Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Winter Sports Destination Seekers.
| Interest | Composition | Index |
| Winter Sports Destination Seekers | 0.57% | 1.78x |
| Hawaii Trip Planners | 1.35% | 1.76x |
| Aspen Trip Planners | 0.88% | 1.59x |
| Credit Cards Rewards Researchers | 1.41% | 1.56x |
| Ski and Snowboard Enthusiasts | 1.27% | 1.54x |
| Medical Science Researchers | 2.13% | 1.51x |
| Ski Enthusiasts | 1.88% | 1.50x |
| Indoor Cycling & Spinning Enthusiasts | 0.95% | 1.50x |
| Snowboard Enthusiasts | 0.88% | 1.48x |
| Private Jet Traveler | 2.10% | 1.47x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.31% | 3.49x |
| Joe's Jeans | 0.02% | 3.30x |
| Tommy Bahama | 0.36% | 3.12x |
| Columbia | 0.17% | 2.72x |
| REI | 0.23% | 2.70x |
| Express Outlets | 0.17% | 2.48x |
| White House Black Market | 0.72% | 2.45x |
| Calvin Klein | 0.07% | 2.45x |
| Eddie Bauer | 0.21% | 2.40x |
| Ralph Lauren | 0.17% | 2.39x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Alaska Cluster.
| Content Affinity | Composition | Index |
| Alaska Cluster | 0.06% | 8.63x |
| Electrical Engineering | 0.01% | 5.04x |
| Feminism | 0.01% | 3.31x |
| Canada Online Shopping Cluster | 0.02% | 2.98x |
| Tahoe & Reno Tourism | 0.24% | 2.69x |
| Hawaii News | 0.32% | 2.52x |
| New England & Ivy League Sports | 0.04% | 2.41x |
| MBA Education | 0.01% | 2.39x |
| France Online Music & Quiz Content Cluster | 0.03% | 2.32x |
| Promo Codes | 0.01% | 2.29x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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