Dstillery Audiences

ALBERTSONS

Audience Size: 491.3 Thousand Devices

Explore the Albertsons Audience

Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 491.3 thousand unique devices whose actions qualify for the Albertsons audience.

Dstillery Crafted Audiences

INTERESTS

The Albertsons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Albertsons audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.02% 4.20x
North West State Fair Visitors 8.87% 3.66x
Oregon Trip Planners 7.98% 3.38x
Montana and Idaho Trip Planners 7.68% 3.22x
California Skiers and Snowboarders 7.30% 3.12x
Oregon County and Local Fair Visitors 7.00% 3.08x
Washington County and Local Fair Visitors 6.35% 2.70x
Oregon Ducks Fans 4.75% 2.54x
Seattle Seahawks Fans 5.80% 2.40x
San Diego Trip Planners 6.45% 2.39x
Composition Percentage: The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Albertsons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.02% 13.52x
Joe's Jeans 0.48% 7.81x
REI 1.96% 6.41x
Tommy Bahama 2.76% 5.84x
Zumiez 6.80% 5.54x
Topshop 0.40% 5.53x
Lane Bryant 4.90% 5.43x
Columbia 1.37% 5.24x
Buckle 5.08% 5.16x
Levi Strauss 1.55% 4.43x
Composition Percentage: The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Albertsons audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 18.20x
Golf & Boats 0.01% 15.83x
Home Décor, Furniture, & Decorating 0.02% 12.13x
Idaho Cluster 3.92% 11.97x
Handyman Tools 0.02% 11.78x
Saskatchewan Media & Retail Cluster 0.05% 11.40x
Barcode Site & App Users 0.04% 10.28x
Sports - Skiing, Snowboarding 0.02% 9.54x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.25% 7.49x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 6.66x
Composition Percentage: The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Albertsons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female