Explore the At Home Audience
Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 35.3 thousand unique devices whose actions qualify for the At Home audience.
INTERESTS
The At Home audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At Home audience is Investment Services Intenders.
| Interest | Composition | Index |
| Investment Services Intenders | 6.06% | 5.85x |
| COVID Vaccine Researchers | 3.03% | 5.79x |
| Houston Activity Researchers | 5.05% | 4.99x |
| Identity Theft Protection Researchers | 4.04% | 4.38x |
| Luxury Womens Brands Shoppers | 5.05% | 4.23x |
| Sweepstakes Enthusiasts | 6.06% | 4.16x |
| Tahoe Skiers and Snowboarders | 5.05% | 4.12x |
| Last Minute Travelers | 4.04% | 4.08x |
| Southern Central Voters | 6.06% | 4.00x |
| Louisiana Creole Food Enthusiasts | 5.05% | 3.82x |
Composition Percentage:
The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
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APPAREL RETAILERS
The At Home audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 1.11% | 15.46x |
| Lorna Jane | 0.21% | 8.38x |
| Lane Bryant | 6.59% | 8.29x |
| Dressbarn | 5.80% | 8.07x |
| Buckle | 7.03% | 7.93x |
| Kate Spade | 2.20% | 7.84x |
| Old Navy | 11.16% | 7.74x |
| Jos A. Bank Clothiers | 4.33% | 7.39x |
| Michael Kors | 3.54% | 7.21x |
| The Childrens Place | 9.13% | 7.17x |
Composition Percentage:
The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At Home audience is Computers & Accessories.
| Content Affinity | Composition | Index |
| Computers & Accessories | 3.03% | 5.49x |
| Power Tools | 0.80% | 5.18x |
| Historical Information - Museums & Libraries | 0.45% | 3.91x |
| Paleo & Keto Diet Enthusiasts | 0.50% | 3.85x |
| Gun Enthusiast - Hunting & Self Defense | 2.02% | 3.76x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 1.52% | 3.71x |
| Upstate New York Travel Cluster | 1.14% | 3.62x |
| Austin Cluster | 2.02% | 3.61x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.50% | 3.59x |
| DIY Decoration & Furniture | 0.48% | 3.53x |
Composition Percentage:
The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
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DEMOGRAPHICS
The At Home audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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