Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 97.1 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 97.1 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 16.60% 7.71x
Chicago Blackhawks Fans 11.97% 5.61x
Chicago Cubs Fans 11.13% 5.27x
Childrens Museum Visitors 9.87% 4.47x
Chicago Bears Fans 8.40% 4.04x
Wisconsin County and Local Fair Visitors 8.61% 3.56x
Northwestern Wildcats Fans 6.51% 3.00x
Auto Show Enthusiasts 6.72% 3.00x
Country Music Festivals Enthusiasts 8.19% 2.91x
Zoo Visitors 7.35% 2.71x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Topshop.

Location Composition Index
Topshop 1.11% 15.61x
Joe's Jeans 0.33% 8.16x
Levi Strauss 0.78% 7.54x
Anthropologie 4.03% 7.54x
Ann Taylor 3.05% 7.51x
Mens Wearhouse 12.13% 7.45x
Armani 3.27% 7.24x
Express Outlets 1.52% 7.18x
Columbia 1.60% 7.08x
Express 10.43% 7.08x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Illinois.

Content Affinity Composition Index
Illinois 3.78% 20.39x
Chicago Cluster 18.49% 13.07x
Illinois News 5.25% 6.64x
Indiana Finance & Business Cluster 3.57% 6.25x
Indiana News & Business Cluster 8.40% 5.99x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Parenting Blogs 0.63% 5.58x
Liberal Views on Government, Finance, and Economy 0.63% 5.53x
Parenting & Children's Activities 0.63% 4.66x
Jokes & Riddles 0.49% 4.56x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male