Dstillery Audiences

APPLE

Audience Size: 814.8 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 814.8 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 4.59% 1.88x
New York City Events Researchers 4.32% 1.83x
Online Grocery Shoppers 4.55% 1.80x
New York Trip Planners 4.46% 1.76x
Opera Enthusiasts 3.80% 1.75x
Readers of Chinese Content 2.78% 1.70x
Luxury Department Store Shoppers 3.62% 1.67x
Italian Mens National Soccer Team Fans 2.90% 1.66x
Real Estate Decision Makers 4.00% 1.65x
Luxury Womens Brands Shoppers 3.33% 1.62x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Calvin Klein.

Location Composition Index
Calvin Klein 2.99% 34.80x
Topshop 2.90% 34.67x
Saint Laurent Paris 4.98% 31.99x
Madewell 13.69% 31.78x
Zara 13.40% 30.87x
Ann Taylor 12.51% 28.56x
Intermix 4.46% 27.79x
Everlane 0.60% 27.43x
Armani 14.29% 26.31x
Michael Kors 22.65% 26.22x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.04% 4.71x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.06% 4.50x
Vietnam Cluster 0.09% 3.27x
Office Furniture Design 0.09% 3.26x
Home Office Products 0.05% 3.17x
Italy Cluster 0.04% 3.13x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.11x
NYC Tourist Attractions 1.89% 2.89x
Philanthropy - Nonprofits 0.12% 2.81x
Drawing & Animation 0.02% 2.80x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male