Explore the Armani Audience
Below you'll find more information about the Armani audience, broken down in different categories based on their digital and physical behaviors. These are 518.6 thousand unique devices whose actions qualify for the Armani audience.
INTERESTS
The Armani audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Armani audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.63% | 2.85x |
| Online Grocery Shoppers | 6.98% | 2.78x |
| Ballet Enthusiasts | 6.45% | 2.67x |
| Real Estate Decision Makers | 6.28% | 2.62x |
| New York Trip Planners | 6.00% | 2.39x |
| Restaurant Menu Researchers | 4.77% | 2.39x |
| Miami Trip Planners | 5.70% | 2.36x |
| Major Airline Customers | 5.14% | 2.21x |
| Work Hard, Play Hard Travelers | 0.24% | 2.21x |
| Venture Capitalists | 4.48% | 2.18x |
Composition Percentage:
The overlap percentage between the Armani audience and the Interest attribute.
Index: A comparison of the Armani audience to the internet population.
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APPAREL RETAILERS
The Armani audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Armani audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 13.12% | 84.22x |
| Topshop | 5.55% | 66.19x |
| Hugo Boss | 26.05% | 41.16x |
| Calvin Klein | 3.41% | 39.73x |
| Joe's Jeans | 2.19% | 38.59x |
| Intermix | 6.18% | 38.53x |
| Ralph Lauren | 9.83% | 38.16x |
| Zara | 16.20% | 37.30x |
| Everlane | 0.77% | 35.27x |
| Club Monaco | 7.55% | 33.94x |
Composition Percentage:
The overlap percentage between the Armani audience and the Location attribute.
Index: A comparison of the Armani audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Armani audience is Russia Cluster.
| Content Affinity | Composition | Index |
| Russia Cluster | 0.21% | 5.01x |
| New York City Real Estate Research Cluster | 2.38% | 4.40x |
| NYC Tourist Attractions | 2.76% | 4.23x |
| Content Streamers & Downloaders | 0.02% | 3.76x |
| Franco-African Cluster | 0.05% | 3.72x |
| New York City Education & News Cluster | 1.42% | 3.50x |
| Fashion Cluster | 1.68% | 3.34x |
| Serbia & Albania Cluster | 0.07% | 3.29x |
| Greece Cluster | 0.05% | 3.28x |
| Latin American News | 0.77% | 3.27x |
Composition Percentage:
The overlap percentage between the Armani audience and the Content Affinity attribute.
Index: A comparison of the Armani audience to the internet population.
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DEMOGRAPHICS
The Armani audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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