Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 263.6 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Las Vegas Trip Planners.
| Interest | Composition | Index |
| Las Vegas Trip Planners | 5.46% | 2.03x |
| Las Vegas Hotel Researchers | 3.80% | 1.85x |
| Chicago Trip Planners | 3.72% | 1.83x |
| Milwaukee Brewers Fans | 3.56% | 1.79x |
| Minnesota Twins Fans | 3.40% | 1.75x |
| Poker Card Game Hobbyists | 3.80% | 1.69x |
| Fantasy Football Enthusiasts | 3.33% | 1.69x |
| Las Vegas Nightlife Researchers | 4.12% | 1.69x |
| Readers of Chinese Content | 3.09% | 1.69x |
| Canada Trip Planners | 2.22% | 1.68x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 4.99% | 54.95x |
| Topshop | 3.68% | 52.02x |
| Calvin Klein | 3.97% | 48.32x |
| Joe's Jeans | 1.75% | 42.81x |
| Hugo Boss | 21.66% | 31.24x |
| Tommy Bahama | 13.17% | 29.90x |
| LL Bean | 3.78% | 29.69x |
| Abercrombie & Fitch | 6.60% | 29.40x |
| Madewell | 11.65% | 27.48x |
| Armani | 12.13% | 26.91x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Weather Information.
| Content Affinity | Composition | Index |
| Weather Information | 0.32% | 4.91x |
| Natural & Healthy Living Researchers | 0.19% | 4.43x |
| Las Vegas Hotels | 3.40% | 4.04x |
| Job Interview Process | 0.16% | 3.91x |
| Korea Cluster | 0.24% | 3.88x |
| Los Angeles Cluster | 0.07% | 3.84x |
| Food Cluster | 0.32% | 3.79x |
| Real Estate Cluster | 0.16% | 3.68x |
| Robotics | 0.15% | 3.61x |
| Canadian Lifestyle | 0.16% | 3.49x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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