Dstillery Audiences

AIRPORTS

Audience Size: 12.7 Million Devices

Explore the Airports Audience

Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 million unique devices whose actions qualify for the Airports audience.

Dstillery Crafted Audiences

INTERESTS

The Airports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airports audience is Pilots.

Interest Composition Index
Pilots 1.81% 1.45x
Aviation Enthusiasts 1.84% 1.43x
Colorado Skiers and Snowboarders 2.39% 1.42x
Business Travelers 2.00% 1.38x
Western Canada Skiers and Snowboarders 1.83% 1.35x
Denver Trip Planners 2.32% 1.35x
Rodeo Enthusiasts 1.74% 1.34x
Golf Enthusiasts 2.15% 1.33x
March Madness Enthusiasts 1.77% 1.32x
Aspen Trip Planners 1.70% 1.32x
Composition Percentage: The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airports audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 1.70% 3.87x
Brooks Brothers 2.04% 3.50x
Tommy Bahama 1.36% 3.45x
Columbia 0.71% 3.25x
The North Face 1.04% 3.03x
Saint Laurent Paris 0.41% 3.01x
Lorna Jane 0.24% 2.98x
Free People 1.02% 2.93x
Eddie Bauer 0.92% 2.93x
Hugo Boss 1.39% 2.88x
Composition Percentage: The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airports audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 0.85% 2.18x
Alaska Cluster 0.28% 1.81x
Tahoe & Reno Tourism 0.38% 1.76x
Paper & Packaging 0.05% 1.63x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.54% 1.60x
Colorado Snow 0.47% 1.58x
Assorted Topics (Power Trains, Drones, Web Design) 0.20% 1.56x
Shipping & Logistics 0.05% 1.54x
Smart Travel 0.76% 1.52x
North Dakota Cluster 0.64% 1.51x
Composition Percentage: The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male