Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 329.1 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.12% | 2.11x |
| Las Vegas Trip Planners | 5.76% | 1.90x |
| Las Vegas Nightlife Researchers | 4.98% | 1.82x |
| Work Hard, Play Hard Travelers | 0.19% | 1.81x |
| Santa Monica Trip Planners | 4.55% | 1.76x |
| Last Minute Travelers | 4.03% | 1.71x |
| Luxury Hotel Guests | 4.07% | 1.71x |
| Major Airline Customers | 3.99% | 1.70x |
| Los Angeles Trip Planners | 4.29% | 1.70x |
| Miami Trip Planners | 3.99% | 1.64x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 5.01% | 58.34x |
| Topshop | 3.82% | 45.60x |
| Lorna Jane | 3.16% | 37.39x |
| Abercrombie & Fitch | 18.17% | 31.83x |
| LL Bean | 3.57% | 31.30x |
| Tommy Bahama | 15.65% | 30.25x |
| Michael Kors | 25.91% | 30.00x |
| Hugo Boss | 18.55% | 29.30x |
| Madewell | 12.45% | 28.90x |
| Joe's Jeans | 1.55% | 27.26x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Liberal Views on LGBTQ Rights and Pro-Choice.
| Content Affinity | Composition | Index |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.17% | 6.41x |
| Cosmetics Business | 0.13% | 5.83x |
| Las Vegas Hotels | 3.94% | 4.39x |
| Chemicals | 0.09% | 3.88x |
| Franchising | 0.07% | 3.84x |
| International Travel | 0.13% | 3.76x |
| London Tourism | 0.06% | 3.68x |
| Rhode Island Cluster | 0.82% | 3.50x |
| Apartment & Community Real Estate Researchers | 0.09% | 3.40x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.06% | 3.36x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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