Dstillery Audiences

ANYTIME FITNESS

Audience Size: 2.5 Million Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 2.04% 1.90x
Minnesota Twins Fans 1.77% 1.80x
Pontoon Boat Researchers 1.83% 1.66x
Iowa Hawkeyes Fans 1.63% 1.63x
Milwaukee Brewers Fans 1.57% 1.60x
Rapid City Trip Planners 1.60% 1.60x
Minnesota Vikings Fans 1.44% 1.59x
RV Shoppers 1.70% 1.49x
Farming Real Estate Researchers 0.33% 1.46x
Xtreme Sports Fans 1.55% 1.46x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.44% 6.04x
Columbia 1.07% 5.84x
Belk 1.35% 5.83x
Express Outlets 0.57% 5.75x
Carhartt 12.04% 5.63x
Chicos 3.65% 5.46x
Gymboree 2.27% 5.30x
Aeropostale 2.30% 5.13x
American Eagle Outfitters 4.05% 5.03x
Dressbarn 3.30% 4.91x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.93% 3.52x
Wisconsin Universities 1.23% 2.73x
Minnesota Local News Cluster 2.61% 2.63x
South Dakota Cluster 0.54% 2.62x
Wisconsin Travel & Tourism Cluster 1.08% 2.51x
General Interest 0.03% 2.48x
North Dakota Cluster 0.70% 2.32x
Wisconsin Local Research Cluster 1.33% 2.31x
Seventh-day Adventist Church 0.02% 2.29x
Bulgaria Cluster 0.02% 2.20x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female