Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 585.6 thousand unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.11x |
| Pantry Recipes Researchers | 1.17% | 2.04x |
| Oklahoma State Cowboys Fans | 2.29% | 2.01x |
| Minnesota Twins Fans | 2.29% | 1.98x |
| Wisconsin County and Local Fair Visitors | 3.75% | 1.95x |
| Hard Seltzer Aficionados | 1.17% | 1.93x |
| Milwaukee Brewers Fans | 2.29% | 1.93x |
| Green Bay Packers Fans | 2.78% | 1.91x |
| South Atlantic State Fair Visitors | 2.83% | 1.89x |
| Weight Lifting Enthusiasts | 1.75% | 1.88x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.08% | 10.19x |
| Maurices | 6.81% | 4.88x |
| Calvin Klein | 0.07% | 4.33x |
| LL Bean | 0.25% | 4.29x |
| Lululemon | 1.17% | 4.28x |
| Lane Bryant | 3.10% | 4.28x |
| Eddie Bauer | 1.43% | 4.16x |
| The North Face | 0.49% | 4.07x |
| Carhartt | 36.41% | 3.97x |
| Bonobos | 0.25% | 3.92x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Cakes & Sweets.
| Content Affinity | Composition | Index |
| Cakes & Sweets | 0.19% | 4.70x |
| Colorado Snow | 0.15% | 4.31x |
| Minnesota Community Business Cluster | 0.39% | 3.92x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.15% | 3.73x |
| Foreign Language Education | 0.05% | 3.64x |
| Chat Rooms | 0.03% | 3.54x |
| Watches Retail | 0.10% | 3.40x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.10% | 3.33x |
| Online Mini Game Players | 0.10% | 3.21x |
| Teen Hair | 0.15% | 2.94x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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