Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 36 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is Utah Jazz Fans.
| Interest | Composition | Index |
| Utah Jazz Fans | 8.80% | 3.88x |
| New England Patriots Fans | 8.00% | 3.47x |
| Horror Movie Fans | 7.20% | 3.44x |
| MS Information Researchers | 8.00% | 3.42x |
| Phoenix Suns Fans | 8.00% | 3.41x |
| Seattle Seahawks Fans | 8.00% | 3.16x |
| Mens Business Clothes Shoppers | 4.00% | 3.14x |
| Portland Trail Blazers Fans | 7.20% | 3.07x |
| Memphis Grizzlies Fans | 7.20% | 3.03x |
| Beard Care Researchers | 4.80% | 3.02x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Madewell.
| Location | Composition | Index |
| Madewell | 13.08% | 74.95x |
| Zara | 7.44% | 65.38x |
| Lorna Jane | 1.49% | 63.64x |
| Ann Taylor | 8.57% | 62.19x |
| Free People | 10.01% | 60.35x |
| Armani | 6.19% | 59.30x |
| Club Monaco | 2.77% | 58.07x |
| Calvin Klein | 1.08% | 56.57x |
| Intermix | 1.27% | 56.28x |
| Michael Kors | 25.39% | 50.19x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).
| Content Affinity | Composition | Index |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 3.20% | 6.24x |
| Mexico Cluster | 2.26% | 5.87x |
| Luxury Sneakers | 2.40% | 5.49x |
| Lawns & Pest Control | 0.37% | 3.67x |
| Science Education & Resources | 0.51% | 3.62x |
| South Africa News Cluster | 0.34% | 3.55x |
| Texas News Cluster | 1.69% | 3.42x |
| Math Reference | 1.60% | 3.38x |
| Paleo & Keto Diet Enthusiasts | 0.50% | 3.33x |
| Broadway Information | 0.51% | 3.30x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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