Dstillery Audiences

ANYTIME FITNESS

Audience Size: 585.6 Thousand Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 585.6 thousand unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.11x
Pantry Recipes Researchers 1.17% 2.04x
Oklahoma State Cowboys Fans 2.29% 2.01x
Minnesota Twins Fans 2.29% 1.98x
Wisconsin County and Local Fair Visitors 3.75% 1.95x
Hard Seltzer Aficionados 1.17% 1.93x
Milwaukee Brewers Fans 2.29% 1.93x
Green Bay Packers Fans 2.78% 1.91x
South Atlantic State Fair Visitors 2.83% 1.89x
Weight Lifting Enthusiasts 1.75% 1.88x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.08% 10.19x
Maurices 6.81% 4.88x
Calvin Klein 0.07% 4.33x
LL Bean 0.25% 4.29x
Lululemon 1.17% 4.28x
Lane Bryant 3.10% 4.28x
Eddie Bauer 1.43% 4.16x
The North Face 0.49% 4.07x
Carhartt 36.41% 3.97x
Bonobos 0.25% 3.92x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Cakes & Sweets.

Content Affinity Composition Index
Cakes & Sweets 0.19% 4.70x
Colorado Snow 0.15% 4.31x
Minnesota Community Business Cluster 0.39% 3.92x
Assorted Topics (Car News, Animals, Viral Media) 0.15% 3.73x
Foreign Language Education 0.05% 3.64x
Chat Rooms 0.03% 3.54x
Watches Retail 0.10% 3.40x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.10% 3.33x
Online Mini Game Players 0.10% 3.21x
Teen Hair 0.15% 2.94x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female