Dstillery Audiences

ARBY'S

Audience Size: 552.2 Thousand Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 552.2 thousand unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 5.01% 1.69x
Nashville Trip Planners 3.93% 1.63x
Restaurant Supply Shoppers 0.15% 1.61x
Smoky Mountains Trip Planners 4.02% 1.60x
Harley Davidson Shoppers 4.24% 1.51x
Michigan County and Local Fair Visitors 4.61% 1.50x
South State Fair Visitors 5.10% 1.49x
Iowa County and Local Fair Visitors 4.36% 1.49x
Midwestern Voters 3.84% 1.48x
Hunters 4.21% 1.47x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 5.38x
Maurices 5.26% 4.78x
Eddie Bauer 1.16% 4.30x
Buckle 3.34% 4.30x
Express Outlets 0.42% 4.14x
Lane Bryant 2.27% 3.95x
Carhartt 30.38% 3.92x
Belk 0.97% 3.88x
Abercrombie & Fitch 0.14% 3.77x
Mens Wearhouse 3.00% 3.70x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.04% 4.40x
Book Publishers 0.06% 3.83x
Nutrition & Diabetic Living 0.05% 3.79x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.64x
Pet Supplies 0.08% 3.48x
Hobby Vehicles 0.06% 3.45x
Illinois College Sports 0.06% 3.36x
Disease Cluster 0.04% 3.35x
Beach Vacations 0.06% 3.21x
Car Keys, Locks & Remotes 0.09% 3.17x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female