Dstillery Audiences

ARBY'S

Audience Size: 4.2 Million Devices

Explore the Arby's Audience

Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Arby's audience.

Dstillery Crafted Audiences

INTERESTS

The Arby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arby's audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 1.91% 1.72x
Tractor Shoppers 1.72% 1.65x
Cabin Rental Researchers 2.03% 1.60x
Water Park Visitors 2.03% 1.60x
Black Friday Deal Shoppers 1.77% 1.45x
Dodge Vehicle Shoppers 1.65% 1.44x
Hunters 1.63% 1.42x
Alabama Trip Planners 4.37% 1.42x
Truck Shoppers 1.63% 1.42x
Gun Rights Advocates 1.69% 1.42x
Composition Percentage: The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arby's audience is Belk.

Location Composition Index
Belk 1.67% 7.80x
Eddie Bauer 1.07% 5.65x
Express Outlets 0.39% 5.58x
Carhartt 12.84% 5.57x
Aeropostale 2.26% 5.45x
Lane Bryant 3.56% 5.40x
American Eagle Outfitters 3.87% 5.36x
Gymboree 2.02% 5.31x
Dressbarn 2.93% 5.15x
Columbia 0.72% 5.03x
Composition Percentage: The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arby's audience is Kentucky News.

Content Affinity Composition Index
Kentucky News 1.86% 2.29x
Cleveland News 1.69% 2.03x
Alabama News 1.70% 1.63x
Michigan Cluster 1.72% 1.47x
Car Forums 1.77% 1.28x
Georgia Cluster 2.09% 1.26x
Colorado News 1.64% 1.22x
Chain Restaurants 1.76% 1.16x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 2.43% 1.11x
Phone & Business Information Searchers 3.81% 1.10x
Composition Percentage: The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female