Explore the American Apparel Audience
Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 56.6 thousand unique devices whose actions qualify for the American Apparel audience.
INTERESTS
The American Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Apparel audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 5.73% | 5.53x |
| Readers of Jewish Content | 3.05% | 4.65x |
| New York City Events Researchers | 4.58% | 4.65x |
| Modern Art Museum Researchers | 3.44% | 4.52x |
| Real Estate Decision Makers | 3.82% | 4.38x |
| Investment Management Professionals | 2.29% | 4.21x |
| Online Directory Searchers | 1.53% | 4.03x |
| Egypt Trip Planners | 1.91% | 3.88x |
| Credit Cards Rewards Researchers | 3.44% | 3.81x |
| Ballet Enthusiasts | 3.82% | 3.74x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
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APPAREL RETAILERS
The American Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Apparel audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 2.65% | 89.11x |
| Intermix | 1.58% | 80.78x |
| The North Face | 3.23% | 52.08x |
| Madewell | 4.76% | 39.92x |
| Bonobos | 2.02% | 39.27x |
| Patagonia | 5.86% | 36.84x |
| Hugo Boss | 4.05% | 34.73x |
| Calvin Klein | 0.90% | 31.96x |
| Uniqlo | 1.51% | 31.55x |
| Tommy Bahama | 3.65% | 30.40x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Apparel audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 2.67% | 5.25x |
| Sports Apparel | 1.15% | 4.07x |
| Fantasy Name Generators | 1.53% | 3.97x |
| Hudson Valley New York Media | 0.76% | 3.90x |
| Math Reference | 0.76% | 3.83x |
| Alberta Canada Cluster | 0.21% | 3.77x |
| Flower Shopping | 0.09% | 3.67x |
| Southeast College Athletics | 0.19% | 3.66x |
| Apartment Hunting | 0.76% | 3.53x |
| Equestrian Cluster | 0.19% | 3.43x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
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DEMOGRAPHICS
The American Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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