Dstillery Audiences

ANYTIME FITNESS

Audience Size: 1.2 Million Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.11x
Home-Made Face Mask Researchers 0.02% 1.99x
Minnesota County and Local Fair Visitors 5.42% 1.89x
Minnesota Twins Fans 4.31% 1.88x
Wisconsin County and Local Fair Visitors 5.26% 1.79x
Retirement Planning Amid Covid-19 0.05% 1.74x
Minnesota Vikings Fans 3.80% 1.68x
True Crime Podcast Listeners 0.02% 1.67x
Chloroquine Information Researchers 0.02% 1.64x
Green Bay Packers Fans 4.52% 1.63x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 8.85x
Maurices 1.83% 7.30x
Carhartt 28.42% 4.65x
Eddie Bauer 1.35% 4.26x
Lane Bryant 2.76% 4.24x
Buckle 3.30% 4.16x
Chicos 3.07% 4.14x
Belk 0.83% 4.12x
Express Outlets 0.49% 3.98x
Talbots 1.95% 3.88x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is San Francisco Tourism.

Content Affinity Composition Index
San Francisco Tourism 0.04% 4.54x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 3.90x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.78x
Holistic Medicine 0.04% 3.00x
Canadian Lifestyle 0.06% 2.86x
Beach & Intimate Wear 0.06% 2.81x
Reproductive Health 0.11% 2.79x
Men's Dress Shirt Shopping 0.05% 2.70x
Real Estate Cluster 0.06% 2.62x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.04% 2.62x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male