Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 113.3 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 113.3 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 16.85% 6.76x
Chicago Cubs Fans 10.08% 4.74x
Childrens Museum Visitors 10.50% 4.60x
Chicago Blackhawks Fans 9.12% 4.31x
Chicago Bears Fans 7.60% 3.72x
Wisconsin County and Local Fair Visitors 7.73% 3.26x
Country Music Festivals Enthusiasts 7.18% 2.80x
Northwestern Wildcats Fans 6.08% 2.65x
Auto Show Enthusiasts 6.35% 2.63x
Indiana Hoosiers Fans 5.39% 2.52x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Topshop.

Location Composition Index
Topshop 1.11% 13.41x
Mens Wearhouse 12.97% 7.53x
Express Outlets 1.73% 7.49x
Anthropologie 3.29% 7.05x
Joe's Jeans 0.33% 6.92x
Armani 3.33% 6.87x
Dressbarn 6.37% 6.80x
Express 10.65% 6.78x
Ann Taylor 3.15% 6.70x
Jos A. Bank Clothiers 6.67% 6.70x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Illinois.

Content Affinity Composition Index
Illinois 3.87% 18.43x
Chicago Cluster 15.75% 11.84x
Illinois News 4.42% 6.11x
Indiana Finance & Business Cluster 2.90% 5.98x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Indiana News & Business Cluster 7.32% 5.66x
Celebrity Gossip 0.55% 5.45x
Electrical Engineering 0.55% 4.79x
Jokes & Riddles 0.49% 4.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.55% 3.67x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female