Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 412.7 thousand unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 2.11% | 1.52x |
| Water Park Visitors | 2.32% | 1.50x |
| Kentucky Wildcats Fans | 1.48% | 1.49x |
| Hunters | 1.66% | 1.46x |
| Cleveland Cavaliers Fans | 1.10% | 1.44x |
| SEC Fans | 1.47% | 1.42x |
| Ohio State Buckeyes Fans | 1.40% | 1.42x |
| Tractor Shoppers | 1.36% | 1.42x |
| Louisville Cardinals Fans | 1.42% | 1.41x |
| Archery Enthusiasts | 1.36% | 1.40x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.42% | 8.87x |
| American Eagle Outfitters | 0.42% | 8.65x |
| Carhartt | 1.99% | 7.56x |
| Old Navy | 0.43% | 7.53x |
| Dressbarn | 0.29% | 7.30x |
| Aeropostale | 0.22% | 6.54x |
| Victoria's Secret | 0.45% | 6.47x |
| Coach | 0.35% | 6.13x |
| LOFT | 0.19% | 5.84x |
| Chicos | 0.24% | 5.47x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Kentucky News.
| Content Affinity | Composition | Index |
| Kentucky News | 1.63% | 2.15x |
| Ohio Universities | 0.47% | 1.95x |
| Central & Northwest Ohio Cluster | 0.90% | 1.93x |
| Rochester New York Cluster | 0.67% | 1.92x |
| Cleveland News | 1.56% | 1.85x |
| Indiana Finance & Business Cluster | 0.48% | 1.85x |
| Online Learning | 0.03% | 1.85x |
| Cincinnati Cluster | 1.08% | 1.82x |
| Indiana News & Business Cluster | 1.17% | 1.71x |
| West Virginia News | 0.42% | 1.66x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999
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