Explore the At Home Audience
Below you'll find more information about the At Home audience, broken down in different categories based on their digital and physical behaviors. These are 30.5 thousand unique devices whose actions qualify for the At Home audience.
INTERESTS
The At Home audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the At Home audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 3.19% | 3.98x |
| Tech-Savvy Moms | 2.13% | 3.46x |
| Fitness Enthusiasts | 1.60% | 3.28x |
| Mens Fitness Publication Readers | 1.33% | 3.22x |
| Advertising Professionals | 1.86% | 2.96x |
| Techies | 3.46% | 2.96x |
| Texas Energy Providers | 4.26% | 2.95x |
| Men's Clothing Shoppers | 1.33% | 2.82x |
| Houston Trip Planners | 3.72% | 2.82x |
| Ski and Snowboard Apparel Shoppers | 2.93% | 2.77x |
Composition Percentage:
The overlap percentage between the At Home audience and the Interest attribute.
Index: A comparison of the At Home audience to the internet population.
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APPAREL RETAILERS
The At Home audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the At Home audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.98% | 11.12x |
| Buckle | 3.91% | 7.10x |
| Belk | 1.11% | 7.10x |
| Dressbarn | 2.32% | 6.71x |
| Ann Taylor | 0.61% | 6.38x |
| Lane Bryant | 2.56% | 6.34x |
| Journeys | 5.12% | 6.33x |
| Old Navy | 5.02% | 6.24x |
| The Childrens Place | 3.50% | 6.07x |
| Maurices | 5.29% | 6.02x |
Composition Percentage:
The overlap percentage between the At Home audience and the Location attribute.
Index: A comparison of the At Home audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the At Home audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 0.84% | 5.46x |
| Missouri News Content Cluster | 2.39% | 4.23x |
| Texas University Athletics | 1.06% | 3.75x |
| Hometown Livability | 0.53% | 3.74x |
| Alberta Canada Cluster | 0.39% | 3.73x |
| Vegetarian Diet | 0.50% | 3.72x |
| Hudson Valley New York Media | 1.06% | 3.68x |
| Wine, Liquor & Mixology | 0.80% | 3.52x |
| Studio & Franchise Video Game Players | 0.53% | 3.37x |
| Coupons | 1.06% | 3.15x |
Composition Percentage:
The overlap percentage between the At Home audience and the Content Affinity attribute.
Index: A comparison of the At Home audience to the internet population.
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DEMOGRAPHICS
The At Home audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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