Dstillery Audiences

ALBERTSONS

Audience Size: 223.2 Thousand Devices

Explore the Albertsons Audience

Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 223.2 thousand unique devices whose actions qualify for the Albertsons audience.

Dstillery Crafted Audiences

INTERESTS

The Albertsons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Albertsons audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 3.73% 3.25x
Oregon Trip Planners 3.74% 2.99x
Oregon Ducks Fans 2.27% 2.63x
California Skiers and Snowboarders 3.58% 2.49x
Los Angeles Mass Transit Commuters 3.25% 2.30x
Seattle Seahawks Fans 2.71% 2.28x
San Diego Trip Planners 3.22% 2.27x
California Trip Planners 2.91% 2.10x
Los Angeles Dodgers Fans 2.67% 2.04x
Long Beach California Trip Planners 3.00% 1.99x
Composition Percentage: The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Albertsons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.58% 13.18x
Joe's Jeans 0.40% 12.81x
Zumiez 1.98% 7.94x
Saint Laurent Paris 0.44% 6.85x
Lane Bryant 2.39% 6.70x
Abercrombie & Fitch 1.12% 6.35x
Michael Kors 0.91% 6.04x
Chicos 2.01% 5.74x
H&M 1.60% 5.54x
Aeropostale 1.67% 5.50x
Composition Percentage: The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 2.02% 11.34x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 1.85% 7.15x
New Mexico News 2.11% 6.09x
Pacific Northwest Information Research Cluster 1.81% 3.89x
Southern California Tourism 1.17% 3.82x
Southern California Cluster 0.31% 3.79x
Central California Cluster 0.90% 3.74x
Las Vegas Hotels 2.18% 3.66x
Oregon News 2.75% 3.23x
Pacific Northwest Sports & News Cluster 1.17% 3.23x
Composition Percentage: The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Albertsons audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female