Explore the American Apparel Audience
Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the American Apparel audience.
INTERESTS
The American Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Apparel audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 3.97% | 5.68x |
| Online Grocery Shoppers | 7.95% | 5.24x |
| Food Bank Researchers | 3.31% | 4.88x |
| Post COVID-19 Restaurant Reopening Researchers | 3.31% | 3.98x |
| Getaways Researchers | 4.64% | 3.79x |
| Venture Capitalists | 5.30% | 3.71x |
| Yale University Fans | 4.64% | 3.60x |
| Opera Enthusiasts | 7.28% | 3.52x |
| True Crime Podcast Listeners | 3.31% | 3.50x |
| Web Design Researchers | 5.30% | 3.44x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
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APPAREL RETAILERS
The American Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Apparel audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 5.76% | 124.11x |
| Abercrombie & Fitch | 4.30% | 87.93x |
| Intermix | 2.00% | 75.68x |
| Urban Outfitters | 16.28% | 69.65x |
| Bonobos | 4.63% | 66.45x |
| Saint Laurent Paris | 1.24% | 54.17x |
| Lorna Jane | 1.36% | 53.91x |
| Madewell | 8.67% | 50.77x |
| Zara | 5.54% | 49.06x |
| Patagonia | 3.17% | 48.55x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Apparel audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 2.65% | 5.62x |
| Apple Blogs & Hacks | 2.65% | 4.96x |
| Build Your Own Computer Enthusiasts | 3.97% | 4.71x |
| Live Music | 1.99% | 4.57x |
| Graphic Design | 1.07% | 3.72x |
| Flower Shopping | 0.09% | 3.67x |
| Routers, Switches & Networking | 0.89% | 3.64x |
| Women Shoppers | 1.16% | 3.48x |
| Coupons & Family | 0.96% | 3.42x |
| Mommy Bloggers | 1.32% | 3.41x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
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DEMOGRAPHICS
The American Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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