Dstillery Audiences

AIRPORTS

Audience Size: 11.6 Million Devices

Explore the Airports Audience

Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 million unique devices whose actions qualify for the Airports audience.

Dstillery Crafted Audiences

INTERESTS

The Airports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airports audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 1.64% 1.56x
Business Travelers 1.33% 1.55x
Colorado Skiers and Snowboarders 1.86% 1.54x
Pilots 1.26% 1.54x
Aviation Enthusiasts 1.61% 1.51x
Washington Skiers and Snowboarders 1.85% 1.48x
Aspen Skiers and Snowboarders 1.72% 1.45x
Executive Travelers 1.49% 1.44x
Denver Trip Planners 1.68% 1.42x
Travel Reward Points Enthusiasts 1.40% 1.40x
Composition Percentage: The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 1.36% 3.21x
Columbia 0.23% 3.00x
Tommy Bahama 0.53% 2.93x
Saint Laurent Paris 0.16% 2.88x
The North Face 0.65% 2.73x
Patagonia 0.19% 2.72x
Lorna Jane 0.09% 2.67x
Free People 0.29% 2.57x
Eddie Bauer 0.24% 2.57x
REI 0.78% 2.52x
Composition Percentage: The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airports audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.02% 2.71x
Quebec Job Seeker Cluster 0.01% 2.61x
Private Aviation 0.56% 2.50x
Canadian Real Estate Researcher Cluster 0.02% 2.19x
Quebec Real Estate 0.01% 2.18x
Alaska Cluster 0.24% 1.98x
Canadian Universities 0.02% 1.98x
Canada Shopping - Kitchenware 0.03% 1.85x
Canada Tax and Finance Research Cluster 0.03% 1.83x
Winnipeg Canada News 0.02% 1.82x
Composition Percentage: The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male