
Explore the Arhaus Audience
Below you'll find more information about the Arhaus audience, broken down in different categories based on their digital and physical behaviors. These are 16.3 thousand unique devices whose actions qualify for the Arhaus audience.

INTERESTS
The Arhaus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arhaus audience is New York City Events Researchers.
Interest | Composition | Index |
New York City Events Researchers | 4.22% | 3.98x |
Ballet Enthusiasts | 4.22% | 3.29x |
New York Trip Planners | 4.82% | 3.28x |
US Judiciary System Researchers | 4.22% | 3.27x |
Online Calculator Users | 6.02% | 3.26x |
Medical Advice Researchers | 3.61% | 3.23x |
United Arab Emirates Trip Planners | 4.22% | 3.04x |
At-Home Gym Intenders | 4.82% | 2.97x |
Major Airline Customers | 4.82% | 2.97x |
Spain Trip Planners | 4.82% | 2.93x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Interest attribute.
Index: A comparison of the Arhaus audience to the internet population.
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APPAREL RETAILERS
The Arhaus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arhaus audience is Anthropologie.
Location | Composition | Index |
Anthropologie | 17.09% | 66.04x |
Free People | 9.40% | 62.07x |
Madewell | 8.33% | 58.31x |
White House Black Market | 23.72% | 33.63x |
Michael Kors | 13.25% | 32.33x |
Gymboree | 14.74% | 24.51x |
Coach | 8.33% | 23.78x |
Talbots | 10.68% | 23.58x |
Lululemon | 6.41% | 23.43x |
Ann Taylor | 2.56% | 22.32x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Location attribute.
Index: A comparison of the Arhaus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arhaus audience is Apple Blogs & Hacks.
Content Affinity | Composition | Index |
Apple Blogs & Hacks | 2.41% | 4.48x |
Tiny & Modular Home Researchers | 0.90% | 3.94x |
Fashion Cluster | 1.20% | 3.65x |
Arabic News | 0.17% | 3.63x |
Photography | 1.20% | 3.55x |
Home Remodeling | 0.27% | 3.50x |
US Cycling | 1.36% | 3.00x |
Social & Demographic Trends | 0.17% | 2.86x |
Build Your Own Computer Enthusiasts | 2.41% | 2.86x |
Health Issues Cluster | 1.20% | 2.74x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Content Affinity attribute.
Index: A comparison of the Arhaus audience to the internet population.
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DEMOGRAPHICS
The Arhaus audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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