| Discount Shopping | 0.04% | 2.81x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.17% | 2.46x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
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DEMOGRAPHICS
The Advance America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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