Explore the American Apparel Audience
Below you'll find more information about the American Apparel audience, broken down in different categories based on their digital and physical behaviors. These are 42.3 thousand unique devices whose actions qualify for the American Apparel audience.
INTERESTS
The American Apparel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Apparel audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 6.45% | 3.78x |
| Fast Fashion Shoppers | 6.45% | 3.57x |
| New York City Events Researchers | 4.40% | 3.47x |
| Thrift Store Shoppers | 4.69% | 3.06x |
| Korean Food Enthusiasts | 4.11% | 2.85x |
| Jazz Music Fans | 4.99% | 2.83x |
| Mens Business Clothes Shoppers | 3.52% | 2.72x |
| Beard Care Researchers | 4.11% | 2.63x |
| Work Visa Researchers | 3.81% | 2.63x |
| Men's Clothing Shoppers | 3.23% | 2.53x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Interest attribute.
Index: A comparison of the American Apparel audience to the internet population.
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APPAREL RETAILERS
The American Apparel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Apparel audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 5.68% | 131.35x |
| Abercrombie & Fitch | 2.67% | 63.51x |
| Urban Outfitters | 10.13% | 46.63x |
| Bonobos | 2.63% | 42.49x |
| Patagonia | 2.12% | 37.66x |
| Lorna Jane | 1.40% | 37.07x |
| Hugo Boss | 5.55% | 32.48x |
| Zara | 3.18% | 29.74x |
| The North Face | 3.52% | 29.71x |
| Madewell | 4.62% | 28.35x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Location attribute.
Index: A comparison of the American Apparel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Apparel audience is Legal Information Research Cluster.
| Content Affinity | Composition | Index |
| Legal Information Research Cluster | 0.88% | 4.12x |
| Flower Shopping | 0.09% | 3.67x |
| Routers, Switches & Networking | 0.89% | 3.64x |
| Las Vegas Hotels | 2.93% | 3.55x |
| Online Ticket Buyers | 0.82% | 3.40x |
| Teaching Tools for Kids | 0.88% | 3.31x |
| Job Interview Process | 0.11% | 3.27x |
| College Planning | 1.47% | 2.97x |
| New York City Family & Activity Cluster | 2.64% | 2.97x |
| Fantasy Name Generators | 1.47% | 2.94x |
Composition Percentage:
The overlap percentage between the American Apparel audience and the Content Affinity attribute.
Index: A comparison of the American Apparel audience to the internet population.
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DEMOGRAPHICS
The American Apparel audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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