Explore the Arhaus Audience
Below you'll find more information about the Arhaus audience, broken down in different categories based on their digital and physical behaviors. These are 111.5 thousand unique devices whose actions qualify for the Arhaus audience.
INTERESTS
The Arhaus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arhaus audience is Entry Level SUV Auto Intenders.
| Interest | Composition | Index |
| Entry Level SUV Auto Intenders | 3.01% | 4.95x |
| Ohio County and Local Fair Visitors | 8.43% | 3.71x |
| St. Louis Trip Planners | 7.23% | 3.35x |
| Beard Care Shoppers | 3.61% | 3.14x |
| Mid-Prestige Luxury Sedan Auto Intenders | 2.41% | 2.83x |
| Chicago Trip Planners | 4.82% | 2.70x |
| Essential Oils Enthusiasts | 4.22% | 2.61x |
| St. Louis Cardinals Fans | 4.82% | 2.52x |
| Mexico Trip Planners | 4.22% | 2.51x |
| Indian Food Enthusiasts | 3.01% | 2.46x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Interest attribute.
Index: A comparison of the Arhaus audience to the internet population.
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APPAREL RETAILERS
The Arhaus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arhaus audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 2.37% | 79.83x |
| LL Bean | 5.96% | 53.53x |
| Madewell | 14.53% | 39.72x |
| Anthropologie | 21.42% | 36.80x |
| Free People | 14.09% | 34.51x |
| Bonobos | 7.09% | 32.76x |
| White House Black Market | 32.67% | 27.94x |
| Zara | 10.60% | 27.31x |
| Michael Kors | 23.92% | 26.39x |
| Topshop | 1.24% | 24.13x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Location attribute.
Index: A comparison of the Arhaus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arhaus audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 5.42% | 4.77x |
| Science Education & Resources | 1.81% | 4.39x |
| Central & Northwest Ohio Cluster | 7.23% | 4.22x |
| Mexico Cluster | 1.81% | 3.99x |
| Math Reference | 1.81% | 3.91x |
| Corporate Employment Pages | 0.68% | 3.75x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.20% | 3.65x |
| Arabic News | 0.17% | 3.63x |
| Home Remodeling | 0.27% | 3.50x |
| Vegetarian Diet | 2.41% | 3.47x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Content Affinity attribute.
Index: A comparison of the Arhaus audience to the internet population.
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DEMOGRAPHICS
The Arhaus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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