Explore the Armani Audience
Below you'll find more information about the Armani audience, broken down in different categories based on their digital and physical behaviors. These are 105.4 thousand unique devices whose actions qualify for the Armani audience.
INTERESTS
The Armani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Armani audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 12.24% | 10.98x |
| Real Estate Decision Makers | 12.24% | 8.12x |
| Ballet Enthusiasts | 8.16% | 6.48x |
| Tokyo Trip Planners | 9.18% | 6.20x |
| Market Intelligence Researchers | 9.18% | 6.17x |
| Commercial Contractors & Designers | 10.20% | 6.05x |
| Online Investors | 8.16% | 6.02x |
| Crypto Market Investors | 10.20% | 5.70x |
| Land Rover Shoppers | 11.22% | 5.66x |
| Readers of South Asian Content | 8.16% | 5.63x |
Composition Percentage:
The overlap percentage between the Armani audience and the Interest attribute.
Index: A comparison of the Armani audience to the internet population.
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APPAREL RETAILERS
The Armani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Armani audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 16.93% | 222.96x |
| Topshop | 3.81% | 151.75x |
| Hugo Boss | 25.11% | 73.24x |
| Intermix | 4.17% | 64.07x |
| Zara | 14.27% | 56.25x |
| Kate Spade | 17.05% | 54.65x |
| Club Monaco | 5.74% | 52.16x |
| Calvin Klein | 1.95% | 47.15x |
| Everlane | 0.43% | 45.06x |
| Ralph Lauren | 9.08% | 44.46x |
Composition Percentage:
The overlap percentage between the Armani audience and the Location attribute.
Index: A comparison of the Armani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Armani audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 7.14% | 7.90x |
| Northern California Cluster | 3.06% | 5.80x |
| Psychics & Horoscopes | 5.10% | 5.63x |
| Wine, Liquor & Mixology | 4.08% | 5.55x |
| Canada General Information Seeker Cluster | 3.06% | 5.23x |
| LGBTQ Advocacy | 1.95% | 4.87x |
| San Francisco Bay Area Cluster | 4.08% | 4.51x |
| Startup Investment | 0.77% | 4.44x |
| South Florida Cluster | 15.31% | 4.26x |
| Asia Travel | 5.10% | 4.07x |
Composition Percentage:
The overlap percentage between the Armani audience and the Content Affinity attribute.
Index: A comparison of the Armani audience to the internet population.
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DEMOGRAPHICS
The Armani audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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