Dstillery Audiences

APPLEBEE'S

Audience Size: 1.4 Million Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is Minnesota Twins Fans.

Interest Composition Index
Minnesota Twins Fans 1.66% 1.35x
Nascar Fans 1.47% 1.26x
Bowling Enthusiasts 1.80% 1.25x
Detroit Tigers Fans 1.50% 1.24x
Farming Simulator Video Game Fans 1.74% 1.24x
Midwestern Voters 1.48% 1.22x
Mowing Equipment Shoppers 1.36% 1.21x
Water Park Visitors 2.05% 1.19x
Muscle Car Shoppers 1.55% 1.19x
Detroit Lions Fans 1.35% 1.19x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Express Outlets.

Location Composition Index
Express Outlets 0.88% 6.32x
Charlotte Russe 3.15% 6.20x
Buckle 3.90% 5.91x
American Eagle Outfitters 6.57% 5.85x
Dressbarn 4.45% 5.85x
Everlane 0.11% 5.84x
Hollister 3.01% 5.83x
Journeys 4.55% 5.66x
Aeropostale 3.29% 5.63x
Zumiez 5.16% 5.62x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 6.89x
England Tourism 0.02% 5.39x
Parenting & Nutrition 0.02% 5.05x
Quinceanera Planning 0.02% 3.84x
Texas Off-Roading 0.03% 3.75x
Scuba Diving 0.07% 3.69x
Quebec Real Estate 0.02% 3.35x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 3.32x
Toronto Tourism 0.02% 3.29x
Credit Unions & Consumer Protection 0.05% 3.14x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female