Explore the Amscot Audience
Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 81.5 thousand unique devices whose actions qualify for the Amscot audience.
INTERESTS
The Amscot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Amscot audience is Orlando Trip Planners.
| Interest | Composition | Index |
| Orlando Trip Planners | 8.25% | 5.93x |
| Florida Trip Planners | 6.16% | 5.73x |
| Tampa and St Petersburg Trip Planners | 9.36% | 5.44x |
| South Atlantic State Fair Visitors | 9.73% | 5.22x |
| Florida Atlantic Coast Trip Planners | 7.51% | 4.69x |
| Orlando Activities Researchers | 5.79% | 4.64x |
| Florida County and Local Fair Visitors | 13.55% | 4.33x |
| Fort Lauderdale Trip Planners | 3.57% | 3.83x |
| Palm Beach Trip Planners | 3.94% | 3.36x |
| Hard Rock Hotel & Casino Trip Planners | 11.70% | 3.16x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
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APPAREL RETAILERS
The Amscot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.03% | 9.04x |
| Charlotte Russe | 0.70% | 6.77x |
| Calvin Klein | 0.18% | 6.42x |
| Ann Taylor | 0.36% | 5.71x |
| Armani | 0.44% | 5.55x |
| Hugo Boss | 0.55% | 5.12x |
| Hollister | 0.90% | 4.86x |
| Mens Wearhouse | 1.83% | 4.68x |
| Express Outlets | 0.31% | 4.57x |
| Columbia | 0.28% | 4.42x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Amscot audience is Peru Media.
| Content Affinity | Composition | Index |
| Peru Media | 0.62% | 8.64x |
| Florida Local News Cluster | 17.24% | 8.00x |
| Latin American Spanish Language News | 2.09% | 6.81x |
| Latin American News | 2.46% | 6.05x |
| Florida Jacksonville & Orlando Cluster | 5.42% | 5.49x |
| Spain News - Madrid & Seville | 1.23% | 5.37x |
| Caribbean Cluster | 0.37% | 4.74x |
| Hometown Livability | 0.39% | 4.30x |
| Parenting & Children's Activities | 0.20% | 3.99x |
| Philippines News | 0.37% | 3.87x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
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DEMOGRAPHICS
The Amscot audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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