Dstillery Audiences

AMSCOT

Audience Size: 418.6 Thousand Devices

Explore the Amscot Audience

Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 418.6 thousand unique devices whose actions qualify for the Amscot audience.

Dstillery Crafted Audiences

INTERESTS

The Amscot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Amscot audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 4.94% 5.34x
Hard Rock Hotel & Casino Trip Planners 6.28% 5.20x
Orlando Trip Planners 7.63% 4.80x
South Atlantic Voters 5.03% 4.80x
Florida Atlantic Coast Trip Planners 6.59% 4.56x
Palm Beach Trip Planners 5.55% 4.24x
Fort Lauderdale Trip Planners 5.86% 3.74x
Miami Trip Planners 5.21% 3.64x
Readers of Caribbean Content 4.63% 3.39x
Readers of Cuban Content 3.88% 3.27x
Composition Percentage: The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Amscot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 3.43% 9.69x
Saint Laurent Paris 1.18% 9.17x
Calvin Klein 1.05% 8.33x
Columbia 1.51% 8.21x
Hollister 3.35% 8.02x
Express Outlets 0.76% 7.63x
Aeropostale 3.37% 7.53x
Charlotte Russe 2.44% 7.51x
Journeys 3.81% 6.45x
Brooks Brothers 3.37% 6.21x
Composition Percentage: The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 13.47% 8.67x
Central & South American News 0.60% 6.77x
Florida Jacksonville & Orlando Cluster 8.44% 6.55x
Latin American Spanish Language News 0.63% 5.85x
South Florida Cluster 7.44% 5.48x
Florida Naples News Cluster 1.86% 4.83x
Brazil & Portugal News 0.21% 4.25x
Peru Media 0.27% 3.56x
Latin American News 0.46% 3.12x
Theme Park Tourism 1.25% 2.89x
Composition Percentage: The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Amscot audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female