Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 243.7 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 243.7 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 3.67% 2.69x
North Carolina Travel Researchers 6.83% 2.58x
Carolina Panthers Fans 2.81% 2.54x
Myrtle Beach Trip Planners 2.33% 2.23x
Asheville Trip Planners 2.85% 2.22x
Pontoon Boat Researchers 2.03% 1.96x
Clemson Tigers Fans 2.33% 1.92x
South Carolina Gamecocks Fans 1.77% 1.92x
UNC Tar Heels Fans 1.94% 1.86x
Nascar Fans 1.77% 1.83x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Belk.

Location Composition Index
Belk 2.99% 13.15x
Carhartt 16.69% 7.75x
Chicos 3.99% 6.17x
Gymboree 2.44% 5.87x
Dressbarn 3.65% 5.63x
Lane Bryant 4.24% 5.50x
Jos A. Bank Clothiers 3.65% 5.47x
Old Navy 5.46% 5.45x
Aeropostale 2.38% 5.43x
Buckle 1.46% 5.28x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is North Carolina.

Content Affinity Composition Index
North Carolina 4.75% 7.77x
North Carolina Education 1.90% 4.13x
North Carolina News 2.77% 3.55x
South Carolina News 1.64% 2.10x
Minnesota Local News Cluster 2.07% 2.06x
Iowa Cluster 1.69% 1.97x
Home Decoration Content Readers 1.77% 1.87x
San Francisco Bay Area Cluster 1.77% 1.76x
Family on a Budget 1.51% 1.54x
Alabama News 1.73% 1.46x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female