Explore the Amscot Audience
Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 212 thousand unique devices whose actions qualify for the Amscot audience.
INTERESTS
The Amscot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Amscot audience is Hard Rock Hotel & Casino Trip Planners.
| Interest | Composition | Index |
| Hard Rock Hotel & Casino Trip Planners | 16.11% | 5.93x |
| South Atlantic State Fair Visitors | 15.65% | 5.71x |
| Tampa and St Petersburg Trip Planners | 10.08% | 5.07x |
| Florida County and Local Fair Visitors | 17.51% | 4.96x |
| Florida Trip Planners | 13.13% | 4.54x |
| Orlando Trip Planners | 11.74% | 4.51x |
| South Atlantic Voters | 12.53% | 4.37x |
| Palm Beach Trip Planners | 9.28% | 3.93x |
| Florida Atlantic Coast Trip Planners | 12.14% | 3.91x |
| Readers of Puerto Rican Content | 7.76% | 3.77x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
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APPAREL RETAILERS
The Amscot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.47% | 8.51x |
| Charlotte Russe | 0.46% | 6.51x |
| Express Outlets | 0.71% | 6.21x |
| Talbots | 2.29% | 4.75x |
| Hollister | 2.41% | 4.47x |
| Ralph Lauren | 0.81% | 4.22x |
| White House Black Market | 3.10% | 4.01x |
| Jos A. Bank Clothiers | 2.39% | 3.93x |
| Lane Bryant | 2.42% | 3.93x |
| Belk | 0.74% | 3.93x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Amscot audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.99% | 7.78x |
| Florida Local News Cluster | 32.56% | 6.18x |
| Spain News - Madrid & Seville | 1.79% | 5.57x |
| Latin American News | 1.72% | 5.49x |
| Latin American Spanish Language News | 1.72% | 5.15x |
| Peru Media | 0.66% | 4.94x |
| Florida Jacksonville & Orlando Cluster | 15.65% | 4.50x |
| Gossip & Entertainment | 0.93% | 4.44x |
| Spanish Health & Wellness | 0.60% | 4.21x |
| South Florida Cluster | 14.39% | 4.04x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
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DEMOGRAPHICS
The Amscot audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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