Dstillery Audiences

AT HOME

Audience Size: 35.5 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 35.5 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Southern Central Voters.

Interest Composition Index
Southern Central Voters 3.85% 2.26x
Texas AM Aggies Fans 3.79% 2.21x
Houston Astros Fans 3.13% 1.88x
Texas County and Local Fair Visitors 3.61% 1.83x
Houston Trip Planners 4.21% 1.81x
Dallas Mavericks Fans 3.07% 1.80x
Harley Davidson Shoppers 3.79% 1.80x
Automotive Auctions Enthusiasts 3.13% 1.80x
Ohio County and Local Fair Visitors 3.49% 1.79x
Myrtle Beach Trip Planners 3.01% 1.77x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Express Outlets.

Location Composition Index
Express Outlets 2.12% 13.04x
Buckle 10.35% 12.43x
Hollister 7.49% 11.86x
Express 10.64% 11.24x
Aeropostale 7.86% 10.45x
Charlotte Russe 6.27% 9.84x
REI 2.83% 9.39x
Victoria's Secret 14.74% 8.88x
Gymboree 5.98% 8.77x
The Childrens Place 10.91% 8.73x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Parenting & Nutrition.

Content Affinity Composition Index
Parenting & Nutrition 0.06% 16.89x
Scientology 0.12% 11.71x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.12% 8.17x
Arts & Crafts 0.24% 5.34x
Seventh-day Adventist Church 0.06% 4.37x
Online Learning 0.06% 4.08x
Nepal News 0.06% 4.08x
Ohio Universities 1.32% 3.83x
Gadgets 0.12% 3.78x
Greece Cluster 0.06% 3.63x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female