Dstillery Audiences

AMSCOT

Audience Size: 131.4 Thousand Devices

Explore the Amscot Audience

Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 131.4 thousand unique devices whose actions qualify for the Amscot audience.

Dstillery Crafted Audiences

INTERESTS

The Amscot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Amscot audience is Hard Rock Hotel & Casino Trip Planners.

Interest Composition Index
Hard Rock Hotel & Casino Trip Planners 14.81% 5.89x
South Atlantic State Fair Visitors 16.17% 5.82x
Florida Trip Planners 14.33% 5.10x
Florida County and Local Fair Visitors 15.68% 5.09x
Palm Beach Trip Planners 10.16% 4.89x
Orlando Trip Planners 11.42% 4.76x
Tampa and St Petersburg Trip Planners 10.16% 4.75x
Readers of Puerto Rican Content 8.23% 4.28x
South Atlantic Voters 11.13% 4.28x
Florida Atlantic Coast Trip Planners 11.91% 4.15x
Composition Percentage: The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Amscot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.37% 11.56x
Express Outlets 0.58% 5.94x
Armani 0.31% 5.22x
Uniqlo 0.14% 4.46x
Hugo Boss 0.50% 4.45x
White House Black Market 2.29% 4.15x
Hollister 1.29% 4.04x
Michael Kors 1.14% 4.01x
Bonobos 0.21% 3.91x
Talbots 1.72% 3.83x
Composition Percentage: The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Amscot audience is Latin American Spanish Language News.

Content Affinity Composition Index
Latin American Spanish Language News 1.84% 6.73x
Central & South American News 0.58% 6.06x
Spain News - Madrid & Seville 1.45% 5.82x
Florida Local News Cluster 28.56% 5.69x
Brazil & Portugal News 0.29% 5.66x
Latin American News 1.45% 5.41x
Florida Naples News Cluster 4.55% 4.85x
Florida Jacksonville & Orlando Cluster 15.59% 4.68x
Peru Media 0.48% 4.22x
South Florida Cluster 14.23% 4.13x
Composition Percentage: The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Amscot audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female