Explore the Americas Mattress Audience
Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 51.4 thousand unique devices whose actions qualify for the Americas Mattress audience.
INTERESTS
The Americas Mattress audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 14.33% | 7.41x |
| Chicago Blackhawks Fans | 12.92% | 6.75x |
| Chicago Cubs Fans | 8.99% | 4.64x |
| Chicago Bears Fans | 7.58% | 4.09x |
| Childrens Museum Visitors | 6.18% | 4.00x |
| Auto Show Enthusiasts | 8.15% | 3.80x |
| EDM Festival Enthusiasts | 6.46% | 3.63x |
| Wisconsin County and Local Fair Visitors | 8.71% | 3.09x |
| Indiana Pacers Fans | 5.34% | 3.03x |
| Indiana Hoosiers Fans | 6.18% | 3.00x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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APPAREL RETAILERS
The Americas Mattress audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Americas Mattress audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.21% | 10.25x |
| Ann Taylor | 1.84% | 5.75x |
| Johnston and Murphy | 0.48% | 5.00x |
| Anthropologie | 3.98% | 4.98x |
| Charlotte Russe | 0.75% | 4.90x |
| Free People | 2.22% | 4.59x |
| Club Monaco | 0.48% | 4.00x |
| Abercrombie & Fitch | 0.50% | 3.94x |
| Hugo Boss | 1.76% | 3.90x |
| LL Bean | 0.57% | 3.89x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Americas Mattress audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 14.89% | 11.25x |
| Indiana News & Business Cluster | 8.99% | 7.83x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.13% | 5.82x |
| High-End Audio | 0.84% | 5.76x |
| Jokes & Riddles | 0.49% | 4.56x |
| Indiana Finance & Business Cluster | 1.97% | 3.97x |
| Weight Loss & Nutrition Assistance Researchers | 1.97% | 3.66x |
| Illinois News | 3.09% | 3.61x |
| Canadian Lifestyle | 0.03% | 3.35x |
| Graphic Design | 1.12% | 3.18x |
Composition Percentage:
The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
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DEMOGRAPHICS
The Americas Mattress audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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