Explore the Aldo Audience
Below you'll find more information about the Aldo audience, broken down in different categories based on their digital and physical behaviors. These are 61.3 thousand unique devices whose actions qualify for the Aldo audience.
INTERESTS
The Aldo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Aldo audience is Fast Fashion Shoppers.
| Interest | Composition | Index |
| Fast Fashion Shoppers | 4.58% | 2.52x |
| New York City Events Researchers | 3.20% | 2.51x |
| Opera Enthusiasts | 4.81% | 2.29x |
| Reggaeton Fans | 6.18% | 2.28x |
| Chile Trip Planners | 5.72% | 2.26x |
| SEO Specialists | 3.89% | 2.25x |
| Classical Music Enthusiasts | 4.12% | 2.24x |
| College Aspirants | 5.26% | 2.22x |
| Black History Researchers | 4.81% | 2.16x |
| Life Insurance Researchers | 4.58% | 2.14x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Interest attribute.
Index: A comparison of the Aldo audience to the internet population.
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APPAREL RETAILERS
The Aldo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Aldo audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.80% | 90.54x |
| Abercrombie & Fitch | 3.29% | 86.89x |
| Uniqlo | 4.21% | 78.84x |
| Zara | 7.25% | 76.58x |
| Charlotte Russe | 3.65% | 69.93x |
| Free People | 7.64% | 51.37x |
| Hollister | 21.94% | 50.55x |
| Lorna Jane | 1.46% | 45.71x |
| Gymboree | 22.28% | 45.16x |
| Club Monaco | 1.63% | 42.22x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Location attribute.
Index: A comparison of the Aldo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Aldo audience is Quotes & Inspiration.
| Content Affinity | Composition | Index |
| Quotes & Inspiration | 0.92% | 4.39x |
| Party Planning & Invitations | 2.29% | 4.16x |
| Math Reference | 2.29% | 4.15x |
| Bulgaria Cluster | 0.03% | 3.97x |
| Garden Power Equipment | 0.52% | 3.92x |
| Flower Shopping | 0.09% | 3.67x |
| New Jersey Travel Location Cluster | 0.69% | 3.50x |
| LGBTQ Advocacy | 1.23% | 3.44x |
| Anime | 0.69% | 3.36x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.06% | 3.34x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Content Affinity attribute.
Index: A comparison of the Aldo audience to the internet population.
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DEMOGRAPHICS
The Aldo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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