Explore the Albertsons Audience
Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 221.9 thousand unique devices whose actions qualify for the Albertsons audience.
INTERESTS
The Albertsons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Albertsons audience is Montana and Idaho Trip Planners.
| Interest | Composition | Index |
| Montana and Idaho Trip Planners | 9.46% | 5.12x |
| Oregon Trip Planners | 9.80% | 4.93x |
| North West State Fair Visitors | 12.35% | 4.84x |
| Oregon Ducks Fans | 4.70% | 3.88x |
| Western Canada Skiers and Snowboarders | 5.10% | 3.49x |
| Washington County and Local Fair Visitors | 8.32% | 3.39x |
| Washington Skiers and Snowboarders | 5.91% | 3.15x |
| Seattle Trip Planners | 7.79% | 3.10x |
| Oregon County and Local Fair Visitors | 7.65% | 2.95x |
| Yellowstone Park Trip Planners | 8.39% | 2.90x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
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APPAREL RETAILERS
The Albertsons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.04% | 8.71x |
| Joe's Jeans | 0.24% | 7.71x |
| REI | 1.97% | 5.23x |
| Charlotte Russe | 0.58% | 3.75x |
| Supreme | 0.01% | 3.74x |
| H&M | 4.40% | 3.73x |
| Patagonia | 0.52% | 3.68x |
| Calvin Klein | 0.17% | 3.62x |
| Zumiez | 5.88% | 3.56x |
| American Apparel | 1.18% | 3.34x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 5.10% | 14.74x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 5.03% | 12.68x |
| Pac 12 Sports | 0.47% | 8.29x |
| Pacific Northwest Sports & News Cluster | 1.68% | 6.15x |
| Pacific Northwest Information Research Cluster | 5.77% | 6.06x |
| Washington D.C. Hotels | 0.02% | 5.86x |
| Oregon News | 7.65% | 5.25x |
| East Texas Cluster | 1.48% | 5.02x |
| Las Vegas Hotels | 3.62% | 5.00x |
| Public Policy Media | 0.20% | 4.34x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
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DEMOGRAPHICS
The Albertsons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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