Dstillery Audiences

AMSCOT

Audience Size: 453.3 Thousand Devices

Explore the Amscot Audience

Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 453.3 thousand unique devices whose actions qualify for the Amscot audience.

Dstillery Crafted Audiences

INTERESTS

The Amscot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Amscot audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 14.85% 6.93x
Hard Rock Hotel & Casino Trip Planners 12.15% 5.88x
South Atlantic Voters 10.77% 5.50x
Orlando Trip Planners 11.97% 5.41x
Tampa and St Petersburg Trip Planners 8.24% 5.13x
Florida Atlantic Coast Trip Planners 10.82% 4.72x
Palm Beach Trip Planners 7.76% 4.25x
Miami Trip Planners 7.37% 3.81x
Readers of Puerto Rican Content 6.56% 3.70x
Fort Lauderdale Trip Planners 7.68% 3.53x
Composition Percentage: The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Amscot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 3.84% 6.93x
Express Outlets 1.32% 6.35x
Saint Laurent Paris 0.85% 5.28x
Hollister 4.55% 5.24x
Hugo Boss 3.15% 4.68x
Columbia 1.31% 4.67x
Charlotte Russe 4.25% 4.62x
Express 4.95% 4.23x
Aeropostale 4.74% 4.10x
Belk 1.00% 3.98x
Composition Percentage: The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 21.57% 8.73x
Florida Jacksonville & Orlando Cluster 12.15% 6.61x
Florida Naples News Cluster 2.62% 5.53x
South Florida Cluster 11.25% 5.53x
Central & South American News 0.65% 5.53x
Latin American Spanish Language News 1.11% 5.39x
Peru Media 0.48% 4.97x
Spain News - Madrid & Seville 1.05% 4.50x
Latin American News 0.94% 4.17x
Spanish Health & Wellness 0.70% 3.74x
Composition Percentage: The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Amscot audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male