Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 228.4 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 3.37% | 2.24x |
| Executive Travelers | 0.15% | 2.22x |
| Luxury Womens Brands Shoppers | 3.14% | 2.01x |
| Land Rover Shoppers | 2.76% | 1.92x |
| Business Travelers | 2.25% | 1.90x |
| Luxury Travel Researchers | 1.94% | 1.87x |
| Home Interior Design Enthusiasts | 2.61% | 1.86x |
| Real Estate Decision Makers | 5.26% | 1.86x |
| Fort Lauderdale Trip Planners | 3.09% | 1.85x |
| Luxury Retail Researchers | 2.53% | 1.85x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 6.46% | 56.46x |
| Tommy Bahama | 14.57% | 48.45x |
| Levi Strauss | 6.33% | 48.33x |
| Kate Spade | 9.58% | 43.68x |
| Eddie Bauer | 6.54% | 39.44x |
| Hugo Boss | 9.87% | 39.32x |
| Saint Laurent Paris | 3.44% | 33.32x |
| Abercrombie & Fitch | 13.75% | 33.07x |
| LL Bean | 1.98% | 32.31x |
| Free People | 6.49% | 32.27x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 1.12% | 5.53x |
| Poland Cluster | 0.15% | 3.43x |
| Rhode Island Cluster | 0.57% | 3.28x |
| Caribbean Vacation | 0.51% | 3.13x |
| Las Vegas Hotels | 2.13% | 3.06x |
| Retail Industry News | 0.15% | 2.81x |
| European Museums, Restaurants & Events | 0.46% | 2.67x |
| Mexico Travel | 0.11% | 2.64x |
| Quebec Vacations | 0.08% | 2.52x |
| Central & South American News | 0.23% | 2.48x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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