Dstillery Audiences

AIRPORTS

Audience Size: 12 Million Devices

Explore the Airports Audience

Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 12 million unique devices whose actions qualify for the Airports audience.

Dstillery Crafted Audiences

INTERESTS

The Airports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airports audience is Business Travelers.

Interest Composition Index
Business Travelers 2.82% 1.58x
Luxury Boutique Hotel Researchers 2.98% 1.58x
Western Canada Skiers and Snowboarders 2.25% 1.57x
Colorado Skiers and Snowboarders 3.26% 1.57x
Aviation Enthusiasts 2.94% 1.55x
Luxury Hotel Guests 3.04% 1.55x
E-cycling Enthusiasts 3.44% 1.54x
Travel Reward Points Enthusiasts 3.16% 1.53x
Pilots 2.84% 1.50x
Denver Trip Planners 3.30% 1.49x
Composition Percentage: The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 2.15% 3.46x
Tommy Bahama 1.76% 3.19x
Hugo Boss 2.15% 3.12x
Joe's Jeans 0.15% 3.12x
Columbia 0.86% 3.11x
The North Face 1.15% 2.98x
Patagonia 0.66% 2.97x
Free People 1.24% 2.97x
Topshop 0.25% 2.91x
Lorna Jane 0.28% 2.90x
Composition Percentage: The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airports audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 0.02% 4.09x
Canadian Real Estate Researcher Cluster 0.02% 3.03x
Toronto Tourism 0.02% 3.00x
Canadian Universities 0.02% 2.91x
Private Aviation 0.97% 2.77x
Canada Shopping - General Commerce 0.03% 2.45x
Canada Shopping - Lifestyle and Mommy Blogs 0.07% 2.26x
Winnipeg Canada News 0.03% 2.25x
Chemicals 0.04% 2.23x
Canadian Lifestyle 0.12% 2.14x
Composition Percentage: The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male