Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 217.7 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 217.7 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 13.67% 7.77x
Chicago Blackhawks Fans 6.28% 4.84x
Chicago Cubs Fans 5.54% 4.35x
Childrens Museum Visitors 6.09% 3.72x
Chicago Bears Fans 4.16% 3.64x
Country Music Festivals Enthusiasts 5.72% 3.40x
Countdown to the Beach Travelers 0.03% 2.94x
Auto Show Enthusiasts 4.16% 2.66x
Readers of Arabic Content 2.68% 2.40x
Indiana Pacers Fans 2.77% 2.29x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Belk.

Location Composition Index
Belk 2.15% 9.71x
Carhartt 10.58% 7.83x
Gymboree 3.24% 5.92x
Express Outlets 0.81% 5.88x
Eddie Bauer 1.85% 5.88x
Old Navy 7.12% 5.63x
Chicos 4.53% 5.62x
Dressbarn 4.22% 5.55x
Buckle 3.60% 5.47x
Jos A. Bank Clothiers 4.99% 5.42x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.09% 62.52x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 34.97x
Washington D.C. Hotels 0.02% 24.20x
Illinois Education 1.48% 19.44x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 18.57x
Environmental Conservation 0.04% 14.06x
Illinois 4.89% 13.61x
Local & Travel England - North Midlands 0.01% 11.72x
Saskatchewan Media & Retail Cluster 0.01% 10.25x
Poland Cluster 0.46% 10.25x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male