Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 867.4 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.93% | 2.26x |
| Ballet Enthusiasts | 4.97% | 2.13x |
| Opera Enthusiasts | 4.33% | 2.07x |
| Real Estate Decision Makers | 4.76% | 2.04x |
| Online Grocery Shoppers | 4.49% | 1.87x |
| New York Trip Planners | 4.28% | 1.87x |
| Readers of Chinese Content | 3.43% | 1.81x |
| Venture Capitalists | 3.76% | 1.81x |
| Restaurant Menu Researchers | 3.62% | 1.80x |
| Santa Monica Trip Planners | 4.35% | 1.75x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.86% | 34.67x |
| Saint Laurent Paris | 5.59% | 32.12x |
| Joe's Jeans | 1.44% | 29.78x |
| Calvin Klein | 2.63% | 29.66x |
| Madewell | 14.01% | 29.29x |
| Zara | 14.15% | 28.04x |
| Armani | 13.54% | 27.94x |
| Ann Taylor | 12.41% | 26.43x |
| Intermix | 4.24% | 26.41x |
| Supreme | 0.58% | 26.15x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.04% | 5.64x |
| France Online Music & Quiz Content Cluster | 0.09% | 4.54x |
| Winnipeg Canada News | 0.05% | 4.27x |
| Institutional Investing | 0.23% | 4.13x |
| Alternative Movie Streaming | 0.12% | 3.81x |
| Greece Cluster | 0.05% | 3.76x |
| Malaya | 0.03% | 3.62x |
| New York City Education & News Cluster | 1.27% | 3.61x |
| New York City Real Estate Research Cluster | 1.46% | 3.61x |
| Franchising | 0.05% | 3.59x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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