Dstillery Audiences

AMERICAS BEST

Audience Size: 90.1 Thousand Devices

Explore the Americas Best Audience

Below you'll find more information about the Americas Best audience, broken down in different categories based on their digital and physical behaviors. These are 90.1 thousand unique devices whose actions qualify for the Americas Best audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Best audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Best audience is New Year Resolution Intender.

Interest Composition Index
New Year Resolution Intender 0.38% 2.50x
Big Box Store Jewelry Sale Shoppers 0.57% 1.95x
Pet Boarding and Sitter Researchers 0.76% 1.95x
Fitness Instructors 1.71% 1.75x
Professional Medical Journal Readers 0.57% 1.75x
Mature Parents 1.14% 1.72x
Exercise More Resolution Intender 1.80% 1.72x
Blockbuster Movie Fans 1.52% 1.72x
Online Thesaurus Users 3.70% 1.71x
Infiniti Vehicle Shoppers 3.61% 1.69x
Composition Percentage: The overlap percentage between the Americas Best audience and the Interest attribute.
Index: A comparison of the Americas Best audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Best audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Best audience is Lane Bryant.

Location Composition Index
Lane Bryant 3.52% 16.23x
Dressbarn 2.72% 10.03x
Mens Wearhouse 3.37% 8.56x
Old Navy 4.47% 8.07x
Calvin Klein 0.23% 7.99x
Ann Taylor 0.45% 7.30x
Express 2.91% 7.25x
Charlotte Russe 0.72% 7.10x
Journeys 3.70% 6.80x
Aeropostale 2.33% 6.69x
Composition Percentage: The overlap percentage between the Americas Best audience and the Location attribute.
Index: A comparison of the Americas Best audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Best audience is Trucking.

Content Affinity Composition Index
Trucking 0.19% 4.58x
Healthcare - Dermatology & Aging 0.38% 4.18x
Korea Cluster 0.19% 3.83x
Niche Dating Websites 0.38% 2.95x
Electronic Accessories 0.19% 2.88x
Dial-Up Internet 0.38% 2.84x
Pet Adoption 0.28% 2.76x
Collectibles - Coins & Sports Cards 0.11% 2.61x
Gossip & Entertainment 0.57% 2.53x
Mexico Cluster 0.95% 2.47x
Composition Percentage: The overlap percentage between the Americas Best audience and the Content Affinity attribute.
Index: A comparison of the Americas Best audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Best audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male