Dstillery Audiences

AIRPORTS

Audience Size: 13 Million Devices

Explore the Airports Audience

Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 13 million unique devices whose actions qualify for the Airports audience.

Dstillery Crafted Audiences

INTERESTS

The Airports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airports audience is Colorado Skiers and Snowboarders.

Interest Composition Index
Colorado Skiers and Snowboarders 3.11% 1.28x
Aviation Enthusiasts 2.70% 1.27x
Western Canada Skiers and Snowboarders 2.28% 1.26x
Business Travelers 2.62% 1.25x
Pilots 2.55% 1.24x
Las Vegas Trip Planners 3.72% 1.21x
E-cycling Enthusiasts 3.02% 1.21x
Golf Enthusiasts 2.74% 1.21x
Montana and Idaho Trip Planners 2.79% 1.21x
Seattle Seahawks Fans 2.96% 1.20x
Composition Percentage: The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 2.00% 3.39x
Tommy Bahama 1.63% 3.15x
Columbia 0.84% 3.08x
Hugo Boss 1.90% 3.00x
The North Face 1.06% 2.97x
Free People 1.11% 2.93x
Topshop 0.25% 2.92x
Joe's Jeans 0.16% 2.87x
Bonobos 0.83% 2.86x
Saint Laurent Paris 0.44% 2.85x
Composition Percentage: The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airports audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 0.85% 2.18x
Alaska Cluster 0.28% 1.80x
Tahoe & Reno Tourism 0.35% 1.65x
Hawaii News 0.69% 1.55x
Smart Travel 0.67% 1.53x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.65% 1.52x
Las Vegas Hotels 1.32% 1.45x
Assorted Topics (Power Trains, Drones, Web Design) 0.17% 1.43x
Paper & Packaging 0.04% 1.38x
Colorado Snow 0.32% 1.34x
Composition Percentage: The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male