Explore the American Apparel Audience
Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 28.4 thousand unique devices whose actions qualify for the American Apparel audience.
INTERESTS
The American Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Apparel audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 7.75% | 5.79x |
| School Closings Updates Readers | 3.88% | 4.46x |
| Ballet Enthusiasts | 6.59% | 4.27x |
| Quarantine Planners | 3.49% | 3.85x |
| Retail Job Seekers | 6.59% | 3.77x |
| Thrift Store Shoppers | 6.59% | 3.74x |
| Getaways Researchers | 3.49% | 3.60x |
| New York Trip Planners | 6.20% | 3.53x |
| Last Minute Travelers | 5.43% | 3.21x |
| Hulu Users | 5.43% | 3.13x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
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APPAREL RETAILERS
The American Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Apparel audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 3.68% | 112.33x |
| Abercrombie & Fitch | 4.58% | 103.84x |
| Intermix | 1.61% | 70.87x |
| Urban Outfitters | 14.12% | 68.35x |
| Lorna Jane | 1.39% | 67.62x |
| Patagonia | 3.50% | 58.45x |
| Bonobos | 3.47% | 58.10x |
| Zara | 4.40% | 50.01x |
| Madewell | 6.36% | 48.93x |
| Uniqlo | 1.89% | 48.24x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Apparel audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.71% | 8.12x |
| Travel Adventure | 1.94% | 6.08x |
| New York City Family & Activity Cluster | 4.65% | 5.82x |
| Spain News - Madrid & Seville | 1.16% | 5.77x |
| Latin American News | 1.16% | 5.01x |
| College Planning | 1.55% | 4.77x |
| Liberal Media - Political Activism | 1.54% | 4.50x |
| Quotes & Inspiration | 1.16% | 4.43x |
| US Cycling | 2.33% | 4.07x |
| Running & Marathons | 2.71% | 4.02x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
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DEMOGRAPHICS
The American Apparel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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