Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 123.1 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 123.1 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 20.19% 9.04x
Chicago Cubs Fans 13.35% 6.39x
Chicago Blackhawks Fans 11.92% 5.89x
Childrens Museum Visitors 10.81% 4.93x
Chicago Bears Fans 9.22% 4.51x
Wisconsin County and Local Fair Visitors 9.54% 3.95x
Auto Show Enthusiasts 7.95% 3.60x
Northwestern Wildcats Fans 6.84% 3.37x
Country Music Festivals Enthusiasts 7.95% 3.04x
Indiana Hoosiers Fans 6.36% 2.95x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Topshop.

Location Composition Index
Topshop 0.92% 10.58x
Express Outlets 1.61% 7.63x
Mens Wearhouse 12.23% 7.18x
Express 9.06% 6.82x
Eddie Bauer 3.56% 6.77x
Forever 21 6.78% 6.68x
Jos A. Bank Clothiers 6.29% 6.48x
LOFT 8.88% 6.37x
Levi Strauss 1.75% 6.31x
White House Black Market 8.49% 6.25x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Illinois.

Content Affinity Composition Index
Illinois 5.09% 21.87x
Pakistan Cluster 1.27% 13.15x
Chicago Cluster 20.19% 13.12x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Indiana Finance & Business Cluster 2.86% 5.08x
Indiana News & Business Cluster 7.15% 5.04x
Natural Diet & Supplement Researchers 0.64% 4.33x
Yoga & Meditation 0.64% 4.03x
Community Planning & Transportation 0.17% 3.98x
India Bollywood, Weddings & Gossip 1.11% 3.66x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male