Explore the Arby's Audience
Below you'll find more information about the Arby's audience, broken down in different categories based on their digital and physical behaviors. These are 966.2 thousand unique devices whose actions qualify for the Arby's audience.
INTERESTS
The Arby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arby's audience is Colorado County and Local Fair Visitors.
| Interest | Composition | Index |
| Colorado County and Local Fair Visitors | 3.84% | 1.96x |
| Quarantine Planners | 1.06% | 1.89x |
| Aspen Trip Planners | 1.89% | 1.86x |
| South West State Fair Visitors | 5.10% | 1.80x |
| Denver Trip Planners | 2.11% | 1.78x |
| Bargain Shopping Researchers | 0.63% | 1.70x |
| Home Exterior Design Enthusiasts | 0.70% | 1.64x |
| Ohio County and Local Fair Visitors | 3.94% | 1.60x |
| Michigan County and Local Fair Visitors | 4.02% | 1.50x |
| Smoky Mountains Trip Planners | 2.14% | 1.49x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Interest attribute.
Index: A comparison of the Arby's audience to the internet population.
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APPAREL RETAILERS
The Arby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arby's audience is Belk.
| Location | Composition | Index |
| Belk | 0.69% | 4.53x |
| Maurices | 3.88% | 4.50x |
| Carhartt | 14.38% | 4.45x |
| Buckle | 2.24% | 4.13x |
| Lane Bryant | 1.52% | 3.86x |
| Mens Wearhouse | 2.10% | 3.57x |
| Eddie Bauer | 0.66% | 3.37x |
| Jos A. Bank Clothiers | 1.14% | 3.31x |
| Dressbarn | 1.10% | 3.22x |
| Chicos | 1.39% | 3.14x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Location attribute.
Index: A comparison of the Arby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arby's audience is Engineering.
| Content Affinity | Composition | Index |
| Engineering | 0.03% | 5.77x |
| Art News & Products | 0.03% | 4.53x |
| Medical Supplies and Information | 0.03% | 4.03x |
| College Sports | 0.03% | 3.98x |
| Colorado Cluster | 1.95% | 3.75x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.64x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.02% | 3.33x |
| Electrical Engineering | 0.02% | 3.15x |
| Parenting & Children's Activities | 0.02% | 3.06x |
| Sewing, Embroidery & Quilting | 0.10% | 2.82x |
Composition Percentage:
The overlap percentage between the Arby's audience and the Content Affinity attribute.
Index: A comparison of the Arby's audience to the internet population.
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DEMOGRAPHICS
The Arby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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