Dstillery Audiences

AIRPORTS

Audience Size: 10.5 Million Devices

Explore the Airports Audience

Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 million unique devices whose actions qualify for the Airports audience.

Dstillery Crafted Audiences

INTERESTS

The Airports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Airports audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 2.17% 1.59x
Business Travelers 2.73% 1.57x
Aviation Enthusiasts 2.68% 1.53x
Colorado Skiers and Snowboarders 2.95% 1.51x
Golf Enthusiasts 2.79% 1.48x
Travel Reward Points Enthusiasts 2.85% 1.47x
Pilots 2.52% 1.47x
Luxury Hotel Guests 2.69% 1.46x
Luxury Boutique Hotel Researchers 2.55% 1.46x
E-cycling Enthusiasts 3.09% 1.46x
Composition Percentage: The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Airports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 2.24% 3.65x
Hugo Boss 2.33% 3.36x
Tommy Bahama 1.45% 3.30x
Joe's Jeans 0.13% 3.26x
Columbia 0.73% 3.24x
Lorna Jane 0.29% 3.21x
Patagonia 0.60% 3.16x
The North Face 1.16% 3.08x
Free People 1.38% 3.06x
Madewell 1.26% 2.98x
Composition Percentage: The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Airports audience is Canadian Seniors Real Estate Research Cluster.

Content Affinity Composition Index
Canadian Seniors Real Estate Research Cluster 0.01% 4.38x
Quebec Real Estate 0.01% 3.94x
Toronto Tourism 0.02% 3.80x
Canada Shopping - General Commerce 0.03% 3.75x
Canada Online Shopping Cluster 0.04% 3.43x
Canadian Universities 0.02% 3.35x
Canada Tax and Finance Research Cluster 0.03% 3.33x
French Education 0.02% 3.28x
Canadian Real Estate Researcher Cluster 0.01% 3.17x
Winnipeg Canada News 0.04% 3.08x
Composition Percentage: The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male