Dstillery Audiences

ALEX AND ANI

Audience Size: 87.3 Thousand Devices

Explore the Alex and Ani Audience

Below you'll find more information about the Alex and Ani audience, broken down in different categories based on their digital and physical behaviors. These are 87.3 thousand unique devices whose actions qualify for the Alex and Ani audience.

Dstillery Crafted Audiences

INTERESTS

The Alex and Ani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alex and Ani audience is Los Angeles Activities Researchers.

Interest Composition Index
Los Angeles Activities Researchers 2.90% 2.91x
Game of Thrones Fans 4.02% 2.55x
Commercial Contractors & Designers 3.12% 2.55x
BMW Vehicle Shoppers 3.79% 2.52x
Travel Guide and Review Readers 3.57% 2.50x
Detroit Trip Planners 3.79% 2.50x
Tech News Enthusiasts 2.68% 2.49x
United Nations Donors 2.90% 2.48x
Entertainment & Tabloid Magazine Readers 2.90% 2.42x
Ice Skating Enthusiasts 3.79% 2.42x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Interest attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alex and Ani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alex and Ani audience is Calvin Klein.

Location Composition Index
Calvin Klein 3.13% 61.49x
Lorna Jane 4.42% 35.01x
Hugo Boss 11.95% 24.35x
LL Bean 3.32% 21.12x
Charlotte Russe 3.25% 19.59x
Kate Spade 11.18% 17.00x
Bonobos 3.16% 16.24x
Intermix 1.04% 15.68x
Michael Kors 19.35% 15.42x
Anthropologie 13.32% 15.32x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Location attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alex and Ani audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 0.89% 7.58x
Las Vegas Hotels 3.35% 4.68x
Broadway Information 0.67% 4.51x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.46% 3.95x
Job Interview Process 0.16% 3.91x
Writing Tools & Citation 1.79% 3.89x
Los Angeles Cluster 0.07% 3.84x
Alberta Canada Cluster 0.38% 3.73x
Northern California Cluster 1.34% 3.46x
Fashion Cluster 1.12% 3.43x
Composition Percentage: The overlap percentage between the Alex and Ani audience and the Content Affinity attribute.
Index: A comparison of the Alex and Ani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alex and Ani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male