Dstillery Audiences

ADVANCE AMERICA

Audience Size: 1.4 Million Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 4.46% 1.69x
Michigan County and Local Fair Visitors 4.89% 1.68x
South Atlantic Voters 3.79% 1.63x
South State Fair Visitors 5.71% 1.62x
Toy Blogs Readers 0.02% 1.60x
Florida Gulf Coast Travel Researchers 4.75% 1.56x
Cabin Rental Researchers 5.02% 1.54x
Kansas City Trip Planners 4.11% 1.53x
Midwestern Voters 3.05% 1.48x
Clemson Tigers Fans 3.28% 1.44x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Belk.

Location Composition Index
Belk 1.40% 2.31x
Maurices 7.08% 2.28x
Carhartt 31.01% 1.99x
Express Outlets 0.67% 1.95x
Lane Bryant 3.40% 1.89x
Buckle 3.88% 1.87x
Aeropostale 3.36% 1.87x
Journeys 5.18% 1.77x
Mens Wearhouse 4.68% 1.74x
Dressbarn 2.63% 1.73x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.03% 5.30x
Writing Resources 0.04% 4.49x
Senior Care 0.06% 4.16x
Engineering 0.03% 3.75x
Science Education & Academia 0.04% 3.35x
Eye Health & Vision 0.03% 3.32x
Foreign Language Education 0.02% 2.96x
Mail Order Food 0.03% 2.63x
Canada Business Cluster 0.04% 2.57x
Maps & Navigation 0.10% 2.34x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female