Dstillery Audiences

APPLE

Audience Size: 301 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 301 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is Executive Travelers.

Interest Composition Index
Executive Travelers 1.52% 2.33x
Fast Fashion Shoppers 3.37% 2.32x
Food Bank Researchers 1.32% 2.14x
France Trip Planners 3.43% 2.09x
United Arab Emirates Trip Planners 2.51% 2.05x
Thrift Store Shoppers 2.18% 2.01x
Trendy Shoe Shoppers 1.39% 2.00x
Home Interior Design Enthusiasts 1.52% 2.00x
College Students 1.91% 1.99x
Opera Enthusiasts 4.55% 1.99x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Topshop.

Location Composition Index
Topshop 0.96% 35.39x
Madewell 13.06% 21.42x
Lorna Jane 2.85% 19.81x
Zara 6.50% 18.51x
Ann Taylor 7.28% 17.62x
Free People 10.27% 16.86x
Armani 5.97% 16.86x
Intermix 1.28% 16.32x
Michael Kors 23.47% 16.24x
Anthropologie 15.65% 15.60x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.26% 5.53x
Motorcycle Racing Researchers 0.28% 5.42x
Historical Information - Museums & Libraries 0.20% 5.16x
Florida College Athletics 0.20% 4.36x
RPG Games 0.26% 4.14x
Music Production 0.20% 3.99x
Lawns & Pest Control 0.37% 3.67x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.13% 3.54x
Online Games for Kids 0.13% 3.45x
Caribbean Vacation 0.20% 3.14x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male