Dstillery Audiences

AMERICAN GIRL

Audience Size: 21.8 Thousand Devices

Explore the American Girl Audience

Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 21.8 thousand unique devices whose actions qualify for the American Girl audience.

Dstillery Crafted Audiences

INTERESTS

The American Girl audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the American Girl audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 9.00% 5.47x
Running Enthusiasts 5.00% 5.47x
Luxury Kitchen Goods Shoppers 9.00% 5.13x
Pilots 6.00% 4.91x
Trendy Denim Shoppers 8.00% 4.88x
Korean Food Enthusiasts 5.00% 4.46x
Telluride Trip Planners 7.00% 4.31x
Caribbean Destination Reopening Researchers 4.00% 4.24x
Tech-Savvy Moms 4.00% 3.97x
New York City Events Researchers 4.00% 3.94x
Composition Percentage: The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The American Girl audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the American Girl audience is Free People.

Location Composition Index
Free People 17.67% 33.26x
Zara 6.73% 21.98x
Johnston and Murphy 1.96% 20.22x
Aeropostale 32.45% 16.52x
Express 32.65% 14.41x
Madewell 7.36% 13.96x
The North Face 4.76% 13.76x
Uniqlo 2.41% 13.65x
Eddie Bauer 12.17% 13.55x
American Eagle Outfitters 24.59% 12.94x
Composition Percentage: The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the American Girl audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.76% 5.64x
Central & Northwest Ohio Cluster 7.00% 5.00x
Kansas City News 9.00% 4.87x
Colorado News 9.00% 4.32x
Golf Travel & Gear 1.53% 3.91x
Party Planning & Invitations 1.53% 3.91x
Math Reference 1.53% 3.64x
Design Software 0.50% 3.62x
Writing & Publishing 0.44% 3.61x
Tennessee News 6.00% 3.57x
Composition Percentage: The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The American Girl audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female