Dstillery Audiences

AMSCOT

Audience Size: 189.7 Thousand Devices

Explore the Amscot Audience

Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 189.7 thousand unique devices whose actions qualify for the Amscot audience.

Dstillery Crafted Audiences

INTERESTS

The Amscot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Amscot audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 9.54% 5.86x
South Atlantic State Fair Visitors 12.74% 5.83x
Tampa and St Petersburg Trip Planners 4.56% 5.54x
Hard Rock Hotel & Casino Trip Planners 9.68% 4.44x
Miami Trip Planners 6.05% 4.34x
Palm Beach Trip Planners 6.62% 4.31x
South Atlantic Voters 10.32% 4.23x
Florida County and Local Fair Visitors 14.09% 4.22x
Readers of Puerto Rican Content 6.69% 4.13x
Big Box Store Jewelry Sale Shoppers 0.14% 3.87x
Composition Percentage: The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Amscot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Amscot audience is Armani.

Location Composition Index
Armani 1.99% 4.71x
Tommy Bahama 1.83% 4.10x
Hugo Boss 2.03% 3.01x
Charlotte Russe 0.71% 2.94x
Bonobos 0.70% 2.76x
Hollister 5.66% 2.74x
Express Outlets 1.27% 2.71x
Brooks Brothers 2.19% 2.69x
Talbots 3.81% 2.45x
Michael Kors 4.14% 2.36x
Composition Percentage: The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 21.49% 7.70x
Central & South American News 0.36% 7.36x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.21% 5.53x
Florida Jacksonville & Orlando Cluster 7.19% 5.06x
Latin American Spanish Language News 0.93% 4.52x
Florida College Athletics 0.28% 4.34x
Bowling 0.21% 4.33x
South Florida Cluster 7.33% 4.25x
Historical Information - Museums & Libraries 0.21% 4.15x
Parenting & Children's Activities 0.20% 3.99x
Composition Percentage: The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Amscot audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male