Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Hulu Users.
| Interest | Composition | Index |
| Hulu Users | 0.02% | 2.42x |
| Chloroquine Information Researchers | 0.02% | 1.53x |
| Aviation Enthusiasts | 2.86% | 1.48x |
| True Crime Podcast Listeners | 0.02% | 1.37x |
| Caribbean Destination Reopening Researchers | 1.17% | 1.34x |
| Global Destinations Reopening Researchers | 1.23% | 1.33x |
| E-cycling Enthusiasts | 1.97% | 1.32x |
| Pilots | 2.50% | 1.31x |
| Business Travelers | 2.10% | 1.30x |
| Arizona Trip Planners | 3.01% | 1.28x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 1.48% | 4.01x |
| Hugo Boss | 1.15% | 3.36x |
| Columbia | 0.35% | 3.26x |
| Patagonia | 0.35% | 3.19x |
| Lorna Jane | 0.13% | 3.04x |
| Joe's Jeans | 0.05% | 3.02x |
| Tommy Bahama | 0.54% | 2.98x |
| The North Face | 0.60% | 2.89x |
| Free People | 0.78% | 2.72x |
| Madewell | 0.71% | 2.68x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.02% | 3.81x |
| Canadian Lifestyle | 0.02% | 3.35x |
| Franchising | 0.02% | 3.29x |
| Canada Online Shopping Cluster | 0.02% | 3.17x |
| Private Aviation | 0.84% | 3.13x |
| Mining & Natural Resources | 0.01% | 2.73x |
| Vancouver British Columbia Research Cluster | 0.03% | 2.68x |
| Alaska Cluster | 0.47% | 2.45x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.23% | 2.17x |
| Mexico Travel | 0.02% | 2.11x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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