Explore the Applebee's Audience
Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 968.7 thousand unique devices whose actions qualify for the Applebee's audience.
INTERESTS
The Applebee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Applebee's audience is Budget Wireless Shoppers.
| Interest | Composition | Index |
| Budget Wireless Shoppers | 4.05% | 2.01x |
| Iowa County and Local Fair Visitors | 4.16% | 1.86x |
| Water Park Visitors | 4.11% | 1.75x |
| Comedy Fans | 3.01% | 1.74x |
| Michigan County and Local Fair Visitors | 4.32% | 1.74x |
| New York Rangers Fans | 2.90% | 1.70x |
| Moving Services Shoppers | 3.39% | 1.70x |
| Washington DC Trip Planners | 3.56% | 1.69x |
| Minnesota County and Local Fair Visitors | 4.00% | 1.67x |
| Lawyers | 2.57% | 1.66x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
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APPAREL RETAILERS
The Applebee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Applebee's audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.12% | 7.59x |
| Uniqlo | 1.69% | 6.82x |
| Charlotte Russe | 1.88% | 6.46x |
| Maurices | 0.26% | 6.28x |
| Levi Strauss | 0.03% | 6.21x |
| American Eagle Outfitters | 6.81% | 5.75x |
| Buckle | 6.23% | 5.71x |
| Eddie Bauer | 2.60% | 5.70x |
| Supreme | 0.10% | 5.62x |
| The Childrens Place | 9.66% | 5.62x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Applebee's audience is Marijuana.
| Content Affinity | Composition | Index |
| Marijuana | 0.16% | 4.64x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 4.05x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.16% | 4.04x |
| Community Planning & Transportation | 0.11% | 3.96x |
| Fire Fighting | 0.22% | 3.93x |
| Marketing Professionals | 0.27% | 3.82x |
| Turkey & Iran Cluster | 0.07% | 3.66x |
| Website Launchers | 0.16% | 3.62x |
| Bridal Fashion | 0.16% | 3.62x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.11% | 3.62x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
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DEMOGRAPHICS
The Applebee's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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