Explore the At Home Audience
Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 49.9 thousand unique devices whose actions qualify for the At Home audience.
INTERESTS
The At Home audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At Home audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 5.25% | 2.70x |
| Milk and Dairy Shoppers | 5.00% | 2.66x |
| Office Reopening Researchers | 2.75% | 2.63x |
| Cricket Enthusiasts | 3.50% | 2.51x |
| Healthy Snacks Shoppers | 4.75% | 2.46x |
| Cord Cutters | 5.25% | 2.44x |
| Cooking Show Fans | 4.50% | 2.44x |
| Working Parents | 4.75% | 2.39x |
| Tampa Bay Buccaneers Fans | 5.50% | 2.39x |
| Texas County and Local Fair Visitors | 6.25% | 2.38x |
Composition Percentage:
The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
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APPAREL RETAILERS
The At Home audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.53% | 11.26x |
| Lorna Jane | 0.18% | 9.64x |
| Dressbarn | 4.55% | 8.28x |
| Lane Bryant | 5.02% | 8.24x |
| Hugo Boss | 0.92% | 8.24x |
| Hollister | 2.41% | 7.71x |
| Buckle | 4.12% | 7.70x |
| Belk | 1.47% | 7.67x |
| Express Outlets | 0.71% | 7.65x |
| Coach | 1.92% | 7.62x |
Composition Percentage:
The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At Home audience is Power Tools.
| Content Affinity | Composition | Index |
| Power Tools | 0.80% | 5.18x |
| Law School | 1.25% | 5.00x |
| Furniture & Home Improvement | 0.75% | 4.73x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.75% | 4.58x |
| Memphis News | 0.68% | 4.22x |
| Broadway Information | 1.00% | 3.93x |
| Historical Information - Museums & Libraries | 0.45% | 3.91x |
| Pharmacy | 0.75% | 3.91x |
| Pet Supplies | 0.50% | 3.89x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 2.50% | 3.88x |
Composition Percentage:
The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
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DEMOGRAPHICS
The At Home audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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