Dstillery Audiences

ARBY'S

Audience Size: 412.7 Thousand Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 412.7 thousand unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 2.11% 1.52x
Water Park Visitors 2.32% 1.50x
Kentucky Wildcats Fans 1.48% 1.49x
Hunters 1.66% 1.46x
Cleveland Cavaliers Fans 1.10% 1.44x
SEC Fans 1.47% 1.42x
Ohio State Buckeyes Fans 1.40% 1.42x
Tractor Shoppers 1.36% 1.42x
Louisville Cardinals Fans 1.42% 1.41x
Archery Enthusiasts 1.36% 1.40x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.42% 8.87x
American Eagle Outfitters 0.42% 8.65x
Carhartt 1.99% 7.56x
Old Navy 0.43% 7.53x
Dressbarn 0.29% 7.30x
Aeropostale 0.22% 6.54x
Victoria's Secret 0.45% 6.47x
Coach 0.35% 6.13x
LOFT 0.19% 5.84x
Chicos 0.24% 5.47x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Kentucky News.

Content Affinity Composition Index
Kentucky News 1.63% 2.15x
Ohio Universities 0.47% 1.95x
Central & Northwest Ohio Cluster 0.90% 1.93x
Rochester New York Cluster 0.67% 1.92x
Cleveland News 1.56% 1.85x
Indiana Finance & Business Cluster 0.48% 1.85x
Online Learning 0.03% 1.85x
Cincinnati Cluster 1.08% 1.82x
Indiana News & Business Cluster 1.17% 1.71x
West Virginia News 0.42% 1.66x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999