Dstillery Audiences

AT HOME

Audience Size: 66.3 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 66.3 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Retirement Planning Amid Covid-19.

Interest Composition Index
Retirement Planning Amid Covid-19 0.69% 2.62x
Hulu Users 0.34% 2.35x
Post COVID-19 Restaurant Reopening Researchers 1.46% 2.25x
Eyeglasses & Contact Lens Buyers 4.74% 2.12x
Texas Longhorn Fans 4.93% 1.93x
Adjustable Desks Shoppers 5.11% 1.92x
Senior Living Center Researchers 3.65% 1.90x
High-End Baby Brand Shoppers 5.11% 1.89x
Louisville Cardinals Fans 4.74% 1.89x
Kentucky Wildcats Fans 4.56% 1.85x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.41% 18.40x
Belk 1.78% 8.88x
Buckle 6.72% 8.48x
Lane Bryant 5.39% 8.27x
Maurices 2.06% 8.24x
The Childrens Place 9.74% 7.94x
Journeys 10.74% 7.87x
Dressbarn 4.09% 7.61x
Aeropostale 6.03% 7.20x
Zumiez 6.68% 7.12x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.36% 3.94x
Teen Hair 0.57% 3.68x
Children's Learning Tools 0.84% 3.49x
Historical Information - Museums & Libraries 0.36% 3.27x
Assorted Topics (Power Trains, Drones, Web Design) 0.36% 3.24x
Dial-Up Internet 0.55% 3.19x
New Parents 1.26% 3.19x
Telescopes 0.14% 3.12x
Central California Cluster 0.73% 2.96x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.36% 2.83x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male