Explore the At Home Audience
Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 96 thousand unique devices whose actions qualify for the At Home audience.
INTERESTS
The At Home audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At Home audience is Kitchen & Bathroom Remodelers.
| Interest | Composition | Index |
| Kitchen & Bathroom Remodelers | 2.09% | 3.17x |
| Korean Food Enthusiasts | 2.35% | 3.11x |
| Home Design Enthusiasts | 1.31% | 2.99x |
| Food Bank Researchers | 1.57% | 2.82x |
| Home DIY Enthusiasts | 1.57% | 2.64x |
| Theme Park Researchers | 3.39% | 2.61x |
| Holiday Ham Recipe Researchers | 2.09% | 2.44x |
| Modern Art Museum Researchers | 1.31% | 2.33x |
| Subaru Vehicle Shoppers | 2.09% | 2.28x |
| Christmas Traditions Researchers | 2.35% | 2.27x |
Composition Percentage:
The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
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APPAREL RETAILERS
The At Home audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At Home audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.05% | 4.61x |
| Johnston and Murphy | 0.03% | 4.04x |
| Charlotte Russe | 0.96% | 3.98x |
| Lane Bryant | 9.87% | 3.61x |
| Buckle | 11.32% | 3.37x |
| Dressbarn | 7.36% | 3.34x |
| Abercrombie & Fitch | 0.63% | 3.29x |
| Jos A. Bank Clothiers | 6.96% | 3.20x |
| Lorna Jane | 0.54% | 3.19x |
| Old Navy | 15.21% | 3.16x |
Composition Percentage:
The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At Home audience is Children's Learning Tools.
| Content Affinity | Composition | Index |
| Children's Learning Tools | 0.78% | 5.17x |
| Alberta Canada Cluster | 0.39% | 3.73x |
| Ohio Universities | 0.52% | 3.63x |
| Scrapbooking & Home Art Projects | 0.52% | 3.56x |
| Finance & Accounting Cluster | 0.52% | 3.20x |
| Telescopes | 0.14% | 3.12x |
| Baby Names | 1.04% | 2.83x |
| Cleveland News | 4.70% | 2.77x |
| Online Arcade Games | 0.52% | 2.71x |
| Routers, Switches & Networking | 0.36% | 2.68x |
Composition Percentage:
The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
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DEMOGRAPHICS
The At Home audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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