Dstillery Audiences

AT HOME

Audience Size: 133.3 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 133.3 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 4.90% 1.92x
Houston Trip Planners 4.97% 1.86x
Southern Central Voters 4.17% 1.83x
Texas Trip Planners 4.94% 1.82x
Texas Energy Providers 4.33% 1.76x
Texas AM Aggies Fans 3.93% 1.71x
Dallas Cowboys Fans 4.14% 1.69x
Texas State Fairs 4.33% 1.63x
Harley Davidson Shoppers 4.16% 1.61x
Midwestern Voters 3.55% 1.60x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Express Outlets.

Location Composition Index
Express Outlets 2.25% 11.43x
Buckle 11.91% 10.63x
Hollister 7.44% 9.18x
Aeropostale 9.30% 9.00x
Express 9.61% 8.40x
Charlotte Russe 6.97% 8.23x
Lane Bryant 7.61% 8.22x
REI 2.53% 8.18x
The Childrens Place 12.65% 7.95x
Victoria's Secret 16.23% 7.82x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 3.94x
Ohio Universities 1.10% 3.32x
International Travel 0.12% 3.22x
General Interest 0.04% 3.18x
Consumer Rewards 0.05% 2.74x
Sports Apparel 0.09% 2.61x
Texas News 2.38% 2.52x
Sports - Golf, Hunting, Fishing 0.05% 2.29x
Texas News Cluster 1.60% 2.23x
Missouri Travel & Outdoors Cluster 1.17% 2.13x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female