Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 4.23% | 1.81x |
| Smoky Mountains Trip Planners | 3.27% | 1.62x |
| Smokie Mountain Trip Planner | 3.93% | 1.57x |
| South State Fair Visitors | 4.08% | 1.56x |
| North Midwest State Fair Visitors | 3.58% | 1.56x |
| Cabin Rental Researchers | 3.70% | 1.55x |
| Midwestern Voters | 3.06% | 1.49x |
| Buick Vehicle Shoppers | 3.34% | 1.49x |
| Alabama Trip Planners | 3.93% | 1.43x |
| Mowing Equipment Shoppers | 2.56% | 1.43x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Belk.
| Location | Composition | Index |
| Belk | 1.56% | 5.35x |
| Buckle | 6.12% | 4.92x |
| Carhartt | 17.24% | 4.72x |
| Eddie Bauer | 2.47% | 4.37x |
| Lane Bryant | 4.40% | 4.33x |
| Charlotte Russe | 2.79% | 4.02x |
| Express Outlets | 0.93% | 4.02x |
| Jos A. Bank Clothiers | 3.98% | 3.99x |
| Dressbarn | 3.68% | 3.93x |
| Chicos | 4.53% | 3.91x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.03% | 3.24x |
| Ohio Universities | 0.59% | 2.05x |
| Central & Northwest Ohio Cluster | 2.01% | 2.02x |
| Mining & Natural Resources | 0.02% | 2.01x |
| Franchising | 0.03% | 2.00x |
| Indiana Finance & Business Cluster | 0.92% | 1.91x |
| Illinois News | 1.29% | 1.80x |
| Cincinnati Cluster | 2.38% | 1.77x |
| College Sports | 0.16% | 1.68x |
| Vaping | 0.18% | 1.67x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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