Explore the Ann Taylor Audience
Below you'll find more information about the Ann Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 23.8 thousand unique devices whose actions qualify for the Ann Taylor audience.
INTERESTS
The Ann Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ann Taylor audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 3.10% | 3.53x |
| New York City Events Researchers | 4.48% | 3.37x |
| Social Distancing Content Readers | 4.14% | 3.30x |
| Telemedicine Content Readers | 2.76% | 3.27x |
| Vermont Trip Planners | 3.79% | 2.99x |
| Fast Fashion Shoppers | 4.83% | 2.96x |
| Landscape Architects | 4.83% | 2.95x |
| Thrift Store Shoppers | 5.17% | 2.91x |
| Executive and C-Suite | 4.14% | 2.91x |
| Business News Readers | 4.83% | 2.82x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Interest attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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APPAREL RETAILERS
The Ann Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ann Taylor audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 4.41% | 136.89x |
| Zara | 6.95% | 82.72x |
| Madewell | 9.13% | 72.36x |
| Intermix | 1.40% | 63.30x |
| Kate Spade | 10.97% | 53.25x |
| Armani | 3.54% | 51.85x |
| Michael Kors | 17.34% | 51.26x |
| Free People | 7.34% | 51.22x |
| Uniqlo | 1.92% | 50.84x |
| Urban Outfitters | 9.92% | 49.15x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Location attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ann Taylor audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 1.03% | 5.30x |
| Female Lifestyle Content Readers | 1.03% | 4.89x |
| Fashion Cluster | 2.07% | 4.82x |
| Higher Education | 0.29% | 4.65x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 1.72% | 4.32x |
| Hudson Valley New York Media | 1.72% | 3.90x |
| Right Wing Blogs - Conspiracy Theories | 1.38% | 3.83x |
| Photography | 1.38% | 3.78x |
| New Hampshire News | 1.38% | 3.77x |
| Charity Walks | 0.69% | 3.77x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Content Affinity attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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DEMOGRAPHICS
The Ann Taylor audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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