Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 59.2 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Beard Care Researchers.
| Interest | Composition | Index |
| Beard Care Researchers | 3.26% | 3.52x |
| Executive Travelers | 1.36% | 3.07x |
| Small Business Administration Cares Act Researchers | 2.99% | 3.05x |
| Mens Business Clothes Shoppers | 1.63% | 3.00x |
| Online Grammar Tool Users | 1.63% | 3.00x |
| Holiday Gift Shoppers | 1.63% | 2.96x |
| Men's Health Researchers | 1.90% | 2.96x |
| Indoor Cycling & Spinning Enthusiasts | 1.63% | 2.91x |
| Beer Aficionados | 2.45% | 2.88x |
| Photography Enthusiasts | 2.17% | 2.85x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 3.30% | 99.41x |
| Lorna Jane | 4.15% | 54.82x |
| LL Bean | 3.69% | 35.54x |
| Hugo Boss | 11.86% | 35.35x |
| Joe's Jeans | 0.59% | 32.28x |
| Topshop | 0.46% | 30.48x |
| Kate Spade | 12.11% | 29.70x |
| Charlotte Russe | 2.96% | 26.04x |
| Bonobos | 3.22% | 25.91x |
| Armani | 5.25% | 24.79x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Data Analysis & Scripting.
| Content Affinity | Composition | Index |
| Data Analysis & Scripting | 0.82% | 5.82x |
| Las Vegas Hotels | 4.08% | 4.98x |
| K-12 Teacher Resources | 1.09% | 4.75x |
| Job Interview Process | 0.16% | 3.91x |
| Los Angeles Cluster | 0.07% | 3.84x |
| Wisconsin Local Research Cluster | 2.72% | 3.71x |
| Theme Park Tourism | 1.90% | 3.52x |
| Teaching Tools for Kids | 0.80% | 3.48x |
| Photography | 1.09% | 3.15x |
| Philippines News | 0.54% | 3.06x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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