Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Aviation Enthusiasts.
| Interest | Composition | Index |
| Aviation Enthusiasts | 2.84% | 1.47x |
| Global Destinations Reopening Researchers | 1.52% | 1.43x |
| True Crime Podcast Listeners | 0.02% | 1.37x |
| Caribbean Destination Reopening Researchers | 1.38% | 1.37x |
| E-cycling Enthusiasts | 2.42% | 1.33x |
| Pilots | 2.58% | 1.32x |
| Military Servicemembers & Veterans | 2.95% | 1.29x |
| Montana and Idaho Trip Planners | 2.69% | 1.29x |
| North West State Fair Visitors | 3.24% | 1.28x |
| Private Jet Traveler | 2.65% | 1.25x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 0.37% | 3.29x |
| Brooks Brothers | 0.49% | 2.93x |
| Lorna Jane | 0.05% | 2.40x |
| Patagonia | 0.12% | 2.19x |
| Columbia | 0.15% | 2.03x |
| Kate Spade | 0.34% | 1.99x |
| The North Face | 0.17% | 1.98x |
| Tommy Bahama | 0.23% | 1.97x |
| Abercrombie & Fitch | 0.07% | 1.94x |
| Levi Strauss | 0.01% | 1.87x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 0.01% | 4.20x |
| Private Aviation | 0.73% | 3.16x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.84x |
| Vancouver British Columbia Research Cluster | 0.03% | 2.50x |
| Costumes | 0.02% | 2.39x |
| Southern California Tourism | 0.04% | 2.13x |
| Winnipeg Canada News | 0.01% | 2.10x |
| Canada Travel & Tourism | 0.03% | 2.08x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.21% | 2.04x |
| South Carolina Travel | 0.01% | 2.03x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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