Dstillery Audiences

ARMANI

Audience Size: 464.6 Thousand Devices

Explore the Armani Audience

Below you'll find more information about the Armani audience, broken down in different categories based on their digital and physical behaviors. These are 464.6 thousand unique devices whose actions qualify for the Armani audience.

Dstillery Crafted Audiences

INTERESTS

The Armani audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Armani audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 7.26% 3.72x
New York City Events Researchers 6.87% 3.69x
Online Grocery Shoppers 7.94% 3.62x
New York Trip Planners 7.01% 3.40x
Real Estate Decision Makers 6.79% 3.32x
United Arab Emirates Trip Planners 5.61% 3.22x
Major Airline Customers 5.79% 3.05x
Burger Enthusiast 1.65% 2.96x
Restaurant Menu Researchers 4.85% 2.93x
Venture Capitalists 4.85% 2.79x
Composition Percentage: The overlap percentage between the Armani audience and the Interest attribute.
Index: A comparison of the Armani audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Armani audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Armani audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 15.32% 93.84x
Topshop 5.79% 66.80x
Joe's Jeans 2.19% 44.42x
Hugo Boss 28.99% 42.13x
Intermix 6.71% 41.05x
Calvin Klein 3.44% 40.57x
Ralph Lauren 11.53% 40.30x
Zara 16.75% 35.69x
Club Monaco 8.65% 35.19x
Everlane 0.84% 34.87x
Composition Percentage: The overlap percentage between the Armani audience and the Location attribute.
Index: A comparison of the Armani audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Armani audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.25% 7.73x
Institutional Investing 0.47% 7.19x
NYC Tourist Attractions 3.41% 6.43x
New York City Real Estate Research Cluster 2.55% 6.20x
European Museums, Restaurants & Events 0.65% 5.59x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 5.33x
French Canadian Cluster 0.14% 5.15x
New York City Education & News Cluster 1.83% 5.12x
Retail Industry News 0.29% 4.89x
French News & Gossip Cluster 0.14% 4.82x
Composition Percentage: The overlap percentage between the Armani audience and the Content Affinity attribute.
Index: A comparison of the Armani audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Armani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male