Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 190.7 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Soccer Fans.
| Interest | Composition | Index |
| Soccer Fans | 5.32% | 3.04x |
| Voice Over Internet Protocol (VoIP) Users | 5.85% | 2.99x |
| F1 Racing Enthusiasts | 5.32% | 2.92x |
| School Closings Updates Readers | 1.06% | 2.80x |
| FC Barcelona Fans | 4.79% | 2.79x |
| Colombia Trip Planners | 5.85% | 2.73x |
| Portuguese Food Enthusiasts | 3.72% | 2.71x |
| Flooring Shoppers | 4.26% | 2.60x |
| Halloween Costume Shoppers | 5.32% | 2.60x |
| At-Home Gym Intenders | 4.26% | 2.59x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 4.26% | 61.81x |
| Calvin Klein | 3.75% | 55.92x |
| Topshop | 2.80% | 54.40x |
| Joe's Jeans | 1.51% | 50.88x |
| Hugo Boss | 19.46% | 34.61x |
| LL Bean | 3.75% | 33.65x |
| Tommy Bahama | 10.52% | 32.23x |
| Kate Spade | 14.64% | 31.01x |
| Free People | 12.56% | 30.76x |
| Armani | 11.35% | 30.37x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 3.72% | 12.78x |
| Anime | 2.13% | 5.29x |
| Graphic Design | 2.13% | 4.80x |
| San Francisco Bay Area Cluster | 2.66% | 4.36x |
| Car Enthusiasts | 2.13% | 4.19x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.46% | 3.95x |
| Job Interview Process | 0.16% | 3.91x |
| Promo Codes | 1.14% | 3.87x |
| Arthritis & Bones | 0.46% | 3.87x |
| Delaware Cluster | 1.37% | 3.86x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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