Dstillery Audiences

AMSCOT

Audience Size: 311.8 Thousand Devices

Explore the Amscot Audience

Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 311.8 thousand unique devices whose actions qualify for the Amscot audience.

Dstillery Crafted Audiences

INTERESTS

The Amscot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Amscot audience is Orlando Trip Planners.

Interest Composition Index
Orlando Trip Planners 6.92% 4.99x
Tampa and St Petersburg Trip Planners 4.31% 4.91x
Hard Rock Hotel & Casino Trip Planners 5.70% 4.55x
Florida Atlantic Coast Trip Planners 5.72% 4.52x
South Atlantic Voters 5.40% 4.46x
Readers of Cuban Content 4.69% 4.34x
Palm Beach Trip Planners 5.09% 4.24x
Miami Trip Planners 4.65% 4.08x
Readers of Puerto Rican Content 4.27% 3.89x
Readers of Caribbean Content 5.38% 3.84x
Composition Percentage: The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Amscot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Amscot audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.74% 10.57x
Saint Laurent Paris 0.55% 9.76x
Hollister 1.15% 9.16x
Tommy Bahama 1.63% 8.96x
Columbia 0.67% 8.87x
Charlotte Russe 1.28% 8.08x
Journeys 1.60% 7.48x
Ann Taylor 0.68% 6.08x
Aeropostale 1.65% 5.94x
Gymboree 1.97% 5.89x
Composition Percentage: The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 11.10% 9.41x
Florida Jacksonville & Orlando Cluster 8.52% 7.43x
Latin American Spanish Language News 0.64% 7.00x
South Florida Cluster 6.99% 5.87x
Latin American News 0.47% 4.55x
Spain News - Madrid & Seville 0.51% 4.54x
Spanish Health & Wellness 0.96% 4.35x
Florida Naples News Cluster 1.31% 3.89x
Spain News 1.34% 3.84x
Gossip & Entertainment 0.51% 3.23x
Composition Percentage: The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Amscot audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female