Dstillery Audiences

ALBERTSONS

Audience Size: 446.1 Thousand Devices

Explore the Albertsons Audience

Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 446.1 thousand unique devices whose actions qualify for the Albertsons audience.

Dstillery Crafted Audiences

INTERESTS

The Albertsons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Albertsons audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 8.28% 3.81x
Montana and Idaho Trip Planners 7.25% 3.66x
California Skiers and Snowboarders 6.99% 3.54x
Oregon Trip Planners 6.22% 3.22x
Washington County and Local Fair Visitors 6.03% 2.89x
San Diego Trip Planners 5.92% 2.85x
California Trip Planners 5.11% 2.66x
Los Angeles Mass Transit Commuters 5.81% 2.60x
Seattle Seahawks Fans 5.30% 2.49x
Oregon County and Local Fair Visitors 5.11% 2.43x
Composition Percentage: The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Albertsons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.33% 14.79x
Joe's Jeans 0.56% 10.62x
REI 2.12% 6.83x
Topshop 0.52% 5.86x
Zumiez 8.16% 5.84x
Tommy Bahama 3.22% 5.82x
Lane Bryant 5.12% 5.38x
Columbia 1.49% 5.33x
Buckle 5.80% 5.12x
Levi Strauss 1.47% 4.92x
Composition Percentage: The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 4.34% 14.70x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 4.67% 11.36x
Southern California Cluster 0.29% 7.92x
Southern California Tourism 1.18% 6.18x
Washington D.C. Hotels 0.02% 5.86x
Pac 12 Sports 0.33% 4.68x
San Diego Cluster 3.79% 4.48x
Las Vegas Hotels 3.50% 3.96x
Pacific Northwest Sports & News Cluster 1.69% 3.82x
Central California Cluster 1.51% 3.78x
Composition Percentage: The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Albertsons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female