Explore the Americas Mattress Audience
Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 thousand unique devices whose actions qualify for the Americas Mattress audience.
INTERESTS
The Americas Mattress audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Mattress audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 2.78% | 2.46x |
| North Carolina Travel Researchers | 5.11% | 2.12x |
| South Carolina Gamecocks Fans | 1.55% | 2.09x |
| Rapid City Trip Planners | 1.77% | 2.02x |
| Iowa Hawkeyes Fans | 1.70% | 1.89x |
| Rodeo Enthusiasts | 1.45% | 1.88x |
| Tractor Shoppers | 1.80% | 1.86x |
| Carolina Panthers Fans | 1.77% | 1.80x |
| Airstream Enthusiasts | 1.51% | 1.74x |
| Arizona Diamondbacks Fans | 0.76% | 1.72x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Curious about what else the Americas Mattress audience is interested in?
Sign Up
APPAREL RETAILERS
The Americas Mattress audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Mattress audience is REI.
| Location | Composition | Index |
| REI | 1.19% | 2.40x |
| Brooks Brothers | 0.79% | 1.74x |
| Banana Republic | 0.64% | 1.30x |
| J. Crew | 0.48% | 1.16x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Want to find more of the Americas Mattress audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Mattress audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 2.24% | 4.75x |
| South Dakota Cluster | 0.76% | 4.44x |
| North Carolina Education | 1.39% | 3.49x |
| North Carolina News | 2.11% | 3.26x |
| Nebraska Cluster | 1.26% | 3.21x |
| Iowa Cluster | 1.77% | 2.80x |
| South Carolina News | 1.67% | 2.54x |
| Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) | 0.60% | 2.43x |
| Colorado Cluster | 0.54% | 2.38x |
| Exotic Pets | 0.57% | 2.35x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Want to see more of the Content Affinities the Americas Mattress audience visits?
Sign Up