Dstillery Audiences

ALEX AND ANI

Audience Size: 131.4 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 131.4 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.32% 2.60x
Food Bank Researchers 1.19% 2.18x
Opera Enthusiasts 5.07% 2.18x
Sightseeing Travelers 3.58% 2.15x
Readers of South Asian Content 1.49% 2.02x
College Aspirants 3.28% 1.97x
Chicago Trip Planners 3.58% 1.96x
Miami Trip Planners 2.68% 1.94x
Countdown to the Beach Travelers 4.47% 1.91x
Adjustable Desks Shoppers 4.92% 1.91x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.

Location Composition Index
Calvin Klein 3.28% 44.95x
Lorna Jane 5.05% 27.38x
Hugo Boss 13.07% 18.00x
LL Bean 3.97% 17.16x
Intermix 1.39% 14.32x
Charlotte Russe 3.52% 13.72x
Bonobos 3.79% 13.53x
Kate Spade 12.96% 13.27x
Uniqlo 3.28% 12.90x
Armani 5.82% 12.78x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Philippines News.

Content Affinity Composition Index
Philippines News 0.75% 4.91x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.46% 3.95x
Job Interview Process 0.16% 3.91x
Los Angeles Cluster 0.07% 3.84x
Tahoe & Reno Tourism 0.42% 3.64x
Liberal Media - Political Activism 0.33% 3.63x
Backpacking 0.50% 3.61x
Children's Learning Tools 0.45% 3.50x
Spain News - Madrid & Seville 0.60% 3.48x
Visa & Immigration 0.12% 3.34x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female