Explore the Americas Best Audience
Below you'll find more information about the Americas Best audience, broken down in different categories based on their digital and physical behaviors. These are 130.6 thousand unique devices whose actions qualify for the Americas Best audience.
INTERESTS
The Americas Best audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Best audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.31% | 2.33x |
| Houston Trip Planners | 4.47% | 1.97x |
| Mobile Phone Purchase Intenders | 3.33% | 1.91x |
| Houston Rockets Fans | 3.02% | 1.87x |
| Food Bank Researchers | 1.14% | 1.87x |
| Luxury Athletic Footwear Shoppers | 2.81% | 1.86x |
| Luxury Fitness Shoppers | 2.81% | 1.86x |
| Wellness Enthusiasts | 2.71% | 1.86x |
| Rock Climbing Enthusiasts | 2.71% | 1.84x |
| Self Storage Shoppers | 2.50% | 1.80x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Interest attribute.
Index: A comparison of the Americas Best audience to the internet population.
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APPAREL RETAILERS
The Americas Best audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Best audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 5.96% | 9.79x |
| Abercrombie & Fitch | 0.27% | 7.05x |
| Dressbarn | 3.63% | 6.61x |
| Old Navy | 6.98% | 6.53x |
| Mens Wearhouse | 6.33% | 6.52x |
| Express | 3.11% | 5.60x |
| Forever 21 | 1.71% | 5.41x |
| LOFT | 2.60% | 5.38x |
| Aeropostale | 2.59% | 5.36x |
| Victoria's Secret | 4.28% | 5.29x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Location attribute.
Index: A comparison of the Americas Best audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Best audience is Bags & Luggage.
| Content Affinity | Composition | Index |
| Bags & Luggage | 0.31% | 4.53x |
| Pet Forums | 0.62% | 4.07x |
| Feminism | 0.12% | 3.91x |
| Telescopes | 0.14% | 3.82x |
| African-American Hair | 0.31% | 3.82x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.31% | 3.80x |
| Canada Consumer Product Cluster | 0.42% | 3.75x |
| Hobby Vehicles | 0.22% | 3.68x |
| Natural & Healthy Living Researchers | 0.15% | 3.63x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.14% | 3.56x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Content Affinity attribute.
Index: A comparison of the Americas Best audience to the internet population.
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DEMOGRAPHICS
The Americas Best audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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