Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 69.9 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 69.9 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 14.05% 7.37x
Childrens Museum Visitors 8.11% 4.45x
Indiana Pacers Fans 7.03% 3.69x
Indiana Hoosiers Fans 6.49% 3.19x
Chicago Cubs Fans 5.95% 3.12x
Northwestern Wildcats Fans 5.41% 3.05x
Mid-Prestige Luxury Sedan Auto Intenders 2.70% 2.97x
Wisconsin County and Local Fair Visitors 6.49% 2.96x
Chicago Blackhawks Fans 5.41% 2.95x
Chicago Bears Fans 5.41% 2.77x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Topshop.

Location Composition Index
Topshop 0.96% 18.71x
Joe's Jeans 0.33% 11.29x
Ann Taylor 2.92% 8.82x
Tommy Bahama 2.68% 8.20x
Columbia 1.42% 7.99x
Anthropologie 4.63% 7.96x
Armani 2.97% 7.95x
Patagonia 1.22% 7.78x
White House Black Market 8.74% 7.48x
Express 10.12% 7.47x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 17.84% 10.76x
Indiana Finance & Business Cluster 7.03% 8.55x
Indiana News & Business Cluster 12.97% 7.27x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Jokes & Riddles 0.49% 4.56x
Auto Body Upkeep & Repair Researchers 0.45% 3.65x
Electrical Engineering 0.38% 3.53x
Motorsport Equipment 1.08% 3.49x
Math Reference 1.62% 3.44x
Canadian Lifestyle 0.03% 3.35x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male