Explore the Amscot Audience
Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 311.8 thousand unique devices whose actions qualify for the Amscot audience.
INTERESTS
The Amscot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Amscot audience is Orlando Trip Planners.
| Interest | Composition | Index |
| Orlando Trip Planners | 6.92% | 4.99x |
| Tampa and St Petersburg Trip Planners | 4.31% | 4.91x |
| Hard Rock Hotel & Casino Trip Planners | 5.70% | 4.55x |
| Florida Atlantic Coast Trip Planners | 5.72% | 4.52x |
| South Atlantic Voters | 5.40% | 4.46x |
| Readers of Cuban Content | 4.69% | 4.34x |
| Palm Beach Trip Planners | 5.09% | 4.24x |
| Miami Trip Planners | 4.65% | 4.08x |
| Readers of Puerto Rican Content | 4.27% | 3.89x |
| Readers of Caribbean Content | 5.38% | 3.84x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
Curious about what else the Amscot audience is interested in?
Sign Up
APPAREL RETAILERS
The Amscot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Amscot audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.74% | 10.57x |
| Saint Laurent Paris | 0.55% | 9.76x |
| Hollister | 1.15% | 9.16x |
| Tommy Bahama | 1.63% | 8.96x |
| Columbia | 0.67% | 8.87x |
| Charlotte Russe | 1.28% | 8.08x |
| Journeys | 1.60% | 7.48x |
| Ann Taylor | 0.68% | 6.08x |
| Aeropostale | 1.65% | 5.94x |
| Gymboree | 1.97% | 5.89x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
Want to find more of the Amscot audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.
| Content Affinity | Composition | Index |
| Florida Local News Cluster | 11.10% | 9.41x |
| Florida Jacksonville & Orlando Cluster | 8.52% | 7.43x |
| Latin American Spanish Language News | 0.64% | 7.00x |
| South Florida Cluster | 6.99% | 5.87x |
| Latin American News | 0.47% | 4.55x |
| Spain News - Madrid & Seville | 0.51% | 4.54x |
| Spanish Health & Wellness | 0.96% | 4.35x |
| Florida Naples News Cluster | 1.31% | 3.89x |
| Spain News | 1.34% | 3.84x |
| Gossip & Entertainment | 0.51% | 3.23x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
Want to see more of the Content Affinities the Amscot audience visits?
Sign Up
DEMOGRAPHICS
The Amscot audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other demographic characteristics of the Amscot audience?
Sign Up