Dstillery Audiences

ARBY'S

Audience Size: 2.2 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.15% 1.85x
South West State Fair Visitors 5.18% 1.74x
Smoky Mountains Trip Planners 2.68% 1.56x
North Midwest State Fair Visitors 4.06% 1.54x
Ohio County and Local Fair Visitors 4.15% 1.53x
Kansas City Trip Planners 3.87% 1.46x
Colorado County and Local Fair Visitors 3.27% 1.45x
Denver Trip Planners 2.50% 1.45x
Bigfoot Folklore Enthusiasts 3.06% 1.40x
Michigan County and Local Fair Visitors 3.93% 1.40x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 6.21x
Maurices 10.08% 4.03x
Belk 2.07% 3.84x
Buckle 6.30% 3.58x
Carhartt 37.39% 3.33x
Lane Bryant 4.61% 3.23x
Eddie Bauer 2.06% 3.20x
Levi Strauss 0.02% 3.19x
Mens Wearhouse 6.58% 3.06x
American Eagle Outfitters 4.27% 3.04x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Electrical Engineering.

Content Affinity Composition Index
Electrical Engineering 0.02% 3.91x
Beauty & Cosmetics 0.02% 3.65x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.64x
Local & Travel England - Northern England 0.02% 3.42x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.02% 3.33x
Car Keys, Locks & Remotes 0.01% 3.00x
Free Online Game Players 0.04% 2.88x
Home Furnishings 0.04% 2.86x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.81x
Trucking 0.18% 2.80x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female