Dstillery Audiences

AMERICAN GIRL

Audience Size: 13.4 Thousand Devices

Explore the American Girl Audience

Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 thousand unique devices whose actions qualify for the American Girl audience.

Dstillery Crafted Audiences

INTERESTS

The American Girl audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the American Girl audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 5.42% 3.10x
Chicago Blackhawks Fans 3.79% 2.94x
Chicago Cubs Fans 3.66% 2.89x
Childrens Museum Visitors 4.20% 2.58x
Northwestern Wildcats Fans 3.66% 2.57x
Santa Cruz Trip Planners 3.12% 2.38x
Travel Book Readers 3.39% 2.37x
New York City Events Researchers 4.20% 2.32x
Sightseeing Travelers 4.07% 2.26x
Basketball Enthusiasts 3.25% 2.20x
Composition Percentage: The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The American Girl audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the American Girl audience is Topshop.

Location Composition Index
Topshop 15.53% 343.92x
Uniqlo 16.76% 74.56x
Columbia 15.23% 69.40x
Kate Spade 22.04% 68.68x
The North Face 22.19% 64.56x
Abercrombie & Fitch 35.96% 62.00x
White House Black Market 39.71% 58.60x
Hollister 29.07% 56.35x
Levi Strauss 10.33% 50.66x
Michael Kors 24.64% 49.81x
Composition Percentage: The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the American Girl audience is Mining & Natural Resources.

Content Affinity Composition Index
Mining & Natural Resources 0.14% 11.50x
Turkey & Iran Cluster 0.27% 11.19x
Tattoos & Costumes 0.14% 8.97x
Nepal News 0.14% 8.96x
Local & Travel England - East Midlands 0.14% 8.47x
Professional Audio Visual 0.27% 7.73x
South Carolina Travel 0.14% 7.62x
Brazil & Portugal News 0.41% 6.32x
Franchising 0.14% 6.03x
Serbia & Albania Cluster 0.14% 5.53x
Composition Percentage: The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The American Girl audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male