Dstillery Audiences

ARBY'S

Audience Size: 4.4 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 4.01% 1.76x
North Midwest State Fair Visitors 3.72% 1.69x
Smokie Mountain Trip Planner 4.14% 1.64x
South State Fair Visitors 3.96% 1.63x
Smoky Mountains Trip Planners 3.27% 1.63x
Cabin Rental Researchers 3.86% 1.54x
Hunters 3.19% 1.50x
Mowing Equipment Shoppers 2.54% 1.49x
Iowa County and Local Fair Visitors 3.19% 1.49x
Farming Simulator Video Game Fans 3.53% 1.48x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Belk.

Location Composition Index
Belk 1.51% 5.34x
Buckle 5.89% 4.91x
Carhartt 20.91% 4.69x
Lane Bryant 4.21% 4.36x
Eddie Bauer 2.32% 4.36x
Jos A. Bank Clothiers 3.84% 3.99x
Charlotte Russe 2.11% 3.98x
Journeys 7.28% 3.94x
Express Outlets 0.83% 3.94x
Dressbarn 3.35% 3.92x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Airsoft & Paintball Equipment.

Content Affinity Composition Index
Airsoft & Paintball Equipment 0.07% 2.41x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.37x
Ohio Universities 0.61% 2.15x
London Tourism 0.01% 1.99x
Central & Northwest Ohio Cluster 2.19% 1.96x
Instagram Management 0.02% 1.96x
Indiana Finance & Business Cluster 1.08% 1.90x
Illinois Education 0.06% 1.80x
Kentucky News 2.85% 1.75x
Trucks 0.25% 1.75x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female