Explore the Amscot Audience
Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 189.7 thousand unique devices whose actions qualify for the Amscot audience.
INTERESTS
The Amscot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Amscot audience is Florida Trip Planners.
| Interest | Composition | Index |
| Florida Trip Planners | 9.54% | 5.86x |
| South Atlantic State Fair Visitors | 12.74% | 5.83x |
| Tampa and St Petersburg Trip Planners | 4.56% | 5.54x |
| Hard Rock Hotel & Casino Trip Planners | 9.68% | 4.44x |
| Miami Trip Planners | 6.05% | 4.34x |
| Palm Beach Trip Planners | 6.62% | 4.31x |
| South Atlantic Voters | 10.32% | 4.23x |
| Florida County and Local Fair Visitors | 14.09% | 4.22x |
| Readers of Puerto Rican Content | 6.69% | 4.13x |
| Big Box Store Jewelry Sale Shoppers | 0.14% | 3.87x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
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APPAREL RETAILERS
The Amscot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Amscot audience is Armani.
| Location | Composition | Index |
| Armani | 1.99% | 4.71x |
| Tommy Bahama | 1.83% | 4.10x |
| Hugo Boss | 2.03% | 3.01x |
| Charlotte Russe | 0.71% | 2.94x |
| Bonobos | 0.70% | 2.76x |
| Hollister | 5.66% | 2.74x |
| Express Outlets | 1.27% | 2.71x |
| Brooks Brothers | 2.19% | 2.69x |
| Talbots | 3.81% | 2.45x |
| Michael Kors | 4.14% | 2.36x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.
| Content Affinity | Composition | Index |
| Florida Local News Cluster | 21.49% | 7.70x |
| Central & South American News | 0.36% | 7.36x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.21% | 5.53x |
| Florida Jacksonville & Orlando Cluster | 7.19% | 5.06x |
| Latin American Spanish Language News | 0.93% | 4.52x |
| Florida College Athletics | 0.28% | 4.34x |
| Bowling | 0.21% | 4.33x |
| South Florida Cluster | 7.33% | 4.25x |
| Historical Information - Museums & Libraries | 0.21% | 4.15x |
| Parenting & Children's Activities | 0.20% | 3.99x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
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DEMOGRAPHICS
The Amscot audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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