Dstillery Audiences

AIRPORTS

Audience Size: 2.5 Million Devices

Explore the Airports Audience

Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Airports audience.

Dstillery Crafted Audiences

INTERESTS

The Airports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airports audience is Hawaii Trip Planners.

Interest Composition Index
Hawaii Trip Planners 1.11% 1.59x
Wireless Headphone Researchers 0.03% 1.59x
Winter Sports Destination Seekers 0.78% 1.54x
Ski Enthusiasts 2.40% 1.44x
Ski and Snowboard Trip Planners 2.28% 1.43x
Ski and Snowboard Enthusiasts 0.92% 1.42x
Aspen Trip Planners 1.33% 1.42x
Wyoming Cowboys Fans 1.37% 1.40x
Business Travelers 0.87% 1.40x
Snowboard Enthusiasts 1.19% 1.39x
Composition Percentage: The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airports audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.03% 3.91x
Brooks Brothers 0.54% 3.90x
Hugo Boss 0.42% 2.71x
REI 0.26% 2.64x
Tommy Bahama 0.31% 2.55x
The North Face 0.21% 2.54x
Kate Spade 0.30% 2.44x
Columbia 0.16% 2.38x
Free People 0.27% 2.28x
Calvin Klein 0.03% 2.27x
Composition Percentage: The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airports audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 0.14% 4.20x
Tahoe & Reno Tourism 0.29% 2.99x
Healthcare Jobs 0.01% 2.86x
Hawaii News 0.36% 2.39x
Nepal News 0.02% 2.15x
Minnesota Community Business Cluster 0.02% 1.98x
Medical & Pharmaceutical Scholarship 0.01% 1.95x
Alaska Cluster 0.03% 1.94x
Custom Printing 0.01% 1.92x
Colorado Snow 0.13% 1.91x
Composition Percentage: The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male