Dstillery Audiences

APPLE

Audience Size: 66.5 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 66.5 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is Medical Advice Researchers.

Interest Composition Index
Medical Advice Researchers 1.65% 4.15x
Mac Users 0.88% 3.86x
Wireless Headphone Researchers 2.60% 3.83x
Heart Health Researchers 2.48% 3.49x
Heart Surgery Researchers 2.48% 3.44x
Investment Management Professionals 1.65% 3.25x
Professional Medical Journal Readers 1.04% 3.24x
Healthcare Provider Education Researchers 2.48% 3.13x
Online Education Resource Researchers 1.65% 3.12x
Netherlands Trip Planners 2.60% 3.07x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Madewell.

Location Composition Index
Madewell 12.12% 105.91x
Abercrombie & Fitch 8.16% 99.40x
Michael Kors 20.58% 97.99x
Intermix 1.94% 97.61x
Ann Taylor 5.93% 94.71x
Zara 7.57% 81.76x
Armani 6.33% 79.23x
Banana Republic 10.48% 76.18x
Tommy Bahama 8.58% 75.55x
J. Crew 13.13% 74.44x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is Dating & Relationships.

Content Affinity Composition Index
Dating & Relationships 2.07% 6.51x
Washington & Northern Virginia 1.24% 5.08x
Korea Cluster 0.20% 4.83x
Magic & Games 1.56% 4.54x
Latin American Spanish Language News 1.24% 4.04x
Music Production 0.13% 3.96x
Mexico Cluster 1.24% 3.77x
Lawns & Pest Control 0.37% 3.67x
Spain News - Madrid & Seville 0.83% 3.45x
Data, Analytics & Coding 0.13% 3.37x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female