Explore the Armani Audience
Below you'll find more information about the Armani audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 thousand unique devices whose actions qualify for the Armani audience.
INTERESTS
The Armani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Armani audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 9.76% | 6.28x |
| United Arab Emirates Trip Planners | 7.93% | 5.47x |
| Readers of Italian Content | 7.93% | 5.44x |
| Shared Work Space Researchers | 9.15% | 4.64x |
| Travel Reward Points Enthusiasts | 6.71% | 4.48x |
| New York City Events Researchers | 4.88% | 4.42x |
| Post COVID-19 Restaurant Reopening Researchers | 3.66% | 4.41x |
| Miami Trip Planners | 7.93% | 4.39x |
| Global Destinations Reopening Researchers | 4.27% | 4.28x |
| Telemedicine Content Readers | 3.05% | 4.14x |
Composition Percentage:
The overlap percentage between the Armani audience and the Interest attribute.
Index: A comparison of the Armani audience to the internet population.
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APPAREL RETAILERS
The Armani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Armani audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 22.54% | 142.65x |
| Zara | 14.75% | 134.70x |
| Madewell | 13.73% | 96.07x |
| Kate Spade | 14.75% | 60.87x |
| Michael Kors | 23.36% | 57.01x |
| Tommy Bahama | 5.94% | 52.18x |
| Urban Outfitters | 10.66% | 51.77x |
| Brooks Brothers | 11.27% | 51.64x |
| The North Face | 6.15% | 51.33x |
| Ann Taylor | 5.33% | 46.37x |
Composition Percentage:
The overlap percentage between the Armani audience and the Location attribute.
Index: A comparison of the Armani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Armani audience is Fashion Cluster.
| Content Affinity | Composition | Index |
| Fashion Cluster | 2.44% | 6.81x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 1.83% | 5.01x |
| Hudson Valley New York Media | 1.83% | 4.52x |
| Sports - Climbing, Non-traditional | 1.22% | 3.99x |
| Content Streamers & Downloaders | 0.02% | 3.76x |
| Vancouver British Columbia Locals Cluster | 1.22% | 3.73x |
| Car Shopping | 3.66% | 3.59x |
| South Florida Cluster | 8.54% | 3.49x |
| Holiday Gifts | 0.09% | 3.42x |
| Texas News Cluster | 1.33% | 3.38x |
Composition Percentage:
The overlap percentage between the Armani audience and the Content Affinity attribute.
Index: A comparison of the Armani audience to the internet population.
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DEMOGRAPHICS
The Armani audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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