Dstillery Audiences

ALEX AND ANI

Audience Size: 10.3 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Baltimore Ravens Fans.

Interest Composition Index
Baltimore Ravens Fans 8.85% 4.06x
Fathers Day Celebrators 4.42% 3.48x
Tea Drinkers 5.31% 3.14x
Italian Mens National Soccer Team Fans 5.17% 3.13x
Finance Continuing Education Researchers 4.42% 3.09x
Online Games Enthusiasts 6.67% 2.93x
Running Enthusiasts 4.42% 2.87x
Surfers 5.31% 2.86x
Real Estate Decision Makers 4.42% 2.84x
Last Minute Travelers 4.42% 2.80x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Hugo Boss.

Location Composition Index
Hugo Boss 7.34% 55.02x
Madewell 6.24% 51.28x
Anthropologie 12.16% 51.07x
Armani 3.18% 47.93x
Brooks Brothers 7.23% 38.89x
Bonobos 2.30% 38.22x
Gap 23.33% 37.58x
Lululemon 9.97% 36.13x
Kate Spade 6.79% 34.57x
Forever 21 11.83% 32.71x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 2.65% 5.12x
Washington & Northern Virginia 4.42% 4.98x
Car Enthusiasts 2.34% 4.29x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.46% 3.95x
Job Interview Process 0.16% 3.91x
Los Angeles Cluster 0.07% 3.84x
LGBTQ Advocacy 1.77% 3.78x
Auto Enthusiast Information Researchers 2.04% 3.71x
Math Reference 1.56% 3.65x
College Sports 0.25% 3.63x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female