Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is Wisconsin County and Local Fair Visitors.
| Interest | Composition | Index |
| Wisconsin County and Local Fair Visitors | 4.20% | 1.81x |
| Minnesota Twins Fans | 3.37% | 1.70x |
| Iowa County and Local Fair Visitors | 3.64% | 1.70x |
| Rapid City Trip Planners | 2.88% | 1.69x |
| Green Bay Packers Fans | 3.91% | 1.65x |
| North Midwest State Fair Visitors | 3.52% | 1.60x |
| Pontoon Boat Researchers | 3.02% | 1.58x |
| Texas Energy Providers | 3.06% | 1.56x |
| Hunters | 3.26% | 1.53x |
| Minnesota Vikings Fans | 2.96% | 1.53x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 20.72% | 4.64x |
| Eddie Bauer | 2.46% | 4.64x |
| Buckle | 5.47% | 4.56x |
| Chicos | 4.81% | 4.35x |
| Lane Bryant | 4.09% | 4.24x |
| Belk | 1.20% | 4.23x |
| Talbots | 3.03% | 4.08x |
| Express Outlets | 0.86% | 4.05x |
| Columbia | 0.92% | 4.05x |
| Dressbarn | 3.39% | 3.98x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.03% | 7.84x |
| Minnesota Community Business Cluster | 0.92% | 3.13x |
| Local & Travel England - North Midlands | 0.01% | 3.07x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.04x |
| Texas Sporting & Outdoors Cluster | 0.02% | 2.54x |
| Franchising | 0.03% | 2.47x |
| Minnesota Local News Cluster | 3.74% | 2.44x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.01% | 2.42x |
| Wisconsin Universities | 1.41% | 2.38x |
| Health & Safety Compliance | 0.05% | 2.22x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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