Dstillery Audiences

APPLE

Audience Size: 860.7 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 860.7 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 4.94% 2.56x
New York City Events Researchers 4.35% 2.42x
Opera Enthusiasts 4.04% 2.30x
Los Angeles Mass Transit Commuters 5.24% 2.26x
SEO Specialists 3.88% 2.26x
Online Grocery Shoppers 4.81% 2.23x
United Arab Emirates Trip Planners 3.77% 2.19x
New York Trip Planners 4.22% 2.17x
Venture Capitalists 3.78% 2.17x
Real Estate Decision Makers 4.17% 2.15x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Topshop.

Location Composition Index
Topshop 3.03% 35.32x
Saint Laurent Paris 5.37% 32.60x
Calvin Klein 2.58% 30.39x
Madewell 13.74% 29.92x
Joe's Jeans 1.38% 28.89x
Zara 13.68% 28.75x
Intermix 4.37% 26.68x
Armani 13.75% 26.57x
Ann Taylor 12.71% 26.56x
Supreme 0.58% 25.58x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.15% 5.38x
Scotland Travel 0.05% 5.03x
Canada Shopping - Kitchenware 0.03% 3.82x
Mining & Natural Resources 0.03% 3.82x
NYC Tourist Attractions 1.86% 3.66x
Institutional Investing 0.22% 3.59x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 3.58x
Serbia & Albania Cluster 0.08% 3.56x
Credit Unions & Consumer Protection 0.03% 3.45x
New York City Education & News Cluster 1.19% 3.43x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male