Dstillery Audiences

ANYTIME FITNESS

Audience Size: 1.7 Million Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 1.94% 1.59x
Texas Energy Providers 1.50% 1.53x
Minnesota Twins Fans 1.46% 1.46x
Louisiana Trip Planners 1.56% 1.44x
Rapid City Trip Planners 1.25% 1.42x
Tractor Shoppers 1.30% 1.41x
Iowa Hawkeyes Fans 1.36% 1.38x
Minnesota Vikings Fans 1.13% 1.37x
Harley Davidson Shoppers 1.61% 1.35x
Xtreme Sports Fans 1.31% 1.35x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.51% 5.36x
Columbia 0.40% 5.32x
Express Outlets 0.15% 5.17x
Hollister 0.61% 4.83x
Chicos 1.49% 4.59x
Dressbarn 1.34% 4.47x
Carhartt 7.30% 4.41x
Express 0.82% 4.39x
Lorna Jane 0.14% 4.39x
Belk 0.63% 4.38x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.69% 2.56x
Wisconsin Universities 0.94% 2.35x
Minnesota Local News Cluster 2.11% 2.32x
Wisconsin Local Research Cluster 0.97% 2.21x
North Dakota Cluster 0.56% 2.17x
Wisconsin Travel & Tourism Cluster 0.81% 2.09x
Illinois College Sports 0.05% 2.02x
South Dakota Cluster 0.35% 1.86x
East Texas Cluster 0.23% 1.80x
Iowa Cluster 1.32% 1.80x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female