Dstillery Audiences

AIRPORTS

Audience Size: 11.5 Million Devices

Explore the Airports Audience

Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 11.5 million unique devices whose actions qualify for the Airports audience.

Dstillery Crafted Audiences

INTERESTS

The Airports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airports audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 2.44% 1.61x
Aviation Enthusiasts 3.02% 1.56x
Colorado Skiers and Snowboarders 3.42% 1.53x
Business Travelers 3.24% 1.52x
Pilots 3.11% 1.51x
Travel Reward Points Enthusiasts 3.46% 1.51x
Washington Skiers and Snowboarders 3.43% 1.49x
Denver Trip Planners 3.53% 1.48x
Aspen Trip Planners 2.80% 1.47x
E-cycling Enthusiasts 3.74% 1.45x
Composition Percentage: The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 2.30% 3.57x
Tommy Bahama 1.67% 3.27x
Hugo Boss 2.41% 3.25x
Joe's Jeans 0.16% 3.21x
Columbia 0.84% 3.20x
Patagonia 0.66% 3.08x
The North Face 1.22% 3.08x
Free People 1.44% 3.07x
Lorna Jane 0.32% 3.03x
Bonobos 0.87% 2.99x
Composition Percentage: The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airports audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 0.01% 4.34x
Quebec Real Estate 0.02% 3.54x
Canada Online Shopping Cluster 0.04% 2.74x
Private Aviation 0.92% 2.63x
Canada Shopping - General Commerce 0.03% 2.55x
Canadian Real Estate Researcher Cluster 0.02% 2.46x
Canada Tax and Finance Research Cluster 0.03% 2.45x
French Canadian Cluster 0.08% 2.34x
Ontario Canada Cluster 0.02% 2.33x
Canadian Lifestyle 0.14% 2.24x
Composition Percentage: The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male