Dstillery Audiences

ALEX AND ANI

Audience Size: 73.5 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 73.5 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Romance Movie and TV enthusiasts.

Interest Composition Index
Romance Movie and TV enthusiasts 10.11% 4.84x
Finance Continuing Education Researchers 6.74% 4.81x
Los Angeles Trip Planners 7.87% 4.34x
Sony Fans 10.11% 4.31x
North East State Fair Visitors 8.99% 4.28x
Big East Fans 7.87% 4.11x
Streaming Device Shoppers 10.11% 4.06x
Hard Seltzer Aficionados Researchers 5.62% 4.05x
Live Concert Fans 7.87% 3.95x
Hallmark Channel Movie Fans 8.99% 3.94x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.

Location Composition Index
Calvin Klein 3.85% 92.96x
Lorna Jane 3.05% 72.33x
Topshop 1.39% 55.49x
LL Bean 4.06% 52.97x
Joe's Jeans 0.83% 51.75x
Charlotte Russe 3.62% 47.34x
Hugo Boss 15.10% 44.03x
Kate Spade 12.86% 41.22x
Free People 11.42% 39.93x
Madewell 9.78% 37.00x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Anime.

Content Affinity Composition Index
Anime 2.13% 5.29x
Apple Blogs & Hacks 6.74% 5.13x
Computers & Accessories 7.87% 4.97x
Graphic Design 2.13% 4.80x
Knitting & Crochet 3.37% 4.59x
Live Music 3.37% 4.50x
Technology News 7.87% 4.12x
Assorted Topics (Events, Tickets, Fitness) 3.37% 4.01x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.46% 3.95x
Job Interview Process 0.16% 3.91x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female