Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 37.5 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 4.25% | 3.17x |
| Authors | 4.65% | 3.06x |
| Solar Energy Solution Shoppers | 6.18% | 3.05x |
| Luxury Retail Researchers | 3.09% | 2.72x |
| Tea Drinkers | 4.63% | 2.68x |
| Las Vegas Hotel Researchers | 5.02% | 2.55x |
| FC Barcelona Fans | 5.41% | 2.54x |
| Home Goods Shoppers | 5.02% | 2.51x |
| California Skiers and Snowboarders | 5.79% | 2.43x |
| Caribbean Trip Planners | 4.63% | 2.40x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.77% | 118.12x |
| Hugo Boss | 9.97% | 65.43x |
| LL Bean | 2.98% | 59.74x |
| Charlotte Russe | 3.03% | 58.01x |
| Kate Spade | 10.30% | 50.40x |
| Club Monaco | 1.77% | 45.89x |
| Michael Kors | 17.24% | 45.59x |
| Uniqlo | 2.38% | 44.47x |
| Bonobos | 2.38% | 42.56x |
| Gap | 25.16% | 41.91x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Data Analysis & Scripting.
| Content Affinity | Composition | Index |
| Data Analysis & Scripting | 1.16% | 4.93x |
| New York City Real Estate Research Cluster | 1.16% | 4.17x |
| Las Vegas Hotels | 3.09% | 3.97x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.46% | 3.95x |
| Rhode Island Cluster | 1.16% | 3.95x |
| Job Interview Process | 0.16% | 3.91x |
| Broadway Information | 0.77% | 3.88x |
| Los Angeles Cluster | 0.07% | 3.84x |
| College Sports | 0.25% | 3.63x |
| Visa & Immigration | 0.12% | 3.34x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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