Explore the Advance America Audience
Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 662.7 thousand unique devices whose actions qualify for the Advance America audience.
INTERESTS
The Advance America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Advance America audience is Florida County and Local Fair Visitors.
| Interest | Composition | Index |
| Florida County and Local Fair Visitors | 6.42% | 1.82x |
| Michigan County and Local Fair Visitors | 4.89% | 1.56x |
| Louisiana Trip Planners | 4.37% | 1.56x |
| Midwestern Voters | 3.99% | 1.52x |
| South State Fair Visitors | 5.72% | 1.52x |
| Florida Gulf Coast Travel Researchers | 5.24% | 1.52x |
| Painting Hobbyist | 4.57% | 1.49x |
| Southeastern Voters | 4.47% | 1.48x |
| Hurricane Safety Researchers | 3.64% | 1.46x |
| Cowboy Boots Shoppers | 4.41% | 1.45x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
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APPAREL RETAILERS
The Advance America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Advance America audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.02% | 4.06x |
| Belk | 0.72% | 4.05x |
| Maurices | 3.39% | 3.96x |
| Charlotte Russe | 0.16% | 3.78x |
| Carhartt | 20.43% | 3.48x |
| Express Outlets | 0.28% | 3.32x |
| Buckle | 1.89% | 3.29x |
| Lane Bryant | 1.39% | 3.12x |
| Journeys | 2.50% | 2.99x |
| Lorna Jane | 0.07% | 2.94x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Advance America audience is Senior Care.
| Content Affinity | Composition | Index |
| Senior Care | 0.06% | 4.16x |
| Numerology & Astrology | 0.13% | 3.21x |
| Vaping | 0.05% | 3.06x |
| Humor & Entertainment | 0.06% | 2.94x |
| Healthcare - Doctors & Diagnosis | 0.12% | 2.87x |
| Medical Journals | 0.12% | 2.81x |
| African-American Hair | 0.06% | 2.69x |
| Women Shoppers | 0.13% | 2.68x |
| Pac 12 Sports | 0.11% | 2.64x |
| French News & Gossip Cluster | 0.06% | 2.59x |
Composition Percentage:
The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
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DEMOGRAPHICS
The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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