Dstillery Audiences

APPLE

Audience Size: 36 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 36 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is Utah Jazz Fans.

Interest Composition Index
Utah Jazz Fans 8.80% 3.88x
New England Patriots Fans 8.00% 3.47x
Horror Movie Fans 7.20% 3.44x
MS Information Researchers 8.00% 3.42x
Phoenix Suns Fans 8.00% 3.41x
Seattle Seahawks Fans 8.00% 3.16x
Mens Business Clothes Shoppers 4.00% 3.14x
Portland Trail Blazers Fans 7.20% 3.07x
Memphis Grizzlies Fans 7.20% 3.03x
Beard Care Researchers 4.80% 3.02x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Madewell.

Location Composition Index
Madewell 13.08% 74.95x
Zara 7.44% 65.38x
Lorna Jane 1.49% 63.64x
Ann Taylor 8.57% 62.19x
Free People 10.01% 60.35x
Armani 6.19% 59.30x
Club Monaco 2.77% 58.07x
Calvin Klein 1.08% 56.57x
Intermix 1.27% 56.28x
Michael Kors 25.39% 50.19x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).

Content Affinity Composition Index
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.20% 6.24x
Mexico Cluster 2.26% 5.87x
Luxury Sneakers 2.40% 5.49x
Lawns & Pest Control 0.37% 3.67x
Science Education & Resources 0.51% 3.62x
South Africa News Cluster 0.34% 3.55x
Texas News Cluster 1.69% 3.42x
Math Reference 1.60% 3.38x
Paleo & Keto Diet Enthusiasts 0.50% 3.33x
Broadway Information 0.51% 3.30x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male