Dstillery Audiences

AMERICAN GIRL

Audience Size: 51.3 Thousand Devices

Explore the American Girl Audience

Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 51.3 thousand unique devices whose actions qualify for the American Girl audience.

Dstillery Crafted Audiences

INTERESTS

The American Girl audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the American Girl audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 6.04% 2.22x
Chicago Blackhawks Fans 4.67% 2.19x
New York City Events Researchers 4.99% 1.99x
Denver Trip Planners 5.07% 1.95x
Spain Trip Planners 4.39% 1.94x
Ballet Enthusiasts 4.75% 1.90x
Mens Business Clothes Shoppers 4.47% 1.88x
Shared Work Space Researchers 5.07% 1.88x
Opera Enthusiasts 3.98% 1.86x
Investment Banking Professionals 4.35% 1.83x
Composition Percentage: The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The American Girl audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the American Girl audience is Topshop.

Location Composition Index
Topshop 15.16% 210.15x
Uniqlo 16.28% 61.79x
The North Face 19.28% 55.72x
Columbia 14.27% 54.78x
Abercrombie & Fitch 29.45% 46.90x
Anthropologie 16.53% 44.74x
LL Bean 4.42% 41.99x
Kate Spade 18.12% 41.09x
Madewell 17.55% 39.33x
Michael Kors 27.86% 36.40x
Composition Percentage: The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the American Girl audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 16.75x
Quebec Job Seeker Cluster 0.08% 12.27x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 10.56x
Content Streamers & Downloaders 0.04% 9.62x
Survey Websites 0.04% 8.32x
Canada Shopping - Kitchenware 0.12% 7.07x
Mining & Natural Resources 0.08% 6.91x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 6.01x
Canada Job Seekers Cluster 0.07% 5.98x
Korea Cluster 0.32% 5.42x
Composition Percentage: The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The American Girl audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male