Explore the Americas Best Audience
Below you'll find more information about the Americas Best audience, broken down in different categories based on their digital and physical behaviors. These are 196.2 thousand unique devices whose actions qualify for the Americas Best audience.
INTERESTS
The Americas Best audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Best audience is Wine Lovers.
| Interest | Composition | Index |
| Wine Lovers | 2.30% | 1.90x |
| 2020 Holiday Season Sale News Researchers | 2.80% | 1.80x |
| Readers of Filipinos Content | 2.30% | 1.78x |
| Nintendo Enthusiasts | 4.30% | 1.78x |
| Hematologists | 2.10% | 1.77x |
| Automotive Racing Enthusiasts | 3.30% | 1.75x |
| Meme Users | 3.60% | 1.72x |
| Commercial Contractors & Designers | 2.60% | 1.68x |
| Mobile Phone Comparison Shoppers | 3.10% | 1.68x |
| Minnesota County and Local Fair Visitors | 5.39% | 1.67x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Interest attribute.
Index: A comparison of the Americas Best audience to the internet population.
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APPAREL RETAILERS
The Americas Best audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Best audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 5.29% | 11.88x |
| Mens Wearhouse | 3.91% | 6.01x |
| Dressbarn | 2.42% | 5.98x |
| Old Navy | 4.94% | 5.83x |
| Charlotte Russe | 0.24% | 5.77x |
| LOFT | 2.37% | 5.47x |
| Abercrombie & Fitch | 0.17% | 5.43x |
| Express Outlets | 0.44% | 5.24x |
| REI | 0.52% | 5.22x |
| Aeropostale | 2.54% | 5.04x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Location attribute.
Index: A comparison of the Americas Best audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Best audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 0.30% | 4.22x |
| Assorted Topics (Television, Origami, Men's Health) | 0.20% | 3.89x |
| Organic Beauty & Skincare Products | 0.14% | 3.89x |
| Beauty & Cosmetics | 0.13% | 3.71x |
| South Africa News Cluster | 0.20% | 3.64x |
| Recreational Motor Sport Enthusiasts | 0.38% | 3.57x |
| Canada Consumer Product Cluster | 0.20% | 3.52x |
| Children's Health | 0.12% | 3.48x |
| Motorcycle Racing Researchers | 0.20% | 3.37x |
| Medical & Pharmaceutical Scholarship | 0.20% | 3.27x |
Composition Percentage:
The overlap percentage between the Americas Best audience and the Content Affinity attribute.
Index: A comparison of the Americas Best audience to the internet population.
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DEMOGRAPHICS
The Americas Best audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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