Dstillery Audiences

ANYTIME FITNESS

Audience Size: 1.6 Million Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.11x
Minnesota County and Local Fair Visitors 5.21% 1.79x
Wisconsin County and Local Fair Visitors 4.79% 1.72x
Minnesota Twins Fans 2.83% 1.67x
Green Bay Packers Fans 3.82% 1.64x
North Midwest State Fair Visitors 4.10% 1.46x
Milwaukee Brewers Fans 2.63% 1.44x
Iowa Hawkeyes Fans 2.99% 1.41x
Rapid City Trip Planners 1.97% 1.40x
Iowa County and Local Fair Visitors 4.05% 1.40x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 3.43x
Maurices 8.86% 2.61x
Buckle 5.02% 2.20x
Eddie Bauer 1.95% 2.16x
Carhartt 34.80% 2.09x
Lululemon 1.95% 2.08x
The North Face 0.71% 2.05x
Chicos 4.21% 2.01x
LL Bean 0.32% 2.00x
Lane Bryant 3.98% 1.99x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Yard Structures.

Content Affinity Composition Index
Yard Structures 0.02% 3.62x
Eye Health & Vision 0.02% 3.39x
English as a Second Language 0.03% 3.20x
Art News & Products 0.01% 2.96x
Perfume, Makeup & Cosmetics 0.02% 2.81x
Auto Tires & Parts Repair Researchers 0.02% 2.75x
Unique & Personalized Fashion 0.08% 2.68x
Wisconsin Universities 1.86% 2.68x
Tahoe & Reno Tourism 0.32% 2.67x
France Online Music & Quiz Content Cluster 0.02% 2.67x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female