Dstillery Audiences

AT HOME

Audience Size: 96 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 96 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Kitchen & Bathroom Remodelers.

Interest Composition Index
Kitchen & Bathroom Remodelers 2.09% 3.17x
Korean Food Enthusiasts 2.35% 3.11x
Home Design Enthusiasts 1.31% 2.99x
Food Bank Researchers 1.57% 2.82x
Home DIY Enthusiasts 1.57% 2.64x
Theme Park Researchers 3.39% 2.61x
Holiday Ham Recipe Researchers 2.09% 2.44x
Modern Art Museum Researchers 1.31% 2.33x
Subaru Vehicle Shoppers 2.09% 2.28x
Christmas Traditions Researchers 2.35% 2.27x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.05% 4.61x
Johnston and Murphy 0.03% 4.04x
Charlotte Russe 0.96% 3.98x
Lane Bryant 9.87% 3.61x
Buckle 11.32% 3.37x
Dressbarn 7.36% 3.34x
Abercrombie & Fitch 0.63% 3.29x
Jos A. Bank Clothiers 6.96% 3.20x
Lorna Jane 0.54% 3.19x
Old Navy 15.21% 3.16x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Children's Learning Tools.

Content Affinity Composition Index
Children's Learning Tools 0.78% 5.17x
Alberta Canada Cluster 0.39% 3.73x
Ohio Universities 0.52% 3.63x
Scrapbooking & Home Art Projects 0.52% 3.56x
Finance & Accounting Cluster 0.52% 3.20x
Telescopes 0.14% 3.12x
Baby Names 1.04% 2.83x
Cleveland News 4.70% 2.77x
Online Arcade Games 0.52% 2.71x
Routers, Switches & Networking 0.36% 2.68x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female