Dstillery Audiences

APPLEBEE'S

Audience Size: 1.3 Million Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 3.37% 1.50x
Ohio County and Local Fair Visitors 3.33% 1.42x
Water Park Visitors 3.52% 1.33x
Iowa County and Local Fair Visitors 2.92% 1.30x
Midwestern Voters 2.81% 1.30x
Family Halloween Party Planners 2.84% 1.27x
Muscle Car Shoppers 2.64% 1.24x
As Seen on TV Shoppers 2.64% 1.24x
Black Friday Deal Shoppers 2.75% 1.24x
Nascar Fans 2.44% 1.21x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 4.25% 5.73x
Buckle 5.43% 5.51x
Everlane 0.11% 5.49x
American Eagle Outfitters 7.65% 5.44x
Hollister 3.91% 5.33x
Uniqlo 1.40% 5.31x
Dressbarn 4.49% 5.23x
Aeropostale 4.66% 5.23x
Eddie Bauer 2.22% 5.21x
Mens Wearhouse 8.54% 5.18x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.02% 8.26x
Parenting & Nutrition 0.02% 5.05x
Quinceanera Planning 0.02% 3.84x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.71x
Active Lifestyle Enthusiasts 0.03% 3.51x
Local & Travel England - East Midlands 0.05% 3.37x
Survey Websites 0.02% 3.08x
Local & Travel England - Northern England 0.02% 2.52x
Chat Rooms 0.04% 2.29x
Seventh-day Adventist Church 0.03% 2.11x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female