Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Business Travelers.
| Interest | Composition | Index |
| Business Travelers | 1.98% | 1.63x |
| Colorado Skiers and Snowboarders | 2.23% | 1.60x |
| Aviation Enthusiasts | 1.74% | 1.60x |
| Pilots | 1.62% | 1.59x |
| Golf Enthusiasts | 2.01% | 1.57x |
| Western Canada Skiers and Snowboarders | 1.98% | 1.57x |
| Travel Reward Points Enthusiasts | 2.03% | 1.52x |
| Aspen Skiers and Snowboarders | 1.93% | 1.52x |
| Competitive Sports Participants | 1.54% | 1.46x |
| Private Jet Traveler | 1.86% | 1.45x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.32% | 3.86x |
| Johnston and Murphy | 0.67% | 3.82x |
| Brooks Brothers | 1.97% | 3.74x |
| Columbia | 0.63% | 3.63x |
| Saint Laurent Paris | 0.42% | 3.37x |
| Eddie Bauer | 0.74% | 3.28x |
| The North Face | 1.05% | 3.28x |
| Free People | 0.91% | 3.20x |
| Lorna Jane | 0.26% | 3.13x |
| Chicos | 2.03% | 3.13x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Discount Travel.
| Content Affinity | Composition | Index |
| Discount Travel | 11.11% | 1.28x |
| Colorado News | 2.08% | 1.28x |
| News Cluster | 2.67% | 1.19x |
| Latest Sports News | 3.89% | 1.17x |
| Furniture Shopping | 2.28% | 1.17x |
| Stock Market Investing Researchers | 3.33% | 1.17x |
| Sports News - Team Specific | 9.93% | 1.16x |
| Apple Blogs & Hacks | 1.58% | 1.16x |
| Sports Fanatics | 5.27% | 1.14x |
| Car Information | 2.76% | 1.14x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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