Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 1.91% | 1.72x |
| Tractor Shoppers | 1.72% | 1.65x |
| Cabin Rental Researchers | 2.03% | 1.60x |
| Water Park Visitors | 2.03% | 1.60x |
| Black Friday Deal Shoppers | 1.77% | 1.45x |
| Dodge Vehicle Shoppers | 1.65% | 1.44x |
| Hunters | 1.63% | 1.42x |
| Alabama Trip Planners | 4.37% | 1.42x |
| Truck Shoppers | 1.63% | 1.42x |
| Gun Rights Advocates | 1.69% | 1.42x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Belk.
| Location | Composition | Index |
| Belk | 1.67% | 7.80x |
| Eddie Bauer | 1.07% | 5.65x |
| Express Outlets | 0.39% | 5.58x |
| Carhartt | 12.84% | 5.57x |
| Aeropostale | 2.26% | 5.45x |
| Lane Bryant | 3.56% | 5.40x |
| American Eagle Outfitters | 3.87% | 5.36x |
| Gymboree | 2.02% | 5.31x |
| Dressbarn | 2.93% | 5.15x |
| Columbia | 0.72% | 5.03x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Kentucky News.
| Content Affinity | Composition | Index |
| Kentucky News | 1.86% | 2.29x |
| Cleveland News | 1.69% | 2.03x |
| Alabama News | 1.70% | 1.63x |
| Michigan Cluster | 1.72% | 1.47x |
| Car Forums | 1.77% | 1.28x |
| Georgia Cluster | 2.09% | 1.26x |
| Colorado News | 1.64% | 1.22x |
| Chain Restaurants | 1.76% | 1.16x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 2.43% | 1.11x |
| Phone & Business Information Searchers | 3.81% | 1.10x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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