Explore the Albertsons Audience
Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 62.8 thousand unique devices whose actions qualify for the Albertsons audience.
INTERESTS
The Albertsons audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Albertsons audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 9.00% | 6.90x |
| Food Bank Researchers | 2.84% | 6.61x |
| Montana and Idaho Trip Planners | 7.11% | 5.60x |
| Washington County and Local Fair Visitors | 8.53% | 5.44x |
| North West State Fair Visitors | 9.00% | 5.41x |
| Sustainable Lifestyle Enthusiasts | 6.16% | 5.34x |
| Oregon County and Local Fair Visitors | 8.53% | 5.27x |
| Thai Food Enthusiasts | 5.21% | 5.02x |
| Korean Food Enthusiasts | 4.27% | 4.57x |
| Malaysian Food Enthusiasts | 4.74% | 4.51x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
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APPAREL RETAILERS
The Albertsons audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.48% | 19.18x |
| Joe's Jeans | 0.08% | 11.35x |
| REI | 1.90% | 10.53x |
| Saint Laurent Paris | 0.20% | 8.65x |
| Patagonia | 0.48% | 7.43x |
| Columbia | 0.66% | 6.74x |
| Zumiez | 4.43% | 6.20x |
| Free People | 1.08% | 6.08x |
| The North Face | 0.81% | 6.00x |
| Eddie Bauer | 2.17% | 5.91x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Albertsons audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 4.27% | 13.26x |
| Idaho Cluster | 2.84% | 11.02x |
| Alaska Cluster | 0.83% | 7.20x |
| Oregon News | 6.64% | 5.95x |
| Washington D.C. Hotels | 0.02% | 5.86x |
| Private Aviation | 0.62% | 4.95x |
| Colorado Cluster | 1.90% | 4.78x |
| Philippines News | 0.62% | 4.32x |
| Central California Cluster | 0.62% | 4.19x |
| Las Vegas Hotels | 1.90% | 4.19x |
Composition Percentage:
The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
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DEMOGRAPHICS
The Albertsons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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