Explore the American Apparel Audience
Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 566 thousand unique devices whose actions qualify for the American Apparel audience.
INTERESTS
The American Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Apparel audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.07% | 2.61x |
| Online Grocery Shoppers | 6.41% | 2.56x |
| Ballet Enthusiasts | 5.90% | 2.45x |
| Restaurant Menu Researchers | 4.34% | 2.18x |
| Real Estate Decision Makers | 5.15% | 2.15x |
| New York Trip Planners | 5.32% | 2.12x |
| Los Angeles Mass Transit Commuters | 5.30% | 2.12x |
| Los Angeles Trip Planners | 5.00% | 2.00x |
| Romance Movie and TV enthusiasts | 4.88% | 1.95x |
| Readers of South American Content | 3.75% | 1.93x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
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APPAREL RETAILERS
The American Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Apparel audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.15% | 44.00x |
| Everlane | 0.85% | 39.03x |
| Calvin Klein | 3.00% | 34.86x |
| Joe's Jeans | 1.91% | 33.58x |
| Intermix | 4.93% | 30.73x |
| Club Monaco | 6.62% | 29.76x |
| Topshop | 2.49% | 29.73x |
| Uniqlo | 8.06% | 28.30x |
| Bonobos | 8.05% | 27.65x |
| Patagonia | 6.76% | 27.60x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Apparel audience is Teaching Abroad.
| Content Affinity | Composition | Index |
| Teaching Abroad | 0.06% | 5.44x |
| London Tourism & Events | 0.08% | 5.06x |
| Quebec Vacation Research Cluster | 0.06% | 4.69x |
| France Online Music & Quiz Content Cluster | 0.09% | 4.58x |
| New York City Education & News Cluster | 1.83% | 4.55x |
| Serbia & Albania Cluster | 0.09% | 4.49x |
| Credit Unions & Consumer Protection | 0.06% | 4.37x |
| Greece Cluster | 0.06% | 4.36x |
| NYC Tourist Attractions | 2.79% | 4.35x |
| Law School Research Cluster | 0.09% | 4.21x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
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DEMOGRAPHICS
The American Apparel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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