Dstillery Audiences

APPLEBEE'S

Audience Size: 460 Thousand Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 460 thousand unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is Water Park Visitors.

Interest Composition Index
Water Park Visitors 2.29% 1.73x
Black Friday Deal Shoppers 1.76% 1.49x
Cleveland Indians Fans 1.33% 1.44x
Tractor Shoppers 1.23% 1.36x
Harley Davidson Shoppers 1.57% 1.35x
Drive-In Theater Enthusiasts 1.46% 1.34x
Cabin Rental Researchers 1.79% 1.34x
Hip Hop Fans 1.74% 1.33x
Myrtle Beach Trip Planners 1.45% 1.32x
Cleveland Cavaliers Fans 0.97% 1.32x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Express Outlets.

Location Composition Index
Express Outlets 0.24% 8.49x
American Eagle Outfitters 3.31% 8.29x
Zumiez 1.88% 7.98x
Journeys 1.68% 7.90x
Lane Bryant 2.48% 7.55x
Hollister 0.95% 7.53x
Express 1.39% 7.47x
Aeropostale 2.07% 7.42x
Dressbarn 2.22% 7.42x
Victoria's Secret 3.92% 7.30x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is College Sports.

Content Affinity Composition Index
College Sports 0.21% 2.15x
North Dakota Cluster 0.54% 2.12x
Bowling 0.14% 2.07x
Central & Northwest Ohio Cluster 0.93% 2.06x
South Dakota Cluster 0.37% 1.98x
Nebraska Cluster 0.82% 1.90x
Minnesota Community Business Cluster 0.49% 1.82x
Missouri News Content Cluster 0.76% 1.76x
Indiana Finance & Business Cluster 0.45% 1.74x
Minnesota Local News Cluster 1.56% 1.73x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female