Dstillery Audiences

ALBERTSONS

Audience Size: 171.6 Thousand Devices

Explore the Albertsons Audience

Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 171.6 thousand unique devices whose actions qualify for the Albertsons audience.

Dstillery Crafted Audiences

INTERESTS

The Albertsons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Albertsons audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 8.53% 5.46x
Oregon Trip Planners 8.24% 4.83x
North West State Fair Visitors 10.95% 4.46x
Oregon Ducks Fans 3.20% 3.83x
Seattle Seahawks Fans 6.01% 2.89x
Washington Skiers and Snowboarders 5.04% 2.86x
Gonzaga Bulldogs Fans 4.17% 2.83x
Oregon County and Local Fair Visitors 6.69% 2.74x
Washington County and Local Fair Visitors 6.59% 2.73x
Western Canada Skiers and Snowboarders 3.49% 2.73x
Composition Percentage: The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Albertsons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Albertsons audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.37% 9.63x
Lorna Jane 1.61% 9.55x
REI 2.79% 5.10x
Charlotte Russe 0.90% 3.74x
H&M 6.45% 3.73x
Zumiez 8.97% 3.62x
Columbia 1.00% 3.52x
Patagonia 0.66% 3.44x
American Apparel 1.64% 3.40x
Saint Laurent Paris 0.32% 3.22x
Composition Percentage: The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 5.43% 16.98x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.59% 9.42x
Las Vegas Hotels 3.78% 6.12x
Pacific Northwest Information Research Cluster 5.14% 6.02x
Washington D.C. Hotels 0.02% 5.86x
Oregon News 6.30% 5.66x
Recreational Motor Sport Enthusiasts 0.39% 5.38x
East Texas Cluster 1.36% 5.24x
Pacific Northwest Sports & News Cluster 0.87% 5.17x
Pac 12 Sports 0.39% 5.12x
Composition Percentage: The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Albertsons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male