Explore the Applebee's Audience
Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Applebee's audience.
INTERESTS
The Applebee's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Applebee's audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 3.37% | 1.50x |
| Ohio County and Local Fair Visitors | 3.33% | 1.42x |
| Water Park Visitors | 3.52% | 1.33x |
| Iowa County and Local Fair Visitors | 2.92% | 1.30x |
| Midwestern Voters | 2.81% | 1.30x |
| Family Halloween Party Planners | 2.84% | 1.27x |
| Muscle Car Shoppers | 2.64% | 1.24x |
| As Seen on TV Shoppers | 2.64% | 1.24x |
| Black Friday Deal Shoppers | 2.75% | 1.24x |
| Nascar Fans | 2.44% | 1.21x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
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APPAREL RETAILERS
The Applebee's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Applebee's audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 4.25% | 5.73x |
| Buckle | 5.43% | 5.51x |
| Everlane | 0.11% | 5.49x |
| American Eagle Outfitters | 7.65% | 5.44x |
| Hollister | 3.91% | 5.33x |
| Uniqlo | 1.40% | 5.31x |
| Dressbarn | 4.49% | 5.23x |
| Aeropostale | 4.66% | 5.23x |
| Eddie Bauer | 2.22% | 5.21x |
| Mens Wearhouse | 8.54% | 5.18x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Applebee's audience is Fashion & Cosmetics.
| Content Affinity | Composition | Index |
| Fashion & Cosmetics | 0.02% | 8.26x |
| Parenting & Nutrition | 0.02% | 5.05x |
| Quinceanera Planning | 0.02% | 3.84x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.71x |
| Active Lifestyle Enthusiasts | 0.03% | 3.51x |
| Local & Travel England - East Midlands | 0.05% | 3.37x |
| Survey Websites | 0.02% | 3.08x |
| Local & Travel England - Northern England | 0.02% | 2.52x |
| Chat Rooms | 0.04% | 2.29x |
| Seventh-day Adventist Church | 0.03% | 2.11x |
Composition Percentage:
The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
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DEMOGRAPHICS
The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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