Dstillery Audiences

ALBERTSONS

Audience Size: 236.4 Thousand Devices

Explore the Albertsons Audience

Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 236.4 thousand unique devices whose actions qualify for the Albertsons audience.

Dstillery Crafted Audiences

INTERESTS

The Albertsons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Albertsons audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 11.88% 5.35x
Montana and Idaho Trip Planners 9.04% 4.74x
Oregon Trip Planners 8.64% 4.47x
Washington County and Local Fair Visitors 8.91% 4.09x
Seattle Trip Planners 8.23% 3.88x
Oregon County and Local Fair Visitors 8.37% 3.68x
Seattle Seahawks Fans 7.42% 3.62x
Oregon Ducks Fans 5.67% 3.60x
Social Distancing Content Readers 2.02% 3.57x
Washington Skiers and Snowboarders 6.75% 3.46x
Composition Percentage: The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Albertsons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.37% 19.94x
Joe's Jeans 0.40% 13.33x
REI 2.04% 8.06x
Columbia 1.14% 6.45x
Abercrombie & Fitch 0.60% 6.41x
Zumiez 8.49% 6.22x
Lane Bryant 4.96% 5.77x
Buckle 6.15% 5.63x
Eddie Bauer 2.55% 5.59x
Tommy Bahama 1.79% 5.49x
Composition Percentage: The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 6.61% 15.97x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 5.13% 9.74x
Washington D.C. Hotels 0.02% 5.86x
Pacific Northwest Sports & News Cluster 2.70% 5.54x
Jokes & Riddles 0.40% 5.03x
Texas News Cluster 3.78% 4.99x
Las Vegas Hotels 4.99% 4.98x
Pacific Northwest Information Research Cluster 6.34% 4.65x
Tahoe & Reno Tourism 0.94% 4.64x
Ancestry & Memorial Researchers 0.54% 4.47x
Composition Percentage: The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Albertsons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male