Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 3.74% | 1.50x |
| Big Box Store Jewelry Sale Shoppers | 0.08% | 1.39x |
| North Midwest State Fair Visitors | 3.73% | 1.38x |
| Michigan County and Local Fair Visitors | 3.64% | 1.38x |
| Iowa County and Local Fair Visitors | 3.77% | 1.35x |
| South State Fair Visitors | 4.56% | 1.34x |
| Smoky Mountains Trip Planners | 2.53% | 1.34x |
| Kansas City Trip Planners | 3.63% | 1.34x |
| Cabin Rental Researchers | 4.44% | 1.34x |
| Holiday Season Sporting Goods Deal Shoppers | 2.38% | 1.32x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 3.50x |
| Maurices | 12.16% | 2.57x |
| Belk | 2.60% | 2.44x |
| Buckle | 7.81% | 2.26x |
| Carhartt | 42.90% | 2.11x |
| Eddie Bauer | 2.74% | 2.11x |
| Levi Strauss | 0.03% | 2.06x |
| Lane Bryant | 5.99% | 2.05x |
| American Eagle Outfitters | 5.50% | 1.96x |
| Dressbarn | 4.61% | 1.92x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Nutrition & Diabetic Living.
| Content Affinity | Composition | Index |
| Nutrition & Diabetic Living | 0.02% | 4.23x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.64x |
| Hobby Drones & Remote-Controlled Cars | 0.01% | 2.87x |
| Auto Tires & Parts Repair Researchers | 0.01% | 2.54x |
| Car Keys, Locks & Remotes | 0.01% | 2.36x |
| National Parks | 0.01% | 2.28x |
| Local & Travel England - East Midlands | 0.01% | 2.20x |
| Electrical Engineering | 0.01% | 2.13x |
| Discount Shopping | 0.01% | 1.83x |
| Unique & Personalized Fashion | 0.05% | 1.82x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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