Dstillery Audiences

ARBY'S

Audience Size: 4.4 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 3.74% 1.50x
Big Box Store Jewelry Sale Shoppers 0.08% 1.39x
North Midwest State Fair Visitors 3.73% 1.38x
Michigan County and Local Fair Visitors 3.64% 1.38x
Iowa County and Local Fair Visitors 3.77% 1.35x
South State Fair Visitors 4.56% 1.34x
Smoky Mountains Trip Planners 2.53% 1.34x
Kansas City Trip Planners 3.63% 1.34x
Cabin Rental Researchers 4.44% 1.34x
Holiday Season Sporting Goods Deal Shoppers 2.38% 1.32x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 3.50x
Maurices 12.16% 2.57x
Belk 2.60% 2.44x
Buckle 7.81% 2.26x
Carhartt 42.90% 2.11x
Eddie Bauer 2.74% 2.11x
Levi Strauss 0.03% 2.06x
Lane Bryant 5.99% 2.05x
American Eagle Outfitters 5.50% 1.96x
Dressbarn 4.61% 1.92x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Nutrition & Diabetic Living.

Content Affinity Composition Index
Nutrition & Diabetic Living 0.02% 4.23x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.64x
Hobby Drones & Remote-Controlled Cars 0.01% 2.87x
Auto Tires & Parts Repair Researchers 0.01% 2.54x
Car Keys, Locks & Remotes 0.01% 2.36x
National Parks 0.01% 2.28x
Local & Travel England - East Midlands 0.01% 2.20x
Electrical Engineering 0.01% 2.13x
Discount Shopping 0.01% 1.83x
Unique & Personalized Fashion 0.05% 1.82x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female