Explore the Americas Best Audience
Below you'll find more information about the Americas Best audience, broken down in different categories based on their digital and physical behaviors. These are 761.2 thousand unique devices whose actions qualify for the Americas Best audience.
INTERESTS
The Americas Best audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Best audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.33x |
| Getting Off the Grid Travelers | 0.03% | 1.55x |
| Chicago Trip Planners | 3.52% | 1.52x |
| Certified Events Professionals | 2.91% | 1.44x |
| Houston Trip Planners | 2.95% | 1.38x |
| Work Comes First Travelers | 0.02% | 1.36x |
| Philadelphia Phillies Fans | 2.84% | 1.35x |
| Horror Movie Fans | 3.02% | 1.32x |
| Family Adventures Travelers | 0.03% | 1.32x |
| Halloween Enthusiasts | 3.14% | 1.30x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Interest attribute.
Index: A comparison of the Americas Best audience to the internet population.
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APPAREL RETAILERS
The Americas Best audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Best audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 8.21% | 8.50x |
| Dressbarn | 6.27% | 7.36x |
| Columbia | 1.67% | 6.97x |
| Express | 5.14% | 6.85x |
| Mens Wearhouse | 12.12% | 6.82x |
| Old Navy | 9.39% | 6.76x |
| Express Outlets | 1.03% | 6.67x |
| Topshop | 0.32% | 6.60x |
| Forever 21 | 6.23% | 6.58x |
| Aeropostale | 4.08% | 6.52x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Location attribute.
Index: A comparison of the Americas Best audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Best audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.04% | 20.75x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 14.19x |
| Sports - Skiing, Snowboarding | 0.01% | 8.46x |
| Local & Travel England - North Midlands | 0.04% | 7.60x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 7.53x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.11% | 7.26x |
| England Tourism | 0.04% | 6.74x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.31x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 5.32x |
| Toronto Tourism | 0.04% | 5.09x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Content Affinity attribute.
Index: A comparison of the Americas Best audience to the internet population.
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DEMOGRAPHICS
The Americas Best audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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