Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.07x |
| Smoky Mountains Trip Planners | 2.11% | 1.65x |
| Water Park Visitors | 2.39% | 1.59x |
| Cabin Rental Researchers | 2.22% | 1.56x |
| Mowing Equipment Shoppers | 1.58% | 1.54x |
| Alabama Trip Planners | 2.39% | 1.53x |
| Tractor Shoppers | 1.88% | 1.53x |
| Cininnati Reds Fans | 1.84% | 1.52x |
| Midwestern Voters | 1.74% | 1.51x |
| Cleveland Indians Fans | 1.79% | 1.49x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Belk.
| Location | Composition | Index |
| Belk | 1.60% | 6.83x |
| Carhartt | 10.29% | 5.31x |
| Buckle | 2.48% | 5.29x |
| Eddie Bauer | 1.30% | 5.12x |
| Express Outlets | 0.58% | 5.04x |
| Aeropostale | 2.12% | 4.79x |
| Lane Bryant | 4.05% | 4.79x |
| American Eagle Outfitters | 4.15% | 4.65x |
| Gymboree | 2.00% | 4.62x |
| Journeys | 2.89% | 4.54x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Central & Northwest Ohio Cluster.
| Content Affinity | Composition | Index |
| Central & Northwest Ohio Cluster | 1.47% | 2.26x |
| Kentucky News | 2.27% | 2.18x |
| Ohio Universities | 0.54% | 2.12x |
| Cleveland News | 2.24% | 2.02x |
| Cincinnati Cluster | 1.73% | 1.95x |
| Consumer Rewards | 0.05% | 1.91x |
| Indiana Finance & Business Cluster | 0.61% | 1.86x |
| West Virginia News | 0.53% | 1.82x |
| Active Lifestyle Enthusiasts | 0.01% | 1.75x |
| South Dakota Cluster | 0.41% | 1.73x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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