Dstillery Audiences

ADVANCE AMERICA

Audience Size: 843.4 Thousand Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 843.4 thousand unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 2.19% 1.65x
Florida Gulf Coast Travel Researchers 1.99% 1.61x
Alabama Trip Planners 4.74% 1.56x
Midwestern Voters 1.56% 1.51x
Florida Atlantic Coast Trip Planners 1.83% 1.50x
South Atlantic Voters 1.75% 1.50x
Louisiana Trip Planners 1.53% 1.45x
Smoky Mountains Trip Planners 1.49% 1.45x
Southeastern Voters 1.51% 1.43x
Painting Hobbyist 1.72% 1.41x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Express Outlets.

Location Composition Index
Express Outlets 0.21% 7.29x
Belk 0.99% 6.82x
Hollister 0.80% 6.39x
Aeropostale 1.73% 6.20x
Charlotte Russe 0.91% 5.78x
Journeys 1.11% 5.22x
Lane Bryant 1.69% 5.13x
Dressbarn 1.49% 4.97x
Express 0.92% 4.96x
Carhartt 8.04% 4.86x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Detroit News.

Content Affinity Composition Index
Detroit News 1.43% 2.39x
Central & South American News 0.16% 2.13x
Alabama News 1.80% 1.94x
Memphis News 0.12% 1.86x
Spanish Lifestyle & Health 0.09% 1.84x
Kansas City News 1.28% 1.82x
Indiana News & Business Cluster 1.20% 1.81x
Rhode Island Cluster 0.25% 1.81x
Florida Jacksonville & Orlando Cluster 2.08% 1.80x
Missouri Travel & Outdoors Cluster 0.54% 1.76x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female