Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 18.2 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Holiday Gift Shoppers.
| Interest | Composition | Index |
| Holiday Gift Shoppers | 2.34% | 5.82x |
| Home Interior Design Enthusiasts | 3.57% | 4.75x |
| Online Content Creators | 2.34% | 4.51x |
| Fathers Day Celebrators | 2.34% | 4.41x |
| Miami Trip Planners | 7.14% | 4.34x |
| Big Box Store Jewelry Sale Shoppers | 0.85% | 4.32x |
| Hawaii Trip Planners | 3.12% | 4.21x |
| Vacation Planners | 2.34% | 4.07x |
| New Zealand Trip Planners | 3.91% | 4.01x |
| Preppy Clothing Shoppers | 3.91% | 3.95x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.18% | 100.36x |
| Kate Spade | 10.05% | 77.97x |
| Hugo Boss | 10.14% | 63.34x |
| LL Bean | 2.56% | 56.27x |
| Michael Kors | 17.39% | 56.14x |
| Armani | 4.74% | 51.10x |
| Free People | 6.26% | 50.80x |
| White House Black Market | 22.65% | 48.20x |
| Coach | 10.57% | 48.15x |
| Madewell | 6.54% | 47.64x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Las Vegas Hotels.
| Content Affinity | Composition | Index |
| Las Vegas Hotels | 4.69% | 6.99x |
| Wisconsin Local Research Cluster | 3.12% | 5.57x |
| Wisconsin Universities | 2.34% | 5.26x |
| Northern California Cluster | 1.48% | 4.20x |
| Job Interview Process | 0.16% | 3.91x |
| Los Angeles Cluster | 0.07% | 3.84x |
| Collectibles - Toys & Collectibles | 2.38% | 3.82x |
| Latin American News | 1.90% | 3.69x |
| Maine Cluster | 1.56% | 3.41x |
| Wisconsin Travel & Tourism Cluster | 2.34% | 3.30x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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