Dstillery Audiences

ALBERTSONS

Audience Size: 82.2 Thousand Devices

Explore the Albertsons Audience

Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 82.2 thousand unique devices whose actions qualify for the Albertsons audience.

Dstillery Crafted Audiences

INTERESTS

The Albertsons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Albertsons audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 9.57% 4.44x
Yellowstone Park Trip Planners 8.98% 4.27x
Oregon Trip Planners 10.01% 4.20x
Wyoming Cowboys Fans 2.80% 4.00x
North West State Fair Visitors 8.98% 3.54x
Oregon Ducks Fans 3.53% 3.51x
Oregon County and Local Fair Visitors 7.66% 3.40x
Winter Sports Destination Seekers 1.03% 3.02x
Godiva Chocolate Fans 1.47% 2.87x
Country Home Decorators 1.03% 2.87x
Composition Percentage: The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Albertsons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.33% 10.83x
REI 0.64% 7.33x
Club Monaco 0.16% 5.54x
Hollister 1.00% 5.43x
Tommy Bahama 0.61% 5.31x
Mens Wearhouse 1.99% 5.05x
Buckle 1.88% 4.99x
Forever 21 0.71% 4.79x
Topshop 0.04% 4.63x
Journeys 2.49% 4.58x
Composition Percentage: The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 5.45% 18.34x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 4.27% 15.85x
Texas News Cluster 0.88% 7.00x
Oregon News 5.30% 5.90x
Washington D.C. Hotels 0.02% 5.86x
Las Vegas Hotels 2.65% 5.40x
Australia & New Zealand Media 0.44% 5.00x
New Mexico News 2.36% 4.75x
Peru Media 0.29% 3.86x
East Texas Cluster 0.44% 3.80x
Composition Percentage: The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Albertsons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male