Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 91.9 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 2.52% | 1.98x |
| Miami Trip Planners | 2.19% | 1.89x |
| Market Intelligence Researchers | 1.35% | 1.89x |
| Fort Lauderdale Trip Planners | 2.57% | 1.89x |
| Luxury Womens Brands Shoppers | 2.34% | 1.80x |
| New York Rangers Fans | 1.80% | 1.79x |
| Sports Memorabilia Shoppers | 1.97% | 1.71x |
| Detroit Pistons Fans | 1.77% | 1.68x |
| Las Vegas Nightlife Researchers | 2.44% | 1.68x |
| Major Airline Customers | 2.27% | 1.68x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 6.16% | 87.60x |
| Kate Spade | 9.58% | 80.90x |
| Levi Strauss | 5.54% | 77.04x |
| Free People | 7.51% | 67.04x |
| Hugo Boss | 6.07% | 66.69x |
| Hollister | 7.47% | 59.53x |
| Eddie Bauer | 5.48% | 58.06x |
| Uniqlo | 4.52% | 57.77x |
| Chicos | 15.21% | 46.79x |
| Tommy Bahama | 8.20% | 44.99x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.95% | 3.02x |
| Delaware Cluster | 0.57% | 2.99x |
| New Jersey News Cluster | 3.02% | 2.56x |
| Las Vegas Hotels | 1.55% | 2.54x |
| Public Policy Media | 0.30% | 2.21x |
| LGBTQ Advocacy | 0.95% | 2.19x |
| New England & Ivy League Sports | 0.42% | 2.17x |
| Chicago Cluster | 2.14% | 2.16x |
| Detroit News | 1.35% | 2.15x |
| Caribbean Vacation | 0.27% | 2.10x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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