Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 255.3 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 3.50% | 2.46x |
| Broadway Fans | 3.06% | 2.30x |
| Home Interior Design Enthusiasts | 3.06% | 2.29x |
| Business Travelers | 2.87% | 2.29x |
| Miami Trip Planners | 3.31% | 2.27x |
| Penn State Nittany Lions Fans | 2.00% | 2.27x |
| Insurance Professionals | 2.81% | 2.24x |
| Philadelphia Trip Planners | 2.43% | 2.23x |
| European Trip Planners | 3.31% | 2.18x |
| Private Jet Traveler | 2.87% | 2.17x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Curious about what else the Alex and Ani audience is interested in?
Sign Up
APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 7.79% | 62.88x |
| Levi Strauss | 8.00% | 53.19x |
| Tommy Bahama | 14.94% | 43.60x |
| Kate Spade | 10.37% | 41.37x |
| Eddie Bauer | 8.54% | 37.78x |
| The North Face | 10.75% | 33.49x |
| LL Bean | 2.33% | 33.44x |
| Hugo Boss | 12.70% | 31.90x |
| Topshop | 0.55% | 30.73x |
| Saint Laurent Paris | 3.76% | 30.08x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Want to find more of the Alex and Ani audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 3.62% | 16.31x |
| Las Vegas Hotels | 2.25% | 2.97x |
| Pittsburgh News | 2.37% | 2.78x |
| Minnesota Local News Cluster | 2.31% | 2.21x |
| Furniture & Home Improvement | 1.69% | 2.21x |
| Golf Travel & Gear | 1.56% | 2.14x |
| Travel Adventure | 1.94% | 2.08x |
| Online Ticket Buyers | 1.69% | 2.00x |
| Central Pennsylvania Cluster | 1.81% | 1.94x |
| Baltimore Cluster | 2.50% | 1.93x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Want to see more of the Content Affinities the Alex and Ani audience visits?
Sign Up
DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Alex and Ani audience?
Sign Up