Dstillery Audiences

AMERICAN GIRL

Audience Size: 20.1 Thousand Devices

Explore the American Girl Audience

Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 20.1 thousand unique devices whose actions qualify for the American Girl audience.

Dstillery Crafted Audiences

INTERESTS

The American Girl audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the American Girl audience is California Trip Planners.

Interest Composition Index
California Trip Planners 16.13% 9.85x
Santa Monica Trip Planners 16.13% 7.67x
Kids Clothing Shoppers 16.13% 6.71x
Masters in Management Researchers 12.90% 6.61x
Promotional Products Purchasers 12.90% 6.45x
Patriotic Party Decoration Shoppers 12.90% 6.34x
Charitable Organization Researchers 9.68% 5.96x
Ski and Snowboard Apparel Shoppers 9.68% 5.94x
Career Focused Individuals 9.68% 5.91x
Job Seekers 9.68% 5.90x
Composition Percentage: The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The American Girl audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the American Girl audience is Topshop.

Location Composition Index
Topshop 8.00% 345.42x
Columbia 10.37% 101.93x
Uniqlo 12.38% 89.63x
Free People 20.70% 78.15x
The North Face 13.08% 66.82x
Anthropologie 28.07% 64.51x
Armani 13.46% 59.73x
LL Bean 3.93% 54.99x
Kate Spade 15.20% 52.88x
Saint Laurent Paris 3.62% 51.43x
Composition Percentage: The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the American Girl audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.76% 5.64x
PC Gamers 5.56% 5.35x
Central & Northwest Ohio Cluster 9.68% 4.57x
North Carolina 6.45% 3.66x
Design Software 0.50% 3.62x
Writing & Publishing 0.44% 3.61x
Alberta Canada Cluster 1.01% 3.59x
Celebrity Gossip & Viral News 6.45% 3.40x
Custom Gifts 0.46% 3.32x
Fashion Cluster 1.69% 3.26x
Composition Percentage: The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The American Girl audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female