Dstillery Audiences

ANYTIME FITNESS

Audience Size: 2.5 Million Devices

Explore the Anytime Fitness Audience

Below you'll find more information about the Anytime Fitness audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Anytime Fitness audience.

Dstillery Crafted Audiences

INTERESTS

The Anytime Fitness audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anytime Fitness audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 1.77% 1.72x
Pontoon Boat Researchers 1.63% 1.51x
Minnesota Twins Fans 1.38% 1.50x
RV Shoppers 1.62% 1.48x
Dodge Vehicle Shoppers 1.76% 1.48x
Tractor Shoppers 1.53% 1.45x
Minnesota Vikings Fans 1.14% 1.43x
Texas Energy Providers 1.80% 1.43x
Rapid City Trip Planners 1.32% 1.42x
Budget Wireless Shoppers 1.42% 1.42x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Interest attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anytime Fitness audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anytime Fitness audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 1.05% 6.02x
Columbia 0.77% 5.91x
Express Outlets 0.32% 5.74x
Belk 1.22% 5.42x
Chicos 2.93% 5.27x
Gymboree 2.12% 5.18x
Carhartt 13.14% 4.88x
Hollister 1.25% 4.87x
Aeropostale 2.12% 4.87x
Dressbarn 2.66% 4.81x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Location attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anytime Fitness audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.71% 2.76x
Scientology 0.03% 2.75x
Wisconsin Universities 1.23% 2.74x
Nebraska Cluster 1.20% 2.45x
Minnesota Local News Cluster 2.22% 2.42x
ISPs & Local Services 0.01% 2.30x
Wisconsin Travel & Tourism Cluster 0.93% 2.24x
Consumer Rewards 0.07% 2.17x
Homeschooling 0.05% 2.13x
Wisconsin Local Research Cluster 1.06% 2.09x
Composition Percentage: The overlap percentage between the Anytime Fitness audience and the Content Affinity attribute.
Index: A comparison of the Anytime Fitness audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anytime Fitness audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female