Explore the Aldo Audience
Below you'll find more information about the Aldo audience, broken down in different categories based on their digital and physical behaviors. These are 585.7 thousand unique devices whose actions qualify for the Aldo audience.
INTERESTS
The Aldo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Aldo audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.04% | 3.98x |
| New York City Events Researchers | 7.25% | 3.78x |
| Ballet Enthusiasts | 6.73% | 3.39x |
| Online Grocery Shoppers | 7.64% | 3.30x |
| Burger Enthusiast | 0.57% | 3.11x |
| New York Trip Planners | 6.43% | 2.99x |
| Work Hard, Play Hard Travelers | 0.04% | 2.92x |
| Real Estate Decision Makers | 6.34% | 2.80x |
| Restaurant Menu Researchers | 4.61% | 2.62x |
| Getting Off the Grid Travelers | 0.04% | 2.59x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Interest attribute.
Index: A comparison of the Aldo audience to the internet population.
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APPAREL RETAILERS
The Aldo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Aldo audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.27% | 53.49x |
| Topshop | 4.59% | 51.75x |
| Intermix | 8.20% | 49.87x |
| Supreme | 1.26% | 48.95x |
| Zara | 21.62% | 46.59x |
| Uniqlo | 12.81% | 40.97x |
| Madewell | 13.90% | 31.61x |
| Saint Laurent Paris | 5.16% | 31.20x |
| Anthropologie | 7.75% | 30.92x |
| Calvin Klein | 2.65% | 30.61x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Location attribute.
Index: A comparison of the Aldo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Aldo audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.61% | 7.40x |
| NYC Tourist Attractions | 3.72% | 6.98x |
| New York City Real Estate Research Cluster | 2.78% | 6.50x |
| London Tourism & Events | 0.07% | 5.84x |
| Work Productivity | 0.44% | 4.66x |
| Institutional Investing | 0.32% | 4.66x |
| Germany Cluster | 0.06% | 4.64x |
| Visa & Immigration | 0.20% | 4.35x |
| Russia Cluster | 0.15% | 4.28x |
| Shipping & Logistics | 0.09% | 4.19x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Content Affinity attribute.
Index: A comparison of the Aldo audience to the internet population.
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DEMOGRAPHICS
The Aldo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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