Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 18.1 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 18.1 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Eco-Conscious Consumers.

Interest Composition Index
Eco-Conscious Consumers 1.17% 3.68x
Mood Lifters Researchers 1.17% 3.56x
Luxury Athletic Footwear Shoppers 1.17% 3.17x
Luxury Fitness Shoppers 1.17% 3.17x
Asheville Trip Planners 3.11% 3.00x
Car Rental Shoppers 4.02% 2.99x
Home DIY Enthusiasts 1.61% 2.97x
IT Decision Makers 2.33% 2.95x
Financial Business Intelligence Researchers 1.56% 2.93x
Shoe Shoppers 1.95% 2.85x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Dressbarn.

Location Composition Index
Dressbarn 2.27% 6.45x
Mens Wearhouse 3.60% 5.93x
Express Outlets 0.46% 5.72x
LOFT 2.27% 5.18x
Johnston and Murphy 0.48% 5.00x
Ann Taylor 0.46% 4.84x
Express 2.73% 4.67x
Old Navy 3.72% 4.58x
Abercrombie & Fitch 0.27% 4.53x
Kate Spade 0.58% 4.51x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 2.33% 6.69x
New Mexico News 3.11% 6.32x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Golf Travel & Gear 1.20% 4.96x
South Dakota Cluster 1.17% 4.58x
Jokes & Riddles 0.49% 4.56x
North Carolina 3.11% 3.94x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 0.80% 3.80x
Ohio Universities 0.67% 3.70x
Fantasy Name Generators 1.17% 3.69x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female