Dstillery Audiences

ALEX AND ANI

Audience Size: 23.3 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 23.3 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 6.70% 3.08x
Media Buying Professionals 3.47% 2.98x
Chicago Blackhawks Fans 6.15% 2.94x
Gift Givers 4.47% 2.75x
Childrens Museum Visitors 5.03% 2.72x
NHL Fans 3.91% 2.63x
Opera Enthusiasts 5.59% 2.59x
Beer Lovers 6.15% 2.54x
Clinic & Lab Immunologist Professionals 5.03% 2.53x
Portland Trail Blazers Fans 4.47% 2.52x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.31% 92.42x
Intermix 1.85% 70.13x
Hugo Boss 13.35% 68.93x
Charlotte Russe 4.90% 68.34x
Club Monaco 2.64% 56.60x
LL Bean 4.00% 55.21x
Madewell 9.35% 54.49x
Armani 5.48% 54.29x
Anthropologie 15.70% 50.47x
Free People 8.53% 48.18x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 3.35% 6.43x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.46% 3.95x
Job Interview Process 0.16% 3.91x
Health Issues Cluster 1.68% 3.86x
Los Angeles Cluster 0.07% 3.84x
Guitars & Instruments 1.12% 3.82x
Rhode Island Cluster 1.12% 3.79x
Healthcare - Dermatology & Aging 1.39% 3.78x
Chicago Cluster 5.03% 3.74x
College Sports 0.25% 3.63x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male