Explore the Americas Best Audience
Below you'll find more information about the Americas Best audience, broken down in different categories based on their digital and physical behaviors. These are 97.3 thousand unique devices whose actions qualify for the Americas Best audience.
INTERESTS
The Americas Best audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Best audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 1.91% | 1.65x |
| Fort Lauderdale Trip Planners | 2.11% | 1.64x |
| Miami Trip Planners | 1.79% | 1.55x |
| Houston Trip Planners | 1.91% | 1.52x |
| Readers of Cuban Content | 1.52% | 1.36x |
| Texas Energy Providers | 1.32% | 1.35x |
| Readers of Puerto Rican Content | 1.59% | 1.34x |
| Detroit Pistons Fans | 1.24% | 1.34x |
| Bed & Bath Shoppers | 1.32% | 1.33x |
| Employee Management & HR Researchers | 1.68% | 1.33x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Interest attribute.
Index: A comparison of the Americas Best audience to the internet population.
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APPAREL RETAILERS
The Americas Best audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Best audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.74% | 6.23x |
| Club Monaco | 0.56% | 5.36x |
| Lululemon | 0.38% | 5.14x |
| Gymboree | 1.52% | 5.06x |
| Brooks Brothers | 2.26% | 4.87x |
| Banana Republic | 1.93% | 3.76x |
| The North Face | 0.96% | 3.71x |
| J. Crew | 1.28% | 3.00x |
| LL Bean | 0.13% | 2.77x |
| REI | 1.18% | 2.54x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Location attribute.
Index: A comparison of the Americas Best audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Best audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.18% | 2.39x |
| Arabic News | 0.19% | 2.33x |
| Illinois | 0.63% | 2.24x |
| Detroit News | 1.19% | 1.98x |
| Travel, Food, Fashion & Fitness | 0.18% | 1.94x |
| Chicago Cluster | 1.59% | 1.93x |
| South Florida Cluster | 2.20% | 1.88x |
| Washington & Northern Virginia | 1.28% | 1.87x |
| Yard Structures | 0.24% | 1.87x |
| Texas Media | 1.24% | 1.73x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Content Affinity attribute.
Index: A comparison of the Americas Best audience to the internet population.
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