Explore the American Apparel Audience
Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 174 thousand unique devices whose actions qualify for the American Apparel audience.
INTERESTS
The American Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Apparel audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.73% | 2.68x |
| Online Grocery Shoppers | 6.81% | 2.53x |
| Real Estate Decision Makers | 5.75% | 2.49x |
| Restaurant Menu Researchers | 2.86% | 2.42x |
| Jamband Fans | 2.68% | 2.33x |
| Thrift Store Shoppers | 2.61% | 2.30x |
| LGBT Activists | 2.61% | 2.28x |
| SEO Specialists | 2.11% | 2.27x |
| Last Minute Travelers | 2.61% | 2.26x |
| Miami Trip Planners | 2.68% | 2.24x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
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APPAREL RETAILERS
The American Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Apparel audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 15.27% | 59.26x |
| Free People | 6.34% | 56.67x |
| Levi Strauss | 3.58% | 49.85x |
| Club Monaco | 4.47% | 49.37x |
| Patagonia | 3.43% | 48.79x |
| Madewell | 4.48% | 47.28x |
| Intermix | 2.45% | 46.45x |
| Uniqlo | 3.51% | 44.80x |
| Lululemon | 13.28% | 42.71x |
| Zara | 6.72% | 40.88x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Apparel audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.77% | 5.45x |
| NYC Tourist Attractions | 3.14% | 5.09x |
| New York City Education & News Cluster | 2.14% | 4.84x |
| LGBTQ Advocacy | 1.93% | 4.36x |
| Art News & Products | 0.36% | 4.07x |
| Marketing Professionals | 0.61% | 2.94x |
| Broadway Information | 0.74% | 2.90x |
| Fashion Cluster | 1.39% | 2.80x |
| China Cluster | 0.30% | 2.65x |
| European Museums, Restaurants & Events | 0.39% | 2.57x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
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DEMOGRAPHICS
The American Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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