Explore the Amscot Audience
Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 111.2 thousand unique devices whose actions qualify for the Amscot audience.
INTERESTS
The Amscot audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Amscot audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 17.60% | 6.30x |
| Hard Rock Hotel & Casino Trip Planners | 12.32% | 4.81x |
| Florida Trip Planners | 12.17% | 4.72x |
| South Atlantic Voters | 13.64% | 4.67x |
| Tampa and St Petersburg Trip Planners | 7.04% | 4.32x |
| Palm Beach Trip Planners | 8.06% | 3.75x |
| Florida County and Local Fair Visitors | 12.76% | 3.60x |
| Orlando Trip Planners | 10.26% | 3.54x |
| Florida Atlantic Coast Trip Planners | 9.97% | 3.22x |
| Miami Trip Planners | 6.30% | 3.21x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
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APPAREL RETAILERS
The Amscot audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Amscot audience is Armani.
| Location | Composition | Index |
| Armani | 0.59% | 8.41x |
| Tommy Bahama | 0.62% | 6.27x |
| Charlotte Russe | 0.25% | 5.97x |
| Hugo Boss | 0.66% | 5.42x |
| Express Outlets | 0.42% | 4.97x |
| Hollister | 1.66% | 4.67x |
| Uniqlo | 0.18% | 4.57x |
| Intermix | 0.05% | 3.72x |
| Ralph Lauren | 0.42% | 3.66x |
| Express | 2.05% | 3.56x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Amscot audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 0.88% | 8.28x |
| Peru Media | 0.59% | 7.63x |
| Florida Local News Cluster | 26.39% | 7.20x |
| Spain News - Madrid & Seville | 1.32% | 6.74x |
| Latin American Spanish Language News | 1.32% | 5.85x |
| Latin American News | 1.76% | 5.69x |
| Florida Jacksonville & Orlando Cluster | 11.44% | 4.87x |
| Career Cluster A | 0.44% | 4.43x |
| Gossip & Entertainment | 0.59% | 4.40x |
| Parenting & Children's Activities | 0.20% | 3.99x |
Composition Percentage:
The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
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DEMOGRAPHICS
The Amscot audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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