Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 618 thousand unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 1.58% | 1.58x |
| Green Bay Packers Fans | 1.94% | 1.55x |
| Iowa Hawkeyes Fans | 1.45% | 1.47x |
| Louisiana Trip Planners | 1.57% | 1.42x |
| Countdown to the Beach Travelers | 0.04% | 1.39x |
| Minnesota Vikings Fans | 1.03% | 1.36x |
| Billiards Enthusiasts | 1.48% | 1.34x |
| Rapid City Trip Planners | 1.21% | 1.32x |
| Dallas Cowboys Fans | 1.63% | 1.32x |
| Xtreme Sports Fans | 1.26% | 1.31x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.76% | 2.53x |
| Brooks Brothers | 1.01% | 2.19x |
| Carhartt | 0.23% | 2.16x |
| Free People | 0.07% | 2.14x |
| The North Face | 0.55% | 2.12x |
| REI | 0.82% | 1.77x |
| LL Bean | 0.08% | 1.74x |
| J. Crew | 0.72% | 1.70x |
| Banana Republic | 0.82% | 1.61x |
| Michael Kors | 0.18% | 1.50x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.70% | 2.72x |
| Apartment & Community Real Estate Researchers | 0.04% | 2.35x |
| Wisconsin Universities | 0.76% | 2.28x |
| North Dakota Cluster | 0.50% | 2.15x |
| South Dakota Cluster | 0.37% | 2.09x |
| Minnesota Local News Cluster | 1.92% | 2.08x |
| Wisconsin Local Research Cluster | 0.81% | 2.02x |
| Wisconsin Travel & Tourism Cluster | 0.72% | 1.93x |
| Iowa Cluster | 1.24% | 1.90x |
| Consumer Rewards | 0.10% | 1.88x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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