Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Hawaii Trip Planners.
| Interest | Composition | Index |
| Hawaii Trip Planners | 1.11% | 1.59x |
| Wireless Headphone Researchers | 0.03% | 1.59x |
| Winter Sports Destination Seekers | 0.78% | 1.54x |
| Ski Enthusiasts | 2.40% | 1.44x |
| Ski and Snowboard Trip Planners | 2.28% | 1.43x |
| Ski and Snowboard Enthusiasts | 0.92% | 1.42x |
| Aspen Trip Planners | 1.33% | 1.42x |
| Wyoming Cowboys Fans | 1.37% | 1.40x |
| Business Travelers | 0.87% | 1.40x |
| Snowboard Enthusiasts | 1.19% | 1.39x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.03% | 3.91x |
| Brooks Brothers | 0.54% | 3.90x |
| Hugo Boss | 0.42% | 2.71x |
| REI | 0.26% | 2.64x |
| Tommy Bahama | 0.31% | 2.55x |
| The North Face | 0.21% | 2.54x |
| Kate Spade | 0.30% | 2.44x |
| Columbia | 0.16% | 2.38x |
| Free People | 0.27% | 2.28x |
| Calvin Klein | 0.03% | 2.27x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 0.14% | 4.20x |
| Tahoe & Reno Tourism | 0.29% | 2.99x |
| Healthcare Jobs | 0.01% | 2.86x |
| Hawaii News | 0.36% | 2.39x |
| Nepal News | 0.02% | 2.15x |
| Minnesota Community Business Cluster | 0.02% | 1.98x |
| Medical & Pharmaceutical Scholarship | 0.01% | 1.95x |
| Alaska Cluster | 0.03% | 1.94x |
| Custom Printing | 0.01% | 1.92x |
| Colorado Snow | 0.13% | 1.91x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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