Dstillery Audiences

ALEX AND ANI

Audience Size: 316.9 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 316.9 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Santa Monica Trip Planners.

Interest Composition Index
Santa Monica Trip Planners 5.35% 2.19x
Los Angeles Trip Planners 4.88% 2.03x
California Trip Planners 4.46% 1.99x
Los Angeles Mass Transit Commuters 5.04% 1.96x
Travel Reward Points Enthusiasts 4.34% 1.94x
California Skiers and Snowboarders 4.38% 1.92x
Spain Trip Planners 3.72% 1.87x
Readers of Spanish Content 3.53% 1.87x
Readers of South American Content 3.72% 1.87x
Men's Suit Shoppers 3.99% 1.84x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.

Location Composition Index
Calvin Klein 4.51% 50.86x
Topshop 4.08% 49.48x
Lorna Jane 5.10% 47.65x
Joe's Jeans 1.88% 38.93x
Abercrombie & Fitch 11.01% 31.11x
Hugo Boss 22.02% 29.67x
LL Bean 3.91% 29.18x
Tommy Bahama 14.67% 28.66x
Madewell 12.95% 27.07x
Armani 12.58% 25.98x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.19% 4.58x
Higher-End Fashion Brands 0.12% 4.21x
Philippines News 0.62% 3.94x
Virginia Athletics 0.11% 3.89x
Los Angeles Cluster 0.07% 3.84x
Men's Dress Shirt Shopping 0.15% 3.71x
Robotics 0.15% 3.61x
Spanish Lifestyle & Health 0.19% 3.56x
Health & Safety Compliance 0.08% 3.40x
Perfume, Makeup & Cosmetics 0.23% 3.38x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male