Dstillery Audiences

AT HOME

Audience Size: 173.4 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 173.4 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 6.42% 2.74x
Austin Trip Planners 4.65% 1.99x
Dallas Cowboys Fans 4.73% 1.99x
Italian Chain Restaurant Eaters 3.97% 1.98x
Texas Energy Providers 4.31% 1.98x
Mexican Food Shoppers 4.14% 1.96x
Southern Central Voters 4.22% 1.95x
Texas State Fairs 4.81% 1.93x
Houston Trip Planners 4.73% 1.91x
Cocktail Recipe Researchers 4.31% 1.89x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Buckle.

Location Composition Index
Buckle 12.12% 10.52x
Express Outlets 2.20% 10.08x
Lane Bryant 8.35% 8.64x
Charlotte Russe 7.35% 8.54x
Hollister 7.81% 8.25x
Aeropostale 10.61% 8.08x
The Childrens Place 14.65% 7.65x
REI 2.32% 7.61x
Express 10.40% 7.43x
Belk 1.97% 7.23x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Job Interview Process.

Content Affinity Composition Index
Job Interview Process 0.28% 4.47x
Hobby Drones & Remote-Controlled Cars 0.25% 4.07x
Home Decoration - Crafts & Kids 0.25% 3.73x
Dial-Up Internet 0.51% 3.72x
Data Centers 0.40% 3.69x
Pre-Built Home Researchers 0.59% 3.57x
Memphis News 0.42% 3.55x
Professional Audio Visual 0.08% 3.52x
Cakes & Sweets 0.68% 3.51x
Hipster Clothing 0.08% 3.37x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female