Dstillery Audiences

AMSCOT

Audience Size: 399.7 Thousand Devices

Explore the Amscot Audience

Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 399.7 thousand unique devices whose actions qualify for the Amscot audience.

Dstillery Crafted Audiences

INTERESTS

The Amscot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Amscot audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 6.73% 6.29x
Hard Rock Hotel & Casino Trip Planners 8.78% 5.97x
Orlando Trip Planners 9.62% 5.06x
South Atlantic Voters 5.76% 4.28x
Florida Atlantic Coast Trip Planners 6.89% 3.92x
Readers of Puerto Rican Content 5.11% 3.91x
Readers of Caribbean Content 4.81% 3.88x
Palm Beach Trip Planners 5.84% 3.86x
Family Adventures Travelers 0.01% 3.82x
Readers of Cuban Content 4.32% 3.80x
Composition Percentage: The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Amscot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 3.21% 8.17x
Express Outlets 1.11% 7.99x
Hollister 3.55% 6.89x
Saint Laurent Paris 0.86% 6.41x
Columbia 1.41% 6.41x
Hugo Boss 2.92% 6.06x
Johnston and Murphy 2.56% 5.83x
Aeropostale 3.40% 5.83x
Belk 1.28% 5.78x
Charlotte Russe 2.78% 5.47x
Composition Percentage: The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Amscot audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.08% 15.74x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 11.55x
Local & Travel England - North Midlands 0.03% 11.44x
Decoration & Fabric 0.02% 10.94x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 10.51x
Florida Local News Cluster 20.24% 9.06x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 7.89x
England Tourism 0.02% 7.88x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 7.86x
Barcode Site & App Users 0.03% 7.67x
Composition Percentage: The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Amscot audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male