Dstillery Audiences

APPLEBEE'S

Audience Size: 789.2 Thousand Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 789.2 thousand unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 4.89% 1.78x
Midwestern Voters 3.11% 1.62x
AT&T Wireless Customers 0.10% 1.60x
Detroit Tigers Fans 2.82% 1.48x
Minnesota County and Local Fair Visitors 4.20% 1.47x
Iowa County and Local Fair Visitors 4.25% 1.47x
Country Music Festivals Enthusiasts 4.10% 1.45x
Holiday Gift Shoppers 1.21% 1.44x
Holiday Season Low-Cost Retail Deal Shoppers 2.50% 1.43x
Ohio County and Local Fair Visitors 3.66% 1.41x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.05% 3.74x
Maurices 13.90% 2.91x
Johnston and Murphy 0.01% 2.82x
Eddie Bauer 3.24% 2.47x
Buckle 8.41% 2.44x
American Eagle Outfitters 6.67% 2.37x
Charlotte Russe 0.59% 2.32x
Everlane 0.01% 2.31x
Journeys 10.83% 2.24x
Express Outlets 1.22% 2.24x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.10% 4.70x
Bowling 0.15% 4.25x
Community Planning & Transportation 0.05% 3.27x
Healthcare Jobs 0.13% 3.19x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 2.85x
Hair & Beauty 0.15% 2.73x
DIY Decoration & Furniture 0.20% 2.50x
RPG Games 0.15% 2.48x
Bags & Luggage 0.07% 2.43x
Comedy Content 0.05% 2.33x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female