Dstillery Audiences

ARBY'S

Audience Size: 1.4 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 5.44% 1.71x
Michigan County and Local Fair Visitors 4.89% 1.51x
Kansas City Trip Planners 4.35% 1.46x
Tractor Shoppers 3.71% 1.43x
Ohio State Buckeyes Fans 3.58% 1.41x
Full Size Pickup Auto Intenders 1.33% 1.41x
Work Boots & Safety Footwear Shoppers 3.69% 1.40x
Truck Shoppers 3.78% 1.40x
Cleveland Cavaliers Fans 2.51% 1.40x
Midwestern Voters 3.81% 1.39x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 8.50x
Maurices 6.34% 4.64x
Buckle 3.16% 4.07x
Belk 0.97% 3.85x
Eddie Bauer 1.23% 3.75x
Carhartt 35.86% 3.67x
Mens Wearhouse 3.80% 3.45x
Lane Bryant 2.57% 3.44x
Express Outlets 0.44% 3.34x
Victoria's Secret 3.84% 3.28x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 0.04% 6.13x
Sports - Golf, Hunting, Fishing 0.03% 4.29x
Chef & Restaurant Resources 0.09% 4.09x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.64x
Discount Books 0.02% 3.57x
Shipping & Logistics 0.03% 3.39x
Bathrooms & Plumbing 0.07% 3.21x
College Sports 0.08% 3.02x
Germany Cluster 0.02% 2.95x
Food Cluster 0.04% 2.55x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female