Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 191 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 191 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Arizona Wildcats Fans.

Interest Composition Index
Arizona Wildcats Fans 2.30% 2.11x
South Carolina Gamecocks Fans 2.05% 2.03x
Mowing Equipment Shoppers 1.92% 2.00x
Tractor Shoppers 2.20% 1.95x
North Carolina Football Fans 2.53% 1.91x
Nascar Fans 1.85% 1.89x
Carolina Panthers Fans 2.17% 1.85x
Tennessee Volunteers Fans 1.85% 1.73x
North Carolina Travel Researchers 5.26% 1.71x
Truck Shoppers 2.15% 1.70x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Belk.

Location Composition Index
Belk 2.94% 12.77x
Carhartt 19.12% 6.63x
Chicos 3.34% 6.05x
Dressbarn 2.96% 5.42x
Jos A. Bank Clothiers 2.58% 5.35x
Lane Bryant 3.14% 5.28x
Old Navy 4.13% 5.27x
Columbia 0.65% 5.18x
Hollister 1.18% 5.16x
Aeropostale 2.22% 5.00x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is North Carolina.

Content Affinity Composition Index
North Carolina 2.60% 4.40x
Pool Cleaning 0.30% 3.74x
Phoenix News 3.44% 3.31x
Farming & Agriculture 0.28% 3.12x
Colorado Cluster 0.94% 3.01x
Arkansas News 0.88% 2.86x
North Carolina Education 1.34% 2.85x
North Carolina News 2.02% 2.82x
South Dakota Cluster 0.61% 2.81x
Missouri Travel & Outdoors Cluster 0.96% 2.75x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female