Explore the Amscot Audience
Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 107.2 thousand unique devices whose actions qualify for the Amscot audience.
INTERESTS
The Amscot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Amscot audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 7.52% | 5.27x |
| Hard Rock Hotel & Casino Trip Planners | 6.27% | 4.31x |
| Florida Trip Planners | 5.76% | 4.23x |
| Florida County and Local Fair Visitors | 12.03% | 3.95x |
| Readers of Argentinian Content | 6.27% | 3.93x |
| Orlando Trip Planners | 6.27% | 3.71x |
| Palm Beach Trip Planners | 4.26% | 3.57x |
| Readers of Caribbean Content | 5.51% | 3.32x |
| Readers of South American Content | 4.51% | 3.31x |
| Readers of Mexican Content | 5.51% | 3.27x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
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APPAREL RETAILERS
The Amscot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.13% | 7.93x |
| Charlotte Russe | 0.56% | 7.76x |
| Armani | 0.76% | 7.57x |
| Uniqlo | 0.37% | 6.86x |
| Hugo Boss | 1.05% | 5.42x |
| Express Outlets | 0.79% | 5.40x |
| Hollister | 2.52% | 4.44x |
| Michael Kors | 2.10% | 4.28x |
| Talbots | 2.09% | 3.94x |
| White House Black Market | 3.16% | 3.85x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.
| Content Affinity | Composition | Index |
| Florida Local News Cluster | 13.03% | 7.03x |
| Spain News | 2.51% | 7.02x |
| Florida College Athletics | 0.32% | 5.27x |
| Routers, Switches & Networking | 0.75% | 4.44x |
| Parenting & Children's Activities | 0.20% | 3.99x |
| Korea Cluster | 0.19% | 3.83x |
| Hometown Livability | 0.75% | 3.70x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.18% | 3.54x |
| Florida Jacksonville & Orlando Cluster | 4.26% | 3.51x |
| Canadian Seniors Real Estate Research Cluster | 0.04% | 3.46x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
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DEMOGRAPHICS
The Amscot audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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