Explore the Airports Audience
Below you'll find more information about the Airports audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 million unique devices whose actions qualify for the Airports audience.
INTERESTS
The Airports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Airports audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 1.64% | 1.56x |
| Business Travelers | 1.33% | 1.55x |
| Colorado Skiers and Snowboarders | 1.86% | 1.54x |
| Pilots | 1.26% | 1.54x |
| Aviation Enthusiasts | 1.61% | 1.51x |
| Washington Skiers and Snowboarders | 1.85% | 1.48x |
| Aspen Skiers and Snowboarders | 1.72% | 1.45x |
| Executive Travelers | 1.49% | 1.44x |
| Denver Trip Planners | 1.68% | 1.42x |
| Travel Reward Points Enthusiasts | 1.40% | 1.40x |
Composition Percentage:
The overlap percentage between the Airports audience and the Interest attribute.
Index: A comparison of the Airports audience to the internet population.
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APPAREL RETAILERS
The Airports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Airports audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 1.36% | 3.21x |
| Columbia | 0.23% | 3.00x |
| Tommy Bahama | 0.53% | 2.93x |
| Saint Laurent Paris | 0.16% | 2.88x |
| The North Face | 0.65% | 2.73x |
| Patagonia | 0.19% | 2.72x |
| Lorna Jane | 0.09% | 2.67x |
| Free People | 0.29% | 2.57x |
| Eddie Bauer | 0.24% | 2.57x |
| REI | 0.78% | 2.52x |
Composition Percentage:
The overlap percentage between the Airports audience and the Location attribute.
Index: A comparison of the Airports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Airports audience is Toronto Tourism.
| Content Affinity | Composition | Index |
| Toronto Tourism | 0.02% | 2.71x |
| Quebec Job Seeker Cluster | 0.01% | 2.61x |
| Private Aviation | 0.56% | 2.50x |
| Canadian Real Estate Researcher Cluster | 0.02% | 2.19x |
| Quebec Real Estate | 0.01% | 2.18x |
| Alaska Cluster | 0.24% | 1.98x |
| Canadian Universities | 0.02% | 1.98x |
| Canada Shopping - Kitchenware | 0.03% | 1.85x |
| Canada Tax and Finance Research Cluster | 0.03% | 1.83x |
| Winnipeg Canada News | 0.02% | 1.82x |
Composition Percentage:
The overlap percentage between the Airports audience and the Content Affinity attribute.
Index: A comparison of the Airports audience to the internet population.
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DEMOGRAPHICS
The Airports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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