Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 14.8 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 14.8 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 18.86% 7.94x
Chicago Blackhawks Fans 16.57% 7.36x
Childrens Museum Visitors 15.43% 7.31x
Chicago Cubs Fans 14.29% 6.32x
Auto Show Enthusiasts 13.14% 5.52x
Chicago Bears Fans 11.43% 4.95x
Financially Aware (COVID-19 related) 4.57% 4.50x
Wisconsin County and Local Fair Visitors 12.57% 4.11x
Natural Pet Food Shoppers 8.00% 3.28x
Santa Cruz Trip Planners 6.86% 3.14x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is LL Bean.

Location Composition Index
LL Bean 0.43% 10.72x
Ann Taylor 0.81% 10.03x
Brooks Brothers 1.58% 9.41x
LOFT 4.19% 8.69x
Mens Wearhouse 8.38% 8.64x
Forever 21 2.65% 8.40x
Express Outlets 0.73% 7.79x
Express 3.85% 6.94x
Eddie Bauer 1.58% 6.94x
Anthropologie 1.54% 6.93x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 28.00% 12.72x
Motorsport Equipment 2.04% 6.70x
Indiana News & Business Cluster 11.43% 6.06x
Indiana Finance & Business Cluster 5.71% 5.86x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Illinois News 8.57% 5.79x
Jokes & Riddles 0.49% 4.56x
Tennis, Golf & Boxing 1.02% 3.86x
Math Reference 1.84% 3.86x
Tiny & Modular Home Researchers 1.23% 3.68x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female