Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 477.4 thousand unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.12% | 2.22x |
| AT&T Wireless Customers | 0.08% | 2.11x |
| Minnesota County and Local Fair Visitors | 5.23% | 1.84x |
| Texas Energy Providers | 2.62% | 1.81x |
| Minnesota Twins Fans | 3.12% | 1.67x |
| Wisconsin County and Local Fair Visitors | 4.28% | 1.64x |
| Minnesota Vikings Fans | 2.19% | 1.63x |
| Home Cleaning Researchers | 1.32% | 1.57x |
| Animal Humane Society Helpers | 2.62% | 1.56x |
| Green Bay Packers Fans | 3.39% | 1.53x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 14.79% | 4.43x |
| Maurices | 3.79% | 4.32x |
| Buckle | 2.04% | 3.71x |
| Lane Bryant | 1.46% | 3.62x |
| Chicos | 1.62% | 3.58x |
| Dressbarn | 1.21% | 3.49x |
| Mens Wearhouse | 2.00% | 3.33x |
| White House Black Market | 1.50% | 3.23x |
| Belk | 0.50% | 3.21x |
| Jos A. Bank Clothiers | 1.12% | 3.20x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Canadian News.
| Content Affinity | Composition | Index |
| Canadian News | 0.05% | 5.05x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.06% | 4.31x |
| Cheerleading | 0.01% | 3.98x |
| Action Sports | 0.03% | 3.90x |
| Vietnam Cluster | 0.03% | 3.87x |
| Yard Structures | 0.02% | 3.62x |
| Perfume, Makeup & Cosmetics | 0.03% | 3.33x |
| Grilling | 0.05% | 3.19x |
| Beach Vacations | 0.02% | 3.16x |
| Home Remodeling | 0.05% | 3.14x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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