Dstillery Audiences

ARBY'S

Audience Size: 975.6 Thousand Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 975.6 thousand unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Nashville Trip Planners.

Interest Composition Index
Nashville Trip Planners 1.87% 1.51x
Restaurant Supply Shoppers 0.17% 1.48x
South West State Fair Visitors 3.82% 1.44x
Cincinnati Bengals Fans 2.48% 1.42x
Golden State Warriors Fans 3.67% 1.41x
South State Fair Visitors 4.68% 1.41x
Restaurant Menu Researchers 0.91% 1.40x
Ohio State Buckeyes Fans 3.14% 1.40x
Pizza Lovers 1.60% 1.38x
Online Exercise Class Users 0.52% 1.37x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Belk.

Location Composition Index
Belk 0.53% 5.33x
Buckle 2.04% 5.12x
Maurices 3.08% 4.93x
Lane Bryant 1.10% 4.80x
Eddie Bauer 0.40% 4.49x
Charlotte Russe 0.47% 4.35x
Mens Wearhouse 1.66% 4.31x
Journeys 2.34% 4.06x
Dressbarn 1.03% 3.90x
Express Outlets 0.27% 3.84x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.02% 3.89x
Minnesota Community Business Cluster 0.03% 3.69x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.64x
Public Policy Media 0.07% 3.63x
Historical Information - Museums & Libraries 0.04% 3.59x
Children's Health 0.02% 3.26x
Electrical Engineering 0.02% 3.15x
Ohio Universities 0.16% 2.80x
Personal Finance Researchers 0.04% 2.75x
Power Tools 0.04% 2.72x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female