Explore the Albertsons Audience
Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 491.3 thousand unique devices whose actions qualify for the Albertsons audience.
INTERESTS
The Albertsons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Albertsons audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.02% | 4.20x |
| North West State Fair Visitors | 8.87% | 3.66x |
| Oregon Trip Planners | 7.98% | 3.38x |
| Montana and Idaho Trip Planners | 7.68% | 3.22x |
| California Skiers and Snowboarders | 7.30% | 3.12x |
| Oregon County and Local Fair Visitors | 7.00% | 3.08x |
| Washington County and Local Fair Visitors | 6.35% | 2.70x |
| Oregon Ducks Fans | 4.75% | 2.54x |
| Seattle Seahawks Fans | 5.80% | 2.40x |
| San Diego Trip Planners | 6.45% | 2.39x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
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APPAREL RETAILERS
The Albertsons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.02% | 13.52x |
| Joe's Jeans | 0.48% | 7.81x |
| REI | 1.96% | 6.41x |
| Tommy Bahama | 2.76% | 5.84x |
| Zumiez | 6.80% | 5.54x |
| Topshop | 0.40% | 5.53x |
| Lane Bryant | 4.90% | 5.43x |
| Columbia | 1.37% | 5.24x |
| Buckle | 5.08% | 5.16x |
| Levi Strauss | 1.55% | 4.43x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Albertsons audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 18.20x |
| Golf & Boats | 0.01% | 15.83x |
| Home Décor, Furniture, & Decorating | 0.02% | 12.13x |
| Idaho Cluster | 3.92% | 11.97x |
| Handyman Tools | 0.02% | 11.78x |
| Saskatchewan Media & Retail Cluster | 0.05% | 11.40x |
| Barcode Site & App Users | 0.04% | 10.28x |
| Sports - Skiing, Snowboarding | 0.02% | 9.54x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 3.25% | 7.49x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 6.66x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
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DEMOGRAPHICS
The Albertsons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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