Dstillery Audiences

APPLEBEE'S

Audience Size: 968.7 Thousand Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 968.7 thousand unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is Budget Wireless Shoppers.

Interest Composition Index
Budget Wireless Shoppers 4.05% 2.01x
Iowa County and Local Fair Visitors 4.16% 1.86x
Water Park Visitors 4.11% 1.75x
Comedy Fans 3.01% 1.74x
Michigan County and Local Fair Visitors 4.32% 1.74x
New York Rangers Fans 2.90% 1.70x
Moving Services Shoppers 3.39% 1.70x
Washington DC Trip Planners 3.56% 1.69x
Minnesota County and Local Fair Visitors 4.00% 1.67x
Lawyers 2.57% 1.66x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Everlane.

Location Composition Index
Everlane 0.12% 7.59x
Uniqlo 1.69% 6.82x
Charlotte Russe 1.88% 6.46x
Maurices 0.26% 6.28x
Levi Strauss 0.03% 6.21x
American Eagle Outfitters 6.81% 5.75x
Buckle 6.23% 5.71x
Eddie Bauer 2.60% 5.70x
Supreme 0.10% 5.62x
The Childrens Place 9.66% 5.62x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.16% 4.64x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 4.05x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.16% 4.04x
Community Planning & Transportation 0.11% 3.96x
Fire Fighting 0.22% 3.93x
Marketing Professionals 0.27% 3.82x
Turkey & Iran Cluster 0.07% 3.66x
Website Launchers 0.16% 3.62x
Bridal Fashion 0.16% 3.62x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 3.62x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female