Dstillery Audiences

ANYTIME FITNESS

Audience Size: 730.3 Thousand Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 730.3 thousand unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.11x
Minnesota Twins Fans 4.17% 1.75x
Wisconsin County and Local Fair Visitors 5.50% 1.74x
True Crime Podcast Listeners 0.02% 1.67x
Green Bay Packers Fans 4.77% 1.66x
Minnesota County and Local Fair Visitors 5.07% 1.64x
Iowa Hawkeyes Fans 3.74% 1.61x
Milwaukee Brewers Fans 3.77% 1.61x
Budget Wireless Shoppers 4.11% 1.50x
Chicago Cubs Fans 3.29% 1.49x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 9.19x
Maurices 5.24% 4.63x
Eddie Bauer 0.93% 3.94x
Lane Bryant 2.33% 3.78x
LL Bean 0.16% 3.71x
Buckle 2.03% 3.70x
Carhartt 34.68% 3.70x
Talbots 1.60% 3.57x
Chicos 2.22% 3.51x
Lululemon 0.82% 3.50x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.04% 4.64x
Costumes 0.03% 3.97x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 3.90x
Turkey & Iran Cluster 0.03% 3.86x
Chat Rooms 0.03% 3.54x
Homeschooling 0.06% 3.46x
Vancouver British Columbia Research Cluster 0.03% 3.16x
Visa & Immigration 0.05% 3.02x
Auctions & Repossessions 0.06% 2.99x
Higher-End Fashion Brands 0.03% 2.91x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male