Dstillery Audiences

AT HOME

Audience Size: 39.8 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 39.8 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 2.69% 2.46x
Milwaukee Bucks Fans 4.78% 2.43x
Brooklyn Nets Fans 4.18% 2.43x
Detroit Pistons Fans 5.07% 2.41x
Los Angeles Clippers Fans 4.78% 2.40x
Ink & Toner Shoppers 4.21% 2.29x
Online Education Resource Researchers 4.18% 2.29x
Volleyball Enthusiasts 6.87% 2.28x
Texas Longhorn Fans 5.67% 2.25x
Michigan Wolverines Fans 4.78% 2.21x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.44% 8.49x
Abercrombie & Fitch 0.26% 6.83x
Buckle 4.54% 6.57x
Lane Bryant 3.14% 5.70x
Maurices 5.91% 5.58x
The Childrens Place 5.21% 5.54x
Johnston and Murphy 0.53% 5.50x
Journeys 5.43% 5.41x
Dressbarn 2.66% 5.34x
Kate Spade 1.07% 5.24x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Power Tools.

Content Affinity Composition Index
Power Tools 0.80% 5.18x
Ohio Universities 0.90% 4.09x
Historical Information - Museums & Libraries 0.45% 3.91x
Paleo & Keto Diet Enthusiasts 0.50% 3.85x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.50% 3.59x
Fashion Cluster 1.49% 3.52x
Back & Spine 0.60% 3.49x
Philippines News 0.60% 3.43x
Telescopes 0.14% 3.12x
Sports Apparel 0.90% 3.05x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male