Explore the Ann Taylor Audience
Below you'll find more information about the Ann Taylor audience, broken down in different categories based on their digital and physical behaviors. These are 31.9 thousand unique devices whose actions qualify for the Ann Taylor audience.
INTERESTS
The Ann Taylor audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ann Taylor audience is Gin Enthusiasts.
| Interest | Composition | Index |
| Gin Enthusiasts | 1.64% | 4.12x |
| St Patricks Day Celebrators | 1.37% | 3.57x |
| Beer Aficionados | 1.64% | 3.07x |
| Lacrosse Enthusiasts | 5.19% | 2.89x |
| Avid Readers | 3.01% | 2.81x |
| Mens Business Clothes Shoppers | 0.82% | 2.80x |
| Vodka Enthusiasts | 1.09% | 2.65x |
| eBook Readers | 1.91% | 2.63x |
| Jazz Music Fans | 2.46% | 2.61x |
| Jazz Festival Enthusiasts | 2.73% | 2.61x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Interest attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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APPAREL RETAILERS
The Ann Taylor audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ann Taylor audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 6.01% | 165.58x |
| Madewell | 12.36% | 92.14x |
| Zara | 7.53% | 77.34x |
| Intermix | 1.63% | 72.24x |
| Abercrombie & Fitch | 4.90% | 69.89x |
| Kate Spade | 7.99% | 64.06x |
| Tommy Bahama | 7.74% | 63.13x |
| Michael Kors | 18.65% | 61.63x |
| Coach | 13.12% | 61.57x |
| White House Black Market | 27.99% | 61.16x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Location attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ann Taylor audience is Rochester New York Cluster.
| Content Affinity | Composition | Index |
| Rochester New York Cluster | 5.19% | 6.83x |
| Nature & Wildlife | 0.82% | 5.85x |
| Upstate New York Local Information Cluster | 4.10% | 5.45x |
| All-Terrain Vehicles | 1.37% | 4.95x |
| Motorcycle Lifestyle Researchers | 1.09% | 4.67x |
| New Jersey Travel Location Cluster | 0.62% | 3.97x |
| Texas News Cluster | 1.09% | 3.86x |
| Poetry Fans | 1.37% | 3.75x |
| Hudson Valley New York Media | 1.09% | 3.51x |
| Upstate New York Travel Cluster | 0.82% | 3.36x |
Composition Percentage:
The overlap percentage between the Ann Taylor audience and the Content Affinity attribute.
Index: A comparison of the Ann Taylor audience to the internet population.
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DEMOGRAPHICS
The Ann Taylor audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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