Dstillery Audiences

APPLEBEE'S

Audience Size: 163.8 Thousand Devices

Explore the Applebee's Audience

Below you'll find more information about the Applebee's audience, broken down in different categories based on their digital and physical behaviors. These are 163.8 thousand unique devices whose actions qualify for the Applebee's audience.

Dstillery Crafted Audiences

INTERESTS

The Applebee's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Applebee's audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.10% 1.99x
Kansas City Trip Planners 4.29% 1.84x
Michigan County and Local Fair Visitors 4.79% 1.83x
Midwestern Voters 3.59% 1.78x
Budget Grocery Shoppers 1.30% 1.76x
Tractor Shoppers 2.75% 1.72x
Big & Tall Men 1.30% 1.68x
Indiana Hoosiers Fans 3.05% 1.67x
Medical Advice Researchers 1.20% 1.64x
Online Directory Searchers 1.15% 1.62x
Composition Percentage: The overlap percentage between the Applebee's audience and the Interest attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Applebee's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Applebee's audience is Uniqlo.

Location Composition Index
Uniqlo 0.44% 8.38x
Mens Wearhouse 3.19% 5.43x
Maurices 4.32% 5.00x
Charlotte Russe 0.42% 4.63x
Buckle 2.47% 4.54x
Victoria's Secret 3.37% 4.37x
American Eagle Outfitters 2.14% 4.36x
Hollister 1.41% 4.34x
Journeys 3.45% 4.32x
Eddie Bauer 0.84% 4.31x
Composition Percentage: The overlap percentage between the Applebee's audience and the Location attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Applebee's audience is Exotic Pets.

Content Affinity Composition Index
Exotic Pets 0.15% 4.56x
School Curriculum 0.10% 3.74x
Assorted Topics (Viral Media, Paid Traffic) 0.23% 3.68x
Personal Finance Researchers 0.09% 3.23x
Spanish Lifestyle & Health 0.12% 3.14x
Sewing, Embroidery & Quilting 0.12% 3.13x
Back & Spine 0.20% 3.11x
Power Tools 0.10% 3.06x
College Planning 0.18% 2.99x
Female Lifestyle Content Readers 0.17% 2.89x
Composition Percentage: The overlap percentage between the Applebee's audience and the Content Affinity attribute.
Index: A comparison of the Applebee's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Applebee's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female