Dstillery Audiences

ALEX AND ANI

Audience Size: 228.4 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 228.4 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 3.37% 2.24x
Executive Travelers 0.15% 2.22x
Luxury Womens Brands Shoppers 3.14% 2.01x
Land Rover Shoppers 2.76% 1.92x
Business Travelers 2.25% 1.90x
Luxury Travel Researchers 1.94% 1.87x
Home Interior Design Enthusiasts 2.61% 1.86x
Real Estate Decision Makers 5.26% 1.86x
Fort Lauderdale Trip Planners 3.09% 1.85x
Luxury Retail Researchers 2.53% 1.85x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.

Location Composition Index
Calvin Klein 6.46% 56.46x
Tommy Bahama 14.57% 48.45x
Levi Strauss 6.33% 48.33x
Kate Spade 9.58% 43.68x
Eddie Bauer 6.54% 39.44x
Hugo Boss 9.87% 39.32x
Saint Laurent Paris 3.44% 33.32x
Abercrombie & Fitch 13.75% 33.07x
LL Bean 1.98% 32.31x
Free People 6.49% 32.27x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 1.12% 5.53x
Poland Cluster 0.15% 3.43x
Rhode Island Cluster 0.57% 3.28x
Caribbean Vacation 0.51% 3.13x
Las Vegas Hotels 2.13% 3.06x
Retail Industry News 0.15% 2.81x
European Museums, Restaurants & Events 0.46% 2.67x
Mexico Travel 0.11% 2.64x
Quebec Vacations 0.08% 2.52x
Central & South American News 0.23% 2.48x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male