Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 51.4 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 51.4 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 14.33% 7.41x
Chicago Blackhawks Fans 12.92% 6.75x
Chicago Cubs Fans 8.99% 4.64x
Chicago Bears Fans 7.58% 4.09x
Childrens Museum Visitors 6.18% 4.00x
Auto Show Enthusiasts 8.15% 3.80x
EDM Festival Enthusiasts 6.46% 3.63x
Wisconsin County and Local Fair Visitors 8.71% 3.09x
Indiana Pacers Fans 5.34% 3.03x
Indiana Hoosiers Fans 6.18% 3.00x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Topshop.

Location Composition Index
Topshop 0.21% 10.25x
Ann Taylor 1.84% 5.75x
Johnston and Murphy 0.48% 5.00x
Anthropologie 3.98% 4.98x
Charlotte Russe 0.75% 4.90x
Free People 2.22% 4.59x
Club Monaco 0.48% 4.00x
Abercrombie & Fitch 0.50% 3.94x
Hugo Boss 1.76% 3.90x
LL Bean 0.57% 3.89x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 14.89% 11.25x
Indiana News & Business Cluster 8.99% 7.83x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
High-End Audio 0.84% 5.76x
Jokes & Riddles 0.49% 4.56x
Indiana Finance & Business Cluster 1.97% 3.97x
Weight Loss & Nutrition Assistance Researchers 1.97% 3.66x
Illinois News 3.09% 3.61x
Canadian Lifestyle 0.03% 3.35x
Graphic Design 1.12% 3.18x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female