Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 21.6 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 17.18% 7.17x
Chicago Blackhawks Fans 15.34% 6.16x
Lawn & Garden Enthusiasts 5.71% 3.90x
Lawn and Home Pest Control Researchers 6.45% 3.44x
Childrens Museum Visitors 7.36% 3.43x
Auto Show Enthusiasts 8.59% 3.30x
Chicago Cubs Fans 7.98% 3.25x
Country Music Festivals Enthusiasts 10.43% 3.02x
Chicago Bears Fans 6.13% 2.69x
Hanukkah Decorations Shoppers 6.13% 2.65x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Armani.

Location Composition Index
Armani 0.74% 8.24x
Hugo Boss 1.18% 7.76x
Charlotte Russe 0.37% 7.08x
Express Outlets 0.74% 6.95x
Zara 0.63% 6.83x
Eddie Bauer 1.55% 6.10x
Anthropologie 1.48% 5.62x
REI 0.54% 5.30x
Kate Spade 1.03% 5.06x
Columbia 0.38% 5.04x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 16.56% 10.41x
Indiana News & Business Cluster 10.43% 7.26x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Indiana Finance & Business Cluster 3.68% 5.57x
Illinois News 5.52% 5.15x
Jokes & Riddles 0.49% 4.56x
Tiny & Modular Home Researchers 1.23% 3.68x
Healthcare - Dermatology & Aging 1.23% 3.48x
Canadian Lifestyle 0.03% 3.35x
Weight Loss & Nutrition Assistance Researchers 2.45% 3.27x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male