Explore the Armani Audience
Below you'll find more information about the Armani audience, broken down in different categories based on their digital and physical behaviors. These are 60.1 thousand unique devices whose actions qualify for the Armani audience.
INTERESTS
The Armani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Armani audience is Modern Art Museum Researchers.
| Interest | Composition | Index |
| Modern Art Museum Researchers | 3.90% | 6.53x |
| Ballet Enthusiasts | 6.49% | 5.57x |
| New York City Events Researchers | 4.33% | 5.34x |
| Yale University Fans | 5.19% | 4.87x |
| Getaways Researchers | 4.33% | 4.86x |
| Online Grocery Shoppers | 7.79% | 4.86x |
| Telemedicine Content Readers | 1.73% | 4.64x |
| Hard Seltzer Aficionados | 1.30% | 4.55x |
| Miami Trip Planners | 6.06% | 4.16x |
| Caribbean Trip Planners | 7.36% | 4.09x |
Composition Percentage:
The overlap percentage between the Armani audience and the Interest attribute.
Index: A comparison of the Armani audience to the internet population.
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APPAREL RETAILERS
The Armani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Armani audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 9.55% | 95.22x |
| Topshop | 1.99% | 59.28x |
| Intermix | 4.89% | 55.62x |
| Hugo Boss | 24.10% | 35.92x |
| Club Monaco | 5.80% | 33.92x |
| Calvin Klein | 1.74% | 26.59x |
| Zara | 8.67% | 21.49x |
| Joe's Jeans | 0.68% | 17.62x |
| Lorna Jane | 2.95% | 17.45x |
| Kate Spade | 14.88% | 17.37x |
Composition Percentage:
The overlap percentage between the Armani audience and the Location attribute.
Index: A comparison of the Armani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Armani audience is Mexico Cluster.
| Content Affinity | Composition | Index |
| Mexico Cluster | 1.73% | 5.16x |
| Educational Publishing | 3.46% | 4.88x |
| Fashion Cluster | 1.73% | 4.81x |
| Las Vegas Hotels | 3.03% | 4.31x |
| India Bollywood, Weddings & Gossip | 1.73% | 4.22x |
| Asia Travel | 1.73% | 4.09x |
| Live Music | 1.30% | 3.76x |
| Content Streamers & Downloaders | 0.02% | 3.76x |
| Spain News - Madrid & Seville | 0.87% | 3.65x |
| Fishing | 0.54% | 3.47x |
Composition Percentage:
The overlap percentage between the Armani audience and the Content Affinity attribute.
Index: A comparison of the Armani audience to the internet population.
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DEMOGRAPHICS
The Armani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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