Explore the Arhaus Audience
Below you'll find more information about the Arhaus audience, broken down in different categories based on their digital and physical behaviors. These are 154.2 thousand unique devices whose actions qualify for the Arhaus audience.
INTERESTS
The Arhaus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arhaus audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.11% | 3.37x |
| Architecture Enthusiasts | 3.77% | 2.28x |
| Wedding Registrants | 3.47% | 2.24x |
| Retired Government Employees | 3.17% | 2.21x |
| Real Estate Decision Makers | 4.30% | 2.20x |
| Federal Employee Benefits Researchers | 3.09% | 2.17x |
| Hair Care Shoppers | 3.24% | 2.08x |
| Women's Fashion Magazine Readers | 3.39% | 2.07x |
| Sightseeing Travelers | 3.92% | 2.05x |
| Fantasy & Comic Fans | 3.54% | 2.00x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Interest attribute.
Index: A comparison of the Arhaus audience to the internet population.
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APPAREL RETAILERS
The Arhaus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arhaus audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 2.44% | 46.06x |
| LL Bean | 4.72% | 39.33x |
| Madewell | 14.29% | 33.83x |
| Free People | 12.05% | 31.08x |
| Anthropologie | 6.72% | 30.03x |
| Bonobos | 8.30% | 27.93x |
| Michael Kors | 25.03% | 26.21x |
| Zara | 11.64% | 25.92x |
| White House Black Market | 32.27% | 23.73x |
| Topshop | 2.03% | 23.04x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Location attribute.
Index: A comparison of the Arhaus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arhaus audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 0.23% | 4.62x |
| Ohio Universities | 1.28% | 4.54x |
| European Museums, Restaurants & Events | 0.45% | 4.08x |
| India Cluster | 0.30% | 3.55x |
| Aid Groups | 0.23% | 3.54x |
| Bridal Fashion | 0.23% | 3.50x |
| Audio Clips & Sound Effects | 0.14% | 3.41x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.14% | 3.16x |
| India Bollywood, Weddings & Gossip | 0.83% | 3.02x |
| Arts & Crafts | 0.12% | 2.98x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Content Affinity attribute.
Index: A comparison of the Arhaus audience to the internet population.
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DEMOGRAPHICS
The Arhaus audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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