Explore the Albertsons Audience
Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 223.2 thousand unique devices whose actions qualify for the Albertsons audience.
INTERESTS
The Albertsons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Albertsons audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 3.73% | 3.25x |
| Oregon Trip Planners | 3.74% | 2.99x |
| Oregon Ducks Fans | 2.27% | 2.63x |
| California Skiers and Snowboarders | 3.58% | 2.49x |
| Los Angeles Mass Transit Commuters | 3.25% | 2.30x |
| Seattle Seahawks Fans | 2.71% | 2.28x |
| San Diego Trip Planners | 3.22% | 2.27x |
| California Trip Planners | 2.91% | 2.10x |
| Los Angeles Dodgers Fans | 2.67% | 2.04x |
| Long Beach California Trip Planners | 3.00% | 1.99x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
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APPAREL RETAILERS
The Albertsons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.58% | 13.18x |
| Joe's Jeans | 0.40% | 12.81x |
| Zumiez | 1.98% | 7.94x |
| Saint Laurent Paris | 0.44% | 6.85x |
| Lane Bryant | 2.39% | 6.70x |
| Abercrombie & Fitch | 1.12% | 6.35x |
| Michael Kors | 0.91% | 6.04x |
| Chicos | 2.01% | 5.74x |
| H&M | 1.60% | 5.54x |
| Aeropostale | 1.67% | 5.50x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 2.02% | 11.34x |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 1.85% | 7.15x |
| New Mexico News | 2.11% | 6.09x |
| Pacific Northwest Information Research Cluster | 1.81% | 3.89x |
| Southern California Tourism | 1.17% | 3.82x |
| Southern California Cluster | 0.31% | 3.79x |
| Central California Cluster | 0.90% | 3.74x |
| Las Vegas Hotels | 2.18% | 3.66x |
| Oregon News | 2.75% | 3.23x |
| Pacific Northwest Sports & News Cluster | 1.17% | 3.23x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
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DEMOGRAPHICS
The Albertsons audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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