Explore the Americas Mattress Audience
Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 37.5 thousand unique devices whose actions qualify for the Americas Mattress audience.
INTERESTS
The Americas Mattress audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 24.34% | 11.07x |
| Chicago Cubs Fans | 17.99% | 8.04x |
| Chicago Blackhawks Fans | 16.40% | 7.73x |
| Chicago Bears Fans | 15.87% | 6.75x |
| Childrens Museum Visitors | 11.64% | 5.84x |
| Auto Show Enthusiasts | 13.23% | 5.77x |
| Wisconsin County and Local Fair Visitors | 14.81% | 5.16x |
| Northwestern Wildcats Fans | 8.47% | 4.16x |
| EDM Festival Enthusiasts | 7.94% | 3.84x |
| Big East Fans | 6.88% | 3.75x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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APPAREL RETAILERS
The Americas Mattress audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Mattress audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.54% | 21.54x |
| Joe's Jeans | 0.15% | 9.15x |
| Express Outlets | 0.93% | 7.59x |
| Anthropologie | 3.51% | 7.54x |
| Ann Taylor | 1.52% | 7.43x |
| White House Black Market | 6.16% | 7.41x |
| Charlotte Russe | 0.56% | 7.39x |
| Mens Wearhouse | 8.84% | 7.27x |
| Eddie Bauer | 2.26% | 7.12x |
| Tommy Bahama | 1.25% | 6.85x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Mattress audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 31.22% | 14.91x |
| Indiana News & Business Cluster | 13.76% | 6.68x |
| Indiana Finance & Business Cluster | 6.88% | 6.61x |
| Math Reference | 3.17% | 6.09x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.13% | 5.82x |
| Motorsport Equipment | 1.59% | 5.18x |
| Illinois News | 7.41% | 5.14x |
| High-End Audio | 1.59% | 4.88x |
| Motorcycle Lifestyle Researchers | 2.65% | 4.73x |
| Jokes & Riddles | 0.49% | 4.56x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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DEMOGRAPHICS
The Americas Mattress audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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