Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 9 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 0.04% | 1.63x |
| Aviation Enthusiasts | 2.59% | 1.44x |
| Business Travelers | 2.29% | 1.42x |
| Pilots | 2.30% | 1.38x |
| True Crime Podcast Listeners | 0.02% | 1.37x |
| North West State Fair Visitors | 2.91% | 1.36x |
| Western Canada Skiers and Snowboarders | 1.47% | 1.36x |
| Washington Skiers and Snowboarders | 2.53% | 1.35x |
| Fitness Activity Tracker Users | 2.58% | 1.34x |
| E-cycling Enthusiasts | 2.11% | 1.31x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 2.11% | 3.89x |
| Hugo Boss | 1.94% | 3.45x |
| Columbia | 0.60% | 3.40x |
| Lorna Jane | 0.23% | 3.39x |
| Joe's Jeans | 0.10% | 3.34x |
| Tommy Bahama | 1.09% | 3.33x |
| Patagonia | 0.51% | 3.29x |
| Levi Strauss | 0.02% | 3.14x |
| The North Face | 0.98% | 3.11x |
| Free People | 1.26% | 3.10x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Quebec Real Estate.
| Content Affinity | Composition | Index |
| Quebec Real Estate | 0.01% | 3.94x |
| Vancouver British Columbia Research Cluster | 0.04% | 3.51x |
| Canadian Universities | 0.01% | 3.23x |
| Private Aviation | 0.86% | 2.90x |
| Canada Tax and Finance Research Cluster | 0.02% | 2.60x |
| Alaska Cluster | 0.39% | 2.42x |
| Computer Printers | 0.02% | 2.29x |
| Winnipeg Canada News | 0.02% | 2.25x |
| Mining & Natural Resources | 0.01% | 2.22x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.23% | 2.12x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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