Explore the Ann Taylor Audience
Below you'll find more information about the Ann Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 128.5 thousand unique devices whose actions qualify for the Ann Taylor audience.
INTERESTS
The Ann Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ann Taylor audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.51% | 2.89x |
| Lunar New Year Researchers | 1.38% | 2.86x |
| Hanukkah Decorations Shoppers | 5.40% | 2.85x |
| Western Canada Skiers and Snowboarders | 3.39% | 2.55x |
| Miami Trip Planners | 3.64% | 2.52x |
| United Arab Emirates Trip Planners | 3.14% | 2.52x |
| Major Airline Customers | 3.77% | 2.48x |
| Food Bank Researchers | 1.38% | 2.47x |
| Getaways Researchers | 2.39% | 2.43x |
| College Aspirants | 4.02% | 2.36x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Interest attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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APPAREL RETAILERS
The Ann Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ann Taylor audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.26% | 32.45x |
| Club Monaco | 5.41% | 28.82x |
| Saint Laurent Paris | 2.31% | 21.62x |
| Zara | 7.48% | 16.69x |
| Madewell | 12.01% | 15.12x |
| Kate Spade | 13.27% | 13.57x |
| Tommy Bahama | 6.33% | 13.21x |
| Coach | 18.75% | 12.46x |
| Free People | 9.50% | 12.45x |
| Lorna Jane | 2.30% | 12.44x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Location attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ann Taylor audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.38% | 4.70x |
| College Planning | 1.01% | 4.56x |
| Pacific Northwest Sports & News Cluster | 0.88% | 4.19x |
| Ireland Cluster | 0.38% | 3.96x |
| Southeast College Athletics | 0.25% | 3.84x |
| Pet Forums | 0.25% | 3.53x |
| Caribbean Cluster | 0.25% | 3.50x |
| Electronic Accessories | 0.40% | 3.46x |
| Vegetarian Diet | 0.63% | 3.34x |
| Charity Walks | 0.25% | 3.20x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Content Affinity attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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DEMOGRAPHICS
The Ann Taylor audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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