Dstillery Audiences

APPLEBEE'S

Audience Size: 1.4 Million Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 1.46% 1.48x
Harley Davidson Shoppers 1.91% 1.48x
Black Friday Deal Shoppers 1.76% 1.47x
Pontoon Boat Researchers 1.60% 1.45x
Nascar Fans 1.38% 1.44x
Water Park Visitors 1.87% 1.44x
RV Shoppers 1.63% 1.43x
Tractor Shoppers 1.61% 1.42x
Minnesota Twins Fans 1.39% 1.42x
Drive-In Theater Enthusiasts 1.51% 1.42x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Express Outlets.

Location Composition Index
Express Outlets 0.76% 7.60x
American Eagle Outfitters 5.92% 7.34x
Aeropostale 3.07% 6.85x
Journeys 4.02% 6.81x
Charlotte Russe 2.19% 6.73x
Dressbarn 4.49% 6.67x
Zumiez 4.47% 6.55x
Belk 1.51% 6.52x
Eddie Bauer 1.55% 6.50x
Hollister 2.69% 6.45x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Flower Shopping.

Content Affinity Composition Index
Flower Shopping 0.10% 3.01x
Cigars 0.05% 2.59x
Comedy Content 0.05% 2.53x
Scuba Diving 0.03% 2.35x
Central & Northwest Ohio Cluster 1.19% 2.20x
Home Improvement Contractor 0.15% 2.13x
South Dakota Cluster 0.42% 2.10x
Minnesota Local News Cluster 2.03% 2.09x
College Sports 0.20% 2.00x
South Carolina Travel 0.03% 1.99x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female