Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 13 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Colorado Skiers and Snowboarders.
| Interest | Composition | Index |
| Colorado Skiers and Snowboarders | 2.59% | 1.72x |
| Western Canada Skiers and Snowboarders | 2.39% | 1.71x |
| Work Hard, Play Hard Travelers | 0.18% | 1.68x |
| Pilots | 1.76% | 1.66x |
| Aviation Enthusiasts | 1.98% | 1.64x |
| Golf Enthusiasts | 2.03% | 1.64x |
| Business Travelers | 1.96% | 1.64x |
| Vacation Rental Accommodation Researchers | 1.99% | 1.60x |
| Travel Reward Points Enthusiasts | 2.16% | 1.59x |
| Discount Flight Searchers | 2.11% | 1.56x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.05% | 3.50x |
| Columbia | 0.44% | 3.49x |
| Brooks Brothers | 1.84% | 3.46x |
| Saint Laurent Paris | 0.33% | 3.20x |
| Eddie Bauer | 0.51% | 3.05x |
| Free People | 0.60% | 2.96x |
| The North Face | 0.94% | 2.91x |
| Lorna Jane | 0.23% | 2.86x |
| Chicos | 1.58% | 2.85x |
| Gymboree | 1.19% | 2.81x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 0.68% | 2.58x |
| Canada News | 0.00% | 1.95x |
| England Tourism | 0.01% | 1.95x |
| Smart Travel | 0.74% | 1.85x |
| Alaska Cluster | 0.23% | 1.84x |
| Winter Sports & Gear | 0.30% | 1.80x |
| Tahoe & Reno Tourism | 0.39% | 1.79x |
| Environmentally Friendly Cars | 0.01% | 1.79x |
| Colorado Snow | 0.46% | 1.75x |
| North Dakota Cluster | 0.51% | 1.71x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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