Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Winter Sports Destination Seekers.
| Interest | Composition | Index |
| Winter Sports Destination Seekers | 1.25% | 1.83x |
| Caribbean Destination Reopening Researchers | 1.11% | 1.70x |
| Global Destinations Reopening Researchers | 1.18% | 1.66x |
| Aspen Trip Planners | 1.93% | 1.66x |
| Rock Climbing Enthusiasts | 1.66% | 1.62x |
| Western Canada Skiers and Snowboarders | 2.09% | 1.59x |
| Denver Trip Planners | 2.25% | 1.57x |
| Wyoming Cowboys Fans | 1.80% | 1.56x |
| Work Comes First Travelers | 0.70% | 1.55x |
| Oregon Ducks Fans | 1.33% | 1.55x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.57% | 2.97x |
| Johnston and Murphy | 0.02% | 2.63x |
| Brooks Brothers | 1.97% | 2.43x |
| Joe's Jeans | 0.09% | 2.42x |
| Hugo Boss | 1.62% | 2.42x |
| The North Face | 1.21% | 2.40x |
| Columbia | 0.67% | 2.37x |
| Lorna Jane | 0.39% | 2.31x |
| Bonobos | 0.58% | 2.27x |
| REI | 1.23% | 2.24x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.02% | 5.89x |
| Winter Sports & Gear | 0.02% | 3.83x |
| Action Sports | 0.02% | 3.67x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.02% | 3.53x |
| Private Aviation | 0.13% | 2.98x |
| Local & Travel England - Northern England | 0.02% | 2.87x |
| Pet Supplies | 0.02% | 2.83x |
| Hawaii News | 0.50% | 2.67x |
| Lacrosse College Athletics | 0.02% | 2.48x |
| Pac 12 Sports | 0.19% | 2.41x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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