Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is Minnesota County and Local Fair Visitors.
| Interest | Composition | Index |
| Minnesota County and Local Fair Visitors | 5.16% | 2.12x |
| AT&T Wireless Customers | 0.08% | 2.11x |
| Green Bay Packers Fans | 4.45% | 2.05x |
| Minnesota Twins Fans | 3.73% | 1.95x |
| Wisconsin County and Local Fair Visitors | 4.32% | 1.92x |
| Milwaukee Brewers Fans | 3.59% | 1.90x |
| Iowa Hawkeyes Fans | 3.51% | 1.74x |
| Rapid City Trip Planners | 2.98% | 1.72x |
| Pontoon Boat Researchers | 3.68% | 1.68x |
| True Crime Podcast Listeners | 0.02% | 1.67x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 7.32x |
| Maurices | 0.29% | 6.89x |
| Carhartt | 25.37% | 4.72x |
| Buckle | 5.14% | 4.71x |
| Eddie Bauer | 2.14% | 4.69x |
| Chicos | 4.41% | 4.52x |
| Lane Bryant | 3.85% | 4.48x |
| Belk | 1.16% | 4.45x |
| Columbia | 0.76% | 4.30x |
| Express Outlets | 0.77% | 4.20x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Chemicals.
| Content Affinity | Composition | Index |
| Chemicals | 0.04% | 5.43x |
| San Francisco Tourism | 0.05% | 3.96x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 3.87x |
| Bulgaria Cluster | 0.03% | 3.78x |
| Scotland Travel | 0.03% | 3.70x |
| Minnesota Community Business Cluster | 0.94% | 3.39x |
| Electrical Engineering | 0.21% | 3.13x |
| Winnipeg Canada News | 0.03% | 2.70x |
| Construction Apparel | 0.13% | 2.67x |
| Texas Sporting & Outdoors Cluster | 0.03% | 2.58x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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