Explore the American Girl Audience
Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 20.1 thousand unique devices whose actions qualify for the American Girl audience.
INTERESTS
The American Girl audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the American Girl audience is California Trip Planners.
| Interest | Composition | Index |
| California Trip Planners | 16.13% | 9.85x |
| Santa Monica Trip Planners | 16.13% | 7.67x |
| Kids Clothing Shoppers | 16.13% | 6.71x |
| Masters in Management Researchers | 12.90% | 6.61x |
| Promotional Products Purchasers | 12.90% | 6.45x |
| Patriotic Party Decoration Shoppers | 12.90% | 6.34x |
| Charitable Organization Researchers | 9.68% | 5.96x |
| Ski and Snowboard Apparel Shoppers | 9.68% | 5.94x |
| Career Focused Individuals | 9.68% | 5.91x |
| Job Seekers | 9.68% | 5.90x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
Curious about what else the American Girl audience is interested in?
Sign Up
APPAREL RETAILERS
The American Girl audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the American Girl audience is Topshop.
| Location | Composition | Index |
| Topshop | 8.00% | 345.42x |
| Columbia | 10.37% | 101.93x |
| Uniqlo | 12.38% | 89.63x |
| Free People | 20.70% | 78.15x |
| The North Face | 13.08% | 66.82x |
| Anthropologie | 28.07% | 64.51x |
| Armani | 13.46% | 59.73x |
| LL Bean | 3.93% | 54.99x |
| Kate Spade | 15.20% | 52.88x |
| Saint Laurent Paris | 3.62% | 51.43x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
Want to find more of the American Girl audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the American Girl audience is Crossfit & Obstacle Race Enthusiasts.
| Content Affinity | Composition | Index |
| Crossfit & Obstacle Race Enthusiasts | 0.76% | 5.64x |
| PC Gamers | 5.56% | 5.35x |
| Central & Northwest Ohio Cluster | 9.68% | 4.57x |
| North Carolina | 6.45% | 3.66x |
| Design Software | 0.50% | 3.62x |
| Writing & Publishing | 0.44% | 3.61x |
| Alberta Canada Cluster | 1.01% | 3.59x |
| Celebrity Gossip & Viral News | 6.45% | 3.40x |
| Custom Gifts | 0.46% | 3.32x |
| Fashion Cluster | 1.69% | 3.26x |
Composition Percentage:
The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
Want to see more of the Content Affinities the American Girl audience visits?
Sign Up
DEMOGRAPHICS
The American Girl audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the American Girl audience?
Sign Up