Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 185.8 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.47% | 3.51x |
| Modern Art Museum Researchers | 1.62% | 2.96x |
| New York City Events Researchers | 2.06% | 2.74x |
| Online Test Prep Resource Readers | 4.56% | 2.73x |
| Business Filing Researchers | 2.79% | 2.71x |
| San Diego Activities Researchers | 1.47% | 2.59x |
| Hospital Related Content Readers | 4.12% | 2.57x |
| Finance Continuing Education Researchers | 1.91% | 2.51x |
| Business Tax Filers | 4.12% | 2.51x |
| Fast Fashion Shoppers | 3.53% | 2.49x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.04% | 31.71x |
| Madewell | 13.98% | 19.15x |
| Lorna Jane | 2.78% | 16.68x |
| Ann Taylor | 8.20% | 16.58x |
| Zara | 6.58% | 16.47x |
| Armani | 6.37% | 15.24x |
| Intermix | 1.31% | 15.05x |
| Free People | 10.31% | 15.03x |
| Anthropologie | 16.80% | 14.64x |
| Michael Kors | 25.38% | 14.57x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 0.37% | 3.67x |
| Calendar & Holidays | 0.23% | 3.55x |
| Teaching Tools for Kids | 0.74% | 3.15x |
| Apple Blogs & Hacks | 0.74% | 3.14x |
| Motorsport Equipment | 0.29% | 2.96x |
| Colorado Cluster | 1.62% | 2.84x |
| Instagram Management | 0.03% | 2.82x |
| Canada Shopping - Kitchenware | 0.02% | 2.81x |
| US Military Cluster | 0.29% | 2.79x |
| Backpacking | 0.29% | 2.78x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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