Explore the Armani Audience
Below you'll find more information about the Armani audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Armani audience.
INTERESTS
The Armani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Armani audience is Luxury Hotel Guests.
| Interest | Composition | Index |
| Luxury Hotel Guests | 3.05% | 4.67x |
| Sightseeing Travelers | 2.49% | 4.17x |
| Modern Art Museum Researchers | 3.60% | 4.04x |
| Vacation Planners | 2.22% | 3.76x |
| New York City Events Researchers | 3.60% | 3.70x |
| Restaurant Researchers | 1.66% | 3.65x |
| Getaways Researchers | 2.77% | 3.63x |
| Telemedicine Content Readers | 1.11% | 3.58x |
| Men's Shoe Shoppers | 4.73% | 3.45x |
| Ballet Enthusiasts | 4.16% | 3.27x |
Composition Percentage:
The overlap percentage between the Armani audience and the Interest attribute.
Index: A comparison of the Armani audience to the internet population.
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APPAREL RETAILERS
The Armani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Armani audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 8.52% | 244.78x |
| Intermix | 3.19% | 135.16x |
| Club Monaco | 4.19% | 114.07x |
| Hugo Boss | 18.04% | 112.65x |
| Zara | 7.48% | 75.46x |
| Kate Spade | 8.67% | 67.26x |
| Tommy Bahama | 8.26% | 66.69x |
| Madewell | 8.37% | 60.97x |
| Ralph Lauren | 5.33% | 53.11x |
| Ann Taylor | 4.78% | 49.74x |
Composition Percentage:
The overlap percentage between the Armani audience and the Location attribute.
Index: A comparison of the Armani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Armani audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.83% | 5.86x |
| Spain News - Madrid & Seville | 1.11% | 4.51x |
| Math Reference | 2.19% | 4.44x |
| New York City Real Estate Research Cluster | 0.55% | 3.91x |
| Running & Marathons | 1.11% | 3.83x |
| Broadway Information | 0.55% | 3.81x |
| Hudson Valley New York Media | 1.11% | 3.77x |
| Content Streamers & Downloaders | 0.02% | 3.76x |
| New Hampshire News | 0.94% | 3.66x |
| Wine, Liquor & Mixology | 0.83% | 3.61x |
Composition Percentage:
The overlap percentage between the Armani audience and the Content Affinity attribute.
Index: A comparison of the Armani audience to the internet population.
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DEMOGRAPHICS
The Armani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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