Dstillery Audiences

ALEX AND ANI

Audience Size: 341 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 341 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.91% 2.15x
Work Comes First Travelers 0.12% 2.11x
Las Vegas Trip Planners 5.40% 2.03x
Shared Work Space Researchers 3.53% 2.00x
Venture Capitalists 3.47% 2.00x
Los Angeles Trip Planners 4.19% 1.94x
Enterprise Field Services Researchers 3.20% 1.93x
Chicago Trip Planners 4.19% 1.91x
SEO Specialists 3.58% 1.91x
Las Vegas Nightlife Researchers 4.52% 1.90x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.

Location Composition Index
Calvin Klein 4.34% 51.15x
Topshop 4.16% 47.98x
Lorna Jane 3.83% 40.02x
Joe's Jeans 1.68% 34.09x
Abercrombie & Fitch 15.69% 31.91x
LL Bean 3.64% 29.25x
Hugo Boss 19.89% 28.91x
Tommy Bahama 15.73% 28.42x
Madewell 12.47% 27.81x
Michael Kors 27.50% 26.70x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Feminism.

Content Affinity Composition Index
Feminism 0.22% 4.51x
Motorcycle Racing Researchers 0.22% 4.29x
Canadian Lifestyle 0.22% 4.11x
Health & Safety Compliance 0.11% 3.89x
Virginia Athletics 0.11% 3.89x
French News & Gossip Cluster 0.11% 3.89x
Cosmetics Business 0.08% 3.79x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.28% 3.72x
Poland Cluster 0.17% 3.70x
Higher-End Fashion Brands 0.11% 3.56x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male