Explore the Americas Mattress Audience
Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 162.4 thousand unique devices whose actions qualify for the Americas Mattress audience.
INTERESTS
The Americas Mattress audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 16.36% | 6.25x |
| Chicago Cubs Fans | 10.80% | 4.82x |
| Chicago Blackhawks Fans | 11.12% | 4.81x |
| Wisconsin County and Local Fair Visitors | 10.01% | 3.93x |
| Childrens Museum Visitors | 9.93% | 3.82x |
| Chicago Bears Fans | 7.94% | 3.65x |
| Country Music Festivals Enthusiasts | 8.18% | 3.09x |
| Auto Show Enthusiasts | 6.35% | 2.52x |
| Indiana Pacers Fans | 5.48% | 2.50x |
| Indiana Hoosiers Fans | 5.40% | 2.33x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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APPAREL RETAILERS
The Americas Mattress audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Mattress audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.91% | 9.10x |
| Topshop | 0.66% | 7.87x |
| Express Outlets | 1.34% | 6.83x |
| Eddie Bauer | 3.07% | 6.55x |
| Mens Wearhouse | 10.67% | 6.34x |
| Express | 7.07% | 6.18x |
| Old Navy | 10.08% | 5.85x |
| Jos A. Bank Clothiers | 5.47% | 5.82x |
| LOFT | 7.22% | 5.74x |
| Dressbarn | 5.10% | 5.64x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Mattress audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 1.35% | 22.04x |
| Illinois | 4.77% | 16.38x |
| Poland Cluster | 0.71% | 15.13x |
| Chicago Cluster | 17.08% | 10.17x |
| Indiana Finance & Business Cluster | 3.57% | 6.82x |
| Indiana News & Business Cluster | 7.86% | 5.84x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.13% | 5.82x |
| Illinois News | 3.42% | 4.42x |
| Airsoft & Paintball Equipment | 0.15% | 3.88x |
| Wisconsin Local Research Cluster | 3.10% | 3.51x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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DEMOGRAPHICS
The Americas Mattress audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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