Dstillery Audiences

APPLE

Audience Size: 677 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 677 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.87% 3.31x
Online Grocery Shoppers 5.08% 3.10x
Ballet Enthusiasts 4.51% 3.10x
New York Trip Planners 4.63% 2.74x
Real Estate Decision Makers 5.14% 2.65x
Venture Capitalists 3.15% 2.58x
Luxury Womens Brands Shoppers 3.39% 2.55x
Home Interior Design Enthusiasts 3.35% 2.47x
Shared Work Space Researchers 3.69% 2.39x
Broadway Fans 2.97% 2.37x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Madewell.

Location Composition Index
Madewell 12.27% 43.27x
Levi Strauss 6.66% 42.76x
J. Crew 20.08% 41.38x
Hugo Boss 16.63% 40.05x
Kate Spade 10.02% 39.55x
Calvin Klein 4.80% 37.90x
The North Face 12.04% 36.46x
Banana Republic 23.83% 36.09x
Everlane 0.52% 35.47x
Intermix 4.19% 34.34x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.51% 5.97x
New York City Real Estate Research Cluster 2.44% 5.16x
Hudson Valley New York Media 1.60% 4.95x
New York City Education & News Cluster 2.11% 4.32x
NYC Tourist Attractions 3.04% 4.20x
Retail Industry News 0.23% 3.44x
European Museums, Restaurants & Events 0.62% 3.44x
Men's Dress Shirt Shopping 0.30% 3.41x
Philanthropy - Nonprofits 0.15% 3.03x
Startup Investment 1.25% 3.00x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male