Explore the At Home Audience
Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 thousand unique devices whose actions qualify for the At Home audience.
INTERESTS
The At Home audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At Home audience is Orlando Trip Planners.
| Interest | Composition | Index |
| Orlando Trip Planners | 9.60% | 3.49x |
| Auto Insurance Shoppers | 4.31% | 3.38x |
| Texas Trip Planners | 9.60% | 3.26x |
| Austin Trip Planners | 7.20% | 3.01x |
| Theme Park Reopening News Readers | 4.00% | 2.94x |
| Tea Drinkers | 4.80% | 2.76x |
| Telemedicine Content Readers | 1.94% | 2.70x |
| Online Alcohol Shoppers | 6.40% | 2.59x |
| Houston Trip Planners | 6.40% | 2.54x |
| Getaways Researchers | 2.40% | 2.50x |
Composition Percentage:
The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
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APPAREL RETAILERS
The At Home audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.75% | 10.50x |
| Dressbarn | 5.46% | 8.02x |
| Lorna Jane | 0.23% | 7.86x |
| Lane Bryant | 5.54% | 7.30x |
| Buckle | 7.00% | 7.26x |
| Abercrombie & Fitch | 0.31% | 7.19x |
| Forever 21 | 3.42% | 7.10x |
| Old Navy | 9.55% | 6.87x |
| Ralph Lauren | 1.30% | 6.71x |
| Jos A. Bank Clothiers | 3.66% | 6.41x |
Composition Percentage:
The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At Home audience is Motorcycle Lifestyle Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Lifestyle Researchers | 1.94% | 5.96x |
| Power Tools | 0.80% | 5.18x |
| Coupons | 3.20% | 3.92x |
| Historical Information - Museums & Libraries | 0.45% | 3.91x |
| Paleo & Keto Diet Enthusiasts | 0.50% | 3.85x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.50% | 3.59x |
| DIY Decoration & Furniture | 0.48% | 3.53x |
| Car Enthusiasts | 1.49% | 3.34x |
| Mississippi News | 2.40% | 3.25x |
| Assorted Topics (Conservative News, Politics, Viral Media) | 1.60% | 3.23x |
Composition Percentage:
The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
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DEMOGRAPHICS
The At Home audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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