Dstillery Audiences

AIRPORTS

Audience Size: 5.5 Million Devices

Explore the Airports Audience

Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Airports audience.

Dstillery Crafted Audiences

INTERESTS

The Airports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airports audience is Hulu Users.

Interest Composition Index
Hulu Users 0.02% 2.42x
Chloroquine Information Researchers 0.02% 1.53x
Aviation Enthusiasts 2.86% 1.48x
True Crime Podcast Listeners 0.02% 1.37x
Caribbean Destination Reopening Researchers 1.17% 1.34x
Global Destinations Reopening Researchers 1.23% 1.33x
E-cycling Enthusiasts 1.97% 1.32x
Pilots 2.50% 1.31x
Business Travelers 2.10% 1.30x
Arizona Trip Planners 3.01% 1.28x
Composition Percentage: The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 1.48% 4.01x
Hugo Boss 1.15% 3.36x
Columbia 0.35% 3.26x
Patagonia 0.35% 3.19x
Lorna Jane 0.13% 3.04x
Joe's Jeans 0.05% 3.02x
Tommy Bahama 0.54% 2.98x
The North Face 0.60% 2.89x
Free People 0.78% 2.72x
Madewell 0.71% 2.68x
Composition Percentage: The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airports audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.02% 3.81x
Canadian Lifestyle 0.02% 3.35x
Franchising 0.02% 3.29x
Canada Online Shopping Cluster 0.02% 3.17x
Private Aviation 0.84% 3.13x
Mining & Natural Resources 0.01% 2.73x
Vancouver British Columbia Research Cluster 0.03% 2.68x
Alaska Cluster 0.47% 2.45x
Assorted Topics (Power Trains, Drones, Web Design) 0.23% 2.17x
Mexico Travel 0.02% 2.11x
Composition Percentage: The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airports audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male