Explore the At Home Audience
Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 39.8 thousand unique devices whose actions qualify for the At Home audience.
INTERESTS
The At Home audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At Home audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 2.69% | 2.46x |
| Milwaukee Bucks Fans | 4.78% | 2.43x |
| Brooklyn Nets Fans | 4.18% | 2.43x |
| Detroit Pistons Fans | 5.07% | 2.41x |
| Los Angeles Clippers Fans | 4.78% | 2.40x |
| Ink & Toner Shoppers | 4.21% | 2.29x |
| Online Education Resource Researchers | 4.18% | 2.29x |
| Volleyball Enthusiasts | 6.87% | 2.28x |
| Texas Longhorn Fans | 5.67% | 2.25x |
| Michigan Wolverines Fans | 4.78% | 2.21x |
Composition Percentage:
The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
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APPAREL RETAILERS
The At Home audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.44% | 8.49x |
| Abercrombie & Fitch | 0.26% | 6.83x |
| Buckle | 4.54% | 6.57x |
| Lane Bryant | 3.14% | 5.70x |
| Maurices | 5.91% | 5.58x |
| The Childrens Place | 5.21% | 5.54x |
| Johnston and Murphy | 0.53% | 5.50x |
| Journeys | 5.43% | 5.41x |
| Dressbarn | 2.66% | 5.34x |
| Kate Spade | 1.07% | 5.24x |
Composition Percentage:
The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At Home audience is Power Tools.
| Content Affinity | Composition | Index |
| Power Tools | 0.80% | 5.18x |
| Ohio Universities | 0.90% | 4.09x |
| Historical Information - Museums & Libraries | 0.45% | 3.91x |
| Paleo & Keto Diet Enthusiasts | 0.50% | 3.85x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.50% | 3.59x |
| Fashion Cluster | 1.49% | 3.52x |
| Back & Spine | 0.60% | 3.49x |
| Philippines News | 0.60% | 3.43x |
| Telescopes | 0.14% | 3.12x |
| Sports Apparel | 0.90% | 3.05x |
Composition Percentage:
The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
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DEMOGRAPHICS
The At Home audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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