Dstillery Audiences

APPLEBEE'S

Audience Size: 1.3 Million Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.04% 1.66x
North Midwest State Fair Visitors 3.56% 1.56x
Ohio County and Local Fair Visitors 3.42% 1.48x
Drive-In Theater Enthusiasts 3.01% 1.47x
Nascar Fans 2.88% 1.44x
Speedway Event Enthusiasts 2.94% 1.40x
Family Christmas Celebration Researchers 3.06% 1.34x
Buick Vehicle Shoppers 2.98% 1.34x
Kansas City Royals Fans 2.86% 1.33x
Black Friday Deal Shoppers 2.89% 1.32x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Uniqlo.

Location Composition Index
Uniqlo 2.15% 6.38x
Everlane 0.15% 6.25x
Charlotte Russe 4.12% 5.95x
Mens Wearhouse 9.81% 5.69x
American Eagle Outfitters 8.64% 5.60x
Eddie Bauer 3.14% 5.54x
Supreme 0.12% 5.54x
Buckle 6.84% 5.50x
The Childrens Place 11.10% 5.38x
Hollister 5.75% 5.36x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.06% 3.10x
Online Learning 0.02% 3.04x
Malaya 0.02% 3.01x
Instagram Management 0.03% 2.40x
Psychology & Social Work 0.15% 2.39x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.06% 2.32x
Health & Safety Compliance 0.05% 2.29x
Nepal News 0.02% 2.08x
Active Lifestyle Enthusiasts 0.01% 1.92x
Canadian Real Estate Researcher Cluster 0.01% 1.90x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female