Explore the Applebee's Audience
Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 163.8 thousand unique devices whose actions qualify for the Applebee's audience.
INTERESTS
The Applebee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Applebee's audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.10% | 1.99x |
| Kansas City Trip Planners | 4.29% | 1.84x |
| Michigan County and Local Fair Visitors | 4.79% | 1.83x |
| Midwestern Voters | 3.59% | 1.78x |
| Budget Grocery Shoppers | 1.30% | 1.76x |
| Tractor Shoppers | 2.75% | 1.72x |
| Big & Tall Men | 1.30% | 1.68x |
| Indiana Hoosiers Fans | 3.05% | 1.67x |
| Medical Advice Researchers | 1.20% | 1.64x |
| Online Directory Searchers | 1.15% | 1.62x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
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APPAREL RETAILERS
The Applebee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Applebee's audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.44% | 8.38x |
| Mens Wearhouse | 3.19% | 5.43x |
| Maurices | 4.32% | 5.00x |
| Charlotte Russe | 0.42% | 4.63x |
| Buckle | 2.47% | 4.54x |
| Victoria's Secret | 3.37% | 4.37x |
| American Eagle Outfitters | 2.14% | 4.36x |
| Hollister | 1.41% | 4.34x |
| Journeys | 3.45% | 4.32x |
| Eddie Bauer | 0.84% | 4.31x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Applebee's audience is Exotic Pets.
| Content Affinity | Composition | Index |
| Exotic Pets | 0.15% | 4.56x |
| School Curriculum | 0.10% | 3.74x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.23% | 3.68x |
| Personal Finance Researchers | 0.09% | 3.23x |
| Spanish Lifestyle & Health | 0.12% | 3.14x |
| Sewing, Embroidery & Quilting | 0.12% | 3.13x |
| Back & Spine | 0.20% | 3.11x |
| Power Tools | 0.10% | 3.06x |
| College Planning | 0.18% | 2.99x |
| Female Lifestyle Content Readers | 0.17% | 2.89x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
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DEMOGRAPHICS
The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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