Dstillery Audiences

AMERICAN GIRL

Audience Size: 98.9 Thousand Devices

Explore the American Girl Audience

Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 98.9 thousand unique devices whose actions qualify for the American Girl audience.

Dstillery Crafted Audiences

INTERESTS

The American Girl audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the American Girl audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 5.99% 2.44x
Luxury Womens Brands Shoppers 4.61% 2.15x
Ballet Enthusiasts 4.61% 1.99x
New York City Events Researchers 4.26% 1.96x
E-cycling Enthusiasts 4.95% 1.94x
Chicago Blackhawks Fans 4.03% 1.93x
Chicago Cubs Fans 4.03% 1.92x
Restaurant Menu Researchers 3.80% 1.90x
Readers of South American Content 3.80% 1.88x
Elite Cycling Gear Shoppers 3.80% 1.87x
Composition Percentage: The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The American Girl audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the American Girl audience is Topshop.

Location Composition Index
Topshop 14.13% 171.22x
Uniqlo 17.83% 52.77x
Columbia 13.50% 51.51x
The North Face 19.52% 49.26x
Anthropologie 22.29% 47.87x
Free People 19.15% 40.90x
Supreme 0.88% 39.61x
Armani 19.11% 39.44x
LL Bean 4.98% 37.20x
Club Monaco 8.75% 36.51x
Composition Percentage: The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the American Girl audience is Korea Cluster.

Content Affinity Composition Index
Korea Cluster 0.35% 5.20x
Nepal News 0.09% 4.84x
Canada Business Cluster 0.32% 4.67x
Spanish Health & Wellness 0.81% 4.39x
Colorado Snow 0.58% 4.26x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.35% 4.22x
Film Production 0.35% 4.20x
Spain News - Madrid & Seville 1.04% 4.18x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.35% 4.10x
Chicago Cluster 4.26% 3.45x
Composition Percentage: The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The American Girl audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male