Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 559.3 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.48% | 4.09x |
| New York City Events Researchers | 4.44% | 3.80x |
| Ballet Enthusiasts | 4.77% | 3.76x |
| True Crime Podcast Listeners | 0.22% | 3.18x |
| Shared Work Space Researchers | 4.77% | 3.10x |
| New York Trip Planners | 4.28% | 2.98x |
| Online Grocery Shoppers | 3.95% | 2.71x |
| Architecture Enthusiasts | 3.62% | 2.68x |
| Opera Enthusiasts | 4.77% | 2.63x |
| Restaurant Menu Researchers | 3.62% | 2.62x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 5.27% | 41.89x |
| Topshop | 1.88% | 36.48x |
| Madewell | 12.74% | 34.82x |
| Armani | 13.00% | 34.80x |
| Joe's Jeans | 1.03% | 34.65x |
| Calvin Klein | 2.31% | 34.54x |
| Intermix | 3.57% | 33.84x |
| Zara | 12.83% | 33.06x |
| Ann Taylor | 10.51% | 31.79x |
| Everlane | 0.49% | 30.11x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.32% | 7.81x |
| NYC Tourist Attractions | 1.64% | 6.94x |
| New York City Real Estate Research Cluster | 1.97% | 6.72x |
| Hudson Valley New York Media | 2.30% | 5.67x |
| Disease Cluster | 0.49% | 5.34x |
| Custom Gifts | 0.49% | 4.80x |
| Tahoe & Reno Tourism | 0.82% | 4.48x |
| Natural Diet & Supplement Researchers | 0.33% | 3.99x |
| New England & Ivy League Sports | 0.33% | 3.95x |
| Painting & Renovation | 0.33% | 3.71x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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