Explore the Arhaus Audience
Below you'll find more information about the Arhaus audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 thousand unique devices whose actions qualify for the Arhaus audience.
INTERESTS
The Arhaus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arhaus audience is Turkey Trip Planners.
| Interest | Composition | Index |
| Turkey Trip Planners | 15.15% | 7.62x |
| Cleveland Cavaliers Fans | 12.12% | 7.34x |
| Ireland Trip Planners | 12.12% | 7.24x |
| Family Tree Enthusiasts | 12.12% | 6.68x |
| New York Mets Fans | 12.12% | 6.43x |
| Milwaukee Brewers Fans | 15.15% | 6.38x |
| Los Angeles Dodgers Fans | 15.15% | 6.20x |
| Tea Drinkers | 9.09% | 5.67x |
| Russia Trip Planners | 9.09% | 5.60x |
| Italian Mens National Soccer Team Fans | 9.09% | 5.59x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Interest attribute.
Index: A comparison of the Arhaus audience to the internet population.
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APPAREL RETAILERS
The Arhaus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arhaus audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 20.41% | 64.84x |
| LL Bean | 4.68% | 63.18x |
| Madewell | 10.30% | 59.02x |
| Free People | 9.18% | 55.31x |
| Bonobos | 2.90% | 46.73x |
| Michael Kors | 17.70% | 34.99x |
| Ann Taylor | 4.78% | 34.64x |
| White House Black Market | 27.25% | 32.53x |
| Zara | 3.18% | 27.98x |
| Coach | 11.80% | 27.18x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Location attribute.
Index: A comparison of the Arhaus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arhaus audience is Baltimore Cluster.
| Content Affinity | Composition | Index |
| Baltimore Cluster | 9.09% | 4.82x |
| Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) | 21.21% | 4.48x |
| Apple Blogs & Hacks | 2.41% | 4.48x |
| Texas Media | 9.09% | 4.34x |
| Boston Cluster | 12.12% | 4.04x |
| Tiny & Modular Home Researchers | 0.90% | 3.94x |
| Fashion Cluster | 1.20% | 3.65x |
| Plants & Gardening | 6.06% | 3.61x |
| Parenting & Pregnancy Resources | 6.06% | 3.58x |
| Photography | 1.20% | 3.55x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Content Affinity attribute.
Index: A comparison of the Arhaus audience to the internet population.
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DEMOGRAPHICS
The Arhaus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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