Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Caribbean Destination Reopening Researchers.
| Interest | Composition | Index |
| Caribbean Destination Reopening Researchers | 1.86% | 1.60x |
| Denver Trip Planners | 2.99% | 1.50x |
| Aviation Enthusiasts | 3.05% | 1.49x |
| Global Destinations Reopening Researchers | 1.79% | 1.48x |
| Aspen Trip Planners | 2.79% | 1.46x |
| Travel Reward Points Enthusiasts | 2.51% | 1.43x |
| Telluride Trip Planners | 2.78% | 1.42x |
| Western Canada Skiers and Snowboarders | 2.48% | 1.42x |
| Rock Climbing Enthusiasts | 2.44% | 1.38x |
| San Francisco Activities Researchers | 1.80% | 1.38x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.49% | 3.33x |
| Columbia | 0.16% | 2.92x |
| Hugo Boss | 0.33% | 2.75x |
| Patagonia | 0.10% | 2.66x |
| The North Face | 0.19% | 2.33x |
| Tommy Bahama | 0.22% | 2.19x |
| Abercrombie & Fitch | 0.06% | 1.89x |
| Kate Spade | 0.31% | 1.87x |
| American Apparel | 0.15% | 1.85x |
| Bonobos | 0.08% | 1.82x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Hobby Drones & Remote-Controlled Cars.
| Content Affinity | Composition | Index |
| Hobby Drones & Remote-Controlled Cars | 0.02% | 3.68x |
| European Museums, Restaurants & Events | 0.02% | 3.52x |
| Private Aviation | 0.32% | 3.48x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 3.04x |
| Audio Clips & Sound Effects | 0.01% | 3.04x |
| Alaska Cluster | 0.16% | 2.77x |
| Job Interview Process | 0.01% | 2.60x |
| Perfume, Makeup & Cosmetics | 0.02% | 2.56x |
| Smart Travel | 0.18% | 2.42x |
| South Carolina Beach Travel | 0.01% | 2.31x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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