Explore the Ann Taylor Audience
Below you'll find more information about the Ann Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 631.2 thousand unique devices whose actions qualify for the Ann Taylor audience.
INTERESTS
The Ann Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ann Taylor audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.41% | 2.48x |
| Preppy Clothing Shoppers | 2.73% | 2.19x |
| Real Estate Decision Makers | 4.77% | 2.10x |
| Luxury Womens Brands Shoppers | 2.75% | 2.08x |
| Northeastern Voters | 2.36% | 2.08x |
| Online Grocery Shoppers | 5.38% | 2.03x |
| Luxury Department Store Shoppers | 3.10% | 2.03x |
| Big East Fans | 2.06% | 1.94x |
| Executive Travelers | 2.02% | 1.93x |
| Men's Shoe Shoppers | 1.95% | 1.92x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Interest attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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APPAREL RETAILERS
The Ann Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ann Taylor audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 14.15% | 101.03x |
| Madewell | 9.28% | 98.02x |
| Kate Spade | 9.36% | 79.05x |
| Zara | 12.63% | 76.79x |
| LOFT | 17.72% | 71.41x |
| Free People | 7.60% | 67.87x |
| Uniqlo | 4.86% | 62.10x |
| Abercrombie & Fitch | 8.19% | 60.78x |
| Club Monaco | 5.23% | 57.74x |
| Talbots | 16.31% | 55.60x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Location attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ann Taylor audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 0.85% | 5.84x |
| New York City Real Estate Research Cluster | 1.11% | 3.46x |
| NYC Tourist Attractions | 1.82% | 3.01x |
| Washington & Northern Virginia | 2.21% | 3.00x |
| Fashion Cluster | 1.41% | 2.88x |
| European Museums, Restaurants & Events | 0.43% | 2.88x |
| New England & Ivy League Sports | 0.56% | 2.87x |
| Assorted Topics #11849 (Games, Calendars, Journals, Pillows, Fitness) | 0.33% | 2.82x |
| New York City Education & News Cluster | 1.21% | 2.80x |
| China Cluster | 0.30% | 2.70x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Content Affinity attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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DEMOGRAPHICS
The Ann Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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