Dstillery Audiences

ANYTIME FITNESS

Audience Size: 283.9 Thousand Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 283.9 thousand unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.11x
Minnesota County and Local Fair Visitors 5.11% 1.81x
Minnesota Vikings Fans 3.84% 1.81x
Wisconsin County and Local Fair Visitors 4.13% 1.62x
Healthy Diet Recipe Researchers 0.48% 1.55x
Getting Off the Grid Travelers 1.06% 1.53x
True Crime Podcast Listeners 0.46% 1.53x
Iowa County and Local Fair Visitors 4.08% 1.51x
Godiva Chocolate Fans 0.75% 1.49x
Green Bay Packers Fans 2.44% 1.48x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.47% 5.43x
Carhartt 0.29% 5.24x
Maurices 2.94% 4.73x
Buckle 1.76% 4.65x
Mens Wearhouse 1.70% 4.36x
Tommy Bahama 0.49% 4.30x
Lane Bryant 0.92% 4.23x
Chicos 1.31% 4.19x
Belk 0.41% 4.17x
White House Black Market 1.22% 4.14x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.03% 3.90x
Yard Structures 0.02% 3.62x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.07% 3.44x
Pet Forums 0.07% 3.19x
Beer, Wine & Alcohol 0.03% 3.15x
Wisconsin Universities 1.40% 2.99x
North Dakota Cluster 0.87% 2.94x
Minnesota Local News Cluster 3.14% 2.89x
Public Policy Media 0.05% 2.67x
Poland Cluster 0.07% 2.46x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female