Dstillery Audiences

ALBERTSONS

Audience Size: 144.3 Thousand Devices

Explore the Albertsons Audience

Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 144.3 thousand unique devices whose actions qualify for the Albertsons audience.

Dstillery Crafted Audiences

INTERESTS

The Albertsons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Albertsons audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 16.04% 6.66x
Montana and Idaho Trip Planners 11.30% 5.45x
Washington Skiers and Snowboarders 10.04% 4.80x
Oregon Trip Planners 10.18% 4.75x
Seattle Seahawks Fans 10.88% 4.64x
Washington County and Local Fair Visitors 10.74% 4.51x
Oregon County and Local Fair Visitors 9.62% 3.90x
Oregon Ducks Fans 6.42% 3.84x
Seattle Trip Planners 8.65% 3.73x
Gonzaga Bulldogs Fans 6.56% 3.48x
Composition Percentage: The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Albertsons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.63% 16.09x
Joe's Jeans 0.21% 14.27x
REI 1.54% 8.68x
Free People 1.50% 5.68x
Columbia 0.58% 5.66x
Zumiez 4.72% 5.51x
Eddie Bauer 1.53% 5.22x
Buckle 3.81% 5.21x
Supreme 0.03% 5.08x
Lane Bryant 3.12% 5.06x
Composition Percentage: The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 7.11% 13.61x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 5.58% 8.82x
Pacific Northwest Sports & News Cluster 3.63% 6.77x
Pacific Northwest Information Research Cluster 11.16% 6.56x
Washington D.C. Hotels 0.02% 5.86x
Las Vegas Hotels 6.42% 5.67x
Tahoe & Reno Tourism 1.39% 5.53x
Oregon News 11.02% 5.43x
Oil & Energy 0.42% 4.65x
Central California Cluster 1.12% 4.56x
Composition Percentage: The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Albertsons audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female