Explore the Applebee's Audience
Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 97.2 thousand unique devices whose actions qualify for the Applebee's audience.
INTERESTS
The Applebee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Applebee's audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 2.92% | 3.87x |
| Alaskan Cruise Planners | 5.07% | 1.95x |
| Pregnancy Resources Researchers | 3.12% | 1.83x |
| Mid-Range Grocery Shoppers | 3.70% | 1.78x |
| Online Maps and Driving Directions Searchers | 4.29% | 1.78x |
| Halloween Enthusiasts | 4.68% | 1.77x |
| Cat Lovers | 3.51% | 1.75x |
| New York Yankees Fans | 3.31% | 1.72x |
| COVID Symptoms Researchers | 2.34% | 1.72x |
| Parents with Kids | 2.34% | 1.71x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
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APPAREL RETAILERS
The Applebee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Applebee's audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.21% | 5.74x |
| Charlotte Russe | 0.34% | 5.72x |
| Maurices | 6.23% | 5.66x |
| Eddie Bauer | 1.48% | 5.48x |
| Buckle | 3.93% | 5.06x |
| Victoria's Secret | 5.33% | 4.82x |
| Uniqlo | 0.21% | 4.68x |
| Mens Wearhouse | 3.79% | 4.66x |
| Hollister | 2.25% | 4.65x |
| Lane Bryant | 2.63% | 4.58x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Applebee's audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 3.70% | 7.39x |
| Upstate New York Travel Cluster | 1.75% | 5.84x |
| Online Games | 0.78% | 4.44x |
| Crossword & Puzzle Players | 0.58% | 4.17x |
| Caribbean Vacation | 0.24% | 3.88x |
| Children's Learning Tools | 0.58% | 3.76x |
| Rochester New York Cluster | 3.51% | 3.46x |
| Private Aviation | 0.34% | 3.36x |
| Mid-Atlantic Beaches | 0.04% | 3.27x |
| Central California Cluster | 0.39% | 3.25x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
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DEMOGRAPHICS
The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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