Explore the Amscot Audience
Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 67.6 thousand unique devices whose actions qualify for the Amscot audience.
INTERESTS
The Amscot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Amscot audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 17.98% | 6.28x |
| Hard Rock Hotel & Casino Trip Planners | 15.79% | 6.10x |
| South Atlantic Voters | 13.38% | 4.47x |
| Florida Trip Planners | 10.75% | 4.18x |
| Palm Beach Trip Planners | 8.99% | 4.03x |
| Readers of Caribbean Content | 8.11% | 3.85x |
| Orlando Trip Planners | 10.09% | 3.79x |
| Readers of Puerto Rican Content | 7.68% | 3.71x |
| Tampa and St Petersburg Trip Planners | 6.80% | 3.66x |
| Readers of South American Content | 7.02% | 3.60x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
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APPAREL RETAILERS
The Amscot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Amscot audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.60% | 8.39x |
| Armani | 0.82% | 7.77x |
| Express Outlets | 0.80% | 5.89x |
| Uniqlo | 0.32% | 5.89x |
| Hugo Boss | 1.04% | 5.45x |
| Intermix | 0.09% | 4.69x |
| Tommy Bahama | 0.67% | 4.64x |
| Hollister | 2.83% | 4.55x |
| Ralph Lauren | 0.86% | 4.43x |
| LOFT | 2.89% | 4.06x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Amscot audience is Latin American Spanish Language News.
| Content Affinity | Composition | Index |
| Latin American Spanish Language News | 1.54% | 7.58x |
| Florida Local News Cluster | 27.41% | 7.15x |
| Parenting & Children's Activities | 0.20% | 3.99x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.36% | 3.98x |
| Florida Jacksonville & Orlando Cluster | 8.77% | 3.86x |
| Australia & New Zealand Media | 0.36% | 3.79x |
| South Florida Cluster | 9.21% | 3.73x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.18% | 3.54x |
| Canadian Seniors Real Estate Research Cluster | 0.04% | 3.46x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.89% | 3.41x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
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DEMOGRAPHICS
The Amscot audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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