Explore the Applebee's Audience
Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 218.9 thousand unique devices whose actions qualify for the Applebee's audience.
INTERESTS
The Applebee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Applebee's audience is Compact Car Auto Intenders.
| Interest | Composition | Index |
| Compact Car Auto Intenders | 2.41% | 1.76x |
| Michigan County and Local Fair Visitors | 5.22% | 1.68x |
| Softball Enthusiasts | 4.17% | 1.61x |
| AT&T Wireless Customers | 0.10% | 1.60x |
| Harley Davidson Shoppers | 4.44% | 1.52x |
| Cold and Flu Prevention Researchers | 3.33% | 1.49x |
| Commercial Truck Researchers | 3.46% | 1.47x |
| Travel Insurance and Safety Researchers | 4.11% | 1.45x |
| Black Friday Deal Shoppers | 3.72% | 1.44x |
| Newly Recruited Military Personnel | 3.46% | 1.44x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
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APPAREL RETAILERS
The Applebee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Applebee's audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.27% | 6.77x |
| Maurices | 6.64% | 5.16x |
| Levi Strauss | 0.02% | 5.04x |
| American Eagle Outfitters | 2.82% | 4.79x |
| Buckle | 2.90% | 4.70x |
| Mens Wearhouse | 4.85% | 4.39x |
| Journeys | 3.91% | 4.29x |
| Victoria's Secret | 3.98% | 4.28x |
| Zumiez | 2.13% | 4.22x |
| Eddie Bauer | 1.11% | 4.20x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Applebee's audience is Bathrooms & Plumbing.
| Content Affinity | Composition | Index |
| Bathrooms & Plumbing | 0.26% | 5.58x |
| Online Mini Game Players | 0.18% | 4.85x |
| Auto Tires & Parts Repair Researchers | 0.26% | 4.44x |
| Construction Apparel | 0.18% | 4.21x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 4.05x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.12% | 3.90x |
| Canada Culture and Tourism | 0.13% | 3.87x |
| Marketing Professionals | 0.22% | 3.79x |
| Winter Sports & Gear | 0.26% | 3.76x |
| Website Launchers | 0.11% | 3.65x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
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DEMOGRAPHICS
The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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