Dstillery Audiences

AT HOME

Audience Size: 142.5 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 142.5 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Cloud Security Researchers.

Interest Composition Index
Cloud Security Researchers 5.44% 2.64x
Ducati Motorcycle Shoppers 5.73% 2.56x
Indoor Cycling & Spinning Enthusiasts 4.30% 2.55x
Off Road Accessories Enthusiasts 5.73% 2.53x
Mexican Food Enthusiasts 5.16% 2.53x
Texas County and Local Fair Visitors 6.02% 2.52x
Live Concert Fans 4.58% 2.51x
Reality TV Show Watchers 5.44% 2.48x
Videographers 4.58% 2.47x
Video and Computer Gaming Enthusiasts 6.02% 2.47x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.78% 12.13x
Buckle 11.25% 10.28x
Belk 2.51% 9.62x
Lane Bryant 8.04% 9.33x
Aeropostale 10.37% 8.62x
The Childrens Place 14.65% 8.48x
Hollister 7.44% 8.42x
Journeys 14.73% 8.18x
Express Outlets 1.50% 8.13x
Dressbarn 5.91% 8.08x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Exotic Pets.

Content Affinity Composition Index
Exotic Pets 1.43% 6.77x
Pet Forums 1.15% 6.62x
Travel, Food, Fashion & Fitness 0.86% 5.53x
Ohio Universities 1.72% 5.50x
Police Gear 0.86% 4.74x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.64% 4.53x
Homesteading 0.86% 4.47x
Spanish Health & Wellness 0.86% 4.44x
Central California Cluster 0.86% 4.33x
Space & National Security 1.43% 4.12x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female