Dstillery Audiences

ARBY'S

Audience Size: 2.8 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 1.89% 1.69x
Cabin Rental Researchers 2.12% 1.57x
Mowing Equipment Shoppers 1.27% 1.55x
Water Park Visitors 2.29% 1.52x
Kentucky Wildcats Fans 1.42% 1.49x
Louisville Cardinals Fans 1.38% 1.47x
Tractor Shoppers 1.47% 1.46x
Black Friday Deal Shoppers 1.81% 1.46x
Xtreme Sports Fans 1.53% 1.45x
Cleveland Cavaliers Fans 1.10% 1.45x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Belk.

Location Composition Index
Belk 1.44% 7.69x
Eddie Bauer 0.76% 5.81x
Hollister 0.99% 5.64x
Lane Bryant 2.57% 5.49x
American Eagle Outfitters 3.26% 5.34x
Journeys 1.56% 5.30x
Dressbarn 2.26% 5.30x
Aeropostale 2.00% 5.29x
Express Outlets 0.20% 5.22x
Gymboree 1.91% 5.18x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.01% 2.50x
Kentucky News 1.68% 2.34x
Scuba Diving 0.03% 2.25x
Consumer Rewards 0.08% 2.23x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.01% 2.22x
Central & Northwest Ohio Cluster 0.98% 2.14x
Flags & Trump 0.01% 2.03x
Cleveland News 1.49% 1.99x
Ohio Universities 0.40% 1.98x
Cincinnati Cluster 1.08% 1.92x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female