Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 41.3 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 41.3 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 16.14% 8.42x
Chicago Blackhawks Fans 10.76% 6.21x
Big Box Store Jewelry Sale Shoppers 1.10% 5.93x
Indianapolis Colts Fans 8.07% 5.15x
Chicago Bears Fans 8.52% 4.99x
Chicago Cubs Fans 8.07% 4.69x
Childrens Museum Visitors 6.28% 4.33x
Discount Womens Shoes Shoppers 3.59% 4.06x
Retirement Planning Amid Covid-19 2.69% 3.95x
Indiana Pacers Fans 6.73% 3.91x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Topshop.

Location Composition Index
Topshop 0.28% 8.50x
Ann Taylor 2.90% 5.84x
LL Bean 1.04% 5.31x
Johnston and Murphy 0.48% 5.00x
Anthropologie 5.32% 4.62x
Intermix 0.35% 4.03x
Patagonia 0.77% 4.01x
Free People 2.74% 3.98x
Zara 1.60% 3.97x
LOFT 10.19% 3.95x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 17.94% 16.05x
Indiana News & Business Cluster 13.00% 9.25x
Sports Apparel 1.79% 6.10x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Illinois News 4.93% 5.35x
Jokes & Riddles 0.49% 4.56x
Coupons & Family 1.35% 3.92x
Ohio Universities 0.67% 3.70x
Auto Enthusiast Information Researchers 1.35% 3.66x
Car Enthusiasts 1.35% 3.41x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male