Dstillery Audiences

ANYTIME FITNESS

Audience Size: 1.2 Million Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.11x
Wireless Headphone Researchers 0.05% 1.90x
Essential Oils Enthusiasts 0.19% 1.78x
Wisconsin County and Local Fair Visitors 4.69% 1.68x
Minnesota Twins Fans 2.74% 1.68x
Minnesota County and Local Fair Visitors 5.06% 1.67x
Cholesterol Researchers 0.53% 1.48x
Green Bay Packers Fans 3.47% 1.47x
Executive Travelers 0.62% 1.47x
Rapid City Trip Planners 1.78% 1.44x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 2.61x
Maurices 11.71% 2.57x
Buckle 7.53% 2.24x
Eddie Bauer 2.65% 2.23x
Lululemon 2.59% 2.14x
Carhartt 41.68% 2.11x
Chicos 5.65% 2.08x
Calvin Klein 0.14% 2.08x
LL Bean 0.40% 2.05x
Lane Bryant 5.63% 2.05x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 0.03% 4.45x
Medical & Pharmaceutical Scholarship 0.05% 4.31x
Cheerleading 0.01% 3.98x
Yard Structures 0.02% 3.62x
Perfume, Makeup & Cosmetics 0.02% 3.46x
Healthcare - Doctors & Diagnosis 0.08% 3.20x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 3.17x
Beach Vacations 0.02% 3.16x
Startup Investment 0.04% 2.95x
Film Production 0.02% 2.83x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male