Dstillery Audiences

AT HOME

Audience Size: 102.6 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 102.6 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Halloween Candy Enthusiasts.

Interest Composition Index
Halloween Candy Enthusiasts 0.45% 4.44x
Dallas Mavericks Fans 4.18% 2.24x
Texas Longhorn Fans 4.63% 2.12x
Office Reopening Researchers 1.79% 2.11x
SEC Fans 4.63% 2.11x
Texas AM Aggies Fans 4.18% 2.06x
Oklahoma State Cowboys Fans 4.33% 2.02x
Social Distancing Content Readers 1.49% 1.99x
Health and Fitness Book Readers 3.13% 1.93x
Building Service Contractors 3.43% 1.92x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.53% 5.50x
Charlotte Russe 0.81% 4.84x
Lane Bryant 7.49% 3.75x
Dressbarn 5.87% 3.48x
Abercrombie & Fitch 0.48% 3.43x
Buckle 7.64% 3.36x
Jos A. Bank Clothiers 5.49% 3.34x
Old Navy 12.05% 3.28x
Maurices 10.83% 3.19x
Lorna Jane 0.40% 3.14x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Alberta Canada Cluster.

Content Affinity Composition Index
Alberta Canada Cluster 0.60% 5.32x
Texas University Athletics 2.24% 3.99x
Historical Information - Museums & Libraries 0.45% 3.91x
Paleo & Keto Diet Enthusiasts 0.50% 3.85x
Design Software 0.27% 3.82x
Legal Information Research Cluster 0.45% 3.60x
Studio & Franchise Video Game Players 0.45% 3.15x
Telescopes 0.14% 3.12x
East Texas Cluster 0.90% 2.87x
Central California Cluster 0.30% 2.82x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male