Dstillery Audiences

ANYTIME FITNESS

Audience Size: 477.4 Thousand Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 477.4 thousand unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.12% 2.22x
AT&T Wireless Customers 0.08% 2.11x
Minnesota County and Local Fair Visitors 5.23% 1.84x
Texas Energy Providers 2.62% 1.81x
Minnesota Twins Fans 3.12% 1.67x
Wisconsin County and Local Fair Visitors 4.28% 1.64x
Minnesota Vikings Fans 2.19% 1.63x
Home Cleaning Researchers 1.32% 1.57x
Animal Humane Society Helpers 2.62% 1.56x
Green Bay Packers Fans 3.39% 1.53x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Carhartt.

Location Composition Index
Carhartt 14.79% 4.43x
Maurices 3.79% 4.32x
Buckle 2.04% 3.71x
Lane Bryant 1.46% 3.62x
Chicos 1.62% 3.58x
Dressbarn 1.21% 3.49x
Mens Wearhouse 2.00% 3.33x
White House Black Market 1.50% 3.23x
Belk 0.50% 3.21x
Jos A. Bank Clothiers 1.12% 3.20x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Canadian News.

Content Affinity Composition Index
Canadian News 0.05% 5.05x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.06% 4.31x
Cheerleading 0.01% 3.98x
Action Sports 0.03% 3.90x
Vietnam Cluster 0.03% 3.87x
Yard Structures 0.02% 3.62x
Perfume, Makeup & Cosmetics 0.03% 3.33x
Grilling 0.05% 3.19x
Beach Vacations 0.02% 3.16x
Home Remodeling 0.05% 3.14x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female