Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 87.3 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Los Angeles Activities Researchers.
| Interest | Composition | Index |
| Los Angeles Activities Researchers | 2.90% | 2.91x |
| Game of Thrones Fans | 4.02% | 2.55x |
| Commercial Contractors & Designers | 3.12% | 2.55x |
| BMW Vehicle Shoppers | 3.79% | 2.52x |
| Travel Guide and Review Readers | 3.57% | 2.50x |
| Detroit Trip Planners | 3.79% | 2.50x |
| Tech News Enthusiasts | 2.68% | 2.49x |
| United Nations Donors | 2.90% | 2.48x |
| Entertainment & Tabloid Magazine Readers | 2.90% | 2.42x |
| Ice Skating Enthusiasts | 3.79% | 2.42x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 3.13% | 61.49x |
| Lorna Jane | 4.42% | 35.01x |
| Hugo Boss | 11.95% | 24.35x |
| LL Bean | 3.32% | 21.12x |
| Charlotte Russe | 3.25% | 19.59x |
| Kate Spade | 11.18% | 17.00x |
| Bonobos | 3.16% | 16.24x |
| Intermix | 1.04% | 15.68x |
| Michael Kors | 19.35% | 15.42x |
| Anthropologie | 13.32% | 15.32x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 0.89% | 7.58x |
| Las Vegas Hotels | 3.35% | 4.68x |
| Broadway Information | 0.67% | 4.51x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.46% | 3.95x |
| Job Interview Process | 0.16% | 3.91x |
| Writing Tools & Citation | 1.79% | 3.89x |
| Los Angeles Cluster | 0.07% | 3.84x |
| Alberta Canada Cluster | 0.38% | 3.73x |
| Northern California Cluster | 1.34% | 3.46x |
| Fashion Cluster | 1.12% | 3.43x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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