Dstillery Audiences

AIRPORTS

Audience Size: 13 Million Devices

Explore the Airports Audience

Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 13 million unique devices whose actions qualify for the Airports audience.

Dstillery Crafted Audiences

INTERESTS

The Airports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airports audience is Colorado Skiers and Snowboarders.

Interest Composition Index
Colorado Skiers and Snowboarders 2.59% 1.72x
Western Canada Skiers and Snowboarders 2.39% 1.71x
Work Hard, Play Hard Travelers 0.18% 1.68x
Pilots 1.76% 1.66x
Aviation Enthusiasts 1.98% 1.64x
Golf Enthusiasts 2.03% 1.64x
Business Travelers 1.96% 1.64x
Vacation Rental Accommodation Researchers 1.99% 1.60x
Travel Reward Points Enthusiasts 2.16% 1.59x
Discount Flight Searchers 2.11% 1.56x
Composition Percentage: The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airports audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.05% 3.50x
Columbia 0.44% 3.49x
Brooks Brothers 1.84% 3.46x
Saint Laurent Paris 0.33% 3.20x
Eddie Bauer 0.51% 3.05x
Free People 0.60% 2.96x
The North Face 0.94% 2.91x
Lorna Jane 0.23% 2.86x
Chicos 1.58% 2.85x
Gymboree 1.19% 2.81x
Composition Percentage: The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airports audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 0.68% 2.58x
Canada News 0.00% 1.95x
England Tourism 0.01% 1.95x
Smart Travel 0.74% 1.85x
Alaska Cluster 0.23% 1.84x
Winter Sports & Gear 0.30% 1.80x
Tahoe & Reno Tourism 0.39% 1.79x
Environmentally Friendly Cars 0.01% 1.79x
Colorado Snow 0.46% 1.75x
North Dakota Cluster 0.51% 1.71x
Composition Percentage: The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male