Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 552.2 thousand unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 5.01% | 1.69x |
| Nashville Trip Planners | 3.93% | 1.63x |
| Restaurant Supply Shoppers | 0.15% | 1.61x |
| Smoky Mountains Trip Planners | 4.02% | 1.60x |
| Harley Davidson Shoppers | 4.24% | 1.51x |
| Michigan County and Local Fair Visitors | 4.61% | 1.50x |
| South State Fair Visitors | 5.10% | 1.49x |
| Iowa County and Local Fair Visitors | 4.36% | 1.49x |
| Midwestern Voters | 3.84% | 1.48x |
| Hunters | 4.21% | 1.47x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 5.38x |
| Maurices | 5.26% | 4.78x |
| Eddie Bauer | 1.16% | 4.30x |
| Buckle | 3.34% | 4.30x |
| Express Outlets | 0.42% | 4.14x |
| Lane Bryant | 2.27% | 3.95x |
| Carhartt | 30.38% | 3.92x |
| Belk | 0.97% | 3.88x |
| Abercrombie & Fitch | 0.14% | 3.77x |
| Mens Wearhouse | 3.00% | 3.70x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Auctions & Repossessions.
| Content Affinity | Composition | Index |
| Auctions & Repossessions | 0.04% | 4.40x |
| Book Publishers | 0.06% | 3.83x |
| Nutrition & Diabetic Living | 0.05% | 3.79x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.64x |
| Pet Supplies | 0.08% | 3.48x |
| Hobby Vehicles | 0.06% | 3.45x |
| Illinois College Sports | 0.06% | 3.36x |
| Disease Cluster | 0.04% | 3.35x |
| Beach Vacations | 0.06% | 3.21x |
| Car Keys, Locks & Remotes | 0.09% | 3.17x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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