Explore the Arhaus Audience
Below you'll find more information about the Arhaus audience, broken down in different categories based on their digital and physical behaviors. These are 58 thousand unique devices whose actions qualify for the Arhaus audience.
INTERESTS
The Arhaus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arhaus audience is Cybersecurity Researchers.
| Interest | Composition | Index |
| Cybersecurity Researchers | 5.81% | 4.15x |
| Post COVID-19 Restaurant Reopening Researchers | 2.03% | 3.67x |
| Business Decision Makers | 4.07% | 3.64x |
| Business News Readers | 4.36% | 3.52x |
| Apple Fans | 4.36% | 3.44x |
| COVID Thanksgiving Planners | 3.20% | 3.42x |
| Readers of Japanese Content | 3.49% | 3.33x |
| Media Buying Professionals | 3.20% | 3.33x |
| Indoor Cycling & Spinning Enthusiasts | 2.91% | 3.31x |
| Competitive Sports Participants | 3.20% | 3.27x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Interest attribute.
Index: A comparison of the Arhaus audience to the internet population.
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APPAREL RETAILERS
The Arhaus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arhaus audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 4.84% | 24.29x |
| Madewell | 11.27% | 21.09x |
| Anthropologie | 18.13% | 20.47x |
| LL Bean | 3.20% | 20.05x |
| Joe's Jeans | 0.65% | 19.76x |
| Johnston and Murphy | 1.25% | 12.88x |
| Free People | 6.79% | 12.64x |
| Michael Kors | 15.32% | 11.97x |
| Ann Taylor | 4.24% | 11.87x |
| White House Black Market | 23.44% | 11.02x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Location attribute.
Index: A comparison of the Arhaus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arhaus audience is Space & National Security.
| Content Affinity | Composition | Index |
| Space & National Security | 1.45% | 7.29x |
| Conservatives & Conspiracies | 1.16% | 6.81x |
| High-End Audio | 0.87% | 5.58x |
| LGBTQ Advocacy | 1.16% | 4.93x |
| San Diego Cluster | 1.74% | 4.85x |
| New Jersey Travel Location Cluster | 0.88% | 4.72x |
| Broadway Information | 0.58% | 3.64x |
| Texas University Athletics | 2.03% | 3.62x |
| Golf Travel & Gear | 1.16% | 3.52x |
| Small Business Resources | 5.81% | 3.51x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Content Affinity attribute.
Index: A comparison of the Arhaus audience to the internet population.
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DEMOGRAPHICS
The Arhaus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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