Dstillery Audiences

AMERICAS MATTRESS

Audience Size: 37.5 Thousand Devices

Explore the Americas Mattress Audience

Below you'll find more information about the Americas Mattress audience, broken down in different categories based on their digital and physical behaviors. These are 37.5 thousand unique devices whose actions qualify for the Americas Mattress audience.

Dstillery Crafted Audiences

INTERESTS

The Americas Mattress audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Americas Mattress audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 24.34% 11.07x
Chicago Cubs Fans 17.99% 8.04x
Chicago Blackhawks Fans 16.40% 7.73x
Chicago Bears Fans 15.87% 6.75x
Childrens Museum Visitors 11.64% 5.84x
Auto Show Enthusiasts 13.23% 5.77x
Wisconsin County and Local Fair Visitors 14.81% 5.16x
Northwestern Wildcats Fans 8.47% 4.16x
EDM Festival Enthusiasts 7.94% 3.84x
Big East Fans 6.88% 3.75x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Interest attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Americas Mattress audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Americas Mattress audience is Topshop.

Location Composition Index
Topshop 0.54% 21.54x
Joe's Jeans 0.15% 9.15x
Express Outlets 0.93% 7.59x
Anthropologie 3.51% 7.54x
Ann Taylor 1.52% 7.43x
White House Black Market 6.16% 7.41x
Charlotte Russe 0.56% 7.39x
Mens Wearhouse 8.84% 7.27x
Eddie Bauer 2.26% 7.12x
Tommy Bahama 1.25% 6.85x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Location attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Americas Mattress audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 31.22% 14.91x
Indiana News & Business Cluster 13.76% 6.68x
Indiana Finance & Business Cluster 6.88% 6.61x
Math Reference 3.17% 6.09x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.82x
Motorsport Equipment 1.59% 5.18x
Illinois News 7.41% 5.14x
High-End Audio 1.59% 4.88x
Motorcycle Lifestyle Researchers 2.65% 4.73x
Jokes & Riddles 0.49% 4.56x
Composition Percentage: The overlap percentage between the Americas Mattress audience and the Content Affinity attribute.
Index: A comparison of the Americas Mattress audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Americas Mattress audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male