Explore the Arhaus Audience
Below you'll find more information about the Arhaus audience, broken down in different categories based on their digital and physical behaviors. These are 79.7 thousand unique devices whose actions qualify for the Arhaus audience.
INTERESTS
The Arhaus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arhaus audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 2.81% | 2.10x |
| Luxury Retail Researchers | 2.05% | 1.99x |
| Denver Trip Planners | 2.32% | 1.91x |
| Cininnati Reds Fans | 1.91% | 1.90x |
| Luxury Boutique Hotel Researchers | 5.22% | 1.81x |
| Aspen Skiers and Snowboarders | 2.40% | 1.81x |
| Washington DC Trip Planners | 2.49% | 1.80x |
| Auto Show Enthusiasts | 1.83% | 1.74x |
| Denver Broncos Fans | 1.45% | 1.73x |
| Chicago Trip Planners | 2.24% | 1.72x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Interest attribute.
Index: A comparison of the Arhaus audience to the internet population.
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APPAREL RETAILERS
The Arhaus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arhaus audience is Madewell.
| Location | Composition | Index |
| Madewell | 8.06% | 85.13x |
| Brooks Brothers | 20.30% | 47.80x |
| Charlotte Russe | 6.42% | 40.69x |
| Abercrombie & Fitch | 5.44% | 40.41x |
| Gap | 27.07% | 38.00x |
| Eddie Bauer | 3.35% | 35.47x |
| The North Face | 8.31% | 34.97x |
| Tommy Bahama | 6.17% | 33.86x |
| LOFT | 8.14% | 32.80x |
| Urban Outfitters | 7.76% | 30.12x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Location attribute.
Index: A comparison of the Arhaus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arhaus audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 1.69% | 2.93x |
| Washington & Northern Virginia | 1.97% | 2.65x |
| Texas Media | 2.08% | 2.61x |
| Furniture & Home Improvement | 1.86% | 2.58x |
| Fashion Cluster | 1.23% | 2.50x |
| Kentucky News | 1.78% | 2.37x |
| Painting & Renovation | 0.38% | 2.10x |
| Illinois | 0.63% | 1.98x |
| Colorado News | 2.21% | 1.89x |
| Data, Analytics & Coding | 0.27% | 1.79x |
Composition Percentage:
The overlap percentage between the Arhaus audience and the Content Affinity attribute.
Index: A comparison of the Arhaus audience to the internet population.
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DEMOGRAPHICS
The Arhaus audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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