Explore the Aldo Audience
Below you'll find more information about the Aldo audience, broken down in different categories based on their digital and physical behaviors. These are 521.5 thousand unique devices whose actions qualify for the Aldo audience.
INTERESTS
The Aldo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Aldo audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.98x |
| Work Hard, Play Hard Travelers | 0.04% | 2.92x |
| New York City Events Researchers | 7.14% | 2.78x |
| Online Grocery Shoppers | 7.66% | 2.72x |
| Getting Off the Grid Travelers | 0.04% | 2.59x |
| Ballet Enthusiasts | 6.63% | 2.59x |
| Family Adventures Travelers | 0.05% | 2.57x |
| New York Trip Planners | 6.95% | 2.55x |
| Real Estate Decision Makers | 6.27% | 2.29x |
| Restaurant Menu Researchers | 4.86% | 2.18x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Interest attribute.
Index: A comparison of the Aldo audience to the internet population.
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APPAREL RETAILERS
The Aldo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Aldo audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.34% | 66.10x |
| Intermix | 9.35% | 59.98x |
| Zara | 22.34% | 53.53x |
| Topshop | 3.85% | 53.40x |
| Supreme | 1.31% | 46.49x |
| Uniqlo | 11.35% | 43.09x |
| Madewell | 14.31% | 32.07x |
| Ann Taylor | 12.53% | 30.88x |
| Club Monaco | 6.24% | 30.83x |
| Calvin Klein | 2.76% | 30.82x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Location attribute.
Index: A comparison of the Aldo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Aldo audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.02% | 18.96x |
| Watches & Jewelry | 0.01% | 17.70x |
| Fashion & Cosmetics | 0.02% | 8.58x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 8.19x |
| Flags & Trump | 0.04% | 7.68x |
| Quebec Real Estate | 0.05% | 7.46x |
| Decoration & Fabric | 0.01% | 6.52x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 6.35x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.34x |
| Local & Travel England - North Midlands | 0.02% | 6.27x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Content Affinity attribute.
Index: A comparison of the Aldo audience to the internet population.
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DEMOGRAPHICS
The Aldo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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