Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 131.4 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.32% | 2.60x |
| Food Bank Researchers | 1.19% | 2.18x |
| Opera Enthusiasts | 5.07% | 2.18x |
| Sightseeing Travelers | 3.58% | 2.15x |
| Readers of South Asian Content | 1.49% | 2.02x |
| College Aspirants | 3.28% | 1.97x |
| Chicago Trip Planners | 3.58% | 1.96x |
| Miami Trip Planners | 2.68% | 1.94x |
| Countdown to the Beach Travelers | 4.47% | 1.91x |
| Adjustable Desks Shoppers | 4.92% | 1.91x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 3.28% | 44.95x |
| Lorna Jane | 5.05% | 27.38x |
| Hugo Boss | 13.07% | 18.00x |
| LL Bean | 3.97% | 17.16x |
| Intermix | 1.39% | 14.32x |
| Charlotte Russe | 3.52% | 13.72x |
| Bonobos | 3.79% | 13.53x |
| Kate Spade | 12.96% | 13.27x |
| Uniqlo | 3.28% | 12.90x |
| Armani | 5.82% | 12.78x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Philippines News.
| Content Affinity | Composition | Index |
| Philippines News | 0.75% | 4.91x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.46% | 3.95x |
| Job Interview Process | 0.16% | 3.91x |
| Los Angeles Cluster | 0.07% | 3.84x |
| Tahoe & Reno Tourism | 0.42% | 3.64x |
| Liberal Media - Political Activism | 0.33% | 3.63x |
| Backpacking | 0.50% | 3.61x |
| Children's Learning Tools | 0.45% | 3.50x |
| Spain News - Madrid & Seville | 0.60% | 3.48x |
| Visa & Immigration | 0.12% | 3.34x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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