Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 302.7 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 2.82% | 2.09x |
| Los Angeles Mass Transit Commuters | 2.74% | 2.00x |
| Broadway Fans | 1.88% | 1.91x |
| Online Grocery Shoppers | 4.88% | 1.87x |
| Luxury Womens Brands Shoppers | 2.41% | 1.85x |
| Executive Travelers | 1.90% | 1.84x |
| Los Angeles Trip Planners | 2.73% | 1.84x |
| Trendy Denim Shoppers | 2.17% | 1.83x |
| Santa Monica Trip Planners | 2.84% | 1.81x |
| Major Airline Customers | 2.43% | 1.80x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Madewell.
| Location | Composition | Index |
| Madewell | 7.99% | 84.41x |
| Hugo Boss | 7.44% | 81.83x |
| Levi Strauss | 5.10% | 70.89x |
| Michael Kors | 9.33% | 66.57x |
| Abercrombie & Fitch | 8.66% | 64.32x |
| Ann Taylor | 7.03% | 62.84x |
| Eddie Bauer | 5.84% | 61.91x |
| Calvin Klein | 4.10% | 58.30x |
| Uniqlo | 4.40% | 56.19x |
| Lululemon | 17.26% | 55.48x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.43% | 3.28x |
| Institutional Investing | 0.17% | 3.19x |
| NYC Tourist Attractions | 1.88% | 3.09x |
| New York City Real Estate Research Cluster | 0.94% | 2.93x |
| Art News & Products | 0.26% | 2.93x |
| Hudson Valley New York Media | 0.73% | 2.89x |
| Central & South American News | 0.22% | 2.74x |
| Rhode Island Cluster | 0.37% | 2.54x |
| Pac 12 Sports | 0.29% | 2.48x |
| European Museums, Restaurants & Events | 0.37% | 2.44x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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