Dstillery Audiences

ALEX AND ANI

Audience Size: 18.2 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 18.2 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Holiday Gift Shoppers.

Interest Composition Index
Holiday Gift Shoppers 2.34% 5.82x
Home Interior Design Enthusiasts 3.57% 4.75x
Online Content Creators 2.34% 4.51x
Fathers Day Celebrators 2.34% 4.41x
Miami Trip Planners 7.14% 4.34x
Big Box Store Jewelry Sale Shoppers 0.85% 4.32x
Hawaii Trip Planners 3.12% 4.21x
Vacation Planners 2.34% 4.07x
New Zealand Trip Planners 3.91% 4.01x
Preppy Clothing Shoppers 3.91% 3.95x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.18% 100.36x
Kate Spade 10.05% 77.97x
Hugo Boss 10.14% 63.34x
LL Bean 2.56% 56.27x
Michael Kors 17.39% 56.14x
Armani 4.74% 51.10x
Free People 6.26% 50.80x
White House Black Market 22.65% 48.20x
Coach 10.57% 48.15x
Madewell 6.54% 47.64x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 4.69% 6.99x
Wisconsin Local Research Cluster 3.12% 5.57x
Wisconsin Universities 2.34% 5.26x
Northern California Cluster 1.48% 4.20x
Job Interview Process 0.16% 3.91x
Los Angeles Cluster 0.07% 3.84x
Collectibles - Toys & Collectibles 2.38% 3.82x
Latin American News 1.90% 3.69x
Maine Cluster 1.56% 3.41x
Wisconsin Travel & Tourism Cluster 2.34% 3.30x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female