Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 4.01% | 1.76x |
| North Midwest State Fair Visitors | 3.72% | 1.69x |
| Smokie Mountain Trip Planner | 4.14% | 1.64x |
| South State Fair Visitors | 3.96% | 1.63x |
| Smoky Mountains Trip Planners | 3.27% | 1.63x |
| Cabin Rental Researchers | 3.86% | 1.54x |
| Hunters | 3.19% | 1.50x |
| Mowing Equipment Shoppers | 2.54% | 1.49x |
| Iowa County and Local Fair Visitors | 3.19% | 1.49x |
| Farming Simulator Video Game Fans | 3.53% | 1.48x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Curious about what else the Arby's audience is interested in?
Sign Up
APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Belk.
| Location | Composition | Index |
| Belk | 1.51% | 5.34x |
| Buckle | 5.89% | 4.91x |
| Carhartt | 20.91% | 4.69x |
| Lane Bryant | 4.21% | 4.36x |
| Eddie Bauer | 2.32% | 4.36x |
| Jos A. Bank Clothiers | 3.84% | 3.99x |
| Charlotte Russe | 2.11% | 3.98x |
| Journeys | 7.28% | 3.94x |
| Express Outlets | 0.83% | 3.94x |
| Dressbarn | 3.35% | 3.92x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Want to find more of the Arby's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Airsoft & Paintball Equipment.
| Content Affinity | Composition | Index |
| Airsoft & Paintball Equipment | 0.07% | 2.41x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 2.37x |
| Ohio Universities | 0.61% | 2.15x |
| London Tourism | 0.01% | 1.99x |
| Central & Northwest Ohio Cluster | 2.19% | 1.96x |
| Instagram Management | 0.02% | 1.96x |
| Indiana Finance & Business Cluster | 1.08% | 1.90x |
| Illinois Education | 0.06% | 1.80x |
| Kentucky News | 2.85% | 1.75x |
| Trucks | 0.25% | 1.75x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Want to see more of the Content Affinities the Arby's audience visits?
Sign Up
DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Arby's audience?
Sign Up