Dstillery Audiences

APPLEBEE'S

Audience Size: 1.1 Million Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is Nascar Fans.

Interest Composition Index
Nascar Fans 1.29% 1.52x
Black Friday Deal Shoppers 1.78% 1.51x
Water Park Visitors 2.17% 1.46x
Myrtle Beach Trip Planners 1.41% 1.39x
Pizza Lovers 1.31% 1.38x
Midwestern Voters 1.48% 1.38x
Tractor Shoppers 1.41% 1.35x
Xtreme Sports Fans 1.47% 1.35x
Back Pain Sufferers 1.05% 1.34x
Smoky Mountains Trip Planners 1.62% 1.34x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Express Outlets.

Location Composition Index
Express Outlets 0.47% 8.58x
Everlane 0.09% 8.52x
American Eagle Outfitters 5.66% 7.68x
Journeys 3.23% 7.43x
Zumiez 3.10% 7.29x
Hollister 1.86% 7.25x
Dressbarn 3.90% 7.05x
Aeropostale 3.03% 6.96x
Express 2.34% 6.89x
Charlotte Russe 1.83% 6.88x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Online Learning.

Content Affinity Composition Index
Online Learning 0.04% 2.82x
Assorted Topics (Television, Origami, Men's Health) 0.03% 2.65x
North Dakota Cluster 0.58% 2.12x
Central & Northwest Ohio Cluster 0.96% 2.00x
Minnesota Community Business Cluster 0.50% 1.98x
Chat Rooms 0.02% 1.94x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.93x
Home Office Products 0.04% 1.81x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.11% 1.81x
Flower Shopping 0.06% 1.80x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female