Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 860.7 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 4.94% | 2.56x |
| New York City Events Researchers | 4.35% | 2.42x |
| Opera Enthusiasts | 4.04% | 2.30x |
| Los Angeles Mass Transit Commuters | 5.24% | 2.26x |
| SEO Specialists | 3.88% | 2.26x |
| Online Grocery Shoppers | 4.81% | 2.23x |
| United Arab Emirates Trip Planners | 3.77% | 2.19x |
| New York Trip Planners | 4.22% | 2.17x |
| Venture Capitalists | 3.78% | 2.17x |
| Real Estate Decision Makers | 4.17% | 2.15x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.03% | 35.32x |
| Saint Laurent Paris | 5.37% | 32.60x |
| Calvin Klein | 2.58% | 30.39x |
| Madewell | 13.74% | 29.92x |
| Joe's Jeans | 1.38% | 28.89x |
| Zara | 13.68% | 28.75x |
| Intermix | 4.37% | 26.68x |
| Armani | 13.75% | 26.57x |
| Ann Taylor | 12.71% | 26.56x |
| Supreme | 0.58% | 25.58x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.15% | 5.38x |
| Scotland Travel | 0.05% | 5.03x |
| Canada Shopping - Kitchenware | 0.03% | 3.82x |
| Mining & Natural Resources | 0.03% | 3.82x |
| NYC Tourist Attractions | 1.86% | 3.66x |
| Institutional Investing | 0.22% | 3.59x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 3.58x |
| Serbia & Albania Cluster | 0.08% | 3.56x |
| Credit Unions & Consumer Protection | 0.03% | 3.45x |
| New York City Education & News Cluster | 1.19% | 3.43x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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