Explore the At Home Audience
Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 133.3 thousand unique devices whose actions qualify for the At Home audience.
INTERESTS
The At Home audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At Home audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 4.90% | 1.92x |
| Houston Trip Planners | 4.97% | 1.86x |
| Southern Central Voters | 4.17% | 1.83x |
| Texas Trip Planners | 4.94% | 1.82x |
| Texas Energy Providers | 4.33% | 1.76x |
| Texas AM Aggies Fans | 3.93% | 1.71x |
| Dallas Cowboys Fans | 4.14% | 1.69x |
| Texas State Fairs | 4.33% | 1.63x |
| Harley Davidson Shoppers | 4.16% | 1.61x |
| Midwestern Voters | 3.55% | 1.60x |
Composition Percentage:
The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
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APPAREL RETAILERS
The At Home audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At Home audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 2.25% | 11.43x |
| Buckle | 11.91% | 10.63x |
| Hollister | 7.44% | 9.18x |
| Aeropostale | 9.30% | 9.00x |
| Express | 9.61% | 8.40x |
| Charlotte Russe | 6.97% | 8.23x |
| Lane Bryant | 7.61% | 8.22x |
| REI | 2.53% | 8.18x |
| The Childrens Place | 12.65% | 7.95x |
| Victoria's Secret | 16.23% | 7.82x |
Composition Percentage:
The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At Home audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 3.94x |
| Ohio Universities | 1.10% | 3.32x |
| International Travel | 0.12% | 3.22x |
| General Interest | 0.04% | 3.18x |
| Consumer Rewards | 0.05% | 2.74x |
| Sports Apparel | 0.09% | 2.61x |
| Texas News | 2.38% | 2.52x |
| Sports - Golf, Hunting, Fishing | 0.05% | 2.29x |
| Texas News Cluster | 1.60% | 2.23x |
| Missouri Travel & Outdoors Cluster | 1.17% | 2.13x |
Composition Percentage:
The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
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DEMOGRAPHICS
The At Home audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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