Dstillery Audiences

ARBY'S

Audience Size: 562.9 Thousand Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 562.9 thousand unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Men's Underwear Shoppers.

Interest Composition Index
Men's Underwear Shoppers 3.30% 3.04x
Blu-ray & DVD Movie Shoppers 3.30% 3.02x
Restaurant Supply Shoppers 0.73% 2.90x
Federal Government Discount Researchers 3.66% 2.74x
Business Filing Researchers 2.20% 2.64x
Automotive News Readers 2.56% 2.62x
Model Building Hobbyists 3.66% 2.61x
Masters in Management Researchers 3.30% 2.59x
Business Communication Product Researchers 2.56% 2.56x
Movie Ticket Buyers 2.56% 2.46x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Maurices.

Location Composition Index
Maurices 6.38% 6.02x
Eddie Bauer 1.49% 5.03x
Buckle 3.32% 4.78x
Journeys 4.70% 4.75x
Bonobos 0.22% 4.62x
Lane Bryant 2.39% 4.51x
Carhartt 32.84% 4.39x
Mens Wearhouse 3.47% 4.34x
Old Navy 4.22% 4.31x
Lululemon 1.01% 4.22x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.04% 4.40x
Theme Park Tourism 0.73% 3.77x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.64x
Discount Books 0.02% 3.57x
Finance & Accounting Cluster 0.73% 3.52x
Quotes & Inspiration 0.73% 3.52x
Sports - Climbing, Non-traditional 0.73% 3.41x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.35x
Disease Cluster 0.04% 3.35x
Music Education 0.08% 3.31x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male