Explore the Arhaus Audience
Below you'll find more information about the Arhaus audience, broken down in different categories based on their digital and physical behaviors. These are 132.2 thousand unique devices whose actions qualify for the Arhaus audience.
INTERESTS
The Arhaus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arhaus audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.11% | 3.37x |
| New York Mets Fans | 2.72% | 2.09x |
| Sports Memorabilia Shoppers | 3.29% | 2.09x |
| Golf Course Researchers | 0.34% | 2.07x |
| New York Jets Fans | 2.44% | 2.02x |
| Videographers | 3.01% | 2.01x |
| Work Hard, Play Hard Travelers | 1.34% | 1.95x |
| Baseball Enthusiasts | 2.72% | 1.94x |
| Cleveland Cavaliers Fans | 2.04% | 1.93x |
| Craft Spirits Enthusiasts | 2.78% | 1.93x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Interest attribute.
Index: A comparison of the Arhaus audience to the internet population.
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APPAREL RETAILERS
The Arhaus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arhaus audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 3.76% | 43.73x |
| Madewell | 12.94% | 36.07x |
| Bonobos | 6.07% | 35.39x |
| Eddie Bauer | 10.00% | 31.74x |
| Free People | 10.36% | 29.72x |
| Michael Kors | 13.08% | 26.45x |
| Zara | 9.89% | 24.95x |
| White House Black Market | 16.09% | 23.75x |
| Topshop | 1.05% | 23.29x |
| Chicos | 17.85% | 22.16x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Location attribute.
Index: A comparison of the Arhaus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arhaus audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.10% | 90.71x |
| Watches & Jewelry | 0.06% | 71.10x |
| Golf & Boats | 0.03% | 41.71x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.05% | 40.96x |
| Rural Living | 0.14% | 29.23x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.47% | 28.57x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 28.35x |
| England Tourism | 0.08% | 25.41x |
| Local & Travel England - North Midlands | 0.06% | 22.19x |
| Saskatchewan Media & Retail Cluster | 0.07% | 21.19x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Content Affinity attribute.
Index: A comparison of the Arhaus audience to the internet population.
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DEMOGRAPHICS
The Arhaus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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