Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 219.4 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is Retirement Planning Amid Covid-19.
| Interest | Composition | Index |
| Retirement Planning Amid Covid-19 | 1.32% | 4.87x |
| Real Estate Decision Makers | 6.19% | 3.84x |
| Western Canada Skiers and Snowboarders | 4.81% | 3.73x |
| Shared Work Space Researchers | 4.81% | 3.48x |
| Market Intelligence Researchers | 5.15% | 3.24x |
| True Crime Podcast Listeners | 0.22% | 3.18x |
| Aspen Trip Planners | 6.19% | 3.10x |
| Executive and C-Suite | 4.12% | 3.09x |
| Financial News Readers | 4.81% | 3.02x |
| Readers of Bengali Content | 4.47% | 3.00x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 4.39% | 57.84x |
| Madewell | 12.22% | 46.22x |
| Armani | 11.28% | 46.17x |
| Zara | 10.57% | 41.63x |
| Ann Taylor | 8.23% | 40.15x |
| Calvin Klein | 1.65% | 39.93x |
| Topshop | 1.00% | 39.75x |
| Intermix | 2.54% | 39.02x |
| Joe's Jeans | 0.59% | 36.71x |
| Free People | 10.46% | 36.59x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is South Africa News Cluster.
| Content Affinity | Composition | Index |
| South Africa News Cluster | 1.03% | 5.77x |
| NYC Tourist Attractions | 1.03% | 4.90x |
| Hudson Valley New York Media | 2.41% | 4.66x |
| Weight Lifting Enthusiasts | 1.03% | 4.47x |
| Furniture & Home Improvement | 0.69% | 3.69x |
| New England Universities | 0.69% | 3.68x |
| Minnesota Community Business Cluster | 1.03% | 3.58x |
| Pre-Built Home Researchers | 0.33% | 3.55x |
| Guitars & Instruments | 1.65% | 3.48x |
| Parenting & Children's Activities | 0.33% | 3.42x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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