Explore the Americas Mattress Audience
Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 41.3 thousand unique devices whose actions qualify for the Americas Mattress audience.
INTERESTS
The Americas Mattress audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 16.14% | 8.42x |
| Chicago Blackhawks Fans | 10.76% | 6.21x |
| Big Box Store Jewelry Sale Shoppers | 1.10% | 5.93x |
| Indianapolis Colts Fans | 8.07% | 5.15x |
| Chicago Bears Fans | 8.52% | 4.99x |
| Chicago Cubs Fans | 8.07% | 4.69x |
| Childrens Museum Visitors | 6.28% | 4.33x |
| Discount Womens Shoes Shoppers | 3.59% | 4.06x |
| Retirement Planning Amid Covid-19 | 2.69% | 3.95x |
| Indiana Pacers Fans | 6.73% | 3.91x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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APPAREL RETAILERS
The Americas Mattress audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Mattress audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.28% | 8.50x |
| Ann Taylor | 2.90% | 5.84x |
| LL Bean | 1.04% | 5.31x |
| Johnston and Murphy | 0.48% | 5.00x |
| Anthropologie | 5.32% | 4.62x |
| Intermix | 0.35% | 4.03x |
| Patagonia | 0.77% | 4.01x |
| Free People | 2.74% | 3.98x |
| Zara | 1.60% | 3.97x |
| LOFT | 10.19% | 3.95x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Mattress audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 17.94% | 16.05x |
| Indiana News & Business Cluster | 13.00% | 9.25x |
| Sports Apparel | 1.79% | 6.10x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.13% | 5.82x |
| Illinois News | 4.93% | 5.35x |
| Jokes & Riddles | 0.49% | 4.56x |
| Coupons & Family | 1.35% | 3.92x |
| Ohio Universities | 0.67% | 3.70x |
| Auto Enthusiast Information Researchers | 1.35% | 3.66x |
| Car Enthusiasts | 1.35% | 3.41x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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DEMOGRAPHICS
The Americas Mattress audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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