Explore the At Home Audience
Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 173.4 thousand unique devices whose actions qualify for the At Home audience.
INTERESTS
The At Home audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At Home audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 6.42% | 2.74x |
| Austin Trip Planners | 4.65% | 1.99x |
| Dallas Cowboys Fans | 4.73% | 1.99x |
| Italian Chain Restaurant Eaters | 3.97% | 1.98x |
| Texas Energy Providers | 4.31% | 1.98x |
| Mexican Food Shoppers | 4.14% | 1.96x |
| Southern Central Voters | 4.22% | 1.95x |
| Texas State Fairs | 4.81% | 1.93x |
| Houston Trip Planners | 4.73% | 1.91x |
| Cocktail Recipe Researchers | 4.31% | 1.89x |
Composition Percentage:
The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
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APPAREL RETAILERS
The At Home audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At Home audience is Buckle.
| Location | Composition | Index |
| Buckle | 12.12% | 10.52x |
| Express Outlets | 2.20% | 10.08x |
| Lane Bryant | 8.35% | 8.64x |
| Charlotte Russe | 7.35% | 8.54x |
| Hollister | 7.81% | 8.25x |
| Aeropostale | 10.61% | 8.08x |
| The Childrens Place | 14.65% | 7.65x |
| REI | 2.32% | 7.61x |
| Express | 10.40% | 7.43x |
| Belk | 1.97% | 7.23x |
Composition Percentage:
The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At Home audience is Job Interview Process.
| Content Affinity | Composition | Index |
| Job Interview Process | 0.28% | 4.47x |
| Hobby Drones & Remote-Controlled Cars | 0.25% | 4.07x |
| Home Decoration - Crafts & Kids | 0.25% | 3.73x |
| Dial-Up Internet | 0.51% | 3.72x |
| Data Centers | 0.40% | 3.69x |
| Pre-Built Home Researchers | 0.59% | 3.57x |
| Memphis News | 0.42% | 3.55x |
| Professional Audio Visual | 0.08% | 3.52x |
| Cakes & Sweets | 0.68% | 3.51x |
| Hipster Clothing | 0.08% | 3.37x |
Composition Percentage:
The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
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DEMOGRAPHICS
The At Home audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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