Explore the American Girl Audience
Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 21.8 thousand unique devices whose actions qualify for the American Girl audience.
INTERESTS
The American Girl audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Girl audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 9.00% | 5.47x |
| Running Enthusiasts | 5.00% | 5.47x |
| Luxury Kitchen Goods Shoppers | 9.00% | 5.13x |
| Pilots | 6.00% | 4.91x |
| Trendy Denim Shoppers | 8.00% | 4.88x |
| Korean Food Enthusiasts | 5.00% | 4.46x |
| Telluride Trip Planners | 7.00% | 4.31x |
| Caribbean Destination Reopening Researchers | 4.00% | 4.24x |
| Tech-Savvy Moms | 4.00% | 3.97x |
| New York City Events Researchers | 4.00% | 3.94x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
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APPAREL RETAILERS
The American Girl audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Girl audience is Free People.
| Location | Composition | Index |
| Free People | 17.67% | 33.26x |
| Zara | 6.73% | 21.98x |
| Johnston and Murphy | 1.96% | 20.22x |
| Aeropostale | 32.45% | 16.52x |
| Express | 32.65% | 14.41x |
| Madewell | 7.36% | 13.96x |
| The North Face | 4.76% | 13.76x |
| Uniqlo | 2.41% | 13.65x |
| Eddie Bauer | 12.17% | 13.55x |
| American Eagle Outfitters | 24.59% | 12.94x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Girl audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.76% | 5.64x |
| Central & Northwest Ohio Cluster | 7.00% | 5.00x |
| Kansas City News | 9.00% | 4.87x |
| Colorado News | 9.00% | 4.32x |
| Golf Travel & Gear | 1.53% | 3.91x |
| Party Planning & Invitations | 1.53% | 3.91x |
| Math Reference | 1.53% | 3.64x |
| Design Software | 0.50% | 3.62x |
| Writing & Publishing | 0.44% | 3.61x |
| Tennessee News | 6.00% | 3.57x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
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DEMOGRAPHICS
The American Girl audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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