Dstillery Audiences

AMERICAN APPAREL

Audience Size: 408.8 Thousand Devices

Explore the American Apparel Audience

Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 408.8 thousand unique devices whose actions qualify for the American Apparel audience.

Dstillery Crafted Audiences

INTERESTS

The American Apparel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the American Apparel audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.68% 4.02x
Ballet Enthusiasts 5.13% 3.68x
New York Trip Planners 4.55% 3.19x
Los Angeles Activities Researchers 3.71% 2.92x
Los Angeles Mass Transit Commuters 4.72% 2.87x
Online Grocery Shoppers 7.96% 2.83x
Thrift Store Shoppers 3.60% 2.79x
LGBT Activists 3.01% 2.71x
Restaurant Menu Researchers 3.42% 2.68x
Los Angeles Trip Planners 4.38% 2.63x
Composition Percentage: The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The American Apparel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the American Apparel audience is Everlane.

Location Composition Index
Everlane 0.75% 68.03x
Club Monaco 4.93% 41.76x
Supreme 1.15% 40.00x
Intermix 3.80% 37.63x
Levi Strauss 4.97% 37.36x
Free People 7.26% 34.12x
Patagonia 4.69% 32.19x
Zara 9.42% 29.98x
Urban Outfitters 18.56% 29.65x
Madewell 5.89% 28.89x
Composition Percentage: The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the American Apparel audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.90% 6.10x
New York City Education & News Cluster 2.55% 5.52x
New York City Real Estate Research Cluster 2.09% 5.38x
LGBTQ Advocacy 2.14% 4.74x
Los Angeles Cluster 0.14% 4.26x
Film Production 0.42% 4.18x
Retail Industry News 0.21% 4.09x
Philanthropy - Nonprofits 0.17% 3.98x
Feminism 0.22% 3.95x
Art News & Products 0.34% 3.81x
Composition Percentage: The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The American Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male