Explore the Apple Audience
Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 758 thousand unique devices whose actions qualify for the Apple audience.
INTERESTS
The Apple audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apple audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.47% | 2.94x |
| Ballet Enthusiasts | 5.45% | 2.70x |
| Online Grocery Shoppers | 5.38% | 2.49x |
| Real Estate Decision Makers | 4.23% | 2.43x |
| Venture Capitalists | 3.92% | 2.40x |
| Opera Enthusiasts | 3.58% | 2.28x |
| New York Trip Planners | 4.37% | 2.25x |
| Shared Work Space Researchers | 3.49% | 2.20x |
| E-cycling Enthusiasts | 4.66% | 2.18x |
| Italian Mens National Soccer Team Fans | 3.85% | 2.14x |
Composition Percentage:
The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
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APPAREL RETAILERS
The Apple audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apple audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 5.66% | 35.38x |
| Topshop | 2.44% | 34.48x |
| Calvin Klein | 2.53% | 30.77x |
| Madewell | 12.99% | 30.65x |
| Armani | 13.65% | 30.27x |
| Intermix | 4.01% | 29.53x |
| Zara | 13.50% | 29.48x |
| Joe's Jeans | 1.21% | 29.47x |
| Ann Taylor | 11.57% | 28.45x |
| Everlane | 0.59% | 26.86x |
Composition Percentage:
The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apple audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.29% | 5.48x |
| Retail Industry News | 0.19% | 4.20x |
| French Canadian Cluster | 0.12% | 3.93x |
| Electronic Document Assembly | 0.05% | 3.84x |
| New York City Real Estate Research Cluster | 1.53% | 3.63x |
| NYC Tourist Attractions | 1.72% | 3.52x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.10% | 3.48x |
| New York City Education & News Cluster | 1.17% | 3.46x |
| Marketing Professionals | 0.43% | 3.44x |
| Senior Care | 0.10% | 3.43x |
Composition Percentage:
The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
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DEMOGRAPHICS
The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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