Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 23.3 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 6.70% | 3.08x |
| Media Buying Professionals | 3.47% | 2.98x |
| Chicago Blackhawks Fans | 6.15% | 2.94x |
| Gift Givers | 4.47% | 2.75x |
| Childrens Museum Visitors | 5.03% | 2.72x |
| NHL Fans | 3.91% | 2.63x |
| Opera Enthusiasts | 5.59% | 2.59x |
| Beer Lovers | 6.15% | 2.54x |
| Clinic & Lab Immunologist Professionals | 5.03% | 2.53x |
| Portland Trail Blazers Fans | 4.47% | 2.52x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.31% | 92.42x |
| Intermix | 1.85% | 70.13x |
| Hugo Boss | 13.35% | 68.93x |
| Charlotte Russe | 4.90% | 68.34x |
| Club Monaco | 2.64% | 56.60x |
| LL Bean | 4.00% | 55.21x |
| Madewell | 9.35% | 54.49x |
| Armani | 5.48% | 54.29x |
| Anthropologie | 15.70% | 50.47x |
| Free People | 8.53% | 48.18x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Apple Blogs & Hacks.
| Content Affinity | Composition | Index |
| Apple Blogs & Hacks | 3.35% | 6.43x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.46% | 3.95x |
| Job Interview Process | 0.16% | 3.91x |
| Health Issues Cluster | 1.68% | 3.86x |
| Los Angeles Cluster | 0.07% | 3.84x |
| Guitars & Instruments | 1.12% | 3.82x |
| Rhode Island Cluster | 1.12% | 3.79x |
| Healthcare - Dermatology & Aging | 1.39% | 3.78x |
| Chicago Cluster | 5.03% | 3.74x |
| College Sports | 0.25% | 3.63x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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