Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 5.68% | 1.79x |
| Shelf-Stable Food Content Readers | 0.08% | 1.75x |
| Ohio State Buckeyes Fans | 4.09% | 1.63x |
| Michigan County and Local Fair Visitors | 5.28% | 1.61x |
| Midwestern Voters | 4.32% | 1.60x |
| Smoky Mountains Trip Planners | 4.26% | 1.59x |
| Food Bank Researchers | 1.15% | 1.58x |
| Cininnati Reds Fans | 4.11% | 1.57x |
| Indiana Hoosiers Fans | 3.80% | 1.55x |
| Kentucky Wildcats Fans | 3.63% | 1.53x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.85% | 7.38x |
| Belk | 1.01% | 5.05x |
| Carhartt | 29.45% | 4.81x |
| Buckle | 3.67% | 4.63x |
| Lane Bryant | 2.88% | 4.41x |
| Levi Strauss | 0.01% | 4.28x |
| Eddie Bauer | 1.33% | 4.20x |
| Jos A. Bank Clothiers | 2.44% | 3.84x |
| Dressbarn | 2.03% | 3.77x |
| Express Outlets | 0.46% | 3.73x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.02% | 3.98x |
| Home Office Products | 0.01% | 3.87x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.64x |
| Men's Fashion Shopping | 0.01% | 3.52x |
| Texas Off-Roading | 0.01% | 3.52x |
| Winnipeg Canada News | 0.01% | 3.52x |
| Roleplay & Fantasy Games | 0.06% | 2.86x |
| Concert Posters | 0.03% | 2.58x |
| Nepal News | 0.03% | 2.54x |
| Cigars | 0.03% | 2.38x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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