Explore the Advance America Audience
Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 843.4 thousand unique devices whose actions qualify for the Advance America audience.
INTERESTS
The Advance America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance America audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 2.19% | 1.65x |
| Florida Gulf Coast Travel Researchers | 1.99% | 1.61x |
| Alabama Trip Planners | 4.74% | 1.56x |
| Midwestern Voters | 1.56% | 1.51x |
| Florida Atlantic Coast Trip Planners | 1.83% | 1.50x |
| South Atlantic Voters | 1.75% | 1.50x |
| Louisiana Trip Planners | 1.53% | 1.45x |
| Smoky Mountains Trip Planners | 1.49% | 1.45x |
| Southeastern Voters | 1.51% | 1.43x |
| Painting Hobbyist | 1.72% | 1.41x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
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APPAREL RETAILERS
The Advance America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance America audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.21% | 7.29x |
| Belk | 0.99% | 6.82x |
| Hollister | 0.80% | 6.39x |
| Aeropostale | 1.73% | 6.20x |
| Charlotte Russe | 0.91% | 5.78x |
| Journeys | 1.11% | 5.22x |
| Lane Bryant | 1.69% | 5.13x |
| Dressbarn | 1.49% | 4.97x |
| Express | 0.92% | 4.96x |
| Carhartt | 8.04% | 4.86x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance America audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 1.43% | 2.39x |
| Central & South American News | 0.16% | 2.13x |
| Alabama News | 1.80% | 1.94x |
| Memphis News | 0.12% | 1.86x |
| Spanish Lifestyle & Health | 0.09% | 1.84x |
| Kansas City News | 1.28% | 1.82x |
| Indiana News & Business Cluster | 1.20% | 1.81x |
| Rhode Island Cluster | 0.25% | 1.81x |
| Florida Jacksonville & Orlando Cluster | 2.08% | 1.80x |
| Missouri Travel & Outdoors Cluster | 0.54% | 1.76x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
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DEMOGRAPHICS
The Advance America audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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