Dstillery Audiences

AMERICAN APPAREL

Audience Size: 174 Thousand Devices

Explore the American Apparel Audience

Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 174 thousand unique devices whose actions qualify for the American Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The American Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the American Apparel audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.73% 2.68x
Online Grocery Shoppers 6.81% 2.53x
Real Estate Decision Makers 5.75% 2.49x
Restaurant Menu Researchers 2.86% 2.42x
Jamband Fans 2.68% 2.33x
Thrift Store Shoppers 2.61% 2.30x
LGBT Activists 2.61% 2.28x
SEO Specialists 2.11% 2.27x
Last Minute Travelers 2.61% 2.26x
Miami Trip Planners 2.68% 2.24x
Composition Percentage: The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The American Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the American Apparel audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 15.27% 59.26x
Free People 6.34% 56.67x
Levi Strauss 3.58% 49.85x
Club Monaco 4.47% 49.37x
Patagonia 3.43% 48.79x
Madewell 4.48% 47.28x
Intermix 2.45% 46.45x
Uniqlo 3.51% 44.80x
Lululemon 13.28% 42.71x
Zara 6.72% 40.88x
Composition Percentage: The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the American Apparel audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.77% 5.45x
NYC Tourist Attractions 3.14% 5.09x
New York City Education & News Cluster 2.14% 4.84x
LGBTQ Advocacy 1.93% 4.36x
Art News & Products 0.36% 4.07x
Marketing Professionals 0.61% 2.94x
Broadway Information 0.74% 2.90x
Fashion Cluster 1.39% 2.80x
China Cluster 0.30% 2.65x
European Museums, Restaurants & Events 0.39% 2.57x
Composition Percentage: The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The American Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male