Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 77.4 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 77.4 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 2.67% 2.31x
South Carolina Gamecocks Fans 1.69% 2.06x
Tennessee Volunteers Fans 1.76% 1.88x
Rapid City Trip Planners 1.59% 1.88x
Minnesota Twins Fans 1.76% 1.83x
North Carolina Travel Researchers 4.63% 1.82x
Nascar Fans 1.42% 1.81x
Outdoors Enthusiasts 1.79% 1.79x
SEC Fans 1.86% 1.79x
Back Pain Sufferers 1.45% 1.79x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Belk.

Location Composition Index
Belk 1.62% 11.21x
Carhartt 12.00% 7.26x
Chicos 1.88% 5.77x
Columbia 0.42% 5.61x
Eddie Bauer 0.50% 5.31x
Old Navy 2.29% 5.20x
Calvin Klein 0.36% 5.12x
LOFT 1.22% 4.92x
Victoria's Secret 2.52% 4.69x
Lane Bryant 1.50% 4.57x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 0.95% 5.03x
North Carolina 2.33% 4.66x
North Carolina Education 1.39% 3.29x
North Carolina News 2.03% 3.07x
North Dakota Cluster 0.78% 3.06x
Nebraska Cluster 1.32% 3.05x
South Carolina News 1.96% 2.97x
Arkansas News 0.78% 2.76x
Grilling 0.47% 2.75x
Minnesota Community Business Cluster 0.71% 2.67x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female