Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Baltimore Ravens Fans.
| Interest | Composition | Index |
| Baltimore Ravens Fans | 8.85% | 4.06x |
| Fathers Day Celebrators | 4.42% | 3.48x |
| Tea Drinkers | 5.31% | 3.14x |
| Italian Mens National Soccer Team Fans | 5.17% | 3.13x |
| Finance Continuing Education Researchers | 4.42% | 3.09x |
| Online Games Enthusiasts | 6.67% | 2.93x |
| Running Enthusiasts | 4.42% | 2.87x |
| Surfers | 5.31% | 2.86x |
| Real Estate Decision Makers | 4.42% | 2.84x |
| Last Minute Travelers | 4.42% | 2.80x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 7.34% | 55.02x |
| Madewell | 6.24% | 51.28x |
| Anthropologie | 12.16% | 51.07x |
| Armani | 3.18% | 47.93x |
| Brooks Brothers | 7.23% | 38.89x |
| Bonobos | 2.30% | 38.22x |
| Gap | 23.33% | 37.58x |
| Lululemon | 9.97% | 36.13x |
| Kate Spade | 6.79% | 34.57x |
| Forever 21 | 11.83% | 32.71x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Fashion Cluster.
| Content Affinity | Composition | Index |
| Fashion Cluster | 2.65% | 5.12x |
| Washington & Northern Virginia | 4.42% | 4.98x |
| Car Enthusiasts | 2.34% | 4.29x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.46% | 3.95x |
| Job Interview Process | 0.16% | 3.91x |
| Los Angeles Cluster | 0.07% | 3.84x |
| LGBTQ Advocacy | 1.77% | 3.78x |
| Auto Enthusiast Information Researchers | 2.04% | 3.71x |
| Math Reference | 1.56% | 3.65x |
| College Sports | 0.25% | 3.63x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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