Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 73.5 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Romance Movie and TV enthusiasts.
| Interest | Composition | Index |
| Romance Movie and TV enthusiasts | 10.11% | 4.84x |
| Finance Continuing Education Researchers | 6.74% | 4.81x |
| Los Angeles Trip Planners | 7.87% | 4.34x |
| Sony Fans | 10.11% | 4.31x |
| North East State Fair Visitors | 8.99% | 4.28x |
| Big East Fans | 7.87% | 4.11x |
| Streaming Device Shoppers | 10.11% | 4.06x |
| Hard Seltzer Aficionados Researchers | 5.62% | 4.05x |
| Live Concert Fans | 7.87% | 3.95x |
| Hallmark Channel Movie Fans | 8.99% | 3.94x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 3.85% | 92.96x |
| Lorna Jane | 3.05% | 72.33x |
| Topshop | 1.39% | 55.49x |
| LL Bean | 4.06% | 52.97x |
| Joe's Jeans | 0.83% | 51.75x |
| Charlotte Russe | 3.62% | 47.34x |
| Hugo Boss | 15.10% | 44.03x |
| Kate Spade | 12.86% | 41.22x |
| Free People | 11.42% | 39.93x |
| Madewell | 9.78% | 37.00x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Anime.
| Content Affinity | Composition | Index |
| Anime | 2.13% | 5.29x |
| Apple Blogs & Hacks | 6.74% | 5.13x |
| Computers & Accessories | 7.87% | 4.97x |
| Graphic Design | 2.13% | 4.80x |
| Knitting & Crochet | 3.37% | 4.59x |
| Live Music | 3.37% | 4.50x |
| Technology News | 7.87% | 4.12x |
| Assorted Topics (Events, Tickets, Fitness) | 3.37% | 4.01x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.46% | 3.95x |
| Job Interview Process | 0.16% | 3.91x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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