Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 567.5 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.29% | 2.43x |
| Ballet Enthusiasts | 3.20% | 2.39x |
| New York Trip Planners | 3.06% | 2.24x |
| Venture Capitalists | 2.68% | 2.06x |
| Real Estate Decision Makers | 5.52% | 2.03x |
| Online Grocery Shoppers | 5.44% | 2.02x |
| Broadway Fans | 2.24% | 2.01x |
| SEO Specialists | 2.71% | 2.00x |
| United Arab Emirates Trip Planners | 2.47% | 1.97x |
| Investment Banking Professionals | 2.52% | 1.97x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 16.29% | 58.71x |
| Madewell | 11.92% | 58.48x |
| Kate Spade | 10.21% | 46.42x |
| J. Crew | 22.56% | 45.68x |
| Levi Strauss | 5.80% | 43.61x |
| Michael Kors | 9.96% | 39.02x |
| Everlane | 0.42% | 38.64x |
| The North Face | 12.03% | 37.93x |
| Eddie Bauer | 6.50% | 37.28x |
| Calvin Klein | 4.11% | 36.02x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 1.30% | 5.25x |
| Meeting Planning & Hotels | 0.12% | 3.39x |
| New York City Real Estate Research Cluster | 1.27% | 3.34x |
| Hudson Valley New York Media | 0.92% | 3.34x |
| NYC Tourist Attractions | 2.07% | 3.30x |
| Real Estate Cluster | 0.21% | 3.15x |
| New York City Education & News Cluster | 1.40% | 3.10x |
| Institutional Investing | 0.20% | 2.97x |
| Art News & Products | 0.24% | 2.71x |
| Philanthropy - Nonprofits | 0.11% | 2.60x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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