Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Caribbean Destination Reopening Researchers.
| Interest | Composition | Index |
| Caribbean Destination Reopening Researchers | 1.78% | 1.95x |
| Global Destinations Reopening Researchers | 1.81% | 1.89x |
| San Diego Activities Researchers | 1.59% | 1.68x |
| Aspen Trip Planners | 2.32% | 1.67x |
| Las Vegas Hotel Researchers | 2.63% | 1.65x |
| Western Canada Skiers and Snowboarders | 2.34% | 1.65x |
| Denver Trip Planners | 2.61% | 1.65x |
| Telluride Trip Planners | 2.52% | 1.61x |
| California Trip Planners | 2.20% | 1.59x |
| Aviation Enthusiasts | 2.31% | 1.59x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.40% | 2.60x |
| Hugo Boss | 1.19% | 2.41x |
| Brooks Brothers | 1.49% | 2.39x |
| Joe's Jeans | 0.08% | 2.37x |
| Saint Laurent Paris | 0.15% | 2.30x |
| Lorna Jane | 0.29% | 2.25x |
| Columbia | 0.53% | 2.20x |
| REI | 0.88% | 2.19x |
| The North Face | 0.74% | 2.13x |
| Bonobos | 0.42% | 2.13x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 0.22% | 3.97x |
| Smart Travel | 0.14% | 2.77x |
| Nutrition & Diabetic Living | 0.02% | 2.76x |
| Alaska Cluster | 0.13% | 2.67x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.04% | 2.51x |
| European Museums, Restaurants & Events | 0.01% | 2.39x |
| Hawaii News | 0.67% | 2.37x |
| Shipping & Logistics | 0.01% | 2.27x |
| Colorado Snow | 0.14% | 2.26x |
| Real Estate Cluster | 0.01% | 2.14x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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