Explore the At Home Audience
Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 102.6 thousand unique devices whose actions qualify for the At Home audience.
INTERESTS
The At Home audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At Home audience is Halloween Candy Enthusiasts.
| Interest | Composition | Index |
| Halloween Candy Enthusiasts | 0.45% | 4.44x |
| Dallas Mavericks Fans | 4.18% | 2.24x |
| Texas Longhorn Fans | 4.63% | 2.12x |
| Office Reopening Researchers | 1.79% | 2.11x |
| SEC Fans | 4.63% | 2.11x |
| Texas AM Aggies Fans | 4.18% | 2.06x |
| Oklahoma State Cowboys Fans | 4.33% | 2.02x |
| Social Distancing Content Readers | 1.49% | 1.99x |
| Health and Fitness Book Readers | 3.13% | 1.93x |
| Building Service Contractors | 3.43% | 1.92x |
Composition Percentage:
The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
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APPAREL RETAILERS
The At Home audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At Home audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.53% | 5.50x |
| Charlotte Russe | 0.81% | 4.84x |
| Lane Bryant | 7.49% | 3.75x |
| Dressbarn | 5.87% | 3.48x |
| Abercrombie & Fitch | 0.48% | 3.43x |
| Buckle | 7.64% | 3.36x |
| Jos A. Bank Clothiers | 5.49% | 3.34x |
| Old Navy | 12.05% | 3.28x |
| Maurices | 10.83% | 3.19x |
| Lorna Jane | 0.40% | 3.14x |
Composition Percentage:
The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At Home audience is Alberta Canada Cluster.
| Content Affinity | Composition | Index |
| Alberta Canada Cluster | 0.60% | 5.32x |
| Texas University Athletics | 2.24% | 3.99x |
| Historical Information - Museums & Libraries | 0.45% | 3.91x |
| Paleo & Keto Diet Enthusiasts | 0.50% | 3.85x |
| Design Software | 0.27% | 3.82x |
| Legal Information Research Cluster | 0.45% | 3.60x |
| Studio & Franchise Video Game Players | 0.45% | 3.15x |
| Telescopes | 0.14% | 3.12x |
| East Texas Cluster | 0.90% | 2.87x |
| Central California Cluster | 0.30% | 2.82x |
Composition Percentage:
The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
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DEMOGRAPHICS
The At Home audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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