Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 110.5 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is Work Visa Researchers.
| Interest | Composition | Index |
| Work Visa Researchers | 3.03% | 2.15x |
| Astrology Enthusiasts | 3.85% | 2.00x |
| College Aspirants | 4.55% | 1.97x |
| Hospital Executives | 4.20% | 1.95x |
| Chess Enthusiasts | 3.61% | 1.90x |
| Emoji Researchers | 4.20% | 1.88x |
| Classical Music Enthusiasts | 3.26% | 1.84x |
| Zoo Visitors | 4.78% | 1.81x |
| Colorado Skiers and Snowboarders | 4.20% | 1.80x |
| Chelsea Fans | 4.43% | 1.80x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Madewell.
| Location | Composition | Index |
| Madewell | 10.96% | 67.28x |
| Ann Taylor | 6.77% | 60.15x |
| Zara | 6.06% | 56.72x |
| Armani | 5.26% | 51.95x |
| Michael Kors | 21.12% | 50.34x |
| Free People | 7.95% | 47.60x |
| Calvin Klein | 0.76% | 43.92x |
| Club Monaco | 1.85% | 42.89x |
| Anthropologie | 12.14% | 41.76x |
| Hugo Boss | 6.87% | 40.19x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is China Cluster.
| Content Affinity | Composition | Index |
| China Cluster | 0.35% | 5.71x |
| Anime | 1.05% | 5.14x |
| New Parents | 0.35% | 4.02x |
| Motorcycle Racing Researchers | 0.23% | 3.98x |
| Los Angeles Tourism | 0.35% | 3.70x |
| Lawns & Pest Control | 0.37% | 3.67x |
| Data Analysis & Scripting | 0.82% | 3.41x |
| Paleo & Keto Diet Enthusiasts | 0.50% | 3.33x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.23% | 3.33x |
| Florida College Athletics | 0.23% | 3.16x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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