Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 677 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.87% | 3.31x |
| Online Grocery Shoppers | 5.08% | 3.10x |
| Ballet Enthusiasts | 4.51% | 3.10x |
| New York Trip Planners | 4.63% | 2.74x |
| Real Estate Decision Makers | 5.14% | 2.65x |
| Venture Capitalists | 3.15% | 2.58x |
| Luxury Womens Brands Shoppers | 3.39% | 2.55x |
| Home Interior Design Enthusiasts | 3.35% | 2.47x |
| Shared Work Space Researchers | 3.69% | 2.39x |
| Broadway Fans | 2.97% | 2.37x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Madewell.
| Location | Composition | Index |
| Madewell | 12.27% | 43.27x |
| Levi Strauss | 6.66% | 42.76x |
| J. Crew | 20.08% | 41.38x |
| Hugo Boss | 16.63% | 40.05x |
| Kate Spade | 10.02% | 39.55x |
| Calvin Klein | 4.80% | 37.90x |
| The North Face | 12.04% | 36.46x |
| Banana Republic | 23.83% | 36.09x |
| Everlane | 0.52% | 35.47x |
| Intermix | 4.19% | 34.34x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.51% | 5.97x |
| New York City Real Estate Research Cluster | 2.44% | 5.16x |
| Hudson Valley New York Media | 1.60% | 4.95x |
| New York City Education & News Cluster | 2.11% | 4.32x |
| NYC Tourist Attractions | 3.04% | 4.20x |
| Retail Industry News | 0.23% | 3.44x |
| European Museums, Restaurants & Events | 0.62% | 3.44x |
| Men's Dress Shirt Shopping | 0.30% | 3.41x |
| Philanthropy - Nonprofits | 0.15% | 3.03x |
| Startup Investment | 1.25% | 3.00x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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