Dstillery Audiences

AMERICAN GIRL

Audience Size: 21.4 Thousand Devices

Explore the American Girl Audience

Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the American Girl audience.

Dstillery Crafted Audiences

INTERESTS

The American Girl audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the American Girl audience is Dessert/Sweets Bakers.

Interest Composition Index
Dessert/Sweets Bakers 6.94% 7.95x
Home Brewing Enthusiasts 6.94% 7.72x
Home Kitchen Chefs 5.56% 7.68x
Valentines Day Celebrators 5.56% 6.96x
Indie Coffee Shoppers 5.56% 6.72x
Working Parents 6.94% 6.47x
Medical Journal Readers 6.94% 6.45x
BBQ Recipe Researchers 6.94% 6.08x
Healthy Diet Recipe Researchers 4.17% 5.99x
Gourmet Food & Wine Researchers 4.17% 5.92x
Composition Percentage: The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The American Girl audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the American Girl audience is Topshop.

Location Composition Index
Topshop 0.85% 25.19x
Free People 16.25% 23.51x
Zara 6.97% 17.13x
Uniqlo 2.92% 13.05x
Intermix 1.14% 12.91x
Aeropostale 35.06% 12.18x
Madewell 8.89% 12.07x
LL Bean 2.35% 11.91x
Bonobos 2.99% 11.72x
White House Black Market 31.54% 11.22x
Composition Percentage: The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the American Girl audience is Pacific Northwest Information Research Cluster.

Content Affinity Composition Index
Pacific Northwest Information Research Cluster 6.94% 6.57x
Crossfit & Obstacle Race Enthusiasts 0.76% 5.64x
Assorted Topics (Humor, Diy Crafts, Stay-At-Home Parenting) 5.56% 4.10x
Kansas City News 8.33% 4.09x
Dating & Relationships 1.06% 3.82x
Writing & Publishing 0.44% 3.61x
Israel News 4.17% 3.53x
Home Decoration Content Readers 2.78% 3.49x
Custom Gifts 0.46% 3.32x
Consumer Packaged Goods 4.17% 3.30x
Composition Percentage: The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The American Girl audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male