Dstillery Audiences

APPLE

Audience Size: 567.5 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 567.5 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.29% 2.43x
Ballet Enthusiasts 3.20% 2.39x
New York Trip Planners 3.06% 2.24x
Venture Capitalists 2.68% 2.06x
Real Estate Decision Makers 5.52% 2.03x
Online Grocery Shoppers 5.44% 2.02x
Broadway Fans 2.24% 2.01x
SEO Specialists 2.71% 2.00x
United Arab Emirates Trip Planners 2.47% 1.97x
Investment Banking Professionals 2.52% 1.97x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Hugo Boss.

Location Composition Index
Hugo Boss 16.29% 58.71x
Madewell 11.92% 58.48x
Kate Spade 10.21% 46.42x
J. Crew 22.56% 45.68x
Levi Strauss 5.80% 43.61x
Michael Kors 9.96% 39.02x
Everlane 0.42% 38.64x
The North Face 12.03% 37.93x
Eddie Bauer 6.50% 37.28x
Calvin Klein 4.11% 36.02x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 1.30% 5.25x
Meeting Planning & Hotels 0.12% 3.39x
New York City Real Estate Research Cluster 1.27% 3.34x
Hudson Valley New York Media 0.92% 3.34x
NYC Tourist Attractions 2.07% 3.30x
Real Estate Cluster 0.21% 3.15x
New York City Education & News Cluster 1.40% 3.10x
Institutional Investing 0.20% 2.97x
Art News & Products 0.24% 2.71x
Philanthropy - Nonprofits 0.11% 2.60x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male