Dstillery Audiences

ANYTIME FITNESS

Audience Size: 2.5 Million Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 3.30% 1.78x
Minnesota Twins Fans 2.66% 1.70x
Minnesota Vikings Fans 2.34% 1.54x
Iowa Hawkeyes Fans 2.54% 1.54x
Midwestern Voters 2.42% 1.50x
Pontoon Boat Researchers 2.48% 1.44x
Rapid City Trip Planners 2.48% 1.43x
Hunters 2.78% 1.41x
RV Owners and Upgraders 2.17% 1.36x
Archery Enthusiasts 2.22% 1.36x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Carhartt.

Location Composition Index
Carhartt 3.38% 5.23x
Eddie Bauer 1.81% 4.86x
Columbia 1.17% 4.83x
Buckle 3.92% 4.71x
Express Outlets 0.75% 4.64x
Chicos 3.83% 4.42x
Belk 0.93% 4.32x
Lane Bryant 3.73% 4.26x
Dressbarn 3.22% 3.98x
Jos A. Bank Clothiers 3.45% 3.86x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.13% 2.92x
North Dakota Cluster 1.23% 2.57x
As Seen On TV Products 0.01% 2.55x
Wisconsin Universities 1.69% 2.54x
Minnesota Local News Cluster 3.78% 2.42x
Wisconsin Travel & Tourism Cluster 1.62% 2.23x
Wisconsin Local Research Cluster 1.97% 2.05x
South Dakota Cluster 0.70% 2.04x
Home Printing 0.05% 1.98x
England Tourism 0.01% 1.90x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female