Explore the Americas Best Audience
Below you'll find more information about the Americas Best audience, broken down in different categories based on their digital and physical behaviors. These are 319.3 thousand unique devices whose actions qualify for the Americas Best audience.
INTERESTS
The Americas Best audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Best audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.95% | 1.46x |
| Fragrance Shoppers | 1.75% | 1.40x |
| Miami Trip Planners | 1.56% | 1.38x |
| Reggaeton Fans | 2.27% | 1.37x |
| Painting Hobbyist | 1.72% | 1.37x |
| Fort Lauderdale Trip Planners | 1.81% | 1.37x |
| Readers of African American Content | 1.33% | 1.35x |
| Palm Beach Trip Planners | 1.60% | 1.34x |
| Call of Duty Enthusiasts | 1.97% | 1.34x |
| Readers of Cuban Content | 1.43% | 1.33x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Interest attribute.
Index: A comparison of the Americas Best audience to the internet population.
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APPAREL RETAILERS
The Americas Best audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Best audience is Express.
| Location | Composition | Index |
| Express | 2.25% | 12.11x |
| Dressbarn | 3.42% | 11.43x |
| Ann Taylor | 1.27% | 11.38x |
| Lane Bryant | 3.42% | 10.40x |
| Old Navy | 4.03% | 9.14x |
| Aeropostale | 2.36% | 8.48x |
| LOFT | 2.09% | 8.41x |
| Zumiez | 1.95% | 8.26x |
| Club Monaco | 0.74% | 8.13x |
| Charlotte Russe | 1.28% | 8.11x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Location attribute.
Index: A comparison of the Americas Best audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Best audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 0.21% | 2.09x |
| Assorted Topics #11678 (College Sports, Anime, Business, Social Media, Food) | 0.15% | 1.93x |
| Missouri News Content Cluster | 0.79% | 1.84x |
| Utah Cluster | 0.66% | 1.83x |
| Latin American News | 0.19% | 1.78x |
| Peru Media | 0.13% | 1.77x |
| Illinois | 0.54% | 1.77x |
| African-American Hair | 0.46% | 1.70x |
| College Greek Life | 0.13% | 1.69x |
| Philadelphia Cluster | 0.93% | 1.69x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Content Affinity attribute.
Index: A comparison of the Americas Best audience to the internet population.
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DEMOGRAPHICS
The Americas Best audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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