Dstillery Audiences

APPLEBEE'S

Audience Size: 393.4 Thousand Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 393.4 thousand unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.13% 2.27x
Big Box Store Jewelry Sale Shoppers 0.13% 2.06x
PC Users 3.23% 1.91x
Dairy Industry New Readers 2.59% 1.91x
Career Focused Individuals 1.10% 1.87x
Work Hard, Play Hard Travelers 1.62% 1.81x
Pediatric Provider Researchers 2.26% 1.77x
North Midwest State Fair Visitors 4.72% 1.76x
Minnesota Twins Fans 3.62% 1.76x
Food Delivery Service Users 0.91% 1.76x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 6.09x
Maurices 11.46% 4.72x
Charlotte Russe 0.48% 4.06x
Johnston and Murphy 0.02% 4.05x
Buckle 6.84% 4.03x
American Eagle Outfitters 5.19% 3.83x
Eddie Bauer 2.37% 3.76x
Journeys 8.60% 3.71x
Express Outlets 0.83% 3.70x
Victoria's Secret 8.97% 3.58x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Power Tools.

Content Affinity Composition Index
Power Tools 0.13% 3.62x
Personal Finance Researchers 0.09% 3.23x
Charity Walks 0.26% 3.09x
Low Budget Shoppers 0.06% 2.91x
Bowling 0.13% 2.80x
Florida College Athletics 0.13% 2.73x
Hair & Beauty 0.15% 2.73x
Travel, Food, Fashion & Fitness 0.14% 2.72x
Middle East News 0.26% 2.66x
Sewing, Embroidery & Fabrics 0.39% 2.57x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female