Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 3.30% | 1.78x |
| Minnesota Twins Fans | 2.66% | 1.70x |
| Minnesota Vikings Fans | 2.34% | 1.54x |
| Iowa Hawkeyes Fans | 2.54% | 1.54x |
| Midwestern Voters | 2.42% | 1.50x |
| Pontoon Boat Researchers | 2.48% | 1.44x |
| Rapid City Trip Planners | 2.48% | 1.43x |
| Hunters | 2.78% | 1.41x |
| RV Owners and Upgraders | 2.17% | 1.36x |
| Archery Enthusiasts | 2.22% | 1.36x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Curious about what else the Anytime Fitness audience is interested in?
Sign Up
APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 3.38% | 5.23x |
| Eddie Bauer | 1.81% | 4.86x |
| Columbia | 1.17% | 4.83x |
| Buckle | 3.92% | 4.71x |
| Express Outlets | 0.75% | 4.64x |
| Chicos | 3.83% | 4.42x |
| Belk | 0.93% | 4.32x |
| Lane Bryant | 3.73% | 4.26x |
| Dressbarn | 3.22% | 3.98x |
| Jos A. Bank Clothiers | 3.45% | 3.86x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Want to find more of the Anytime Fitness audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.13% | 2.92x |
| North Dakota Cluster | 1.23% | 2.57x |
| As Seen On TV Products | 0.01% | 2.55x |
| Wisconsin Universities | 1.69% | 2.54x |
| Minnesota Local News Cluster | 3.78% | 2.42x |
| Wisconsin Travel & Tourism Cluster | 1.62% | 2.23x |
| Wisconsin Local Research Cluster | 1.97% | 2.05x |
| South Dakota Cluster | 0.70% | 2.04x |
| Home Printing | 0.05% | 1.98x |
| England Tourism | 0.01% | 1.90x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Want to see more of the Content Affinities the Anytime Fitness audience visits?
Sign Up
DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Anytime Fitness audience?
Sign Up