Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 341 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 4.91% | 2.15x |
| Work Comes First Travelers | 0.12% | 2.11x |
| Las Vegas Trip Planners | 5.40% | 2.03x |
| Shared Work Space Researchers | 3.53% | 2.00x |
| Venture Capitalists | 3.47% | 2.00x |
| Los Angeles Trip Planners | 4.19% | 1.94x |
| Enterprise Field Services Researchers | 3.20% | 1.93x |
| Chicago Trip Planners | 4.19% | 1.91x |
| SEO Specialists | 3.58% | 1.91x |
| Las Vegas Nightlife Researchers | 4.52% | 1.90x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 4.34% | 51.15x |
| Topshop | 4.16% | 47.98x |
| Lorna Jane | 3.83% | 40.02x |
| Joe's Jeans | 1.68% | 34.09x |
| Abercrombie & Fitch | 15.69% | 31.91x |
| LL Bean | 3.64% | 29.25x |
| Hugo Boss | 19.89% | 28.91x |
| Tommy Bahama | 15.73% | 28.42x |
| Madewell | 12.47% | 27.81x |
| Michael Kors | 27.50% | 26.70x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 0.22% | 4.51x |
| Motorcycle Racing Researchers | 0.22% | 4.29x |
| Canadian Lifestyle | 0.22% | 4.11x |
| Health & Safety Compliance | 0.11% | 3.89x |
| Virginia Athletics | 0.11% | 3.89x |
| French News & Gossip Cluster | 0.11% | 3.89x |
| Cosmetics Business | 0.08% | 3.79x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.28% | 3.72x |
| Poland Cluster | 0.17% | 3.70x |
| Higher-End Fashion Brands | 0.11% | 3.56x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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