Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 66.5 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is Medical Advice Researchers.
| Interest | Composition | Index |
| Medical Advice Researchers | 1.65% | 4.15x |
| Mac Users | 0.88% | 3.86x |
| Wireless Headphone Researchers | 2.60% | 3.83x |
| Heart Health Researchers | 2.48% | 3.49x |
| Heart Surgery Researchers | 2.48% | 3.44x |
| Investment Management Professionals | 1.65% | 3.25x |
| Professional Medical Journal Readers | 1.04% | 3.24x |
| Healthcare Provider Education Researchers | 2.48% | 3.13x |
| Online Education Resource Researchers | 1.65% | 3.12x |
| Netherlands Trip Planners | 2.60% | 3.07x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Madewell.
| Location | Composition | Index |
| Madewell | 12.12% | 105.91x |
| Abercrombie & Fitch | 8.16% | 99.40x |
| Michael Kors | 20.58% | 97.99x |
| Intermix | 1.94% | 97.61x |
| Ann Taylor | 5.93% | 94.71x |
| Zara | 7.57% | 81.76x |
| Armani | 6.33% | 79.23x |
| Banana Republic | 10.48% | 76.18x |
| Tommy Bahama | 8.58% | 75.55x |
| J. Crew | 13.13% | 74.44x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Dating & Relationships.
| Content Affinity | Composition | Index |
| Dating & Relationships | 2.07% | 6.51x |
| Washington & Northern Virginia | 1.24% | 5.08x |
| Korea Cluster | 0.20% | 4.83x |
| Magic & Games | 1.56% | 4.54x |
| Latin American Spanish Language News | 1.24% | 4.04x |
| Music Production | 0.13% | 3.96x |
| Mexico Cluster | 1.24% | 3.77x |
| Lawns & Pest Control | 0.37% | 3.67x |
| Spain News - Madrid & Seville | 0.83% | 3.45x |
| Data, Analytics & Coding | 0.13% | 3.37x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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