Dstillery Audiences

ADVANCE AMERICA

Audience Size: 1.9 Million Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.10% 1.82x
Michigan County and Local Fair Visitors 4.41% 1.68x
Southeastern Voters 3.88% 1.62x
South Atlantic Voters 3.59% 1.59x
South State Fair Visitors 5.14% 1.52x
Smoky Mountains Trip Planners 2.84% 1.51x
Florida Gulf Coast Travel Researchers 4.22% 1.51x
Louisiana Trip Planners 3.17% 1.50x
Midwestern Voters 2.86% 1.50x
Smokie Mountain Trip Planner 5.12% 1.49x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 3.44x
Belk 2.65% 2.51x
Maurices 10.67% 2.27x
Carhartt 41.34% 2.05x
Lane Bryant 5.84% 2.01x
Buckle 6.87% 2.01x
Charlotte Russe 0.50% 1.99x
Express Outlets 1.03% 1.98x
Aeropostale 5.82% 1.96x
Mens Wearhouse 7.94% 1.89x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor).

Content Affinity Composition Index
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.03% 4.93x
Writing Resources 0.04% 4.49x
Senior Care 0.06% 4.16x
Discount Shopping 0.02% 3.80x
Celebrity Gossip 0.06% 3.23x
Numerology & Astrology 0.04% 3.20x
Medical Supplies and Information 0.03% 3.04x
Pet Supplies 0.02% 3.04x
English as a Second Language 0.02% 2.86x
Furniture Shopping 0.02% 2.80x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male