Explore the Ann Taylor Audience
Below you'll find more information about the Ann Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 40 thousand unique devices whose actions qualify for the Ann Taylor audience.
INTERESTS
The Ann Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ann Taylor audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 3.39% | 5.22x |
| United Nations Donors | 4.37% | 3.40x |
| Fundraising Advocates | 6.01% | 3.32x |
| Midwestern Voters | 9.29% | 3.24x |
| Swimming Enthusiasts | 5.46% | 3.20x |
| Classical Music Enthusiasts | 6.01% | 3.18x |
| San Francisco Activities Researchers | 4.92% | 3.08x |
| San Diego Events Researchers | 4.92% | 3.08x |
| New York City Events Researchers | 3.83% | 3.02x |
| Small Luxury SUV Auto Intenders | 2.73% | 3.01x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Interest attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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APPAREL RETAILERS
The Ann Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ann Taylor audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.31% | 38.78x |
| Victoria's Secret | 32.56% | 27.79x |
| Everlane | 0.20% | 26.13x |
| Supreme | 0.21% | 24.65x |
| Ralph Lauren | 2.77% | 16.47x |
| American Eagle Outfitters | 10.28% | 14.81x |
| Abercrombie & Fitch | 0.74% | 14.43x |
| Patagonia | 1.06% | 11.64x |
| REI | 1.93% | 11.60x |
| Columbia | 0.97% | 10.81x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Location attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ann Taylor audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 2.73% | 4.81x |
| Higher Education | 0.29% | 4.65x |
| Travel Adventure | 2.19% | 4.36x |
| Detroit News | 8.74% | 4.22x |
| Sewing, Embroidery & Fabrics | 1.64% | 3.96x |
| Rhode Island Cluster | 1.64% | 3.96x |
| Ohio Universities | 1.64% | 3.90x |
| Female Lifestyle Content Readers | 1.09% | 3.81x |
| Charity Walks | 1.09% | 3.68x |
| Legal Information Research Cluster | 1.09% | 3.51x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Content Affinity attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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DEMOGRAPHICS
The Ann Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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