Dstillery Audiences

AMERICAN GIRL

Audience Size: 54.5 Thousand Devices

Explore the American Girl Audience

Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 54.5 thousand unique devices whose actions qualify for the American Girl audience.

Dstillery Crafted Audiences

INTERESTS

The American Girl audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the American Girl audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 5.16% 2.58x
New York City Events Researchers 4.07% 2.47x
Shared Work Space Researchers 3.99% 2.24x
Hospital Executives 3.99% 2.18x
Venture Capitalists 3.75% 2.16x
Online Grocery Shoppers 4.22% 2.12x
Ballet Enthusiasts 3.67% 2.10x
Luxury Retail Researchers 3.60% 2.08x
Home Interior Design Enthusiasts 3.36% 2.07x
Mens Business Clothes Shoppers 3.28% 2.05x
Composition Percentage: The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The American Girl audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the American Girl audience is Topshop.

Location Composition Index
Topshop 16.33% 185.44x
Anthropologie 14.22% 63.54x
Uniqlo 17.76% 58.74x
The North Face 21.65% 58.06x
Columbia 14.01% 49.96x
Supreme 0.95% 38.45x
Abercrombie & Fitch 20.04% 37.78x
Saint Laurent Paris 6.01% 37.40x
Armani 19.78% 37.16x
Kate Spade 19.25% 36.57x
Composition Percentage: The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the American Girl audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.31% 6.38x
Serbia & Albania Cluster 0.14% 5.49x
Retail Industry News 0.31% 5.36x
Nepal News 0.09% 4.84x
Job Interview Process 0.23% 3.93x
Marketing Professionals 0.63% 3.88x
Psychology & Social Work 0.23% 3.78x
Oil & Energy 0.39% 3.73x
Institutional Investing 0.23% 3.68x
Local & Travel England - East Midlands 0.06% 3.64x
Composition Percentage: The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The American Girl audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male