Explore the At Home Audience
Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 25.2 thousand unique devices whose actions qualify for the At Home audience.
INTERESTS
The At Home audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At Home audience is Toronto Blue Jays Fans.
| Interest | Composition | Index |
| Toronto Blue Jays Fans | 2.00% | 5.42x |
| Mens Business Clothes Shoppers | 1.60% | 4.56x |
| 2022 FIFA World Cup Enthusiasts | 2.80% | 3.78x |
| Mens Fitness Publication Readers | 1.60% | 3.51x |
| Cord Cutters | 2.40% | 3.47x |
| Yoga Teachers | 2.30% | 3.42x |
| Cleveland Cavaliers Fans | 6.40% | 3.41x |
| Louisville Cardinals Fans | 5.20% | 3.37x |
| Swimming Enthusiasts | 4.00% | 3.30x |
| Landscape Architects | 2.00% | 3.24x |
Composition Percentage:
The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
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APPAREL RETAILERS
The At Home audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At Home audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.28% | 9.79x |
| Charlotte Russe | 0.86% | 8.34x |
| Hugo Boss | 0.86% | 7.94x |
| Lululemon | 1.87% | 7.85x |
| Intermix | 0.15% | 7.72x |
| Mens Wearhouse | 3.00% | 7.69x |
| Dressbarn | 2.05% | 7.56x |
| Brooks Brothers | 0.67% | 7.53x |
| Lane Bryant | 1.59% | 7.27x |
| The Childrens Place | 1.56% | 7.15x |
Composition Percentage:
The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At Home audience is Missouri News Content Cluster.
| Content Affinity | Composition | Index |
| Missouri News Content Cluster | 3.60% | 7.53x |
| Online Quiz & List Readers | 1.20% | 4.56x |
| Kansas City News | 4.40% | 4.25x |
| Motorcycles & Snowmobiles | 1.20% | 4.00x |
| Rochester New York Cluster | 2.40% | 3.97x |
| Theme Park Tourism | 2.00% | 3.96x |
| Hockey | 1.20% | 3.81x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.80% | 3.78x |
| North Dakota Cluster | 1.15% | 3.77x |
| Alberta Canada Cluster | 0.39% | 3.73x |
Composition Percentage:
The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
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DEMOGRAPHICS
The At Home audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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