Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 713.9 thousand unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.11x |
| Minnesota County and Local Fair Visitors | 5.34% | 1.67x |
| Green Bay Packers Fans | 4.36% | 1.61x |
| Wisconsin County and Local Fair Visitors | 4.71% | 1.46x |
| Minnesota Twins Fans | 3.33% | 1.44x |
| Detroit Red Wings Fans | 2.97% | 1.44x |
| Midwestern Voters | 3.80% | 1.44x |
| Iowa County and Local Fair Visitors | 4.58% | 1.44x |
| Model Aircraft and Rocket Hobbyists | 4.00% | 1.43x |
| Texas County and Local Fair Visitors | 4.66% | 1.43x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Maurices.
| Location | Composition | Index |
| Maurices | 3.72% | 4.35x |
| Joe's Jeans | 0.02% | 3.96x |
| Eddie Bauer | 0.78% | 3.83x |
| Topshop | 0.02% | 3.79x |
| Carhartt | 21.29% | 3.62x |
| LL Bean | 0.14% | 3.49x |
| Buckle | 1.89% | 3.29x |
| Lane Bryant | 1.40% | 3.15x |
| Chicos | 1.62% | 3.14x |
| Lululemon | 0.60% | 3.05x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Shoes & Accessories.
| Content Affinity | Composition | Index |
| Shoes & Accessories | 0.08% | 3.66x |
| Custom Printing | 0.09% | 3.55x |
| Chat Rooms | 0.03% | 3.54x |
| Unique & Personalized Fashion | 0.12% | 3.43x |
| Minnesota Community Business Cluster | 0.20% | 3.04x |
| Pet Supplies | 0.09% | 2.74x |
| Amateur Radios | 0.07% | 2.65x |
| Trucks | 0.05% | 2.57x |
| College Sports | 0.07% | 2.50x |
| US Soccer | 0.12% | 2.43x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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