Dstillery Audiences

AIRPORTS

Audience Size: 13.7 Million Devices

Explore the Airports Audience

Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 million unique devices whose actions qualify for the Airports audience.

Dstillery Crafted Audiences

INTERESTS

The Airports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airports audience is Business Travelers.

Interest Composition Index
Business Travelers 1.98% 1.63x
Colorado Skiers and Snowboarders 2.23% 1.60x
Aviation Enthusiasts 1.74% 1.60x
Pilots 1.62% 1.59x
Golf Enthusiasts 2.01% 1.57x
Western Canada Skiers and Snowboarders 1.98% 1.57x
Travel Reward Points Enthusiasts 2.03% 1.52x
Aspen Skiers and Snowboarders 1.93% 1.52x
Competitive Sports Participants 1.54% 1.46x
Private Jet Traveler 1.86% 1.45x
Composition Percentage: The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airports audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.32% 3.86x
Johnston and Murphy 0.67% 3.82x
Brooks Brothers 1.97% 3.74x
Columbia 0.63% 3.63x
Saint Laurent Paris 0.42% 3.37x
Eddie Bauer 0.74% 3.28x
The North Face 1.05% 3.28x
Free People 0.91% 3.20x
Lorna Jane 0.26% 3.13x
Chicos 2.03% 3.13x
Composition Percentage: The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airports audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 11.11% 1.28x
Colorado News 2.08% 1.28x
News Cluster 2.67% 1.19x
Latest Sports News 3.89% 1.17x
Furniture Shopping 2.28% 1.17x
Stock Market Investing Researchers 3.33% 1.17x
Sports News - Team Specific 9.93% 1.16x
Apple Blogs & Hacks 1.58% 1.16x
Sports Fanatics 5.27% 1.14x
Car Information 2.76% 1.14x
Composition Percentage: The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male