Explore the Ann Taylor Audience
Below you'll find more information about the Ann Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 15.3 thousand unique devices whose actions qualify for the Ann Taylor audience.
INTERESTS
The Ann Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ann Taylor audience is Charitable Donors.
| Interest | Composition | Index |
| Charitable Donors | 11.11% | 7.48x |
| Social Distancing Content Readers | 7.41% | 7.29x |
| Executive and C-Suite | 7.41% | 7.03x |
| Luxury Retail Researchers | 7.41% | 6.46x |
| Travel Book Readers | 7.41% | 6.11x |
| San Diego Activities Researchers | 7.41% | 6.08x |
| E-cycling Enthusiasts | 9.26% | 5.98x |
| Tokyo Trip Planners | 7.41% | 5.96x |
| Readers of South Asian Content | 7.41% | 5.61x |
| Home Custom Bedroom Decorators | 5.56% | 5.46x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Interest attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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APPAREL RETAILERS
The Ann Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ann Taylor audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 6.20% | 130.10x |
| Madewell | 12.58% | 72.07x |
| Zara | 7.95% | 69.85x |
| Free People | 8.82% | 53.19x |
| Kate Spade | 14.52% | 52.48x |
| Bonobos | 3.07% | 49.37x |
| Michael Kors | 24.72% | 48.87x |
| Brooks Brothers | 11.26% | 43.92x |
| Coach | 18.65% | 42.96x |
| Urban Outfitters | 9.07% | 42.38x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Location attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ann Taylor audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 9.26% | 5.62x |
| Vegetarian Diet | 2.54% | 5.52x |
| Asia Travel | 5.56% | 5.17x |
| Higher Education | 0.29% | 4.65x |
| Pacific Northwest Information Research Cluster | 5.56% | 4.65x |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 6.12% | 4.47x |
| New York City Family & Activity Cluster | 3.39% | 4.30x |
| Coupons | 3.70% | 4.00x |
| Wisconsin Universities | 3.70% | 3.98x |
| Poetry Fans | 5.56% | 3.90x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Content Affinity attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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DEMOGRAPHICS
The Ann Taylor audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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