Dstillery Audiences

APPLEBEE'S

Audience Size: 1.3 Million Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.55% 1.62x
Midwestern Voters 2.96% 1.56x
Ohio County and Local Fair Visitors 3.49% 1.52x
Iowa County and Local Fair Visitors 3.37% 1.52x
Detroit Tigers Fans 2.79% 1.46x
Drive-In Theater Enthusiasts 2.81% 1.45x
Iowa Hawkeyes Fans 2.58% 1.42x
Black Friday Deal Shoppers 2.94% 1.41x
Mowing Equipment Shoppers 2.42% 1.39x
Nascar Fans 2.46% 1.38x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Everlane.

Location Composition Index
Everlane 0.14% 6.26x
Uniqlo 1.77% 5.87x
Charlotte Russe 5.07% 5.51x
American Eagle Outfitters 8.36% 5.35x
Mens Wearhouse 9.03% 5.30x
Buckle 5.98% 5.27x
Hollister 4.57% 5.26x
Aeropostale 5.98% 5.17x
The Childrens Place 9.00% 5.15x
Eddie Bauer 2.57% 5.10x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).

Content Affinity Composition Index
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 3.41x
Consumer Rewards 0.04% 3.09x
Canadian Real Estate Researcher Cluster 0.02% 2.66x
Credit Unions & Consumer Protection 0.03% 2.51x
Construction Apparel 0.16% 2.30x
Chat Rooms 0.04% 2.30x
Virginia Athletics 0.07% 2.22x
Online Learning 0.02% 2.17x
Canada Shopping - Kitchenware 0.02% 2.16x
Bowling 0.17% 2.13x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female