Dstillery Audiences

ARBY'S

Audience Size: 2.3 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 5.68% 1.79x
Shelf-Stable Food Content Readers 0.08% 1.75x
Ohio State Buckeyes Fans 4.09% 1.63x
Michigan County and Local Fair Visitors 5.28% 1.61x
Midwestern Voters 4.32% 1.60x
Smoky Mountains Trip Planners 4.26% 1.59x
Food Bank Researchers 1.15% 1.58x
Cininnati Reds Fans 4.11% 1.57x
Indiana Hoosiers Fans 3.80% 1.55x
Kentucky Wildcats Fans 3.63% 1.53x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Maurices.

Location Composition Index
Maurices 1.85% 7.38x
Belk 1.01% 5.05x
Carhartt 29.45% 4.81x
Buckle 3.67% 4.63x
Lane Bryant 2.88% 4.41x
Levi Strauss 0.01% 4.28x
Eddie Bauer 1.33% 4.20x
Jos A. Bank Clothiers 2.44% 3.84x
Dressbarn 2.03% 3.77x
Express Outlets 0.46% 3.73x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.02% 3.98x
Home Office Products 0.01% 3.87x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.64x
Men's Fashion Shopping 0.01% 3.52x
Texas Off-Roading 0.01% 3.52x
Winnipeg Canada News 0.01% 3.52x
Roleplay & Fantasy Games 0.06% 2.86x
Concert Posters 0.03% 2.58x
Nepal News 0.03% 2.54x
Cigars 0.03% 2.38x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female