Dstillery Audiences

APPLE

Audience Size: 302.7 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 302.7 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 2.82% 2.09x
Los Angeles Mass Transit Commuters 2.74% 2.00x
Broadway Fans 1.88% 1.91x
Online Grocery Shoppers 4.88% 1.87x
Luxury Womens Brands Shoppers 2.41% 1.85x
Executive Travelers 1.90% 1.84x
Los Angeles Trip Planners 2.73% 1.84x
Trendy Denim Shoppers 2.17% 1.83x
Santa Monica Trip Planners 2.84% 1.81x
Major Airline Customers 2.43% 1.80x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Madewell.

Location Composition Index
Madewell 7.99% 84.41x
Hugo Boss 7.44% 81.83x
Levi Strauss 5.10% 70.89x
Michael Kors 9.33% 66.57x
Abercrombie & Fitch 8.66% 64.32x
Ann Taylor 7.03% 62.84x
Eddie Bauer 5.84% 61.91x
Calvin Klein 4.10% 58.30x
Uniqlo 4.40% 56.19x
Lululemon 17.26% 55.48x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.43% 3.28x
Institutional Investing 0.17% 3.19x
NYC Tourist Attractions 1.88% 3.09x
New York City Real Estate Research Cluster 0.94% 2.93x
Art News & Products 0.26% 2.93x
Hudson Valley New York Media 0.73% 2.89x
Central & South American News 0.22% 2.74x
Rhode Island Cluster 0.37% 2.54x
Pac 12 Sports 0.29% 2.48x
European Museums, Restaurants & Events 0.37% 2.44x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male