Explore the Applebee's Audience
Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Applebee's audience.
INTERESTS
The Applebee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Applebee's audience is Minnesota Twins Fans.
| Interest | Composition | Index |
| Minnesota Twins Fans | 1.66% | 1.35x |
| Nascar Fans | 1.47% | 1.26x |
| Bowling Enthusiasts | 1.80% | 1.25x |
| Detroit Tigers Fans | 1.50% | 1.24x |
| Farming Simulator Video Game Fans | 1.74% | 1.24x |
| Midwestern Voters | 1.48% | 1.22x |
| Mowing Equipment Shoppers | 1.36% | 1.21x |
| Water Park Visitors | 2.05% | 1.19x |
| Muscle Car Shoppers | 1.55% | 1.19x |
| Detroit Lions Fans | 1.35% | 1.19x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
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APPAREL RETAILERS
The Applebee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Applebee's audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.88% | 6.32x |
| Charlotte Russe | 3.15% | 6.20x |
| Buckle | 3.90% | 5.91x |
| American Eagle Outfitters | 6.57% | 5.85x |
| Dressbarn | 4.45% | 5.85x |
| Everlane | 0.11% | 5.84x |
| Hollister | 3.01% | 5.83x |
| Journeys | 4.55% | 5.66x |
| Aeropostale | 3.29% | 5.63x |
| Zumiez | 5.16% | 5.62x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Applebee's audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 6.89x |
| England Tourism | 0.02% | 5.39x |
| Parenting & Nutrition | 0.02% | 5.05x |
| Quinceanera Planning | 0.02% | 3.84x |
| Texas Off-Roading | 0.03% | 3.75x |
| Scuba Diving | 0.07% | 3.69x |
| Quebec Real Estate | 0.02% | 3.35x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 3.32x |
| Toronto Tourism | 0.02% | 3.29x |
| Credit Unions & Consumer Protection | 0.05% | 3.14x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
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DEMOGRAPHICS
The Applebee's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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