Dstillery Audiences

ALBERTSONS

Audience Size: 509.9 Thousand Devices

Explore the Albertsons Audience

Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 509.9 thousand unique devices whose actions qualify for the Albertsons audience.

Dstillery Crafted Audiences

INTERESTS

The Albertsons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Albertsons audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 3.81% 3.17x
Oregon Trip Planners 4.10% 3.11x
California Skiers and Snowboarders 3.73% 2.77x
Oregon Ducks Fans 2.40% 2.48x
San Diego Trip Planners 4.05% 2.43x
Seattle Seahawks Fans 3.36% 2.32x
Los Angeles Angels Fans 2.38% 2.14x
Las Vegas Trip Planners 6.61% 2.12x
Los Angeles Chargers Fans 2.67% 2.09x
Los Angeles Dodgers Fans 2.45% 2.05x
Composition Percentage: The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Albertsons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.07% 12.84x
Joe's Jeans 0.64% 8.61x
Tommy Bahama 2.33% 6.56x
Lane Bryant 4.94% 6.14x
Zumiez 4.07% 5.96x
REI 1.93% 5.95x
Columbia 1.07% 5.86x
Topshop 0.12% 5.57x
Abercrombie & Fitch 2.54% 5.33x
H&M 3.91% 5.32x
Composition Percentage: The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 1.95% 8.93x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.90% 7.02x
Las Vegas Hotels 3.86% 5.22x
New Mexico News 1.81% 4.71x
Central California Cluster 1.29% 4.60x
Los Angeles Cluster 0.10% 3.53x
Oregon News 3.24% 3.22x
Southern California Tourism 0.91% 3.12x
Pac 12 Sports 0.38% 3.04x
Pacific Northwest Information Research Cluster 2.16% 3.03x
Composition Percentage: The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Albertsons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male