Dstillery Audiences

ARBY'S

Audience Size: 5.1 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 4.67% 1.84x
Smoky Mountains Trip Planners 3.68% 1.71x
Cabin Rental Researchers 4.14% 1.66x
North Midwest State Fair Visitors 3.88% 1.65x
Mowing Equipment Shoppers 2.98% 1.64x
Midwestern Voters 3.41% 1.63x
South State Fair Visitors 4.20% 1.63x
Farming Simulator Video Game Fans 3.87% 1.57x
Tractor Shoppers 3.14% 1.56x
Chain Pizzeria Fans 3.83% 1.54x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Belk.

Location Composition Index
Belk 1.39% 5.10x
Buckle 5.49% 4.77x
Carhartt 9.69% 4.62x
Eddie Bauer 2.28% 4.21x
Lane Bryant 3.99% 4.13x
Express Outlets 0.87% 3.99x
Jos A. Bank Clothiers 3.74% 3.83x
Charlotte Russe 3.28% 3.81x
American Eagle Outfitters 6.08% 3.72x
Dressbarn 3.54% 3.72x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.02% 4.21x
Environmentally Friendly Cars 0.01% 3.97x
Texas Off-Roading 0.02% 2.78x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 2.66x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.65x
General Interest 0.02% 2.49x
Ohio Universities 0.69% 2.26x
Central & Northwest Ohio Cluster 2.41% 2.12x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 2.12x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 2.05x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female