Dstillery Audiences

ALEX AND ANI

Audience Size: 255.3 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 255.3 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 3.50% 2.46x
Broadway Fans 3.06% 2.30x
Home Interior Design Enthusiasts 3.06% 2.29x
Business Travelers 2.87% 2.29x
Miami Trip Planners 3.31% 2.27x
Penn State Nittany Lions Fans 2.00% 2.27x
Insurance Professionals 2.81% 2.24x
Philadelphia Trip Planners 2.43% 2.23x
European Trip Planners 3.31% 2.18x
Private Jet Traveler 2.87% 2.17x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.

Location Composition Index
Calvin Klein 7.79% 62.88x
Levi Strauss 8.00% 53.19x
Tommy Bahama 14.94% 43.60x
Kate Spade 10.37% 41.37x
Eddie Bauer 8.54% 37.78x
The North Face 10.75% 33.49x
LL Bean 2.33% 33.44x
Hugo Boss 12.70% 31.90x
Topshop 0.55% 30.73x
Saint Laurent Paris 3.76% 30.08x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 3.62% 16.31x
Las Vegas Hotels 2.25% 2.97x
Pittsburgh News 2.37% 2.78x
Minnesota Local News Cluster 2.31% 2.21x
Furniture & Home Improvement 1.69% 2.21x
Golf Travel & Gear 1.56% 2.14x
Travel Adventure 1.94% 2.08x
Online Ticket Buyers 1.69% 2.00x
Central Pennsylvania Cluster 1.81% 1.94x
Baltimore Cluster 2.50% 1.93x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male