Explore the American Apparel Audience
Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 thousand unique devices whose actions qualify for the American Apparel audience.
INTERESTS
The American Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Apparel audience is Hard Seltzer Aficionados.
| Interest | Composition | Index |
| Hard Seltzer Aficionados | 6.15% | 7.67x |
| Yogis | 9.23% | 7.51x |
| Women’s Lifestyle Blogs Researchers | 9.23% | 6.70x |
| Online Exercise Class Users | 10.77% | 6.65x |
| Trendy Shoe Shoppers | 7.69% | 6.36x |
| Women’s Fashion Blogs Readers | 9.23% | 6.23x |
| Korean Food Enthusiasts | 9.23% | 6.09x |
| True Crime Podcast Listeners | 6.15% | 5.85x |
| Wine Lovers | 7.69% | 5.82x |
| Men's Health Researchers | 7.69% | 5.80x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
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APPAREL RETAILERS
The American Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Apparel audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 8.19% | 170.68x |
| Bonobos | 5.65% | 90.72x |
| Urban Outfitters | 15.82% | 74.46x |
| Abercrombie & Fitch | 3.18% | 72.59x |
| Patagonia | 3.53% | 62.87x |
| Madewell | 9.53% | 54.44x |
| Uniqlo | 2.68% | 49.21x |
| Free People | 7.77% | 46.53x |
| Armani | 4.87% | 46.36x |
| Zara | 5.23% | 46.27x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Apparel audience is Movie Reviews.
| Content Affinity | Composition | Index |
| Movie Reviews | 4.48% | 4.96x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 6.15% | 3.95x |
| Graphic Design | 1.07% | 3.72x |
| Minnesota Local News Cluster | 7.69% | 3.70x |
| Flower Shopping | 0.09% | 3.67x |
| Routers, Switches & Networking | 0.89% | 3.64x |
| Liberal Media | 6.15% | 3.62x |
| Cooking Recipe & Ingredient Researchers | 7.69% | 3.62x |
| Women Shoppers | 1.16% | 3.48x |
| Mommy Bloggers | 1.32% | 3.41x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
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DEMOGRAPHICS
The American Apparel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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