Dstillery Audiences

ARBY'S

Audience Size: 3.1 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 4.08% 1.59x
North Midwest State Fair Visitors 4.16% 1.45x
Smoky Mountains Trip Planners 3.17% 1.43x
Michigan County and Local Fair Visitors 4.02% 1.43x
Kansas City Trip Planners 3.85% 1.41x
South State Fair Visitors 4.80% 1.41x
Midwestern Voters 2.93% 1.39x
Indiana Hoosiers Fans 2.78% 1.37x
Cabin Rental Researchers 4.45% 1.37x
Kentucky Wildcats Fans 2.62% 1.36x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Maurices.

Location Composition Index
Maurices 6.75% 2.55x
Belk 1.16% 2.29x
Buckle 3.76% 2.13x
Carhartt 28.48% 2.06x
Levi Strauss 0.02% 2.04x
Eddie Bauer 1.39% 1.98x
Lane Bryant 2.85% 1.92x
American Eagle Outfitters 2.69% 1.80x
Express Outlets 0.53% 1.79x
Mens Wearhouse 3.87% 1.76x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.64x
Higher Education 0.01% 3.35x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.01% 2.87x
Vaping 0.01% 2.77x
National Parks 0.03% 2.36x
Machines & Industrial Supplies 0.01% 2.06x
Vegans & Animal Welfare 0.03% 1.94x
Utah Cluster 0.95% 1.82x
Indiana Finance & Business Cluster 0.94% 1.80x
Central & Northwest Ohio Cluster 2.15% 1.74x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female