Dstillery Audiences

ALEX AND ANI

Audience Size: 190.7 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 190.7 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Soccer Fans.

Interest Composition Index
Soccer Fans 5.32% 3.04x
Voice Over Internet Protocol (VoIP) Users 5.85% 2.99x
F1 Racing Enthusiasts 5.32% 2.92x
School Closings Updates Readers 1.06% 2.80x
FC Barcelona Fans 4.79% 2.79x
Colombia Trip Planners 5.85% 2.73x
Portuguese Food Enthusiasts 3.72% 2.71x
Flooring Shoppers 4.26% 2.60x
Halloween Costume Shoppers 5.32% 2.60x
At-Home Gym Intenders 4.26% 2.59x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Lorna Jane.

Location Composition Index
Lorna Jane 4.26% 61.81x
Calvin Klein 3.75% 55.92x
Topshop 2.80% 54.40x
Joe's Jeans 1.51% 50.88x
Hugo Boss 19.46% 34.61x
LL Bean 3.75% 33.65x
Tommy Bahama 10.52% 32.23x
Kate Spade 14.64% 31.01x
Free People 12.56% 30.76x
Armani 11.35% 30.37x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 3.72% 12.78x
Anime 2.13% 5.29x
Graphic Design 2.13% 4.80x
San Francisco Bay Area Cluster 2.66% 4.36x
Car Enthusiasts 2.13% 4.19x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.46% 3.95x
Job Interview Process 0.16% 3.91x
Promo Codes 1.14% 3.87x
Arthritis & Bones 0.46% 3.87x
Delaware Cluster 1.37% 3.86x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male