Explore the Armani Audience
Below you'll find more information about the Armani audience, broken down in different categories based on their digital and physical behaviors. These are 550.2 thousand unique devices whose actions qualify for the Armani audience.
INTERESTS
The Armani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Armani audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.32% | 2.93x |
| Online Grocery Shoppers | 5.43% | 2.84x |
| Ballet Enthusiasts | 5.17% | 2.79x |
| Real Estate Decision Makers | 4.82% | 2.70x |
| United Arab Emirates Trip Planners | 3.86% | 2.44x |
| Luxury Womens Brands Shoppers | 3.37% | 2.33x |
| Venture Capitalists | 3.66% | 2.33x |
| New York Trip Planners | 5.00% | 2.33x |
| Restaurant Menu Researchers | 3.37% | 2.23x |
| Luxury Retail Researchers | 3.77% | 2.22x |
Composition Percentage:
The overlap percentage between the Armani audience and the Interest attribute.
Index: A comparison of the Armani audience to the internet population.
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APPAREL RETAILERS
The Armani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Armani audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.17% | 70.28x |
| Saint Laurent Paris | 9.31% | 69.25x |
| Zara | 16.80% | 42.40x |
| Everlane | 0.71% | 39.18x |
| Hugo Boss | 18.49% | 38.39x |
| Calvin Klein | 4.21% | 38.30x |
| Bonobos | 6.52% | 38.05x |
| Intermix | 4.88% | 36.96x |
| Club Monaco | 6.14% | 34.94x |
| Kate Spade | 9.63% | 30.02x |
Composition Percentage:
The overlap percentage between the Armani audience and the Location attribute.
Index: A comparison of the Armani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Armani audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 16.23x |
| Watches & Jewelry | 0.01% | 12.81x |
| Sports - Skiing, Snowboarding | 0.02% | 12.32x |
| Handyman Tools | 0.02% | 11.94x |
| Canada News | 0.01% | 11.14x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 10.10x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 7.63x |
| Parenting & Nutrition | 0.03% | 7.28x |
| Quinceanera Planning | 0.02% | 6.23x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.18x |
Composition Percentage:
The overlap percentage between the Armani audience and the Content Affinity attribute.
Index: A comparison of the Armani audience to the internet population.
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DEMOGRAPHICS
The Armani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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