Explore the Applebee's Audience
Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Applebee's audience.
INTERESTS
The Applebee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Applebee's audience is Nascar Fans.
| Interest | Composition | Index |
| Nascar Fans | 1.29% | 1.52x |
| Black Friday Deal Shoppers | 1.78% | 1.51x |
| Water Park Visitors | 2.17% | 1.46x |
| Myrtle Beach Trip Planners | 1.41% | 1.39x |
| Pizza Lovers | 1.31% | 1.38x |
| Midwestern Voters | 1.48% | 1.38x |
| Tractor Shoppers | 1.41% | 1.35x |
| Xtreme Sports Fans | 1.47% | 1.35x |
| Back Pain Sufferers | 1.05% | 1.34x |
| Smoky Mountains Trip Planners | 1.62% | 1.34x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
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APPAREL RETAILERS
The Applebee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Applebee's audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.47% | 8.58x |
| Everlane | 0.09% | 8.52x |
| American Eagle Outfitters | 5.66% | 7.68x |
| Journeys | 3.23% | 7.43x |
| Zumiez | 3.10% | 7.29x |
| Hollister | 1.86% | 7.25x |
| Dressbarn | 3.90% | 7.05x |
| Aeropostale | 3.03% | 6.96x |
| Express | 2.34% | 6.89x |
| Charlotte Russe | 1.83% | 6.88x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Applebee's audience is Online Learning.
| Content Affinity | Composition | Index |
| Online Learning | 0.04% | 2.82x |
| Assorted Topics (Television, Origami, Men's Health) | 0.03% | 2.65x |
| North Dakota Cluster | 0.58% | 2.12x |
| Central & Northwest Ohio Cluster | 0.96% | 2.00x |
| Minnesota Community Business Cluster | 0.50% | 1.98x |
| Chat Rooms | 0.02% | 1.94x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.05% | 1.93x |
| Home Office Products | 0.04% | 1.81x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.11% | 1.81x |
| Flower Shopping | 0.06% | 1.80x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
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DEMOGRAPHICS
The Applebee's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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