Explore the Advance America Audience
Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Advance America audience.
INTERESTS
The Advance America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance America audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 4.35% | 1.67x |
| Cabin Rental Researchers | 4.23% | 1.63x |
| Alabama Trip Planners | 4.01% | 1.52x |
| South Atlantic Voters | 3.51% | 1.51x |
| Ohio County and Local Fair Visitors | 3.72% | 1.46x |
| Florida Gulf Coast Travel Researchers | 3.63% | 1.36x |
| Southeastern Voters | 2.86% | 1.35x |
| Midwestern Voters | 2.99% | 1.35x |
| Automotive Auctions Enthusiasts | 3.29% | 1.33x |
| Muscle Car Shoppers | 3.14% | 1.33x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
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APPAREL RETAILERS
The Advance America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance America audience is Belk.
| Location | Composition | Index |
| Belk | 1.23% | 5.26x |
| Buckle | 4.93% | 4.40x |
| Charlotte Russe | 3.52% | 4.15x |
| Lane Bryant | 3.78% | 4.08x |
| Express Outlets | 0.79% | 4.00x |
| Aeropostale | 4.04% | 3.91x |
| Journeys | 4.05% | 3.90x |
| Gymboree | 3.36% | 3.73x |
| Hollister | 2.99% | 3.69x |
| Zumiez | 4.64% | 3.53x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance America audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 3.33x |
| Texas Off-Roading | 0.02% | 2.90x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.62x |
| Central California Cluster | 0.90% | 2.24x |
| Consumer Rewards | 0.04% | 2.17x |
| Detroit News | 2.16% | 2.03x |
| Professional Audio Visual | 0.06% | 1.99x |
| Survival Guides | 0.02% | 1.97x |
| Los Angeles Cluster | 0.04% | 1.94x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.05% | 1.83x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
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DEMOGRAPHICS
The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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