Dstillery Audiences

ARBY'S

Audience Size: 1.6 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 5.36% 1.74x
Smoky Mountains Trip Planners 4.41% 1.68x
Michigan County and Local Fair Visitors 4.83% 1.59x
Midwestern Voters 4.09% 1.53x
Smokie Mountain Trip Planner 4.95% 1.50x
RC Helicopters and Drones Hobbyists 3.79% 1.49x
Outdoors Enthusiasts 3.92% 1.46x
Indiana Hoosiers Fans 3.48% 1.44x
Water Park Visitors 4.03% 1.44x
Bigfoot Folklore Enthusiasts 3.67% 1.43x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Maurices.

Location Composition Index
Maurices 5.22% 4.83x
Buckle 2.23% 4.17x
Belk 0.74% 3.84x
Carhartt 35.05% 3.83x
Eddie Bauer 0.84% 3.68x
Lane Bryant 2.21% 3.63x
Mens Wearhouse 3.39% 3.50x
Old Navy 3.57% 3.35x
Journeys 2.67% 3.33x
Gymboree 1.37% 3.32x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.02% 3.98x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.64x
Discount Books 0.02% 3.57x
Right Wing Blogs - Political Activism 0.04% 3.51x
Winnipeg Canada News 0.02% 3.17x
Malaya 0.02% 3.02x
Gadgets 0.03% 2.86x
Higher-End Fashion Brands 0.02% 2.62x
Nepal News 0.03% 2.56x
Cosmetics Business 0.02% 2.54x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female