Dstillery Audiences

ANYTIME FITNESS

Audience Size: 618 Thousand Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 618 thousand unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is Texas Energy Providers.

Interest Composition Index
Texas Energy Providers 1.58% 1.58x
Green Bay Packers Fans 1.94% 1.55x
Iowa Hawkeyes Fans 1.45% 1.47x
Louisiana Trip Planners 1.57% 1.42x
Countdown to the Beach Travelers 0.04% 1.39x
Minnesota Vikings Fans 1.03% 1.36x
Billiards Enthusiasts 1.48% 1.34x
Rapid City Trip Planners 1.21% 1.32x
Dallas Cowboys Fans 1.63% 1.32x
Xtreme Sports Fans 1.26% 1.31x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Gymboree.

Location Composition Index
Gymboree 0.76% 2.53x
Brooks Brothers 1.01% 2.19x
Carhartt 0.23% 2.16x
Free People 0.07% 2.14x
The North Face 0.55% 2.12x
REI 0.82% 1.77x
LL Bean 0.08% 1.74x
J. Crew 0.72% 1.70x
Banana Republic 0.82% 1.61x
Michael Kors 0.18% 1.50x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.70% 2.72x
Apartment & Community Real Estate Researchers 0.04% 2.35x
Wisconsin Universities 0.76% 2.28x
North Dakota Cluster 0.50% 2.15x
South Dakota Cluster 0.37% 2.09x
Minnesota Local News Cluster 1.92% 2.08x
Wisconsin Local Research Cluster 0.81% 2.02x
Wisconsin Travel & Tourism Cluster 0.72% 1.93x
Iowa Cluster 1.24% 1.90x
Consumer Rewards 0.10% 1.88x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999