Dstillery Audiences

ARBY'S

Audience Size: 5.3 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.07x
Ohio County and Local Fair Visitors 4.46% 1.76x
South State Fair Visitors 4.03% 1.56x
North Midwest State Fair Visitors 3.65% 1.53x
Midwestern Voters 3.25% 1.48x
Smoky Mountains Trip Planners 3.39% 1.46x
Cabin Rental Researchers 3.74% 1.44x
Alabama Trip Planners 3.55% 1.35x
Iowa County and Local Fair Visitors 3.32% 1.35x
Black Friday Deal Shoppers 3.07% 1.32x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Belk.

Location Composition Index
Belk 1.19% 5.08x
Buckle 5.27% 4.71x
Eddie Bauer 1.98% 4.21x
Express Outlets 0.80% 4.09x
Lane Bryant 3.73% 4.03x
Carhartt 0.39% 3.90x
Jos A. Bank Clothiers 3.51% 3.74x
American Eagle Outfitters 5.54% 3.72x
Journeys 3.84% 3.69x
Charlotte Russe 3.11% 3.67x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 2.61x
Rural Living 0.01% 2.55x
Central & Northwest Ohio Cluster 1.99% 1.98x
Indiana Finance & Business Cluster 1.04% 1.93x
Ohio Universities 0.58% 1.85x
Cincinnati Cluster 2.40% 1.82x
Cleveland News 2.63% 1.74x
Indiana News & Business Cluster 2.29% 1.66x
Kentucky News 2.21% 1.65x
Michigan Cluster 3.35% 1.62x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female