Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 12.9 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 2.78% 2.46x
North Carolina Travel Researchers 5.11% 2.12x
South Carolina Gamecocks Fans 1.55% 2.09x
Rapid City Trip Planners 1.77% 2.02x
Iowa Hawkeyes Fans 1.70% 1.89x
Rodeo Enthusiasts 1.45% 1.88x
Tractor Shoppers 1.80% 1.86x
Carolina Panthers Fans 1.77% 1.80x
Airstream Enthusiasts 1.51% 1.74x
Arizona Diamondbacks Fans 0.76% 1.72x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is REI.

Location Composition Index
REI 1.19% 2.40x
Brooks Brothers 0.79% 1.74x
Banana Republic 0.64% 1.30x
J. Crew 0.48% 1.16x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is North Carolina.

Content Affinity Composition Index
North Carolina 2.24% 4.75x
South Dakota Cluster 0.76% 4.44x
North Carolina Education 1.39% 3.49x
North Carolina News 2.11% 3.26x
Nebraska Cluster 1.26% 3.21x
Iowa Cluster 1.77% 2.80x
South Carolina News 1.67% 2.54x
Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) 0.60% 2.43x
Colorado Cluster 0.54% 2.38x
Exotic Pets 0.57% 2.35x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.