Dstillery Audiences

AMSCOT

Audience Size: 418.6 Thousand Devices

Explore the Amscot Audience

Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 418.6 thousand unique devices whose actions qualify for the Amscot audience.

Dstillery Crafted Audiences

INTERESTS

The Amscot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Amscot audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 4.47% 5.33x
Orlando Trip Planners 7.52% 4.84x
Hard Rock Hotel & Casino Trip Planners 6.35% 4.58x
South Atlantic Voters 5.05% 4.31x
Florida Atlantic Coast Trip Planners 5.86% 4.19x
Readers of Cuban Content 4.16% 3.79x
Readers of Puerto Rican Content 4.69% 3.79x
Miami Trip Planners 5.08% 3.74x
Readers of Caribbean Content 5.45% 3.64x
Palm Beach Trip Planners 4.87% 3.62x
Composition Percentage: The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Amscot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 3.00% 9.91x
Saint Laurent Paris 1.04% 9.88x
Columbia 1.26% 9.64x
Calvin Klein 1.07% 9.36x
Hollister 2.24% 8.74x
Charlotte Russe 2.17% 8.15x
Journeys 3.19% 7.33x
Aeropostale 3.01% 6.91x
Gymboree 2.66% 6.50x
Express Outlets 0.35% 6.42x
Composition Percentage: The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Amscot audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 12.07% 9.07x
Latin American Spanish Language News 0.72% 8.31x
Central & South American News 0.61% 7.13x
Florida Jacksonville & Orlando Cluster 8.41% 7.03x
South Florida Cluster 6.67% 5.27x
Peru Media 0.37% 4.89x
Latin American News 0.58% 4.88x
Florida Naples News Cluster 1.70% 4.82x
Brazil & Portugal News 0.19% 4.43x
Spanish Health & Wellness 0.83% 3.81x
Composition Percentage: The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Amscot audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female