Explore the Amscot Audience
Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 322.7 thousand unique devices whose actions qualify for the Amscot audience.
INTERESTS
The Amscot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Amscot audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 16.12% | 7.12x |
| Hard Rock Hotel & Casino Trip Planners | 15.04% | 6.38x |
| Florida Trip Planners | 13.21% | 6.09x |
| Florida County and Local Fair Visitors | 17.55% | 5.81x |
| Tampa and St Petersburg Trip Planners | 9.28% | 5.60x |
| South Atlantic Voters | 12.20% | 5.33x |
| Orlando Trip Planners | 11.72% | 5.17x |
| Florida Atlantic Coast Trip Planners | 11.92% | 4.93x |
| Palm Beach Trip Planners | 9.01% | 4.60x |
| Miami Trip Planners | 7.25% | 4.04x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
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APPAREL RETAILERS
The Amscot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 2.55% | 7.80x |
| Express Outlets | 1.24% | 6.79x |
| Charlotte Russe | 1.78% | 6.11x |
| Hollister | 4.87% | 5.54x |
| Armani | 1.88% | 5.02x |
| Hugo Boss | 2.77% | 4.92x |
| Talbots | 3.00% | 4.59x |
| White House Black Market | 5.28% | 4.52x |
| Lane Bryant | 3.87% | 4.50x |
| Mens Wearhouse | 6.79% | 4.39x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.
| Content Affinity | Composition | Index |
| Florida Local News Cluster | 33.20% | 7.96x |
| Florida Jacksonville & Orlando Cluster | 15.92% | 6.21x |
| Latin American Spanish Language News | 2.03% | 5.91x |
| Central & South American News | 0.68% | 5.53x |
| Latin American News | 1.29% | 4.80x |
| Motorcycle Racing Researchers | 0.20% | 4.36x |
| South Florida Cluster | 12.60% | 4.28x |
| Florida Naples News Cluster | 3.05% | 4.16x |
| Clean Energy | 0.20% | 4.10x |
| Phone & Computer Game Downloaders | 0.34% | 4.02x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
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DEMOGRAPHICS
The Amscot audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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