Explore the American Girl Audience
Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the American Girl audience.
INTERESTS
The American Girl audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Girl audience is Dessert/Sweets Bakers.
| Interest | Composition | Index |
| Dessert/Sweets Bakers | 6.94% | 7.95x |
| Home Brewing Enthusiasts | 6.94% | 7.72x |
| Home Kitchen Chefs | 5.56% | 7.68x |
| Valentines Day Celebrators | 5.56% | 6.96x |
| Indie Coffee Shoppers | 5.56% | 6.72x |
| Working Parents | 6.94% | 6.47x |
| Medical Journal Readers | 6.94% | 6.45x |
| BBQ Recipe Researchers | 6.94% | 6.08x |
| Healthy Diet Recipe Researchers | 4.17% | 5.99x |
| Gourmet Food & Wine Researchers | 4.17% | 5.92x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
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APPAREL RETAILERS
The American Girl audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Girl audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.85% | 25.19x |
| Free People | 16.25% | 23.51x |
| Zara | 6.97% | 17.13x |
| Uniqlo | 2.92% | 13.05x |
| Intermix | 1.14% | 12.91x |
| Aeropostale | 35.06% | 12.18x |
| Madewell | 8.89% | 12.07x |
| LL Bean | 2.35% | 11.91x |
| Bonobos | 2.99% | 11.72x |
| White House Black Market | 31.54% | 11.22x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Girl audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 6.94% | 6.57x |
| Crossfit & Obstacle Race Enthusiasts | 0.76% | 5.64x |
| Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) | 5.56% | 4.10x |
| Kansas City News | 8.33% | 4.09x |
| Dating & Relationships | 1.06% | 3.82x |
| Writing & Publishing | 0.44% | 3.61x |
| Israel News | 4.17% | 3.53x |
| Home Decoration Content Readers | 2.78% | 3.49x |
| Custom Gifts | 0.46% | 3.32x |
| Consumer Packaged Goods | 4.17% | 3.30x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
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DEMOGRAPHICS
The American Girl audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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