Dstillery Audiences

AT HOME

Audience Size: 25.2 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 25.2 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Toronto Blue Jays Fans.

Interest Composition Index
Toronto Blue Jays Fans 2.00% 5.42x
Mens Business Clothes Shoppers 1.60% 4.56x
2022 FIFA World Cup Enthusiasts 2.80% 3.78x
Mens Fitness Publication Readers 1.60% 3.51x
Cord Cutters 2.40% 3.47x
Yoga Teachers 2.30% 3.42x
Cleveland Cavaliers Fans 6.40% 3.41x
Louisville Cardinals Fans 5.20% 3.37x
Swimming Enthusiasts 4.00% 3.30x
Landscape Architects 2.00% 3.24x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Club Monaco.

Location Composition Index
Club Monaco 0.28% 9.79x
Charlotte Russe 0.86% 8.34x
Hugo Boss 0.86% 7.94x
Lululemon 1.87% 7.85x
Intermix 0.15% 7.72x
Mens Wearhouse 3.00% 7.69x
Dressbarn 2.05% 7.56x
Brooks Brothers 0.67% 7.53x
Lane Bryant 1.59% 7.27x
The Childrens Place 1.56% 7.15x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Missouri News Content Cluster.

Content Affinity Composition Index
Missouri News Content Cluster 3.60% 7.53x
Online Quiz & List Readers 1.20% 4.56x
Kansas City News 4.40% 4.25x
Motorcycles & Snowmobiles 1.20% 4.00x
Rochester New York Cluster 2.40% 3.97x
Theme Park Tourism 2.00% 3.96x
Hockey 1.20% 3.81x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.80% 3.78x
North Dakota Cluster 1.15% 3.77x
Alberta Canada Cluster 0.39% 3.73x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female