Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Pilots.
| Interest | Composition | Index |
| Pilots | 1.81% | 1.45x |
| Aviation Enthusiasts | 1.84% | 1.43x |
| Colorado Skiers and Snowboarders | 2.39% | 1.42x |
| Business Travelers | 2.00% | 1.38x |
| Western Canada Skiers and Snowboarders | 1.83% | 1.35x |
| Denver Trip Planners | 2.32% | 1.35x |
| Rodeo Enthusiasts | 1.74% | 1.34x |
| Golf Enthusiasts | 2.15% | 1.33x |
| March Madness Enthusiasts | 1.77% | 1.32x |
| Aspen Trip Planners | 1.70% | 1.32x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 1.70% | 3.87x |
| Brooks Brothers | 2.04% | 3.50x |
| Tommy Bahama | 1.36% | 3.45x |
| Columbia | 0.71% | 3.25x |
| The North Face | 1.04% | 3.03x |
| Saint Laurent Paris | 0.41% | 3.01x |
| Lorna Jane | 0.24% | 2.98x |
| Free People | 1.02% | 2.93x |
| Eddie Bauer | 0.92% | 2.93x |
| Hugo Boss | 1.39% | 2.88x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 0.85% | 2.18x |
| Alaska Cluster | 0.28% | 1.81x |
| Tahoe & Reno Tourism | 0.38% | 1.76x |
| Paper & Packaging | 0.05% | 1.63x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.54% | 1.60x |
| Colorado Snow | 0.47% | 1.58x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.20% | 1.56x |
| Shipping & Logistics | 0.05% | 1.54x |
| Smart Travel | 0.76% | 1.52x |
| North Dakota Cluster | 0.64% | 1.51x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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