Explore the Americas Mattress Audience
Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 191 thousand unique devices whose actions qualify for the Americas Mattress audience.
INTERESTS
The Americas Mattress audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Mattress audience is Arizona Wildcats Fans.
| Interest | Composition | Index |
| Arizona Wildcats Fans | 2.30% | 2.11x |
| South Carolina Gamecocks Fans | 2.05% | 2.03x |
| Mowing Equipment Shoppers | 1.92% | 2.00x |
| Tractor Shoppers | 2.20% | 1.95x |
| North Carolina Football Fans | 2.53% | 1.91x |
| Nascar Fans | 1.85% | 1.89x |
| Carolina Panthers Fans | 2.17% | 1.85x |
| Tennessee Volunteers Fans | 1.85% | 1.73x |
| North Carolina Travel Researchers | 5.26% | 1.71x |
| Truck Shoppers | 2.15% | 1.70x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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APPAREL RETAILERS
The Americas Mattress audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Mattress audience is Belk.
| Location | Composition | Index |
| Belk | 2.94% | 12.77x |
| Carhartt | 19.12% | 6.63x |
| Chicos | 3.34% | 6.05x |
| Dressbarn | 2.96% | 5.42x |
| Jos A. Bank Clothiers | 2.58% | 5.35x |
| Lane Bryant | 3.14% | 5.28x |
| Old Navy | 4.13% | 5.27x |
| Columbia | 0.65% | 5.18x |
| Hollister | 1.18% | 5.16x |
| Aeropostale | 2.22% | 5.00x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Mattress audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 2.60% | 4.40x |
| Pool Cleaning | 0.30% | 3.74x |
| Phoenix News | 3.44% | 3.31x |
| Farming & Agriculture | 0.28% | 3.12x |
| Colorado Cluster | 0.94% | 3.01x |
| Arkansas News | 0.88% | 2.86x |
| North Carolina Education | 1.34% | 2.85x |
| North Carolina News | 2.02% | 2.82x |
| South Dakota Cluster | 0.61% | 2.81x |
| Missouri Travel & Outdoors Cluster | 0.96% | 2.75x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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DEMOGRAPHICS
The Americas Mattress audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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