Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 14 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Water Park Visitors.
| Interest | Composition | Index |
| Water Park Visitors | 19.15% | 7.07x |
| Non-Profit Volunteers | 11.11% | 6.49x |
| Boxing Fans | 8.33% | 5.96x |
| Cricket Enthusiasts | 8.51% | 5.70x |
| Rock Climbing Enthusiasts | 8.51% | 5.50x |
| Cocktail Recipe Researchers | 11.11% | 5.38x |
| Canada Trip Planners | 6.38% | 5.03x |
| Las Vegas Raiders Fans | 8.33% | 5.02x |
| United Nations Donors | 6.38% | 4.94x |
| Discount Health Insurance Researchers | 8.33% | 4.91x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 13.78% | 72.54x |
| LL Bean | 5.19% | 71.42x |
| Charlotte Russe | 4.59% | 64.41x |
| Free People | 9.78% | 58.56x |
| Armani | 5.70% | 54.26x |
| Anthropologie | 16.59% | 52.60x |
| Club Monaco | 2.52% | 52.47x |
| Madewell | 8.81% | 50.33x |
| Uniqlo | 2.67% | 48.90x |
| Kate Spade | 12.59% | 45.42x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.46% | 3.95x |
| Chicago Cluster | 6.38% | 3.92x |
| Job Interview Process | 0.16% | 3.91x |
| US Military Cluster | 2.47% | 3.88x |
| Los Angeles Cluster | 0.07% | 3.84x |
| Healthcare - Dermatology & Aging | 1.39% | 3.78x |
| Israel News | 6.38% | 3.73x |
| College Sports | 0.25% | 3.63x |
| Florida Naples News Cluster | 2.47% | 3.44x |
| Assorted Topics (Viral Media, Paid Traffic) | 3.16% | 3.39x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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