Dstillery Audiences

ARBY'S

Audience Size: 5 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 2.07x
Smoky Mountains Trip Planners 2.11% 1.65x
Water Park Visitors 2.39% 1.59x
Cabin Rental Researchers 2.22% 1.56x
Mowing Equipment Shoppers 1.58% 1.54x
Alabama Trip Planners 2.39% 1.53x
Tractor Shoppers 1.88% 1.53x
Cininnati Reds Fans 1.84% 1.52x
Midwestern Voters 1.74% 1.51x
Cleveland Indians Fans 1.79% 1.49x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Belk.

Location Composition Index
Belk 1.60% 6.83x
Carhartt 10.29% 5.31x
Buckle 2.48% 5.29x
Eddie Bauer 1.30% 5.12x
Express Outlets 0.58% 5.04x
Aeropostale 2.12% 4.79x
Lane Bryant 4.05% 4.79x
American Eagle Outfitters 4.15% 4.65x
Gymboree 2.00% 4.62x
Journeys 2.89% 4.54x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 1.47% 2.26x
Kentucky News 2.27% 2.18x
Ohio Universities 0.54% 2.12x
Cleveland News 2.24% 2.02x
Cincinnati Cluster 1.73% 1.95x
Consumer Rewards 0.05% 1.91x
Indiana Finance & Business Cluster 0.61% 1.86x
West Virginia News 0.53% 1.82x
Active Lifestyle Enthusiasts 0.01% 1.75x
South Dakota Cluster 0.41% 1.73x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female