Dstillery Audiences

AT HOME

Audience Size: 49.9 Thousand Devices

Explore the At Home Audience

Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 49.9 thousand unique devices whose actions qualify for the At Home audience.

Dstillery Crafted Audiences

INTERESTS

The At Home audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the At Home audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 5.25% 2.70x
Milk and Dairy Shoppers 5.00% 2.66x
Office Reopening Researchers 2.75% 2.63x
Cricket Enthusiasts 3.50% 2.51x
Healthy Snacks Shoppers 4.75% 2.46x
Cord Cutters 5.25% 2.44x
Cooking Show Fans 4.50% 2.44x
Working Parents 4.75% 2.39x
Tampa Bay Buccaneers Fans 5.50% 2.39x
Texas County and Local Fair Visitors 6.25% 2.38x
Composition Percentage: The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The At Home audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.53% 11.26x
Lorna Jane 0.18% 9.64x
Dressbarn 4.55% 8.28x
Lane Bryant 5.02% 8.24x
Hugo Boss 0.92% 8.24x
Hollister 2.41% 7.71x
Buckle 4.12% 7.70x
Belk 1.47% 7.67x
Express Outlets 0.71% 7.65x
Coach 1.92% 7.62x
Composition Percentage: The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the At Home audience is Power Tools.

Content Affinity Composition Index
Power Tools 0.80% 5.18x
Law School 1.25% 5.00x
Furniture & Home Improvement 0.75% 4.73x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.75% 4.58x
Memphis News 0.68% 4.22x
Broadway Information 1.00% 3.93x
Historical Information - Museums & Libraries 0.45% 3.91x
Pharmacy 0.75% 3.91x
Pet Supplies 0.50% 3.89x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 2.50% 3.88x
Composition Percentage: The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The At Home audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female