Dstillery Audiences

APPLEBEE'S

Audience Size: 218.9 Thousand Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 218.9 thousand unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is Compact Car Auto Intenders.

Interest Composition Index
Compact Car Auto Intenders 2.41% 1.76x
Michigan County and Local Fair Visitors 5.22% 1.68x
Softball Enthusiasts 4.17% 1.61x
AT&T Wireless Customers 0.10% 1.60x
Harley Davidson Shoppers 4.44% 1.52x
Cold and Flu Prevention Researchers 3.33% 1.49x
Commercial Truck Researchers 3.46% 1.47x
Travel Insurance and Safety Researchers 4.11% 1.45x
Black Friday Deal Shoppers 3.72% 1.44x
Newly Recruited Military Personnel 3.46% 1.44x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Uniqlo.

Location Composition Index
Uniqlo 0.27% 6.77x
Maurices 6.64% 5.16x
Levi Strauss 0.02% 5.04x
American Eagle Outfitters 2.82% 4.79x
Buckle 2.90% 4.70x
Mens Wearhouse 4.85% 4.39x
Journeys 3.91% 4.29x
Victoria's Secret 3.98% 4.28x
Zumiez 2.13% 4.22x
Eddie Bauer 1.11% 4.20x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.26% 5.58x
Online Mini Game Players 0.18% 4.85x
Auto Tires & Parts Repair Researchers 0.26% 4.44x
Construction Apparel 0.18% 4.21x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 4.05x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.12% 3.90x
Canada Culture and Tourism 0.13% 3.87x
Marketing Professionals 0.22% 3.79x
Winter Sports & Gear 0.26% 3.76x
Website Launchers 0.11% 3.65x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female