Explore the Armani Audience
Below you'll find more information about the Armani audience, broken down in different categories based on their digital and physical behaviors. These are 285.3 thousand unique devices whose actions qualify for the Armani audience.
INTERESTS
The Armani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Armani audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.43% | 3.91x |
| Ballet Enthusiasts | 4.83% | 3.52x |
| New York Trip Planners | 4.48% | 3.20x |
| Online Grocery Shoppers | 8.17% | 2.95x |
| Real Estate Decision Makers | 7.95% | 2.85x |
| Venture Capitalists | 3.75% | 2.79x |
| Home Interior Design Enthusiasts | 3.47% | 2.71x |
| Broadway Fans | 2.99% | 2.62x |
| Shared Work Space Researchers | 3.70% | 2.60x |
| Restaurant Menu Researchers | 3.23% | 2.57x |
Composition Percentage:
The overlap percentage between the Armani audience and the Interest attribute.
Index: A comparison of the Armani audience to the internet population.
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APPAREL RETAILERS
The Armani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Armani audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 10.59% | 100.63x |
| Everlane | 0.87% | 78.85x |
| Calvin Klein | 7.18% | 63.00x |
| Zara | 18.34% | 58.39x |
| Club Monaco | 6.89% | 58.32x |
| Hugo Boss | 14.06% | 50.65x |
| Intermix | 4.76% | 47.12x |
| Ralph Lauren | 4.75% | 45.87x |
| Levi Strauss | 5.88% | 44.16x |
| Uniqlo | 6.19% | 40.12x |
Composition Percentage:
The overlap percentage between the Armani audience and the Location attribute.
Index: A comparison of the Armani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Armani audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.45% | 6.76x |
| Cosmetics Business | 0.18% | 6.34x |
| New York City Real Estate Research Cluster | 2.35% | 6.18x |
| New York City Education & News Cluster | 2.45% | 5.41x |
| Real Estate Cluster | 0.35% | 5.13x |
| NYC Tourist Attractions | 3.20% | 5.10x |
| Hudson Valley New York Media | 1.39% | 5.02x |
| Retail Industry News | 0.19% | 3.89x |
| Art News & Products | 0.33% | 3.76x |
| Fashion Cluster | 1.91% | 3.60x |
Composition Percentage:
The overlap percentage between the Armani audience and the Content Affinity attribute.
Index: A comparison of the Armani audience to the internet population.
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DEMOGRAPHICS
The Armani audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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