Dstillery Audiences

ALEX AND ANI

Audience Size: 263.6 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 263.6 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Las Vegas Trip Planners.

Interest Composition Index
Las Vegas Trip Planners 5.46% 2.03x
Las Vegas Hotel Researchers 3.80% 1.85x
Chicago Trip Planners 3.72% 1.83x
Milwaukee Brewers Fans 3.56% 1.79x
Minnesota Twins Fans 3.40% 1.75x
Poker Card Game Hobbyists 3.80% 1.69x
Fantasy Football Enthusiasts 3.33% 1.69x
Las Vegas Nightlife Researchers 4.12% 1.69x
Readers of Chinese Content 3.09% 1.69x
Canada Trip Planners 2.22% 1.68x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Lorna Jane.

Location Composition Index
Lorna Jane 4.99% 54.95x
Topshop 3.68% 52.02x
Calvin Klein 3.97% 48.32x
Joe's Jeans 1.75% 42.81x
Hugo Boss 21.66% 31.24x
Tommy Bahama 13.17% 29.90x
LL Bean 3.78% 29.69x
Abercrombie & Fitch 6.60% 29.40x
Madewell 11.65% 27.48x
Armani 12.13% 26.91x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Weather Information.

Content Affinity Composition Index
Weather Information 0.32% 4.91x
Natural & Healthy Living Researchers 0.19% 4.43x
Las Vegas Hotels 3.40% 4.04x
Job Interview Process 0.16% 3.91x
Korea Cluster 0.24% 3.88x
Los Angeles Cluster 0.07% 3.84x
Food Cluster 0.32% 3.79x
Real Estate Cluster 0.16% 3.68x
Robotics 0.15% 3.61x
Canadian Lifestyle 0.16% 3.49x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male