Dstillery Audiences

AMSCOT

Audience Size: 194.2 Thousand Devices

Explore the Amscot Audience

Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 194.2 thousand unique devices whose actions qualify for the Amscot audience.

Dstillery Crafted Audiences

INTERESTS

The Amscot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Amscot audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 4.68% 5.80x
Orlando Trip Planners 7.30% 5.06x
Hard Rock Hotel & Casino Trip Planners 5.91% 4.68x
South Atlantic Voters 4.91% 4.22x
Florida Atlantic Coast Trip Planners 5.54% 4.16x
Readers of Puerto Rican Content 4.68% 3.90x
Miami Trip Planners 4.16% 3.55x
Fort Lauderdale Trip Planners 4.39% 3.37x
Readers of Caribbean Content 4.70% 3.15x
Readers of Cuban Content 3.44% 3.04x
Composition Percentage: The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Amscot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Amscot audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 1.78% 3.85x
Gymboree 0.89% 2.97x
Michael Kors 0.34% 2.86x
Lululemon 0.14% 1.89x
Banana Republic 0.91% 1.78x
Club Monaco 0.19% 1.77x
Free People 0.05% 1.65x
J. Crew 0.66% 1.55x
The North Face 0.21% 0.80x
REI 0.32% 0.70x
Composition Percentage: The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 11.15% 9.94x
Florida Jacksonville & Orlando Cluster 9.30% 7.99x
South Florida Cluster 6.25% 5.49x
Latin American News 0.52% 4.75x
Caribbean Cluster 0.49% 4.06x
Florida Naples News Cluster 1.26% 3.70x
Spanish Health & Wellness 0.80% 3.10x
Spain News 1.11% 3.03x
Spain News - Madrid & Seville 0.35% 2.93x
Theme Park Tourism 0.89% 2.76x
Composition Percentage: The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.