Dstillery Audiences

ALEX AND ANI

Audience Size: 91.9 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 91.9 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 2.52% 1.98x
Miami Trip Planners 2.19% 1.89x
Market Intelligence Researchers 1.35% 1.89x
Fort Lauderdale Trip Planners 2.57% 1.89x
Luxury Womens Brands Shoppers 2.34% 1.80x
New York Rangers Fans 1.80% 1.79x
Sports Memorabilia Shoppers 1.97% 1.71x
Detroit Pistons Fans 1.77% 1.68x
Las Vegas Nightlife Researchers 2.44% 1.68x
Major Airline Customers 2.27% 1.68x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.

Location Composition Index
Calvin Klein 6.16% 87.60x
Kate Spade 9.58% 80.90x
Levi Strauss 5.54% 77.04x
Free People 7.51% 67.04x
Hugo Boss 6.07% 66.69x
Hollister 7.47% 59.53x
Eddie Bauer 5.48% 58.06x
Uniqlo 4.52% 57.77x
Chicos 15.21% 46.79x
Tommy Bahama 8.20% 44.99x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Illinois.

Content Affinity Composition Index
Illinois 0.95% 3.02x
Delaware Cluster 0.57% 2.99x
New Jersey News Cluster 3.02% 2.56x
Las Vegas Hotels 1.55% 2.54x
Public Policy Media 0.30% 2.21x
LGBTQ Advocacy 0.95% 2.19x
New England & Ivy League Sports 0.42% 2.17x
Chicago Cluster 2.14% 2.16x
Detroit News 1.35% 2.15x
Caribbean Vacation 0.27% 2.10x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male