Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 79.1 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.18% | 3.61x |
| Cholesterol Researchers | 0.77% | 2.91x |
| Modern Art Museum Researchers | 2.31% | 2.63x |
| St Patricks Day Celebrators | 0.92% | 2.36x |
| Entertainment Industry Decision Makers | 1.66% | 2.28x |
| New York Trip Planners | 2.22% | 2.25x |
| Boston Trip Planners | 2.13% | 2.19x |
| TV Advertising Professionals | 1.29% | 2.05x |
| Lawyers | 1.57% | 2.03x |
| Tokyo Trip Planners | 1.85% | 1.99x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Curious about what else the Apple audience is interested in?
Sign Up
APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.68% | 90.94x |
| Madewell | 11.34% | 83.64x |
| Ann Taylor | 6.63% | 69.80x |
| Intermix | 1.61% | 68.54x |
| Michael Kors | 20.64% | 67.38x |
| Armani | 5.66% | 61.47x |
| Free People | 7.16% | 58.77x |
| Zara | 5.76% | 58.21x |
| Abercrombie & Fitch | 3.99% | 57.81x |
| Banana Republic | 20.13% | 52.45x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Want to find more of the Apple audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Vancouver British Columbia Locals Cluster.
| Content Affinity | Composition | Index |
| Vancouver British Columbia Locals Cluster | 0.37% | 3.74x |
| Lawns & Pest Control | 0.37% | 3.67x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.28% | 3.52x |
| Children's Learning Tools | 0.28% | 3.46x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.18% | 3.43x |
| Caribbean Cluster | 0.37% | 3.33x |
| Legal Information Research Cluster | 0.18% | 3.29x |
| Motorsport Equipment | 0.23% | 3.23x |
| Central California Cluster | 0.22% | 3.20x |
| Healthcare - Dermatology & Aging | 0.46% | 3.14x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Want to see more of the Content Affinities the Apple audience visits?
Sign Up
DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Apple audience?
Sign Up