Dstillery Audiences

ANYTIME FITNESS

Audience Size: 2.4 Million Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 4.60% 1.82x
Green Bay Packers Fans 3.95% 1.63x
Minnesota Twins Fans 3.03% 1.43x
Iowa County and Local Fair Visitors 3.39% 1.39x
Milwaukee Brewers Fans 2.99% 1.39x
Iowa Hawkeyes Fans 3.00% 1.37x
Minnesota Vikings Fans 2.75% 1.32x
North Midwest State Fair Visitors 3.08% 1.31x
Midwestern Voters 2.85% 1.31x
Pontoon Boat Researchers 2.98% 1.29x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Carhartt.

Location Composition Index
Carhartt 0.49% 4.88x
Eddie Bauer 2.18% 4.65x
Buckle 5.05% 4.51x
Columbia 1.21% 4.42x
Express Outlets 0.84% 4.28x
Chicos 4.38% 4.24x
Lane Bryant 3.80% 4.10x
Belk 0.93% 3.99x
LL Bean 0.45% 3.92x
Talbots 3.02% 3.91x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.02% 4.99x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.02x
Minnesota Community Business Cluster 0.95% 2.77x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.75x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.52x
Wisconsin Universities 1.49% 2.50x
Minnesota Local News Cluster 3.36% 2.33x
Texas Off-Roading 0.02% 2.27x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.25x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.24x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female