Dstillery Audiences

APPLE

Audience Size: 758 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 758 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.47% 2.94x
Ballet Enthusiasts 5.45% 2.70x
Online Grocery Shoppers 5.38% 2.49x
Real Estate Decision Makers 4.23% 2.43x
Venture Capitalists 3.92% 2.40x
Opera Enthusiasts 3.58% 2.28x
New York Trip Planners 4.37% 2.25x
Shared Work Space Researchers 3.49% 2.20x
E-cycling Enthusiasts 4.66% 2.18x
Italian Mens National Soccer Team Fans 3.85% 2.14x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 5.66% 35.38x
Topshop 2.44% 34.48x
Calvin Klein 2.53% 30.77x
Madewell 12.99% 30.65x
Armani 13.65% 30.27x
Intermix 4.01% 29.53x
Zara 13.50% 29.48x
Joe's Jeans 1.21% 29.47x
Ann Taylor 11.57% 28.45x
Everlane 0.59% 26.86x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.29% 5.48x
Retail Industry News 0.19% 4.20x
French Canadian Cluster 0.12% 3.93x
Electronic Document Assembly 0.05% 3.84x
New York City Real Estate Research Cluster 1.53% 3.63x
NYC Tourist Attractions 1.72% 3.52x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.10% 3.48x
New York City Education & News Cluster 1.17% 3.46x
Marketing Professionals 0.43% 3.44x
Senior Care 0.10% 3.43x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male