Dstillery Audiences

APPLE

Audience Size: 666.2 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 666.2 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.01% 3.92x
Ballet Enthusiasts 5.82% 2.43x
New York City Events Researchers 5.48% 2.33x
Online Grocery Shoppers 5.01% 2.09x
Real Estate Decision Makers 4.95% 2.06x
New York Trip Planners 5.41% 2.06x
Venture Capitalists 3.55% 1.91x
New York Mets Fans 3.67% 1.90x
Investment Banking Professionals 3.83% 1.90x
Broadway Fans 3.92% 1.87x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Madewell.

Location Composition Index
Madewell 13.34% 33.53x
Calvin Klein 4.12% 31.46x
Levi Strauss 6.54% 30.48x
Hugo Boss 17.30% 29.62x
Topshop 1.42% 29.50x
Kate Spade 10.61% 29.23x
J. Crew 20.59% 29.07x
Intermix 4.37% 28.26x
The North Face 11.04% 27.36x
Everlane 0.53% 26.84x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 14.64x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 8.68x
Canadian Construction & Renovation Research Cluster 0.03% 8.09x
Fashion & Cosmetics 0.02% 7.27x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.15x
Decoration & Fabric 0.02% 6.81x
Custom T-Shirts 0.01% 5.65x
Environmental Conservation 0.03% 4.66x
England Tourism 0.01% 4.41x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 4.30x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male