Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 21.4 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Ebay Shoppers.

Interest Composition Index
Ebay Shoppers 3.54% 5.20x
Mortgage Researchers 2.53% 4.60x
Food Delivery Service Users 1.01% 3.87x
Mountain Biking Enthusiasts 1.52% 3.72x
Volkswagen Vehicle Shopper 2.02% 3.35x
Medical Advice Researchers 1.14% 3.34x
Skin Care Researchers 2.27% 3.31x
Military Benefits Researchers 2.02% 3.26x
Civil Engineers 3.03% 3.24x
Online Movie Downloaders 5.05% 3.13x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.41% 14.23x
Belk 1.37% 13.80x
Columbia 0.78% 12.42x
Express Outlets 0.73% 10.81x
Maurices 5.93% 9.54x
Lane Bryant 1.64% 7.54x
LOFT 1.55% 6.34x
Brooks Brothers 0.55% 6.16x
Abercrombie & Fitch 0.50% 6.11x
Dressbarn 1.55% 5.72x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Jokes & Riddles 0.49% 4.56x
North Carolina 3.03% 4.23x
South Dakota Cluster 1.01% 3.83x
Ohio Universities 0.67% 3.70x
Broadway Information 0.48% 3.62x
Graphic Design 1.01% 3.60x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 1.52% 3.45x
Canadian Lifestyle 0.03% 3.35x
Tennessee Cluster 2.53% 3.28x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female