Dstillery Audiences

APPLEBEE'S

Audience Size: 479.5 Thousand Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 479.5 thousand unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 4.91% 1.77x
Shelf-Stable Food Content Readers 0.92% 1.67x
North Midwest State Fair Visitors 4.65% 1.66x
Pantry Recipes Researchers 0.81% 1.63x
AT&T Wireless Customers 0.10% 1.60x
Midwestern Voters 3.23% 1.54x
Food Bank Researchers 0.92% 1.53x
Water Park Visitors 4.05% 1.50x
Minnesota County and Local Fair Visitors 4.20% 1.45x
Oral Hygiene Shoppers 3.05% 1.40x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Everlane.

Location Composition Index
Everlane 0.01% 2.98x
Maurices 7.52% 2.91x
Charlotte Russe 0.34% 2.64x
Levi Strauss 0.02% 2.49x
Eddie Bauer 1.65% 2.43x
Buckle 4.00% 2.33x
American Eagle Outfitters 3.29% 2.26x
Supreme 0.01% 2.21x
Journeys 5.38% 2.20x
Mens Wearhouse 4.68% 2.19x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Paleo & Keto Diet Enthusiasts.

Content Affinity Composition Index
Paleo & Keto Diet Enthusiasts 0.11% 3.86x
Mid-Atlantic Beaches 0.04% 3.27x
Spam Call Number Searchers 0.13% 3.24x
Healthcare Jobs 0.13% 3.19x
Pet Supplies 0.05% 3.16x
Music Education 0.07% 3.13x
Jokes & Riddles 0.10% 3.08x
Philanthropy - Charities & Fundraising 0.05% 3.07x
Lacrosse College Athletics 0.05% 3.04x
Cakes & Sweets 0.08% 2.74x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female