Explore the Amusement Parks Audience
Below you'll find more information about the Amusement Parks audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Amusement Parks audience.
INTERESTS
The Amusement Parks audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Amusement Parks audience is Orlando Trip Planners.
| Interest | Composition | Index |
| Orlando Trip Planners | 8.31% | 3.01x |
| Theme Park Researchers | 6.98% | 2.83x |
| Disney Fans | 7.19% | 2.81x |
| Disney Vacation Planners | 5.54% | 2.41x |
| South Atlantic State Fair Visitors | 5.45% | 2.27x |
| Florida Atlantic Coast Trip Planners | 5.92% | 2.12x |
| Countdown to the Beach Travelers | 0.02% | 1.96x |
| Orlando Magic Fans | 4.06% | 1.82x |
| Hard Rock Hotel & Casino Trip Planners | 4.35% | 1.79x |
| Sea World Park Trip Planners | 4.26% | 1.72x |
Composition Percentage:
The overlap percentage between the Amusement Parks audience and the Interest attribute.
Index: A comparison of the Amusement Parks audience to the internet population.
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APPAREL RETAILERS
The Amusement Parks audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Amusement Parks audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.93% | 4.96x |
| Tommy Bahama | 2.03% | 4.30x |
| Columbia | 1.09% | 4.17x |
| Uniqlo | 1.10% | 4.17x |
| Lorna Jane | 0.30% | 3.99x |
| Abercrombie & Fitch | 2.33% | 3.72x |
| Hollister | 2.70% | 3.67x |
| Levi Strauss | 1.28% | 3.67x |
| Saint Laurent Paris | 0.53% | 3.60x |
| Kate Spade | 1.58% | 3.58x |
Composition Percentage:
The overlap percentage between the Amusement Parks audience and the Location attribute.
Index: A comparison of the Amusement Parks audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Amusement Parks audience is Theme Park Tourism.
| Content Affinity | Composition | Index |
| Theme Park Tourism | 4.35% | 6.77x |
| Florida Jacksonville & Orlando Cluster | 7.00% | 3.27x |
| Drawing & Animation | 0.02% | 2.73x |
| As Seen On TV Products | 0.01% | 2.71x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.04% | 2.64x |
| Cub & Girl Scouts | 0.23% | 2.60x |
| Florida Local News Cluster | 7.25% | 2.58x |
| Toronto Tourism | 0.02% | 2.57x |
| Canada Shopping - Kitchenware | 0.04% | 2.26x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.20x |
Composition Percentage:
The overlap percentage between the Amusement Parks audience and the Content Affinity attribute.
Index: A comparison of the Amusement Parks audience to the internet population.
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DEMOGRAPHICS
The Amusement Parks audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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