Dstillery Audiences

ARBY'S

Audience Size: 4.8 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 4.23% 1.81x
Smoky Mountains Trip Planners 3.27% 1.62x
Smokie Mountain Trip Planner 3.93% 1.57x
South State Fair Visitors 4.08% 1.56x
North Midwest State Fair Visitors 3.58% 1.56x
Cabin Rental Researchers 3.70% 1.55x
Midwestern Voters 3.06% 1.49x
Buick Vehicle Shoppers 3.34% 1.49x
Alabama Trip Planners 3.93% 1.43x
Mowing Equipment Shoppers 2.56% 1.43x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Belk.

Location Composition Index
Belk 1.56% 5.35x
Buckle 6.12% 4.92x
Carhartt 17.24% 4.72x
Eddie Bauer 2.47% 4.37x
Lane Bryant 4.40% 4.33x
Charlotte Russe 2.79% 4.02x
Express Outlets 0.93% 4.02x
Jos A. Bank Clothiers 3.98% 3.99x
Dressbarn 3.68% 3.93x
Chicos 4.53% 3.91x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is General Interest.

Content Affinity Composition Index
General Interest 0.03% 3.24x
Ohio Universities 0.59% 2.05x
Central & Northwest Ohio Cluster 2.01% 2.02x
Mining & Natural Resources 0.02% 2.01x
Franchising 0.03% 2.00x
Indiana Finance & Business Cluster 0.92% 1.91x
Illinois News 1.29% 1.80x
Cincinnati Cluster 2.38% 1.77x
College Sports 0.16% 1.68x
Vaping 0.18% 1.67x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female