Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 20.5 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 20.5 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 8.62% 3.88x
Chicago Blackhawks Fans 7.76% 3.59x
Chicago Cubs Fans 7.76% 3.44x
Media Buying Professionals 4.46% 2.95x
Readers of El Salvadoran Content 6.03% 2.92x
Photography Enthusiasts 4.46% 2.87x
Wisconsin County and Local Fair Visitors 7.76% 2.84x
Online Thesaurus Users 10.34% 2.65x
Christmas Celebration Researchers 6.03% 2.58x
Indiana Hoosiers Fans 6.03% 2.55x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.45% 11.05x
Patagonia 0.68% 10.44x
Express Outlets 1.41% 9.60x
Forever 21 4.49% 9.58x
Hugo Boss 1.72% 8.96x
Charlotte Russe 0.64% 8.90x
Anthropologie 2.63% 8.46x
LOFT 5.94% 8.41x
Gap 6.58% 8.23x
Mens Wearhouse 9.03% 8.08x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Indiana News & Business Cluster.

Content Affinity Composition Index
Indiana News & Business Cluster 10.34% 8.57x
Chicago Cluster 8.62% 6.27x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Indiana Finance & Business Cluster 3.45% 5.04x
Apple Blogs & Hacks 2.59% 4.79x
Jokes & Riddles 0.49% 4.56x
Tiny & Modular Home Researchers 1.23% 3.68x
Motorcycles & Snowmobiles 1.79% 3.63x
Poetry Fans 4.31% 3.46x
Dating & Relationships 1.41% 3.35x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female