Dstillery Audiences

AMSCOT

Audience Size: 414.6 Thousand Devices

Explore the Amscot Audience

Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 414.6 thousand unique devices whose actions qualify for the Amscot audience.

Dstillery Crafted Audiences

INTERESTS

The Amscot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Amscot audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 14.28% 6.26x
Hard Rock Hotel & Casino Trip Planners 11.87% 5.46x
Orlando Trip Planners 11.19% 4.84x
South Atlantic Voters 10.31% 4.83x
Florida Atlantic Coast Trip Planners 10.43% 4.43x
Tampa and St Petersburg Trip Planners 7.85% 4.33x
Readers of Puerto Rican Content 7.88% 3.90x
Palm Beach Trip Planners 7.76% 3.85x
Readers of Cuban Content 5.38% 3.51x
Key West Florida Trip Planners 10.20% 3.50x
Composition Percentage: The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Amscot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 3.71% 7.25x
Express Outlets 1.50% 6.46x
Hollister 5.67% 5.29x
Charlotte Russe 3.64% 5.25x
Hugo Boss 3.56% 4.80x
Armani 2.32% 4.79x
Mens Wearhouse 7.64% 4.44x
Columbia 1.15% 4.38x
Express 6.76% 4.30x
White House Black Market 6.10% 4.29x
Composition Percentage: The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 21.25% 9.07x
Florida Jacksonville & Orlando Cluster 12.04% 6.38x
Florida Naples News Cluster 2.98% 6.01x
Local & Travel England - East Midlands 0.09% 5.75x
Central & South American News 0.68% 5.15x
South Florida Cluster 10.46% 4.84x
Latin American Spanish Language News 1.16% 4.80x
Latin American News 0.94% 3.93x
Spain News - Madrid & Seville 0.99% 3.90x
Spanish Health & Wellness 0.68% 3.61x
Composition Percentage: The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Amscot audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male