Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.06% | 2.15x |
| Wisconsin County and Local Fair Visitors | 4.21% | 1.77x |
| Green Bay Packers Fans | 3.72% | 1.77x |
| Minnesota Twins Fans | 3.18% | 1.62x |
| North Midwest State Fair Visitors | 3.69% | 1.60x |
| Iowa Hawkeyes Fans | 3.36% | 1.59x |
| Iowa County and Local Fair Visitors | 3.54% | 1.58x |
| Pontoon Boat Researchers | 3.13% | 1.58x |
| Rapid City Trip Planners | 2.87% | 1.52x |
| Milwaukee Brewers Fans | 3.04% | 1.51x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 16.99% | 4.65x |
| Eddie Bauer | 2.63% | 4.65x |
| Buckle | 5.73% | 4.61x |
| Chicos | 5.11% | 4.40x |
| Lane Bryant | 4.38% | 4.31x |
| Columbia | 1.11% | 4.24x |
| Belk | 1.23% | 4.23x |
| Talbots | 3.26% | 4.12x |
| Express Outlets | 0.94% | 4.05x |
| Levi Strauss | 0.82% | 4.04x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.01% | 3.04x |
| Franchising | 0.04% | 2.81x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.69x |
| Right Wing Blogs - Political Activism | 0.11% | 2.58x |
| General Interest | 0.02% | 2.53x |
| Minnesota Community Business Cluster | 0.77% | 2.49x |
| Wisconsin Universities | 1.25% | 2.40x |
| Illinois Education | 0.10% | 2.24x |
| Minnesota Local News Cluster | 3.14% | 2.22x |
| Texas Off-Roading | 0.01% | 2.15x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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