Dstillery Audiences

APPLEBEE'S

Audience Size: 226.9 Thousand Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 226.9 thousand unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is Holiday Season Department Store Deal Shoppers.

Interest Composition Index
Holiday Season Department Store Deal Shoppers 1.40% 1.72x
Country Music Festivals Enthusiasts 5.41% 1.71x
Michigan County and Local Fair Visitors 5.58% 1.71x
Washington County and Local Fair Visitors 4.42% 1.66x
AT&T Wireless Customers 0.10% 1.60x
Farmers 3.66% 1.57x
Identity Theft Protection Researchers 2.27% 1.57x
Minnesota County and Local Fair Visitors 4.83% 1.55x
Shapewear & Leggings Shoppers 3.49% 1.53x
Mother's Day Celebrators 2.21% 1.52x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.04% 9.77x
Uniqlo 0.28% 6.06x
Maurices 7.52% 5.51x
Johnston and Murphy 0.01% 5.50x
Buckle 3.89% 5.00x
Eddie Bauer 1.62% 4.93x
American Eagle Outfitters 3.48% 4.63x
Journeys 5.26% 4.53x
Victoria's Secret 5.24% 4.48x
Forever 21 1.84% 4.37x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Assorted Topics (Coupons, Stain Removal, Seafood).

Content Affinity Composition Index
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 4.05x
Southeast College Athletics 0.12% 3.74x
Parenting Blogs 0.23% 3.37x
Mid-Atlantic Beaches 0.04% 3.27x
Healthcare Jobs 0.13% 3.19x
Minnesota Community Business Cluster 0.47% 3.14x
Jokes & Riddles 0.10% 3.08x
Custom Gifts 0.12% 2.92x
Crossfit & Obstacle Race Enthusiasts 0.12% 2.89x
Korea Cluster 0.12% 2.77x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female