Dstillery Audiences

ANYTIME FITNESS

Audience Size: 1.8 Million Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is Minnesota County and Local Fair Visitors.

Interest Composition Index
Minnesota County and Local Fair Visitors 5.16% 2.12x
AT&T Wireless Customers 0.08% 2.11x
Green Bay Packers Fans 4.45% 2.05x
Minnesota Twins Fans 3.73% 1.95x
Wisconsin County and Local Fair Visitors 4.32% 1.92x
Milwaukee Brewers Fans 3.59% 1.90x
Iowa Hawkeyes Fans 3.51% 1.74x
Rapid City Trip Planners 2.98% 1.72x
Pontoon Boat Researchers 3.68% 1.68x
True Crime Podcast Listeners 0.02% 1.67x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 7.32x
Maurices 0.29% 6.89x
Carhartt 25.37% 4.72x
Buckle 5.14% 4.71x
Eddie Bauer 2.14% 4.69x
Chicos 4.41% 4.52x
Lane Bryant 3.85% 4.48x
Belk 1.16% 4.45x
Columbia 0.76% 4.30x
Express Outlets 0.77% 4.20x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Chemicals.

Content Affinity Composition Index
Chemicals 0.04% 5.43x
San Francisco Tourism 0.05% 3.96x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.87x
Bulgaria Cluster 0.03% 3.78x
Scotland Travel 0.03% 3.70x
Minnesota Community Business Cluster 0.94% 3.39x
Electrical Engineering 0.21% 3.13x
Winnipeg Canada News 0.03% 2.70x
Construction Apparel 0.13% 2.67x
Texas Sporting & Outdoors Cluster 0.03% 2.58x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female