Explore the American Girl Audience
Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 13.4 thousand unique devices whose actions qualify for the American Girl audience.
INTERESTS
The American Girl audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Girl audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 5.42% | 3.10x |
| Chicago Blackhawks Fans | 3.79% | 2.94x |
| Chicago Cubs Fans | 3.66% | 2.89x |
| Childrens Museum Visitors | 4.20% | 2.58x |
| Northwestern Wildcats Fans | 3.66% | 2.57x |
| Santa Cruz Trip Planners | 3.12% | 2.38x |
| Travel Book Readers | 3.39% | 2.37x |
| New York City Events Researchers | 4.20% | 2.32x |
| Sightseeing Travelers | 4.07% | 2.26x |
| Basketball Enthusiasts | 3.25% | 2.20x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
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APPAREL RETAILERS
The American Girl audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Girl audience is Topshop.
| Location | Composition | Index |
| Topshop | 15.53% | 343.92x |
| Uniqlo | 16.76% | 74.56x |
| Columbia | 15.23% | 69.40x |
| Kate Spade | 22.04% | 68.68x |
| The North Face | 22.19% | 64.56x |
| Abercrombie & Fitch | 35.96% | 62.00x |
| White House Black Market | 39.71% | 58.60x |
| Hollister | 29.07% | 56.35x |
| Levi Strauss | 10.33% | 50.66x |
| Michael Kors | 24.64% | 49.81x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Girl audience is Mining & Natural Resources.
| Content Affinity | Composition | Index |
| Mining & Natural Resources | 0.14% | 11.50x |
| Turkey & Iran Cluster | 0.27% | 11.19x |
| Tattoos & Costumes | 0.14% | 8.97x |
| Nepal News | 0.14% | 8.96x |
| Local & Travel England - East Midlands | 0.14% | 8.47x |
| Professional Audio Visual | 0.27% | 7.73x |
| South Carolina Travel | 0.14% | 7.62x |
| Brazil & Portugal News | 0.41% | 6.32x |
| Franchising | 0.14% | 6.03x |
| Serbia & Albania Cluster | 0.14% | 5.53x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
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DEMOGRAPHICS
The American Girl audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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