Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.15% | 1.85x |
| South West State Fair Visitors | 5.18% | 1.74x |
| Smoky Mountains Trip Planners | 2.68% | 1.56x |
| North Midwest State Fair Visitors | 4.06% | 1.54x |
| Ohio County and Local Fair Visitors | 4.15% | 1.53x |
| Kansas City Trip Planners | 3.87% | 1.46x |
| Colorado County and Local Fair Visitors | 3.27% | 1.45x |
| Denver Trip Planners | 2.50% | 1.45x |
| Bigfoot Folklore Enthusiasts | 3.06% | 1.40x |
| Michigan County and Local Fair Visitors | 3.93% | 1.40x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 6.21x |
| Maurices | 10.08% | 4.03x |
| Belk | 2.07% | 3.84x |
| Buckle | 6.30% | 3.58x |
| Carhartt | 37.39% | 3.33x |
| Lane Bryant | 4.61% | 3.23x |
| Eddie Bauer | 2.06% | 3.20x |
| Levi Strauss | 0.02% | 3.19x |
| Mens Wearhouse | 6.58% | 3.06x |
| American Eagle Outfitters | 4.27% | 3.04x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Electrical Engineering.
| Content Affinity | Composition | Index |
| Electrical Engineering | 0.02% | 3.91x |
| Beauty & Cosmetics | 0.02% | 3.65x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.64x |
| Local & Travel England - Northern England | 0.02% | 3.42x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.02% | 3.33x |
| Car Keys, Locks & Remotes | 0.01% | 3.00x |
| Free Online Game Players | 0.04% | 2.88x |
| Home Furnishings | 0.04% | 2.86x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.81x |
| Trucking | 0.18% | 2.80x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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