Dstillery Audiences

ANYTIME FITNESS

Audience Size: 2 Million Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is Wisconsin County and Local Fair Visitors.

Interest Composition Index
Wisconsin County and Local Fair Visitors 4.20% 1.81x
Minnesota Twins Fans 3.37% 1.70x
Iowa County and Local Fair Visitors 3.64% 1.70x
Rapid City Trip Planners 2.88% 1.69x
Green Bay Packers Fans 3.91% 1.65x
North Midwest State Fair Visitors 3.52% 1.60x
Pontoon Boat Researchers 3.02% 1.58x
Texas Energy Providers 3.06% 1.56x
Hunters 3.26% 1.53x
Minnesota Vikings Fans 2.96% 1.53x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Carhartt.

Location Composition Index
Carhartt 20.72% 4.64x
Eddie Bauer 2.46% 4.64x
Buckle 5.47% 4.56x
Chicos 4.81% 4.35x
Lane Bryant 4.09% 4.24x
Belk 1.20% 4.23x
Talbots 3.03% 4.08x
Express Outlets 0.86% 4.05x
Columbia 0.92% 4.05x
Dressbarn 3.39% 3.98x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.03% 7.84x
Minnesota Community Business Cluster 0.92% 3.13x
Local & Travel England - North Midlands 0.01% 3.07x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.04x
Texas Sporting & Outdoors Cluster 0.02% 2.54x
Franchising 0.03% 2.47x
Minnesota Local News Cluster 3.74% 2.44x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 2.42x
Wisconsin Universities 1.41% 2.38x
Health & Safety Compliance 0.05% 2.22x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female