Dstillery Audiences

AT HOME

Audience Size: 25.8 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Orlando Trip Planners.

Interest Composition Index
Orlando Trip Planners 9.60% 3.49x
Auto Insurance Shoppers 4.31% 3.38x
Texas Trip Planners 9.60% 3.26x
Austin Trip Planners 7.20% 3.01x
Theme Park Reopening News Readers 4.00% 2.94x
Tea Drinkers 4.80% 2.76x
Telemedicine Content Readers 1.94% 2.70x
Online Alcohol Shoppers 6.40% 2.59x
Houston Trip Planners 6.40% 2.54x
Getaways Researchers 2.40% 2.50x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.75% 10.50x
Dressbarn 5.46% 8.02x
Lorna Jane 0.23% 7.86x
Lane Bryant 5.54% 7.30x
Buckle 7.00% 7.26x
Abercrombie & Fitch 0.31% 7.19x
Forever 21 3.42% 7.10x
Old Navy 9.55% 6.87x
Ralph Lauren 1.30% 6.71x
Jos A. Bank Clothiers 3.66% 6.41x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 1.94% 5.96x
Power Tools 0.80% 5.18x
Coupons 3.20% 3.92x
Historical Information - Museums & Libraries 0.45% 3.91x
Paleo & Keto Diet Enthusiasts 0.50% 3.85x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.50% 3.59x
DIY Decoration & Furniture 0.48% 3.53x
Car Enthusiasts 1.49% 3.34x
Mississippi News 2.40% 3.25x
Assorted Topics (Conservative News, Politics, Viral Media) 1.60% 3.23x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female