Dstillery Audiences

AIRPORTS

Audience Size: 1.8 Million Devices

Explore the Airports Audience

Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Airports audience.

Dstillery Crafted Audiences

INTERESTS

The Airports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airports audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 0.57% 1.78x
Hawaii Trip Planners 1.35% 1.76x
Aspen Trip Planners 0.88% 1.59x
Credit Cards Rewards Researchers 1.41% 1.56x
Ski and Snowboard Enthusiasts 1.27% 1.54x
Medical Science Researchers 2.13% 1.51x
Ski Enthusiasts 1.88% 1.50x
Indoor Cycling & Spinning Enthusiasts 0.95% 1.50x
Snowboard Enthusiasts 0.88% 1.48x
Private Jet Traveler 2.10% 1.47x
Composition Percentage: The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.31% 3.49x
Joe's Jeans 0.02% 3.30x
Tommy Bahama 0.36% 3.12x
Columbia 0.17% 2.72x
REI 0.23% 2.70x
Express Outlets 0.17% 2.48x
White House Black Market 0.72% 2.45x
Calvin Klein 0.07% 2.45x
Eddie Bauer 0.21% 2.40x
Ralph Lauren 0.17% 2.39x
Composition Percentage: The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airports audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 0.06% 8.63x
Electrical Engineering 0.01% 5.04x
Feminism 0.01% 3.31x
Canada Online Shopping Cluster 0.02% 2.98x
Tahoe & Reno Tourism 0.24% 2.69x
Hawaii News 0.32% 2.52x
New England & Ivy League Sports 0.04% 2.41x
MBA Education 0.01% 2.39x
France Online Music & Quiz Content Cluster 0.03% 2.32x
Promo Codes 0.01% 2.29x
Composition Percentage: The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male