Explore the Amusement Parks Audience
Below you'll find more information about the Amusement Parks audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Amusement Parks audience.
INTERESTS
The Amusement Parks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Amusement Parks audience is Theme Park Researchers.
| Interest | Composition | Index |
| Theme Park Researchers | 5.03% | 3.29x |
| Disney Fans | 4.68% | 3.09x |
| Orlando Trip Planners | 5.89% | 2.99x |
| Disney Vacation Planners | 3.73% | 2.63x |
| Florida Atlantic Coast Trip Planners | 3.84% | 2.12x |
| Countdown to the Beach Travelers | 0.02% | 1.96x |
| Water Park Visitors | 3.17% | 1.84x |
| Sea World Park Trip Planners | 2.95% | 1.83x |
| Hard Rock Hotel & Casino Trip Planners | 2.76% | 1.81x |
| Tampa and St Petersburg Trip Planners | 1.93% | 1.75x |
Composition Percentage:
The overlap percentage between the Amusement Parks audience and the Interest attribute.
Index: A comparison of the Amusement Parks audience to the internet population.
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APPAREL RETAILERS
The Amusement Parks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Amusement Parks audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 2.15% | 5.48x |
| Express Outlets | 0.70% | 5.04x |
| Levi Strauss | 0.96% | 4.72x |
| Johnston and Murphy | 2.06% | 4.71x |
| Lorna Jane | 0.35% | 4.42x |
| Uniqlo | 0.94% | 4.17x |
| Columbia | 0.85% | 3.90x |
| Saint Laurent Paris | 0.52% | 3.85x |
| Hollister | 1.90% | 3.68x |
| Abercrombie & Fitch | 2.10% | 3.63x |
Composition Percentage:
The overlap percentage between the Amusement Parks audience and the Location attribute.
Index: A comparison of the Amusement Parks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Amusement Parks audience is Theme Park Tourism.
| Content Affinity | Composition | Index |
| Theme Park Tourism | 3.56% | 5.89x |
| Florida Jacksonville & Orlando Cluster | 4.85% | 2.82x |
| Florida Local News Cluster | 5.30% | 2.30x |
| Latin American Spanish Language News | 0.37% | 2.18x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.12x |
| Tattoos & Costumes | 0.03% | 2.09x |
| Upstate New York State Athletics | 0.03% | 2.04x |
| Credit Unions & Consumer Protection | 0.03% | 1.85x |
| Northeast Pennsylvania Cluster | 1.33% | 1.81x |
| Brazil & Portugal News | 0.12% | 1.80x |
Composition Percentage:
The overlap percentage between the Amusement Parks audience and the Content Affinity attribute.
Index: A comparison of the Amusement Parks audience to the internet population.
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DEMOGRAPHICS
The Amusement Parks audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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