Explore the Aldo Audience
Below you'll find more information about the Aldo audience, broken down in different categories based on their digital and physical behaviors. These are 46.5 thousand unique devices whose actions qualify for the Aldo audience.
INTERESTS
The Aldo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Aldo audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.11% | 4.60x |
| Retirement Planning Amid Covid-19 | 3.48% | 4.50x |
| New York Trip Planners | 3.48% | 3.81x |
| COVID Testing Researchers | 1.27% | 3.53x |
| Women's Fitness Enthusiasts | 0.95% | 3.38x |
| Luxury Hotel Guests | 1.90% | 3.23x |
| Ballet Enthusiasts | 3.80% | 3.15x |
| Coffee Lovers | 3.80% | 3.02x |
| Mens Fitness Publication Readers | 0.95% | 2.96x |
| Lunar New Year Researchers | 1.58% | 2.90x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Interest attribute.
Index: A comparison of the Aldo audience to the internet population.
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APPAREL RETAILERS
The Aldo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Aldo audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.39% | 107.25x |
| Zara | 8.43% | 87.57x |
| Abercrombie & Fitch | 5.03% | 72.15x |
| Express Outlets | 5.40% | 68.20x |
| Uniqlo | 3.38% | 64.76x |
| Club Monaco | 2.21% | 61.36x |
| Hollister | 17.53% | 54.42x |
| Charlotte Russe | 4.81% | 53.80x |
| The North Face | 4.15% | 50.36x |
| Free People | 6.04% | 50.27x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Location attribute.
Index: A comparison of the Aldo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Aldo audience is Legal Information Research Cluster.
| Content Affinity | Composition | Index |
| Legal Information Research Cluster | 0.62% | 9.49x |
| New York City Family & Activity Cluster | 4.11% | 6.11x |
| North Carolina | 4.43% | 5.69x |
| Southeast College Athletics | 0.25% | 3.98x |
| Apple Blogs & Hacks | 0.63% | 3.77x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 0.63% | 3.72x |
| K-12 Teacher Resources | 0.65% | 3.62x |
| Travel Adventure | 0.65% | 3.43x |
| Dating & Relationships | 0.95% | 3.37x |
| Children's Learning Tools | 0.31% | 3.36x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Content Affinity attribute.
Index: A comparison of the Aldo audience to the internet population.
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DEMOGRAPHICS
The Aldo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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