Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 2.17% | 1.59x |
| Business Travelers | 2.73% | 1.57x |
| Aviation Enthusiasts | 2.68% | 1.53x |
| Colorado Skiers and Snowboarders | 2.95% | 1.51x |
| Golf Enthusiasts | 2.79% | 1.48x |
| Travel Reward Points Enthusiasts | 2.85% | 1.47x |
| Pilots | 2.52% | 1.47x |
| Luxury Hotel Guests | 2.69% | 1.46x |
| Luxury Boutique Hotel Researchers | 2.55% | 1.46x |
| E-cycling Enthusiasts | 3.09% | 1.46x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 2.24% | 3.65x |
| Hugo Boss | 2.33% | 3.36x |
| Tommy Bahama | 1.45% | 3.30x |
| Joe's Jeans | 0.13% | 3.26x |
| Columbia | 0.73% | 3.24x |
| Lorna Jane | 0.29% | 3.21x |
| Patagonia | 0.60% | 3.16x |
| The North Face | 1.16% | 3.08x |
| Free People | 1.38% | 3.06x |
| Madewell | 1.26% | 2.98x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Canadian Seniors Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| Canadian Seniors Real Estate Research Cluster | 0.01% | 4.38x |
| Quebec Real Estate | 0.01% | 3.94x |
| Toronto Tourism | 0.02% | 3.80x |
| Canada Shopping - General Commerce | 0.03% | 3.75x |
| Canada Online Shopping Cluster | 0.04% | 3.43x |
| Canadian Universities | 0.02% | 3.35x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.33x |
| French Education | 0.02% | 3.28x |
| Canadian Real Estate Researcher Cluster | 0.01% | 3.17x |
| Winnipeg Canada News | 0.04% | 3.08x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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