Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 730.3 thousand unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.11x |
| Minnesota Twins Fans | 4.17% | 1.75x |
| Wisconsin County and Local Fair Visitors | 5.50% | 1.74x |
| True Crime Podcast Listeners | 0.02% | 1.67x |
| Green Bay Packers Fans | 4.77% | 1.66x |
| Minnesota County and Local Fair Visitors | 5.07% | 1.64x |
| Iowa Hawkeyes Fans | 3.74% | 1.61x |
| Milwaukee Brewers Fans | 3.77% | 1.61x |
| Budget Wireless Shoppers | 4.11% | 1.50x |
| Chicago Cubs Fans | 3.29% | 1.49x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 9.19x |
| Maurices | 5.24% | 4.63x |
| Eddie Bauer | 0.93% | 3.94x |
| Lane Bryant | 2.33% | 3.78x |
| LL Bean | 0.16% | 3.71x |
| Buckle | 2.03% | 3.70x |
| Carhartt | 34.68% | 3.70x |
| Talbots | 1.60% | 3.57x |
| Chicos | 2.22% | 3.51x |
| Lululemon | 0.82% | 3.50x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Professional Audio Visual.
| Content Affinity | Composition | Index |
| Professional Audio Visual | 0.04% | 4.64x |
| Costumes | 0.03% | 3.97x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.03% | 3.90x |
| Turkey & Iran Cluster | 0.03% | 3.86x |
| Chat Rooms | 0.03% | 3.54x |
| Homeschooling | 0.06% | 3.46x |
| Vancouver British Columbia Research Cluster | 0.03% | 3.16x |
| Visa & Immigration | 0.05% | 3.02x |
| Auctions & Repossessions | 0.06% | 2.99x |
| Higher-End Fashion Brands | 0.03% | 2.91x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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