Dstillery Audiences

ALEX AND ANI

Audience Size: 59.2 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 59.2 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Beard Care Researchers.

Interest Composition Index
Beard Care Researchers 3.26% 3.52x
Executive Travelers 1.36% 3.07x
Small Business Administration Cares Act Researchers 2.99% 3.05x
Mens Business Clothes Shoppers 1.63% 3.00x
Online Grammar Tool Users 1.63% 3.00x
Holiday Gift Shoppers 1.63% 2.96x
Men's Health Researchers 1.90% 2.96x
Indoor Cycling & Spinning Enthusiasts 1.63% 2.91x
Beer Aficionados 2.45% 2.88x
Photography Enthusiasts 2.17% 2.85x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.

Location Composition Index
Calvin Klein 3.30% 99.41x
Lorna Jane 4.15% 54.82x
LL Bean 3.69% 35.54x
Hugo Boss 11.86% 35.35x
Joe's Jeans 0.59% 32.28x
Topshop 0.46% 30.48x
Kate Spade 12.11% 29.70x
Charlotte Russe 2.96% 26.04x
Bonobos 3.22% 25.91x
Armani 5.25% 24.79x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 0.82% 5.82x
Las Vegas Hotels 4.08% 4.98x
K-12 Teacher Resources 1.09% 4.75x
Job Interview Process 0.16% 3.91x
Los Angeles Cluster 0.07% 3.84x
Wisconsin Local Research Cluster 2.72% 3.71x
Theme Park Tourism 1.90% 3.52x
Teaching Tools for Kids 0.80% 3.48x
Photography 1.09% 3.15x
Philippines News 0.54% 3.06x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female