Dstillery Audiences

ALEX AND ANI

Audience Size: 37.5 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 37.5 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Small Business Administration Cares Act Researchers.

Interest Composition Index
Small Business Administration Cares Act Researchers 4.25% 3.17x
Authors 4.65% 3.06x
Solar Energy Solution Shoppers 6.18% 3.05x
Luxury Retail Researchers 3.09% 2.72x
Tea Drinkers 4.63% 2.68x
Las Vegas Hotel Researchers 5.02% 2.55x
FC Barcelona Fans 5.41% 2.54x
Home Goods Shoppers 5.02% 2.51x
California Skiers and Snowboarders 5.79% 2.43x
Caribbean Trip Planners 4.63% 2.40x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.77% 118.12x
Hugo Boss 9.97% 65.43x
LL Bean 2.98% 59.74x
Charlotte Russe 3.03% 58.01x
Kate Spade 10.30% 50.40x
Club Monaco 1.77% 45.89x
Michael Kors 17.24% 45.59x
Uniqlo 2.38% 44.47x
Bonobos 2.38% 42.56x
Gap 25.16% 41.91x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Data Analysis & Scripting.

Content Affinity Composition Index
Data Analysis & Scripting 1.16% 4.93x
New York City Real Estate Research Cluster 1.16% 4.17x
Las Vegas Hotels 3.09% 3.97x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.46% 3.95x
Rhode Island Cluster 1.16% 3.95x
Job Interview Process 0.16% 3.91x
Broadway Information 0.77% 3.88x
Los Angeles Cluster 0.07% 3.84x
College Sports 0.25% 3.63x
Visa & Immigration 0.12% 3.34x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male