Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 2.38% | 1.51x |
| E-cycling Enthusiasts | 2.56% | 1.49x |
| Colorado Skiers and Snowboarders | 3.17% | 1.45x |
| Washington Skiers and Snowboarders | 2.85% | 1.42x |
| Hawaii Trip Planners | 2.63% | 1.42x |
| Caribbean Destination Reopening Researchers | 1.47% | 1.42x |
| Elite Cycling Gear Shoppers | 2.46% | 1.40x |
| Denver Trip Planners | 2.56% | 1.40x |
| Las Vegas Trip Planners | 3.89% | 1.40x |
| Professional Lacrosse Fans | 3.12% | 1.38x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.63% | 2.44x |
| Hugo Boss | 0.42% | 2.23x |
| Columbia | 0.19% | 2.22x |
| Patagonia | 0.12% | 2.12x |
| The North Face | 0.27% | 1.97x |
| Lorna Jane | 0.04% | 1.91x |
| Tommy Bahama | 0.26% | 1.78x |
| Club Monaco | 0.08% | 1.74x |
| Intermix | 0.04% | 1.70x |
| American Apparel | 0.21% | 1.69x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Online Media Converters.
| Content Affinity | Composition | Index |
| Online Media Converters | 0.02% | 3.84x |
| South Carolina Travel | 0.02% | 3.84x |
| Yard Structures | 0.05% | 3.80x |
| Addiction & Recovery Reference | 0.01% | 3.66x |
| Discount Books | 0.01% | 3.66x |
| Private Aviation | 0.37% | 3.45x |
| Southern California Tourism | 0.01% | 3.20x |
| Canada Online Shopping Cluster | 0.01% | 3.20x |
| Flower Shopping | 0.01% | 3.20x |
| Greece Cluster | 0.03% | 3.01x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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