Explore the Advance America Audience
Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 281.9 thousand unique devices whose actions qualify for the Advance America audience.
INTERESTS
The Advance America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance America audience is Jam Band Festival Fans.
| Interest | Composition | Index |
| Jam Band Festival Fans | 4.04% | 2.02x |
| Southeastern Voters | 6.10% | 1.93x |
| Alabama Trip Planners | 7.54% | 1.83x |
| Florida County and Local Fair Visitors | 4.77% | 1.64x |
| Smoky Mountains Trip Planners | 2.74% | 1.54x |
| New Orleans Trip Planners | 1.67% | 1.51x |
| Divorcees | 0.77% | 1.50x |
| Misc-Deal Seekers or Coupon Shoppers | 1.07% | 1.49x |
| Louisiana Activities Researchers | 0.93% | 1.49x |
| New Orleans Activities Researchers | 1.13% | 1.45x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
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APPAREL RETAILERS
The Advance America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance America audience is Belk.
| Location | Composition | Index |
| Belk | 0.67% | 6.36x |
| Lane Bryant | 1.31% | 5.04x |
| Charlotte Russe | 0.53% | 4.66x |
| Buckle | 2.05% | 4.65x |
| Aeropostale | 1.92% | 4.38x |
| Carhartt | 4.23% | 4.34x |
| Maurices | 2.71% | 4.23x |
| Hollister | 1.05% | 4.07x |
| Journeys | 2.75% | 4.04x |
| Mens Wearhouse | 1.64% | 3.98x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance America audience is Numerology & Astrology.
| Content Affinity | Composition | Index |
| Numerology & Astrology | 0.05% | 5.92x |
| Writing Resources | 0.04% | 4.49x |
| Calendar & Holidays | 0.17% | 4.23x |
| Senior Care | 0.06% | 4.16x |
| Mississippi News | 1.43% | 4.07x |
| Internet Radio | 0.04% | 3.29x |
| English as a Second Language | 0.02% | 3.26x |
| Appliances & Reviews | 0.23% | 3.06x |
| Low Budget Shoppers | 0.07% | 2.99x |
| Alabama News | 5.30% | 2.92x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
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DEMOGRAPHICS
The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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