Dstillery Audiences

ALEX AND ANI

Audience Size: 329.1 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 329.1 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.12% 2.11x
Las Vegas Trip Planners 5.76% 1.90x
Las Vegas Nightlife Researchers 4.98% 1.82x
Work Hard, Play Hard Travelers 0.19% 1.81x
Santa Monica Trip Planners 4.55% 1.76x
Last Minute Travelers 4.03% 1.71x
Luxury Hotel Guests 4.07% 1.71x
Major Airline Customers 3.99% 1.70x
Los Angeles Trip Planners 4.29% 1.70x
Miami Trip Planners 3.99% 1.64x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.

Location Composition Index
Calvin Klein 5.01% 58.34x
Topshop 3.82% 45.60x
Lorna Jane 3.16% 37.39x
Abercrombie & Fitch 18.17% 31.83x
LL Bean 3.57% 31.30x
Tommy Bahama 15.65% 30.25x
Michael Kors 25.91% 30.00x
Hugo Boss 18.55% 29.30x
Madewell 12.45% 28.90x
Joe's Jeans 1.55% 27.26x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Liberal Views on LGBTQ Rights and Pro-Choice.

Content Affinity Composition Index
Liberal Views on LGBTQ Rights and Pro-Choice 0.17% 6.41x
Cosmetics Business 0.13% 5.83x
Las Vegas Hotels 3.94% 4.39x
Chemicals 0.09% 3.88x
Franchising 0.07% 3.84x
International Travel 0.13% 3.76x
London Tourism 0.06% 3.68x
Rhode Island Cluster 0.82% 3.50x
Apartment & Community Real Estate Researchers 0.09% 3.40x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 3.36x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male