Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 5.24% | 2.13x |
| Cininnati Reds Fans | 3.91% | 1.83x |
| Ohio State Buckeyes Fans | 3.68% | 1.77x |
| Smoky Mountains Trip Planners | 3.69% | 1.76x |
| Smokie Mountain Trip Planner | 4.78% | 1.75x |
| Indiana Hoosiers Fans | 3.54% | 1.72x |
| Michigan County and Local Fair Visitors | 4.28% | 1.71x |
| Kentucky Wildcats Fans | 3.36% | 1.69x |
| Kansas City Trip Planners | 3.92% | 1.65x |
| Nashville Trip Planners | 3.29% | 1.65x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.28% | 6.82x |
| Belk | 1.44% | 5.53x |
| Buckle | 5.54% | 5.08x |
| Levi Strauss | 0.03% | 4.90x |
| Carhartt | 25.82% | 4.81x |
| Lane Bryant | 3.95% | 4.60x |
| Eddie Bauer | 2.09% | 4.58x |
| Jos A. Bank Clothiers | 3.51% | 4.15x |
| Journeys | 7.48% | 4.14x |
| Dressbarn | 3.00% | 4.12x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Scotland Travel.
| Content Affinity | Composition | Index |
| Scotland Travel | 0.03% | 4.33x |
| Environmental Conservation | 0.02% | 3.98x |
| General Interest | 0.02% | 3.73x |
| Canada Shopping - Kitchenware | 0.02% | 3.39x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.03% | 3.06x |
| Teaching Abroad | 0.02% | 3.02x |
| Airsoft & Paintball Equipment | 0.09% | 2.99x |
| South Carolina Travel | 0.02% | 2.84x |
| London Tourism & Events | 0.02% | 2.62x |
| Telescopes | 0.10% | 2.58x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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