Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 162.4 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 162.4 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 16.36% 6.25x
Chicago Cubs Fans 10.80% 4.82x
Chicago Blackhawks Fans 11.12% 4.81x
Wisconsin County and Local Fair Visitors 10.01% 3.93x
Childrens Museum Visitors 9.93% 3.82x
Chicago Bears Fans 7.94% 3.65x
Country Music Festivals Enthusiasts 8.18% 3.09x
Auto Show Enthusiasts 6.35% 2.52x
Indiana Pacers Fans 5.48% 2.50x
Indiana Hoosiers Fans 5.40% 2.33x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Carhartt.

Location Composition Index
Carhartt 0.91% 9.10x
Topshop 0.66% 7.87x
Express Outlets 1.34% 6.83x
Eddie Bauer 3.07% 6.55x
Mens Wearhouse 10.67% 6.34x
Express 7.07% 6.18x
Old Navy 10.08% 5.85x
Jos A. Bank Clothiers 5.47% 5.82x
LOFT 7.22% 5.74x
Dressbarn 5.10% 5.64x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 1.35% 22.04x
Illinois 4.77% 16.38x
Poland Cluster 0.71% 15.13x
Chicago Cluster 17.08% 10.17x
Indiana Finance & Business Cluster 3.57% 6.82x
Indiana News & Business Cluster 7.86% 5.84x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Illinois News 3.42% 4.42x
Airsoft & Paintball Equipment 0.15% 3.88x
Wisconsin Local Research Cluster 3.10% 3.51x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male