Dstillery Audiences

ANYTIME FITNESS

Audience Size: 2.2 Million Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 3.94% 1.90x
Iowa Hawkeyes Fans 3.38% 1.78x
Minnesota Twins Fans 3.29% 1.75x
Rapid City Trip Planners 3.00% 1.59x
Minnesota Vikings Fans 2.77% 1.54x
Florida Gulf Coast Travel Researchers 3.03% 1.48x
Harley Davidson Shoppers 3.00% 1.46x
Texas Energy Providers 3.08% 1.44x
Milwaukee Brewers Fans 2.81% 1.44x
Midwestern Voters 2.45% 1.41x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.79% 5.14x
Express Outlets 0.79% 5.07x
Carhartt 8.40% 5.06x
Columbia 1.17% 4.87x
Belk 1.15% 4.77x
Buckle 3.25% 4.61x
Chicos 3.99% 4.40x
Gymboree 2.47% 4.18x
Lane Bryant 4.01% 4.15x
Dressbarn 3.45% 4.05x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.03% 4.69x
Sports - Skiing, Snowboarding 0.01% 4.60x
Decoration & Fabric 0.01% 4.22x
Minnesota Community Business Cluster 1.46% 3.19x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 2.98x
General Interest 0.04% 2.89x
Teaching Abroad 0.05% 2.66x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 2.53x
Sports - Golf, Hunting, Fishing 0.08% 2.48x
Wisconsin Universities 2.20% 2.46x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female