Dstillery Audiences

AMERICAN APPAREL

Audience Size: 13.3 Thousand Devices

Explore the American Apparel Audience

Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 thousand unique devices whose actions qualify for the American Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The American Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the American Apparel audience is Hard Seltzer Aficionados.

Interest Composition Index
Hard Seltzer Aficionados 6.15% 7.67x
Yogis 9.23% 7.51x
Women’s Lifestyle Blogs Researchers 9.23% 6.70x
Online Exercise Class Users 10.77% 6.65x
Trendy Shoe Shoppers 7.69% 6.36x
Women’s Fashion Blogs Readers 9.23% 6.23x
Korean Food Enthusiasts 9.23% 6.09x
True Crime Podcast Listeners 6.15% 5.85x
Wine Lovers 7.69% 5.82x
Men's Health Researchers 7.69% 5.80x
Composition Percentage: The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The American Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the American Apparel audience is Club Monaco.

Location Composition Index
Club Monaco 8.19% 170.68x
Bonobos 5.65% 90.72x
Urban Outfitters 15.82% 74.46x
Abercrombie & Fitch 3.18% 72.59x
Patagonia 3.53% 62.87x
Madewell 9.53% 54.44x
Uniqlo 2.68% 49.21x
Free People 7.77% 46.53x
Armani 4.87% 46.36x
Zara 5.23% 46.27x
Composition Percentage: The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the American Apparel audience is Movie Reviews.

Content Affinity Composition Index
Movie Reviews 4.48% 4.96x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 6.15% 3.95x
Graphic Design 1.07% 3.72x
Minnesota Local News Cluster 7.69% 3.70x
Flower Shopping 0.09% 3.67x
Routers, Switches & Networking 0.89% 3.64x
Liberal Media 6.15% 3.62x
Cooking Recipe & Ingredient Researchers 7.69% 3.62x
Women Shoppers 1.16% 3.48x
Mommy Bloggers 1.32% 3.41x
Composition Percentage: The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The American Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male