Dstillery Audiences

ANYTIME FITNESS

Audience Size: 713.9 Thousand Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 713.9 thousand unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.11x
Minnesota County and Local Fair Visitors 5.34% 1.67x
Green Bay Packers Fans 4.36% 1.61x
Wisconsin County and Local Fair Visitors 4.71% 1.46x
Minnesota Twins Fans 3.33% 1.44x
Detroit Red Wings Fans 2.97% 1.44x
Midwestern Voters 3.80% 1.44x
Iowa County and Local Fair Visitors 4.58% 1.44x
Model Aircraft and Rocket Hobbyists 4.00% 1.43x
Texas County and Local Fair Visitors 4.66% 1.43x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Maurices.

Location Composition Index
Maurices 3.72% 4.35x
Joe's Jeans 0.02% 3.96x
Eddie Bauer 0.78% 3.83x
Topshop 0.02% 3.79x
Carhartt 21.29% 3.62x
LL Bean 0.14% 3.49x
Buckle 1.89% 3.29x
Lane Bryant 1.40% 3.15x
Chicos 1.62% 3.14x
Lululemon 0.60% 3.05x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Shoes & Accessories.

Content Affinity Composition Index
Shoes & Accessories 0.08% 3.66x
Custom Printing 0.09% 3.55x
Chat Rooms 0.03% 3.54x
Unique & Personalized Fashion 0.12% 3.43x
Minnesota Community Business Cluster 0.20% 3.04x
Pet Supplies 0.09% 2.74x
Amateur Radios 0.07% 2.65x
Trucks 0.05% 2.57x
College Sports 0.07% 2.50x
US Soccer 0.12% 2.43x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male