Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 754.3 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.01% | 3.92x |
| New York City Events Researchers | 4.29% | 2.08x |
| Ballet Enthusiasts | 4.23% | 2.08x |
| Real Estate Decision Makers | 4.10% | 2.02x |
| Online Grocery Shoppers | 4.52% | 1.92x |
| Venture Capitalists | 3.06% | 1.86x |
| New York Trip Planners | 4.42% | 1.85x |
| Opera Enthusiasts | 2.99% | 1.79x |
| Investment Banking Professionals | 3.22% | 1.77x |
| Luxury Womens Brands Shoppers | 2.72% | 1.75x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.16% | 36.40x |
| Calvin Klein | 3.51% | 36.38x |
| Madewell | 14.56% | 35.41x |
| Zara | 13.06% | 31.64x |
| Everlane | 0.60% | 31.63x |
| Saint Laurent Paris | 4.31% | 30.70x |
| Banana Republic | 31.46% | 29.65x |
| Ann Taylor | 11.24% | 29.06x |
| Michael Kors | 18.87% | 29.01x |
| Intermix | 4.32% | 28.65x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.01% | 13.96x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 8.09x |
| Decoration & Fabric | 0.02% | 6.81x |
| Custom T-Shirts | 0.01% | 5.65x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 5.13x |
| England Tourism | 0.01% | 4.41x |
| ISPs & Local Services | 0.01% | 4.03x |
| Saskatchewan Media & Retail Cluster | 0.01% | 3.73x |
| Flags & Trump | 0.02% | 3.42x |
| Arabic News | 0.20% | 3.32x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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