Explore the Aldo Audience
Below you'll find more information about the Aldo audience, broken down in different categories based on their digital and physical behaviors. These are 128.4 thousand unique devices whose actions qualify for the Aldo audience.
INTERESTS
The Aldo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Aldo audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.31% | 4.16x |
| Winter Apparel Shoppers | 4.41% | 3.18x |
| Resume Writing Researchers | 2.94% | 3.15x |
| Modern Art Museum Researchers | 1.84% | 3.14x |
| Readers of Bengali Content | 1.84% | 3.02x |
| Fast Fashion Shoppers | 4.41% | 3.00x |
| School Closings Updates Readers | 1.29% | 2.96x |
| Ballet Enthusiasts | 3.31% | 2.90x |
| Women’s Lifestyle Blogs Researchers | 1.47% | 2.90x |
| College Students | 2.21% | 2.88x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Interest attribute.
Index: A comparison of the Aldo audience to the internet population.
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APPAREL RETAILERS
The Aldo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Aldo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.23% | 38.70x |
| Topshop | 1.01% | 29.82x |
| Saint Laurent Paris | 2.46% | 24.44x |
| Supreme | 0.09% | 23.96x |
| Uniqlo | 4.82% | 21.58x |
| Zara | 8.50% | 20.90x |
| Abercrombie & Fitch | 4.01% | 20.89x |
| Charlotte Russe | 4.84% | 19.95x |
| Intermix | 1.40% | 15.88x |
| Lorna Jane | 2.65% | 15.61x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Location attribute.
Index: A comparison of the Aldo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Aldo audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 2.94% | 4.83x |
| New York City Real Estate Research Cluster | 0.74% | 4.82x |
| College Planning | 0.74% | 3.98x |
| Data Analysis & Scripting | 0.55% | 3.97x |
| University Research | 1.10% | 3.80x |
| Delaware Cluster | 0.92% | 3.70x |
| Personal Investment & Advisor Researchers | 0.28% | 3.69x |
| Online Mini Game Players | 0.37% | 3.57x |
| US Military Cluster | 0.37% | 3.53x |
| India Cluster | 0.37% | 3.38x |
Composition Percentage:
The overlap percentage between the Aldo audience and the Content Affinity attribute.
Index: A comparison of the Aldo audience to the internet population.
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DEMOGRAPHICS
The Aldo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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