Explore the Anytime Fitness Audience
Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Anytime Fitness audience.
INTERESTS
The Anytime Fitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anytime Fitness audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 3.94% | 1.90x |
| Iowa Hawkeyes Fans | 3.38% | 1.78x |
| Minnesota Twins Fans | 3.29% | 1.75x |
| Rapid City Trip Planners | 3.00% | 1.59x |
| Minnesota Vikings Fans | 2.77% | 1.54x |
| Florida Gulf Coast Travel Researchers | 3.03% | 1.48x |
| Harley Davidson Shoppers | 3.00% | 1.46x |
| Texas Energy Providers | 3.08% | 1.44x |
| Milwaukee Brewers Fans | 2.81% | 1.44x |
| Midwestern Voters | 2.45% | 1.41x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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APPAREL RETAILERS
The Anytime Fitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 1.79% | 5.14x |
| Express Outlets | 0.79% | 5.07x |
| Carhartt | 8.40% | 5.06x |
| Columbia | 1.17% | 4.87x |
| Belk | 1.15% | 4.77x |
| Buckle | 3.25% | 4.61x |
| Chicos | 3.99% | 4.40x |
| Gymboree | 2.47% | 4.18x |
| Lane Bryant | 4.01% | 4.15x |
| Dressbarn | 3.45% | 4.05x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anytime Fitness audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.03% | 4.69x |
| Sports - Skiing, Snowboarding | 0.01% | 4.60x |
| Decoration & Fabric | 0.01% | 4.22x |
| Minnesota Community Business Cluster | 1.46% | 3.19x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 2.98x |
| General Interest | 0.04% | 2.89x |
| Teaching Abroad | 0.05% | 2.66x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 2.53x |
| Sports - Golf, Hunting, Fishing | 0.08% | 2.48x |
| Wisconsin Universities | 2.20% | 2.46x |
Composition Percentage:
The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
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DEMOGRAPHICS
The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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