Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 2.07x |
| Ohio County and Local Fair Visitors | 3.72% | 1.95x |
| Smoky Mountains Trip Planners | 2.88% | 1.60x |
| Midwestern Voters | 2.57% | 1.59x |
| Cabin Rental Researchers | 2.78% | 1.55x |
| Mowing Equipment Shoppers | 2.07% | 1.47x |
| Water Park Visitors | 2.87% | 1.45x |
| Alabama Trip Planners | 3.22% | 1.45x |
| Cininnati Reds Fans | 2.30% | 1.44x |
| Black Friday Deal Shoppers | 2.72% | 1.43x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Belk.
| Location | Composition | Index |
| Belk | 1.18% | 5.47x |
| Buckle | 4.17% | 5.01x |
| Carhartt | 3.11% | 4.80x |
| Eddie Bauer | 1.65% | 4.43x |
| Express Outlets | 0.71% | 4.35x |
| Lane Bryant | 3.68% | 4.21x |
| Jos A. Bank Clothiers | 3.50% | 3.92x |
| Chicos | 3.38% | 3.90x |
| Mens Wearhouse | 6.18% | 3.84x |
| American Eagle Outfitters | 5.08% | 3.82x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Central & Northwest Ohio Cluster.
| Content Affinity | Composition | Index |
| Central & Northwest Ohio Cluster | 2.09% | 2.18x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 1.98x |
| Indiana Finance & Business Cluster | 1.04% | 1.97x |
| Cincinnati Cluster | 2.50% | 1.93x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 1.93x |
| Ohio Universities | 0.64% | 1.92x |
| Sports - Golf, Hunting, Fishing | 0.04% | 1.86x |
| Cleveland News | 2.75% | 1.78x |
| Michigan Cluster | 3.33% | 1.67x |
| Kentucky News | 2.30% | 1.66x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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