Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 296.2 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 2.25x |
| Work Comes First Travelers | 0.12% | 2.11x |
| Work Hard, Play Hard Travelers | 0.19% | 1.81x |
| Baltimore Ravens Fans | 2.20% | 1.68x |
| Baltimore Orioles Fans | 2.07% | 1.63x |
| Miami Trip Planners | 2.65% | 1.62x |
| Blu-ray & DVD Movie Shoppers | 0.20% | 1.61x |
| Lacrosse Enthusiasts | 2.54% | 1.58x |
| Chicago Cubs Fans | 2.00% | 1.56x |
| Mid-Range Grocery Shoppers | 2.79% | 1.56x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Curious about what else the Alex and Ani audience is interested in?
Sign Up
APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 6.11% | 55.55x |
| Tommy Bahama | 15.08% | 38.36x |
| Levi Strauss | 7.54% | 36.96x |
| Topshop | 1.52% | 33.66x |
| Michael Kors | 16.02% | 32.39x |
| Kate Spade | 9.86% | 30.73x |
| Lorna Jane | 2.37% | 29.72x |
| Abercrombie & Fitch | 16.84% | 29.04x |
| LL Bean | 2.48% | 28.84x |
| Eddie Bauer | 8.98% | 28.50x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Want to find more of the Alex and Ani audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.06% | 59.88x |
| Washington D.C. Hotels | 0.05% | 48.72x |
| Canada News | 0.03% | 41.51x |
| Local & Travel England - North Midlands | 0.02% | 27.23x |
| Sports - Skiing, Snowboarding | 0.02% | 18.71x |
| Saskatchewan Media & Retail Cluster | 0.07% | 15.17x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 13.88x |
| Home Décor, Furniture, & Decorating | 0.02% | 13.74x |
| Bulgaria Cluster | 0.07% | 11.16x |
| Quinceanera Planning | 0.02% | 10.54x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Want to see more of the Content Affinities the Alex and Ani audience visits?
Sign Up
DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Alex and Ani audience?
Sign Up