Explore the Americas Best Audience
Below you'll find more information about the Americas Best audience, broken down in different categories based on their digital and physical behaviors. These are 100 thousand unique devices whose actions qualify for the Americas Best audience.
INTERESTS
The Americas Best audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Best audience is Asheville Trip Planners.
| Interest | Composition | Index |
| Asheville Trip Planners | 6.26% | 2.74x |
| Luxury Department Store Shoppers | 4.74% | 2.17x |
| European Trip Planners | 3.98% | 2.11x |
| Special Olympics Fans | 4.74% | 2.05x |
| Adult Acne Sufferers | 3.04% | 2.03x |
| Curly Hair Care Shoppers | 3.04% | 2.00x |
| True Crime Podcast Listeners | 2.09% | 1.93x |
| Business News Readers | 2.66% | 1.93x |
| Smokie Mountain Trip Planner | 6.83% | 1.92x |
| Gift Givers | 3.42% | 1.89x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Interest attribute.
Index: A comparison of the Americas Best audience to the internet population.
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APPAREL RETAILERS
The Americas Best audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Best audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 6.84% | 8.90x |
| Mens Wearhouse | 6.40% | 6.11x |
| Old Navy | 8.18% | 5.85x |
| Dressbarn | 4.00% | 5.82x |
| Abercrombie & Fitch | 0.25% | 5.69x |
| LOFT | 3.91% | 5.46x |
| Forever 21 | 2.53% | 5.27x |
| Gymboree | 3.42% | 5.16x |
| Express Outlets | 0.70% | 5.15x |
| Express | 5.09% | 5.13x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Location attribute.
Index: A comparison of the Americas Best audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Best audience is Gossip & Entertainment.
| Content Affinity | Composition | Index |
| Gossip & Entertainment | 0.59% | 4.77x |
| Grilling | 0.24% | 4.69x |
| Sewing, Embroidery & Fabrics | 0.95% | 4.62x |
| Studio & Franchise Video Game Players | 0.57% | 4.24x |
| Private Aviation | 0.44% | 4.16x |
| People Search | 0.88% | 4.07x |
| Organic Beauty & Skincare Products | 0.14% | 3.89x |
| Beauty & Cosmetics | 0.13% | 3.71x |
| Public Policy Media | 0.38% | 3.68x |
| Children's Health | 0.12% | 3.48x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Content Affinity attribute.
Index: A comparison of the Americas Best audience to the internet population.
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DEMOGRAPHICS
The Americas Best audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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