Dstillery Audiences

AT HOME

Audience Size: 198.2 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 198.2 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 4.62% 2.01x
Southern Central Voters 4.07% 1.96x
Texas County and Local Fair Visitors 4.52% 1.94x
Texas Trip Planners 4.62% 1.82x
Texas Energy Providers 4.07% 1.80x
Dallas Cowboys Fans 3.80% 1.76x
Drive-In Theater Enthusiasts 3.44% 1.68x
Texas AM Aggies Fans 3.53% 1.65x
Casual Dining Restaurant Researchers 3.17% 1.62x
Super Mario Bros Fans 3.89% 1.62x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Buckle.

Location Composition Index
Buckle 12.51% 10.07x
Express Outlets 2.32% 10.04x
Charlotte Russe 6.40% 9.23x
Lane Bryant 8.97% 8.84x
Abercrombie & Fitch 2.89% 8.16x
Aeropostale 11.50% 8.04x
Hollister 8.36% 7.79x
Belk 2.26% 7.74x
The Childrens Place 15.94% 7.72x
Dressbarn 6.89% 7.37x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.27% 5.20x
Assorted Topics (Television, Origami, Men's Health) 0.27% 4.27x
Arabic News 0.18% 3.77x
Website Launchers 0.27% 3.75x
Hipster Clothing 0.08% 3.37x
Internet Service Provider Sites 0.20% 3.29x
Bathrooms & Plumbing 0.36% 3.15x
Horse Racing 0.36% 3.13x
Telescopes 0.14% 3.12x
Pre-Built Home Researchers 0.45% 3.09x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male