Explore the Americas Best Audience
Below you'll find more information about the Americas Best audience, broken down in different categories based on their digital and physical behaviors. These are 134.7 thousand unique devices whose actions qualify for the Americas Best audience.
INTERESTS
The Americas Best audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Best audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.12% | 3.80x |
| Online Home Decor Shoppers | 0.56% | 2.73x |
| Drug Store Shoppers | 1.24% | 2.49x |
| Medical Advice Researchers | 1.43% | 2.14x |
| Miami Trip Planners | 1.99% | 2.02x |
| Orthodontics Researchers | 0.93% | 1.97x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 0.56% | 1.90x |
| Smoking Cessation Intenders | 1.62% | 1.87x |
| Commercial Contractors & Designers | 1.18% | 1.86x |
| Online Health Researchers | 0.56% | 1.85x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Interest attribute.
Index: A comparison of the Americas Best audience to the internet population.
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APPAREL RETAILERS
The Americas Best audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Best audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 5.21% | 12.79x |
| Dressbarn | 2.80% | 7.97x |
| Mens Wearhouse | 4.24% | 6.98x |
| Old Navy | 4.98% | 6.13x |
| Express | 2.97% | 5.08x |
| Victoria's Secret | 3.95% | 4.94x |
| The Childrens Place | 2.89% | 4.93x |
| Express Outlets | 0.39% | 4.86x |
| Chicos | 2.19% | 4.78x |
| Ann Taylor | 0.45% | 4.72x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Location attribute.
Index: A comparison of the Americas Best audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Best audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 0.19% | 4.58x |
| College Planning | 0.21% | 4.10x |
| Ireland Cluster | 0.19% | 3.51x |
| Female Lifestyle Content Readers | 0.19% | 3.49x |
| Medical & Pharmaceutical Scholarship | 0.05% | 3.26x |
| Dial-Up Internet | 0.31% | 3.18x |
| Central & South American News | 0.14% | 3.13x |
| Electronic Accessories | 0.19% | 3.11x |
| Bowling | 0.15% | 2.91x |
| Fishing | 0.25% | 2.85x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Content Affinity attribute.
Index: A comparison of the Americas Best audience to the internet population.
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DEMOGRAPHICS
The Americas Best audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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