Dstillery Audiences

ALEX AND ANI

Audience Size: 14 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 14 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Water Park Visitors.

Interest Composition Index
Water Park Visitors 19.15% 7.07x
Non-Profit Volunteers 11.11% 6.49x
Boxing Fans 8.33% 5.96x
Cricket Enthusiasts 8.51% 5.70x
Rock Climbing Enthusiasts 8.51% 5.50x
Cocktail Recipe Researchers 11.11% 5.38x
Canada Trip Planners 6.38% 5.03x
Las Vegas Raiders Fans 8.33% 5.02x
United Nations Donors 6.38% 4.94x
Discount Health Insurance Researchers 8.33% 4.91x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Hugo Boss.

Location Composition Index
Hugo Boss 13.78% 72.54x
LL Bean 5.19% 71.42x
Charlotte Russe 4.59% 64.41x
Free People 9.78% 58.56x
Armani 5.70% 54.26x
Anthropologie 16.59% 52.60x
Club Monaco 2.52% 52.47x
Madewell 8.81% 50.33x
Uniqlo 2.67% 48.90x
Kate Spade 12.59% 45.42x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing).

Content Affinity Composition Index
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.46% 3.95x
Chicago Cluster 6.38% 3.92x
Job Interview Process 0.16% 3.91x
US Military Cluster 2.47% 3.88x
Los Angeles Cluster 0.07% 3.84x
Healthcare - Dermatology & Aging 1.39% 3.78x
Israel News 6.38% 3.73x
College Sports 0.25% 3.63x
Florida Naples News Cluster 2.47% 3.44x
Assorted Topics (Viral Media, Paid Traffic) 3.16% 3.39x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male