Dstillery Audiences

AT HOME

Audience Size: 35.3 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 35.3 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Investment Services Intenders.

Interest Composition Index
Investment Services Intenders 6.06% 5.85x
COVID Vaccine Researchers 3.03% 5.79x
Houston Activity Researchers 5.05% 4.99x
Identity Theft Protection Researchers 4.04% 4.38x
Luxury Womens Brands Shoppers 5.05% 4.23x
Sweepstakes Enthusiasts 6.06% 4.16x
Tahoe Skiers and Snowboarders 5.05% 4.12x
Last Minute Travelers 4.04% 4.08x
Southern Central Voters 6.06% 4.00x
Louisiana Creole Food Enthusiasts 5.05% 3.82x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.11% 15.46x
Lorna Jane 0.21% 8.38x
Lane Bryant 6.59% 8.29x
Dressbarn 5.80% 8.07x
Buckle 7.03% 7.93x
Kate Spade 2.20% 7.84x
Old Navy 11.16% 7.74x
Jos A. Bank Clothiers 4.33% 7.39x
Michael Kors 3.54% 7.21x
The Childrens Place 9.13% 7.17x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Computers & Accessories.

Content Affinity Composition Index
Computers & Accessories 3.03% 5.49x
Power Tools 0.80% 5.18x
Historical Information - Museums & Libraries 0.45% 3.91x
Paleo & Keto Diet Enthusiasts 0.50% 3.85x
Gun Enthusiast - Hunting & Self Defense 2.02% 3.76x
Assorted Topics (Freebies, Gardens, Jewelry) 1.52% 3.71x
Upstate New York Travel Cluster 1.14% 3.62x
Austin Cluster 2.02% 3.61x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.50% 3.59x
DIY Decoration & Furniture 0.48% 3.53x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male