Dstillery Audiences

ARBY'S

Audience Size: 5.2 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.07x
Ohio County and Local Fair Visitors 3.72% 1.95x
Smoky Mountains Trip Planners 2.88% 1.60x
Midwestern Voters 2.57% 1.59x
Cabin Rental Researchers 2.78% 1.55x
Mowing Equipment Shoppers 2.07% 1.47x
Water Park Visitors 2.87% 1.45x
Alabama Trip Planners 3.22% 1.45x
Cininnati Reds Fans 2.30% 1.44x
Black Friday Deal Shoppers 2.72% 1.43x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Belk.

Location Composition Index
Belk 1.18% 5.47x
Buckle 4.17% 5.01x
Carhartt 3.11% 4.80x
Eddie Bauer 1.65% 4.43x
Express Outlets 0.71% 4.35x
Lane Bryant 3.68% 4.21x
Jos A. Bank Clothiers 3.50% 3.92x
Chicos 3.38% 3.90x
Mens Wearhouse 6.18% 3.84x
American Eagle Outfitters 5.08% 3.82x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 2.09% 2.18x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 1.98x
Indiana Finance & Business Cluster 1.04% 1.97x
Cincinnati Cluster 2.50% 1.93x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 1.93x
Ohio Universities 0.64% 1.92x
Sports - Golf, Hunting, Fishing 0.04% 1.86x
Cleveland News 2.75% 1.78x
Michigan Cluster 3.33% 1.67x
Kentucky News 2.30% 1.66x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female