Explore the Armani Audience
Below you'll find more information about the Armani audience, broken down in different categories based on their digital and physical behaviors. These are 29.7 thousand unique devices whose actions qualify for the Armani audience.
INTERESTS
The Armani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Armani audience is Astronomy Enthusiasts.
| Interest | Composition | Index |
| Astronomy Enthusiasts | 6.98% | 4.04x |
| Israel Trip Planners | 7.22% | 3.74x |
| Palm Beach Trip Planners | 7.22% | 3.51x |
| Discount Flight Searchers | 6.19% | 3.51x |
| Readers of El Salvadoran Content | 7.22% | 3.21x |
| New York City Events Researchers | 4.12% | 3.19x |
| Readers of South American Content | 6.70% | 3.18x |
| Readers of Puerto Rican Content | 6.70% | 3.18x |
| Restaurant Menu Researchers | 4.64% | 3.14x |
| Italian Mens National Soccer Team Fans | 5.67% | 3.13x |
Composition Percentage:
The overlap percentage between the Armani audience and the Interest attribute.
Index: A comparison of the Armani audience to the internet population.
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APPAREL RETAILERS
The Armani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Armani audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 21.62% | 141.82x |
| Club Monaco | 4.72% | 122.35x |
| Zara | 7.85% | 82.95x |
| Madewell | 9.50% | 66.21x |
| Kate Spade | 12.57% | 61.52x |
| Brooks Brothers | 8.48% | 45.24x |
| Michael Kors | 14.39% | 38.05x |
| Urban Outfitters | 6.88% | 35.65x |
| Tommy Bahama | 4.21% | 35.36x |
| Ralph Lauren | 5.23% | 34.28x |
Composition Percentage:
The overlap percentage between the Armani audience and the Location attribute.
Index: A comparison of the Armani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Armani audience is Latin American News.
| Content Affinity | Composition | Index |
| Latin American News | 2.58% | 8.49x |
| Mexico Cluster | 2.06% | 6.34x |
| South Florida Cluster | 9.28% | 3.88x |
| Fashion Cluster | 1.55% | 3.84x |
| Photography | 1.55% | 3.83x |
| Content Streamers & Downloaders | 0.02% | 3.76x |
| Math Education | 1.03% | 3.62x |
| Holiday Gifts | 0.09% | 3.42x |
| Canadian Homes | 2.58% | 3.39x |
| University Research | 1.55% | 3.28x |
Composition Percentage:
The overlap percentage between the Armani audience and the Content Affinity attribute.
Index: A comparison of the Armani audience to the internet population.
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DEMOGRAPHICS
The Armani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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