Dstillery Audiences

APPLE

Audience Size: 754.3 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 754.3 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.01% 3.92x
New York City Events Researchers 4.29% 2.08x
Ballet Enthusiasts 4.23% 2.08x
Real Estate Decision Makers 4.10% 2.02x
Online Grocery Shoppers 4.52% 1.92x
Venture Capitalists 3.06% 1.86x
New York Trip Planners 4.42% 1.85x
Opera Enthusiasts 2.99% 1.79x
Investment Banking Professionals 3.22% 1.77x
Luxury Womens Brands Shoppers 2.72% 1.75x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Topshop.

Location Composition Index
Topshop 2.16% 36.40x
Calvin Klein 3.51% 36.38x
Madewell 14.56% 35.41x
Zara 13.06% 31.64x
Everlane 0.60% 31.63x
Saint Laurent Paris 4.31% 30.70x
Banana Republic 31.46% 29.65x
Ann Taylor 11.24% 29.06x
Michael Kors 18.87% 29.01x
Intermix 4.32% 28.65x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 13.96x
Canadian Construction & Renovation Research Cluster 0.03% 8.09x
Decoration & Fabric 0.02% 6.81x
Custom T-Shirts 0.01% 5.65x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 5.13x
England Tourism 0.01% 4.41x
ISPs & Local Services 0.01% 4.03x
Saskatchewan Media & Retail Cluster 0.01% 3.73x
Flags & Trump 0.02% 3.42x
Arabic News 0.20% 3.32x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male