Explore the Advance America Audience
Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Advance America audience.
INTERESTS
The Advance America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance America audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 4.10% | 1.71x |
| South State Fair Visitors | 4.47% | 1.71x |
| Alabama Trip Planners | 4.62% | 1.69x |
| Ohio County and Local Fair Visitors | 3.92% | 1.68x |
| Florida Gulf Coast Travel Researchers | 3.90% | 1.62x |
| Louisiana Trip Planners | 3.49% | 1.60x |
| Smokie Mountain Trip Planner | 4.00% | 1.60x |
| Florida Atlantic Coast Trip Planners | 3.79% | 1.57x |
| South Atlantic Voters | 3.40% | 1.56x |
| Florida Gators Fans | 3.41% | 1.54x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
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APPAREL RETAILERS
The Advance America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance America audience is Belk.
| Location | Composition | Index |
| Belk | 1.67% | 5.73x |
| Carhartt | 17.22% | 4.72x |
| Buckle | 5.65% | 4.55x |
| Charlotte Russe | 3.11% | 4.49x |
| Lane Bryant | 4.49% | 4.42x |
| Express Outlets | 0.95% | 4.10x |
| Aeropostale | 5.81% | 4.06x |
| Journeys | 7.19% | 4.00x |
| Gymboree | 4.68% | 3.92x |
| Mens Wearhouse | 6.60% | 3.83x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance America audience is Flags & Trump.
| Content Affinity | Composition | Index |
| Flags & Trump | 0.01% | 2.94x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 2.87x |
| Environmental Conservation | 0.01% | 2.62x |
| Central California Cluster | 1.04% | 2.59x |
| Quebec Real Estate | 0.01% | 2.49x |
| General Interest | 0.02% | 2.43x |
| Detroit News | 2.03% | 2.07x |
| Mid-Atlantic Beaches | 0.03% | 2.05x |
| Comedy Content | 0.04% | 1.88x |
| Online Learning | 0.01% | 1.82x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
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DEMOGRAPHICS
The Advance America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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