Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 62.7 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is Shared Work Space Researchers.
| Interest | Composition | Index |
| Shared Work Space Researchers | 5.27% | 2.73x |
| Trendy Denim Shoppers | 4.08% | 2.46x |
| Venture Capitalists | 3.57% | 2.43x |
| New York Trip Planners | 3.57% | 2.38x |
| Luxury Boutique Hotel Researchers | 4.25% | 2.29x |
| Major Airline Customers | 3.74% | 2.26x |
| Caribbean Destination Reopening Researchers | 2.21% | 2.25x |
| Ballet Enthusiasts | 2.89% | 2.21x |
| Certified Events Professionals | 5.10% | 2.16x |
| Preppy Clothing Shoppers | 3.74% | 2.14x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Madewell.
| Location | Composition | Index |
| Madewell | 12.51% | 72.89x |
| Armani | 6.66% | 66.01x |
| Calvin Klein | 1.10% | 63.56x |
| Zara | 7.02% | 61.95x |
| Lorna Jane | 1.50% | 60.17x |
| Ann Taylor | 7.85% | 59.62x |
| Club Monaco | 2.64% | 56.59x |
| Free People | 9.89% | 55.88x |
| Saint Laurent Paris | 1.26% | 54.77x |
| Intermix | 1.31% | 49.56x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Lawns & Pest Control.
| Content Affinity | Composition | Index |
| Lawns & Pest Control | 0.37% | 3.67x |
| Vermont Cluster | 0.42% | 3.65x |
| Science Education & Resources | 0.51% | 3.62x |
| South Africa News Cluster | 0.34% | 3.55x |
| Teen Hair | 0.36% | 3.35x |
| Paleo & Keto Diet Enthusiasts | 0.50% | 3.33x |
| Broadway Information | 0.51% | 3.30x |
| New Hampshire News | 0.85% | 2.93x |
| Children's Learning Tools | 0.38% | 2.87x |
| Instagram Management | 0.03% | 2.82x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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