Dstillery Audiences

ALBERTSONS

Audience Size: 388.1 Thousand Devices

Explore the Albertsons Audience

Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 388.1 thousand unique devices whose actions qualify for the Albertsons audience.

Dstillery Crafted Audiences

INTERESTS

The Albertsons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Albertsons audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 8.77% 3.81x
Montana and Idaho Trip Planners 7.59% 3.70x
Oregon Trip Planners 7.49% 3.63x
California Skiers and Snowboarders 7.36% 3.13x
Oregon County and Local Fair Visitors 6.44% 2.74x
San Diego Trip Planners 6.37% 2.74x
Washington County and Local Fair Visitors 5.85% 2.70x
Oregon Ducks Fans 4.70% 2.67x
California Trip Planners 6.04% 2.61x
San Francisco Activities Researchers 5.09% 2.45x
Composition Percentage: The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Albertsons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.74% 16.21x
Joe's Jeans 0.63% 13.05x
REI 2.34% 7.56x
Zumiez 9.78% 6.00x
Tommy Bahama 3.03% 5.92x
Columbia 1.46% 5.57x
Lane Bryant 5.66% 5.57x
Topshop 0.44% 5.36x
Charlotte Russe 3.60% 5.19x
Buckle 6.43% 5.17x
Composition Percentage: The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 3.98% 13.39x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 3.78% 9.08x
Southern California Tourism 1.22% 6.85x
Washington D.C. Hotels 0.02% 5.86x
Southern California Cluster 0.16% 5.10x
Professional Audio Visual 0.10% 4.52x
San Diego Cluster 3.75% 4.33x
Central California Cluster 1.68% 4.14x
Oregon News 5.65% 3.88x
Las Vegas Hotels 3.61% 3.88x
Composition Percentage: The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Albertsons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male