Dstillery Audiences

ALBERTSONS

Audience Size: 98 Thousand Devices

Explore the Albertsons Audience

Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 98 thousand unique devices whose actions qualify for the Albertsons audience.

Dstillery Crafted Audiences

INTERESTS

The Albertsons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Albertsons audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 10.55% 4.73x
North West State Fair Visitors 12.61% 4.66x
Oregon Trip Planners 9.78% 4.36x
Oregon County and Local Fair Visitors 9.52% 3.36x
Washington County and Local Fair Visitors 8.62% 3.13x
Yellowstone Park Trip Planners 9.01% 2.92x
Oregon Ducks Fans 4.25% 2.74x
Washington Skiers and Snowboarders 5.53% 2.58x
Seattle Seahawks Fans 5.92% 2.56x
Gonzaga Bulldogs Fans 5.41% 2.52x
Composition Percentage: The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Albertsons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.34% 10.65x
REI 0.92% 7.43x
Supreme 0.03% 5.91x
Calvin Klein 0.08% 5.22x
Eddie Bauer 1.21% 4.75x
H&M 1.53% 4.02x
Lane Bryant 2.13% 3.86x
Zumiez 1.92% 3.59x
Lululemon 0.85% 3.37x
American Apparel 0.34% 3.33x
Composition Percentage: The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 6.18% 14.48x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 4.50% 9.28x
Washington D.C. Hotels 0.02% 5.86x
Tahoe & Reno Tourism 0.77% 5.23x
Pacific Northwest Information Research Cluster 5.53% 4.92x
Florida College Athletics 0.39% 4.91x
Las Vegas Hotels 3.73% 4.61x
Oregon News 7.72% 4.23x
East Texas Cluster 1.54% 4.11x
Pacific Northwest Sports & News Cluster 1.42% 4.05x
Composition Percentage: The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Albertsons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female