Explore the Aldo Audience
Below you'll find more information about the Aldo audience, broken down in different categories based on their digital and physical behaviors. These are 15.6 thousand unique devices whose actions qualify for the Aldo audience.
INTERESTS
The Aldo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Aldo audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 5.77% | 6.23x |
| Women’s Fashion Blogs Readers | 2.88% | 5.29x |
| Cape Cod News Readers | 3.85% | 5.12x |
| Realtors & Real Estate Researchers | 2.88% | 5.12x |
| Investment Management Professionals | 2.88% | 5.05x |
| Curly Hair Care Shoppers | 2.88% | 4.73x |
| Modern Art Museum Researchers | 3.85% | 4.69x |
| New York City Events Researchers | 4.81% | 4.54x |
| Competitive Tri-Athletes | 2.88% | 4.46x |
| Vacation Planners | 2.88% | 4.37x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Interest attribute.
Index: A comparison of the Aldo audience to the internet population.
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APPAREL RETAILERS
The Aldo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Aldo audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 13.53% | 200.50x |
| Club Monaco | 4.93% | 171.79x |
| The North Face | 6.13% | 102.45x |
| Hugo Boss | 10.89% | 100.22x |
| Banana Republic | 13.66% | 97.25x |
| Kate Spade | 4.76% | 96.98x |
| Abercrombie & Fitch | 7.12% | 86.84x |
| Gap | 15.07% | 76.48x |
| Zara | 7.41% | 76.44x |
| Anthropologie | 13.99% | 72.95x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Location attribute.
Index: A comparison of the Aldo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Aldo audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 4.81% | 9.92x |
| North Carolina | 4.81% | 7.31x |
| North Carolina News | 3.85% | 5.19x |
| Upstate New York Local Information Cluster | 2.88% | 4.64x |
| Southeast College Athletics | 0.25% | 3.98x |
| West Virginia News | 1.92% | 3.69x |
| RPG & MMO Video Game Fans | 2.88% | 3.67x |
| Children's Learning Tools | 0.31% | 3.36x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.06% | 3.34x |
| Oregon News | 2.88% | 3.32x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Content Affinity attribute.
Index: A comparison of the Aldo audience to the internet population.
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DEMOGRAPHICS
The Aldo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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