Explore the Alex and Ani Audience
Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 316.9 thousand unique devices whose actions qualify for the Alex and Ani audience.
INTERESTS
The Alex and Ani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alex and Ani audience is Santa Monica Trip Planners.
| Interest | Composition | Index |
| Santa Monica Trip Planners | 5.35% | 2.19x |
| Los Angeles Trip Planners | 4.88% | 2.03x |
| California Trip Planners | 4.46% | 1.99x |
| Los Angeles Mass Transit Commuters | 5.04% | 1.96x |
| Travel Reward Points Enthusiasts | 4.34% | 1.94x |
| California Skiers and Snowboarders | 4.38% | 1.92x |
| Spain Trip Planners | 3.72% | 1.87x |
| Readers of Spanish Content | 3.53% | 1.87x |
| Readers of South American Content | 3.72% | 1.87x |
| Men's Suit Shoppers | 3.99% | 1.84x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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APPAREL RETAILERS
The Alex and Ani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 4.51% | 50.86x |
| Topshop | 4.08% | 49.48x |
| Lorna Jane | 5.10% | 47.65x |
| Joe's Jeans | 1.88% | 38.93x |
| Abercrombie & Fitch | 11.01% | 31.11x |
| Hugo Boss | 22.02% | 29.67x |
| LL Bean | 3.91% | 29.18x |
| Tommy Bahama | 14.67% | 28.66x |
| Madewell | 12.95% | 27.07x |
| Armani | 12.58% | 25.98x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alex and Ani audience is Natural & Healthy Living Researchers.
| Content Affinity | Composition | Index |
| Natural & Healthy Living Researchers | 0.19% | 4.58x |
| Higher-End Fashion Brands | 0.12% | 4.21x |
| Philippines News | 0.62% | 3.94x |
| Virginia Athletics | 0.11% | 3.89x |
| Los Angeles Cluster | 0.07% | 3.84x |
| Men's Dress Shirt Shopping | 0.15% | 3.71x |
| Robotics | 0.15% | 3.61x |
| Spanish Lifestyle & Health | 0.19% | 3.56x |
| Health & Safety Compliance | 0.08% | 3.40x |
| Perfume, Makeup & Cosmetics | 0.23% | 3.38x |
Composition Percentage:
The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
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DEMOGRAPHICS
The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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