Explore the Americas Best Audience
Below you'll find more information about the Americas Best audience, broken down in different categories based on their digital and physical behaviors. These are 568.7 thousand unique devices whose actions qualify for the Americas Best audience.
INTERESTS
The Americas Best audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Best audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.11% | 1.94x |
| Getting Off the Grid Travelers | 0.03% | 1.55x |
| Miami Trip Planners | 2.10% | 1.51x |
| Chicago Trip Planners | 2.06% | 1.49x |
| Readers of Cuban Content | 1.60% | 1.43x |
| Detroit Trip Planners | 1.49% | 1.40x |
| Readers of African American Content | 1.40% | 1.38x |
| Readers of Caribbean Content | 2.11% | 1.37x |
| Fort Lauderdale Trip Planners | 2.07% | 1.36x |
| Midwestern Voters | 1.49% | 1.36x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Interest attribute.
Index: A comparison of the Americas Best audience to the internet population.
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APPAREL RETAILERS
The Americas Best audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Best audience is Express.
| Location | Composition | Index |
| Express | 3.63% | 10.69x |
| Dressbarn | 5.83% | 10.54x |
| Lane Bryant | 6.11% | 9.86x |
| Aeropostale | 3.90% | 8.95x |
| Old Navy | 7.09% | 8.72x |
| Charlotte Russe | 2.27% | 8.52x |
| Mens Wearhouse | 7.12% | 8.34x |
| Journeys | 3.60% | 8.27x |
| Columbia | 1.06% | 8.13x |
| Zumiez | 3.44% | 8.09x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Location attribute.
Index: A comparison of the Americas Best audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Best audience is Scotland Travel.
| Content Affinity | Composition | Index |
| Scotland Travel | 0.04% | 2.97x |
| Illinois | 0.75% | 2.57x |
| Central & South American News | 0.21% | 2.41x |
| Tattoos & Costumes | 0.03% | 2.22x |
| London Tourism | 0.04% | 2.18x |
| Detroit News | 1.44% | 2.06x |
| Vaping | 0.21% | 2.05x |
| Spain News - Madrid & Seville | 0.27% | 2.00x |
| Canada Travel & Tourism | 0.03% | 1.99x |
| Survival Guides | 0.03% | 1.96x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Content Affinity attribute.
Index: A comparison of the Americas Best audience to the internet population.
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DEMOGRAPHICS
The Americas Best audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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