Dstillery Audiences

ADVANCE AMERICA

Audience Size: 2.2 Million Devices

Explore the Advance America Audience

Below you'll find more information about the Advance America audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Advance America audience.

Dstillery Crafted Audiences

INTERESTS

The Advance America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Advance America audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 4.16% 1.70x
Ohio County and Local Fair Visitors 4.28% 1.68x
South State Fair Visitors 4.31% 1.67x
Alabama Trip Planners 4.28% 1.57x
Louisiana Trip Planners 3.36% 1.56x
Florida Gulf Coast Travel Researchers 3.74% 1.56x
South Atlantic Voters 3.36% 1.55x
Midwestern Voters 3.25% 1.53x
Southeastern Voters 3.18% 1.51x
Florida Gators Fans 3.23% 1.51x
Composition Percentage: The overlap percentage between the Advance America audience and the Interest attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Advance America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Advance America audience is Belk.

Location Composition Index
Belk 1.40% 5.32x
Carhartt 7.67% 4.49x
Buckle 5.00% 4.42x
Charlotte Russe 3.69% 4.22x
Lane Bryant 3.96% 4.15x
Aeropostale 4.96% 3.95x
Express Outlets 0.82% 3.90x
Journeys 5.09% 3.78x
Hollister 3.43% 3.74x
Gymboree 3.98% 3.72x
Composition Percentage: The overlap percentage between the Advance America audience and the Location attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Advance America audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.03% 6.29x
Active Lifestyle Enthusiasts 0.03% 5.36x
Drawing & Animation 0.02% 3.06x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.81x
Comedy Content 0.06% 2.58x
Cars, Travel & Food 0.03% 2.47x
Local & Travel England - Northern England 0.01% 2.43x
Los Angeles Cluster 0.04% 2.24x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.18x
Survival Guides 0.02% 2.16x
Composition Percentage: The overlap percentage between the Advance America audience and the Content Affinity attribute.
Index: A comparison of the Advance America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Advance America audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female