Explore the Americas Mattress Audience
Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 thousand unique devices whose actions qualify for the Americas Mattress audience.
INTERESTS
The Americas Mattress audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Mattress audience is Childrens Museum Visitors.
| Interest | Composition | Index |
| Childrens Museum Visitors | 13.04% | 6.97x |
| Chicago Cubs Fans | 15.22% | 6.48x |
| Chicago Trip Planners | 13.04% | 5.57x |
| Natural Pet Food Shoppers | 13.04% | 5.05x |
| Renaissance Faire Visitors | 10.34% | 5.00x |
| Business News Readers | 6.52% | 4.72x |
| Beard Care Shoppers | 8.70% | 4.46x |
| Mahjong Players | 8.70% | 4.45x |
| Market Intelligence Researchers | 6.52% | 4.41x |
| Reptile Enthusiasts | 10.34% | 4.38x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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APPAREL RETAILERS
The Americas Mattress audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Mattress audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 1.95% | 14.17x |
| Hugo Boss | 2.40% | 12.68x |
| Charlotte Russe | 0.80% | 11.10x |
| Gap | 7.28% | 9.40x |
| Express Outlets | 1.24% | 9.10x |
| Forever 21 | 4.35% | 9.05x |
| Patagonia | 0.44% | 7.87x |
| Coach | 3.37% | 7.77x |
| Armani | 0.80% | 7.65x |
| Anthropologie | 2.31% | 7.34x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Mattress audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 15.22% | 9.45x |
| Indiana News & Business Cluster | 13.04% | 8.83x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.13% | 5.82x |
| Jokes & Riddles | 0.49% | 4.56x |
| Tennessee News | 8.70% | 4.54x |
| Michigan Cluster | 13.04% | 3.98x |
| Chain Restaurants | 4.35% | 3.83x |
| Tiny & Modular Home Researchers | 1.23% | 3.68x |
| Canadian Lifestyle | 0.03% | 3.35x |
| Party Planning & Invitations | 1.72% | 3.19x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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DEMOGRAPHICS
The Americas Mattress audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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