Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 1.89% | 1.69x |
| Cabin Rental Researchers | 2.12% | 1.57x |
| Mowing Equipment Shoppers | 1.27% | 1.55x |
| Water Park Visitors | 2.29% | 1.52x |
| Kentucky Wildcats Fans | 1.42% | 1.49x |
| Louisville Cardinals Fans | 1.38% | 1.47x |
| Tractor Shoppers | 1.47% | 1.46x |
| Black Friday Deal Shoppers | 1.81% | 1.46x |
| Xtreme Sports Fans | 1.53% | 1.45x |
| Cleveland Cavaliers Fans | 1.10% | 1.45x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Belk.
| Location | Composition | Index |
| Belk | 1.44% | 7.69x |
| Eddie Bauer | 0.76% | 5.81x |
| Hollister | 0.99% | 5.64x |
| Lane Bryant | 2.57% | 5.49x |
| American Eagle Outfitters | 3.26% | 5.34x |
| Journeys | 1.56% | 5.30x |
| Dressbarn | 2.26% | 5.30x |
| Aeropostale | 2.00% | 5.29x |
| Express Outlets | 0.20% | 5.22x |
| Gymboree | 1.91% | 5.18x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is ISPs & Local Services.
| Content Affinity | Composition | Index |
| ISPs & Local Services | 0.01% | 2.50x |
| Kentucky News | 1.68% | 2.34x |
| Scuba Diving | 0.03% | 2.25x |
| Consumer Rewards | 0.08% | 2.23x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.01% | 2.22x |
| Central & Northwest Ohio Cluster | 0.98% | 2.14x |
| Flags & Trump | 0.01% | 2.03x |
| Cleveland News | 1.49% | 1.99x |
| Ohio Universities | 0.40% | 1.98x |
| Cincinnati Cluster | 1.08% | 1.92x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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