Explore the Arhaus Audience
Below you'll find more information about the Arhaus audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 thousand unique devices whose actions qualify for the Arhaus audience.
INTERESTS
The Arhaus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arhaus audience is Home Lending Researchers.
| Interest | Composition | Index |
| Home Lending Researchers | 3.59% | 4.35x |
| Men's Clothing Shoppers | 1.80% | 4.13x |
| Telemedicine Content Readers | 1.20% | 3.98x |
| Caribbean Destination Reopening Researchers | 2.40% | 3.89x |
| Costa Rica Trip Planners | 2.99% | 3.85x |
| Australia Trip Planners | 2.99% | 3.79x |
| BMW Vehicle Shoppers | 4.19% | 3.73x |
| Airbnb Researchers | 2.40% | 3.69x |
| Mid-Range Grocery Shoppers | 5.99% | 3.50x |
| Online Health Researchers | 1.24% | 3.35x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Interest attribute.
Index: A comparison of the Arhaus audience to the internet population.
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APPAREL RETAILERS
The Arhaus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arhaus audience is Madewell.
| Location | Composition | Index |
| Madewell | 9.96% | 73.44x |
| LL Bean | 2.56% | 56.79x |
| Anthropologie | 12.81% | 53.96x |
| Free People | 6.30% | 51.71x |
| Bonobos | 2.86% | 51.48x |
| Brooks Brothers | 6.22% | 43.72x |
| Lululemon | 10.10% | 36.85x |
| White House Black Market | 16.69% | 35.91x |
| Tommy Bahama | 3.81% | 30.86x |
| Michael Kors | 9.22% | 30.12x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Location attribute.
Index: A comparison of the Arhaus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arhaus audience is Rochester New York Cluster.
| Content Affinity | Composition | Index |
| Rochester New York Cluster | 3.59% | 5.06x |
| Boating & Yachts | 2.99% | 4.14x |
| Baltimore Cluster | 4.79% | 3.95x |
| Sports Apparel | 1.08% | 3.82x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.24% | 3.80x |
| Car Enthusiasts | 1.20% | 3.67x |
| Space & National Security | 0.67% | 3.58x |
| Home Remodeling | 0.27% | 3.50x |
| Cleveland News | 5.39% | 3.42x |
| Historical Information - Educational Guides | 4.19% | 3.41x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Content Affinity attribute.
Index: A comparison of the Arhaus audience to the internet population.
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DEMOGRAPHICS
The Arhaus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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