Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 2.04% | 1.90x |
| Minnesota Twins Fans | 1.77% | 1.80x |
| Pontoon Boat Researchers | 1.83% | 1.66x |
| Iowa Hawkeyes Fans | 1.63% | 1.63x |
| Milwaukee Brewers Fans | 1.57% | 1.60x |
| Rapid City Trip Planners | 1.60% | 1.60x |
| Minnesota Vikings Fans | 1.44% | 1.59x |
| RV Shoppers | 1.70% | 1.49x |
| Farming Real Estate Researchers | 0.33% | 1.46x |
| Xtreme Sports Fans | 1.55% | 1.46x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 1.44% | 6.04x |
| Columbia | 1.07% | 5.84x |
| Belk | 1.35% | 5.83x |
| Express Outlets | 0.57% | 5.75x |
| Carhartt | 12.04% | 5.63x |
| Chicos | 3.65% | 5.46x |
| Gymboree | 2.27% | 5.30x |
| Aeropostale | 2.30% | 5.13x |
| American Eagle Outfitters | 4.05% | 5.03x |
| Dressbarn | 3.30% | 4.91x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.93% | 3.52x |
| Wisconsin Universities | 1.23% | 2.73x |
| Minnesota Local News Cluster | 2.61% | 2.63x |
| South Dakota Cluster | 0.54% | 2.62x |
| Wisconsin Travel & Tourism Cluster | 1.08% | 2.51x |
| General Interest | 0.03% | 2.48x |
| North Dakota Cluster | 0.70% | 2.32x |
| Wisconsin Local Research Cluster | 1.33% | 2.31x |
| Seventh-day Adventist Church | 0.02% | 2.29x |
| Bulgaria Cluster | 0.02% | 2.20x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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