Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.07x |
| Ohio County and Local Fair Visitors | 4.46% | 1.76x |
| South State Fair Visitors | 4.03% | 1.56x |
| North Midwest State Fair Visitors | 3.65% | 1.53x |
| Midwestern Voters | 3.25% | 1.48x |
| Smoky Mountains Trip Planners | 3.39% | 1.46x |
| Cabin Rental Researchers | 3.74% | 1.44x |
| Alabama Trip Planners | 3.55% | 1.35x |
| Iowa County and Local Fair Visitors | 3.32% | 1.35x |
| Black Friday Deal Shoppers | 3.07% | 1.32x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Belk.
| Location | Composition | Index |
| Belk | 1.19% | 5.08x |
| Buckle | 5.27% | 4.71x |
| Eddie Bauer | 1.98% | 4.21x |
| Express Outlets | 0.80% | 4.09x |
| Lane Bryant | 3.73% | 4.03x |
| Carhartt | 0.39% | 3.90x |
| Jos A. Bank Clothiers | 3.51% | 3.74x |
| American Eagle Outfitters | 5.54% | 3.72x |
| Journeys | 3.84% | 3.69x |
| Charlotte Russe | 3.11% | 3.67x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.02% | 2.61x |
| Rural Living | 0.01% | 2.55x |
| Central & Northwest Ohio Cluster | 1.99% | 1.98x |
| Indiana Finance & Business Cluster | 1.04% | 1.93x |
| Ohio Universities | 0.58% | 1.85x |
| Cincinnati Cluster | 2.40% | 1.82x |
| Cleveland News | 2.63% | 1.74x |
| Indiana News & Business Cluster | 2.29% | 1.66x |
| Kentucky News | 2.21% | 1.65x |
| Michigan Cluster | 3.35% | 1.62x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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