Explore the Aldo Audience
Below you'll find more information about the Aldo audience, broken down in different categories based on their digital and physical behaviors. These are 669.1 thousand unique devices whose actions qualify for the Aldo audience.
INTERESTS
The Aldo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Aldo audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.46% | 3.00x |
| Ballet Enthusiasts | 6.86% | 2.98x |
| Online Grocery Shoppers | 6.63% | 2.80x |
| New York Trip Planners | 6.11% | 2.70x |
| Burger Enthusiast | 0.06% | 2.50x |
| Restaurant Menu Researchers | 4.63% | 2.33x |
| Real Estate Decision Makers | 5.24% | 2.27x |
| Opera Enthusiasts | 4.36% | 2.12x |
| United Arab Emirates Trip Planners | 4.16% | 2.03x |
| Retail Job Seekers | 4.94% | 2.03x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Interest attribute.
Index: A comparison of the Aldo audience to the internet population.
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APPAREL RETAILERS
The Aldo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Aldo audience is Topshop.
| Location | Composition | Index |
| Topshop | 4.32% | 52.37x |
| Everlane | 1.20% | 48.81x |
| Supreme | 1.08% | 48.35x |
| Intermix | 6.97% | 43.34x |
| Zara | 20.98% | 41.57x |
| Uniqlo | 13.13% | 38.86x |
| Saint Laurent Paris | 5.79% | 33.28x |
| Joe's Jeans | 1.50% | 31.09x |
| Armani | 14.69% | 30.32x |
| Club Monaco | 6.99% | 29.18x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Location attribute.
Index: A comparison of the Aldo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Aldo audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.25% | 6.53x |
| Paper & Packaging | 0.10% | 6.44x |
| Alternative Movie Streaming | 0.18% | 5.90x |
| NYC Tourist Attractions | 2.89% | 5.58x |
| Cosmetics Business | 0.08% | 5.29x |
| New York City Real Estate Research Cluster | 1.93% | 4.86x |
| Russia Cluster | 0.16% | 4.66x |
| French News & Gossip Cluster | 0.14% | 4.52x |
| Bulgaria Cluster | 0.03% | 3.97x |
| Consumer Rewards | 0.04% | 3.96x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Content Affinity attribute.
Index: A comparison of the Aldo audience to the internet population.
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DEMOGRAPHICS
The Aldo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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