Dstillery Audiences

AMERICAN APPAREL

Audience Size: 28.4 Thousand Devices

Explore the American Apparel Audience

Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 28.4 thousand unique devices whose actions qualify for the American Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The American Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the American Apparel audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.75% 5.79x
School Closings Updates Readers 3.88% 4.46x
Ballet Enthusiasts 6.59% 4.27x
Quarantine Planners 3.49% 3.85x
Retail Job Seekers 6.59% 3.77x
Thrift Store Shoppers 6.59% 3.74x
Getaways Researchers 3.49% 3.60x
New York Trip Planners 6.20% 3.53x
Last Minute Travelers 5.43% 3.21x
Hulu Users 5.43% 3.13x
Composition Percentage: The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The American Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the American Apparel audience is Club Monaco.

Location Composition Index
Club Monaco 3.68% 112.33x
Abercrombie & Fitch 4.58% 103.84x
Intermix 1.61% 70.87x
Urban Outfitters 14.12% 68.35x
Lorna Jane 1.39% 67.62x
Patagonia 3.50% 58.45x
Bonobos 3.47% 58.10x
Zara 4.40% 50.01x
Madewell 6.36% 48.93x
Uniqlo 1.89% 48.24x
Composition Percentage: The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the American Apparel audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.71% 8.12x
Travel Adventure 1.94% 6.08x
New York City Family & Activity Cluster 4.65% 5.82x
Spain News - Madrid & Seville 1.16% 5.77x
Latin American News 1.16% 5.01x
College Planning 1.55% 4.77x
Liberal Media - Political Activism 1.54% 4.50x
Quotes & Inspiration 1.16% 4.43x
US Cycling 2.33% 4.07x
Running & Marathons 2.71% 4.02x
Composition Percentage: The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The American Apparel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female