Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is Wisconsin County and Local Fair Visitors.
| Interest | Composition | Index |
| Wisconsin County and Local Fair Visitors | 4.06% | 1.68x |
| Minnesota Twins Fans | 3.31% | 1.66x |
| Green Bay Packers Fans | 3.90% | 1.64x |
| Hunters | 3.53% | 1.51x |
| Iowa County and Local Fair Visitors | 3.63% | 1.51x |
| Iowa Hawkeyes Fans | 3.17% | 1.51x |
| Texas Energy Providers | 3.19% | 1.50x |
| Softball Enthusiasts | 3.29% | 1.49x |
| North Midwest State Fair Visitors | 3.48% | 1.49x |
| Pontoon Boat Researchers | 2.99% | 1.48x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 9.48% | 4.52x |
| Eddie Bauer | 2.43% | 4.49x |
| Buckle | 5.13% | 4.45x |
| Columbia | 1.16% | 4.22x |
| Chicos | 4.84% | 4.22x |
| Lane Bryant | 3.97% | 4.11x |
| Express Outlets | 0.89% | 4.07x |
| Levi Strauss | 1.08% | 3.99x |
| Talbots | 3.20% | 3.96x |
| Belk | 1.06% | 3.90x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Credit Unions & Consumer Protection.
| Content Affinity | Composition | Index |
| Credit Unions & Consumer Protection | 0.03% | 2.66x |
| Minnesota Community Business Cluster | 0.87% | 2.55x |
| Wisconsin Universities | 1.38% | 2.47x |
| Mysticism | 0.03% | 2.39x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 2.30x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 2.30x |
| South Dakota Cluster | 0.83% | 2.23x |
| North Dakota Cluster | 1.11% | 2.21x |
| Minnesota Local News Cluster | 3.33% | 2.21x |
| Tahoe & Reno Tourism | 0.48% | 2.14x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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