Dstillery Audiences

AMERICAN GIRL

Audience Size: 66.1 Thousand Devices

Explore the American Girl Audience

Below you'll find more information about the American Girl audience, broken down in different categories based on their digital and physical behaviors. These are 66.1 thousand unique devices whose actions qualify for the American Girl audience.

Dstillery Crafted Audiences

INTERESTS

The American Girl audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the American Girl audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 12.96% 6.81x
Venture Capitalists 9.26% 6.49x
Market Intelligence Researchers 9.26% 6.36x
Commercial Architects and Designers 9.26% 6.25x
Chicago Cubs Fans 11.11% 5.67x
Yale University Fans 7.41% 5.51x
Detroit Trip Planners 9.26% 5.46x
Readers of Pakistani Content 7.41% 5.46x
Alternative Medicine Enthusiasts 9.26% 5.28x
NBA Fans 9.26% 5.15x
Composition Percentage: The overlap percentage between the American Girl audience and the Interest attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The American Girl audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the American Girl audience is Topshop.

Location Composition Index
Topshop 11.27% 218.94x
Columbia 12.37% 69.71x
Uniqlo 15.89% 64.29x
The North Face 17.66% 55.76x
Free People 22.22% 54.40x
Anthropologie 28.46% 48.89x
Armani 17.78% 47.58x
LL Bean 4.65% 41.80x
Kate Spade 19.30% 40.89x
Saint Laurent Paris 5.13% 40.81x
Composition Percentage: The overlap percentage between the American Girl audience and the Location attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the American Girl audience is Colorado News.

Content Affinity Composition Index
Colorado News 12.96% 5.84x
Crossfit & Obstacle Race Enthusiasts 0.76% 5.64x
PC Gamers 5.56% 5.35x
Chicago Cluster 7.41% 5.02x
Small Business Resources 9.26% 4.69x
India News 9.26% 3.74x
Design Software 0.50% 3.62x
Writing & Publishing 0.44% 3.61x
Alberta Canada Cluster 1.01% 3.59x
Custom Gifts 0.46% 3.32x
Composition Percentage: The overlap percentage between the American Girl audience and the Content Affinity attribute.
Index: A comparison of the American Girl audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The American Girl audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male