Dstillery Audiences

ARMANI

Audience Size: 518.6 Thousand Devices

Explore the Armani Audience

Below you'll find more information about the Armani audience, broken down in different categories based on their digital and physical behaviors. These are 518.6 thousand unique devices whose actions qualify for the Armani audience.

Dstillery Crafted Audiences

INTERESTS

The Armani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Armani audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.63% 2.85x
Online Grocery Shoppers 6.98% 2.78x
Ballet Enthusiasts 6.45% 2.67x
Real Estate Decision Makers 6.28% 2.62x
New York Trip Planners 6.00% 2.39x
Restaurant Menu Researchers 4.77% 2.39x
Miami Trip Planners 5.70% 2.36x
Major Airline Customers 5.14% 2.21x
Work Hard, Play Hard Travelers 0.24% 2.21x
Venture Capitalists 4.48% 2.18x
Composition Percentage: The overlap percentage between the Armani audience and the Interest attribute.
Index: A comparison of the Armani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Armani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Armani audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 13.12% 84.22x
Topshop 5.55% 66.19x
Hugo Boss 26.05% 41.16x
Calvin Klein 3.41% 39.73x
Joe's Jeans 2.19% 38.59x
Intermix 6.18% 38.53x
Ralph Lauren 9.83% 38.16x
Zara 16.20% 37.30x
Everlane 0.77% 35.27x
Club Monaco 7.55% 33.94x
Composition Percentage: The overlap percentage between the Armani audience and the Location attribute.
Index: A comparison of the Armani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Armani audience is Russia Cluster.

Content Affinity Composition Index
Russia Cluster 0.21% 5.01x
New York City Real Estate Research Cluster 2.38% 4.40x
NYC Tourist Attractions 2.76% 4.23x
Content Streamers & Downloaders 0.02% 3.76x
Franco-African Cluster 0.05% 3.72x
New York City Education & News Cluster 1.42% 3.50x
Fashion Cluster 1.68% 3.34x
Serbia & Albania Cluster 0.07% 3.29x
Greece Cluster 0.05% 3.28x
Latin American News 0.77% 3.27x
Composition Percentage: The overlap percentage between the Armani audience and the Content Affinity attribute.
Index: A comparison of the Armani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Armani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male