Dstillery Audiences

APPLE

Audience Size: 559.3 Thousand Devices

Explore the Apple Audience

Below you'll find more information about the Apple audience, broken down in different categories based on their digital and physical behaviors. These are 559.3 thousand unique devices whose actions qualify for the Apple audience.

Dstillery Crafted Audiences

INTERESTS

The Apple audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Apple audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.48% 4.09x
New York City Events Researchers 4.44% 3.80x
Ballet Enthusiasts 4.77% 3.76x
True Crime Podcast Listeners 0.22% 3.18x
Shared Work Space Researchers 4.77% 3.10x
New York Trip Planners 4.28% 2.98x
Online Grocery Shoppers 3.95% 2.71x
Architecture Enthusiasts 3.62% 2.68x
Opera Enthusiasts 4.77% 2.63x
Restaurant Menu Researchers 3.62% 2.62x
Composition Percentage: The overlap percentage between the Apple audience and the Interest attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Apple audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Apple audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 5.27% 41.89x
Topshop 1.88% 36.48x
Madewell 12.74% 34.82x
Armani 13.00% 34.80x
Joe's Jeans 1.03% 34.65x
Calvin Klein 2.31% 34.54x
Intermix 3.57% 33.84x
Zara 12.83% 33.06x
Ann Taylor 10.51% 31.79x
Everlane 0.49% 30.11x
Composition Percentage: The overlap percentage between the Apple audience and the Location attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Apple audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.32% 7.81x
NYC Tourist Attractions 1.64% 6.94x
New York City Real Estate Research Cluster 1.97% 6.72x
Hudson Valley New York Media 2.30% 5.67x
Disease Cluster 0.49% 5.34x
Custom Gifts 0.49% 4.80x
Tahoe & Reno Tourism 0.82% 4.48x
Natural Diet & Supplement Researchers 0.33% 3.99x
New England & Ivy League Sports 0.33% 3.95x
Painting & Renovation 0.33% 3.71x
Composition Percentage: The overlap percentage between the Apple audience and the Content Affinity attribute.
Index: A comparison of the Apple audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Apple audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male