Dstillery Audiences

ALBERTSONS

Audience Size: 421.2 Thousand Devices

Explore the Albertsons Audience

Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 421.2 thousand unique devices whose actions qualify for the Albertsons audience.

Dstillery Crafted Audiences

INTERESTS

The Albertsons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Albertsons audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 4.40% 3.20x
Montana and Idaho Trip Planners 3.94% 3.11x
California Skiers and Snowboarders 4.50% 3.06x
Oregon Ducks Fans 2.58% 2.69x
San Diego Trip Planners 3.80% 2.34x
Los Angeles Mass Transit Commuters 3.64% 2.29x
California Trip Planners 3.47% 2.26x
Men's Suit Shoppers 2.80% 2.10x
Seattle Seahawks Fans 2.73% 2.09x
Washington Skiers and Snowboarders 2.96% 2.08x
Composition Percentage: The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Albertsons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.96% 11.75x
Joe's Jeans 0.54% 9.29x
Zumiez 3.12% 7.33x
Lane Bryant 3.89% 6.27x
Columbia 0.80% 6.12x
Tommy Bahama 1.81% 5.98x
Abercrombie & Fitch 2.47% 5.93x
Saint Laurent Paris 0.62% 5.90x
REI 2.03% 5.86x
Michael Kors 1.49% 5.82x
Composition Percentage: The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 2.02% 10.24x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.73% 6.74x
New Mexico News 1.65% 4.71x
Las Vegas Hotels 2.94% 4.44x
Central California Cluster 1.08% 4.28x
Southern California Tourism 1.10% 3.70x
Oregon News 3.18% 3.52x
Gadgets 0.10% 3.36x
Los Angeles Cluster 0.10% 3.28x
Pacific Northwest Information Research Cluster 1.85% 3.19x
Composition Percentage: The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Albertsons audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female