Explore the American Girl Audience
Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 66.1 thousand unique devices whose actions qualify for the American Girl audience.
INTERESTS
The American Girl audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Girl audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 12.96% | 6.81x |
| Venture Capitalists | 9.26% | 6.49x |
| Market Intelligence Researchers | 9.26% | 6.36x |
| Commercial Architects and Designers | 9.26% | 6.25x |
| Chicago Cubs Fans | 11.11% | 5.67x |
| Yale University Fans | 7.41% | 5.51x |
| Detroit Trip Planners | 9.26% | 5.46x |
| Readers of Pakistani Content | 7.41% | 5.46x |
| Alternative Medicine Enthusiasts | 9.26% | 5.28x |
| NBA Fans | 9.26% | 5.15x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
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APPAREL RETAILERS
The American Girl audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Girl audience is Topshop.
| Location | Composition | Index |
| Topshop | 11.27% | 218.94x |
| Columbia | 12.37% | 69.71x |
| Uniqlo | 15.89% | 64.29x |
| The North Face | 17.66% | 55.76x |
| Free People | 22.22% | 54.40x |
| Anthropologie | 28.46% | 48.89x |
| Armani | 17.78% | 47.58x |
| LL Bean | 4.65% | 41.80x |
| Kate Spade | 19.30% | 40.89x |
| Saint Laurent Paris | 5.13% | 40.81x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Girl audience is Colorado News.
| Content Affinity | Composition | Index |
| Colorado News | 12.96% | 5.84x |
| Crossfit & Obstacle Race Enthusiasts | 0.76% | 5.64x |
| PC Gamers | 5.56% | 5.35x |
| Chicago Cluster | 7.41% | 5.02x |
| Small Business Resources | 9.26% | 4.69x |
| India News | 9.26% | 3.74x |
| Design Software | 0.50% | 3.62x |
| Writing & Publishing | 0.44% | 3.61x |
| Alberta Canada Cluster | 1.01% | 3.59x |
| Custom Gifts | 0.46% | 3.32x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
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DEMOGRAPHICS
The American Girl audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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