Explore the American Apparel Audience
Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 118.8 thousand unique devices whose actions qualify for the American Apparel audience.
INTERESTS
The American Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Apparel audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.80% | 5.02x |
| Luxury Retail Researchers | 2.66% | 4.05x |
| Restaurant Researchers | 3.02% | 4.01x |
| Post COVID-19 Restaurant Reopening Researchers | 2.13% | 4.01x |
| Los Angeles Activities Researchers | 3.37% | 3.94x |
| Women’s Lifestyle Blogs Researchers | 2.84% | 3.88x |
| Advertising Professionals | 3.20% | 3.81x |
| Ballet Enthusiasts | 4.97% | 3.78x |
| Social Distancing Content Readers | 2.49% | 3.75x |
| Liberal News Readers | 3.02% | 3.74x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
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APPAREL RETAILERS
The American Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Apparel audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 5.85% | 35.22x |
| Supreme | 0.14% | 29.20x |
| Everlane | 0.14% | 22.06x |
| Patagonia | 3.84% | 21.38x |
| Calvin Klein | 1.27% | 19.77x |
| Lorna Jane | 3.16% | 19.57x |
| Intermix | 1.68% | 19.48x |
| Urban Outfitters | 17.31% | 18.36x |
| Joe's Jeans | 0.65% | 16.18x |
| Abercrombie & Fitch | 2.90% | 16.06x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Apparel audience is Alberta Canada Cluster.
| Content Affinity | Composition | Index |
| Alberta Canada Cluster | 0.71% | 7.22x |
| Tiny & Modular Home Researchers | 0.71% | 4.76x |
| Science Education & Resources | 0.53% | 4.44x |
| College Planning | 1.07% | 4.09x |
| Travel Adventure | 0.89% | 3.88x |
| Upstate New York Travel Cluster | 0.71% | 3.73x |
| Flower Shopping | 0.09% | 3.67x |
| Vancouver British Columbia Locals Cluster | 0.53% | 3.54x |
| People Search | 0.41% | 3.51x |
| Ohio Universities | 0.53% | 3.49x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
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DEMOGRAPHICS
The American Apparel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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