Dstillery Audiences

APPLE

Audience Size: 185.8 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 185.8 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.47% 3.51x
Modern Art Museum Researchers 1.62% 2.96x
New York City Events Researchers 2.06% 2.74x
Online Test Prep Resource Readers 4.56% 2.73x
Business Filing Researchers 2.79% 2.71x
San Diego Activities Researchers 1.47% 2.59x
Hospital Related Content Readers 4.12% 2.57x
Finance Continuing Education Researchers 1.91% 2.51x
Business Tax Filers 4.12% 2.51x
Fast Fashion Shoppers 3.53% 2.49x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Topshop.

Location Composition Index
Topshop 1.04% 31.71x
Madewell 13.98% 19.15x
Lorna Jane 2.78% 16.68x
Ann Taylor 8.20% 16.58x
Zara 6.58% 16.47x
Armani 6.37% 15.24x
Intermix 1.31% 15.05x
Free People 10.31% 15.03x
Anthropologie 16.80% 14.64x
Michael Kors 25.38% 14.57x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 0.37% 3.67x
Calendar & Holidays 0.23% 3.55x
Teaching Tools for Kids 0.74% 3.15x
Apple Blogs & Hacks 0.74% 3.14x
Motorsport Equipment 0.29% 2.96x
Colorado Cluster 1.62% 2.84x
Instagram Management 0.03% 2.82x
Canada Shopping - Kitchenware 0.02% 2.81x
US Military Cluster 0.29% 2.79x
Backpacking 0.29% 2.78x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female