Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 10.7 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Childrens Museum Visitors.

Interest Composition Index
Childrens Museum Visitors 13.04% 6.97x
Chicago Cubs Fans 15.22% 6.48x
Chicago Trip Planners 13.04% 5.57x
Natural Pet Food Shoppers 13.04% 5.05x
Renaissance Faire Visitors 10.34% 5.00x
Business News Readers 6.52% 4.72x
Beard Care Shoppers 8.70% 4.46x
Mahjong Players 8.70% 4.45x
Market Intelligence Researchers 6.52% 4.41x
Reptile Enthusiasts 10.34% 4.38x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.95% 14.17x
Hugo Boss 2.40% 12.68x
Charlotte Russe 0.80% 11.10x
Gap 7.28% 9.40x
Express Outlets 1.24% 9.10x
Forever 21 4.35% 9.05x
Patagonia 0.44% 7.87x
Coach 3.37% 7.77x
Armani 0.80% 7.65x
Anthropologie 2.31% 7.34x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 15.22% 9.45x
Indiana News & Business Cluster 13.04% 8.83x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Jokes & Riddles 0.49% 4.56x
Tennessee News 8.70% 4.54x
Michigan Cluster 13.04% 3.98x
Chain Restaurants 4.35% 3.83x
Tiny & Modular Home Researchers 1.23% 3.68x
Canadian Lifestyle 0.03% 3.35x
Party Planning & Invitations 1.72% 3.19x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female