Explore the Aldo Audience
Below you'll find more information about the Aldo audience, broken down in different categories based on their digital and physical behaviors. These are 26.1 thousand unique devices whose actions qualify for the Aldo audience.
INTERESTS
The Aldo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Aldo audience is European Trip Planners.
| Interest | Composition | Index |
| European Trip Planners | 8.33% | 4.21x |
| Financially Aware (COVID-19 related) | 4.17% | 3.63x |
| Home Design Enthusiasts | 4.17% | 3.63x |
| Major Airline Customers | 6.25% | 3.46x |
| Food Delivery Service Users | 2.08% | 3.43x |
| Cricket Enthusiasts | 5.21% | 3.43x |
| Northeastern Voters | 6.25% | 3.40x |
| Home Custom Bedroom Decorators | 3.12% | 3.19x |
| Custom Home Lighting Shoppers | 3.12% | 3.19x |
| Photography Enthusiasts | 4.17% | 3.15x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Interest attribute.
Index: A comparison of the Aldo audience to the internet population.
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APPAREL RETAILERS
The Aldo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Aldo audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 2.04% | 95.81x |
| Abercrombie & Fitch | 3.09% | 70.57x |
| Zara | 7.42% | 65.66x |
| Uniqlo | 3.53% | 64.66x |
| Charlotte Russe | 4.58% | 64.23x |
| Lorna Jane | 1.27% | 54.18x |
| Armani | 5.45% | 51.87x |
| Intermix | 1.16% | 51.42x |
| Free People | 8.03% | 48.12x |
| American Apparel | 5.63% | 46.26x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Location attribute.
Index: A comparison of the Aldo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Aldo audience is Pet Adoption.
| Content Affinity | Composition | Index |
| Pet Adoption | 1.85% | 4.67x |
| Technology News | 5.21% | 4.44x |
| Bulgaria Cluster | 0.03% | 3.97x |
| Garden Power Equipment | 0.52% | 3.92x |
| Wine, Liquor & Mixology | 2.08% | 3.89x |
| Mexico Cluster | 1.36% | 3.84x |
| Flower Shopping | 0.09% | 3.67x |
| Fantasy Name Generators | 1.23% | 3.61x |
| LGBTQ Advocacy | 1.23% | 3.44x |
| North Carolina Education | 2.08% | 3.36x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Content Affinity attribute.
Index: A comparison of the Aldo audience to the internet population.
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DEMOGRAPHICS
The Aldo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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