Explore the Amscot Audience
Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 418.6 thousand unique devices whose actions qualify for the Amscot audience.
INTERESTS
The Amscot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Amscot audience is Tampa and St Petersburg Trip Planners.
| Interest | Composition | Index |
| Tampa and St Petersburg Trip Planners | 4.47% | 5.33x |
| Orlando Trip Planners | 7.52% | 4.84x |
| Hard Rock Hotel & Casino Trip Planners | 6.35% | 4.58x |
| South Atlantic Voters | 5.05% | 4.31x |
| Florida Atlantic Coast Trip Planners | 5.86% | 4.19x |
| Readers of Cuban Content | 4.16% | 3.79x |
| Readers of Puerto Rican Content | 4.69% | 3.79x |
| Miami Trip Planners | 5.08% | 3.74x |
| Readers of Caribbean Content | 5.45% | 3.64x |
| Palm Beach Trip Planners | 4.87% | 3.62x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
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APPAREL RETAILERS
The Amscot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 3.00% | 9.91x |
| Saint Laurent Paris | 1.04% | 9.88x |
| Columbia | 1.26% | 9.64x |
| Calvin Klein | 1.07% | 9.36x |
| Hollister | 2.24% | 8.74x |
| Charlotte Russe | 2.17% | 8.15x |
| Journeys | 3.19% | 7.33x |
| Aeropostale | 3.01% | 6.91x |
| Gymboree | 2.66% | 6.50x |
| Express Outlets | 0.35% | 6.42x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.
| Content Affinity | Composition | Index |
| Florida Local News Cluster | 12.07% | 9.07x |
| Latin American Spanish Language News | 0.72% | 8.31x |
| Central & South American News | 0.61% | 7.13x |
| Florida Jacksonville & Orlando Cluster | 8.41% | 7.03x |
| South Florida Cluster | 6.67% | 5.27x |
| Peru Media | 0.37% | 4.89x |
| Latin American News | 0.58% | 4.88x |
| Florida Naples News Cluster | 1.70% | 4.82x |
| Brazil & Portugal News | 0.19% | 4.43x |
| Spanish Health & Wellness | 0.83% | 3.81x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
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DEMOGRAPHICS
The Amscot audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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