Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 814.8 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 4.59% | 1.88x |
| New York City Events Researchers | 4.32% | 1.83x |
| Online Grocery Shoppers | 4.55% | 1.80x |
| New York Trip Planners | 4.46% | 1.76x |
| Opera Enthusiasts | 3.80% | 1.75x |
| Readers of Chinese Content | 2.78% | 1.70x |
| Luxury Department Store Shoppers | 3.62% | 1.67x |
| Italian Mens National Soccer Team Fans | 2.90% | 1.66x |
| Real Estate Decision Makers | 4.00% | 1.65x |
| Luxury Womens Brands Shoppers | 3.33% | 1.62x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Curious about what else the Apple audience is interested in?
Sign Up
APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 2.99% | 34.80x |
| Topshop | 2.90% | 34.67x |
| Saint Laurent Paris | 4.98% | 31.99x |
| Madewell | 13.69% | 31.78x |
| Zara | 13.40% | 30.87x |
| Ann Taylor | 12.51% | 28.56x |
| Intermix | 4.46% | 27.79x |
| Everlane | 0.60% | 27.43x |
| Armani | 14.29% | 26.31x |
| Michael Kors | 22.65% | 26.22x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Want to find more of the Apple audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.04% | 4.71x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.06% | 4.50x |
| Vietnam Cluster | 0.09% | 3.27x |
| Office Furniture Design | 0.09% | 3.26x |
| Home Office Products | 0.05% | 3.17x |
| Italy Cluster | 0.04% | 3.13x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.11x |
| NYC Tourist Attractions | 1.89% | 2.89x |
| Philanthropy - Nonprofits | 0.12% | 2.81x |
| Drawing & Animation | 0.02% | 2.80x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Want to see more of the Content Affinities the Apple audience visits?
Sign Up
DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Apple audience?
Sign Up