Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 1.94% | 1.59x |
| Texas Energy Providers | 1.50% | 1.53x |
| Minnesota Twins Fans | 1.46% | 1.46x |
| Louisiana Trip Planners | 1.56% | 1.44x |
| Rapid City Trip Planners | 1.25% | 1.42x |
| Tractor Shoppers | 1.30% | 1.41x |
| Iowa Hawkeyes Fans | 1.36% | 1.38x |
| Minnesota Vikings Fans | 1.13% | 1.37x |
| Harley Davidson Shoppers | 1.61% | 1.35x |
| Xtreme Sports Fans | 1.31% | 1.35x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.51% | 5.36x |
| Columbia | 0.40% | 5.32x |
| Express Outlets | 0.15% | 5.17x |
| Hollister | 0.61% | 4.83x |
| Chicos | 1.49% | 4.59x |
| Dressbarn | 1.34% | 4.47x |
| Carhartt | 7.30% | 4.41x |
| Express | 0.82% | 4.39x |
| Lorna Jane | 0.14% | 4.39x |
| Belk | 0.63% | 4.38x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.69% | 2.56x |
| Wisconsin Universities | 0.94% | 2.35x |
| Minnesota Local News Cluster | 2.11% | 2.32x |
| Wisconsin Local Research Cluster | 0.97% | 2.21x |
| North Dakota Cluster | 0.56% | 2.17x |
| Wisconsin Travel & Tourism Cluster | 0.81% | 2.09x |
| Illinois College Sports | 0.05% | 2.02x |
| South Dakota Cluster | 0.35% | 1.86x |
| East Texas Cluster | 0.23% | 1.80x |
| Iowa Cluster | 1.32% | 1.80x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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