Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 562.9 thousand unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Men's Underwear Shoppers.
| Interest | Composition | Index |
| Men's Underwear Shoppers | 3.30% | 3.04x |
| Blu-ray & DVD Movie Shoppers | 3.30% | 3.02x |
| Restaurant Supply Shoppers | 0.73% | 2.90x |
| Federal Government Discount Researchers | 3.66% | 2.74x |
| Business Filing Researchers | 2.20% | 2.64x |
| Automotive News Readers | 2.56% | 2.62x |
| Model Building Hobbyists | 3.66% | 2.61x |
| Masters in Management Researchers | 3.30% | 2.59x |
| Business Communication Product Researchers | 2.56% | 2.56x |
| Movie Ticket Buyers | 2.56% | 2.46x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Maurices.
| Location | Composition | Index |
| Maurices | 6.38% | 6.02x |
| Eddie Bauer | 1.49% | 5.03x |
| Buckle | 3.32% | 4.78x |
| Journeys | 4.70% | 4.75x |
| Bonobos | 0.22% | 4.62x |
| Lane Bryant | 2.39% | 4.51x |
| Carhartt | 32.84% | 4.39x |
| Mens Wearhouse | 3.47% | 4.34x |
| Old Navy | 4.22% | 4.31x |
| Lululemon | 1.01% | 4.22x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Auctions & Repossessions.
| Content Affinity | Composition | Index |
| Auctions & Repossessions | 0.04% | 4.40x |
| Theme Park Tourism | 0.73% | 3.77x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.64x |
| Discount Books | 0.02% | 3.57x |
| Finance & Accounting Cluster | 0.73% | 3.52x |
| Quotes & Inspiration | 0.73% | 3.52x |
| Sports - Climbing, Non-traditional | 0.73% | 3.41x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.35x |
| Disease Cluster | 0.04% | 3.35x |
| Music Education | 0.08% | 3.31x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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