Explore the At Home Audience
Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 142.5 thousand unique devices whose actions qualify for the At Home audience.
INTERESTS
The At Home audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At Home audience is Cloud Security Researchers.
| Interest | Composition | Index |
| Cloud Security Researchers | 5.44% | 2.64x |
| Ducati Motorcycle Shoppers | 5.73% | 2.56x |
| Indoor Cycling & Spinning Enthusiasts | 4.30% | 2.55x |
| Off Road Accessories Enthusiasts | 5.73% | 2.53x |
| Mexican Food Enthusiasts | 5.16% | 2.53x |
| Texas County and Local Fair Visitors | 6.02% | 2.52x |
| Live Concert Fans | 4.58% | 2.51x |
| Reality TV Show Watchers | 5.44% | 2.48x |
| Videographers | 4.58% | 2.47x |
| Video and Computer Gaming Enthusiasts | 6.02% | 2.47x |
Composition Percentage:
The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
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APPAREL RETAILERS
The At Home audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.78% | 12.13x |
| Buckle | 11.25% | 10.28x |
| Belk | 2.51% | 9.62x |
| Lane Bryant | 8.04% | 9.33x |
| Aeropostale | 10.37% | 8.62x |
| The Childrens Place | 14.65% | 8.48x |
| Hollister | 7.44% | 8.42x |
| Journeys | 14.73% | 8.18x |
| Express Outlets | 1.50% | 8.13x |
| Dressbarn | 5.91% | 8.08x |
Composition Percentage:
The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At Home audience is Exotic Pets.
| Content Affinity | Composition | Index |
| Exotic Pets | 1.43% | 6.77x |
| Pet Forums | 1.15% | 6.62x |
| Travel, Food, Fashion & Fitness | 0.86% | 5.53x |
| Ohio Universities | 1.72% | 5.50x |
| Police Gear | 0.86% | 4.74x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.64% | 4.53x |
| Homesteading | 0.86% | 4.47x |
| Spanish Health & Wellness | 0.86% | 4.44x |
| Central California Cluster | 0.86% | 4.33x |
| Space & National Security | 1.43% | 4.12x |
Composition Percentage:
The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
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DEMOGRAPHICS
The At Home audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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