Dstillery Audiences

ARBY'S

Audience Size: 3.6 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 5.24% 2.13x
Cininnati Reds Fans 3.91% 1.83x
Ohio State Buckeyes Fans 3.68% 1.77x
Smoky Mountains Trip Planners 3.69% 1.76x
Smokie Mountain Trip Planner 4.78% 1.75x
Indiana Hoosiers Fans 3.54% 1.72x
Michigan County and Local Fair Visitors 4.28% 1.71x
Kentucky Wildcats Fans 3.36% 1.69x
Kansas City Trip Planners 3.92% 1.65x
Nashville Trip Planners 3.29% 1.65x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Maurices.

Location Composition Index
Maurices 0.28% 6.82x
Belk 1.44% 5.53x
Buckle 5.54% 5.08x
Levi Strauss 0.03% 4.90x
Carhartt 25.82% 4.81x
Lane Bryant 3.95% 4.60x
Eddie Bauer 2.09% 4.58x
Jos A. Bank Clothiers 3.51% 4.15x
Journeys 7.48% 4.14x
Dressbarn 3.00% 4.12x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.03% 4.33x
Environmental Conservation 0.02% 3.98x
General Interest 0.02% 3.73x
Canada Shopping - Kitchenware 0.02% 3.39x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 3.06x
Teaching Abroad 0.02% 3.02x
Airsoft & Paintball Equipment 0.09% 2.99x
South Carolina Travel 0.02% 2.84x
London Tourism & Events 0.02% 2.62x
Telescopes 0.10% 2.58x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female