Dstillery Audiences

AT HOME

Audience Size: 30.5 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 30.5 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 3.19% 3.98x
Tech-Savvy Moms 2.13% 3.46x
Fitness Enthusiasts 1.60% 3.28x
Mens Fitness Publication Readers 1.33% 3.22x
Advertising Professionals 1.86% 2.96x
Techies 3.46% 2.96x
Texas Energy Providers 4.26% 2.95x
Men's Clothing Shoppers 1.33% 2.82x
Houston Trip Planners 3.72% 2.82x
Ski and Snowboard Apparel Shoppers 2.93% 2.77x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.98% 11.12x
Buckle 3.91% 7.10x
Belk 1.11% 7.10x
Dressbarn 2.32% 6.71x
Ann Taylor 0.61% 6.38x
Lane Bryant 2.56% 6.34x
Journeys 5.12% 6.33x
Old Navy 5.02% 6.24x
The Childrens Place 3.50% 6.07x
Maurices 5.29% 6.02x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 0.84% 5.46x
Missouri News Content Cluster 2.39% 4.23x
Texas University Athletics 1.06% 3.75x
Hometown Livability 0.53% 3.74x
Alberta Canada Cluster 0.39% 3.73x
Vegetarian Diet 0.50% 3.72x
Hudson Valley New York Media 1.06% 3.68x
Wine, Liquor & Mixology 0.80% 3.52x
Studio & Franchise Video Game Players 0.53% 3.37x
Coupons 1.06% 3.15x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male