Dstillery Audiences

AMSCOT

Audience Size: 212 Thousand Devices

Explore the Amscot Audience

Below you'll find more information about the Amscot audience, broken down in different categories based on their digital and physical behaviors. These are 212 thousand unique devices whose actions qualify for the Amscot audience.

Dstillery Crafted Audiences

INTERESTS

The Amscot audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Amscot audience is Hard Rock Hotel & Casino Trip Planners.

Interest Composition Index
Hard Rock Hotel & Casino Trip Planners 16.11% 5.93x
South Atlantic State Fair Visitors 15.65% 5.71x
Tampa and St Petersburg Trip Planners 10.08% 5.07x
Florida County and Local Fair Visitors 17.51% 4.96x
Florida Trip Planners 13.13% 4.54x
Orlando Trip Planners 11.74% 4.51x
South Atlantic Voters 12.53% 4.37x
Palm Beach Trip Planners 9.28% 3.93x
Florida Atlantic Coast Trip Planners 12.14% 3.91x
Readers of Puerto Rican Content 7.76% 3.77x
Composition Percentage: The overlap percentage between the Amscot audience and the Interest attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Amscot audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Amscot audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.47% 8.51x
Charlotte Russe 0.46% 6.51x
Express Outlets 0.71% 6.21x
Talbots 2.29% 4.75x
Hollister 2.41% 4.47x
Ralph Lauren 0.81% 4.22x
White House Black Market 3.10% 4.01x
Jos A. Bank Clothiers 2.39% 3.93x
Lane Bryant 2.42% 3.93x
Belk 0.74% 3.93x
Composition Percentage: The overlap percentage between the Amscot audience and the Location attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Amscot audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.99% 7.78x
Florida Local News Cluster 32.56% 6.18x
Spain News - Madrid & Seville 1.79% 5.57x
Latin American News 1.72% 5.49x
Latin American Spanish Language News 1.72% 5.15x
Peru Media 0.66% 4.94x
Florida Jacksonville & Orlando Cluster 15.65% 4.50x
Gossip & Entertainment 0.93% 4.44x
Spanish Health & Wellness 0.60% 4.21x
South Florida Cluster 14.39% 4.04x
Composition Percentage: The overlap percentage between the Amscot audience and the Content Affinity attribute.
Index: A comparison of the Amscot audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Amscot audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male