Dstillery Audiences

ALBERTSONS

Audience Size: 221.9 Thousand Devices

Explore the Albertsons Audience

Below you'll find more information about the Albertsons audience, broken down in different categories based on their digital and physical behaviors. These are 221.9 thousand unique devices whose actions qualify for the Albertsons audience.

Dstillery Crafted Audiences

INTERESTS

The Albertsons audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Albertsons audience is Montana and Idaho Trip Planners.

Interest Composition Index
Montana and Idaho Trip Planners 9.46% 5.12x
Oregon Trip Planners 9.80% 4.93x
North West State Fair Visitors 12.35% 4.84x
Oregon Ducks Fans 4.70% 3.88x
Western Canada Skiers and Snowboarders 5.10% 3.49x
Washington County and Local Fair Visitors 8.32% 3.39x
Washington Skiers and Snowboarders 5.91% 3.15x
Seattle Trip Planners 7.79% 3.10x
Oregon County and Local Fair Visitors 7.65% 2.95x
Yellowstone Park Trip Planners 8.39% 2.90x
Composition Percentage: The overlap percentage between the Albertsons audience and the Interest attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Albertsons audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Albertsons audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.04% 8.71x
Joe's Jeans 0.24% 7.71x
REI 1.97% 5.23x
Charlotte Russe 0.58% 3.75x
Supreme 0.01% 3.74x
H&M 4.40% 3.73x
Patagonia 0.52% 3.68x
Calvin Klein 0.17% 3.62x
Zumiez 5.88% 3.56x
American Apparel 1.18% 3.34x
Composition Percentage: The overlap percentage between the Albertsons audience and the Location attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Albertsons audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 5.10% 14.74x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 5.03% 12.68x
Pac 12 Sports 0.47% 8.29x
Pacific Northwest Sports & News Cluster 1.68% 6.15x
Pacific Northwest Information Research Cluster 5.77% 6.06x
Washington D.C. Hotels 0.02% 5.86x
Oregon News 7.65% 5.25x
East Texas Cluster 1.48% 5.02x
Las Vegas Hotels 3.62% 5.00x
Public Policy Media 0.20% 4.34x
Composition Percentage: The overlap percentage between the Albertsons audience and the Content Affinity attribute.
Index: A comparison of the Albertsons audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Albertsons audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male