Explore the Applebee's Audience
Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 789.2 thousand unique devices whose actions qualify for the Applebee's audience.
INTERESTS
The Applebee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Applebee's audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 4.89% | 1.78x |
| Midwestern Voters | 3.11% | 1.62x |
| AT&T Wireless Customers | 0.10% | 1.60x |
| Detroit Tigers Fans | 2.82% | 1.48x |
| Minnesota County and Local Fair Visitors | 4.20% | 1.47x |
| Iowa County and Local Fair Visitors | 4.25% | 1.47x |
| Country Music Festivals Enthusiasts | 4.10% | 1.45x |
| Holiday Gift Shoppers | 1.21% | 1.44x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.50% | 1.43x |
| Ohio County and Local Fair Visitors | 3.66% | 1.41x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
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APPAREL RETAILERS
The Applebee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Applebee's audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.05% | 3.74x |
| Maurices | 13.90% | 2.91x |
| Johnston and Murphy | 0.01% | 2.82x |
| Eddie Bauer | 3.24% | 2.47x |
| Buckle | 8.41% | 2.44x |
| American Eagle Outfitters | 6.67% | 2.37x |
| Charlotte Russe | 0.59% | 2.32x |
| Everlane | 0.01% | 2.31x |
| Journeys | 10.83% | 2.24x |
| Express Outlets | 1.22% | 2.24x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Applebee's audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.10% | 4.70x |
| Bowling | 0.15% | 4.25x |
| Community Planning & Transportation | 0.05% | 3.27x |
| Healthcare Jobs | 0.13% | 3.19x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.07% | 2.85x |
| Hair & Beauty | 0.15% | 2.73x |
| DIY Decoration & Furniture | 0.20% | 2.50x |
| RPG Games | 0.15% | 2.48x |
| Bags & Luggage | 0.07% | 2.43x |
| Comedy Content | 0.05% | 2.33x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
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DEMOGRAPHICS
The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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