Dstillery Audiences

ALEX AND ANI

Audience Size: 296.2 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 296.2 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.25x
Work Comes First Travelers 0.12% 2.11x
Work Hard, Play Hard Travelers 0.19% 1.81x
Baltimore Ravens Fans 2.20% 1.68x
Baltimore Orioles Fans 2.07% 1.63x
Miami Trip Planners 2.65% 1.62x
Blu-ray & DVD Movie Shoppers 0.20% 1.61x
Lacrosse Enthusiasts 2.54% 1.58x
Chicago Cubs Fans 2.00% 1.56x
Mid-Range Grocery Shoppers 2.79% 1.56x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.

Location Composition Index
Calvin Klein 6.11% 55.55x
Tommy Bahama 15.08% 38.36x
Levi Strauss 7.54% 36.96x
Topshop 1.52% 33.66x
Michael Kors 16.02% 32.39x
Kate Spade 9.86% 30.73x
Lorna Jane 2.37% 29.72x
Abercrombie & Fitch 16.84% 29.04x
LL Bean 2.48% 28.84x
Eddie Bauer 8.98% 28.50x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.06% 59.88x
Washington D.C. Hotels 0.05% 48.72x
Canada News 0.03% 41.51x
Local & Travel England - North Midlands 0.02% 27.23x
Sports - Skiing, Snowboarding 0.02% 18.71x
Saskatchewan Media & Retail Cluster 0.07% 15.17x
Quebec Hunting & Outdoors Cluster 0.02% 13.88x
Home Décor, Furniture, & Decorating 0.02% 13.74x
Bulgaria Cluster 0.07% 11.16x
Quinceanera Planning 0.02% 10.54x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male