Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 56.8 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.21% | 3.81x |
| True Crime Podcast Listeners | 0.22% | 3.18x |
| Commercial Architects and Designers | 5.59% | 3.00x |
| School Closings Updates Readers | 2.79% | 2.97x |
| Real Estate Decision Makers | 5.40% | 2.90x |
| Trendy Denim Shoppers | 4.47% | 2.78x |
| Ballet Enthusiasts | 4.28% | 2.76x |
| Western Canada Skiers and Snowboarders | 3.35% | 2.72x |
| Fathers Day Celebrators | 3.72% | 2.70x |
| Luxury Retail Researchers | 4.10% | 2.66x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Madewell.
| Location | Composition | Index |
| Madewell | 11.53% | 87.87x |
| Armani | 5.36% | 74.83x |
| Zara | 6.28% | 70.62x |
| Calvin Klein | 0.88% | 70.51x |
| Club Monaco | 2.24% | 67.74x |
| Free People | 9.51% | 64.20x |
| Saint Laurent Paris | 1.05% | 64.03x |
| Ann Taylor | 6.21% | 62.19x |
| Intermix | 1.32% | 58.03x |
| Michael Kors | 18.82% | 53.14x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 1.12% | 5.47x |
| NYC Tourist Attractions | 0.74% | 4.85x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.56% | 4.81x |
| New Hampshire News | 1.68% | 4.24x |
| Sports Apparel | 0.56% | 3.91x |
| Legal Information Research Cluster | 0.93% | 3.82x |
| Travel, Food, Fashion & Fitness | 0.56% | 3.77x |
| Personal Investment & Advisor Researchers | 0.74% | 3.71x |
| New York City Real Estate Research Cluster | 1.30% | 3.70x |
| New York City Education & News Cluster | 0.37% | 3.67x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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