Explore the Applebee's Audience
Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 226.9 thousand unique devices whose actions qualify for the Applebee's audience.
INTERESTS
The Applebee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Applebee's audience is Holiday Season Department Store Deal Shoppers.
| Interest | Composition | Index |
| Holiday Season Department Store Deal Shoppers | 1.40% | 1.72x |
| Country Music Festivals Enthusiasts | 5.41% | 1.71x |
| Michigan County and Local Fair Visitors | 5.58% | 1.71x |
| Washington County and Local Fair Visitors | 4.42% | 1.66x |
| AT&T Wireless Customers | 0.10% | 1.60x |
| Farmers | 3.66% | 1.57x |
| Identity Theft Protection Researchers | 2.27% | 1.57x |
| Minnesota County and Local Fair Visitors | 4.83% | 1.55x |
| Shapewear & Leggings Shoppers | 3.49% | 1.53x |
| Mother's Day Celebrators | 2.21% | 1.52x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
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APPAREL RETAILERS
The Applebee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Applebee's audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 9.77x |
| Uniqlo | 0.28% | 6.06x |
| Maurices | 7.52% | 5.51x |
| Johnston and Murphy | 0.01% | 5.50x |
| Buckle | 3.89% | 5.00x |
| Eddie Bauer | 1.62% | 4.93x |
| American Eagle Outfitters | 3.48% | 4.63x |
| Journeys | 5.26% | 4.53x |
| Victoria's Secret | 5.24% | 4.48x |
| Forever 21 | 1.84% | 4.37x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Applebee's audience is Assorted Topics (Coupons, Stain Removal, Seafood).
| Content Affinity | Composition | Index |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 4.05x |
| Southeast College Athletics | 0.12% | 3.74x |
| Parenting Blogs | 0.23% | 3.37x |
| Mid-Atlantic Beaches | 0.04% | 3.27x |
| Healthcare Jobs | 0.13% | 3.19x |
| Minnesota Community Business Cluster | 0.47% | 3.14x |
| Jokes & Riddles | 0.10% | 3.08x |
| Custom Gifts | 0.12% | 2.92x |
| Crossfit & Obstacle Race Enthusiasts | 0.12% | 2.89x |
| Korea Cluster | 0.12% | 2.77x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
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DEMOGRAPHICS
The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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