Dstillery Audiences

ANYTIME FITNESS

Audience Size: 2.3 Million Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 4.06% 1.68x
Minnesota Twins Fans 3.31% 1.66x
Green Bay Packers Fans 3.90% 1.64x
Hunters 3.53% 1.51x
Iowa County and Local Fair Visitors 3.63% 1.51x
Iowa Hawkeyes Fans 3.17% 1.51x
Texas Energy Providers 3.19% 1.50x
Softball Enthusiasts 3.29% 1.49x
North Midwest State Fair Visitors 3.48% 1.49x
Pontoon Boat Researchers 2.99% 1.48x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Carhartt.

Location Composition Index
Carhartt 9.48% 4.52x
Eddie Bauer 2.43% 4.49x
Buckle 5.13% 4.45x
Columbia 1.16% 4.22x
Chicos 4.84% 4.22x
Lane Bryant 3.97% 4.11x
Express Outlets 0.89% 4.07x
Levi Strauss 1.08% 3.99x
Talbots 3.20% 3.96x
Belk 1.06% 3.90x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.03% 2.66x
Minnesota Community Business Cluster 0.87% 2.55x
Wisconsin Universities 1.38% 2.47x
Mysticism 0.03% 2.39x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.30x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.30x
South Dakota Cluster 0.83% 2.23x
North Dakota Cluster 1.11% 2.21x
Minnesota Local News Cluster 3.33% 2.21x
Tahoe & Reno Tourism 0.48% 2.14x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female