Dstillery Audiences

AMSCOT

Audience Size: 322.7 Thousand Devices

Explore the Amscot Audience

Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 322.7 thousand unique devices whose actions qualify for the Amscot audience.

Dstillery Crafted Audiences

INTERESTS

The Amscot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Amscot audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 16.12% 7.12x
Hard Rock Hotel & Casino Trip Planners 15.04% 6.38x
Florida Trip Planners 13.21% 6.09x
Florida County and Local Fair Visitors 17.55% 5.81x
Tampa and St Petersburg Trip Planners 9.28% 5.60x
South Atlantic Voters 12.20% 5.33x
Orlando Trip Planners 11.72% 5.17x
Florida Atlantic Coast Trip Planners 11.92% 4.93x
Palm Beach Trip Planners 9.01% 4.60x
Miami Trip Planners 7.25% 4.04x
Composition Percentage: The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Amscot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 2.55% 7.80x
Express Outlets 1.24% 6.79x
Charlotte Russe 1.78% 6.11x
Hollister 4.87% 5.54x
Armani 1.88% 5.02x
Hugo Boss 2.77% 4.92x
Talbots 3.00% 4.59x
White House Black Market 5.28% 4.52x
Lane Bryant 3.87% 4.50x
Mens Wearhouse 6.79% 4.39x
Composition Percentage: The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 33.20% 7.96x
Florida Jacksonville & Orlando Cluster 15.92% 6.21x
Latin American Spanish Language News 2.03% 5.91x
Central & South American News 0.68% 5.53x
Latin American News 1.29% 4.80x
Motorcycle Racing Researchers 0.20% 4.36x
South Florida Cluster 12.60% 4.28x
Florida Naples News Cluster 3.05% 4.16x
Clean Energy 0.20% 4.10x
Phone & Computer Game Downloaders 0.34% 4.02x
Composition Percentage: The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Amscot audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male