Explore the Albertsons Audience
Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 236.4 thousand unique devices whose actions qualify for the Albertsons audience.
INTERESTS
The Albertsons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Albertsons audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 11.88% | 5.35x |
| Montana and Idaho Trip Planners | 9.04% | 4.74x |
| Oregon Trip Planners | 8.64% | 4.47x |
| Washington County and Local Fair Visitors | 8.91% | 4.09x |
| Seattle Trip Planners | 8.23% | 3.88x |
| Oregon County and Local Fair Visitors | 8.37% | 3.68x |
| Seattle Seahawks Fans | 7.42% | 3.62x |
| Oregon Ducks Fans | 5.67% | 3.60x |
| Social Distancing Content Readers | 2.02% | 3.57x |
| Washington Skiers and Snowboarders | 6.75% | 3.46x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
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APPAREL RETAILERS
The Albertsons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.37% | 19.94x |
| Joe's Jeans | 0.40% | 13.33x |
| REI | 2.04% | 8.06x |
| Columbia | 1.14% | 6.45x |
| Abercrombie & Fitch | 0.60% | 6.41x |
| Zumiez | 8.49% | 6.22x |
| Lane Bryant | 4.96% | 5.77x |
| Buckle | 6.15% | 5.63x |
| Eddie Bauer | 2.55% | 5.59x |
| Tommy Bahama | 1.79% | 5.49x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 6.61% | 15.97x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 5.13% | 9.74x |
| Washington D.C. Hotels | 0.02% | 5.86x |
| Pacific Northwest Sports & News Cluster | 2.70% | 5.54x |
| Jokes & Riddles | 0.40% | 5.03x |
| Texas News Cluster | 3.78% | 4.99x |
| Las Vegas Hotels | 4.99% | 4.98x |
| Pacific Northwest Information Research Cluster | 6.34% | 4.65x |
| Tahoe & Reno Tourism | 0.94% | 4.64x |
| Ancestry & Memorial Researchers | 0.54% | 4.47x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
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DEMOGRAPHICS
The Albertsons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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