Explore the Armani Audience
Below you'll find more information about the Armani audience, broken down in different categories based on their digital and physical behaviors. These are 447.6 thousand unique devices whose actions qualify for the Armani audience.
INTERESTS
The Armani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Armani audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.04% | 3.54x |
| Ballet Enthusiasts | 4.71% | 3.34x |
| Online Grocery Shoppers | 5.00% | 3.15x |
| Real Estate Decision Makers | 5.47% | 2.91x |
| New York Trip Planners | 4.63% | 2.83x |
| Venture Capitalists | 3.18% | 2.68x |
| Restaurant Menu Researchers | 3.22% | 2.60x |
| Home Interior Design Enthusiasts | 3.42% | 2.60x |
| Luxury Womens Brands Shoppers | 3.31% | 2.57x |
| Investment Banking Professionals | 3.62% | 2.56x |
Composition Percentage:
The overlap percentage between the Armani audience and the Interest attribute.
Index: A comparison of the Armani audience to the internet population.
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APPAREL RETAILERS
The Armani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Armani audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.74% | 81.65x |
| Saint Laurent Paris | 9.66% | 74.83x |
| Everlane | 0.80% | 54.76x |
| Bonobos | 4.12% | 49.81x |
| Zara | 17.76% | 46.75x |
| Calvin Klein | 5.83% | 46.05x |
| Club Monaco | 5.74% | 44.19x |
| Hugo Boss | 17.37% | 41.84x |
| Intermix | 4.82% | 39.52x |
| Levi Strauss | 5.12% | 32.92x |
Composition Percentage:
The overlap percentage between the Armani audience and the Location attribute.
Index: A comparison of the Armani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Armani audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.51% | 6.08x |
| New York City Real Estate Research Cluster | 2.39% | 5.19x |
| NYC Tourist Attractions | 3.39% | 4.81x |
| New York City Education & News Cluster | 1.95% | 4.10x |
| Hudson Valley New York Media | 1.17% | 3.75x |
| Law School Research Cluster | 0.12% | 3.56x |
| Turkey & Iran Cluster | 0.08% | 3.52x |
| European Museums, Restaurants & Events | 0.61% | 3.51x |
| Cosmetics Business | 0.09% | 3.28x |
| New England & Ivy League Sports | 0.77% | 3.23x |
Composition Percentage:
The overlap percentage between the Armani audience and the Content Affinity attribute.
Index: A comparison of the Armani audience to the internet population.
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DEMOGRAPHICS
The Armani audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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