Dstillery Audiences

ADVANCE AMERICA

Audience Size: 1.1 Million Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 0.08% 3.15x
True Crime Podcast Listeners 0.03% 2.36x
Small Business COVID-19 Relief Researchers 0.02% 1.93x
Hulu Users 0.02% 1.92x
Florida County and Local Fair Visitors 6.76% 1.86x
Michigan County and Local Fair Visitors 5.89% 1.80x
South State Fair Visitors 5.49% 1.79x
Ohio County and Local Fair Visitors 5.51% 1.73x
Florida Gulf Coast Travel Researchers 5.00% 1.68x
Midwestern Voters 4.30% 1.60x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Maurices.

Location Composition Index
Maurices 1.70% 6.80x
Belk 1.09% 5.45x
Carhartt 28.86% 4.72x
Lane Bryant 2.81% 4.32x
Buckle 3.33% 4.20x
Charlotte Russe 0.29% 3.82x
Aeropostale 3.16% 3.77x
Gymboree 2.40% 3.71x
Journeys 4.99% 3.66x
Express Outlets 0.44% 3.59x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Cigars.

Content Affinity Composition Index
Cigars 0.03% 3.29x
Canadian Healthcare 0.11% 3.16x
Holistic Medicine 0.04% 3.05x
Canada Travel & Tourism 0.05% 2.88x
Concert Posters 0.03% 2.85x
Chat Rooms 0.03% 2.77x
Memphis News 0.39% 2.55x
Survival Guides 0.03% 2.41x
Arts & Crafts 0.05% 2.39x
Senior Care 0.03% 2.34x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female