Dstillery Audiences

APPLE

Audience Size: 79.1 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 79.1 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.18% 3.61x
Cholesterol Researchers 0.77% 2.91x
Modern Art Museum Researchers 2.31% 2.63x
St Patricks Day Celebrators 0.92% 2.36x
Entertainment Industry Decision Makers 1.66% 2.28x
New York Trip Planners 2.22% 2.25x
Boston Trip Planners 2.13% 2.19x
TV Advertising Professionals 1.29% 2.05x
Lawyers 1.57% 2.03x
Tokyo Trip Planners 1.85% 1.99x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Topshop.

Location Composition Index
Topshop 0.68% 90.94x
Madewell 11.34% 83.64x
Ann Taylor 6.63% 69.80x
Intermix 1.61% 68.54x
Michael Kors 20.64% 67.38x
Armani 5.66% 61.47x
Free People 7.16% 58.77x
Zara 5.76% 58.21x
Abercrombie & Fitch 3.99% 57.81x
Banana Republic 20.13% 52.45x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is Vancouver British Columbia Locals Cluster.

Content Affinity Composition Index
Vancouver British Columbia Locals Cluster 0.37% 3.74x
Lawns & Pest Control 0.37% 3.67x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.28% 3.52x
Children's Learning Tools 0.28% 3.46x
Assorted Topics (Viral Media, Paid Traffic) 0.18% 3.43x
Caribbean Cluster 0.37% 3.33x
Legal Information Research Cluster 0.18% 3.29x
Motorsport Equipment 0.23% 3.23x
Central California Cluster 0.22% 3.20x
Healthcare - Dermatology & Aging 0.46% 3.14x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female