Dstillery Audiences

AIRPORTS

Audience Size: 3.4 Million Devices

Explore the Airports Audience

Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Airports audience.

Dstillery Crafted Audiences

INTERESTS

The Airports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airports audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 1.25% 1.83x
Caribbean Destination Reopening Researchers 1.11% 1.70x
Global Destinations Reopening Researchers 1.18% 1.66x
Aspen Trip Planners 1.93% 1.66x
Rock Climbing Enthusiasts 1.66% 1.62x
Western Canada Skiers and Snowboarders 2.09% 1.59x
Denver Trip Planners 2.25% 1.57x
Wyoming Cowboys Fans 1.80% 1.56x
Work Comes First Travelers 0.70% 1.55x
Oregon Ducks Fans 1.33% 1.55x
Composition Percentage: The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airports audience is Patagonia.

Location Composition Index
Patagonia 0.57% 2.97x
Johnston and Murphy 0.02% 2.63x
Brooks Brothers 1.97% 2.43x
Joe's Jeans 0.09% 2.42x
Hugo Boss 1.62% 2.42x
The North Face 1.21% 2.40x
Columbia 0.67% 2.37x
Lorna Jane 0.39% 2.31x
Bonobos 0.58% 2.27x
REI 1.23% 2.24x
Composition Percentage: The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airports audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).

Content Affinity Composition Index
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.02% 5.89x
Winter Sports & Gear 0.02% 3.83x
Action Sports 0.02% 3.67x
Assorted Topics (Power Trains, Drones, Web Design) 0.02% 3.53x
Private Aviation 0.13% 2.98x
Local & Travel England - Northern England 0.02% 2.87x
Pet Supplies 0.02% 2.83x
Hawaii News 0.50% 2.67x
Lacrosse College Athletics 0.02% 2.48x
Pac 12 Sports 0.19% 2.41x
Composition Percentage: The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airports audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male