Explore the American Apparel Audience
Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 408.8 thousand unique devices whose actions qualify for the American Apparel audience.
INTERESTS
The American Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Apparel audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.68% | 4.02x |
| Ballet Enthusiasts | 5.13% | 3.68x |
| New York Trip Planners | 4.55% | 3.19x |
| Los Angeles Activities Researchers | 3.71% | 2.92x |
| Los Angeles Mass Transit Commuters | 4.72% | 2.87x |
| Online Grocery Shoppers | 7.96% | 2.83x |
| Thrift Store Shoppers | 3.60% | 2.79x |
| LGBT Activists | 3.01% | 2.71x |
| Restaurant Menu Researchers | 3.42% | 2.68x |
| Los Angeles Trip Planners | 4.38% | 2.63x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
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APPAREL RETAILERS
The American Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Apparel audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.75% | 68.03x |
| Club Monaco | 4.93% | 41.76x |
| Supreme | 1.15% | 40.00x |
| Intermix | 3.80% | 37.63x |
| Levi Strauss | 4.97% | 37.36x |
| Free People | 7.26% | 34.12x |
| Patagonia | 4.69% | 32.19x |
| Zara | 9.42% | 29.98x |
| Urban Outfitters | 18.56% | 29.65x |
| Madewell | 5.89% | 28.89x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Apparel audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 3.90% | 6.10x |
| New York City Education & News Cluster | 2.55% | 5.52x |
| New York City Real Estate Research Cluster | 2.09% | 5.38x |
| LGBTQ Advocacy | 2.14% | 4.74x |
| Los Angeles Cluster | 0.14% | 4.26x |
| Film Production | 0.42% | 4.18x |
| Retail Industry News | 0.21% | 4.09x |
| Philanthropy - Nonprofits | 0.17% | 3.98x |
| Feminism | 0.22% | 3.95x |
| Art News & Products | 0.34% | 3.81x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
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DEMOGRAPHICS
The American Apparel audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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